50x Optical Zoom (24–1200mm) 
Once you experience the reach and versatility of this camera's astonishing 50x Optical Zoom, you'll wonder how you ever did without it. From sporting events to travel highlights, wildlife to landscapes, the powerful zoom lets you capture the details that make your photography stand out.

Intelligent IS 
The latest advance in Canon Optical Image Stabilization technology, Intelligent IS, analyzes camera movement and applies the best shake correction method for the shooting situation.

PowerShot digital cameras with built-in NFC (Near Field Communication) technology eliminates the need to manually find and open the new Canon Camera Connect app* on your mobile device.

Built-in Wi-Fi® technology for on-the-go convenience when you want to share your photos and videos with friends, family and the whole world. Easily post your images to social networking and media sites – Facebook®, Twitter®, YouTube™, Flickr®, and Google Drive™ – through CANON iMAGE GATEWAY*** directly from your PowerShot camera, or save them to the online photo album to share anytime, anywhere.

In addition to wirelessly transferring photos and videos through CANON iMAGE GATEWAY*** to your computer, now you can view and download them from your smartphone.****

With the built-in Wi-Fi® on the PowerShot SX530 HS camera, you can use your smartphone or tablet** to remotely control the camera.

The PowerShot SX530 HS camera is fully compatible with Canon's brand new photo and video storage device: the Canon Connect Station CS100.

The PowerShot SX530 HS camera employs a 16.0 Megapixel* High-Sensitivity CMOS sensor, which delivers state-of-the- art imaging performance and is optimized for use in compact cameras.

The Canon DIGIC 4+ Image Processor powers the PowerShot SX530 HS camera's advanced functions and capabilities, including Hybrid Auto, Creative Shot, and Full HD video shooting at 30p.

Canon PowerShot digital cameras give you the power to capture beautifully detailed, naturally lit images even in low light – reducing the need for flash and the occasionally unwelcome effects it produces.

Gorgeous high definition video is yours throughout the camera's impressive zoom range, and starts immediately with a touch of the dedicated movie button.

The large, 3.0-inch high-resolution LCD screen makes it easy to both frame and review your shots.

With its 50x Optical Zoom lens, the PowerShot SX530 HS camera has the telephoto reach to capture subjects a long distance away.

The Creative Shot mode featured on the PowerShot SX530 HS camera can help anyone create images with artistic flair.

Hybrid Auto records up to four seconds of video every time you shoot a still image, then automatically joins the clips and pictures* into a video that captures the essence of special days: vacations, important occasions, or any time you're shooting many shots in a day.

Smart AUTO 
Smart AUTO is a sophisticated Canon technology that makes getting that great shot as simple as pressing the shutter button.

The PowerShot SX530 HS camera is equipped with Canon's latest advancements in autofocus (AF) technology.