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At Hasselblad, we’ve been taking image quality to new and unexplored heights for over fifty years now. And now, with the launch of the new Hasselblad H4D-40, we are bringing ultimate image quality to an entirely new generation of photographers. With the H4D-40, any serious photographer will be able to take their photography to higher creative and technical level.

As easy to use as any 35mm camera, but featuring a 40 Megapixel Medium Format sensor, our easy to use new Phocus 2.0 software, and the new True Focus AF, the H4D-40 provides the perfect entry point into the Hasselblad world. The H4D-40 gives you full access to the entire Hasselblad system of software, lenses, and features and has been designed to meet the needs of the most demanding high-end commercial photographers – and yours.

Features such as new low noise color filters on the sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field.

The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.

The H4D also comes bundled with our new Phocus 2.0 imaging software, which features a dramatically reduced learning curve and enables the average photographer to be up to speed in less than 30 minutes.