volume 2 no. 2
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 why lexar?
 

Lexar Media

LEXAR
Why Buy Professional

Warp speed is one reason. Warp speed is exactly what you get with the, worlds fastest, professional series of compact flash cards from Lexar. It is difficult to explain just how amazingly fast the Lexar 80 X’s, 12 MB per second transfer rate is. Try to even imagine moving 1 GB of data in 84 seconds. Four years ago not only was 12 MB per second impossible, there wasn’t even a need. No digital camera required that kind of speed before the Canon D30 appeared in 2000, with its 3MP sensor and a sudden demand to move 8MB files. Today we demand speed, to deal with tough professional 32 MB files on assignments, to keep pace with our lifestyle, and the reality that grandkids move at the speed of light. We just can’t live without the speed of Lexar.

Battery conservation is another important reason, especially when dealing with the high-energy consumption of digital cameras. With a Single Level Cell design, at the core of a professional compact flash card, you can expect improved overall performance, power consumption, and write speed. Many of the less expensive compact flash cards forego power conservation and performance to utilize the cheaper Multi Level Cell construction. In Multi Level Cell designs, several less expensive smaller cells are simply piggybacked to make up the desired storage size. The interrupted and halting write cycle of cheaper performing cards is not worth missing the picture of a lifetime.

Ruggedness and dependability is another reason for the best. A colossal advantage is that compact flash cards will not lose their memory if dropped. The solid-state components are also sealed from dust and humidity for long-term reliability. They are also airline safe and will not have x-ray lines across your best images. These are just a few reasons we suggest purchasing Lexar professional compact flash cards. In the unlikely event of a problem it is always great to have a helpful dealer to be of assistance in a crisis.

Here are some tips to get the most out of your professional compact flash cards. In order to obtain your optimum capacity, always format the card in the camera before shooting. This will ensure that the camera file allocation table and flash card operate harmoniously. Also, erasing images just on a computer may leave hidden files and corruption that could build over time, decreasing the number of images held in the card and its performance. Be certain to remove the compact flash cards from your pocket BEFORE washing your trousers. They are not guaranteed to be washer proof. Place the card in the plastic storage container when not in use. Electromagnetic fields, such as on top of your computer or television, may cause a loss of data if not protected in the case.

The 80 X series of CF cards will become available in the May 2004 time frame.
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