With the release of the new H4D-31, the most recent addition to the Hasselblad H System, Hasselblad defines a new entry point to medium format photography. Using an extra large sensor with an impressive number of pixels, H4D-31 supports the shallow depth-of-field shooting that characterizes so much high-end shooting, and provides the ultra-high resolution demanded by today’s most discerning professionals. The H4D-31 features True Focus with APL (Absolute Position Lock), refining the auto-focus system for accurate composing at close range with shallow depth-of-field. Expand your creative powers with the H4D-31!

An Ideal Entry into the World’s Most Advanced Camera System

The Hasselblad H4D-31 provides photographers with a superior quality complement to the 35mm DSLR, including all the benefits of Hasselblad’s larger sensors and lenses. Utilizing a 31 million pixel sensor, the H4D-31 provides all the benefits and advantages of the Hasselblad H System and enables image processing via the Hasselblad Phocus software, the ultimate image processing tool, ensuring the world's best digital capture and most powerful image processing system!

Simple Use, Advanced Features

The H4D-31 brings all the advantages of medium format photography to the large sensor format resulting in an unsurpassed level of image quality. With its advanced controls and functionality, integrated sensor cooling, an intuitive user interface, and a bright new 3” display, the H4D-31 is a perfect combination of ease-of-use and advanced features. The large format light channel provided by the H4D-31 and the H System lenses enables the use of the largest image sensors currently available – 44x33 mm - about twice the size of even the largest 35mm camera sensors. These sensors hold more and larger pixels, ensuring ultra sharp images without gradation break-ups in even the finest lit surfaces.

Your Vision, Your Choice

The H4D-31 camera system allows you to take your photography to the next level, achieving advanced quality without sacrificing ease-of-use or flexibility. With the H4D-31 you can choose between eye-level and waist-level viewfinders, the choice of combining point-and–shoot and tilt/shift functions, the ability to work tethered and un-tethered to get the most of your camera system both on location and in the studio, choice of storage medium and image processing system, and much more.
With its unique large and bright viewfinders, its wide range of HC and HCD lenses, matching the best of Hasselblad icon lenses from Carl Zeiss, and its wide choice of accessories the H4D-31 is an ideal camera choice for a professional photographer.

Never Settle for “Good Enough”

The H4D-31 combines the advanced digital communication and optimization of the best DSLRs with the quality and versatility of the Hasselblad system. The H4D-31 represents the combination of decades of photographic expertise, a keen understanding of digital photography, and the experience we gained from developing the world's most advanced camera system. Hasselblad has always been motivated by a true passion for photography. Our tradition has always been one of innovation, advance, and unflagging dedication to quality. At Hasselblad, we will never settle for “good enough”. So photographers won’t have to do so either.