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May picturelineNews

Handy Lights

There is a time and place where every photographer, shooting indoors, runs out of light. You know what I mean, there just isn’t enough light for the f/stop needed to cover the product you are shooting for the web or there isn’t enough shutter speed for your fast moving young model. Provided the fates have been kind to you, just pull out that multi-thousand dollar flash getup and proceed. If the equipment bulk is too much, the time demands doesn’t warrant it, or the fates just haven’t been that kind, then you need something simple, easy to use, yet able to withstand the test. That’s when you reach for the handy and reliable Lowel lights.

Lowel manufacturing pioneered the concept of location lighting back in 1959 when the founder, cinematographer Ross Lowell, saw the need to create lighting tools specifically for the demands of location work. Ross began inventing small lightweight fixtures in his home, and soon had a growing business. Lowel continues that spirit with a wide variety of innovative lighting systems that are suitable for virtually any location need. Lowel's design innovations have resulted in an Academy Award certificate, an S.M.P.T.E. John Grierson Gold Medal, and over 20 U.S. patents.

Lowel makes ten different types of tungsten and fluorescent lights and hundreds of accessories to extend their usefulness, but the first light to reach for is the Tota-light. A time honored favorite, the Tota-light can be used with an umbrella or a gel-frame and diffusion material as a soft key, fill, or backlight. With its adjustable reflectors, it can be used as a smooth and even background light. In its simplest usage; just point it toward the ceiling to raise the ambient (base) light level of a room to get that extra f/stop. Tota is also widely used for photographic copy work and digital product shots for the web. Another great thing about tungsten (bulb) type lighting is that you see exactly how the light is falling on the subject, as opposed to electronic flash lighting. Tota will accept bulbs from 300 watts up to 800 watts all in a tidy four-inch by eleven-inch fixture.

A five and a half inch by eight-inch Omni package is the perfect companion to the Tota. The Omni is a wide range focusable round reflector light that is useful as a flexible key or backlight. You can add optional barn doors for more directed light control, add diffusion or an umbrella, and it becomes a soft fill source. Swap the power cord and lamp and it becomes a battery powered, hand-held light. Available with a host of accessories and built for heavy-duty long life, the popular Omni will accept bulbs from 100 watts up to 500 watts.

If you need portable light, check out the Lowel Pro-Light. With its high intensity #2 Reflector and Prismatic Glass, the tiny focusable Pro-light is more efficient than a mini-fresnel of equal wattage. It gives an exquisite even light, with fresnel like shadow quality, evenly dispersed flood, and a uniform spot with significant barn door cut. Used with today’s more light sensitive digital cameras and film stocks, it’s compact size makes it the perfect low-level key or accent light, fill light (with diffusion), or back-light for interviews and other small shooting areas. In addition to a wide variety of customizing and control accessories, adding a DC adapter cable and swapping its bulb for battery operation can increase the versatility of this five-inch cube. Replace the Prismatic Glass with Clear Safety Glass for a non-focusing super-spot for special use situations.

For maximum light output the Lowel DP is champ. In a peened, parabolic reflector focused for flood light the DP provides 16 foot-candles in a softer non-crossover beam with axial filament orientation for improved shadow pattern and gel life. Insert the interchangeable super spot reflector and the FEL 1000 watt bulb and the DP pumps out a whopping 209 foot-candles of light in a 13 degree beam at twenty-five feet. This eight-inch cube accepts numerous accessories and bulbs from 500 to 1000 watts.

One of the unique lights made by Lowel is the Rifa-lite. It utilizes a fixture which extends the tungsten bulb directly forward and is surrounded by a protective transparent shell for heat and fire control. The fixture is attached within a push to open softbox shell that includes a translucent front cover. The Rifa-light is available in four sizes up to a 32 x 32 inch box with a 1000 watt bulb for a hot light softbox with control accessories.

Recent advances in electronics have allowed Lowel to utilize a flicker-free light array ballast and different types of fluorescent tubes to build cool temperature broadlight arrays. The Light-Array system uses standard 48-inch high CRI (color rendition index) tubes for large area lighting systems. Smaller arrays in the Caselite and Fluo-Tec series utilize biaxial 55 watt tubes for smaller jobs. The Lowel Scandles system operates with protruding biaxial tubes in a cone shaped reflector, or other accessory reflectors, to provide the smallest unit in the fluorescent line. All of the fluorscent systems are cool to the touch, portable, and affordable.

View our selection of Lowel products in our retail store or on-line at pictureline.com.


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