{"title":"Tamron - New Lenses","description":"","products":[{"product_id":"tamron-70-180mm-f-2-8-di-iii-vc-vxd-g2-lens-for-sony-fe","title":"Tamron 70-180mm f\/2.8 Di III VC VXD G2 Lens for Sony FE","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-2_480x480.jpg?v=1697147323\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePowerful Reach Meets Supreme Portability\u003c\/h3\u003e\n\u003cp\u003eThe Tamron 70-180mm f\/2.8 Di III VC VXD G2 sets a new benchmark for full-frame mirrorless telephoto zooms—balancing lightning-fast performance, beautifully rendered bokeh, and pro-grade image stabilization in a body that’s surprisingly compact. Designed for creators on the move, this lens delivers premium image quality and high-speed precision whether you're capturing spontaneous moments on the street or tracking fast action from the sidelines.\u003c\/p\u003e\n\u003ch3\u003eNext-Generation Optics and Intelligent Stabilization\u003c\/h3\u003e\n\u003cp\u003eA complete optical overhaul from its already celebrated predecessor, the G2 version packs in 20 carefully engineered elements to reduce aberrations and keep every frame tack-sharp—even wide open at f\/2.8. Tamron’s proprietary VC (Vibration Compensation) ensures your handheld shots remain crisp at longer focal lengths or in low-light conditions, while video shooters benefit from adaptive AI-driven stabilization that tailors its response based on your scene.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-3\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-3_480x480.jpg?v=1697147418\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Focus for Fleeting Moments\u003c\/h3\u003e\n\u003cp\u003eThe ultra-responsive VXD (Voice-coil eXtreme-torque Drive) autofocus system is built for speed and accuracy, locking focus in near silence with unmatched control. Whether you’re capturing an athlete in motion or a cinematic scene on set, the tracking reliability and whisper-quiet operation make this lens ideal for both stills and video production. Improved tracking algorithms allow for confident subject isolation and reliable performance even in fast-paced environments.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-4_480x480.jpg?v=1697147433\"\u003e\u003c\/div\u003e\n\u003ch3\u003eGet Closer Than Ever\u003c\/h3\u003e\n\u003cp\u003eCreative possibilities expand with a dramatically shortened minimum focus distance of just 11.8 inches at 70mm. Whether you're shooting flat lays, food, or intimate portraits, this close-up capability allows for tight framing, smooth background separation, and beautifully expressive compositions—no macro lens required.\u003c\/p\u003e\n\n\u003ch3\u003eBuilt to Travel Light—and Smart\u003c\/h3\u003e\n\u003cp\u003eDespite its fast f\/2.8 aperture and robust feature set, the 70-180mm G2 remains impressively compact at just 6.2 inches long and 30.2 oz. in weight. The lens shares a 67mm filter thread with many other Tamron mirrorless lenses, making it easy to swap filters and caps on the go. And with full compatibility with Tamron Lens Utility and Lens Utility Mobile, you can program custom functions and firmware updates right from your computer or smartphone.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"Tamron-70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-5\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-5_480x480.jpg?v=1697147853\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePart of the Daisangen “Pro Trinity”\u003c\/h3\u003e\n\u003cp\u003eThis lens completes Tamron’s fast-aperture trio alongside the 16-30mm f\/2.8 G2 and 28-75mm f\/2.8 G2—giving you a seamless 16–180mm range across three lightweight, travel-ready lenses. Whether you’re a hybrid creator, portrait artist, or landscape explorer, this unified system ensures consistent color rendering, handling, and performance across your workflow.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40731714158697,"sku":"AFA065S-700","price":1099.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-1.jpg?v=1695655062"},{"product_id":"tamron-70-180mm-f-2-8-di-iii-vc-vxd-g2-lens-for-nikon-z","title":"Tamron 70-180mm f\/2.8 Di III VC VXD G2 Lens for Nikon Z","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-2_480x480.jpg?v=1697147323\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePowerful Reach Meets Supreme Portability\u003c\/h3\u003e\n\u003cp\u003eThe Tamron 70-180mm f\/2.8 Di III VC VXD G2 sets a new benchmark for full-frame mirrorless telephoto zooms—balancing lightning-fast performance, beautifully rendered bokeh, and pro-grade image stabilization in a body that’s surprisingly compact. Designed for creators on the move, this lens delivers premium image quality and high-speed precision whether you're capturing spontaneous moments on the street or tracking fast action from the sidelines.\u003c\/p\u003e\n\u003ch3\u003eNext-Generation Optics and Intelligent Stabilization\u003c\/h3\u003e\n\u003cp\u003eA complete optical overhaul from its already celebrated predecessor, the G2 version packs in 20 carefully engineered elements to reduce aberrations and keep every frame tack-sharp—even wide open at f\/2.8. Tamron’s proprietary VC (Vibration Compensation) ensures your handheld shots remain crisp at longer focal lengths or in low-light conditions, while video shooters benefit from adaptive AI-driven stabilization that tailors its response based on your scene.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-3\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-3_480x480.jpg?v=1697147418\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Focus for Fleeting Moments\u003c\/h3\u003e\n\u003cp\u003eThe ultra-responsive VXD (Voice-coil eXtreme-torque Drive) autofocus system is built for speed and accuracy, locking focus in near silence with unmatched control. Whether you’re capturing an athlete in motion or a cinematic scene on set, the tracking reliability and whisper-quiet operation make this lens ideal for both stills and video production. Improved tracking algorithms allow for confident subject isolation and reliable performance even in fast-paced environments.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-4_480x480.jpg?v=1697147433\"\u003e\u003c\/div\u003e\n\u003ch3\u003eGet Closer Than Ever\u003c\/h3\u003e\n\u003cp\u003eCreative possibilities expand with a dramatically shortened minimum focus distance of just 11.8 inches at 70mm. Whether you're shooting flat lays, food, or intimate portraits, this close-up capability allows for tight framing, smooth background separation, and beautifully expressive compositions—no macro lens required.\u003c\/p\u003e\n\n\u003ch3\u003eBuilt to Travel Light—and Smart\u003c\/h3\u003e\n\u003cp\u003eDespite its fast f\/2.8 aperture and robust feature set, the 70-180mm G2 remains impressively compact at just 6.2 inches long and 30.2 oz. in weight. The lens shares a 67mm filter thread with many other Tamron mirrorless lenses, making it easy to swap filters and caps on the go. And with full compatibility with Tamron Lens Utility and Lens Utility Mobile, you can program custom functions and firmware updates right from your computer or smartphone.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"Tamron-70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-5\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-5_480x480.jpg?v=1697147853\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePart of the Daisangen “Pro Trinity”\u003c\/h3\u003e\n\u003cp\u003eThis lens completes Tamron’s fast-aperture trio alongside the 16-30mm f\/2.8 G2 and 28-75mm f\/2.8 G2—giving you a seamless 16–180mm range across three lightweight, travel-ready lenses. Whether you’re a hybrid creator, portrait artist, or landscape explorer, this unified system ensures consistent color rendering, handling, and performance across your workflow.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":62416835576177,"sku":"AFA065Z700","price":1149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-NikonZ-1.jpg?v=1759851549"},{"product_id":"tamron-25-200mm-f-2-8-5-6-di-iii-vxd-g2-lens-for-sony-fe","title":"Tamron 25-200mm f\/2.8-5.6 Di III VXD G2 Lens for Sony FE","description":"\u003ch3\u003eAll-In-One Freedom, Redefined\u003c\/h3\u003e\n\u003cp\u003eCelebrate 75 years of innovation with Tamron’s new 25–200mm f\/2.8–5.6 Di III VXD G2 Lens— a second-generation evolution that takes versatility to the next level. Designed for Sony E-mount full-frame mirrorless cameras, this powerful zoom lens starts at an ultra-wide 25mm and stretches all the way to 200mm, covering everything from immersive landscapes to distant subjects with effortless precision. It’s the ultimate travel companion for photographers who want compact portability without compromise.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-14_1024x1024.jpg?v=1761084849\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact Power with a Wider Perspective\u003c\/h3\u003e\n\u003cp\u003eBuilding on the success of the first-generation 28–200mm, the G2 edition expands your creative range with a wider 25mm field of view and a fast f\/2.8 maximum aperture at the wide end. Despite its broad 8x zoom range, the lens remains remarkably lightweight and easy to carry—perfect for everything from street photography to scenic hikes. Tamron’s refined design ensures smooth handling, intuitive controls, and the reliability you need wherever the day takes you.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-11\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-11.jpg?v=1761084850\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSharper, Faster, and Smarter Autofocus\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the G2’s performance is Tamron’s advanced VXD (Voice-coil eXtreme-torque Drive) linear motor system. This high-speed autofocus delivers exceptional accuracy with whisper-quiet operation—ideal for capturing fleeting moments, fast-moving subjects, or cinematic video sequences. Compared to its predecessor, focus speed and tracking precision have been significantly improved, ensuring sharp, consistent results even when zooming or shooting in burst mode.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-9\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-9.jpg?v=1761084849\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFrom Wide Scenes to Close Details\u003c\/h3\u003e\n\u003cp\u003eGo from sweeping vistas to near life-size close-ups without changing lenses. With a minimum focusing distance of just 6.3 inches (0.16m) at 25mm and an impressive 1:1.9 magnification ratio, the 25–200mm G2 delivers stunning half-macro results. Every texture, petal, and tiny detail is rendered with remarkable clarity, making it perfect for travel storytelling, food photography, and intimate creative compositions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-13.jpg?v=1761084849\" alt=\"Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-13\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBrilliant Clarity from Edge to Edge\u003c\/h3\u003e\n\u003cp\u003eTamron’s precision optical design ensures superior resolution across the entire zoom range. The use of specialized lens elements minimizes aberrations while maintaining contrast and sharpness, even in challenging lighting conditions. The BBAR-G2 (Broad-Band Anti-Reflection) coating further reduces flare and ghosting, producing clean, vivid images with beautiful color and depth. Combined with a nine-blade diaphragm, the G2 delivers smooth, circular bokeh that flatters your subjects and enhances every frame.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-10.jpg?v=1761084849\" alt=\"Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-10\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt to Travel, Ready for Anything\u003c\/h3\u003e\n\u003cp\u003eDurability meets design in the 25–200mm G2. The lens features a moisture-resistant construction and a protective fluorine coating on the front element, keeping dust, fingerprints, and water at bay. A zoom lock switch prevents unwanted lens extension while you’re on the move, and Tamron’s updated exterior design offers improved grip, abrasion resistance, and an elegant glossy finish that feels as premium as it looks.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-12_1024x1024.jpg?v=1761084849\" alt=\"Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-12\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCreative Control with Tamron Lens Utility™\u003c\/h3\u003e\n\u003cp\u003eCompatible with Tamron Lens Utility software for both desktop and mobile, this lens can be customized to match your shooting style. Assign focus presets, toggle between AF and MF, or update firmware directly from your device. Whether you’re capturing stills or video, the G2 gives you the freedom to fine-tune your workflow and stay in control wherever inspiration strikes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-8_1024x1024.jpg?v=1761084849\" alt=\"Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-8\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnified Simplicity Across Your Kit\u003c\/h3\u003e\n\u003cp\u003eLike most of Tamron’s mirrorless lineup, the 25–200mm G2 uses a 67mm filter size—making it easy to swap filters between lenses without needing multiple sizes. This thoughtful consistency saves space, simplifies your kit, and keeps your gear ready for anything from polarizers to ND filters.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":62532601250161,"sku":"AFA075S700","price":899.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-25-200mm-f-2.8-5.6-Di-III-VXD-G2-Lens-for-Sony-FE-2.jpg?v=1761081291"}],"url":"https:\/\/www.pictureline.com\/collections\/new-tamron-lenses.oembed","provider":"Pictureline","version":"1.0","type":"link"}