IPPA: Practical Lighting for Profit – Monday, June 26th 2023

Photography is an art that melds light and subject together to create an unforgettable image. By combining your artistic vision with the mastery of the technical science of photography, you can create the images that you see in your dreams.

It is not a recipe--its knowing what each ingredient does so you can create your own signature style. How do you do this? You learn lighting. Strobes, off-camera, studio, location, natural light, mixed light and more--they each can help you propel your business.

Join Cris and Deanna Duncan and you will:

• LEARN LIGHTING--Lighting anywhere, in any situation with any light
• LEARN LIGHTING PRINCIPLES--Why does it do that? How can it work for me?
• LEARN TO MAKE A LIVING--Light, compose and design with the end in mind to ensure profitable sessions.

In a relaxed environment, you will explore the psychology behind the sales process.

• What do people want?
• How can you light the images in a way that speaks to the client?

Lighting for Sales is the melding of the technical, psychological and artistic parts of photography to allow you to create something like no one else. Whether you have been photographing three years or 30, after this class, you will be able to combine technical skills with design and compositional elements to confidently deliver your very best for clients. Every time.