{"title":"77mm","description":null,"products":[{"product_id":"cokin-p-filter-77mm-adapter","title":"Cokin P Series 77mm Lens Adapter Ring","description":"\u003cp\u003eThe \u003cstrong\u003eCokin P-Series 77mm Lens Adapter Ring\u003c\/strong\u003e is the foundation of the filter system.  Each adapter ring is selected to fit the filter threads of the requisite lens.  This adapter ring is specific to the Cokin P system filter holder.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 77mm\u003c\/p\u003e","brand":"Cokin","offers":[{"title":"Default Title","offer_id":1056723857,"sku":"CP477","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/cokin_2_77mmadapter.jpeg?v=1610749461"},{"product_id":"hoya-77mm-close-up-set-1-2-4","title":"Hoya 77mm Close Up Filter Set (+1+2+4)","description":"Available in +1, +2 and +4 diopters for close-up photography. Depth-of-field is shallow so use as small an aperture as possible, CLOSE-UPs offer a world of new creativity.","brand":"Hoya","offers":[{"title":"Default Title","offer_id":1056725817,"sku":"B-77CUS","price":97.35,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/xximage_4580_1.jpeg?v=1479405192"},{"product_id":"hoya-77mm-neutral-density-ndx8-hmc","title":"Hoya 77mm Neutral Density NDX8 (3-stop) HMC Filter","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIn conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential.\u003c\/p\u003e\n\u003cp\u003eNeutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film, they have no affect on color balance.\u003c\/p\u003e\n\u003cp\u003eThey have four main uses:\u003c\/p\u003e\n\u003cp\u003e1. To enable slow shutter speeds to be used, especially with fast films, to record movement in subjects such as waterfalls, clouds, cars, seas etc.\u003c\/p\u003e\n\u003cp\u003e2. To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background.\u003c\/p\u003e\n\u003cp\u003e3. To decrease the effective ISO of high speed film (ie: above ISO400) and allow it to be used outdoors in bright situations.\u003c\/p\u003e\n\u003cp\u003e4. To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which would normally cause over-exposure.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":1056728193,"sku":"A-77ND8X-GB","price":65.85,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/xx028f03_8_2.jpeg?v=1610750163"},{"product_id":"hoya-77mm-neutral-density-ndx4-hmc","title":"Hoya 77mm Neutral Density NDX4 (2-stop) HMC Filter","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIn conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential.\u003c\/p\u003e\n\u003cp\u003eNeutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film, they have no affect on color balance.\u003c\/p\u003e\n\u003cp\u003eThey have four main uses:\u003c\/p\u003e\n\u003cp\u003e1. To enable slow shutter speeds to be used, especially with fast films, to record movement in subjects such as waterfalls, clouds, cars, seas etc.\u003c\/p\u003e\n\u003cp\u003e2. To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background.\u003c\/p\u003e\n\u003cp\u003e3. To decrease the effective ISO of high speed film (ie: above ISO400) and allow it to be used outdoors in bright situations.\u003c\/p\u003e\n\u003cp\u003e4. To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which would normally cause over-exposure.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":1056728309,"sku":"A-77ND4X-GB","price":65.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/xx028f02_9_1.jpeg?v=1610750163"},{"product_id":"hoya-77mm-uv-hmc-multi-coated","title":"Hoya NXT UV 77mm Filter","description":"The \u003cstrong\u003eHoya NXT UV 77mm Filter\u003c\/strong\u003e absorbs the ultraviolet rays, which often makes outdoor photographs hazy and indistinct. This multi-purpose, all-around UV filter can serve as a permanent lens protector.\r\n\r\n\u003cul\u003e\r\n\u003cli\u003e3-layer HMC multi-coated UV filter using optical glass that is precisely ground and polished for perfect flatness\u003c\/li\u003e\r\n\u003cli\u003eHeat resistant, high-transparency optical glass\u003c\/li\u003e\r\n\u003cli\u003ePrecision milled low-profile aluminum frame.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":1056728489,"sku":"A-NXT77UV","price":53.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/hoya_2_uvnxt_case_8.jpeg?v=1449616417"},{"product_id":"hoya-77mm-neutral-density-ndx2-hmc","title":"Hoya 77mm Neutral Density NDX2 (1-stop) HMC Filter","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIn conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential.\u003c\/p\u003e\n\u003cp\u003eNeutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film, they have no affect on color balance.\u003c\/p\u003e\n\u003cp\u003eThey have four main uses:\u003c\/p\u003e\n\u003cp\u003e1. To enable slow shutter speeds to be used, especially with fast films, to record movement in subjects such as waterfalls, clouds, cars, seas etc.\u003c\/p\u003e\n\u003cp\u003e2. To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background.\u003c\/p\u003e\n\u003cp\u003e3. To decrease the effective ISO of high speed film (ie: above ISO400) and allow it to be used outdoors in bright situations.\u003c\/p\u003e\n\u003cp\u003e4. To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which would normally cause over-exposure.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":1056728865,"sku":"A-77ND2X-GB","price":65.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/xx028f01_8_1_1.jpeg?v=1610750162"},{"product_id":"canon-eos-5d-mark-iii-ef-24-105mm-l-is-usm-digital-camera-kit","title":"Canon EOS 5D Mark III EF 24-105mm L IS USM Digital Camera Kit","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eFULL FRAME\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFormat\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e22.3\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eMegapixels\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e6 FPS\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eContinuous Shooting\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e100-25600\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"small\"\u003eISO \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e77mm\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"small\"\u003eKit Lens Filter\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cbr\u003eWith supercharged EOS performance and stunning full frame, high-resolution image capture, the \u003cstrong\u003eCanon EOS 5D Mark III \u003c\/strong\u003eDigital Camera Body is designed to perform. Special optical technologies like the 61-Point High Density Reticular AF and an extended ISO range of 100-25600 (expandable to 50 (L), 51200 (H1) and 102400 (H2) make the EOS 5D Mark III ideal for shooting weddings in the studio or out in the field, and great for still photography. Advanced professional-level high definition video capabilities (that includes a host of industry-standard recording protocols and enhanced performance) make it possible to capture beautiful cinematic movies in EOS HD quality.\n\u003cp class=\"p1\"\u003eA newly designed 22.3 Megapixel full-frame Canon CMOS sensor, Canon DIGIC 5+ Image Processor, and shooting performance up to 6.0 fps provide exceptional clarity and sharpness, even when capturing rapidly-unfolding scenes. Additional technological advancements include an Intelligent Viewfinder, Canon's advanced iFCL metering system, High Dynamic Range (HDR), and Multiple Exposure mode — all of which that help make the EOS 5D Mark III the perfect multimedia tool.\u003c\/p\u003e\n\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/51Vo0Bgwy4Q?rel=0\u0026amp;showinfo=0\" allowfullscreen=\"\" width=\"100%\" height=\"460\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e22.3 Megapixel full-frame CMOS sensor\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003cbr\u003e \u003c\/span\u003eThe EOS 5D Mark III features a newly developed Canon full-frame 22.3 Megapixel CMOS sensor that's designed from the ground up to create high resolution, perfectly detailed images with unprecedented speed and clarity. A full 24 x 36mm, the sensor captures 5784 x 3861 large individual 6.25 µm pixels and has a much-improved S\/N ratio resulting in better images from the start. A new photodiode structure with an increased photoelectric conversion rate increases the sensor's sensitivity by approximately 2 stops over previous models, meaning higher ISOs with the lowest noise of any EOS digital camera. And a 2-line 8-channel simultaneous signal readout means speeds of up to 6.0 fps (RAW + JPEG) are possible!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e14-bit A\/D conversion, wide range ISO setting 100-25600 (L: 50, H1: 51200, H2: 102400) \u003c\/strong\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDIGIC 5+ Image Processor for enhanced noise reduction and blazing processing speed \u003c\/strong\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll new 61-Point High Density Reticular AF\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eiFCL Metering with 63-zone dual-layering metering sensor\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEOS HD Video with manual exposure control, multiple frame rates and selectable All i-frame or IPB compression\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Speed Continuous Shooting\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium alloy body with shutter durability and dust- and weather-resistance\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf Cleaning Sensor Unit\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntelligent Viewfinder with Superimposed LCD\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3.2\" TFT LCD Monitor\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew High Dynamic Range (HDR)\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple Exposure Control\u003c\/strong\u003e \u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":1057060061,"sku":"5260B009","price":3399.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/xx20120302_hires_eos5dmarkiiief24105_fview_web.jpeg?v=1449614510"},{"product_id":"nikon-12-24mm-f-4g-ed-if-af-s-dx-lens","title":"Nikon 12-24mm f\/4G ED-IF AF-S DX Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 77mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/4 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e N\/A \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e DX \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon AF-S DX Zoom-Nikkor 12-24mm f\/4G IF-ED lens\u003c\/strong\u003e is an ultra-wide-angle lens, designed exclusively for use with Nikon’s DX-format, provides a versatile wide-angle zoom perspective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-performance, ultra-wide-angle fixed-aperture zoom\u003c\/strong\u003e\u003cbr\u003e Ideal for shooting large building exteriors, narrow interiors and vast natural landscapes, this f\/4 fixed-aperture zoom lens delivers consistent exposure, tack-sharp images and vibrant colors. Optimized for DX-format cameras, the AF-S DX Zoom-NIKKOR 12–24mm f\/4G IF-ED is a popular choice for travel, architecture and landscape photography; and establishing shots when recording HD video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDramatic stills and HD videos\u003c\/strong\u003e\u003cbr\u003e Whether shooting stunning natural landscapes, dynamic interior spaces or expansive building exteriors, the AF-S DX Zoom-NIKKOR 12–24mm f\/4G IF-ED delivers a dramatic wide-angle perspective and tack-sharp, color-rich images. Rugged, lightweight and versatile, the AF-S DX Zoom-NIKKOR 12–24mm f\/4G IF-ED is a fantastic travel and adventure companion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Nikon lens technologies\u003c\/strong\u003e\u003cbr\u003e The AF-S DX Zoom-NIKKOR 12–24mm f\/4G IF-ED combines a wider angle-of-view with optical characteristics that are optimized for advanced DX-format Nikon D-SLR camera sensors. The lens produces a smaller image circle (the size of the image projected onto the sensor), enabling a smaller lens diameter and optimal image quality from center to edge to corner. Its rounded diaphragm makes out of focus elements appear more natural, and its Extra-low Dispersion (ED) glass ensures superior sharpness and color performance.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":1057063841,"sku":"2144","price":1146.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/nikon_2_12-24mm.jpeg?v=1449618889"},{"product_id":"hoya-77mm-multi-angle-rubber-lens-hood","title":"Hoya 77mm Multi Angle Rubber Lens Hood","description":"\u003cp\u003eThe Hoya Multi Lens Hood offers any photographer protection from light glare problems caused from stray light.  It is made from a durable, yet flexible rubber that allows the hood to be used in three different positions--wide angle (63 degree angle of view), normal (43 degree angle of view), and telephoto (30 degree angle of view).  The Multi Lens Hood is available in sizes 49mm through 82mm.  The inner thread allows filters and lens caps to be attached to the hood.\u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default Title","offer_id":1057102053,"sku":"H-77RH-GB","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/hoya_2_multilenshood_full.jpeg?v=1449616383"},{"product_id":"tiffen-77mm-circular-polarizer-filter","title":"Tiffen 77mm Circular Polarizer Filter","description":"\u003cdiv\u003e\n\u003cstrong\u003e\u003c\/strong\u003eThe Tiffen 77mm Circular Polarizer Filter  provides color and contrast enhancement. Reflected light  often shows up  as whitish glare that washes out color in an image. A  Polarizer  corrects this problem producing deep, dramatically blue skies.  It also  removes glare from non-metallic surfaces, such as windows and  water.  Color saturation in general, especially outdoors, can be improved   significantly. It is used  on cameras with beam splitting metering  systems commonly found on auto  focus SLR's.\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Tiffen","offers":[{"title":"Default Title","offer_id":1057233221,"sku":"77CP","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/tiffen_2_circpol_77mm.jpeg?v=1449623929"},{"product_id":"tiffen-77mm-variable-nd-filter","title":"Tiffen 77mm Variable ND Filter","description":"\u003cp\u003eThe Tiffen Variable ND filter is a unique, versatile and flexible tool, affording you the convenience of using several Neutral Density filters all in one.  Primarily used as a photographic tool for controlling depth of field and exposure, the Variable ND is being sought in the video market as well because it is fast, easy to use, small, lightweight, and does not require additional accessories such as a matte box.  Available in 52, 58, 62, 67, 72, 77 and 82mm.  \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides 2 to 8 stops of light control\u003c\/li\u003e\n\u003cli\u003eThin profile ring - 9mm\u003c\/li\u003e\n\u003cli\u003eWider outer optic to help reduce vignetting at wide angles\u003c\/li\u003e\n\u003cli\u003eComes in Tiffen Professional packaging with padded black nylon pouch\u003c\/li\u003e\n\u003cli\u003eMade with high quality optical glass using Tiffen's ColorCore™ technology\u003c\/li\u003e\n\u003cli\u003eMade in the USA\u003c\/li\u003e\n\u003cli\u003e10-year warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy use a Variable ND Filter?\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eNeutral density filters reduce the amount of light going through the lens into your camera. By reducing the light you are able to achieve the following:\u003cbr\u003e\u003cbr\u003e• Allows the use of slow shutter speeds, with high speed films or digital cameras, to record movement\/image blur in subjects such as waterfalls, clouds or any fast moving subject\u003cbr\u003e\u003cbr\u003e• Gives you full control over your depth of field. You are able to decrease depth of field by using wider apertures, which helps separate subjects from their background (subject matter in focus while your background is blurred)\u003cbr\u003e\u003cbr\u003e• Allows you to shoot high speed film (above ISO 400) in bright outdoor situations by reducing effective ISO\u003cbr\u003e\u003cbr\u003e• Enables cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which could cause overexposure\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBefore and After Effects\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12px;\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-08-21_at_2.33.29_PM.png?v=1503347643\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Tiffen Variable ND filter operates on the same principle as a Circular Polarizer – rotate until you reach your desired effect and shoot. It allows you to have continuous control over the amount of light coming through your lens in an approximate range of 2 (ND 0.6) to 8 (ND 2.4) stops – while maintaining the integrity of your image.\u003c\/p\u003e\n\u003cp style=\"padding-left: 30px;\"\u003e*Note: The evenly spaced indexing marks between MIN and MAX do not represent calibrated stops. They are for reference only, to be used as a density bench-mark to return to a previous setting.\u003c\/p\u003e","brand":"Tiffen","offers":[{"title":"Default Title","offer_id":1057394613,"sku":"77VND","price":129.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/tiffen_2_variable_nd_77mm.jpeg?v=1610751493"},{"product_id":"tiffen-filter-pouch","title":"Pictureline Filter Pouch","description":"\u003cp\u003eThe pictureline filter pouch holds four filters up to 77mm each. Carry your filters wherever you go and keep them safe from dust and scratches!\u003c\/p\u003e","brand":"Tiffen","offers":[{"title":"Default Title","offer_id":1057477625,"sku":"CORD4","price":10.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/pictureline_2_filterpouch.jpeg?v=1449620416"},{"product_id":"canon-eos-6d-ef-24-105mm-l-is-usm-digital-camera-kit","title":"Canon EOS 6D EF 24-105mm L IS USM Digital Camera Kit","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eFull Frame\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFormat\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e20.2\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMegapixels\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e4.5 FPS\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eContinuous Shooting\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e100-25,600\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eISO\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e77mm\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"small\"\u003eKit Lens Filter\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe Canon EOS 6D is designed for advanced amateurs and videographers making the move to a full-frame Digital SLR. The EOS 6D fits neatly into Canon's professional imaging system with an advanced feature set including full manual options for creative control in addition to new and intuitive automatic settings to help even novice photographers capture great images. The camera's construction helps meet the needs of professionals with a 100,000-cycle shutter durability and EOS Integrated Cleaning System for high-quality vibration-based dust removal. Among the many advancements in Canon's new EOS 6D is the Company's proprietary DIGIC 5+ Image Processor that powers the camera's fast 14-bit analog-to-digital conversion for exceptionally smooth color tones and gradation. The camera offers a full-frame, 20.2-megapixel CMOS sensor and continuous shooting up to 4.5 frames per second (fps).\u003c\/p\u003e\n\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/FgeiohyDIng?rel=0\u0026amp;showinfo=0\" allowfullscreen=\"\" width=\"100%\" height=\"460\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNewly designed 20.2 Megapixel Full-Frame CMOS sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003cbr\u003e\u003c\/span\u003eThe EOS 6D features a newly developed Canon Full-Frame 20.2 Megapixel CMOS sensor for high resolution, perfectly detailed images delivered with incredible speed and performance. A 35.8mm x 23.9mm sensor captures images of 5472 x 3648 pixels with a pixel size of 6.55 µm square for fantastic detail and a superior signal-to-noise ratio, resulting in great images from the start. With no conversion factor, the EOS 6D’s sensor ensures that lenses mounted on the camera will deliver the same angle of view they would on a traditional 35mm camera. Working in tandem with the EOS 6D’s DIGIC 5+ Image Processor, the sensor containing a new photodiode structure delivers ISO sensitivities of 100-25600 (with expanded sensitivities of L: 50, H1: 51200, H2: 102400) and can shoot at up to 4.5 frames per second.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e14-bit A\/D conversion, wide range ISO setting 100-25600 (L: 50, H1: 51200, H2: 102400)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003cbr\u003e\u003c\/span\u003eThe EOS 6D offers 14-bit signal processing for excellent image gradation, delivers high standard and expanded ISOs, and a score of new options to enhance shooting in varied and fast-changing lighting situations. The EOS 6D has a standard range of ISO 100-25600 but thanks to the improved signal-to-noise ratio of the newly designed sensor and powerful noise reduction, the camera can shoot at expanded sensitivities down to ISO 50 (L) and up to ISO 51200 (H1), and even expand to ISO 102400 (H2)! Beyond the obvious advantages of its wide ISO range, the EOS 6D has automatic ISO settings, which can be found on the dedicated ISO menu. Minimum and maximum ISO settings can be specified, as can a user-defined range, plus full auto and manual.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDIGIC 5+ Image Processor for enhanced noise reduction and exceptional processing speed\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHigh Performance Composing and Focus\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHigh speed continuous shooting up to 4.5 fps allows you to capture fast action.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEOS HD Video with manual exposure control and multiple frame rates\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eThe simplicity and convenience of Wi-Fi\u003csup\u003e®\u003c\/sup\u003e, built-in.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCompact and lightweight body with shutter durability tested up to 100,000 cycles\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e3.0-inch TFT LCD Monitor\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":1057483393,"sku":"8035B009","price":2299.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/canon_1_6dkit_front.jpeg?v=1449614542"},{"product_id":"hoya-nxt-circular-polarizer-77mm-filter","title":"Hoya NXT Circular Polarizer 77mm Filter","description":"\u003cp\u003eLight rays that are reflected by any surface can become polarised, so the \u003cstrong\u003eHoya NXT Circular Polarizer 77mm Filter\u003c\/strong\u003e is used to select which light rays enter your camera lens.\u003c\/p\u003e \r\n\r\n\u003cp\u003eCIR-PL filters allow you to remove unwanted reflections from non-metallic surfaces, such as water, glass etc. They also enable colors to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall color balance of a shot. \u003c\/p\u003e\r\n\r\n\u003cul\u003e\r\n\u003cli\u003eOver 97% average light transmission\u003c\/li\u003e \r\n\u003cli\u003eHeat resistant, high-transparency optical glass\u003c\/li\u003e\r\n\u003c\/ul\u003e \r\n\r\n","brand":"Hoya","offers":[{"title":"Default Title","offer_id":1057489061,"sku":"A-NXT77CRPL","price":93.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/hoya_2_circularpolarizer_case_1.jpeg?v=1449616404"},{"product_id":"nikon-18-35mm-f-3-5-4-5g-ed-af-s-zoom-nikkor-lens","title":"Nikon 18-35mm f\/3.5-4.5G ED AF-S Zoom-Nikkor Lens","description":"\u003cp\u003eThe \u003cstrong\u003eNikon 18-35mm f\/3.5-4.5G ED AF-S Zoom-Nikkor Lens\u003c\/strong\u003e is a wide-angle zoom lens that features a very compact and lightweight design and is compatible with both FX and DX image sensors, at a 27-52.5mm equivalent on DX format. The Nikon 18-35mm f\/3.5-4.5G ED Lens is constructed of three aspherical lens elements as well as two ED (extra-low dispersion) elements that provide a reduction in chromatic aberrations and a great boost in sharpness, clarity, and color fidelity.\u003c\/p\u003e\n\u003cp\u003eThe Nikon 18-35mm f\/3.5-4.5G ED AF-S Zoom-Nikkor Lens is equipped with a SWM (Silent Wave Motor) autofocus mechanism that provides quiet auto focusing for HD video recording and photographing fast-moving subjects. You can also switch the lens to manual override (M\/A) if you'd like to shoot manual. Ultimately, the Nikon 18-35mm f\/3.5-4.5G ED AF-S Zoom-Nikkor Lens is the perfect lightweight lens for traveling.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":1057503757,"sku":"2207","price":746.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/nikon_2_18-35_main_1.jpeg?v=1610750545"},{"product_id":"dot-line-67-77mm-step-up-ring","title":"Dot Line 67-77mm Step-Up Ring","description":"\u003cp\u003eThe \u003cstrong\u003eDot Line 67-77mm Step-Up Ring \u003c\/strong\u003e allows you to attach a 77mm lens filter or accessory to a lens with a 67mm mount size.\u003c\/p\u003e","brand":"Dot Line","offers":[{"title":"Default Title","offer_id":1057543509,"sku":"DL-S6777P","price":13.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/dotline_2_stepup_15.jpeg?v=1610749513"},{"product_id":"dot-line-62-77mm-step-up-ring","title":"Dot Line 62-77mm Step-Up Ring","description":"\u003cp\u003eThe \u003cstrong\u003eDot Line 62-77mm Step-Up Ring \u003c\/strong\u003e allows you to attach a 77mm lens filter or accessory to a lens with a 62mm mount size.\u003c\/p\u003e","brand":"Dot Line","offers":[{"title":"Default Title","offer_id":1057543625,"sku":"DL-S6277P","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/dotline_2_stepup_18.jpeg?v=1610749511"},{"product_id":"expodisc-77mm-ii-white-balance-filter-neutral","title":"Expodisc 2.0 77mm White Balance Filter Neutral","description":"\u003cp\u003eThe \u003cstrong\u003eExpoDisc 2.0 White Balance Filter in Neutral (77mm)\u003c\/strong\u003e is a helpful tool that allows you to set the correct white balance quickly and accurately. It is calibrated and certified for neutrality in the visible spectrum and for 18% transmission incident light metering. This 2.0 version of the ExpoDisc features a durable and easily mountable polycarbonate ring and also combines neutral and portrait into a single product with swappable warming filters.\u003c\/p\u003e\r\n\u003cp\u003eAdjusting white balance with the ExpoDisc gives you a more consistently balanced color. Using white balance cards can often lead to inconsistencies due to improper angling and shadows. The ExpoDisc eliminates these problems and delivers perfect results every time.\u003c\/p\u003e\r\n\u003cp\u003eUsing the ExpoDisc is easy. Just take a photograph of the light source through the ExpoDisc and then follow your camera's instructions for setting up a custom white balance. You can also use the ExpoDisc to determine proper exposure.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eQuickly set white balance for photo and video\u003c\/li\u003e\r\n\u003cli\u003eCalibrated to strict tolerances of color neutrality and features an 18% transmission incident light metering filter\u003c\/li\u003e\r\n\u003cli\u003eIndividually tested and certified by transmission spectrophotometer\u003c\/li\u003e\r\n\u003cli\u003eConstructed of carefully selected and matched optical grade materials\u003c\/li\u003e\r\n\u003cli\u003eButton-activated durable polycarbonate mount\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Expodisc","offers":[{"title":"Default Title","offer_id":1057553405,"sku":"EXPOD2-77","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/expodisc-2.0-1000.jpeg?v=1610749862"},{"product_id":"canon-ef-16-35mm-f-4l-is-usm-lens","title":"Canon EF 16-35mm f\/4L IS USM Lens","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe \u003cstrong\u003eCanon EF 16-35mm f\/4L IS USM Lens\u003c\/strong\u003e is a wide-angle zoom lens that delivers the ultimate combination \u003c\/span\u003eof wide-angle, low-light performance, L-series optics, and compact construction. The new Canon EF 16-35mm f\/4L IS USM lens is a phenomenal complement to any EOS SLR camera. This L-series ultra wide-angle zoom incorporates an Optical Image Stabilizer, and offers up to four stops of correction for admirable performance even in dim light. It features three aspheric lens elements and two UD lens elements to minimize aberrations throughout the zoom range, plus a fluorine coating that helps to minimize ghosting. A circular 9-blade aperture delivers gorgeous background blur. The EF 16-35mm f\/4L IS USM features inner focusing and ring USM for accurate, discreet and speedy AF. It also offers full-time manual focus and has a minimum focusing distance of 0.92 ft.\/0.28m across the entire zoom range. 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It offers top-notch image quality thanks to two aspheric lenses and a UD lens for sharpness and clarity; optimized lens placement and advanced coatings that reduce ghosting and flare while delivering remarkable color balance; and a 7-blade circular aperture diaphragm that creates gorgeous, soft backgrounds. The lens is compact, has an advanced image stabilization system for up to four stops of compensation, and offers full time manual focus. With full-frame compatibility, outstanding STM AF performance, and covering a popular zoom range, the EF 24-105mm f\/3.5-5.6 IS STM is an excellent choice.\u003c\/span\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":24446885697,"sku":"9521B002","price":599.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/9057165cv1a.jpeg?v=1610749193"},{"product_id":"nikon-d810-digital-slr-with-24-120mm-f-4-vr-lens","title":"Nikon D810 Digital SLR with 24-120mm f\/4 VR Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eFX\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFormat\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e36.3\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eMegapixels\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv 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filter, paired with EXPEED 4 image processing allows the photographer a new level of detail, sharpness and increased speed compared to the D800.  The advanced Multi-CAM 3500 FX autofocus sensor offers 51 AF points with 15 cross-type sensors with Group Area AF that can be used for five AF sensors in one group, enabling shooting subjects that are not easily tracked by one AF point.  12-bit uncompressed capture is supported in RAW Size S.\u003c\/div\u003e\n\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Ij3GpCNgYZk?rel=0\u0026amp;showinfo=0\" allowfullscreen=\"\" width=\"100%\" height=\"460\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003cdiv class=\"product-collateral\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003e\u003cstrong\u003eFull HD and Quick Frame Rates on DX and FX Formats\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003eBeautiful, noise-free images from ISO 64 to ISO 12,800 enables for improved low light imaging with capability to expand ISO from 32 to 51,200.  FX format continuous shooting uses 5 fps and DX format reaches a maximum of 7 fps giving you the ability to capture all those special moments in-between, and an improved processor allows up to 1200 shots on one battery charge.  Full HD movie capability include 1080p at 24, 30 and now 60 fps, with 40 minutes of video recording on one battery charge.  A redesigned Sequencer\/Balancer Mechanism allows for Quiet Continuous mode for almost silent shooting.  Optimized for video recording, the D810 records in both FX and DX formats including simultaneous recording to memory cards and external recorders up to 60p output, and utilizes dual media slots for CF and SD cards. \u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003e\u003cstrong\u003e3.2\" LCD Screen with Live View\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003eA 3.2\" LCD with 1,229K-dot resolution with improved coatings provide brighter and more accurate colors.  Split screen display zoom for stills and full aperture metering are now an option during Live View mode.  The outstanding combination featured in the D810, coupled with the vast collection of NIKKOR lenses, Nikon has revealed an optically precise machine for those seeking the ultimate image-quality in their photographs and video.\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eNikon AF-S NIKKOR 24-120mm f\/4G ED VR lens\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003eThe Nikon AF-S NIKKOR 24-120mm f\/4G ED VR lens is an upgraded standard zoom lens for FX-format D-SLRs that offers a constant maximum aperture to maintain exposure settings throughout the entire zoom range.  Perfect for landscapes, portraits, weddings and distant subjects, the 24-120mm features 5X standard zoom, offering a constant maximum f\/4 aperture to maintain exposure settings throughout the entire zoom range and VR II image stabilization.  Vibration Reduction, engineered specifically for each VR NIKKOR lens, enables handheld shooting at up to 4 shutter speeds slower than would otherwise be possible, assuring dramatically sharper still images and video capture. Offers superior sharpness and color correction by effectively minimizing chromatic aberration, even at the widest aperture setting. M\/A Focus Mode Switch enables quick changes between manual and autofocus operation, and an exclusive Nikon Silent Wave Motor (SWM) allows for fast, accurate and quiet autofocus.  A rounded 9-blade diaphragm renders more natural appearance of out-of-focus image areas. Extended range on Nikon DX-format D-SLR cameras offers an angle of view equivalent to a focal length of 36-180mm in FX\/35mm format.  A nano crystal coating further reduces ghosting and interior flare across a wide range of wavelengths for even greater image clarity.  Three aspherical lens elements virtually eliminate coma and other types of aberration, even when shooting at the widest available aperture.  Internal focus (IF) provides fast and quiet autofocus without changing the length of the lens, retaining working distance throughout the focus range. Nikon Super Coating (SIC) enhances light transmission efficiency and offers superior color consistency and reduced flare. \u003c\/div\u003e\n\u003cdiv class=\"product-collateral\"\u003e\n\u003cdiv class=\"ui-tabs ui-widget ui-widget-content ui-corner-all\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ui-tabs ui-widget ui-widget-content ui-corner-all\"\u003e\n\u003cdiv id=\"description\" class=\"tab-container ui-tabs-panel ui-widget-content ui-corner-bottom\"\u003e\n\u003cdiv class=\"std\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"std\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"std\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"std\"\u003e\n\u003cstrong\u003eD810 Key Features:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e36.3MP FX-Format CMOS without Optical Low Pass Sensor\u003c\/li\u003e\n\u003cli\u003eXPEED 4 Image Processor\u003c\/li\u003e\n\u003cli\u003eISO Range of 64 to 12,800\u003c\/li\u003e\n\u003cli\u003eAdvanced Multi-CAM 3500FX Auto Focus Sensor\u003c\/li\u003e\n\u003cli\u003eQuiet Continuous shooting of 5 fps \u0026amp; 7 fps\u003c\/li\u003e\n\u003cli\u003eFull HD 1080p Video Capture in 24\/30\/60 fps\u003c\/li\u003e\n\u003cli\u003e3.2\" LCD Monitor with 1,299k-dot Resolution\u003c\/li\u003e\n\u003cli\u003eOptical Viewfinder\u003c\/li\u003e\n\u003cli\u003eInterval Timer\/Time-Lapse Shooting\u003c\/li\u003e\n\u003cli\u003eBuilt-in Flash and Hot Shoe Mount\u003c\/li\u003e\n\u003c\/ul\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":26915734785,"sku":"1556","price":4096.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/1542_D810_front.png?v=1568686436"},{"product_id":"dot-line-rubber-lens-hood-77mm","title":"Dot Line Rubber Lens Hood 77mm","description":"\u003cstrong\u003eDLC Lens Hoods 77mm\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eBlack rubber lens hood is collapsible. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFolds back over lens for storage. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eInside front thread allows for filters or accessories to be attached.\u003c\/span\u003e","brand":"Dot Line","offers":[{"title":"Default","offer_id":1781616257,"sku":"DL-0477P","price":10.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/DL-0464_thru_DL-0477_wp_a25a1904-7202-42dc-b206-4fbdac77127f.jpg?v=1610749521"},{"product_id":"vu-filters-ariel-77mm-uv-filter","title":"Vu Filters Ariel 77mm UV Filter","description":"Vü Ariel UV Filters are designed to be a part of your lens from the minute they’re put into place. Equipped with our patented iOLock, which protects the front element of your lens from the environment, Vü Ariel UV Filters also feature an unparalleled UV Rejection coating, which ensures that your images are captured exactly the way you envision them.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eUltra-White Schott German Optics:\u003c\/strong\u003e\u003cbr\u003e The optical glass is ground and polished to achieve the highest performance possible, which makes the filter appear completely invisible to you, your lens, and the image that is captured.\u003cbr\u003e\u003cstrong\u003eUV Rejection Coating:\u003c\/strong\u003e\u003cbr\u003e Ensures that any unwanted UV reflections and ghosting are eliminated from the image. Capture the image you see through the viewfinder, nothing more, nothing less.\u003cbr\u003e\u003cstrong\u003eImpact Resistant Glass:\u003c\/strong\u003e\u003cbr\u003e Conforms to the highest specifications for glass hardness in lens filters. It doesn’t make the filter break-proof, but it makes it durable enough to withstand some pretty adverse conditions.\u003cbr\u003e\u003cstrong\u003eiOLock – Integrated Optik Lock (Patent Pending):\u003c\/strong\u003e\u003cbr\u003e Environmentally seals the front of any lens, protecting it and keeping it safe from the elements and potential impact damage.\u003cbr\u003e\u003cstrong\u003eBlack Edge Coated Glass:\u003c\/strong\u003e\u003cbr\u003e Prevents reflections within the filter, which can degrade overall image quality.\u003cbr\u003e\u003cstrong\u003eBlack Anodized CNC Aluminum Filter Frame:\u003c\/strong\u003e\u003cbr\u003e Milled from a single piece of aluminum, our filter frames are more rigid and resistant to damage from side impacts.\u003cbr\u003e\u003cstrong\u003e5 Year Limited Warranty:\u003c\/strong\u003e\u003cbr\u003e Covers defects of any kind in the workmanship and materials of the product.\u003cbr\u003e\u003cstrong\u003eUnsurpassed Optical Resolution:\u003c\/strong\u003e\u003cbr\u003e Our filters are held to the highest optical resolution standards and will not degrade your image when placed in front of a lens.\u003cbr\u003e\u003cstrong\u003eWhite Balanced Multi-Coating:\u003c\/strong\u003e\u003cbr\u003e Specially formulated ingredients and coating process assure that recoded image will be exactly the way you captured it.\u003cbr\u003e\u003cstrong\u003eHand crafted and Inspected:\u003c\/strong\u003e\u003cbr\u003e Run in small batches, hand crafted, and individually inspected to ensure the utmost in optic quality.","brand":"Vu","offers":[{"title":"Default","offer_id":4216669569,"sku":"VAUV77","price":72.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Screen_Shot_2015-08-24_at_4.20.07_PM_42955542-f600-42c6-905e-de0789b0c2f1.png?v=1476458864"},{"product_id":"vu-filters-ariel-77mm-circular-polarizer","title":"Vu Filters Ariel 77mm Circular Polarizer","description":"Vü Ariel Circular Polarizers are designed to provide optimum performance in saturating colors, mitigating reflections, and enhancing blue skies. Featuring HiVu Polarization Optics, seeing an image through a viewfinder while using a circular polarizer has never been easier! Carefully constructed to boast a perfect combination of elegance and craftsmanship, our circular polarizers are an essential tool in any filmmaker or photographer’s toolkit.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eUltra-White Schott German Optics:\u003c\/strong\u003e\u003cbr\u003e The optical glass is ground and polished to achieve the highest performance possible, which makes the filter appear completely invisible to you, your lens, and the image that is captured.\u003cbr\u003e\u003cstrong\u003eHiVu Polarization Optics:\u003c\/strong\u003e\u003cbr\u003e Provides a higher degree of light transmission compared to other circular polarizers, which results in a brighter viewfinder when the filter is in use..\u003cbr\u003e\u003cstrong style=\"font-style: inherit;\"\u003eBlack Edge Coated Glass:\u003c\/strong\u003e\u003cbr\u003e Prevents reflections within the filter, which can degrade overall image quality.\u003cbr\u003e\u003cstrong style=\"font-style: inherit;\"\u003eBlack Anodized CNC Aluminum Filter Frame:\u003c\/strong\u003e\u003cbr\u003e Milled from a single piece of aluminum, our filter frames are more rigid and resistant to damage from side impacts.\u003cbr\u003e\u003cstrong\u003e5 Year Limited Warranty:\u003c\/strong\u003e\u003cbr\u003e Covers defects of any kind in the workmanship and materials of the product.\u003cbr\u003e\u003cstrong\u003eUnsurpassed Optical Resolution:\u003c\/strong\u003e\u003cbr\u003e Our filters are held to the highest optical resolution standards and will not degrade your image when placed in front of a lens.\u003cbr\u003e\u003cstrong style=\"font-style: inherit;\"\u003eWhite Balanced Multi-Coating:\u003c\/strong\u003e\u003cbr\u003e Specially formulated ingredients and coating process assure that recoded image will be exactly the way you captured it.\u003cbr\u003e\u003cstrong style=\"font-style: inherit;\"\u003eHand crafted and Inspected:\u003c\/strong\u003e\u003cbr\u003e Run in small batches, hand crafted, and individually inspected to ensure the utmost in optic quality.\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Vu","offers":[{"title":"Default","offer_id":4232268801,"sku":"VACPOL77","price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Screen_Shot_2015-08-24_at_4.24.12_PM_545d586f-6c22-4b8d-bf5e-aa7558209e11.png?v=1473692208"},{"product_id":"rokinon-35mm-t1-5-cine-umc-wide-angle-lens-nikon","title":"Rokinon 35mm T1.5 Cine UMC Wide-Angle Lens Nikon","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e77mm\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eT1.5\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eUltra Multi Coating\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eCoating\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003eNikon F\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eUtilizing a multi-layer coating process for consistent color rendition from lens to lens the Rokinon 35mm T1.5 Cine DS Lens answers the challenge of assembling a set of lenses over time. Features industry standard geared focus and iris rings that share common position with other Rokinon Cine DS lenses. To aid focus pullers who have to work both sides of the lens, the aperture and focus scales are marked on both sides of the lens.\u003cbr\u003e\u003cbr\u003eThis 35mm lens produces a 63.1° angle-of-view when used with a full-frame sensor camera or a 35mm SLR. Hybrid aspherical lenses render sharply defined images with a minimum of distortion and chromatic aberrations, with a minimum focus distance of just under 12\" from the lens. A removable petal shaped lens hood provides flare protection when shooting without a matte box, the lenses threaded front accepts a 77mm filter ring.\u003cbr\u003e\u003cbr\u003ePlease note that some cameras may require that Shutter Lock be disengaged when using this lens.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra Multi Coated lenses minimize flare and ghosting, and the lenses are color matched to a standard eliminating the need to acquire an entire set of lenses at the same time.\u003c\/li\u003e\n\u003cli\u003eIndustry-standard gearing for focus and aperture rings. Each lens in the Rokinon DS series share common focus and iris gear ring positions, which speeds up lens changes as accessories such as follow focus units or iris motors don't have to be re-positioned.\u003c\/li\u003e\n\u003cli\u003e\"Declicked\" aperture ring for smooth iris pulls.\u003c\/li\u003e\n\u003cli\u003eA minimum focusing distance of 12\" allows you to get up close to your subject.\u003c\/li\u003e\n\u003cli\u003eA removable petal-type lens hood provides flare protection without a matte box.\u003c\/li\u003e\n\u003cli\u003eThe lens opens up to T1.5, providing the capability for low light shooting or creating extremely shallow depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rokinon","offers":[{"title":"Default","offer_id":11146275393,"sku":"CV35-N","price":549.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/rokinon35mm.jpg?v=1481560669"},{"product_id":"fujifilm-xf-100-400mm-f4-5-5-6-r-lm-ois-wr-lens","title":"Fujifilm XF 100-400mm F4.5-5.6 R LM OIS WR Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 77mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f4.5-5.6 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e OIS \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e X \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eFUJINON XF100-400mmF4.5-5.6 R LM OIS WR\u003c\/strong\u003e is a super telephoto zoom lens that covers a 35mm focal length equivalent of 152-609mm. The high performance optical construction of 21 elements in 14 groups includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses. As a result, it delivers the highest image quality in its class. The lens has been designed for handheld shooting with a 5.0-stop\u003c\/span\u003e\u003cspan class=\"note\"\u003e*\u003c\/span\u003e\u003cspan\u003e image stabilization system and weighs less than 1.4kg. Linear motor for fast autofocusing makes it perfect for shooting fast-moving subjects including aircraft and motorsports. The lens is also both water and dust resistant and can operate in temperatures as low as -10°C, so it’s suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClass-leading 5.0-stop\u003cspan class=\"note\"\u003e*\u003c\/span\u003e image stabilization\u003c\/strong\u003e\u003cbr\u003eA 5.0-stop image stabilization system — the most powerful in any super telephoto zoom lens — produces shake-free results even at the maximum telephoto setting of 609mm (35mm format equivalent). Also, if panning is detected, the lens automatically switches camera shake correction to the vertical plane only.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, quiet AF thanks to twin linear motors\u003c\/strong\u003e\u003cbr\u003eTwin linear motors are used to deliver fast focusing on moving subjects. The motors are also quiet, so the lens is ideal for shooting live music performances and theatre productions. Even faster AF shooting is possible with the focus limiter function, which limits the close focusing point to 5m.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e\u003cbr\u003eThanks to its low weight of 3lbs, the strain of shooting handheld has been substantially reduced. When mounted to an X-T1 body, the combined weight is below 4.5lbs, so it's easier to keep moving while shooting. What’s more, the weight distribution of the lens when attached to a body makes it feel lighter than it really is.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWater \/ dust resistance, -10°C low-temperature operation and fluorine coating\u003c\/strong\u003e\u003cbr\u003eThe lens features 13 water and dust resistant seals at 12 points, allowing you to shoot with confidence in tough outdoor environments.\u003cbr\u003eThe fluorine coating applied to the front lens element is water repellent so it’s less susceptible to smudges and can easily be cleaned.\u003c\/p\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eCompatible with the 1.4x Teleconverter\u003c\/strong\u003e\u003cbr\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003eThe lens offers compatibility with the XF1.4X TC WR teleconverter. When attached, it becomes a 140-560mm F6.3-8 or 213-853mm\u003cbr\u003e(35mm format equivalent). Phase detection AF shooting remains possible, even at F8.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":21469354177,"sku":"16501109","price":2249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/XF100-400mm_hadgrip_flat.jpg?v=1610749998"},{"product_id":"rokinon-cine-ds-16mm-t2-2-cine-lens-for-nikon","title":"Rokinon Cine DS 16mm T2.2 Cine Lens for Nikon","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 77mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eT 2.2\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eManual \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"small\"\u003eFous\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003eDX \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003eThe \u003cstrong\u003eRokinon 16mm T2.2 Cine Lens\u003c\/strong\u003e is a wide-angle lens optimized for digital cinematography. The lens produces an image circle that will cover \u003cstrong\u003eAPS-C sized sensors\u003c\/strong\u003e or smaller. The focus and aperture rings feature industry-standard 0.8 pitch gearing for attaching a follow focus unit. The aperture ring is also de-clicked to allow for smooth iris pulls while shooting. Focus, aperture, and depth of field markings are on the side of the lens to aid focus pullers, who typically operates on the side of the camera.\u003cbr\u003e\u003cbr\u003eThe 16mm T2.2 lens is constructed out of 13 individual elements in 11 groups, including one aspherical and one hybrid aspherical element. Aspherical elements help minimize unwanted distortion and chromatic aberrations. The lens also has a multi-layer coating to reduce flares and maintain image contrast in bright conditions.\u003cbr\u003e\u003cbr\u003eWith an angle of view of 79.5°, the lens is well-suited for shooting landscapes, architecture, and for use in tight interior locations. A maximum aperture of T2.2 means that the lens is effective in low-light shooting and can produce a shallow depth of field when the lens is closer to the subject. The lens has a minimum focus distance of 7.87\". A bayonet-mount lens hood and lens pouch come included with the lens.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16mm lens with 79.5° angle-of-view\u003c\/li\u003e\n\u003cli\u003eImage Circle covers APS-C sized sensors\u003c\/li\u003e\n\u003cli\u003eIndustry Standard 0.8 pitch gearing on Focus and Iris rings\u003c\/li\u003e\n\u003cli\u003eDe-clicked aperture for smooth focus pulls\u003c\/li\u003e\n\u003cli\u003e13 elements in 11 groups with an aspherical and a hybrid aspherical lens element\u003c\/li\u003e\n\u003cli\u003eUltra Multi Coating on lens minimizes flares and ghosting\u003c\/li\u003e\n\u003cli\u003eDepth of Field markings on side of the lens\u003c\/li\u003e\n\u003cli\u003eA minimum focusing distance of 7.87 inches\u003c\/li\u003e\n\u003cli\u003eIncludes bayonet mount lens hood\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rokinon","offers":[{"title":"Default","offer_id":17827458625,"sku":"DS16M-N","price":399.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/rokinon-16mm-t2-2.jpg?v=1513876869"},{"product_id":"hasselblad-xcd-30mm-f3-5-lens-for-x1d","title":"Hasselblad XCD 30mm f3.5 Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e77\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/3.5 \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e24mm\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eFull-frame Equiv.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 1.3 ft \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eMin. Distance\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e Hasselblad X \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003eThe XCD 30mm is the widest angle lens for the X1D. Its focal length provides a 24mm equivalent field of view, making it the perfect landscape, reportage and travel lens.\u003c\/p\u003e\n\u003cp\u003eThe lens boasts extremely high performance and a compact build, providing a 71º horizontal angle of view.  A unique feature is that the lens will keep its amazing performance even when shooting at close distance.\u003c\/p\u003e\n\u003cspan\u003eAs part of the X System lens range, it’s lightweight and compact size perfectly complements the compact X1D body.\u003c\/span\u003e","brand":"Hasselblad","offers":[{"title":"Default","offer_id":30308576129,"sku":"H-3025030","price":3995.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/XCD-30mm-1600-1000x700.jpg?v=1610750099"},{"product_id":"canon-advanced-two-lens-kit-with-50mm-f-1-4-and-17-40mm-f-4l-lenses","title":"Canon Advanced Two Lens Kit (50mm f\/1.4 and 17-40mm f\/4L)","description":"\u003cp\u003eAdvance to a new realm of image quality with the Advanced 2 Lens Kit. Including the \u003ca href=\"https:\/\/www.pictureline.com\/products\/canon-ef-17-40mm-f4l-usm-lens\"\u003e\u003cstrong\u003eultra-wide EF 17-40mm f\/4L USM zoom lens\u003c\/strong\u003e\u003c\/a\u003e and the compact \u003cstrong\u003e\u003ca href=\"https:\/\/www.pictureline.com\/products\/canon-ef-50mm-f1-4-usm-lens\"\u003eEF 50mm f\/1.4 USM standard prime lens\u003c\/a\u003e\u003c\/strong\u003e, it provides two excellent options in a single bundle for stunning detail and fast focusing. Whether taking a shot of a changing sunset or the beauty of a smile, you can be sure you'll capture the moment with both lenses available to change on the go.\u003c\/p\u003e\n\u003cp\u003eAn L-Series lens professionally regarded for high optical performance, the EF 17-40mm f\/4L USM brings out detail in wide shots from dramatic landscapes to group pictures, and is weather-resistant for reliable use even in harsh conditions. The EF 50mm f\/1.4 USM is compact, lightweight and highly portable with a bright maximum aperture of f\/1.4 for excellent low-light performance and beautiful background blur ideal for portraits. Both lenses use an ultrasonic motor that delivers fast and near-silent autofocusing with full-time manual focus, helping to ensure you can take the shot when you want, how you want.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCanon EF 50mm f\/1.4 USM Lens\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEF Mount Lens\u003c\/li\u003e\n\u003cli\u003ef\/1.4\u003c\/li\u003e\n\u003cli\u003eSeven Element Optical Formula\u003c\/li\u003e\n\u003cli\u003eGaussian Optics Eliminate Astigmatism\u003c\/li\u003e\n\u003cli\u003eMicro Ultrasonic Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eManual Focus Override\u003c\/li\u003e\n\u003cli\u003eMinimum Focusing Distance: 17.8\"\u003c\/li\u003e\n\u003cli\u003eFilter Thread Diameter: 58mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCanon EF 17-40mm f\/4L USM Lens\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEF Mount L-Series Lens\u003c\/li\u003e\n\u003cli\u003ef\/4\u003c\/li\u003e\n\u003cli\u003eSuper UD\u003c\/li\u003e\n\u003cli\u003eRing Ultrasonic Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eManual Focus Override\u003c\/li\u003e\n\u003cli\u003eWater and Dust Resistant\u003c\/li\u003e\n\u003cli\u003eInternal Zooming and Focusing\u003c\/li\u003e\n\u003cli\u003e77mm Front Filter Thread Diameter\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default","offer_id":32616459777,"sku":"2515A034AA","price":1199.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/double-lens-kit-ef17-40-ef50-1_xl_copy.jpg?v=1610749118"},{"product_id":"breakthrough-photography-77mm-x2-neutral-density-0-9-filter-3-stop","title":"Breakthrough Photography 77mm X2 Neutral Density 0.9 Filter (3 Stop)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eResolving critically sharp and delivering best-in-class color neutrality, the X2 ND combines the best optical engineering and a signature traction frame in a ultra-slim form factor for the discerning outdoor photographer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSharper and more color neutral\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eHigh-quality ND filters have long been defined by their ability to control color cast, and the X2 ND is no exception. With the X2 ND Breakthrough Photography didn’t want to manufacture just another ND filter. They believe that a critically sharp and color neutral performance is essential for professional real-world results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe X2 ND features critically sharp H-K9L optical glass made in Japan, and incorporates state-of-the-art and uniformly applied MRC8 to eliminate unwanted glare and ghosting which easily get’s compounded at long exposures. And the MRC8 is structurally harder than the glass itself, providing a protective scratch-resistant layer, shielding the glass from the elements of frequent fieldwork.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/BEST-UV-FILTER-OUTDOOR-PHOTOGRAPHY-X3-UV-BREAKTHROUGH-PHOTOGRAPHY1-2.jpg?v=1492465379\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"vc_separator wpb_content_element vc_el_width_70 vc_sep_border vc_sep_color_pink\"\u003eHow does poor quality MRC adversely affect image quality?\u003cspan class=\"vc_sep_holder vc_sep_holder_r\"\u003e\u003cspan class=\"vc_sep_line\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1431675815812\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003ePoorly coated ND filters commonly exhibit visible flaring, ghosting, low-contrast and an reduction of sharpness, and increase exponentially with a longer exposure. This also has the unfortunate effect of lowering the optical performance of the lens to the optical performance of the uncoated filter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"vc_separator wpb_content_element vc_el_width_70 vc_sep_border vc_sep_color_pink\"\u003eDesign \u0026amp; Craftsmanship.\u003cspan class=\"vc_sep_holder vc_sep_holder_r\"\u003e\u003cspan class=\"vc_sep_line\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1431672134006\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe moment you pick up X2 ND you’ll immediately feel the craftsmanship and quality. Each filter has precisely machined traction frames from environmentally friendly aluminum, and it’s matte black finish reflections are absorbed rather than reflected into the lens barrel.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1431674641603\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe X2 features a 3.5mm ultra-slim double-threaded traction frame to eliminate vignetting on wide-angle full-frame setups.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhy 3.5mm? In lab tests 4.3mm was the frame width at which point vignetting becomes noticeable on 16mm wide-angle setups on full-frame setups. Any less than 3.0mm and lens caps don’t have enough surface area to grab onto. At 3.7mm vignetting is entirely eliminated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"vc_separator wpb_content_element vc_el_width_70 vc_sep_border vc_sep_color_pink\"\u003eFully equipped for the great outdoors.\u003cspan class=\"vc_sep_holder vc_sep_holder_r\"\u003e\u003cspan class=\"vc_sep_line\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1457902662497\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn addition to state-of-the-art MRC8, optical engineers developed new nano coating layer technology, called \u003cb\u003e\u003ci\u003enanotec®\u003c\/i\u003e\u003c\/b\u003e, from the ground up to repel dirt, water and other elements by beading rather than absorbing and smearing. Set in completely weather-sealed X2 traction frame the X2 ND was built to withstand the harshest of environmental conditions, guaranteed to be free from craftsmanship defects for 25 years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Breakthrough_Photography_Filters_San_Francisco_X1_X2_X3_X4-4.jpg?v=1492465350\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"vc_separator wpb_content_element vc_el_width_70 vc_sep_border vc_sep_color_pink\"\u003eDouble-threaded \u0026amp; Laser Engraved.\u003cspan class=\"vc_sep_holder vc_sep_holder_r\"\u003e\u003cspan class=\"vc_sep_line\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1455520601121\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThey laser engrave lettering into the X2 ND traction frame to ensure that the lettering won’t ever fade or come off after consistent use. They also engrave each and every X2 traction frame with a unique serial number.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhen you activate your \u003cspan class=\"s2\"\u003e25 Year Ironclad Guarantee\u003c\/span\u003e online they associate your X2 serial number to you, so any future discussions on this unique filter are tracked, issues recorded and all that stuff which goes into future product design.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Breakthrough Photography","offers":[{"title":"Default","offer_id":33162035841,"sku":"X2-ND3-77MM","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/X2-Neutral-Density_badbb386-b994-4766-a61b-bb9b5bf9c170.jpg?v=1610749088"},{"product_id":"breakthrough-photography-77mm-x2-neutral-density-1-8-filter-6-stop","title":"Breakthrough Photography 77mm X2 Neutral Density 1.8 Filter (6 Stop)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eResolving critically sharp and delivering best-in-class color neutrality, the X2 ND combines the best optical engineering and a signature traction frame in a ultra-slim form factor for the discerning outdoor photographer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSharper and more color neutral\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eHigh-quality ND filters have long been defined by their ability to control color cast, and the X2 ND is no exception. With the X2 ND Breakthrough Photography didn’t want to manufacture just another ND filter. They believe that a critically sharp and color neutral performance is essential for professional real-world results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe X2 ND features critically sharp H-K9L optical glass made in Japan, and incorporates state-of-the-art and uniformly applied MRC8 to eliminate unwanted glare and ghosting which easily get’s compounded at long exposures. And the MRC8 is structurally harder than the glass itself, providing a protective scratch-resistant layer, shielding the glass from the elements of frequent fieldwork.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/BEST-UV-FILTER-OUTDOOR-PHOTOGRAPHY-X3-UV-BREAKTHROUGH-PHOTOGRAPHY1-2.jpg?v=1492465379\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"vc_separator wpb_content_element vc_el_width_70 vc_sep_border vc_sep_color_pink\"\u003eHow does poor quality MRC adversely affect image quality?\u003cspan class=\"vc_sep_holder vc_sep_holder_r\"\u003e\u003cspan class=\"vc_sep_line\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1431675815812\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003ePoorly coated ND filters commonly exhibit visible flaring, ghosting, low-contrast and an reduction of sharpness, and increase exponentially with a longer exposure. This also has the unfortunate effect of lowering the optical performance of the lens to the optical performance of the uncoated filter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"vc_separator wpb_content_element vc_el_width_70 vc_sep_border vc_sep_color_pink\"\u003eDesign \u0026amp; Craftsmanship.\u003cspan class=\"vc_sep_holder vc_sep_holder_r\"\u003e\u003cspan class=\"vc_sep_line\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1431672134006\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe moment you pick up X2 ND you’ll immediately feel the craftsmanship and quality. Each filter has precisely machined traction frames from environmentally friendly aluminum, and it’s matte black finish reflections are absorbed rather than reflected into the lens barrel.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1431674641603\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe X2 features a 3.5mm ultra-slim double-threaded traction frame to eliminate vignetting on wide-angle full-frame setups.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhy 3.5mm? In lab tests 4.3mm was the frame width at which point vignetting becomes noticeable on 16mm wide-angle setups on full-frame setups. Any less than 3.0mm and lens caps don’t have enough surface area to grab onto. At 3.7mm vignetting is entirely eliminated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"vc_separator wpb_content_element vc_el_width_70 vc_sep_border vc_sep_color_pink\"\u003eFully equipped for the great outdoors.\u003cspan class=\"vc_sep_holder vc_sep_holder_r\"\u003e\u003cspan class=\"vc_sep_line\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1457902662497\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn addition to state-of-the-art MRC8, optical engineers developed new nano coating layer technology, called \u003cb\u003e\u003ci\u003enanotec®\u003c\/i\u003e\u003c\/b\u003e, from the ground up to repel dirt, water and other elements by beading rather than absorbing and smearing. Set in completely weather-sealed X2 traction frame the X2 ND was built to withstand the harshest of environmental conditions, guaranteed to be free from craftsmanship defects for 25 years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Breakthrough_Photography_Filters_San_Francisco_X1_X2_X3_X4-4.jpg?v=1492465350\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"vc_separator wpb_content_element vc_el_width_70 vc_sep_border vc_sep_color_pink\"\u003eDouble-threaded \u0026amp; Laser Engraved.\u003cspan class=\"vc_sep_holder vc_sep_holder_r\"\u003e\u003cspan class=\"vc_sep_line\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1455520601121\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThey laser engrave lettering into the X2 ND traction frame to ensure that the lettering won’t ever fade or come off after consistent use. They also engrave each and every X2 traction frame with a unique serial number.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhen you activate your \u003cspan class=\"s2\"\u003e25 Year Ironclad Guarantee\u003c\/span\u003e online they associate your X2 serial number to you, so any future discussions on this unique filter are tracked, issues recorded and all that stuff which goes into future product design.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Breakthrough Photography","offers":[{"title":"Default","offer_id":33162085505,"sku":"X2-ND6-77MM","price":99.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/X2-Neutral-Density_38254c5f-5e42-499b-bc9d-2369dabf2e5a.jpg?v=1598655097"},{"product_id":"breakthrough-photography-77mm-x4-circular-polarizer-filter","title":"Breakthrough Photography 77mm X4 Circular Polarizer Filter","description":"\u003cp\u003eAlthough from a relatively new name in the photographic filter industry, the \u003cstrong\u003eBreakthrough Photography 77mm X4 Circular Polarizer Filter\u003c\/strong\u003e challenges the quality of competing filters due to Breakthrough's research and innovation.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/X3-CPL-Seattle-Kayaks.jpg?v=1492461411\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWorld’s most color neutral circular polarizer—guaranteed\u003c\/h2\u003e\nBreakthrough has developed a new polarization film that lies at the core of the X4 CPL filter lineup, and it is manufactured in California. Breakthrough wanted to stand out in the crowded filter market, and opted to use polarization film intended for high-quality LCD panels rather than the off-the-shelf film commonly used by other manufacturers. This film does not exhibit the yellow cast of traditional polarization films due to a gradual wavelength transmission increase starting around 600nm. The result is the world’s most color neutral performance in a circular polarizing filter.\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eExpand dynamic range in-camera\u003c\/h2\u003e\n\u003cp\u003eEvery photographer with a digital camera has at one point or another struggled with dynamic range. The popular field of HDR photography exists in large part due this, since the human eye has the ability to detect nearly 20 stops of range, but cameras top out at around 12-14 stops. Rotating the end of the circular polarizer allows the user to see the degree of correction, removing glare and simultaneously adding vibrancy, contrast, and color saturation before the exposure is made.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/X3-CPL-vs-BW-vs-Tiffen-Review.jpg?v=1492461549\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAbsolutely the sharpest circular polarizing filter\u003c\/h2\u003e\n\u003cp\u003eA camera lens is only as good as its worst element, and using a Breakthrough Photography circular polarizer helps ensure that the filter is not the weak point. The X4 Circular Polarizer features SCHOTT Supershite B270 optical glass, which is among the best optical elements used for camera filtration, and is combined with state-of-the-art, multi-resistant coatings (MRC) to reduce reflection and increase surface durability. These MRC coatings are added in eight layers to each side of the filter, resulting in a MRC16 coating, which in lab tests has been shown to be the perfect combination of flare reduction without loss of light transmission.\u003c\/p\u003e\n\u003ch2\u003eBuilt to last and guaranteed to match\u003c\/h2\u003e\n\u003cp\u003eThe Breakthrough Photography X4 Circular Polarizing filters are built for field work, and are weather-sealed to withstand extreme wind, salt water, dust, and any other abrasive condition or elements. Nano Coating Technology is also added, which helps water to bead up and roll off the filter instead of absorbing and smearing, and Breakthrough is so confident in the built quality of their filters that they back it up with a 25-year warranty.\u003c\/p\u003e","brand":"Breakthrough Photography","offers":[{"title":"Default","offer_id":33162086529,"sku":"X4-CPL-77MM","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/X4-CPL-Reviews_c671f6ca-516c-45ce-af79-315663f61c92.jpg?v=1610749091"},{"product_id":"breakthrough-photography-77mm-x4-uv-filter","title":"Breakthrough Photography 77mm X4 UV Filter","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1431591817461\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003ch2\u003eWorlds Sharpest Protection Filter. 110% Guaranteed.\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1459555479230\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cspan\u003eThe X4 UV achieves a higher optical resolution than any other protection filter, and thanks to our state-of-the-art and uniformly applied MRC16 and \u003cem\u003e\u003cstrong\u003enanotec®\u003c\/strong\u003e\u003c\/em\u003e nano coating layers, the X4 UV lives up to the demands of the professional outdoor photographer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/nd-filter-for-sunset-sunrise-best-reviews-hoya-bw-tiffen-breakthrough-x3-x2-1-x3-nd.jpg?v=1492462631\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 class=\"vc_separator wpb_content_element vc_el_width_70 vc_sep_border vc_sep_color_pink\"\u003eCritically Sharp SCHOTT B270\u003cspan class=\"vc_sep_holder vc_sep_holder_r\"\u003e\u003cspan class=\"vc_sep_line\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"wpb_content_element  vc_custom_1459796701707\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003eThe X4 features \u003cem\u003eSCHOTT Ultrawhite B270\u003c\/em\u003e optical glass made in Germany. Our state-of-the-art multi-resistant coating has 16-layers (MRC16) which increases light transmission to 99.4% and creates a protective layer that’s structurally harder than the glass.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003e\u003cspan\u003eThe forefront of Nano Coatings built into both sides.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe breakthrough \u003cem\u003e\u003cstrong\u003enanotec®\u003c\/strong\u003e\u003c\/em\u003e Nano Coating layer repels dirt, water and other elements by beading rather than absorbing, making it easier (and faster) than ever to clean.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/UV-filters-protect-from-moisture-getting-into-the-lens.-X3-UV-Filter.jpg?v=1492462646\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA breakthrough design that has traction.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIn addition to featuring the highest resolving optics for today’s highest quality lenses, Breakthrough Photography wanted to create a filter that was thinner and therefore lighter, but at the same time increase its functionality and it’s durability. That led to some really surprising design challenges and innovations. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo achieve this they took the entire filter concept and went back to the drawing board. It’s incredibly important to have filters on tight and very secure, as camera equipment unfortunately gets banged around quite a bit, and a filter falling off is not a good situation to be in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEven despite the early tooling challenges during the prototype phase, and even though it was quite a bit more expensive to manufacture, the feedback that we got from photographers was overwhelming – \u003cem\u003etraction frames are better than standard flat black frames\u003c\/em\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFull traction texture around the entire circumference of the X4 makes it easier than ever to get off and on securely. Not only did we want to improve the design to make it easier and simply more practical, but we also wanted to take the materials to the next level. The X4 is machined from brass, which is stronger than aluminum, binds and jams less on lenses and with other filters (or step-up rings) and it just provides a more reliably solid feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eLess becomes more.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe X4 UV features an ultra-slim double-threaded 3.2mm Traction Frame which eliminates vignetting and light falloff on full-frame wide-angle setups while still working with all your lens caps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe X4 UV’s double-threaded traction frame will accept all of your filters and existing lens caps.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Breakthrough Photography","offers":[{"title":"Default","offer_id":33162086913,"sku":"X4-UV-77MM","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/X3-UV-Filter.jpg?v=1610749093"},{"product_id":"sony-fe-100-400mm-gm-oss-lens","title":"Sony FE 100-400mm f4.5-5.6 GM OSS Lens","description":"\u003ch4\u003eSharp super-telephoto zoom, tenacious\u003c\/h4\u003e\n\u003cp\u003eAF The first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/45336b113227e772d67ca20f7ec54997_large.jpeg?v=1492710549\" style=\"float: right; margin-left: 40px; margin-bottom: 20px;\"\u003e\n\u003ch4\u003eG Master super-telephoto zoom\u003c\/h4\u003e\n\u003cp\u003eA 100 mm to 400 mm zoom range is ideal for sports, wildlife and similar subjects, with image quality and AF performance that support professional working needs.\u003c\/p\u003e\n\u003ch4\u003eFast, tenacious autofocus\u003c\/h4\u003e\n\u003cp\u003eFloating focus with double linear motor and DDSSM (Direct Drive SSM) drive systems achieves quick response, high accuracy and tenacious tracking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/679609f8fef1aac24f35cb86af2296d4_large.jpeg?v=1492710573\" style=\"float: right; margin-left: 40px; margin-bottom: 20px;\"\u003e\n\u003ch4\u003eHigh resolution and fast AF at any focal length\u003c\/h4\u003e\n\u003cp\u003ePrecision G Master optics ensure consistently high corner-to-corner resolution at any focusing distance throughout the lens’ zoom range.\u003c\/p\u003e\n\u003ch4\u003eCompact, lightweight and mobile\u003c\/h4\u003e\n\u003cp\u003eInnovative modular exterior construction and magnesium components reduce weight and size for improved portability and mobility. \u003c\/p\u003e\n\u003ch4\u003eOutstanding shooting versatility\u003c\/h4\u003e\n\u003cp\u003eA floating focus mechanism achieves a minimum focus distance of just 3.22 ft. (0.98 meters) so you can track and shoot subjects at any distance with one lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-04-20_at_11.47.46_AM.png?v=1492710492\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e\u003cspan\u003e1. Focusing ring \/ 2. Zooming ring \/ 3. Focus mode switch \/ 4. Focus-range limiter \/ 5. Focus hold button \/ 6. Zoom smoothness adjuster \/ 7. Shake compensation switch \/ 8. Shake compensation mode switch \/ 9. Mounting index\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33277066625,"sku":"SEL100400GM","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-100-400mm-f4.5-5.6-GM-OSS-Lens-1.jpg?v=1634917632"},{"product_id":"fujifilm-gf-110mm-f2-r-lm-wr-lens","title":"Fujifilm GF 110mm f2 R LM WR Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 77mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/2 \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eN\/A \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e G \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eMid-telephoto lens for portraits\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh Image quality\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eThis medium telephoto lens with a focal length equivalent to 87mm in the 35mm format offers fantastic bokeh thanks to its large F2 aperture, making it the perfect portrait lens. Using four ED lens elements, this high image quality lens limits chromatic aberrations by arranging the elements in a well-balanced manner before and after the aperture. By adopting an inner focusing AF system for the optimal configuration, aberration fluctuations due to changes in shooting distance are suppressed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eBeautiful bokeh\u003c\/h3\u003e\n\u003cp\u003eBy adopting a construction including 14 elements in 9 groups, including 4 ED lens elements, spherical aberrations and chromatic aberrations are suppressed. Nine rounded aperture blades create a beautiful bokeh at both the front and back which enables the rich expression of out of focus areas unique to medium format lenses.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast and quiet AF\u003c\/h3\u003e\n\u003cp\u003eA linear motor drives the autofocus, allowing for fast and quiet shooting using the AF.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eDust and weather resistant, capable of operating in environments as cold as -10°C\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eThe lens has been sealed in nine areas, allowing you to shoot with stability even in dusty environments and in light rain outdoors.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh operability\u003c\/h3\u003e\n\u003cp\u003eThe aperture ring has a C position (command dial mode) that allows the lens aperture value to be changed via the command dial on the camera body to suit the photographer’s preference. A locking mechanism has been added to the A (Auto) and C positions to prevent unintended movements of the aperture dial.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":33438665665,"sku":"600018568","price":2699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/01_c9b6730d-36bb-47f6-850c-1fe669e7c3f7.jpg?v=1610749902"},{"product_id":"breakthrough-photography-77mm-x4-neutral-density-0-9-filter-3-stop","title":"Breakthrough Photography 77mm X4 Neutral Density 0.9 Filter (3 Stop)","description":"\u003ch4\u003eWorlds Sharpest ND Filter. 100% Guaranteed.\u003c\/h4\u003e\n\u003cp\u003eThe X4 ND features SCHOTT Superwhite B270® optical glass, which is an ultra clear crown glass. It is produced by melting high purity raw materials and then made using the continuous draw process. The result is excellent transmission in the ultraviolet, visible, and infrared spectrums, and a high surface quality that accepts the state-of-the-art MRC and nanotec® coatings exceptionally well.\u003c\/p\u003e\n\u003ch6\u003e\u003cem\u003e\u003cstrong\u003eLee Big Stopper vs. X4 ND\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cem\u003e\u003cstrong\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/performance-gallery_1024x1024.jpg?v=1497309231\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h6\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eMRC16\u003c\/h4\u003e\n\u003cp\u003eOur state-of-the-art multi-resistant coating (MRC) is an optical coating applied to both surfaces of the glass disk to reduce reflection and to increase surface durability. Our proprietary MRC coating is structurally harder than the glass itself and the reduced reflections improve the efficiency since less light is lost. The reduction of reflections also improves the contrast of the image by elimination of stray light. The real world result? Better contrast and color.\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-06-12_at_5.21.08_PM.png?v=1497309717\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"border-title\"\u003e\u003cspan\u003eHow does poor quality MRC affect image quality?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eLow light transmission and green flaring are common problems with uncoated glass. As MRC coatings are added to each side of the optical disk light transmission steadily increases with flaring steadily decreasing. In our lab tests light transmission apexes at about 16-layers of MRC, and slowly decreasing in transmission at 18 and above. 8-layers of MRC are applied evenly to both sides of each optical disk resulting in MRC16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003e\u003cspan\u003eColor Neutrality\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch4\u003eWorlds Most Color Neutral ND Filter. 100% Guaranteed.\u003c\/h4\u003e\n\u003cp\u003eMost of the neutral density filters on the market exhibit a strong blue or magenta cast. The higher the ND factor the more pronounced the color cast. To achieve the most color neutral ND performance we had to develop an alternative manufacturing method to the conventional oven process.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/color-neutrality_1024x1024.jpg?v=1497310104\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch4 class=\"border-title\"\u003e\u003cspan\u003eTransmission Curve\u003c\/span\u003e\u003c\/h4\u003e\nSpectrometers are optical instruments that can detect spectral lines and measure their wavelength or intensity. Spectrometers can also be used to test the efficiency of an optical filter in order to determine whether a filter has properly blocked or transmitted specific wavelengths.\u003cbr\u003e A perfectly flat transmission curve would yield a perfectly color neutral result. And while there is no such thing as a perfectly neutral ND filter (contrary to a filter manufacturers claim) the X4 ND is the most color neutral and has the flattest transmission curve of any ND filter, guaranteed. Neutral density filters manufactured using the traditional method also have strong transmission in the infrared wavelength starting at 700nm, whereas the X4 ND maintains a very well controlled and flat transmission all the way throughout the visible spectrum and into IR. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/chart-3_large.jpg?v=1497310291\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eOur state-of-the-art multi-resistant coating (MRC) is an optical coating applied to both surfaces of the glass disk to reduce reflection and to increase surface durability. Our proprietary MRC coating is structurally harder than the glass itself and the reduced reflections improve the efficiency since less light is lost. The reduction of reflections also improves the contrast of the image by elimination of stray light. The real world result? Better contrast and color.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003ci\u003e*Register your X4 ND serial number online in minutes to activate your 25 Year Ironclad Guarantee.\u003c\/i\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Breakthrough Photography","offers":[{"title":"Default","offer_id":34668111553,"sku":"X4-ND3-77MM","price":159.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SS-_2017-05-11_at_2.44.38_AM_850x_58fd5362-f5cd-4a08-b16c-ab03e14e19af.jpg?v=1610749091"},{"product_id":"breakthrough-photography-77mm-x4-neutral-density-1-8-filter-6-stop","title":"Breakthrough Photography 77mm X4 Neutral Density 1.8 Filter (6 Stop)","description":"\u003ch4\u003eWorlds Sharpest ND Filter. 100% Guaranteed.\u003c\/h4\u003e\n\u003cp\u003eThe X4 ND features SCHOTT Superwhite B270® optical glass, which is an ultra clear crown glass. It is produced by melting high purity raw materials and then made using the continuous draw process. The result is excellent transmission in the ultraviolet, visible, and infrared spectrums, and a high surface quality that accepts the state-of-the-art MRC and nanotec® coatings exceptionally well.\u003c\/p\u003e\n\u003ch6\u003e\u003cem\u003e\u003cstrong\u003eLee Big Stopper vs. X4 ND\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cem\u003e\u003cstrong\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/performance-gallery_1024x1024.jpg?v=1497309231\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h6\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eMRC16\u003c\/h4\u003e\n\u003cp\u003eOur state-of-the-art multi-resistant coating (MRC) is an optical coating applied to both surfaces of the glass disk to reduce reflection and to increase surface durability. Our proprietary MRC coating is structurally harder than the glass itself and the reduced reflections improve the efficiency since less light is lost. The reduction of reflections also improves the contrast of the image by elimination of stray light. The real world result? Better contrast and color.\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-06-12_at_5.21.08_PM.png?v=1497309717\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"border-title\"\u003e\u003cspan\u003eHow does poor quality MRC affect image quality?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eLow light transmission and green flaring are common problems with uncoated glass. As MRC coatings are added to each side of the optical disk light transmission steadily increases with flaring steadily decreasing. In our lab tests light transmission apexes at about 16-layers of MRC, and slowly decreasing in transmission at 18 and above. 8-layers of MRC are applied evenly to both sides of each optical disk resulting in MRC16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003e\u003cspan\u003eColor Neutrality\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch4\u003eWorlds Most Color Neutral ND Filter. 100% Guaranteed.\u003c\/h4\u003e\n\u003cp\u003eMost of the neutral density filters on the market exhibit a strong blue or magenta cast. The higher the ND factor the more pronounced the color cast. To achieve the most color neutral ND performance we had to develop an alternative manufacturing method to the conventional oven process.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/color-neutrality_1024x1024.jpg?v=1497310104\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch4 class=\"border-title\"\u003e\u003cspan\u003eTransmission Curve\u003c\/span\u003e\u003c\/h4\u003e\nSpectrometers are optical instruments that can detect spectral lines and measure their wavelength or intensity. Spectrometers can also be used to test the efficiency of an optical filter in order to determine whether a filter has properly blocked or transmitted specific wavelengths.\u003cbr\u003e A perfectly flat transmission curve would yield a perfectly color neutral result. And while there is no such thing as a perfectly neutral ND filter (contrary to a filter manufacturers claim) the X4 ND is the most color neutral and has the flattest transmission curve of any ND filter, guaranteed. Neutral density filters manufactured using the traditional method also have strong transmission in the infrared wavelength starting at 700nm, whereas the X4 ND maintains a very well controlled and flat transmission all the way throughout the visible spectrum and into IR. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/chart-3_large.jpg?v=1497310291\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eOur state-of-the-art multi-resistant coating (MRC) is an optical coating applied to both surfaces of the glass disk to reduce reflection and to increase surface durability. Our proprietary MRC coating is structurally harder than the glass itself and the reduced reflections improve the efficiency since less light is lost. The reduction of reflections also improves the contrast of the image by elimination of stray light. The real world result? Better contrast and color.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003ci\u003e*Register your X4 ND serial number online in minutes to activate your 25 Year Ironclad Guarantee.\u003c\/i\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Breakthrough Photography","offers":[{"title":"Default","offer_id":34668250369,"sku":"X4-ND6-77MM","price":169.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SS-_2017-05-11_at_2.44.38_AM_850x_36ac1602-04b5-4b37-a52b-09360724d2e1.jpg?v=1610749091"},{"product_id":"breakthrough-photography-77mm-x4-neutral-density-4-5-filter-15-stop","title":"Breakthrough Photography 77mm X4 Neutral Density 4.5 Filter (15 Stop)","description":"\u003ch4\u003eWorlds Sharpest ND Filter. 100% Guaranteed.\u003c\/h4\u003e\n\u003cp\u003eThe X4 ND features SCHOTT Superwhite B270® optical glass, which is an ultra clear crown glass. It is produced by melting high purity raw materials and then made using the continuous draw process. The result is excellent transmission in the ultraviolet, visible, and infrared spectrums, and a high surface quality that accepts the state-of-the-art MRC and nanotec® coatings exceptionally well.\u003c\/p\u003e\n\u003ch6\u003e\u003cem\u003e\u003cstrong\u003eLee Big Stopper vs. X4 ND\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cem\u003e\u003cstrong\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/performance-gallery_1024x1024.jpg?v=1497309231\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h6\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eMRC16\u003c\/h4\u003e\n\u003cp\u003eOur state-of-the-art multi-resistant coating (MRC) is an optical coating applied to both surfaces of the glass disk to reduce reflection and to increase surface durability. Our proprietary MRC coating is structurally harder than the glass itself and the reduced reflections improve the efficiency since less light is lost. The reduction of reflections also improves the contrast of the image by elimination of stray light. The real world result? Better contrast and color.\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-06-12_at_5.21.08_PM.png?v=1497309717\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"border-title\"\u003e\u003cspan\u003eHow does poor quality MRC affect image quality?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eLow light transmission and green flaring are common problems with uncoated glass. As MRC coatings are added to each side of the optical disk light transmission steadily increases with flaring steadily decreasing. In our lab tests light transmission apexes at about 16-layers of MRC, and slowly decreasing in transmission at 18 and above. 8-layers of MRC are applied evenly to both sides of each optical disk resulting in MRC16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003e\u003cspan\u003eColor Neutrality\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch4\u003eWorlds Most Color Neutral ND Filter. 100% Guaranteed.\u003c\/h4\u003e\n\u003cp\u003eMost of the neutral density filters on the market exhibit a strong blue or magenta cast. The higher the ND factor the more pronounced the color cast. To achieve the most color neutral ND performance we had to develop an alternative manufacturing method to the conventional oven process.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/color-neutrality_1024x1024.jpg?v=1497310104\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch4 class=\"border-title\"\u003e\u003cspan\u003eTransmission Curve\u003c\/span\u003e\u003c\/h4\u003e\nSpectrometers are optical instruments that can detect spectral lines and measure their wavelength or intensity. Spectrometers can also be used to test the efficiency of an optical filter in order to determine whether a filter has properly blocked or transmitted specific wavelengths.\u003cbr\u003e A perfectly flat transmission curve would yield a perfectly color neutral result. And while there is no such thing as a perfectly neutral ND filter (contrary to a filter manufacturers claim) the X4 ND is the most color neutral and has the flattest transmission curve of any ND filter, guaranteed. Neutral density filters manufactured using the traditional method also have strong transmission in the infrared wavelength starting at 700nm, whereas the X4 ND maintains a very well controlled and flat transmission all the way throughout the visible spectrum and into IR. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/chart-3_large.jpg?v=1497310291\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eOur state-of-the-art multi-resistant coating (MRC) is an optical coating applied to both surfaces of the glass disk to reduce reflection and to increase surface durability. Our proprietary MRC coating is structurally harder than the glass itself and the reduced reflections improve the efficiency since less light is lost. The reduction of reflections also improves the contrast of the image by elimination of stray light. The real world result? Better contrast and color.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003ci\u003e*Register your X4 ND serial number online in minutes to activate your 25 Year Ironclad Guarantee.\u003c\/i\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Breakthrough Photography","offers":[{"title":"Default","offer_id":34668437761,"sku":"X4-ND15-77MM","price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SS-_2017-05-11_at_2.44.38_AM_850x_b032e430-a8c9-4356-997d-155b89249c75.jpg?v=1610749092"},{"product_id":"canon-eos-6d-mark-ii-ef-24-105mm-l-is-usm-digital-camera-kit","title":"Canon EOS 6D Mark II EF 24-105mm L IS II USM Digital Camera Kit","description":"\u003ch3\u003e\u003cspan\u003eFOR SUPERB PERFORMANCE ON THE GO\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eCanon EOS 6D\u003c\/strong\u003e \u003cstrong\u003eMark II\u003c\/strong\u003e camera puts full-frame performance into a compact, fully featured DSLR. Its 26.2 Megapixel CMOS sensor and DIGIC 7 Image Processor help deliver amazing results even at expanded ISO settings, making it great for challenging low-light situations as well as landscape, portrait and event photography. The EOS 6D Mark II has an impressive optical viewfinder with 45 all cross-type AF points*, Dual Pixel CMOS AF and a Vari-angle Touch Screen LCD for Live View operation which helps create unique angles. The EOS 6D Mark II offers creative content makers a camera that’s as fun as it is powerful.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-06-29_at_10.16.36_AM_medium.png?v=1498753047\" style=\"float: left; margin-right: 25px;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e26.2 Megapixel Full-frame CMOS Sensor\u003c\/strong\u003e  \n\u003cp\u003eThe EOS 6D Mark II features a 26.2 effective Megapixel, full-frame CMOS sensor (approx. 35.9mm x 24.0mm) designed to create high-resolution and detailed images as well as take full advantage of Canon’s incredible collection of EF lenses. The EOS 6D Mark II’s sensor delivers an impressive combination of light sensitivity and detail, ideal for high-resolution shooting, and gives the user additional room to crop photos without compromising image quality.\u003c\/p\u003e\n\u003ch4\u003eDIGIC 7 Image Processor, ISO 100–40000\u003c\/h4\u003e\n\u003cp\u003eThe DIGIC 7 Image Processor accelerates and facilitates all aspects of the EOS 6D Mark II camera’s operation, enhancing image capture with improved resolution, detail and noise reduction. It increases subject tracking speed and accuracy in Live View AF, helping to maintain focus on the subject, and enables a broad range of ISO settings, from 100–40000 (expandable to L: 50 and H2: 102400), for detailed results, even in low light. The DIGIC 7 Image Processor helps the EOS 6D Mark II capture sharp, striking and lifelike photos and videos with incredible speed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4 style=\"text-align: right;\"\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-06-29_at_9.31.44_AM_large.png?v=1498750890\" style=\"float: left; margin-right: 20px; margin-bottom: 10px;\" width=\"400\" height=\"285\"\u003e\u003c\/p\u003e\n\u003ch4\u003e45-point All Cross-type AF System*\u003c\/h4\u003e\n\u003cp\u003eThe EOS 6D Mark II camera has a 45-point all cross-type AF system*. It has low luminance performance to EV -3 which makes it excellent in dim light, and it’s compatible with an array of EF lenses (with max apertures of f\/8 or smaller, and some lenses with extenders attached may operate at a maximum of 27 points). The EOS 6D Mark II features 5 types of AF area selection modes useful for a number of different AF situations such as fastpaced, still or event environments.\u003c\/p\u003e\n\u003ch4\u003eHigh-speed Continuous Shooting at up to 6.5 fps**\u003c\/h4\u003e\n\u003cp\u003eThe EOS 6D Mark II’s remarkable shutter and image processing system helps ensure virtually instantaneous response and performance at up to 6.5 fps**.\u003c\/p\u003e\n\u003cdiv style=\"float: left; width: 50%;\"\u003e\n\u003ch4\u003eDual Pixel CMOS AF with Touch Screen LCD\u003c\/h4\u003e\n\u003cp\u003eThe EOS 6D Mark II camera features a 3.0-inch Vari-angle Touch Screen LCD that is ideal for composing and reviewing your photos and videos. With Dual Pixel CMOS AF, simply tap where the subject is located on the screen during Live View while taking videos or photos, and it will help to quickly focus and track the subject throughout the frame.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right; width: 45%;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-06-29_at_9.32.34_AM_large.png?v=1498750870\" style=\"margin-left: 20px; margin-bottom: 10px;\" width=\"230\" height=\"157\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"clear: both;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eOutstanding Video\u003c\/h4\u003e\n\u003cp\u003eThe EOS 6D Mark II camera makes it easy to capture and share high-quality videos quickly, easily and with virtually no compromise. In bright daylight or at dusk, whatever the speed of the action, the EOS 6D Mark II can help make sharp, beautifully exposed 60p and 4K Time-lapse videos. The camera’s Dual Pixel CMOS AF system focuses fast, and Movie Servo AF tracking helps maintain focus even when the action gets going. The Vari-angle Touch Screen LCD also makes it easy to compose from almost any vantage point. The ability to record as both MOV and MP4 files makes sharing fast and easy.\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-06-29_at_9.32.50_AM_medium.png?v=1498750858\" style=\"float: right;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eWireless Connectivity\u003c\/h4\u003e\n\u003cp\u003eThe EOS 6D Mark II is equipped with numerous wireless capabilities for any number of shooting and sharing setups. Using Canon’s free Camera Connect App, the EOS 6D Mark II can connect to compatible mobile devices. The camera has built-in Wi-Fi®***, NFC^, Bluetooth®^^ and GPS ^^^ capability, enabling wireless remote shooting, image transfer and sharing, geotagging and network connectivity.\u003c\/p\u003e\n\u003ch4\u003eCompact \u0026amp; Rugged Design, Dust- \u0026amp; Water-resistant\u003c\/h4\u003e\n\u003cp\u003eThe EOS 6D Mark II is built for uninterrupted performance, even when conditions get messy. The battery compartment cover, card slot cover, lens mount, terminal covers and buttons are weather-sealed to help keep water and dust out. The EOS 6D Mark II’s high precision aluminum alloy and polycarbonate resin construction makes the camera lightweight, durable and capable of shooting a variety of excursions from vacations to photo shoots to a fun day on a hike.\u003c\/p\u003e\n\u003cp style=\"float: left;\"\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-06-29_at_4.08.41_PM_compact.png?v=1498774156\" style=\"float: left; margin-right: 10px;\" width=\"120\" height=\"170\"\u003eFor incredible versatility, the\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.pictureline.com\/products\/canon-ef-24-105mm-f-4l-is-ii-usm-stm-lens\" title=\"Canon EF 24-105mm f\/4L IS II USM lens\"\u003eCanon EF 24-105mm f\/4L IS II USM\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e has been redesigned to deliver superb L-series optical performance that pairs smoothly with the high-resolution, full-frame sensors of SLR cameras. Featuring a zoom range of 24-105mm and a constant f\/4 aperture, the EF 24-105mm f\/4L IS II USM is ideal for landscapes, portraits, sports and more, offering effective all-day performance for advanced photography and videography. It helps reduce ghosting and flare, and has improved peripheral brightness as well as a 10-blade circular aperture that helps deliver sharp, evenly illuminated images with gorgeous background blur. It even has an improved IS system for better handheld performance, especially in challenging light. From wide-angle to mid-telephoto and everywhere in-between, the EF 24-105mm f\/4L IS II USM is a durable, compact performer you can count on for excellent performance and gorgeous results in more places, more often.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen-Shot-2017-06-29-at-9.33.31-AM_1024x1024.jpg?v=1498757153\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e \u003ca href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/support\/details\/cameras\/dslr\/eos-6d-mark-ii?subtab=downloads-firmware\" class=\"btn\" target=\"_blank\"\u003eFIRMWARE UPDATE 1.04\u003c\/a\u003e\u003c\/p\u003e\n\u003ch4 style=\"text-align: left;\"\u003e\u003c\/h4\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default","offer_id":36072740545,"sku":"1897C009","price":2499.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_6D_MARKII_EF24-105_IS_II_USM_FRONT_CL.jpg?v=1610749251"},{"product_id":"breakthrough-photography-77mm-x4-neutral-density-3-0-filter-10-stop","title":"Breakthrough Photography 77mm X4 Neutral Density 3.0 Filter (10 Stop)","description":"\u003ch4\u003eWorlds Sharpest ND Filter. 100% Guaranteed.\u003c\/h4\u003e\n\u003cp\u003eThe X4 ND features SCHOTT Superwhite B270® optical glass, which is an ultra clear crown glass. It is produced by melting high purity raw materials and then made using the continuous draw process. The result is excellent transmission in the ultraviolet, visible, and infrared spectrums, and a high surface quality that accepts the state-of-the-art MRC and nanotec® coatings exceptionally well.\u003c\/p\u003e\n\u003ch6\u003e\u003cem\u003e\u003cstrong\u003eLee Big Stopper vs. X4 ND\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cem\u003e\u003cstrong\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/performance-gallery_1024x1024.jpg?v=1497309231\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h6\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eMRC16\u003c\/h4\u003e\n\u003cp\u003eOur state-of-the-art multi-resistant coating (MRC) is an optical coating applied to both surfaces of the glass disk to reduce reflection and to increase surface durability. Our proprietary MRC coating is structurally harder than the glass itself and the reduced reflections improve the efficiency since less light is lost. The reduction of reflections also improves the contrast of the image by elimination of stray light. The real world result? Better contrast and color.\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-06-12_at_5.21.08_PM.png?v=1497309717\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"border-title\"\u003e\u003cspan\u003eHow does poor quality MRC affect image quality?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eLow light transmission and green flaring are common problems with uncoated glass. As MRC coatings are added to each side of the optical disk light transmission steadily increases with flaring steadily decreasing. In our lab tests light transmission apexes at about 16-layers of MRC, and slowly decreasing in transmission at 18 and above. 8-layers of MRC are applied evenly to both sides of each optical disk resulting in MRC16.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4\u003e\u003cspan\u003eColor Neutrality\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch4\u003eWorlds Most Color Neutral ND Filter. 100% Guaranteed.\u003c\/h4\u003e\n\u003cp\u003eMost of the neutral density filters on the market exhibit a strong blue or magenta cast. The higher the ND factor the more pronounced the color cast. To achieve the most color neutral ND performance we had to develop an alternative manufacturing method to the conventional oven process.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/color-neutrality_1024x1024.jpg?v=1497310104\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch4 class=\"border-title\"\u003e\u003cspan\u003eTransmission Curve\u003c\/span\u003e\u003c\/h4\u003e\nSpectrometers are optical instruments that can detect spectral lines and measure their wavelength or intensity. Spectrometers can also be used to test the efficiency of an optical filter in order to determine whether a filter has properly blocked or transmitted specific wavelengths.\u003cbr\u003e A perfectly flat transmission curve would yield a perfectly color neutral result. And while there is no such thing as a perfectly neutral ND filter (contrary to a filter manufacturers claim) the X4 ND is the most color neutral and has the flattest transmission curve of any ND filter, guaranteed. Neutral density filters manufactured using the traditional method also have strong transmission in the infrared wavelength starting at 700nm, whereas the X4 ND maintains a very well controlled and flat transmission all the way throughout the visible spectrum and into IR. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/chart-3_large.jpg?v=1497310291\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eOur state-of-the-art multi-resistant coating (MRC) is an optical coating applied to both surfaces of the glass disk to reduce reflection and to increase surface durability. Our proprietary MRC coating is structurally harder than the glass itself and the reduced reflections improve the efficiency since less light is lost. The reduction of reflections also improves the contrast of the image by elimination of stray light. The real world result? Better contrast and color.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003ci\u003e*Register your X4 ND serial number online in minutes to activate your 25 Year Ironclad Guarantee.\u003c\/i\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Breakthrough Photography","offers":[{"title":"Default Title","offer_id":37404061633,"sku":"X4-ND10-77MM","price":179.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SS-_2017-05-11_at_2.44.38_AM_850x_1024x1024_7e522b96-c465-4f5a-80ff-1d4afbc14a5b.jpg?v=1508433574"},{"product_id":"canon-ef-85mm-f1-4l-is-usm-lens","title":"Canon EF 85mm f1.4L IS USM Lens","description":"\u003cp\u003eDesigned to be used in a wide range of situations, the \u003cstrong\u003eCanon EF 85mm f\/1.4L IS USM\u003c\/strong\u003e combines advanced optics along with solid build quality to deliver sharp, beautiful portrait style photos. A fast f1.4 aperture allows for shallow depth of field, making the subject stand out against soft backgrounds, while speeding up shutter speed in difficult, low-light conditions. The circular, 9-blade aperture adds to the overall quality, and level of control over background blur.\u003c\/p\u003e\n\u003cp\u003eAs a first in an L-Series lens, it includes IS technology, delivering up to 4 stops of stabilization to improve handheld shooting, allowing the photographer more creative control over ISO. and reducing the need for a tripod or additional lighting sources. Adding to the quality, this EF 85mm f\/1.4 uses a glass-molded aspherical lens and Air Sphere Coating (ASC) that reduce lens flare and ghosting while shooting in less than ideal lighting conditions.\u003c\/p\u003e\n\u003cp\u003eA minimum focusing distance of only 33.5 inches (85cm) makes the EF 85mm f\/1.4 a perfect choice for headshots, and close-up detail work. Combined with a fast, quiet AF system that utilizes a USM (Ultrasonic Motor), high-speed CPU and advanced auto-focus algorithms, it will give you the confidence to capture every intimate shot. A full-time manual focus override provides even more control over your composition.\u003c\/p\u003e\n\u003cp\u003eBeing part of the L-Series lineup, the EF 85mm f\/1.4 has all of the benefits of a professional lens. It is dust and weather-sealed at the switch, rings and mount, providing protection while exposed to the elements. Canon’s L-Series lenses also use a fluorine coating on lens elements to reduce smudging and fingerprints, allowing a simple wipe with a dry cloth to ensure your images are always clear.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":37536404609,"sku":"2271C002","price":1599.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_EF85_14L_IS_USM_SIDE_CL.jpg?v=1573675234"},{"product_id":"sony-fe-24-105mm-f4-g-oss-lens","title":"Sony FE 24-105MM f4 G OSS Lens","description":"\u003ch4\u003eA compact, lightweight, and comprehensive zoom\u003c\/h4\u003e\n\u003cp\u003eFrom 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e\n\u003ch4\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/h4\u003e\n\u003cp\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration shape add expressive potential with beautiful, smooth background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/bf6672f7884d2863cd0c538f82ff705f.jpeg?v=1508970272\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/88c985587e2526c51a49613e3217a730_large.jpeg?v=1508970308\" style=\"float: right; margin-bottom: 15px; margin-left: 20px;\" width=\"399\" height=\"243\"\u003e\n\u003ch4\u003eA one-lens solution for mobile, versatile shooting\u003c\/h4\u003e\n\u003cp\u003eExcellent optical performance and a high zoom ratio are packed into a compact, lightweight design weighing only 23.4 oz (663 g). The design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 1.25 ft (0.38 m) and built-in optical image stabilization further enhance all-around versatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/h4\u003e\n\u003cp\u003eA bright, constant F4 maximum aperture throughout the zoom range keeps the brightness even when focal length is changed. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003c\/p\u003e\n\u003ch4\u003eProfessional reliability and operability\u003c\/h4\u003e\n\u003cp\u003eA fluorine coating on the front element prevents contaminants such as oils, grime, and water from sticking to the front of the lens, and makes them easier to remove if they do become attached to the lens surface. A dust and moisture resistant design and customizable focus hold button further contribute to professional operability and reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4K_A7RII_ExpOct2019_DSC03087.jpg?v=1508971280\" alt=\"\"\u003e \u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4K_A7RII_ExpOct2019_DSC02696.jpg?v=1508971296\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4K_A7RII_DSC1450.jpg?v=1508971315\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":38716851713,"sku":"SEL24105G\/2","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL24105G_A.jpg?v=1568954882"},{"product_id":"nikon-d850-filmmaker-s-kit","title":"Nikon D850 Filmmaker’s Kit","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eFX\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFormat\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e45.7\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eMegapixels\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e4K\u003c\/span\u003e \u003cbr\u003e\u003cspan class=\"small\"\u003e30\/25\/24p\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e64-25,600\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eISO\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e52\/67\/77mm\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"small\"\u003eKit Lens Filters\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e \u003ca href=\"https:\/\/downloadcenter.nikonimglib.com\/en\/download\/fw\/283.html\" class=\"btn\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFIRMWARE UPDATE 1.02\u003c\/a\u003e\u003c\/p\u003e\n\u003ch4 style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/13538_D850_FilmMakersKit_Group-wide.jpg?v=1533226231\" style=\"margin-bottom: 20px; float: none;\"\u003e\u003c\/h4\u003e\n\u003ch4\u003eCreate content that gets you noticed\u003c\/h4\u003e\n\u003cp\u003eBehold the ultimate DSLR video outfit: a full-frame 4K UHD D850, a trio of superb NIKKOR f\/1.8 prime lenses, an Atomos Ninja Flame external recording monitor, hotshoe and wireless mics and enough battery power for up to 70 minutes of video recording.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/kit-d850_large.jpg?v=1522252784\" style=\"float: left;\"\u003e\u003cbr\u003e\n\u003ch4\u003eThe Ultimate DSLR for Filmmaking\u003c\/h4\u003e\n\u003cp\u003eThe \u003cspan style=\"color: #cc0000;\"\u003e\u003ca href=\"https:\/\/yki6lsgni78r70l8-7501017.shopifypreview.com\/products\/nikon-d850-digital-camera-body\" target=\"_blank\" style=\"color: #cc0000;\" rel=\"noopener noreferrer\"\u003eD850\u003c\/a\u003e\u003c\/span\u003e lets you film 4K UHD videos in full frame; even in dark scenes, you can rely on the D850 for consistently sharp video with low noise. 4K UHD videos can be recorded in MP4 format or the conventional MOV option in-camera for added flexibility. Produce stunning full-frame footage as you want it in manual mode, controlling aperture, ISO, and focus. Create dramatic Full HD slow-motion movies at 4x(shoot at 120p, playback at 30\/25p) or 5x (shoot at 120p, playback at 24p)--great for creating drama that helps your content stand out from the ordinary. When you want to record from high or low angles, D850's tilting touch LCD monitor gives you the flexibility you need. Its extensive touch functionality brings a new level of convenience to your next production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/kit-lenses_large.jpg?v=1522252787\" style=\"float: right;\"\u003e\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eA Trio of Superb NIKKOR Prime Lenses\u003c\/h4\u003e\n\u003cp\u003eCreate content that extends your vision. The NIKKOR f\/1.8 family of \u003cspan style=\"color: #cc0000;\"\u003e\u003ca href=\"https:\/\/yki6lsgni78r70l8-7501017.shopifypreview.com\/products\/nikon-af-s-20mm-f-1-8g-ed-lens\" target=\"_blank\" style=\"color: #cc0000;\" rel=\"noopener noreferrer\"\u003e20mm\u003c\/a\u003e\u003c\/span\u003e, \u003cspan style=\"color: #cc0000;\"\u003e\u003ca href=\"https:\/\/yki6lsgni78r70l8-7501017.shopifypreview.com\/products\/nikon-35mm-f-1-8g-ed-af-s-nikkor-lens\" target=\"_blank\" style=\"color: #cc0000;\" rel=\"noopener noreferrer\"\u003e35mm\u003c\/a\u003e\u003c\/span\u003e and \u003cspan style=\"color: #cc0000;\"\u003e\u003ca href=\"https:\/\/yki6lsgni78r70l8-7501017.shopifypreview.com\/products\/nikon-85mm-f-1-8g-af-nikkor-lens\" target=\"_blank\" style=\"color: #cc0000;\" rel=\"noopener noreferrer\"\u003e85mm\u003c\/a\u003e\u003c\/span\u003e FX-format prime lenses offer outstanding optical characteristics, speed, versatility and image quality. Fast f\/1.8 maximum apertures enables great depth of field control, low-light capabilities and consistent exposure control for a true cinematic feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/kit-atomos_large.jpg?v=1522252795\" style=\"float: left;\"\u003e\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eAn External Recording Monitor\u003c\/h4\u003e\n\u003cp\u003eCreate content like a pro. The Atomos Ninja Flame recording monitor is ideal for D850's 4K UHD full-frame video output via HDMI. Whether creating content for a blog, creative project or corporate production, your recordings are instantly upgraded to the defacto standard for Hollywood (ProRes and DNxHR). To make things easier, there is also a coiled HDMI cable, additional battery and Atomos Powered Docking Station.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/kit-mics_large.jpg?v=1522252798\" style=\"float: right;\"\u003e\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eWired and Wireless Mics\u003c\/h4\u003e\n\u003cp\u003eCreate content with superior quality sound. The \u003cspan style=\"color: #cc0000;\"\u003e\u003ca href=\"https:\/\/yki6lsgni78r70l8-7501017.shopifypreview.com\/products\/nikon-me-w1-wireless-microphone\" target=\"_blank\" style=\"color: #cc0000;\" rel=\"noopener noreferrer\"\u003eME-W1 Wireless Microphone\u003c\/a\u003e\u003c\/span\u003e is a compact wireless Bluetooth microphone system that allows you to capture clear audio from subjects up to 164 feet away, and the \u003cspan style=\"color: #cc0000;\"\u003e\u003ca href=\"https:\/\/yki6lsgni78r70l8-7501017.shopifypreview.com\/products\/nikon-me-1-microphone\" target=\"_blank\" style=\"color: #cc0000;\" rel=\"noopener noreferrer\"\u003eME-1 Stereo Microphone\u003c\/a\u003e\u003c\/span\u003e connects to the camera's hot shoe for on-the-go audio recording convenience. Use them together for a wired and wireless stereo microphone solution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/kit-foam_large.jpg?v=1522252799\" style=\"float: left;\"\u003e\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eCustom High-Impact Foam Inserts\u003c\/h4\u003e\n\u003cp\u003eProtect your investment. The D850 Filmmaker's Kit comes packed in high-impact foam inserts that can be slotted in a protective case like a Pelican 1520 case to keep everything together and safe. (Hardshell case not included.)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default","offer_id":5369959874601,"sku":"13538","price":5496.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/kit-d850-filmmaker.jpg?v=1569091934"},{"product_id":"hoya-77mm-nxt-plus-hmc-uv-haze-filter","title":"Hoya 77MM NXT Plus HMC UV Haze Filter","description":"\u003cp\u003eUV filters are most commonly used to protect the front of your lens. A first line of defense against scratches, rain, dirt and dust. Hoya’s NXT Plus UV is a powerful upgrade to the best-selling NXT series. The new filter applies a waterproof top coat to Schott B270 glass polished smooth for easy cleaning. Dirt, smudges and water wipe away easily. Using 10 layers of Hoya’s patented anti-reflection (AR) multi-coatings your images show improved contrast, color, and sharpness with a 98% light transmission. So, leaving it on all the time will not hurt your images.\u003c\/p\u003e\n\u003cp\u003eThe NXT Plus filter frames are precision milled from lightweight aluminum for a slim profile that makes it perfect for all lenses including super wide-angles. The frame sports full front filter threads that can accept a normal lens cap or allows you to stack additional filters like a circular polarizer or neutral density. \u003c\/p\u003e\n\u003ch4\u003eWhat else does a UV filter do?\u003c\/h4\u003e\n\u003cp\u003eMost photographers leave a UV filter attached to the lens all the time as a form of protection. But the filter also plays an important role in filtering through UV Haze. Not a huge problem when you are taking pictures at sea-level but as you hike into higher altitudes the filter definitely helps cut through the haze to increase contrast and improve color. The NXT plus has a UV Cut Point of 360nm or L36 which is superior to most filters at this price point.\u003c\/p\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWater Proof Top-Coat\u003c\/li\u003e\n\u003cli\u003eSchott B270 Glass\u003c\/li\u003e\n\u003cli\u003e10-Layer HMC Multi-coating\u003c\/li\u003e\n\u003cli\u003e98% Light Transmission\u003c\/li\u003e\n\u003cli\u003eLow-profile Aluminum Frame\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Hoya-NXT-Plus-UV-filter-HMC-coating_1024x1024.jpeg?v=1533312785\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/V1WR-LpCBic\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default","offer_id":12206077444201,"sku":"A-NXTPL77UV","price":69.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Hoya-NXT-Plus-UV-Filter_ab4d830a-26cc-458c-b92b-dbe609dc649f.jpg?v=1569081391"},{"product_id":"hoya-77mm-nxt-plus-hmc-circular-polarizer","title":"Hoya 77MM NXT Plus HMC Circular Polarizer","description":"\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/V1WR-LpCBic\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003eA Circular Polarizer is the must have filter for every photographer and Hoya’s NXT Plus is a powerful upgrade to the best-selling NXT series. The new filter employs a waterproof top coat to Hoya’s polished smooth glass for easy cleaning. Dirt, smudges and water wipe away easily. Using 10 layers of Hoya’s patented anti-reflection (AR) multi-coatings your images show improved contrast, color and sharpness. The polarizing film is optical thin with a filter factor of 1.72 for faster AF and improved viewing over standard PL films.\u003c\/p\u003e\n\u003cp\u003eHoya’s high quality polarized glass is mounted into a precision milled aluminum slim frame, making it lightweight and perfect for your wide-angle lenses. Despite the slim profile the filter includes front filter threads so you can attach additional filters or your protective lens cap.\u003c\/p\u003e\n\u003ch4\u003eWhat does a Polarizer do?\u003c\/h4\u003e\n\u003cp\u003ePolarizers do one thing: Remove Reflections. Think sunglasses for your lenses. By removing reflections, you reveal the color, texture and detail beneath. So, leaves are greener, skies are bluer, and the beautiful rocks at the bottom of that secret mountain lake are revealed. CRPL’s are also great for removing reflections from car windows, painted surfaces, or just about any non-metallic surface. Depending on the lighting conditions the effect can be dramatic or subtle but it never hurts to pop it on and give it a try.\u003c\/p\u003e\n\u003cp\u003eCircular polarizers are easy to use too. Once attached to your lens simply rotate the outer ring of the filter while looking through your viewfinder or LCD screen until you achieve the right amount of reflection control. When the colors and detail look right, take the picture.\u003c\/p\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWater Proof Top-Coat\u003c\/li\u003e\n\u003cli\u003eHoya Polished Clear Glass\u003c\/li\u003e\n\u003cli\u003e10-Layer HMC Multi-coating\u003c\/li\u003e\n\u003cli\u003e1.72 filter factor\u003c\/li\u003e\n\u003cli\u003eLow-profile Aluminum Frame\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Hoya-NXT-Plus-CRPL-filter-HMC-coating_1024x1024.jpeg?v=1533311513\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Hoya_NXT_CRPL_-_No_Multi-coating_1024x1024.jpeg?v=1533311520\" style=\"float: none;\"\u003e\u003cbr\u003e Hoya NXT Circular Polarizer, Non-Coated\u003c\/p\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Hoya_NXT_Plus_CRPL_-_10_layer_Multi-coating_1024x1024.jpeg?v=1533311523\" style=\"float: none;\"\u003e \u003cbr\u003eHoya NXT Plus Circular Polarizer with Multi-Coating\n\u003cp\u003e \u003c\/p\u003e","brand":"Hoya","offers":[{"title":"Default","offer_id":12206077608041,"sku":"A-NXTPL77CRPL","price":120.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Hoya-NXT-Plus-CRPL-Filter_57986b0d-b439-4fc0-9bcd-d70eff29ea72.jpg?v=1610750164"},{"product_id":"canon-rf-24-105mm-f4l-is-usm-lens","title":"Canon RF 24-105mm F4 L IS USM Lens","description":"\u003cp\u003eReady for virtually any scenario, the \u003cstrong\u003eRF 24–105mm F4 L IS USM lens\u003c\/strong\u003e pairs with the EOS R system for all-around impressive performance that's ideal for landscapes, portraits, travel and more. With its large, 54mm diameter, L series optics, a bright f\/4 maximum aperture and compact size, the RF 24–105mm F4 L IS USM delivers gorgeous, richly detailed photos and video throughout its zoom range, time after time. It's the first L-series lens to feature Canon's NANO USM for smooth, fast and nearly silent AF, and it offers amazing 5-stop* Image Stabilization for powerful performance while handheld and in low light. From wide angle to telephoto, on a hike, in the studio and anywhere in between, the RF 24–105mm F4 L IS USM delivers the compact design, excellent optics, and advanced features demanding image makers call for.\u003c\/p\u003e\n\u003ch4\u003eCompact and Lightweight\u003c\/h4\u003e\n\u003cp\u003eA dramatically compact 24–105mm f\/4 lens, the RF 24–105mm F4 L IS USM packs a broad zoom range and a bright maximum aperture into a well-balanced, refined design that balances comfortably on the EOS R camera's body.\u003c\/p\u003e\n\u003ch4\u003e54mm Large Diameter and Short Back Focus\u003c\/h4\u003e\n\u003cp\u003eThe RF mount on the EOS R camera enables large diameter elements throughout the lens, including the rearmost element. This large diameter, coupled with the camera's short back focus (the distance from the back edge of the lens to the surface of the image sensor), helps increase the flexibility of optical design, resulting in incredible brightness and image quality and contributing to the RF 24–105mm F4 L IS USM's conveniently compact size without compromising performance.\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg style=\"margin-top: 20px; margin-left: 40px; margin-bottom: 20px; float: right;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf24_105_01c_large.jpg?v=1536186671\" alt=\"\"\u003e\n\u003ch4\u003eIdeal Zoom Range for All-day Photography\u003c\/h4\u003e\n\u003cp\u003eWith a zoom range encompassing wide angle, normal and telephoto, the RF 24–105mm F4 L IS USM excels in a variety of shooting situations, offering amazing versatility with the turn of a zoom ring. For example, with the RF 24–105mm F4 L IS USM, the EOS R camera can go from shooting landscapes to interiors and portraits without a single lens change. In countless situations where the light and subject are constantly changing, the RF 24–105mm F4 L IS USM lens is ready to go.\u003c\/p\u003e\n\u003ch4\u003eBright, Constant f\/4 Zoom Lens\u003c\/h4\u003e\n\u003cp\u003eThe RF 24–105mm F4 L IS USM lens features 3 aspheric and 1 UD lens element to help correct aberrations, distortion and astigmatism, delivering sharp and dynamic images with excellent detail and contrast across the image frame and throughout the zoom range. Plus, it has a 9-blade circular aperture for beautiful, soft backgrounds.\u003c\/p\u003e\n\u003ch4\u003eHigh-speed Autofocus with NANO USM for Still Shooting\u003c\/h4\u003e\n\u003cp\u003eThe RF 24-105mm F4 L IS USM uses Canon's NANO USM system for the first time in an L series lens. NANO USM combines conventional ring USM and STM (lead-screw type) AF, and features a diminutive chip-shaped ultrasonic motor that's engineered to help deliver high-speed, smooth, precise and near-silent operation, plus full time manual focus (when using One-shot AF).\u003c\/p\u003e\n\u003ch4\u003eSmooth and Quiet Autofocus for Video Recording\u003c\/h4\u003e\n\u003cp\u003eAnother benefit of NANO USM is that it's nearly silent. This means smooth and silent AF transitions that are ideal for video recording.\u003c\/p\u003e\n\u003ch4\u003eControl Ring for Direct Setting Changes\u003c\/h4\u003e\n\u003cp\u003eThe RF 24–105mm F4 L IS USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera's main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg height=\"300\" width=\"300\" style=\"margin-right: 40px; float: left;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf24_105_05a_large.jpg?v=1536186705\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch4\u003eOptical Image Stabilization at up to 5 Stops* of Shake Correction\u003c\/h4\u003e\n\u003cp\u003eThe RF 24–105mm F4 L IS USM lens is designed to work in conjunction with the EOS R camera, with both the camera and the lens sharing data to dramatically reduce camera-shake blur, regardless of the situation, whether shooting video or stills. With up to 5 stops* of stabilization, it delivers impressively clear results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg style=\"float: right; margin-bottom: 15px;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf28_70_05a_large.jpg?v=1536186447\" alt=\"\"\u003e\u003cbr\u003e\n\u003ch4\u003eHigh-speed Communication with the EOS R Camera\u003c\/h4\u003e\n\u003cp\u003eDesigned to quickly process data, the RF 24–105mm F4 L IS USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003c\/p\u003e\n\u003ch4\u003eLens Information Display\u003c\/h4\u003e\n\u003cp\u003eAnother helpful feature, the EOS R camera can display lens information right in the viewfinder, making it easy to confirm the lens's focal length without looking away from the subject at hand.\u003c\/p\u003e\n\u003ch4\u003eIn-camera Digital Lens Optimizer\u003c\/h4\u003e\n\u003cp\u003eThe EOS R system's 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 24–105mm F4 L IS USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eHigh Reliability and Durability for Professional Use\u003c\/h4\u003e\n\u003cp\u003eLike all L series lenses, the RF 24–105mm F4 L IS USM lens is built to endure the rigors of professional use. Constructed to be rugged, refined and precise, it can be operated intuitively so concentration can remain on the subject at hand.\u003c\/p\u003e\n\u003ch4\u003eVibration Shock Resistance\u003c\/h4\u003e\n\u003cp\u003eEngineered to accommodate its optical system, the\u003cspan\u003e \u003c\/span\u003e\u003cnobr\u003eRF 24–105mm F4 L IS USM\u003c\/nobr\u003e\u003cspan\u003e \u003c\/span\u003elens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003c\/p\u003e\n\u003ch4\u003eDust- and Water-resistant\u003c\/h4\u003e\n\u003cp\u003eFor reliable performance even when weather conditions get difficult, the RF 24–105mm F4 L IS USM lens features dust- and water-resistant construction in the lens mount, switch panel and all rings.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":12600120049769,"sku":"2963C002","price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_RF24-105_4L_IS_USM_3Q_CL.jpg?v=1569100475"},{"product_id":"canon-rf-50mm-f1-2l-usm-lens","title":"Canon RF 50mm F1.2 L USM Lens","description":"\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/uzpZgTNyb7o\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"1024\" height=\"576\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf50_01a_large.jpg?v=1536341269\" style=\"margin-left: 40px; float: right;\"\u003e\u003cbr\u003e\n\u003ch4\u003eFixed Focal Length Lens with High Image Quality and Bright f\/1.2 Aperture for the EOS R System\u003c\/h4\u003e\n\u003cp\u003eAn incredibly bright fixed focal length lens, the \u003cstrong\u003eRF 50mm F1.2 L USM\u003c\/strong\u003e distinguishes itself by maintaining incredibly high image quality, edge to edge, even wide open at its f\/1.2 maximum aperture. With 15 elements in 9 groups and a 10-blade aperture system, it can deliver sharp and detailed images with gorgeous background blur and remarkable consistency.\u003c\/p\u003e\n\u003ch4\u003eMinimum Focusing Distance of 1.31 ft.\/0.40m.\u003c\/h4\u003e\n\u003cp\u003eFeaturing a minimum focusing distance of 1.31 ft.\/0.40m with a maximum magnification of approx. 0.19x, the RF 50mm F1.2 L USM is capable of sharp and detailed images from nearly any distance. Whether you're shooting portraits, still life or close ups, the RF 50mm F1.2 L USM can easily provide sharp images with minimal distortion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf28_70_03a_large.jpg?v=1536186362\" style=\"margin-left: 40px; margin-bottom: 20px; float: right;\"\u003e\n\u003ch4\u003eControl Ring for Direct Setting Changes\u003c\/h4\u003e\n\u003cp\u003eThe RF 50mm F1.2 L USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera's main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003c\/p\u003e\n\u003ch4\u003eThree Aspherical Elements and One UD Element\u003c\/h4\u003e\n\u003cp\u003eTaking advantage of the RF mount, the RF 50mm F1.2 L USM lens offers incredible optical quality and an exceedingly bright f\/1.2 maximum aperture. It features 3 aspheric lenses for high image quality from center to corner and a UD lens that helps reduce aberrations for minimized distortion throughout the image plane.\u003c\/p\u003e\n\u003ch4\u003e12 pin Communication System - High-speed Communication with the Camera\u003c\/h4\u003e\n\u003cp\u003eDesigned to quickly process data, the RF 50mm F1.2 L USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003c\/p\u003e\n\u003ch4\u003eVibration Shock Resistance\u003c\/h4\u003e\n\u003cp\u003eEngineered to accommodate its optical system, the RF 50mm F1.2 L USM lens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003c\/p\u003e\n\u003ch4\u003eDust- and Water-resistant\u003c\/h4\u003e\n\u003cp\u003eFor reliable performance even when weather conditions get difficult, the RF 50mm F1.2 L USM lens features dust- and water-resistant construction in the lens mount, switch panel and all rings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eFluorine Coating\u003c\/h4\u003e\n\u003cp\u003eThe RF 50mm F1.2 L USM lens features fluorine coatings on the front and rearmost surfaces to help prevent dirt and dust from sticking to the lens, making it easy to clean smudges and fingerprints off.\u003c\/p\u003e\n\u003ch4\u003eAir Sphere Coating (ASC) Minimizes Lens Flare and Ghosting\u003c\/h4\u003e\n\u003cp\u003eThe RF 50mm F1.2 L USM lens features Canon's Air Sphere Coating (ASC), which significantly reduces the occurrence of lens flare and ghosting regardless of focal length or the angle of light. This helps provide clean results with minimal distractions and aberrations.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default","offer_id":12600126472297,"sku":"2959C002","price":2599.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_RF50_12_USM_3Q_CL.jpg?v=1569100475"},{"product_id":"hasselblad-xcd-135mm-f2-8-lens-with-x-1-7-teleconverter-for-x1d","title":"Hasselblad XCD 135mm f2.8 lens with X 1.7 teleconverter","description":"\u003cp\u003eThe XCD 2,8\/135 is a short telephoto lens providing a 135mm focal length. It compares to a 105mm full frame lens, making it perfect for portrait or landscape photography. The XCD 135mm features a 1m close distance setting (1:5.8 and 1:3.4 image scale) and an aperture range between 2,8 and 32. When paired with the dedicated X Converter 1.7, the lens’ focal length grows to 230mm, providing a 178mm full frame equivalency along with an aperture range of 4,8-32.\u003c\/p\u003e\n\u003cp\u003eLike the other XCD Lenses, the XCD 2,8\/135 features an integral central shutter, offering exposure times from 60 minutes to 1\/2000s with full flash synchronization.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/XCD_135mm-X1.7_sample_02.jpg?v=1548780913\" style=\"margin-top: 10px; margin-bottom: 20px; float: none;\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/XCD_135mm_sample_01.jpg?v=1548780918\" style=\"float: none; margin-bottom: 20px; margin-top: 10px;\"\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":13580714573929,"sku":"CP.HB.00000383.01","price":4845.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/hasselblad-135-f2-8-1-7-converter.jpg?v=1610750126"},{"product_id":"hasselblad-xcd-80mm-f1-9-lens-for-x1d","title":"Hasselblad XCD 80mm f1.9 Lens","description":"\u003cp\u003eAs Hasselblad’s fastest lens ever, the XCD 1,9\/80 features the largest aperture of any Hasselblad lens at f\/1,9. With unique twin AF motors and outstanding optical design, this lens provides an equivalent aperture of f\/1,5 and a field of view similar to 63mm on full frame 35mm systems. With a 77mm front diameter, it supports common filters and threaded accessories. The XCD 1,9\/80 features a 70cm (28in) minimum focus distance (1:6,4 image scale) and an aperture range from 1,9-32. It is especially suitable for portrait, nature and product photography with its ability to produce pleasing bokeh through excellent subject isolation with a shallow depth-of-field.\u003c\/p\u003e\n\u003cp\u003eLike the other XCD Lenses, the XCD 1,9\/80 features an integral central shutter, offering exposure times from 60 minutes to 1\/2000s with full flash synchronization.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/hasselblad-80-f1-9-sample1.jpg?v=1548784110\" style=\"margin-top: 10px; margin-bottom: 20px; float: none;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/hasselblad-80-f1-9-sample2.jpg?v=1548784115\" style=\"margin-top: 10px; margin-bottom: 20px; float: none;\"\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":13580714606697,"sku":"CP.HB.00000384.01","price":4845.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/hasselblad-80-f1-9-1.jpg?v=1610750107"},{"product_id":"xume-77mm-lens-cap","title":"XUME 77mm Lens Cap","description":"\u003cul\u003e\n\u003cli\u003eCap to fit Lens Adaptor\u003c\/li\u003e\n\u003cli\u003eUsual lens cap can be used with filter\u003c\/li\u003e\n\u003cli\u003eSame as Filter holder + lens cap\u003c\/li\u003e\n\u003cli\u003ePerfect for any kind of circular filter\u003c\/li\u003e\n\u003cli\u003eNothing to align, no moving parts, safe for your gear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eManfrotto XUME quick release adapters allow filters to be instantly mounted onto any lens, in any orientation. This patented design system is the fastest and easiest solution for photo and video filter users: nothing to align, no moving parts and completely safe for your gear.\u003c\/p\u003e\n\u003cp\u003eFor the 77mm size, the Manfrotto XUME system consists of 3 components, the filter holder, the lens adapter and the lens cap. Attach them respectively onto the filter, lens and lens adapter. Thanks to their magnetic connection, they instantly mount together: without needing to screw or unscrew your filters as you swap them out.\u003c\/p\u003e\n\u003cp\u003eThe 77mm Manfrotto XUME lens cap has a beautiful high quality finish. As soon as it is magnetically fixed onto a filter of the same size, it becomes one with your gear.\u003c\/p\u003e\n\u003cp\u003eThe same sized Manfrotto XUME Lens Adapter and Filter Holder are required in order to use this lens cap.\u003c\/p\u003e","brand":"XUME","offers":[{"title":"Default","offer_id":13609349349481,"sku":"MFXLC77","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/uuid-1800px-inriverimage_410731.jpg?v=1540916580"}],"url":"https:\/\/www.pictureline.com\/collections\/77mm.oembed?page=4","provider":"Pictureline","version":"1.0","type":"link"}