{"title":"Rentals (BOISE-Sony)","description":"","products":[{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 200-600mm f5.6-6.3 G OSS Lens\u003c\/strong\u003e has a versatile 200-600mm super-telephoto zoom lens with superb image quality. With 5x ED (Extra-low Dispersion) glass elements, and 1x aspherical element that dramatically reduces chromatic abortion ultimately increasing corner-to-corner sharpness throughout the zoom range. The AF is fast, precise, and quiet while tenaciously tracking moving subjects with refined control for ultimate reliability for use in the field.\u003c\/p\u003e\r\n\u003cbr\u003e\r\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM\" height=\"720\" width=\"1280\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003ch3\u003eOutstanding G Lens resolution throughout the zoom range\u003cbr\u003e\r\n\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 OSS Lens features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. Achieving outstanding G Lens resolution, the lens incorporates an aspherical element with five ED (Extra-low Dispersion) glass elements with a new optical design to minimize chromatic aberration which is often an issue at super-telephoto focal lengths. A Nano AR Coating is used to reduce flare and ghosting.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1_-_Outstanding_G-Lens_large.jpg?v=1560273017\" alt=\"\"\u003e\u003c\/div\u003e\r\n\u003ch4 style=\"text-align: left;\"\u003eE200-600mm with extended reach\u003c\/h4\u003e\r\n\u003cp\u003eThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of F5.6-6.3 (wide to tele). This incredible zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm (F9) or 1200mm (F13) respectively while maintaining outstanding image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, F8-9 and with the 2.0x teleconverter is 400-1200mm, F11-13.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/2_-_200-600_with_extended_reach_large.jpg?v=1560273046\" alt=\"\"\u003e\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003ch4\u003eDDSSM delivers fast, precise, quiet autofocus\u003c\/h4\u003e\r\n\u003cp\u003eThis 200-600mm lens employs Sony’s Direct Drive Supersonic Wave Motor (DDSSM) system which has the ability and precision needed to drive the heavy focus group, this ensures that moving subjects are quietly tracked with exceptional speed and precision. With high positioning accuracy, you can pinpoint autofocus with blazing speed. This advanced DDSSM system is also incredibly quiet, avoiding unwanted noise that can disrupt an unpredictable subject. The DDSSM focus system ensures that moving subjects are quietly tracked with exceptional speed and precision.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/3_-_DDSM_large.jpg?v=1560273072\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eInternal zoom mechanism\u003c\/h4\u003e\r\n\u003cp\u003eAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operation with light zoom ring torque and is ideal in difficult outdoor conditions.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4_-_Internal-zoom-mechnism_large.jpg?v=1560273090\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003e11-blade circular aperture\u003c\/h4\u003e\r\n\u003cp\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by the SEL200600G lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G Lens bokeh.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5_-_11-blade_circular_aperture_large.jpg?v=1560273135\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eED glass reduces flare and ghosting\u003c\/h4\u003e\r\n\u003cp\u003eED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification, out of the picture. The 200-600mm G Super telephoto zoom lens incorporates one five ED glass elements to maximize resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/6_-_ED_Glass_large.jpg?v=1560273156\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eAspherical lens reduces spherical aberration\u003c\/h4\u003e\r\n\u003cp\u003eAn aspherical lens is incorporated to dramatically reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore the alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/7_-_Aspherical_lens_large.jpg?v=1560273170\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eNano AR Coating\u003c\/h4\u003e\r\n\u003cp\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/8_-_Nano-AR-Coating_large.jpg?v=1560273184\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003e3-mode Built-in Optical SteadyShot\u003c\/h4\u003e\r\n\u003cp\u003eBuilt-in Optical SteadyShot™ image stabilization with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths.MODE 2 offers ideal stabilization for panned shots, while MODE 3 (first introduced in the SEL400F28GM) provides enhanced viewfinder stabilization that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilization is available with compatible bodies (α9 \/αR III \/α7 III \/ α7R II \/α7S II \/α7 II \/α6500). MODE 3 is supported by the latest α9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/9_-_3-mode_Built-in_Optical_SteadyShot_large.jpg?v=1560273199\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eCustomizable focus hold buttons\u003c\/h4\u003e\r\n\u003cp\u003eCustomizable focus hold buttons are provided in three locations 90° apart for easy, instant access when shooting in any orientation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera menu, allowing them to be assigned to a different function selected by the user.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/10_-_Customizable_focus_hold_buttons_large.jpg?v=1560273214\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eRobust reliability\u003c\/h4\u003e\r\n\u003cp\u003eSony’s lens sealing maximizes resistance to dust andmoisture2, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/11_-_Robust_Reliability_large.jpg?v=1560273233\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\r\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/12_-_Instant_auto_and_manual_focus_large.jpg?v=1560273247\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eFluorine front-element coating\u003c\/h4\u003e\r\n\u003cp\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\r\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\r\n\u003cp\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 10m-2.7m, and ∞-10m.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/14_-_Focus_range_llimiter_large.jpg?v=1560273272\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eLinear Response MF\u003c\/h4\u003e\r\n\u003cp\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/15_-_Linear_Response_MF_large.jpg?v=1560273288\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28436244627561,"sku":"SEL200600G","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL200600G_A-Large.jpg?v=1569221344"},{"product_id":"sony-fe-35mm-f1-4-gm-lens","title":"Sony FE 35mm f1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003e35mm F1.4 GM\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003ch2\u003eAdvanced Optical Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFE 35mm F1.4 GM\u003c\/strong\u003e delivers incredible G Master quality and performance in a compact and lightweight design, ideal for any occasion. Using Sony’s most advanced optical design and manufacturing technology, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, an ED (Extra-low Dispersion) glass element and Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flea and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 10px; float: left;\" alt=\"Portrait showing bokeh, and 11 aperture blades\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472094_1_480x480.jpg?v=1610644928\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eF1.4 max aperture\u003c\/h2\u003e\n\u003cp\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eTwo XA (Extreme Aspherical) lens element\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472089_480x480.jpg?v=1610645103\" alt=\"close up on model's eye and comparing background bokeh\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful, natural-looking bokeh\u003c\/h2\u003e\n\u003cp\u003eWhile the two XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003ch2\u003eAn ED glass element\u003c\/h2\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472090_480x480.jpg?v=1610645180\" alt=\"close up shot on a grasshopper showing macro detail\" style=\"margin-top: 10px; margin-right: 15px; margin-bottom: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eClose-ups with stunning bokeh\u003c\/h2\u003e\n\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e\n\u003ch2\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472095_480x480.jpg?v=1610645280\" alt=\"Sony 35mm 1.4 GM lens on an A7S III with Microphone\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 15px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMoviemaking advantage\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\n\u003ch2\u003eAperture ring with switchable click stops\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33064384069737,"sku":"SEL35F14GM","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-35mm-f1.8-GM-Lens-1.jpg?v=1610560731"},{"product_id":"tamron-150-500mm-f-5-6-7-di-iii-vc-vxd-lens-for-sony-fe","title":"Tamron 150-500mm f\/5-6.7 Di III VC VXD Lens for Sony FE","description":"\u003ch2\u003eMastering the magical world of 500mm ultra-telephoto zoom lenses\u003c\/h2\u003e\n\u003cp\u003eAn astonishingly compact ultra-telephoto zoom lens with image stabilization specifically designed for Sony E-mount full-frame mirrorless cameras. The \u003cstrong\u003e150-500mm F\/5-6.7 Di III VC VXD (Model A057) zoom lens\u003c\/strong\u003e for Sony E-mount full-frame mirrorless cameras upends conventional wisdom for ultra-telephoto zoom lenses, with a very compact design and high image quality. The 150-500mm F5-6.7 achieves a 500mm focal length while retaining a compact size, with a length of just 209.6mm (8.3 in) and a maximum diameter of 93mm, enabling comfortable handheld shooting. The design places major emphasis on image quality. The optical construction features 25 elements in 16 groups and utilizes special lens elements and hybrid aspherical lens elements to control various potential aberrations such as chromatic aberrations. The 150-500mm F5-6.7 zoom is also equipped with a high-speed, high-precision linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) and VC (Vibration Compensation), ensuring that no photogenic moment is ever missed. Additionally, the lens has a MOD (Minimum Object Distance) of 0.6m (23.6 in) at the 150mm end and remarkable overall usability. The Arca-Swiss compatible tripod mount has strap attachment holes and there are various features to support outdoor shooting, including Moisture-Resistant Construction and Fluorine Coating. The 150-500mm F5-6.7 is a highly versatile lens that lets you capture a wide array of subjects ranging from landscapes and birds to sports and wildlife photography. You will be amazed when you experience the powerful and unique world of ultra-telephoto lenses for yourself.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Comfortable handheld shooting with full-frame 500mm lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/01_78a9da3d-eca3-4d69-baf4-8e51601f83ea_480x480.jpg?v=1619647264\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEnjoy comfortable handheld shooting with a compact full-featured, full-frame 500mm lens\u003c\/h2\u003e\n\u003cp\u003eConsidering its pairing with mirrorless cameras, TAMRON pursued a compact size that allows handheld shooting while developing the 150-500mm F5-6.7. With a length of 209.6mm (8.3 in) and maximum diameter of 93mm, the 150-500mm F5-6.7 is astonishingly compact for a 500mm-class ultra-telephoto zoom lens built for use on full-frame mirrorless cameras. Even when extended to the 500mm telephoto end, the lens has a suppressed length of around 283mm (11.1 in). Another distinctive feature is that the arc of rotation of the zoom ring is small—only 75°—which enables swift adjustment to the desired focal length with minimal movement.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Uncompromising high image quality throughout the entire zoom range\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/02_480x480.jpg?v=1619647350\"\u003e\u003c\/div\u003e\n\u003ch2\u003eUncompromising high image quality throughout the entire zoom range\u003c\/h2\u003e\n\u003cp\u003eIn addition to covering a broad range of focal lengths, the 150-500mm F5-6.7 zoom has high resolving power with excellent image-rendering performance across the entire zoom range. The optical construction features 25 elements in 16 groups. The effective placement of special lens elements—including XLD (eXtra Low Dispersion), LD (Low Dispersion) and hybrid aspherical lens elements—enables the 150-500mm F5-6.7 to produce clear images while controlling chromatic aberrations. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating is used to suppress ghosting and flare, which commonly occur under backlit conditions. These features allow the lens to produce finely detailed images of a wide variety of subjects including wild animals, birds, nature and sports, while producing soft and beautiful bokeh effects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"High-speed, high-precision AF means you’ll never miss a photo opportunity\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/03_480x480.jpg?v=1619647381\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh-speed, high-precision AF means you’ll never miss a photo opportunity\u003c\/h2\u003e\n\u003cp\u003eThe 150-500mm F5-6.7 zoom’s AF drive system is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism. VXD delivers extreme high-speed and high-precision movement and ensures exceptionally responsive performance. Even when shooting at the ultra-telephoto end with a focal length of 500mm, the 150-500mm F5-6.7 enables comfortable, stress-free focusing at all shooting distances from near to far. Focus tracking performance is also very high, facilitating shooting of fast-moving subjects, such as when photographing wild birds, sports, vehicles and wildlife in general. The linear motor also suppresses drive noise and vibrations during focusing, making it ideal for shooting both still photos and video in environments that demand quietness.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"VC image stabilization facilitates shooting handheld at the 500mm ultra-telephoto position\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/04_24dd5e6d-f405-4e66-961a-19d6bc70d053_480x480.jpg?v=1619647407\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVC image stabilization facilitates shooting handheld at the 500mm ultra-telephoto position\u003c\/h2\u003e\n\u003cp\u003eWhen shooting in the ultra-telephoto range, even the smallest vibrations can lead to loss of image clarity. The 150-500mm F5-6.7 is equipped with VC (Vibration Compensation) functionality to support sharp images despite unavoidable camera shake. VC delivers powerful support for handheld shooting of scenes with low light levels, such as evening scenes and indoor shots, without the use of a tripod. The lens also features a VC mode selection switch with three modes including a dedicated panning mode (Mode 1: Standard, Mode 2: Exclusively for Panning, and Mode 3: Framing Priority), thereby enabling selection of the ideal VC mode to match shooting conditions and preferences.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"MOD of 0.6m (23.6 in) when shooting at the 150mm setting\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/05_480x480.jpg?v=1619647435\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMOD of 0.6m (23.6 in) when shooting at the 150mm setting\u003c\/h2\u003e\n\u003cp\u003eThe 150-500mm F5-6.7 zoom lets users freely enjoy telephoto macro shooting of subjects at closeup distances. The lens has an MOD (Minimum Object Distance) of 0.6m (23.6 in) at the 150mm wide-angle end, and 1.8m (70.9 in) at the 500mm telephoto end. More remarkably, the maximum magnification ratio at the 150mm end is 1:3.1, offering excellent close-up shooting capabilities for an ultra-telephoto zoom lens. The versatile performance of the 150-500mm F5-6.7 enables shooting of a diverse range of scenes from plants and insects to closeup tabletop photos. It also allows users to shoot very dramatic images because it gives the illusion that the distance between objects is less than in real life. Secondarily, it’s also possible to get interesting head-and-shoulder portraits because of this compression effect.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":39387045789801,"sku":"AFA057S-700","price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/150-500mm-f-5-6.7-Di-III-VC-VXD-Lens-for-Sony-FE-1.jpg?v=1619647090"},{"product_id":"tamron-35-150mm-f-2-2-8-di-iii-vxd-lens-for-sony-fe","title":"Tamron 35-150mm f\/2-2.8 Di III VXD Lens for Sony FE","description":"\u003cp\u003eThe \u003cstrong\u003e35-150mm F\/2-2.8 Di III VXD (Model A058)\u003c\/strong\u003e is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience.\u003c\/p\u003e\n\u003cp\u003eThis lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject.\u003c\/p\u003e\n\u003ch2\u003eThe world's first F2-2.8 fast-aperture zoom lens\u003c\/h2\u003e\n\u003cp\u003eThe new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise.\u003c\/p\u003e\n\u003ch2\u003eVersatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm\u003c\/h2\u003e\n\u003cp\u003eThe 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography.\u003c\/p\u003e\n\u003ch2\u003eOutstanding optical performance throughout the zoom range\u003c\/h2\u003e\n\u003cp\u003eThanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures.\u003c\/p\u003e\n\u003cp\u003eThe versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one!\u003c\/p\u003e\n\u003ch2\u003eFast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus\u003c\/h2\u003e\n\u003cp\u003eThe lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise.\u003c\/p\u003e\n\u003ch2\u003eAchieve stellar close-up photos\u003c\/h2\u003e\n\u003cp\u003eThe new 35-150mm F2-2.8 boasts the ability to take closeup photographs extremely close to the subject. At the 35mm wide-angle end, the MOD is 0.33m (13 in), achieving a maximum magnification ratio of 1:5.7. To further accentuate the subject and separate it visually from its surroundings you can create a greatly blurred background using the large F2-2.8 maximum aperture. You can also take unique and impressive photos, including overhead shots of food and close-ups of parts of small objects, flowers, or other subject details.\u003c\/p\u003e\n\u003ch2\u003eProprietary software tool TAMRON Lens Utility™ for lens function customization\u003c\/h2\u003e\n\u003cp\u003eThis lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.\u003c\/p\u003e\n\u003ch2\u003eFunctions of TAMRON Lens Utility\u003c\/h2\u003e\n\u003cstrong\u003eCustom Switch settings\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eA-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B\u003c\/li\u003e\n\u003cli\u003eFocus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button\u003c\/li\u003e\n\u003cli\u003eSwitch Focus Ring Function (Focus\/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment\u003c\/li\u003e\n\u003cli\u003eAssign function from the camera: Assign custom functions from the camera body\u003c\/li\u003e\n\u003cli\u003e*The function of Focus Set Button can be cleared\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eFocus Ring settings\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eMF Ring Rotation: Change the rotation direction of the focus ring\u003c\/li\u003e\n\u003cli\u003eMF Method: Choose the method of focus operation when using the focus ring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eFirmware updates\u003c\/strong\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":39640747245673,"sku":"AFA058S-700","price":1699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/35-150mm-F-2-2.8-Di-III-VXD-1.jpg?v=1633032976"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f2.8 GM OSS II Lens","description":"\u003cp\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest large-aperture telephoto zoom lens. With significantly evolved AF performance, the \u003cstrong\u003eFE 70-200mm F2.8 GM OSS II\u003c\/strong\u003e can deliver the full potential of today’s advanced still and movie camera bodies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-5_480x480.jpg?v=1634162366\" alt=\"Lake side forest\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eUnprecedented image quality\u003c\/h2\u003e\n\u003cp\u003eThe FE 70-200mm F2.8 GM OSS II delivers superb Image quality throughout the zoom range at all focusing distances with two aspherical elements and one XA (extreme aspherical) element to ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements and one ED aspherical element to minimize chromatic aberration while Sony’s Nano AR (anti-reflective) Coating II subdues flare and ghosting. For additional reach, high-performance 1.4x and 2x teleconverters are available (sold separately).\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-1_480x480.jpg?v=1634162471\" alt=\"Close up of female runner's eye\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eExquisite G Master bokeh and excellent close-up performance\u003c\/h2\u003e\n\u003cp\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade circular aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 1.32 ft (0.4 meters) at 70mm and 2.69 ft (0.82 meters) at 200mm. Maximum magnification is 0.3x. Deep bokeh at F2.8 adds extra expressive close-up capability. Floating focus ensures pinpoint sharpness even at minimum focus distance, while inner focus makes it easy to get close.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-2_480x480.jpg?v=1634162519\" alt=\"autofocus motor diagram\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast, precise AF supports creative shooting\u003c\/h2\u003e\n\u003cp\u003eFour of Sony’s original XD (Extreme Dynamic) Linear Motors, two for each of the lens’s focus groups, deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model for fast, precise continuous autofocus and tracking for stills and movies. AF tracking while zooming is improved by approx. 30% which greatly increase chances of getting the shot even with subjects moving rapidly towards the lens. A floating focus mechanism that divides the lens’s focus group into two independently controllable groups is extremely effective in minimizing aberration that varies with focusing distance.\u003c\/p\u003e\n\u003ch2\u003eProfessional movie capability\u003c\/h2\u003e\n\u003cp\u003eDesigned with movie magic in mind and the latest lens technology to reduce focus breathing, focus shift when zooming and axis shift when zooming. The XD Linear Motors and a new aperture drive unit contribute to quiet operation and independent control rings for focus, zoom and iris, with a click on\/off switch for the aperture ring, make this lens ideal for movie shooting. Sony’s Linear Response MF feature ensures responsive and repeatable direct manual focus control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-3_480x480.jpg?v=1634162579\" alt=\"over the shoulder view of photographer shooting a volleyball game\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eThe lightest in its class\u003c\/h2\u003e\n\u003cp\u003eThis lens offers outstanding optical quality and autofocus in the world’s lightest 70-200mm F2.8 zoom lens. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 2.3 lb. (1045 grams); approx. 29% lighter than the previous model. Advanced design improves balance, while a constant barrel length further contributes to easy, agile handling.\u003c\/p\u003e\n\u003ch2\u003eAberration controlled for superb images\u003c\/h2\u003e\n\u003cp\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding. An ED aspherical element is also used to simultaneously suppress chromatic and spherical aberration that are common issues in telephoto lenses.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"close up of lens switches and control dials\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-4_480x480.jpg?v=1634162707\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eProfessional control and reliability\u003c\/h2\u003e\n\u003cp\u003eFlexible focus control is provided by features such as Full-time DMF (Direct Manual Focus), Linear Response MF, and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, 2, and 3 optical image stabilization ensure sharp images in different shooting conditions and a dust and moisture resistant design plus fluorine-coated front element maximize reliability in tough environments.\u003c\/p\u003e\n\u003ch2\u003eNano AR Coating II for maximum clarity\u003c\/h2\u003e\n\u003cp\u003eSony’s Nano AR Coating II has been developed and evenly applied to large lens elements and highly curved element surfaces to suppress internal reflections to minimize flare and ghosting for clear, crisp imagery. Despite the lens's complex design, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/p\u003e\n\u003ch2\u003eHigh-performance teleconverters\u003c\/h2\u003e\n\u003cp\u003eOptional high-performance 1.4x and 2.0x teleconverters extend the lens's focal length to a maximum of 400mm (600mm on an APS-C body) at F5.6. Full G Master quality is maintained when the teleconverters are in use. Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.\u003c\/p\u003e\n\u003ch2\u003eDesigned for refined movie imagery\u003c\/h2\u003e\n\u003cp\u003eThe latest lens design technology reduces focus breathing, focus shift when zooming, and axis shift when zooming. XD Linear Motors and a newly developed aperture drive unit also contribute to quiet operation, greatly reducing noise and vibration that can interfere with movie recording. Independent control rings for focus, zoom, and iris, allow precise manual operation in movie applications. The aperture ring has a click on\/off switch that allows the aperture click switch stops to be turned ON for tactile feedback when shooting stills or OFF for smooth, silent iris control when shooting movies.\u003c\/p\u003e\n\u003ch2\u003eIris lock stops unwanted exposure shifts\u003c\/h2\u003e\n\u003cp\u003eAn iris lock switch prevents unwanted exposure changes while shooting. When locked, the aperture is either locked at the [A] position or can be rotated between any of the manual settings from F2.8 to F22. When unlocked, the aperture ring can be rotated between [A] and any of the manual settings without limitation.\u003c\/p\u003e\n\u003ch2\u003eOptical image stabilization with three modes\u003c\/h2\u003e\n\u003cp\u003eBuilt-in optical image stabilization makes it easy to shoot sharp images handheld. MODE 1 is for normal use image stabilization while MODE 2 stabilization is optimized for panning shots and MODE 3 emphasizes framing stability when shooting dynamic, unpredictable motion. 5-axis image stabilization becomes available when the lens is mounted on an α body that has in-body image stabilization.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection\u003c\/h2\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose. Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually while shooting stills or movies. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003c\/p\u003e\n\u003ch2\u003eFull-time DMF supports pinpoint focus\u003c\/h2\u003e\n\u003cp\u003eWhen the Full-time DMF is ON, manual focus is automatically engaged when the focus ring is operated, even in AF-C mode. This is a great way to refine focus after initial autofocus and allows quick correction if autofocus targets the wrong subject. Full-time DMF is not affected by focus-range limiter switch settings.\u003c\/p\u003e\n\u003ch2\u003eFocus-range limiter\u003c\/h2\u003e\n\u003cp\u003eA focus-range limiter switch (FULL\/∞~3m) makes it possible to limit AF operation to a predetermined range to maximize AF speed and prevent focusing on unwanted objects.\u003c\/p\u003e\n\u003ch2\u003eDust and moisture resistant design\u003c\/h2\u003e\n\u003cp\u003eThe dust and moisture resistant design make this lens appropriate for heavy-duty outdoor use providing the reliability needed in challenging conditions by professionals and enthusiasts. Dust and moisture resistance are notably improved compared to the previous model. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount. The internal zoom mechanism further resists dust and moisture while maintaining a constant lens barrel length.\u003c\/p\u003e\n\u003ch2\u003eThree customizable focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eThree customizable focus hold buttons are provided 90˚ apart for easy access and convenient control when shooting in horizontal or vertical orientation and just about any angle. The focus hold buttons not only perform their primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003ch2\u003eNew lens hood design\u003c\/h2\u003e\n\u003cp\u003eThe supplied lens hood features an opening that allows convenient operation of circular polarizing or variable ND filters. It also has a flocked interior that is highly effective in preventing unwanted reflections. Silicone rubber is used on the circular front edge of the hood to enhance overall usability.\u003c\/p\u003e\n\u003ch2\u003eRemovable tripod mount\u003c\/h2\u003e\n\u003cp\u003eA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39654581403753,"sku":"SEL70200GM2","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-70-200mm-f2.8-GM-OSS-II-Lens-1.jpg?v=1634140672"},{"product_id":"sony-alpha-a7-iv-digital-camera-body","title":"Sony Alpha a7 IV Digital Camera Body","description":"\u003cp\u003ePrepare to be inspired, the \u003cstrong\u003eSony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera\u003c\/strong\u003e - a true hybrid. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K movie quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_ExmorR_480x480.jpg?v=1635783260\" alt=\"Sony ExmorR Sensor\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e33MP high-resolution full-frame sensor\u003c\/h2\u003e\n\u003cp\u003eThe full-frame 33MP Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+ stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_BionzXR_480x480.jpg?v=1635783355\" alt=\"BionzXR processors\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\n\u003ch2\u003eBeautiful images with reduced noise\u003c\/h2\u003e\n\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch2\u003eWide, 15-stop dynamic range\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the A7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\n\u003ch2\u003eInstantly turn your Alpha 7 IV into a live streaming web camera\u003c\/h2\u003e\n\u003cp\u003eAll it takes is a USB connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_skintone_480x480.jpg?v=1635783459\" alt=\"Softskin feature applied\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's built-in Soft Skin Effect is available in four level settings (OFF, LO, MID, and HI). It makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies.\u003c\/p\u003e\n\u003ch2\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_oversample_7k_480x480.jpg?v=1635783513\" alt=\"oversampled 7k\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/h2\u003e\n\u003cp\u003eThanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003ch2\u003eBeautiful color expression made simple, with S-Cinetone™\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e\n\u003ch2\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_focus_map_480x480.jpg?v=1635783545\" alt=\"focus map feature in action\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVisualize depth of field with Focus Map\u003c\/h2\u003e\n\u003cp\u003eAnswering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.\u003c\/p\u003e\n\u003ch2\u003eAF Assist for seamless transitions between AF and manual focus\u003c\/h2\u003e\n\u003cp\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_AFpoints_480x480.jpg?v=1635783784\" alt=\"AFpoint and tracking points\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/h2\u003e\n\u003cp\u003eThe Fast Hybrid AF system, combining 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.\u003c\/p\u003e\n\u003ch2\u003eSony's smart AI-based Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eThe superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Real time eye focus for pets\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_EyeAFforAnimal_480x480.jpg?v=1635783855\"\u003e\u003c\/div\u003e\n\u003ch2\u003eImproved Real-time Eye AF\u003c\/h2\u003e\n\u003cp\u003eKeeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch2\u003ePet photos made easy\u003c\/h2\u003e\n\u003cp\u003eFast, accurate focus for difficult animal shots. By setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"eye tracking for birbs\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbiframe_480x480.jpg?v=1635784030\"\u003e\u003c\/div\u003e\n\u003ch2\u003eReal-time Eye AF for birds for stills and movie\u003c\/h2\u003e\n\u003cp\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"10 burst shot sequence\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_10burst_480x480.jpg?v=1635784148\"\u003e\u003c\/div\u003e\n\u003ch2\u003e10-frame-per-second continuous shooting with massive buffer\u003c\/h2\u003e\n\u003cp\u003eBoth the mechanical and electronic shutters allow continuous shooting of 33MP RAW+JPEG still images at up to 10 fps with AF\/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). It's even possible to capture over 800 uncompressed RAW+JPEG frames (more than 1600 altogether) in Hi+ mode. Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\n\u003ch2\u003eNext-level image quality with 10-bit 4:2:2 recording\u003c\/h2\u003e\n\u003cp\u003eMake in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra encoding\u003c\/h2\u003e\n\u003cp\u003eAll-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003ch2\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding for superior image quality and smaller space-saving file sizes.\u003c\/p\u003e\n\u003ch2\u003eS-Log for color matching with professional video equipment\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\n\u003ch2\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/h2\u003e\n\u003cp\u003eBroaden your creative palette with a selection of ten Creative Look presets with eight adjustable parameters. You can easily impart a particular mood in your still images, movies and live streaming. All preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003ch2\u003e5-axis optical image stabilization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation to maximize the performance of the camera's 33MP sensor. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF (manual focus) Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"active stabilization diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_Activestabilize_480x480.jpg?v=1635784216\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHand-held movie shooting with Active Mode\u003c\/h2\u003e\n\u003cp\u003eActive Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\n\u003ch2\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV offers HEIF (High Efficiency Image File) still-image encoding in addition to 14-bit RAW and conventional 8-bit JPEG. 10-bit color depth minimizes degradation of image quality when editing, providing smooth gradations and more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003ch2\u003eSony's flash units coordinate with the camera's face-detection system\u003c\/h2\u003e\n\u003cp\u003eSony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white balance synchronization and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes for unmatched dependability and creative possibilities. Additionally, compatible flash and radio wireless commander units connected to the Alpha 7 IV can now be controlled directly from the camera interface for greater convenience during shoots.\u003c\/p\u003e\n\u003ch2\u003eMultiple audio input options\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides multiple audio input options for the movie creator. A digital Multi Interface (MI) Shoe enables cable-less connection for high-quality sound, while also supplying power, eliminating concerns about mic batteries. A digital signal from a compatible digital MI shoe microphone provides higher quality audio without degradation, directly transferring the digital audio signal to the camera. A 3.5mm mic input jack is also provided for non-MI shoe microphones. When wind-noise reduction, is set to “Auto” and wind noise is detected, the integrated microphone uses newly developed signal-processing technology to greatly reduced wind noise without affecting other sounds.\u003c\/p\u003e\n\u003ch2\u003eImprovements in selection and editing workflow\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed. Still-image Divider Frames can be inserted between images in order to quickly locate desired scenes; a black background with a grey arrow indicates a new scene or section. Two types of shot marks, used as \"essence marks\" or flags, can be easily added to recorded movie footage to mark favorite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback. Files can be selected to be transferred according to criteria such as rating, shot marks, protection status or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2\u003eCommunication features for easy sharing and distribution\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a\/b\/g\/n\/ac standards are supported), for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C® connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\n\u003ch2\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/h2\u003e\n\u003cp\u003eBefitting its status as a true hybrid camera, the Alpha 7 IV comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed can also be maintained separately for stills and movies. S\u0026amp;Q mode can be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003ch2\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, fogging and dust resistance (including significantly improved internal fogging resistance relative to the Alpha 7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Vari-angle LCD monitor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_LCDmonitor_480x480.jpg?v=1635784313\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVari-angle touch LCD monitor for greater freedom when shooting\u003c\/h2\u003e\n\u003cp\u003eThe large, side-opening 3-inch 1.03-mega-dot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. In addition, the touch functionality allows for fast and easy menu access in addition to advanced touch focus features for both still and movie.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Touch Screen operation\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbtouch_480x480.jpg?v=1635784511\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAF control through touch operation\u003c\/h2\u003e\n\u003cp\u003eTouch operation is now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation. Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\n\u003ch2\u003eThe latest mode-specific menus and customization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable rear dial R, which replaces the previous exposure compensation dial, giving you quick access to features such as ISO control, Creative Look or other settings. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\n\u003ch2\u003eDual media slots\u003c\/h2\u003e\n\u003cp\u003eDual media slots allow you to continue shooting even if one memory card fills up. Both slots support UHS-I and UHS-II SDXC\/SDHC cards and one of the slots supports high-performance CFexpress Type A cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-resolution, high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003ch2\u003eHeat management\u003c\/h2\u003e\n\u003cp\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003c\/p\u003e\n\u003ch2\u003eReliable, robust engineering\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV has improved dust and moisture resistance to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\n\u003ch2\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV uses a high-capacity Z battery (NP-FZ100), along with optional external power options that include USB power supplies and AC adaptors. Battery drain can be minimized by adding a high-capacity mobile battery for extended shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, for extended recording.\u003c\/p\u003e\n\u003ch2\u003eImaging Edge Desktop™ \/ Imaging Edge Mobile™\u003c\/h2\u003e\n\u003cp\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth® functionality of the Alpha 7 IV to provide a wide variety of convenient shooting and sharing functions. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39663879290985,"sku":"ILCE-7M4\/B","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7-IV-Digital-Camera-Body-1.jpg?v=1704236721"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii-lens","title":"Sony FE 24-70mm f2.8 GM II Lens","description":"\u003cp\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the \u003cstrong\u003eFE 24-70mm F2.8 GM OSS II\u003c\/strong\u003e can deliver the full potential of today’s advanced still and movie cameras.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"long exposure of river water over rocks\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-12_300x300.jpg?v=1651091891\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSuperb image quality that rivals the best primes\u003c\/h2\u003e\n\u003cp\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, realize sharp, clear images at all zoom and aperture settings.\u003c\/p\u003e\n\u003ch2\u003eMinimal flare and ghosting\u003c\/h2\u003e\n\u003cp\u003eNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’ design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony 24-70mm f\/2.8 GM II lens in the hand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-15_300x300.jpg?v=1651091959\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSmall, light and versatile\u003c\/h2\u003e\n\u003cp\u003eThis lens is the smallest and lightest F2.8 24-70mm zoom in its class. It weighs just 24.6 oz (695 g), over 20% less than the previous model. It is 16 mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"jars of blue chalk\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-14_300x300.jpg?v=1651092045\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful G Master bokeh\u003c\/h2\u003e\n\u003cp\u003eBeautiful, natural F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements manufactured to 0.01 -micron surface precision suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"climber with spot light focusing on them\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-16_300x300.jpg?v=1651092459\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast, precise AF and excellent response\u003c\/h2\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve fast, precise and quiet AF with excellent tracking. Shoot at up to 30 frames per second or up to 4K 120p with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"close up of woman's eye\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-17_300x300.jpg?v=1651092493\"\u003e\u003c\/div\u003e\n\u003ch2\u003eExcellent close-up performance\u003c\/h2\u003e\n\u003cp\u003eMinimum focusing distance is just 8.3” (0.21 m) at 24 mm and 11.8” (0.30 m) at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/p\u003e\n\u003ch2\u003eVideo performance refined for visual creators\u003c\/h2\u003e\n\u003cp\u003eAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Dedicated aperture ring\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-18_300x300.jpg?v=1651092530\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/h2\u003e\n\u003cp\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 ~ F22 settings\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: left;\" alt=\"Zoom smoothness switch, customizable focus hold buttons\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-20_300x300.jpg?v=1651092571\"\u003e\u003c\/div\u003e\n\u003ch2\u003eZoom smoothness switch, customizable focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eZoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won’t extend unexpectedly during transportation. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies. Two customizable focus hold buttons are provided for easy access and control when at most any orientation. Alternative functions can be assigned from the camera’s menu.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"dust and moisture resistant design\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-19_300x300.jpg?v=1651092608\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDust and moisture resistant design\u003c\/h2\u003e\n\u003cp\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003ch2\u003eAberration controlled for superb images\u003c\/h2\u003e\n\u003cp\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"interior architecture shot\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-13_300x300.jpg?v=1651092696\"\u003e\u003c\/div\u003e\n\u003ch2\u003eNatural, linear manual focus response\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. It also provides precise repeatability. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection\u003c\/h2\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003ch2\u003ePetal-shaped, bayonet mount lens hood\u003c\/h2\u003e\n\u003cp\u003eThe supplied petal-shaped lens hood features an opening that allows convenient operation of optional circular polarizing and variable ND filters.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39981518028905,"sku":"SEL2470GM2","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-24-70mm-f2.8-GM-II-Lens-1.jpg?v=1651075252"},{"product_id":"sony-alpha-a7-iv-with-fe-28-70mm-f3-5-5-6-oss-lens-kit-open-box","title":"Sony Alpha a7 IV with FE 28-70mm f3.5-5.6 OSS Lens Kit *OPEN BOX*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\"\u003ePrepare to be inspired, the \u003cstrong\u003eSony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera\u003c\/strong\u003e - a true hybrid. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K movie quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Sony ExmorR Sensor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_ExmorR_480x480.jpg?v=1635783260\"\u003e\u003c\/div\u003e\n\u003ch2\u003e33MP high-resolution full-frame sensor\u003c\/h2\u003e\n\u003cp\u003eThe full-frame 33MP Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+ stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"BionzXR processors\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_BionzXR_480x480.jpg?v=1635783355\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\n\u003ch2\u003eBeautiful images with reduced noise\u003c\/h2\u003e\n\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch2\u003eWide, 15-stop dynamic range\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the A7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\n\u003ch2\u003eInstantly turn your Alpha 7 IV into a live streaming web camera\u003c\/h2\u003e\n\u003cp\u003eAll it takes is a USB connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Softskin feature applied\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_skintone_480x480.jpg?v=1635783459\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's built-in Soft Skin Effect is available in four level settings (OFF, LO, MID, and HI). It makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies.\u003c\/p\u003e\n\u003ch2\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"oversampled 7k\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_oversample_7k_480x480.jpg?v=1635783513\"\u003e\u003c\/div\u003e\n\u003ch2\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/h2\u003e\n\u003cp\u003eThanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003ch2\u003eBeautiful color expression made simple, with S-Cinetone™\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e\n\u003ch2\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"focus map feature in action\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_focus_map_480x480.jpg?v=1635783545\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVisualize depth of field with Focus Map\u003c\/h2\u003e\n\u003cp\u003eAnswering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.\u003c\/p\u003e\n\u003ch2\u003eAF Assist for seamless transitions between AF and manual focus\u003c\/h2\u003e\n\u003cp\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"AFpoint and tracking points\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_AFpoints_480x480.jpg?v=1635783784\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/h2\u003e\n\u003cp\u003eThe Fast Hybrid AF system, combining 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.\u003c\/p\u003e\n\u003ch2\u003eSony's smart AI-based Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eThe superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_EyeAFforAnimal_480x480.jpg?v=1635783855\" alt=\"Real time eye focus for pets\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eImproved Real-time Eye AF\u003c\/h2\u003e\n\u003cp\u003eKeeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch2\u003ePet photos made easy\u003c\/h2\u003e\n\u003cp\u003eFast, accurate focus for difficult animal shots. By setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbiframe_480x480.jpg?v=1635784030\" alt=\"eye tracking for birbs\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eReal-time Eye AF for birds for stills and movie\u003c\/h2\u003e\n\u003cp\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_10burst_480x480.jpg?v=1635784148\" alt=\"10 burst shot sequence\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e10-frame-per-second continuous shooting with massive buffer\u003c\/h2\u003e\n\u003cp\u003eBoth the mechanical and electronic shutters allow continuous shooting of 33MP RAW+JPEG still images at up to 10 fps with AF\/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). It's even possible to capture over 800 uncompressed RAW+JPEG frames (more than 1600 altogether) in Hi+ mode. Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\n\u003ch2\u003eNext-level image quality with 10-bit 4:2:2 recording\u003c\/h2\u003e\n\u003cp\u003eMake in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra encoding\u003c\/h2\u003e\n\u003cp\u003eAll-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003ch2\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding for superior image quality and smaller space-saving file sizes.\u003c\/p\u003e\n\u003ch2\u003eS-Log for color matching with professional video equipment\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\n\u003ch2\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/h2\u003e\n\u003cp\u003eBroaden your creative palette with a selection of ten Creative Look presets with eight adjustable parameters. You can easily impart a particular mood in your still images, movies and live streaming. All preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003ch2\u003e5-axis optical image stabilization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation to maximize the performance of the camera's 33MP sensor. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF (manual focus) Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_Activestabilize_480x480.jpg?v=1635784216\" alt=\"active stabilization diagram\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHand-held movie shooting with Active Mode\u003c\/h2\u003e\n\u003cp\u003eActive Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\n\u003ch2\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV offers HEIF (High Efficiency Image File) still-image encoding in addition to 14-bit RAW and conventional 8-bit JPEG. 10-bit color depth minimizes degradation of image quality when editing, providing smooth gradations and more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003ch2\u003eSony's flash units coordinate with the camera's face-detection system\u003c\/h2\u003e\n\u003cp\u003eSony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white balance synchronization and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes for unmatched dependability and creative possibilities. Additionally, compatible flash and radio wireless commander units connected to the Alpha 7 IV can now be controlled directly from the camera interface for greater convenience during shoots.\u003c\/p\u003e\n\u003ch2\u003eMultiple audio input options\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides multiple audio input options for the movie creator. A digital Multi Interface (MI) Shoe enables cable-less connection for high-quality sound, while also supplying power, eliminating concerns about mic batteries. A digital signal from a compatible digital MI shoe microphone provides higher quality audio without degradation, directly transferring the digital audio signal to the camera. A 3.5mm mic input jack is also provided for non-MI shoe microphones. When wind-noise reduction, is set to “Auto” and wind noise is detected, the integrated microphone uses newly developed signal-processing technology to greatly reduced wind noise without affecting other sounds.\u003c\/p\u003e\n\u003ch2\u003eImprovements in selection and editing workflow\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed. Still-image Divider Frames can be inserted between images in order to quickly locate desired scenes; a black background with a grey arrow indicates a new scene or section. Two types of shot marks, used as \"essence marks\" or flags, can be easily added to recorded movie footage to mark favorite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback. Files can be selected to be transferred according to criteria such as rating, shot marks, protection status or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2\u003eCommunication features for easy sharing and distribution\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a\/b\/g\/n\/ac standards are supported), for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C® connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\n\u003ch2\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/h2\u003e\n\u003cp\u003eBefitting its status as a true hybrid camera, the Alpha 7 IV comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed can also be maintained separately for stills and movies. S\u0026amp;Q mode can be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003ch2\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, fogging and dust resistance (including significantly improved internal fogging resistance relative to the Alpha 7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_LCDmonitor_480x480.jpg?v=1635784313\" alt=\"Vari-angle LCD monitor\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVari-angle touch LCD monitor for greater freedom when shooting\u003c\/h2\u003e\n\u003cp\u003eThe large, side-opening 3-inch 1.03-mega-dot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. In addition, the touch functionality allows for fast and easy menu access in addition to advanced touch focus features for both still and movie.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbtouch_480x480.jpg?v=1635784511\" alt=\"Touch Screen operation\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAF control through touch operation\u003c\/h2\u003e\n\u003cp\u003eTouch operation is now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation. Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\n\u003ch2\u003eThe latest mode-specific menus and customization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable rear dial R, which replaces the previous exposure compensation dial, giving you quick access to features such as ISO control, Creative Look or other settings. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\n\u003ch2\u003eDual media slots\u003c\/h2\u003e\n\u003cp\u003eDual media slots allow you to continue shooting even if one memory card fills up. Both slots support UHS-I and UHS-II SDXC\/SDHC cards and one of the slots supports high-performance CFexpress Type A cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-resolution, high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003ch2\u003eHeat management\u003c\/h2\u003e\n\u003cp\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003c\/p\u003e\n\u003ch2\u003eReliable, robust engineering\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV has improved dust and moisture resistance to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\n\u003ch2\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV uses a high-capacity Z battery (NP-FZ100), along with optional external power options that include USB power supplies and AC adaptors. Battery drain can be minimized by adding a high-capacity mobile battery for extended shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, for extended recording.\u003c\/p\u003e\n\u003ch2\u003eImaging Edge Desktop™ \/ Imaging Edge Mobile™\u003c\/h2\u003e\n\u003cp\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth® functionality of the Alpha 7 IV to provide a wide variety of convenient shooting and sharing functions. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40107038408809,"sku":"ILCE-7M4K\/B-OB","price":2598.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7-IV-Digital-Camera-with-FE-28-70mm-f3-5-5-6-OSS-Lens-Kit-2_db54d71a-a9a0-4e43-8751-8b610e40e601.jpg?v=1656614944"},{"product_id":"tamron-50-400mm-f-4-5-6-3-di-iii-vc-vxd-lens-for-sony-fe","title":"Tamron 50-400mm F\/4.5-6.3 Di III VC VXD Lens for Sony FE","description":"\u003ch2\u003eFresh, new photographic expression unleashed by 50-400mm zoom range\u003c\/h2\u003e\n\u003cp\u003eAn ultra-telephoto zoom lens for Sony E-mount and Nikon Z- Mount full-frame mirrorless cameras with added versatility that starts at 50mm and delivers an 8x zoom ratio.\u003c\/p\u003e\n\u003cp\u003eThe 50-400mm F\/4.5-6.3 Di III VC VXD (Model A067) is the unprecedented, next-level ultra-telephoto zoom lens for full-frame mirrorless cameras. Featuring a stunning 8x zoom ratio, it provides a wide range of focal lengths that covers the standard 50mm and stretches all the way to 400mm at the ultra-telephoto end that offers an unmatched level of versatility. With of its wide 50mm starting focal length, full-body shots of subjects like wildlife can be captured in the surrounding environment. The wider end of this unique mirrorless zoom lens is particularly useful for side-line sports, wildlife and other subjects that move closer as you are shooting, allowing you to continue photographing without the need to change lenses. For spectacular results, the precise arrangement of special lens elements effectively delivers uncompromising high image quality throughout the entire 50-400mm zoom range. In spite of high resolving power and extraordinary reach, the 50-400mm F4.5-6.3 is incredibly compact with a length of just 183.4mm (7.2 in) and a light weight of 1,155g (40.7 oz). With about the same light weight and compact size of a conventional 100-400mm class zoom, it’s easy to pack and comfortable to carry all day. For superb results in a broad variety of situations, the new 50-400mm F4.5-6.3 is equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism and proprietary image stabilization mechanism VC (Vibration Compensation). These features combine with others make it possible to capture sharp images even when shooting wild birds and fast-moving sports action. Additionally, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities. The MOD (Minimum Object Distance) is a scant 0.25m (9.8 in) at the 50mm end, and the maximum magnification ratio is 1:2. Also, users can customize certain functions and update the firmware via the Connector Port by using the dedicated TAMRON Lens Utility™. For this new zoom lens, TAMRON Lens Utility newly offers a “Focus Limiter” function. Clearly, the 50-400mm F4.5-6.3 is a brand-new kind of ultra-telephoto zoom lens that combines a 50mm standard focal length, outstanding image quality and highly nimble mobility. This one lens captures a lively world with all the clarity you desire and can guide you to exhilarating new photographic experiences.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-10_1024x1024.jpg?v=1661963326\" alt=\"Tamron 50-400mm zoom range\"\u003e\u003c\/p\u003e\n\u003ch2\u003eCovers 50mm standard focal length up to 400mm at the ultra-telephoto range, 50-400mm F\/4.5-6.3 Di III VC VXD (Model A067)\u003c\/h2\u003e\n\u003cp\u003eOne of the greatest features of the 50-400mm F4.5-6.3 is its dramatically broad range of focal lengths which covers 50mm to 400mm and delivers an 8x zoom ratio. With a focal length of 50mm at the wide end, you can create images that capture the subject and also make use of the background as well as subjects that may continuously move closer and further away, such as when whale watching, shooting sports at the sidelines, and photographing animals in habitats. Users can enjoy shooting a vast variety of subjects from landscapes and wild birds to animals, sports and small groups. Despite its wide range and capabilities, the compact and lightweight zoom measures just 183.4mm (7.2 in) and weighs 1,155g (40.7 oz). This makes the lens easy to handle, and also makes it useful in situations like air travel when you want to reduce the bulk you are carrying.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-9_400x400.jpg?v=1661963504\" alt=\"Photo of a tiger\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding image quality throughout the entire 50-400mm zoom range\u003c\/h2\u003e\n\u003cp\u003eThe 50-400mm F4.5-6.3 was developed in pursuit of high image quality throughout the entire zoom range. The optical construction features 24 elements in 18 groups. The generous and effective use of special lens elements, including XLD (eXtra Low Dispersion), LD (Low Dispersion) and Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. The 50-400mm F4.5-6.3 also features BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating that minimizes ghosting and flare and expresses the minute details of subjects even under backlit conditions. Enjoy clear and sharp resolution to the edges of the frame, plus the soft, beautiful bokeh effects of the type that only an ultra-telephoto can create.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-11_400x400.jpg?v=1661963558\" alt=\"photo of a meerkat\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh-speed, high-precision AF means you’ll never miss another photo opportunity\u003c\/h2\u003e\n\u003cp\u003eThe 50-400mm F4.5-6.3 utilizes the renowned VXD linear motor focus mechanism. This advanced AF mechanism combines class-leading speed and precision, enabling fast and accurate focusing from MOD through to infinity. What’s more, excellent focus tracking performance of moving objects makes it possible to capture sharp images even when shooting wild birds and fast sports action.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-12_480x480.jpg?v=1661963736\" alt=\"Tamron VC simulation\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eTAMRON's proprietary VC takes the shakes out of handheld shooting\u003c\/h2\u003e\n\u003cp\u003eThe lens is equipped with TAMRON's proprietary VC mechanism, and effectively controls camera shake that can occur when shooting at telephoto focal lengths. It also helps reduce fuzzy pictures when shooting handheld in low-light conditions or at slower shutter speeds. Furthermore, using AI technologies, the lens chooses the appropriate compensation characteristics for videography at focal lengths of 100mm or less.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-13_400x400.jpg?v=1661963810\" alt=\"Photo of an Ant showing macro capabilities of the Tamron 50-400mm\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHalf-macro photography with 1:2 magnification ratio at the 50mm end\u003c\/h2\u003e\n\u003cp\u003eThe 50-400mm F4.5-6.3 is capable of extremely high performance when shooting close-ups, particularly for an ultra-telephoto zoom lens. Users can enjoy half-macro shooting with an MOD of 0.25m (9.8 in) and a maximum magnification ratio of 1:2 at the 50mm zoom setting. Moreover, at the 400mm telephoto end the MOD is 1.5m (59.1 in), providing a maximum magnification ratio of 1:4 for dynamic shots. The unprecedented level of freedom in shooting reveals the charm of subjects more than ever, and flexible shooting options previously unseen in ultra-telephoto zooms.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-14_400x400.jpg?v=1661963900\" alt=\"Tamron lens utility demonstration\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e“Focus Limiter” function that limits the AF focus search range has been added to the TAMRON Lens Utility\u003c\/h2\u003e\n\u003cp\u003eThe dedicated TAMRON Lens Utility software developed in-house by TAMRON is compatible with the 50-400mm F4.5-6.3. Simply connect the Connector Port on the lens to a computer via the optional TAMRON Connection Cable*. Users can customize the functions and easily update the firmware through the lens. Additionally, with the 50-400mm F4.5-6.3 you can select the “Focus Limiter” function that allows you to limit the focus search range of the AF. This function shortens the time taken to refocus when a subject slips out of focus and prevents focusing on obstacles in front of a subject. The function can be instantly toggled using the Focus Set Button, ensuring that you never miss an unexpected photo opportunity. The TAMRON Lens Utility can be used to customize functions based on various shooting styles for both still photography and video, thereby providing a more fulfilling shooting experience.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40257458536553,"sku":"A067S","price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-1.jpg?v=1661546778"},{"product_id":"sony-alpha-a7r-v-digital-camera-body","title":"Sony Alpha a7R V Digital Camera Body","description":"\u003cp\u003eNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p\/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. The A7R V is an important turning point toward the future of imaging.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca class=\"btn\" href=\"https:\/\/www.sony.com\/electronics\/support\/e-mount-body-ilce-7-series\/ilce-7rm5\/downloads\" style=\"background-color: #aa0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\" target=\"_blank\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\" alt=\"new AI processor for Sony A7R V camera\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\"\u003e\u003c\/div\u003e\n\u003ch2\u003eA whole new level of camera intelligence from new AI processing unit\u003c\/h2\u003e\n\u003cp\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/p\u003e\n\u003ch2\u003eNext-generation AF with Real-time Recognition autofocus\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/p\u003e\n\u003ch2\u003e61.0 MP full-frame back-illuminated Exmor R™ CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with 61.0 million pixels and the latest BIONZ XR™ image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.\u003c\/p\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\" alt=\"videographer filming model\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding filmmaking with 8K 24p\/25p and 4K 60p\/50p\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\n\u003ch2\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/h2\u003e\n\u003cp\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\" alt=\"5-Axis in body image stabilization\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAdvanced optical 5-axis in-body image stabilization for 8-step compensation\u003c\/h2\u003e\n\u003cp\u003eThe α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003c\/p\u003e\n\u003ch2\u003eSelectable large\/medium\/small RAW image sizes and quality\u003c\/h2\u003e\n\u003cp\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003c\/p\u003e\n\u003ch2\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/h2\u003e\n\u003cp\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. With the latest version of Imaging Edge Desktop™ software, small pixel-level movements are automatically detected and corrected.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\" alt=\"human pose estimation improves Autofocusing capabilities\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHuman pose estimation utilizes subject form data recognition\u003c\/h2\u003e\n\u003cp\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003c\/p\u003e\n\u003ch2\u003eImproved accuracy of WB control with Visible Light and IR sensor\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AWB function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003c\/p\u003e\n\u003ch2\u003eConsistently accurate exposure and color\u003c\/h2\u003e\n\u003cp\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/p\u003e\n\u003ch2\u003ePrecise image stabilization compensation at the single-pixel level\u003c\/h2\u003e\n\u003cp\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003c\/p\u003e\n\u003ch2\u003eFaster, more precise wide-area AF even in low light\u003c\/h2\u003e\n\u003cp\u003eThe processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area. The latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode. The α7R V also includes a Focus Priority mode for more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\n\u003ch2\u003eFocus bracketing with up to 299 sequentially shifted focus points\u003c\/h2\u003e\n\u003cp\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/p\u003e\n\u003ch2\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/h2\u003e\n\u003cp\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003c\/p\u003e\n\u003ch2\u003eFull-pixel readout for 8K movies with incredible resolution\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution 8K 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the potential resolution provided by the sensor and full-pixel readout.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony A7R V viewfinder design diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eQXGA viewfinder with the highest resolution in its class\u003c\/h2\u003e\n\u003cp\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification22, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003c\/p\u003e\n\u003ch2\u003ePrecise, versatile external flash control\u003c\/h2\u003e\n\u003cp\u003eWhen a compatible Sony external flash unit is used with the camera's auto white balance function, the white balance is adjusted to produce natural skin tones on faces based on the balance between the flash output and ambient light. TTL flash control is applied up to 10 fps continuous shooting so that stable illumination and consistent exposure are achieved for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed.\u003c\/p\u003e\n\u003ch2\u003eExpressive S-Cinetone™ S-Log3, HLG and 10 Creative Look presets in-camera\u003c\/h2\u003e\n\u003cp\u003eBased on the technology of CineAlta™ cameras such as the acclaimed VENICE, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/h2\u003e\n\u003cp\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-gray (18% gray), achieving up to 14+ stops of latitude. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. These advanced settings make it easy to match footage shot on the α7R V with footage shot on VENICE and VENICE 2 digital cinema cameras or FX series cameras equipped with S-Log3 gamma curve settings, for smooth, efficient editing.\u003c\/p\u003e\n\u003ch2\u003eReal-time Tracking AF subject recognition for movies\u003c\/h2\u003e\n\u003cp\u003eThanks to substantial improvements in subject recognition, the camera can provide more reliable Real-time Tracking, keeping track of specified subjects with precise focus, including focus on the subject's eyes. Subject recognition is now enabled for movie shoots as well as still-image photography, for fast, stable focus when shooting. Even with subject recognition OFF, touch operation allows subjects to be acquired and tracked based on color, pattern (luminance) and distance (depth).\u003c\/p\u003e\n\u003ch2\u003eActive Mode for enhanced movie image stabilization\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eBreathing compensation for consistent angle of view\u003c\/h2\u003e\n\u003cp\u003eWhen shooting movies, breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post production20\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\" alt=\"Sony A7R V heat dissipation diagram\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEffective heat dissipation for extended recording times\u003c\/h2\u003e\n\u003cp\u003eHeat generated by the image sensor, image processor, and AI processing unit is effectively dissipated to prevent overheating. One element of this is the graphite material formed into a unique Σ (sigma) shape and built into the image stabilization unit. This allows the image sensor, a major source of heat, to move freely during stabilization while effectively conducting heat away, achieving better heat dissipation. 8K 24p (25p) 10-bit 4:2:0 video can be recorded continuously for approximately 30 minutes.\u003c\/p\u003e\n\u003ch2\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's two media slots support both CFexpress Type A memory cards and UHS-I and UHS-II SDXC\/SDHC cards. The fast writing capabilities of Type A cards contribute to the ability to process large volumes of data without stress. There are separate modes for relay and simultaneous recording.\u003c\/p\u003e\n\u003ch2\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/h2\u003e\n\u003cp\u003eThe Still\/Movie\/S\u0026amp;Q dial allows fast, independent selection, putting the most useful shooting settings for each mode within quick reach.\u003c\/p\u003e\n\u003ch2\u003eTouch operation during shooting and playback\u003c\/h2\u003e\n\u003cp\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003c\/p\u003e\n\u003ch2\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/h2\u003e\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz24 bands and provides 2x2 MIMO support for fast and stable data transfer and reliable communication. The camera can be connected to a computer via Wi-Fi for wireless PC Remote (tethered) shooting using the “Remote” function of Sony’s latest Imaging Edge Desktop application, giving the user greater freedom of movement on location or in the studio. 2.4 GHz or 5GHz14 Wi-Fi bands can be selected as required.\u003c\/p\u003e\n\u003ch2\u003eUVC\/UAC support for high-quality webcam applications\u003c\/h2\u003e\n\u003cp\u003eEasy streaming in 4K25 is possible with a UVC\/UAC compatible smartphone or PC26 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\" alt=\"Sony A7R V weather sealing diagram\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh reliability in challenging working environments\u003c\/h2\u003e\n\u003cp\u003eFor more robust outdoor use, sealing is provided at all body seams, buttons and the battery compartment cover. A carefully designed lens lock button and cushioning around the mount also help resist dust and moisture.\u003c\/p\u003e\n\u003ch2\u003eNew anti-dust system increases dust removal efficiency\u003c\/h2\u003e\n\u003cp\u003eAn ultrasonic actuator causes the filter in front of the image sensor to oscillate at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface. There is also a Shutter When Power Off function that closes the shutter for lens changes.\u003c\/p\u003e\n\u003ch2\u003eDurable magnesium alloy chassis, reliable mechanical shutter\u003c\/h2\u003e\n\u003cp\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame, and rear cover, with durable construction that keeps the camera operating smoothly in hard-working environments. A shutter unit with a fast-response motor minimizes mechanical shutter vibration that can cause blur, while allowing high-speed continuous shooting at up to 10 fps. The shutter is quiet and has been tested for durability in excess of 500,000 shutter cycles.\u003c\/p\u003e\n\u003ch2\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h2\u003e\n\u003cp\u003eThe α7R V supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003c\/p\u003e\n\u003ch2\u003eRecycled materials\u003c\/h2\u003e\n\u003cp\u003eSony is working towards the use of non-plastic packaging materials, with plant-based non-woven fabrics as well as recyclable materials. As for the camera itself, no non-recyclable resources are used in our SORPLAS™ material, which is repeatedly recyclable, durable, and high in quality. Recyclable plastics are also used as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40368737648745,"sku":"ILCE7RM5\/B","price":3498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7R-V-Digital-Camera-Body-1.jpg?v=1704236813"},{"product_id":"sony-fe-50mm-f1-4-gm-lens","title":"Sony FE 50mm f1.4 GM Lens","description":"\u003cp\u003eSony’s G Master lens technology delivers extraordinary resolution and bokeh in a compact, lightweight 50mm lens. With outstanding image-wide resolution and contrast from F1.4, this fast, responsive lens offers sharp realism for stills and movies that will satisfy users from advanced amateurs to the most discerning professionals.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-8_480x480.jpg?v=1677626888\" alt=\"Landscape image of canyons\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBreathtaking G Master image quality right out to the edges of the frame\u003c\/h3\u003e\n\u003cp\u003eTwo high-precision XA (extreme aspherical) lens elements effectively correct distortion and most types of aberration. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration. And with our original Nano AR Coating II on lens surfaces, internal reflections that can cause flare and ghosting are dramatically reduced.\u003c\/p\u003e\n\u003ch3\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003c\/h3\u003e\n\u003cp\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally controlled spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-9_480x480.jpg?v=1677626964\" alt=\"close up portrait photo\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eInnovative optics and a large F1.4 aperture deliver magnificent bokeh\u003c\/h3\u003e\n\u003cp\u003eInnovative optics and a large F1.4 maximum aperture combine to deliver magnificent bokeh. Smooth, naturally defocused background and foreground bokeh are ideal for making portrait subjects stand out from their surroundings. Advanced features that contribute to superb bokeh quality include XA (extreme aspherical) elements that reduce onion-ring bokeh, and carefully controlled spherical aberration during design and manufacture.\u003c\/p\u003e\n\u003ch3\u003eExcellent close-up performance and magnification for eye-opening detail\u003c\/h3\u003e\n\u003cp\u003eMinimum focusing distance is 16.1” (41 cm) and maximum magnification is 0.16x when AF is used and 15” (38 cm and 0.18x) for MF, providing extra flexibility for shooting stills and movies. XA (extreme aspherical) lens elements maintain sharpness at any focusing distance, while smooth, deep bokeh at F1.4 separates the subject from the background.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-10_480x480.jpg?v=1677627012\" alt=\"Sony FE 50mm f1.4 GM lens in photographers hand\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHighly mobile, lightweight and compact lens with incredible performance\u003c\/h3\u003e\n\u003cp\u003eXA (extreme aspherical) elements precisely positioned in an innovative design, high-thrust XD linear motors, and the latest compact circular aperture unit work together in a large-aperture high-resolution lens that is only 3.17” (80.6 mm) in outer diameter and 3.78” (96.0 mm) in length while weighing just 18.23 oz (516 grams). A unique blend of mobility and low-light performance make it an ideal choice for a wide variety of photo and video uses.\u003c\/p\u003e\n\u003ch3\u003eED glass element minimizes chromatic aberration for precisely rendered edge detail\u003c\/h3\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges without fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-11_480x480.jpg?v=1677627089\" alt=\"Sony FE 50mm f1.4 GM Lens autofocus motor diagram\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/h3\u003e\n\u003cp\u003eThe lens’s focus group is driven by high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimized for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The breathing compensation function in compatible α series cameras is also supported.\u003c\/p\u003e\n\u003ch3\u003eNano AR Coating II for outstanding clarity and minimized flare and ghosting\u003c\/h3\u003e\n\u003cp\u003eSony’s original Nano AR Coating II process produces a thin, uniform coating on lens surfaces, dramatically reducing internal reflections that can cause flare and ghosting. Excellent contrast and clarity are achieved even when the sun or other strong light sources are within the frame.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-12_480x480.jpg?v=1677627366\" alt=\"Content creator shooting with Sony Alpha camera and FE 50mm f1.4 GM Lens\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSupport for Active Mode stabilization for stable handheld video\u003c\/h3\u003e\n\u003cp\u003eActive Mode image stabilization in α series cameras provides excellent image stabilization performance. This can be particularly useful for shooting smooth, stable handheld footage while walking.\u003c\/p\u003e\n\u003ch3\u003eNatural, linear manual focus response\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise enough for rack focus effects when shooting movies. This feature also works effectively with the AF Assist function in the latest alpha cameras, giving creators enhanced artistic control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-14_480x480.jpg?v=1677627427\" alt=\"Sony FE 50mm f1.4 GM Lens control functionality\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/h3\u003e\n\u003cp\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F1.4 ~ F16 settings\u003c\/p\u003e\n\u003ch3\u003eCustomizable focus hold buttons\u003c\/h3\u003e\n\u003cp\u003eTwo customizable focus hold buttons are provided for easy access and control at most any orientation. Several alternative functions can be assigned from the camera’s menu.\u003c\/p\u003e\n\u003ch3\u003eInstant auto\/manual focus selection\u003c\/h3\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony FE 50mm f1.4 GM lens weather design diagram and coating diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-13_480x480.jpg?v=1677627614\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDust and moisture resistant design for reliability in challenging conditions\u003c\/h3\u003e\n\u003cp\u003eAn updated dust and moisture resistant design3 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003ch3\u003eFluorine front element coating\u003c\/h3\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"portrait outside\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-15_480x480.jpg?v=1681929701\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFront 67mm threaded for screw-on filters\u003c\/h3\u003e\n\u003cp\u003eThis lens accepts standard 67 mm screw-on filters. Thanks to its internal focus system the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies. The FE 24mm F1.4 GM and FE 35mm F1.4 GM lenses are also threaded for 67 mm filters, so filters can be shared.\u003c\/p\u003e\n\u003ch3\u003eRound-shaped, bayonet mount lens hood\u003c\/h3\u003e\n\u003cp\u003eRound-shaped, bayonet mount lens hood ALC-SH173 is supplied, and also available separately as an optional accessory.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40525125582953,"sku":"SEL50F14GM","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-50mm-f1.4-GM-Lens-1.jpg?v=1724878792"},{"product_id":"tamron-150-500mm-f-5-6-7-di-iii-vc-vxd-lens-for-nikon-z","title":"Tamron 150-500mm f\/5-6.7 Di III VC VXD Lens for Nikon Z","description":"\u003ch2\u003eMastering the magical world of 500mm ultra-telephoto zoom lenses\u003c\/h2\u003e\n\u003cp\u003eAn astonishingly compact ultra-telephoto zoom lens with image stabilization specifically designed for full-frame mirrorless cameras. The \u003cstrong\u003eTamron 150-500mm F\/5-6.7 Di III VC VXD (Model A057) zoom lens\u003c\/strong\u003e for Nikon Z-Mount full-frame mirrorless cameras upends conventional wisdom for ultra-telephoto zoom lenses, with a very compact design and high image quality. The 150-500mm F5-6.7 achieves a 500mm focal length while retaining a compact size, with a length of just 212.3mm (8.4\") and a maximum diameter of 93mm, enabling comfortable handheld shooting. The design places major emphasis on image quality. The optical construction features 25 elements in 16 groups and utilizes special lens elements and hybrid aspherical lens elements to control various potential aberrations such as chromatic aberrations. The 150-500mm F5-6.7 zoom is also equipped with a high-speed, high-precision linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) and VC (Vibration Compensation), ensuring that no photogenic moment is ever missed. Additionally, the lens has a MOD (Minimum Object Distance) of 0.6m (23.6 in) at the 150mm end and remarkable overall usability. The Arca-Swiss compatible tripod mount has strap attachment holes and there are various features to support outdoor shooting, including Moisture-Resistant Construction and Fluorine Coating. The 150-500mm F5-6.7 is a highly versatile lens that lets you capture a wide array of subjects ranging from landscapes and birds to sports and wildlife photography. You will be amazed when you experience the powerful and unique world of ultra-telephoto lenses for yourself.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Comfortable handheld shooting with full-frame 500mm lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/01_78a9da3d-eca3-4d69-baf4-8e51601f83ea_480x480.jpg?v=1619647264\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEnjoy comfortable handheld shooting with a compact full-featured, full-frame 500mm lens\u003c\/h2\u003e\n\u003cp\u003eConsidering its pairing with mirrorless cameras, TAMRON pursued a compact size that allows handheld shooting while developing the 150-500mm F5-6.7. With a length of \u003cspan data-mce-fragment=\"1\"\u003e2\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e12.3\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003emm (8.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e4\"\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e)\u003c\/span\u003e and maximum diameter of 93mm, the 150-500mm F5-6.7 is astonishingly compact for a 500mm-class ultra-telephoto zoom lens built for use on full-frame mirrorless cameras. Even when extended to the 500mm telephoto end, the lens has a suppressed length of around 283mm (11.1 in). Another distinctive feature is that the arc of rotation of the zoom ring is small—only 75°—which enables swift adjustment to the desired focal length with minimal movement.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Uncompromising high image quality throughout the entire zoom range\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/02_480x480.jpg?v=1619647350\"\u003e\u003c\/div\u003e\n\u003ch2\u003eUncompromising high image quality throughout the entire zoom range\u003c\/h2\u003e\n\u003cp\u003eIn addition to covering a broad range of focal lengths, the 150-500mm F5-6.7 zoom has high resolving power with excellent image-rendering performance across the entire zoom range. The optical construction features 25 elements in 16 groups. The effective placement of special lens elements—including XLD (eXtra Low Dispersion), LD (Low Dispersion) and hybrid aspherical lens elements—enables the 150-500mm F5-6.7 to produce clear images while controlling chromatic aberrations. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating is used to suppress ghosting and flare, which commonly occur under backlit conditions. These features allow the lens to produce finely detailed images of a wide variety of subjects including wild animals, birds, nature and sports, while producing soft and beautiful bokeh effects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"High-speed, high-precision AF means you’ll never miss a photo opportunity\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/03_480x480.jpg?v=1619647381\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh-speed, high-precision AF means you’ll never miss a photo opportunity\u003c\/h2\u003e\n\u003cp\u003eThe 150-500mm F5-6.7 zoom’s AF drive system is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism. VXD delivers extreme high-speed and high-precision movement and ensures exceptionally responsive performance. Even when shooting at the ultra-telephoto end with a focal length of 500mm, the 150-500mm F5-6.7 enables comfortable, stress-free focusing at all shooting distances from near to far. Focus tracking performance is also very high, facilitating shooting of fast-moving subjects, such as when photographing wild birds, sports, vehicles and wildlife in general. The linear motor also suppresses drive noise and vibrations during focusing, making it ideal for shooting both still photos and video in environments that demand quietness.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"VC image stabilization facilitates shooting handheld at the 500mm ultra-telephoto position\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/04_24dd5e6d-f405-4e66-961a-19d6bc70d053_480x480.jpg?v=1619647407\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVC image stabilization facilitates shooting handheld at the 500mm ultra-telephoto position\u003c\/h2\u003e\n\u003cp\u003eWhen shooting in the ultra-telephoto range, even the smallest vibrations can lead to loss of image clarity. The 150-500mm F5-6.7 is equipped with VC (Vibration Compensation) functionality to support sharp images despite unavoidable camera shake. VC delivers powerful support for handheld shooting of scenes with low light levels, such as evening scenes and indoor shots, without the use of a tripod. For 150-500mm F5-6.7 for Nikon Z mount, VC ON\/OFF should be selected on the camera body.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"MOD of 0.6m (23.6 in) when shooting at the 150mm setting\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/05_480x480.jpg?v=1619647435\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMOD of 0.6m (23.6 in) when shooting at the 150mm setting\u003c\/h2\u003e\n\u003cp\u003eThe 150-500mm F5-6.7 zoom lets users freely enjoy telephoto macro shooting of subjects at closeup distances. The lens has an MOD (Minimum Object Distance) of 0.6m (23.6 in) at the 150mm wide-angle end, and 1.8m (70.9 in) at the 500mm telephoto end. More remarkably, the maximum magnification ratio at the 150mm end is 1:3.1, offering excellent close-up shooting capabilities for an ultra-telephoto zoom lens. The versatile performance of the 150-500mm F5-6.7 enables shooting of a diverse range of scenes from plants and insects to closeup tabletop photos. It also allows users to shoot very dramatic images because it gives the illusion that the distance between objects is less than in real life. Secondarily, it’s also possible to get interesting head-and-shoulder portraits because of this compression effect.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40775950336105,"sku":"AFA057Z-700","price":1199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/150-500mm-f-5-6.7-Di-III-VC-VXD-Lens-for-Nikon-Z-1_a845a7d8-1ecd-4874-86ca-d90e42555e97.jpg?v=1697470258"},{"product_id":"sigma-70-200mm-f-2-8-dg-dn-os-sports-lens-for-sony-fe","title":"Sigma 70-200mm f\/2.8 DG DN OS Sports Lens for Sony FE","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-7_350x350.jpg?v=1700247013\"\u003e\u003c\/div\u003e\n\u003cp\u003eIntroducing the groundbreaking \u003cstrong\u003eSigma 70-200mm f\/2.8 DG DN OS Sports Lens\u003c\/strong\u003e for Sony FE, offering performance, reliability, and exceptional mobility for professional photographers.\u003c\/p\u003e\n\u003ch3\u003ePerformance and Precision\u003c\/h3\u003e\n\u003cp\u003eExperience stability and high descriptive performance at every zoom and focus range, thanks to the large F2.8 aperture. The dual HLA-based high-speed AF, a floating focus structure, and the OS2 algorithm with up to 7.5 stops of correction effect ensure precision even in challenging conditions.\u003c\/p\u003e\n\u003ch3\u003eHighly Mobile with Customization Options\u003c\/h3\u003e\n\u003cp\u003eThis highly mobile lens boasts durability, rigidity, and texture, featuring an inner zoom mechanism for easy handling. Customization options include an aperture ring and switches, providing professionals with a comfortable shooting experience.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-4_350x350.jpg?v=1700247268\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional-Grade Design\u003c\/h3\u003e\n\u003cp\u003eDesigned with the demands of professionals in mind, the Sigma 70-200mm F2.8 DG DN OS | Sports offers high-speed AF, optical stabilizer function, and superior optical performance. The optical design includes 6 FLD and 2 SLD elements, providing high resolving power throughout the zoom range.\u003c\/p\u003e\n\u003ch3\u003eOptical Excellence and Minimal Distortions\u003c\/h3\u003e\n\u003cp\u003eThe lens minimizes focus breathing, flare, and ghosting, ensuring natural-looking focus shifts and clear images under any lighting conditions. Its top-level build quality, weather resistance, and improved durability make it a reliable choice for harsh environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-6_350x350.jpg?v=1700247304\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact Design with Weather Resistance\u003c\/h3\u003e\n\u003cp\u003eDespite its small size and lightweight design, the lens maintains high quality and durability. The adoption of an inner zoom mechanism enhances stability, while the lens's weatherability, dust, and splash resistance make it suitable for various shooting conditions.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Control and Versatility\u003c\/h3\u003e\n\u003cp\u003eProfessional photographers will appreciate the wealth of functions, including an aperture ring, magnesium tripod mount, and customizable switches. The lens is equipped with an aperture ring, a first for SIGMA zoom lenses for still photography, providing enhanced control and versatility.\u003c\/p\u003e\n\u003ch3\u003eStability and Customization for Professionals\u003c\/h3\u003e\n\u003cp\u003eThe Arca-Swiss compatible magnesium alloy tripod socket and customizable functions, such as the Focus Limiter switch and AFL buttons, further enhance the shooting experience. The L-Mount version offers additional customization options through the SIGMA USB DOCK UD-11.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":40850607439977,"sku":"591965","price":1649.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-1.jpg?v=1711475930"},{"product_id":"sigma-24-70mm-f-2-8-dg-dn-ii-art-lens-for-sony-fe-mount","title":"Sigma 24-70mm f\/2.8 DG DN II ART Lens for Sony FE","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-3_380x380.jpg?v=1715703570\" alt=\"24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-3\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Next Generation Standard Zoom: Sigma 24-70mm f\/2.8 DG DN II ART Lens\u003c\/h3\u003e\n\u003cp\u003eIntroducing the SIGMA 24-70mm F2.8 DG DN II Art, the successor to the renowned SIGMA 24-70mm F2.8 DG DN Art. This new iteration marks a significant leap forward in optical performance, autofocus speed, and overall operability, all packaged in a sleeker, more compact design.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-4_380x380.jpg?v=1715703570\" alt=\"24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-4\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eEnhanced Design and Performance\u003c\/h3\u003e\n\u003cp\u003eThe new lens boasts a refined optical design that not only improves image quality but also reduces the overall size and weight. By optimizing the internal structure, the total optical length has been shortened, resulting in a slimmer lens barrel. This redesign also integrates buttons and switches directly onto the barrel for added convenience.\u003c\/p\u003e\n\u003cp\u003eFurthermore, the SIGMA 24-70mm F2.8 DG DN II Art is approximately 10% lighter than its predecessor, thanks to the implementation of a lightweight focus group and high-thrust HLA. This translates to significantly faster autofocus performance, catering to the demands of professional and advanced amateur photographers.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-5_380x380.jpg?v=1715703570\" alt=\"24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-5\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eUnparalleled Optical Quality\u003c\/h3\u003e\n\u003cp\u003eBuilding upon the success of its predecessor, this second-generation lens features a sophisticated optical construction, including 6 FLD glass elements, 2 SLD glass elements, and 5 double-sided aspheric lenses. These components work in harmony to correct aberrations and minimize sagittal coma flare, resulting in exceptional MTF characteristics.\u003c\/p\u003e\n\u003cp\u003eAdditionally, the lens offers a close-focusing distance of 6.7 inches at the wide end with 1:2.7 magnification, enhancing its versatility for various shooting scenarios. The inclusion of a click\/declick and lockable aperture ring, along with an AF-L button, further enhances the user experience for both still and video capture.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-6_380x380.jpg?v=1715703570\" alt=\"24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-6\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eDesigned for Full-Frame Mirrorless Systems\u003c\/h3\u003e\n\u003cp\u003eAs a DG DN Art lens tailored for full-frame mirrorless cameras, the SIGMA 24-70mm F2.8 DG DN II Art features a robust construction with dust and splash resistance. The front lens element is coated with a water and oil-repellent coating for added durability, while the brass bayonet mount ensures long-term reliability.\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting with an L-Mount or Sony E-mount camera, this lens delivers unparalleled performance and versatility, making it the ideal choice for discerning photographers seeking a high-performance standard zoom.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":41495168286825,"sku":"57A965","price":1219.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-1.jpg?v=1715702823"},{"product_id":"tamron-90mm-f-2-8-di-iii-vxd-macro-lens-for-sony-fe","title":"Tamron 90mm f\/2.8 Di III VXD Macro Lens for Sony FE","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"90mm-f-2.8-Di-III-VXD-Macro-Lens-2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/90mm-f-2.8-Di-III-VXD-Macro-Lens-2_400x400.jpg?v=1727364950\"\u003e\u003c\/div\u003e\n\u003ch3\u003eThe Legendary 90mm Macro is Reimagined\u003c\/h3\u003e\n\u003cp\u003eMeet the TAMRON 90mm F\/2.8 Di III VXD Macro, a next-generation mid-telephoto macro lens that brings together decades of innovation with cutting-edge mirrorless technology. Celebrating over 45 years of excellence, this lens is built to deliver stunning image quality, precise autofocus, and versatility for macro and telephoto photography. Whether you're capturing intricate details or breathtaking portraits, this reborn icon elevates every shot.\u003c\/p\u003e\n\u003ch3\u003eIconic Performance, Unmatched Versatility\u003c\/h3\u003e\n\u003cp\u003eThe TAMRON 90mm macro lens is more than just a macro powerhouse; it's your go-to lens for diverse photography genres. Its 1:1 magnification opens the door to the fascinating world of close-up photography, while its mid-telephoto capabilities let you explore landscapes, portraits, and more. With a fast F\/2.8 aperture and advanced optical construction, it captures sharp images with beautiful bokeh that will leave a lasting impression.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"90mm-f-2.8-Di-III-VXD-Macro-Lens-1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/90mm-f-2.8-Di-III-VXD-Macro-Lens-1_400x400.jpg?v=1727364950\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Ultimate Image Quality\u003c\/h3\u003e\n\u003cp\u003eCrafted for the finest optical performance, the 90mm F\/2.8 Di III VXD features 15 elements in 12 groups, including advanced LD (Low Dispersion) glass to reduce chromatic aberrations. From edge to edge, your photos will have outstanding clarity and detail, with minimal distortion even in challenging lighting conditions. Whether you're shooting flowers, insects, or sweeping landscapes, this lens delivers brilliance in every frame.\u003c\/p\u003e\n\u003ch3\u003eUnleash the Power of Bokeh\u003c\/h3\u003e\n\u003cp\u003eExperience mesmerizing circular bokeh and starburst effects with TAMRON’s first-ever 12-blade circular aperture. When shot wide open, it delivers buttery smooth backgrounds that bring your subject into striking focus. Stopped down, the lens produces dazzling starbursts that are perfect for night cityscapes or candles. This level of creative control sets a new standard for macro lenses.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"90mm-f-2.8-Di-III-VXD-Macro-Lens-3\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/90mm-f-2.8-Di-III-VXD-Macro-Lens-3_400x400.jpg?v=1727364950\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact Design with Advanced Features\u003c\/h3\u003e\n\u003cp\u003eAt just 126.5mm in length and weighing 630g, this lens is both lightweight and portable, making it perfect for photographers on the go. The newly designed hood features a sliding window for easy filter adjustments, and the unified 67mm filter size ensures compatibility with other TAMRON lenses in your kit. Plus, with TAMRON Lens Utility™ software, you can customize your shooting experience to suit your style, from precise manual focusing to firmware updates.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":51639772086641,"sku":"F072S","price":699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/90mm-f-2.8-Di-III-VXD-Macro-Lens-for-Sony-FE-1.jpg?v=1727390613"},{"product_id":"sony-fe-400-800mm-f6-3-8-0-g-oss-lens","title":"Sony FE 400-800mm f6.3-8.0 G OSS Lens","description":"\u003ch3\u003eReach Beyond Limits – Capture the Unattainable\u003c\/h3\u003e\n\u003cp\u003eElevate your photography to extraordinary distances with the Sony FE 400-800mm f\/6.3-8.0 G OSS Lens. Designed for photographers who demand precision and power, this super-telephoto zoom lens delivers remarkable reach, bringing distant subjects closer with incredible clarity. Whether you're tracking elusive wildlife, freezing the intensity of sports action, or composing cinematic landscapes with stunning telephoto compression, this lens is engineered to perform.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Zooming for Unmatched Stability\u003c\/h3\u003e\n\u003cp\u003eDesigned with an internal zoom mechanism, the FE 400-800mm maintains a balanced center of gravity throughout its entire zoom range. This feature ensures smooth handling, making handheld shooting more stable while eliminating lens extension that could impact movement. Its precisely engineered zoom ring allows for effortless adjustments, so you can reframe quickly without breaking focus.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExquisite Optics for Uncompromising Image Quality\u003c\/h3\u003e\n\u003cp\u003eSuper-telephoto photography demands absolute sharpness, and this lens delivers with six Extra-low Dispersion (ED) elements that minimize chromatic aberrations and enhance contrast. An advanced optical design reduces flare and ghosting, ensuring crisp, high-contrast images even in challenging lighting conditions. The 11-blade circular aperture adds artistic depth, creating smooth, natural bokeh that beautifully isolates subjects from their background.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Autofocus That Keeps Up\u003c\/h3\u003e\n\u003cp\u003eFast-moving subjects require responsive and accurate focusing. Sony’s advanced linear motor technology powers the autofocus system, locking onto subjects with incredible speed and precision. Paired with the Sony α9 III’s 120 fps continuous shooting, this lens is built to track fleeting moments without hesitation, even while zooming. A focus-range limiter further refines performance, ensuring optimal tracking at varying distances.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile for Close-Ups and Extreme Telephoto\u003c\/h3\u003e\n\u003cp\u003eDespite its super-telephoto reach, the FE 400-800mm f\/6.3-8.0 G OSS excels at close-up photography, offering a minimum focusing distance of just 1.7 meters (5.58 ft). With a maximum magnification of 0.23x, this lens provides exceptional flexibility, allowing you to capture intricate details of smaller subjects while maintaining beautiful background separation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Stability – Handheld or Tripod\u003c\/h3\u003e\n\u003cp\u003eSony’s Optical SteadyShot™ image stabilization makes handheld shooting more reliable, compensating for camera shake to ensure crisp results. Choose from specialized stabilization modes, including MODE 2 for panning and MODE 3 for tracking fast-moving subjects. When mounted on a tripod, the durable footplate with 1\/4\"-20 and 3\/8\"-16 screw sockets provides rock-solid support and quick rotation between horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Design for Real-World Challenges\u003c\/h3\u003e\n\u003cp\u003eBuilt to thrive in demanding environments, this lens features weather-resistant sealing that guards against dust and moisture. A fluorine-coated front element repels dirt, oil, and water, making maintenance effortless. The redesigned lens hood incorporates a locking mechanism for secure attachment and a filter window for easy adjustments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52150750937457,"sku":"SEL400800G","price":2698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-1.jpg?v=1740605711"},{"product_id":"sony-fx2-full-frame-cinema-camera","title":"Sony FX2 Full Frame Cinema Camera","description":"\u003ch3\u003eCompact Powerhouse with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX2 is where elite cinema technology meets everyday portability. This full-frame marvel is the newest addition to Sony’s renowned Cinema Line, borrowing DNA from the flagship VENICE system to deliver stunning imagery in a body tailored for solo shooters, gimbal operators, and on-the-go creatives. Whether you're working on a narrative film, branded content, or live event coverage, the FX2 gives you the cinematic tools you need in a size you’ll actually want to use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-16_1024x1024.jpg?v=1748472347\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStunning Visuals, Scene After Scene\u003c\/h3\u003e\n\u003cp\u003eAt the core of the FX2 is a powerful 33MP back-illuminated Exmor R® CMOS sensor, optimized by the BIONZ XR™ image processor and enhanced with an AI-driven engine. The result is striking image quality with lifelike color reproduction, ultra-smooth gradation, and impressive low-light sensitivity. Capable of capturing over 15 stops of dynamic range, the FX2 maintains rich highlight and shadow detail even in challenging lighting scenarios—making it a go-to choice for filmmakers looking to maximize creative range.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-21_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-21\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Recording That Adapts to Your Vision\u003c\/h3\u003e\n\u003cp\u003eWhether you're shooting for cinema, commercial, or content creation, the FX2 provides unmatched recording flexibility. Take advantage of oversampled 7K to record pristine 4K imagery with no pixel binning. Choose from versatile recording formats including 10-bit 4:2:2, HEVC\/H.265, or Intra options, and use S-Log3 with base ISOs of 800 or 4000 for maximum post-production latitude. Need a specific look? Import up to 16 custom LUTs or use S-Cinetone™ and Creative Looks to nail your aesthetic straight from camera. Cine EI modes let professionals lock in exposure with precision, ideal for multi-cam and color-managed workflows.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDesigned for the Solo Shooter\u003c\/h3\u003e\n\u003cp\u003eThe FX2’s compact flat-top design is engineered for creators who work independently. Integrated 1\/4-20 mounting points on the top and bottom of the body make it easy to build your rig without cages. With AI-powered Real-Time Recognition AF, you’ll never miss a moment—whether tracking human eyes, birds, cars, or even insects. Customizable focus transitions, intuitive AF Assist, and visual depth mapping through Focus Map give you complete control over your focus plane, even in complex setups. A single switch toggles between MOVIE and STILL modes, making it ideal for hybrid shooters who want both video and high-resolution 33MP stills on the same shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-23_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-32\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional Audio, Streaming \u0026amp; Connectivity\u003c\/h3\u003e\n\u003cp\u003eEnhance your audio game with the XLR-H1 handle, which provides dual XLR inputs and digital audio transmission—no extra power or cables needed. For content creators and broadcasters, the FX2 also excels at live streaming, supporting up to 4K 60p output via LAN or USB with simultaneous internal recording. HDMI Type-A output allows for 10-bit or 16-bit RAW to an external recorder, enabling advanced color workflows. With dual card slots (including CFexpress Type A support), USB-C PD power delivery, and support for Sony’s Creators’ Cloud, you’re set for anything from remote interviews to full-scale productions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt to Create Anywhere\u003c\/h3\u003e\n\u003cp\u003eThe FX2 isn’t just smart—it’s rugged. Its magnesium alloy construction and refined weather sealing make it a reliable choice even in harsh shooting environments. The active cooling system ensures uninterrupted 4K 60p recording without overheating, while the tiltable 3.68M-dot EVF and vari-angle touchscreen LCD give you total visibility in any setup. Add Sony’s 70+ E-mount lens options and your favorite accessories, and the FX2 becomes a truly modular creative platform that’s ready for studio, street, or set life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55250793922929,"sku":"ILME-FX2B","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-1.jpg?v=1748472796"},{"product_id":"sony-fx2-full-frame-cinema-camera-with-xlr-handle-unit","title":"Sony FX2 Full Frame Cinema Camera with XLR Handle Unit","description":"\u003ch3\u003eCompact Powerhouse with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX2 is where elite cinema technology meets everyday portability. This full-frame marvel is the newest addition to Sony’s renowned Cinema Line, borrowing DNA from the flagship VENICE system to deliver stunning imagery in a body tailored for solo shooters, gimbal operators, and on-the-go creatives. Whether you're working on a narrative film, branded content, or live event coverage, the FX2 gives you the cinematic tools you need in a size you’ll actually want to use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-16_1024x1024.jpg?v=1748472347\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStunning Visuals, Scene After Scene\u003c\/h3\u003e\n\u003cp\u003eAt the core of the FX2 is a powerful 33MP back-illuminated Exmor R® CMOS sensor, optimized by the BIONZ XR™ image processor and enhanced with an AI-driven engine. The result is striking image quality with lifelike color reproduction, ultra-smooth gradation, and impressive low-light sensitivity. Capable of capturing over 15 stops of dynamic range, the FX2 maintains rich highlight and shadow detail even in challenging lighting scenarios—making it a go-to choice for filmmakers looking to maximize creative range.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-21_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-21\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Recording That Adapts to Your Vision\u003c\/h3\u003e\n\u003cp\u003eWhether you're shooting for cinema, commercial, or content creation, the FX2 provides unmatched recording flexibility. Take advantage of oversampled 7K to record pristine 4K imagery with no pixel binning. Choose from versatile recording formats including 10-bit 4:2:2, HEVC\/H.265, or Intra options, and use S-Log3 with base ISOs of 800 or 4000 for maximum post-production latitude. Need a specific look? Import up to 16 custom LUTs or use S-Cinetone™ and Creative Looks to nail your aesthetic straight from camera. Cine EI modes let professionals lock in exposure with precision, ideal for multi-cam and color-managed workflows.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDesigned for the Solo Shooter\u003c\/h3\u003e\n\u003cp\u003eThe FX2’s compact flat-top design is engineered for creators who work independently. Integrated 1\/4-20 mounting points on the top and bottom of the body make it easy to build your rig without cages. With AI-powered Real-Time Recognition AF, you’ll never miss a moment—whether tracking human eyes, birds, cars, or even insects. Customizable focus transitions, intuitive AF Assist, and visual depth mapping through Focus Map give you complete control over your focus plane, even in complex setups. A single switch toggles between MOVIE and STILL modes, making it ideal for hybrid shooters who want both video and high-resolution 33MP stills on the same shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-23_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-32\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional Audio, Streaming \u0026amp; Connectivity\u003c\/h3\u003e\n\u003cp\u003eEnhance your audio game with the XLR-H1 handle, which provides dual XLR inputs and digital audio transmission—no extra power or cables needed. For content creators and broadcasters, the FX2 also excels at live streaming, supporting up to 4K 60p output via LAN or USB with simultaneous internal recording. HDMI Type-A output allows for 10-bit or 16-bit RAW to an external recorder, enabling advanced color workflows. With dual card slots (including CFexpress Type A support), USB-C PD power delivery, and support for Sony’s Creators’ Cloud, you’re set for anything from remote interviews to full-scale productions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt to Create Anywhere\u003c\/h3\u003e\n\u003cp\u003eThe FX2 isn’t just smart—it’s rugged. Its magnesium alloy construction and refined weather sealing make it a reliable choice even in harsh shooting environments. The active cooling system ensures uninterrupted 4K 60p recording without overheating, while the tiltable 3.68M-dot EVF and vari-angle touchscreen LCD give you total visibility in any setup. Add Sony’s 70+ E-mount lens options and your favorite accessories, and the FX2 becomes a truly modular creative platform that’s ready for studio, street, or set life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55251248546161,"sku":"ILME-FX2","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-with-XLR-Handle-Unit-1.jpg?v=1748472796"},{"product_id":"sony-a7-v-mirrorless-camera","title":"Sony Alpha a7 V Mirrorless Camera","description":"\u003ch3\u003eRedefining What a Full-Frame Camera Can Do\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7 V ushers in a new generation of creative capability with a refined full-frame Exmor RS™ sensor built for speed, clarity, and dynamic range. Its partially stacked architecture accelerates readout dramatically, unlocking ultra-fast shutter speeds, fluid 30 fps continuous shooting, and exceptional 4K recording at high frame rates. Photographers and filmmakers gain remarkable flexibility—from deep shadows to bright highlights—thanks to expansive dynamic range and beautifully smooth tonal detail.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/brandfolder.com\/sony-electronics-camera\/attachments\/embed\/25nggwtvncpmcp9m534jhf7?resource_type=Brandfolder\u0026amp;frame=auto\u0026amp;animated=false\u0026amp;loop=false\u0026amp;muted=false\u0026amp;autoplay=false\" height=\"506\" width=\"900\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Imaging Power\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the a7 V is the advanced BIONZ XR2™ engine, now integrated with a dedicated AI processing unit. This combination enhances every step of the imaging pipeline, from intelligent autofocus recognition to refined color accuracy. Subjects stay sharp with Real-time Recognition AF that understands human movement, animal behavior, and even vehicle shapes with unmatched precision. The system also supports a lightweight RAW workflow and a redesigned interface for a smoother, more efficient shooting experience.\u003c\/p\u003e\n\u003ch3\u003eNext-Level RAW Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V expands creative development through its enhanced Composite RAW and Extended RAW Processing options. Capture multiple frames for ultra-clean results, generate high-resolution composites with quadruple pixel data, or reduce noise while retaining exquisite detail. Whether shooting sharp action or delicate motion, these new RAW capabilities offer an extraordinary amount of post-production control.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2_DSC03533.jpg?v=1764710708\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStabilization Built for Motion\u003c\/h3\u003e\n\u003cp\u003eSony’s upgraded 5-axis optical stabilization system works alongside gyro-based correction and refined algorithms to deliver impressively steady results. With up to 7.5 stops of compensation at the center of the frame, handheld work becomes easier than ever—even in telephoto ranges or dim environments. Pair the camera with stabilized Sony lenses for even stronger shake reduction during both stills and video.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Speed, Precision, and Reliability\u003c\/h3\u003e\n\u003cp\u003eEvery aspect of the a7 V is crafted for capturing decisive moments. High-density autofocus covers nearly the entire frame, with customizable focus zones for tricky compositions. The camera maintains accurate AF in deep low light, ensures blackout-free shooting at high frame rates, and even records images starting before the shutter fully engages using Pre-Capture. A dedicated speed-boost button adds instant burst acceleration when timing is everything.\u003c\/p\u003e\n\u003ch3\u003eOutstanding 4K and High-Frame-Rate Recording\u003c\/h3\u003e\n\u003cp\u003eWith full-pixel readout and no pixel binning, the a7 V oversamples from 7K to produce incredibly detailed 4K 60p footage. For dramatic slow motion, 4K 120p recording delivers crisp clarity, while Full HD options allow ultra-slow playback at up to 10x. Sony’s audio processing brings new noise-reduction technology to both internal and external microphones, helping keep dialogue and ambient sound clean during production.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2__DSC03683.jpg?v=1764711290\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilization for Filmmakers\u003c\/h3\u003e\n\u003cp\u003eActive Mode brings steady handheld performance to standard and high-frame-rate video, while Dynamic Active Mode layers in electronic stabilization for even more aggressive shake control. Whether walking, panning, or capturing action on the move, footage remains smooth and immersive without sacrificing image quality.\u003c\/p\u003e\n\u003ch3\u003eFlexible Viewing and Rugged Build\u003c\/h3\u003e\n\u003cp\u003eThe innovative 4-axis tilt-and-swivel monitor provides nearly limitless positioning, making it easy to frame high, low, or angled compositions. A high-resolution Quad-VGA OLED viewfinder ensures clarity in bright or difficult conditions, while the magnesium alloy body strengthens durability without adding bulk. Extensive weather-sealing and enhanced heat management help maintain performance during long shoots or extreme outdoor sessions.\u003c\/p\u003e\n\u003ch3\u003eConnected for Modern Creators\u003c\/h3\u003e\n\u003cp\u003eFast Wi-Fi with 5 GHz and 6 GHz support enables quick transfers and tethered workflows, while USB streaming up to 4K 30p offers direct broadcast capability. The camera integrates seamlessly with Sony’s Creators’ App and Monitor \u0026amp; Control, providing remote operation and simplified file delivery for photo and video teams.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Sustainability and Long-Term Use\u003c\/h3\u003e\n\u003cp\u003eSony continues its environmental commitment by incorporating recycled materials throughout the camera and packaging. Efficient power management, strong thermal design, and durable construction ensure the a7 V remains a dependable tool for years of creative exploration.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62749449191793,"sku":"ILCE-7M5\/B","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_front.jpg?v=1767207962"},{"product_id":"sony-alpha-a7-v-with-fe-28-70mm-f3-5-5-6-oss-ii-lens-kit","title":"Sony Alpha a7 V with FE 28-70mm f3.5-5.6 OSS II Lens Kit","description":"\u003ch3\u003eRedefining What a Full-Frame Camera Can Do\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7 V ushers in a new generation of creative capability with a refined full-frame Exmor RS™ sensor built for speed, clarity, and dynamic range. Its partially stacked architecture accelerates readout dramatically, unlocking ultra-fast shutter speeds, fluid 30 fps continuous shooting, and exceptional 4K recording at high frame rates. Photographers and filmmakers gain remarkable flexibility—from deep shadows to bright highlights—thanks to expansive dynamic range and beautifully smooth tonal detail.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/brandfolder.com\/sony-electronics-camera\/attachments\/embed\/25nggwtvncpmcp9m534jhf7?resource_type=Brandfolder\u0026amp;frame=auto\u0026amp;animated=false\u0026amp;loop=false\u0026amp;muted=false\u0026amp;autoplay=false\" height=\"506\" width=\"900\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Imaging Power\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the a7 V is the advanced BIONZ XR2™ engine, now integrated with a dedicated AI processing unit. This combination enhances every step of the imaging pipeline, from intelligent autofocus recognition to refined color accuracy. Subjects stay sharp with Real-time Recognition AF that understands human movement, animal behavior, and even vehicle shapes with unmatched precision. The system also supports a lightweight RAW workflow and a redesigned interface for a smoother, more efficient shooting experience.\u003c\/p\u003e\n\u003ch3\u003eNext-Level RAW Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V expands creative development through its enhanced Composite RAW and Extended RAW Processing options. Capture multiple frames for ultra-clean results, generate high-resolution composites with quadruple pixel data, or reduce noise while retaining exquisite detail. Whether shooting sharp action or delicate motion, these new RAW capabilities offer an extraordinary amount of post-production control.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2_DSC03533.jpg?v=1764710708\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStabilization Built for Motion\u003c\/h3\u003e\n\u003cp\u003eSony’s upgraded 5-axis optical stabilization system works alongside gyro-based correction and refined algorithms to deliver impressively steady results. With up to 7.5 stops of compensation at the center of the frame, handheld work becomes easier than ever—even in telephoto ranges or dim environments. Pair the camera with stabilized Sony lenses for even stronger shake reduction during both stills and video.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Speed, Precision, and Reliability\u003c\/h3\u003e\n\u003cp\u003eEvery aspect of the a7 V is crafted for capturing decisive moments. High-density autofocus covers nearly the entire frame, with customizable focus zones for tricky compositions. The camera maintains accurate AF in deep low light, ensures blackout-free shooting at high frame rates, and even records images starting before the shutter fully engages using Pre-Capture. A dedicated speed-boost button adds instant burst acceleration when timing is everything.\u003c\/p\u003e\n\u003ch3\u003eOutstanding 4K and High-Frame-Rate Recording\u003c\/h3\u003e\n\u003cp\u003eWith full-pixel readout and no pixel binning, the a7 V oversamples from 7K to produce incredibly detailed 4K 60p footage. For dramatic slow motion, 4K 120p recording delivers crisp clarity, while Full HD options allow ultra-slow playback at up to 10x. Sony’s audio processing brings new noise-reduction technology to both internal and external microphones, helping keep dialogue and ambient sound clean during production.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2__DSC03683.jpg?v=1764711290\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilization for Filmmakers\u003c\/h3\u003e\n\u003cp\u003eActive Mode brings steady handheld performance to standard and high-frame-rate video, while Dynamic Active Mode layers in electronic stabilization for even more aggressive shake control. Whether walking, panning, or capturing action on the move, footage remains smooth and immersive without sacrificing image quality.\u003c\/p\u003e\n\u003ch3\u003eFlexible Viewing and Rugged Build\u003c\/h3\u003e\n\u003cp\u003eThe innovative 4-axis tilt-and-swivel monitor provides nearly limitless positioning, making it easy to frame high, low, or angled compositions. A high-resolution Quad-VGA OLED viewfinder ensures clarity in bright or difficult conditions, while the magnesium alloy body strengthens durability without adding bulk. Extensive weather-sealing and enhanced heat management help maintain performance during long shoots or extreme outdoor sessions.\u003c\/p\u003e\n\u003ch3\u003eConnected for Modern Creators\u003c\/h3\u003e\n\u003cp\u003eFast Wi-Fi with 5 GHz and 6 GHz support enables quick transfers and tethered workflows, while USB streaming up to 4K 30p offers direct broadcast capability. The camera integrates seamlessly with Sony’s Creators’ App and Monitor \u0026amp; Control, providing remote operation and simplified file delivery for photo and video teams.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Sustainability and Long-Term Use\u003c\/h3\u003e\n\u003cp\u003eSony continues its environmental commitment by incorporating recycled materials throughout the camera and packaging. Efficient power management, strong thermal design, and durable construction ensure the a7 V remains a dependable tool for years of creative exploration.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62749490708849,"sku":"ILCE-7M5M\/B","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony_Alpha_a7_V_with_FE_28-70mm_f3.5-5.6_OSS_II_Lens_Kit.jpg?v=1764887937"},{"product_id":"sony-a7r-vi-digital-camera-body","title":"Sony a7R VI Digital Camera Body","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iDhbKSdqqb8?si=ObdczCLJ24zQ0FBa\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe Sony Alpha 7R VI is built for creators who demand exceptional detail, speed, and versatility in a professional full-frame camera system. Combining a newly developed 66.8MP full-frame fully stacked Exmor RS™ CMOS sensor with Sony’s advanced BIONZ XR2™ image processing engine and integrated AI processing unit, the Alpha 7R VI delivers extraordinary resolution alongside blackout-free continuous shooting, intelligent subject recognition, and powerful video capabilities.\u003c\/p\u003e\r\n\u003cp\u003eDesigned for portrait, wildlife, landscape, and hybrid creators, the Alpha 7R VI blends high-resolution imaging with the responsiveness needed for fast-moving subjects and demanding production environments. Its stacked sensor architecture dramatically improves readout speed, enabling up to 30 fps blackout-free continuous shooting with full AF\/AE tracking while maintaining impressive image quality and dynamic range.\u003c\/p\u003e\r\n\u003ch3\u003eExceptional Resolution and Image Quality\u003c\/h3\u003e\r\n\u003cp\u003eThe Alpha 7R VI delivers class-leading 66.8MP resolution with refined image quality designed for photographers who need maximum detail and editing flexibility. Landscapes benefit from outstanding dynamic range and reduced shadow noise, while portraits maintain realistic skin tones and smooth tonal transitions. Sony’s advanced processing system also supports expanded ISO sensitivity up to 102400 for stills, helping creators work confidently across a wide range of lighting conditions.\u003c\/p\u003e\r\n\u003cp\u003eTo further improve color accuracy and consistency, the camera utilizes a Visible Light + IR sensor paired with deep learning-based illumination estimation for highly stable and accurate auto white balance. An updated D-Range Optimizer balances highlights and shadows more naturally, helping preserve detail in difficult high-contrast scenes.\u003c\/p\u003e\r\n\u003cp\u003eThe Alpha 7R VI also introduces expanded RAW workflow options including lightweight Compressed (HQ) RAW recording for smaller file sizes while maintaining excellent image quality. Composite RAW modes support Pixel Shift Multi, NR Shooting, and HDR Shooting workflows, while Extended RAW processing enables image generation up to approximately 270MP for creators who require the highest levels of detail.\u003c\/p\u003e\r\n\u003ch3\u003eSpeed, Autofocus, and Intelligent Tracking\u003c\/h3\u003e\r\n\u003cp\u003eDespite its ultra-high-resolution sensor, the Alpha 7R VI is engineered for speed. The camera supports blackout-free continuous shooting at up to 30 fps with up to 60 AF\/AE calculations per second for reliable subject tracking during high-speed bursts. Pre-Capture functionality can also record moments just before the shutter is fully pressed, helping photographers preserve critical action sequences that happen unexpectedly.\u003c\/p\u003e\r\n\u003cp\u003eSony’s enhanced Real-time Recognition AF+ system utilizes advanced AI-based human pose estimation technology for improved tracking performance across both stills and video. Subject recognition modes include Human, Animal, Bird, Insect, Car\/Train, and Airplane detection, while Auto mode can automatically identify subject types in many shooting situations.\u003c\/p\u003e\r\n\u003cp\u003eThe autofocus system features approximately 759 phase-detection AF points covering around 94% of the image area, delivering precise focusing performance even when subjects are small within the frame. Low-light AF performance has also been refined, helping maintain accurate focus in challenging shooting conditions.\u003c\/p\u003e\r\n\u003ch3\u003eAdvanced Video Features for Hybrid Creators\u003c\/h3\u003e\r\n\u003cp\u003eThe Alpha 7R VI is equally capable on the video side, offering full-frame 4K 60p recording without cropping along with high frame rate 4K 120p capture for slow-motion workflows. The camera also supports 8K 30p recording with 8.2K oversampling, delivering exceptional detail and flexibility for professional productions.\u003c\/p\u003e\r\n\u003cp\u003eAdvanced video tools including 4:2:2 10-bit recording, S-Log3, S-Cinetone™, and imported LUT support provide expanded flexibility for color grading and post-production. Enhanced stabilization modes help improve handheld shooting performance, while breathing compensation minimizes visible angle-of-view shifts during focus transitions for smoother cinematic footage.\u003c\/p\u003e\r\n\u003cp\u003eAudio capabilities have also been expanded with in-camera audio processing designed to reduce background noise, wind noise, and lens noise during recording. When paired with the optional XLR-A4 adapter, the camera supports 32-bit float audio recording for greater dynamic range and editing flexibility.\u003c\/p\u003e\r\n\u003ch3\u003eProfessional Design and Workflow Features\u003c\/h3\u003e\r\n\u003cp\u003eThe Alpha 7R VI features a refined body design optimized for professional use. A bright 9.44-million-dot OLED electronic viewfinder delivers clear viewing with a DCI-P3 equivalent gamut and increased brightness for easier operation in outdoor conditions. The versatile 4-axis multi-angle touchscreen monitor adds flexibility for both photo and video shooting from a variety of angles.\u003c\/p\u003e\r\n\u003cp\u003eAdditional workflow-focused features include illuminated rear controls, a front tally lamp, dual CFexpress Type A and SD card slots, dual USB Type-C® ports, and advanced Wi-Fi connectivity for fast wireless transfers, tethered shooting, and live streaming support.\u003c\/p\u003e\r\n\u003cp\u003eSony also refined the camera’s thermal management system to support extended recording sessions while maintaining stable performance. Combined with a durable magnesium alloy chassis and weather-resistant design, the Alpha 7R VI is built to perform reliably in demanding production environments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":63606253126001,"sku":"ILCE-7RM6\/B","price":4498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/af31c62a-3f54-4937-b3a5-5991a4c25295.jpg?v=1778685644"}],"url":"https:\/\/www.pictureline.com\/collections\/rentals-boise-copy-2.oembed","provider":"Pictureline","version":"1.0","type":"link"}