Hasselblad has raised the bar yet again concerning the capture of super high-quality images. Building on the achievements and success of the H4d-50MS, a new clever development of the multi-shot capture technology takes still-life studio photography to mind blowing 200Mpix resolution. From fine cars to miniature artworks and from delicate fabrics to diamonds – or quite simply where only the best reproduction is acceptable – the 200Mpix multi-shot image offers true color and moiré free capture, provid- ing an astonishing level of detail.
As if that was not enough, this new camera still claims all the advantages of the H4d line – true Focus, Ultra Focus, digital lens Correction plus a host of top of the range features that make the H4d such an outstanding camera system – so it can double up as a top flight, hand held single-shot workhorse as well. Versatility was always a Hasselblad cornerstone.
Three cameras in one
The H4d-200MS includes three capture modes:
  • normal single-shot capture delivering 50Mpix resolution images of live subjects
  • multi-shot capture (4 shots) delivering 50Mpix high detail images of still subjects outperforming the single-shot capture of cameras with higher resolution
  • multi-shot capture (6 shots) delivering 200Mpix ultra high detail of still subjects delivering outstanding representation of the out- most level of fine detail
Non-compromising details and colors
The H4d-200MS camera uses a 50Mpix sensor mounted onto the Hasselblad patented symmetrical multi-shot frame, which accu- rately positions the sensor with a sub-micron accuracy using piezo-electrical actuators. Capturing 6 shots with the sensor positioned accurately at a sequence of quadrants of the pixel, color informa- tion from the Bayer-patterned pixels is used to create a 200Mpix capture.
Ultra-Focus and Digital Auto Correction for image perfection
The H4d-200MS employs its Ultra-Focus engine to realize the full potential of the H system lens program, bringing a new level of sharpness and resolution. the digital lens Correction (daC) auto- matically removes any chromatic aberration, distortion and vignet- ting when images are processed using Phocus. the design of the HCd 28mm and 35-90mm lenses have been optimized for the actual 36.7 x 49.1mm area of the sensor to make it more compact and to work in conjunction with daC.
All 11 members of the H system lens line use central lens shut- ters, which adds flexibility by allowing flash to be employed at shut- ter speeds up to 1/800s. the central shutter also improves image quality by reducing camera vibration. thanks to the large format of the H System cameras, there is a considerably shallower depth of field range, making it much easier to utilize selective focus to crea- tive effect.
View-camera work
The H4d-200MS has been designed to allow the digital capture unit to be detached and used on a view camera by way of an H system adapter. in this configuration the digital capture device can work with electronic shutters from e.g. Rollei and Schneider, either stand-alone using the flash sync signal from the shutter or tethered to a com- puter with full control of the electronic shutter from the computer.
Medium format digital capture
In digital photography, the advantages of larger format cameras have become even more obvious. the 6×4.5 cm window allows the Hasselblad H4d-200MS to use one of the largest image sensors currently available in digital photography – up to more than twice the size of a 35mm camera sensor. Consequently the sensor holds more and larger pixels, which deliver the highest possible image quality in terms of moiré-free color rendering without gradation break-ups in even the finest lit surfaces.
A choice of bright viewfinders
One of the important traditional advantages of the medium format is the extra-large and bright viewfinder image, enabling extremely precise compositions and easy operation in low lighting. an inter- changeable waist-level viewfinder, the HVM, is available for the entire range of H system cameras.
Unique Hasselblad Colors
The new Hasselblad Natural Color Solution (HNCS) enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively.
GPS recording accessory
Hasselblad’s global image locator (gil) is an accessory for any H system digital capture product. Using the gil device all images captured outdoors are tagged with gPS coordinates, time and altitude. this data is key to a number of future applications involving image archiving and retrieval. One example is the direct mapping of images within the Phocus software to google Earth.
Modes of operation and storage
The Hasselblad H4d-200MS offers a choice of storage devices: CF cards or a computer hard drive. With these two operating and stor- age options, you are able to select a mode to suit the nature of the work in hand, whether in the studio or on location.
Phocus for professional level workflow
Phocus provides an advanced software toolbox that has been especially designed to achieve optimum workflow and absolute image perfection from Hasselblad raw image files.
With the H4D-200MS camera system Phocus provides:
  • Uncompromising Image Quality
  • Special extended camera controls with which to operate your H4d-
200MS camera. these features, such as live video for easier shot set-up and workflow, or the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring a level of flexibility to the way you shoot.
 • The extended metadata (gPS, HtS 1.5 etc). included in all Phocus images provides for accurate and detailed cataloging and index- ing, easy image management, and includes added gPS data func- tionality in order to allow a range of functions. Phocus links gPS data directly to google Earth, for example, making geographic ref- erence a snap and image storage and retrieval much easier. With the HtS 1.5, all settings are stored as metadata in the image file for full function with daC lens corrections.
• Perfect Viewing Quality. the Phocus Viewer delivers image viewing quality that matches every detail of what you will see later in Pho- toshop. in addition, the Phocus Viewer allows you to customize layout and composition to suit your current or desired work flow, providing a wide range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple folders open simultaneously for side-by-side viewing, comparison, and selection.
Single-shot
The key to the single-shot quality from a CCd sensor is the use of a Bayer Mosaic filter. this is a specific filter layout that is used in con- junction with software to interpret the color data from the sensor. a single-shot system delivers one colour per pixel, and the remaining two channels must be estimated and calculated using a best guess strategy. this is done in Hasselblad cameras by using algorithms that optimize color rendition and sharpness without disturbing the perception of the human eye by the artefacts always present in raw single shot captures.
Multi-shot
The advanced Hasselblad Multishot (4-shot) technology eliminates the issues that the single-shot interpolation routine can sometimes introduce, such as moiré and color rendering issues, by physically moving the sensor 1 pixel at a time, thereby capturing the red, green and blue information in each individual pixel point and then combin- ing these captures into one. this results in a true color and moiré free capture with increased level of detail as there is no need for interpolation at all.
Ultimate Still Imaging
High precision piezo-electrical actuators control movements of the sensor in 1⁄2 and in one pixel increments. By combining six shots, offset by a combination of both 1⁄2 pixel increments and one pixel increments, the colors, Red, green and Blue of each point are obtained with a double resolution in both the X and Y directions. the result is an astonishing 200Mpixel full color image with no arti- facts, such as moiré.
The Bayer Mosaic filter pattern covers the pixels of the sensor. Moving the sensor in one pixel increments between shots, allows for the exact R, g, B values to be captured in every pixel. the mul- tiple captures are then assembled to deliver the correct colors and ultimate definition of detail.
adding captures, each offset by a 1⁄2 pixel sensor movement, creates space for extending the sensor resolution from 50Mpix to 200Mpix. the outstanding definition of color and detail is maintained.