{"title":"Rentals (Sony)","description":"","products":[{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-macro-lens","title":"Sony FE 90mm f2.8 Macro G OSS Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 62mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/2.8 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e OSS \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e FE \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe full-frame \u003cstrong\u003e90mm medium telephoto macro\u003c\/strong\u003e E-mount lens features built in image stabilization for sharp, clear images at up to 1:1 magnification, even when shooting handheld. Advanced optics and coatings with a 9-blade circular aperture deliver exceptionally smooth bokeh that G Lenses are renowned for. Sharp in-focus rendering is achieved with a floating focus mechanism that suppresses aberration equally at all focusing distances, whether the subject is far away or extremely close. Other advanced technologies, such as the Nano AR Coating and Super ED (extra-low dispersion) glass, elevate overall performance to an extremely high standard.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA perfect match for α7 series, 35mm full-frame E-mount cameras\u003c\/li\u003e\n\u003cli\u003e90mm Macro with a bright F2.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eNano AR coating effectively suppress reflections\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization for handheld shooting\u003c\/li\u003e\n\u003cli\u003eInstant manual\/auto focus selection via a sliding focus ring\u003c\/li\u003e\n\u003cli\u003eCorner to corner sharpness w\/ Advanced Asphirical elements\u003c\/li\u003e\n\u003cli\u003eSuper ED glass w\/ multi‐coating reduces flare and ghosting\u003c\/li\u003e\n\u003cli\u003e9-blade circular aperture contributes to gorgeous bokeh\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM (DDSSM) for quiet, precise focusing\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003eEffectively suppress reflections that can cause flare and ghosting with Sony’s original Nano AR Coating technology. Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e\u003cbr\u003eWhen changing your aperture to defocus the background, the light sources appear blurred. This ‘bokeh’ effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical lens elements\u003c\/strong\u003e\u003cbr\u003eSpecially shaped “aspherical” elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInternal focusing\u003c\/strong\u003e\u003cbr\u003eOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus hold button\u003c\/strong\u003e\u003cbr\u003eOnce you’ve adjusted focus to where you want it, pressing this button on the lens barrel will keep the lens locked to that focusing distance. The preview function can also be assigned to this button through the camera’s custom settings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSliding Focus Ring\u003c\/strong\u003e\u003cbr\u003eThe focus ring slides back and forth to select manual or auto focus which together with a focus hold button, inner focus, and a focus range limiter provide optimum control for macro photography making it easier to shoot insects and other subjects that cannot be approached too closely. Minimal focus breathing and quiet operation are also advantageous for shooting movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLens-based optical image stabilization\u003c\/strong\u003e\u003cbr\u003eGyro sensors built into the lens detect even the slightest movement, and the stabilization lens is precisely shifted to counteract any image blur that might occur.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":23274606785,"sku":"SEL90M28G","price":1048.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-90mm-f2.8-Macro-G-OSS-Macro-Lens-1.jpg?v=1759335541"},{"product_id":"sony-fe-100-400mm-gm-oss-lens","title":"Sony FE 100-400mm f4.5-5.6 GM OSS Lens","description":"\u003ch4\u003eSharp super-telephoto zoom, tenacious\u003c\/h4\u003e\n\u003cp\u003eAF The first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/45336b113227e772d67ca20f7ec54997_large.jpeg?v=1492710549\" style=\"float: right; margin-left: 40px; margin-bottom: 20px;\"\u003e\n\u003ch4\u003eG Master super-telephoto zoom\u003c\/h4\u003e\n\u003cp\u003eA 100 mm to 400 mm zoom range is ideal for sports, wildlife and similar subjects, with image quality and AF performance that support professional working needs.\u003c\/p\u003e\n\u003ch4\u003eFast, tenacious autofocus\u003c\/h4\u003e\n\u003cp\u003eFloating focus with double linear motor and DDSSM (Direct Drive SSM) drive systems achieves quick response, high accuracy and tenacious tracking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/679609f8fef1aac24f35cb86af2296d4_large.jpeg?v=1492710573\" style=\"float: right; margin-left: 40px; margin-bottom: 20px;\"\u003e\n\u003ch4\u003eHigh resolution and fast AF at any focal length\u003c\/h4\u003e\n\u003cp\u003ePrecision G Master optics ensure consistently high corner-to-corner resolution at any focusing distance throughout the lens’ zoom range.\u003c\/p\u003e\n\u003ch4\u003eCompact, lightweight and mobile\u003c\/h4\u003e\n\u003cp\u003eInnovative modular exterior construction and magnesium components reduce weight and size for improved portability and mobility. \u003c\/p\u003e\n\u003ch4\u003eOutstanding shooting versatility\u003c\/h4\u003e\n\u003cp\u003eA floating focus mechanism achieves a minimum focus distance of just 3.22 ft. (0.98 meters) so you can track and shoot subjects at any distance with one lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-04-20_at_11.47.46_AM.png?v=1492710492\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e\u003cspan\u003e1. Focusing ring \/ 2. Zooming ring \/ 3. Focus mode switch \/ 4. Focus-range limiter \/ 5. Focus hold button \/ 6. Zoom smoothness adjuster \/ 7. Shake compensation switch \/ 8. Shake compensation mode switch \/ 9. Mounting index\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33277066625,"sku":"SEL100400GM","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-100-400mm-f4.5-5.6-GM-OSS-Lens-1.jpg?v=1634917632"},{"product_id":"sony-fe-24-105mm-f4-g-oss-lens","title":"Sony FE 24-105MM f4 G OSS Lens","description":"\u003ch4\u003eA compact, lightweight, and comprehensive zoom\u003c\/h4\u003e\n\u003cp\u003eFrom 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e\n\u003ch4\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/h4\u003e\n\u003cp\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration shape add expressive potential with beautiful, smooth background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/bf6672f7884d2863cd0c538f82ff705f.jpeg?v=1508970272\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/88c985587e2526c51a49613e3217a730_large.jpeg?v=1508970308\" style=\"float: right; margin-bottom: 15px; margin-left: 20px;\" width=\"399\" height=\"243\"\u003e\n\u003ch4\u003eA one-lens solution for mobile, versatile shooting\u003c\/h4\u003e\n\u003cp\u003eExcellent optical performance and a high zoom ratio are packed into a compact, lightweight design weighing only 23.4 oz (663 g). The design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 1.25 ft (0.38 m) and built-in optical image stabilization further enhance all-around versatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/h4\u003e\n\u003cp\u003eA bright, constant F4 maximum aperture throughout the zoom range keeps the brightness even when focal length is changed. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003c\/p\u003e\n\u003ch4\u003eProfessional reliability and operability\u003c\/h4\u003e\n\u003cp\u003eA fluorine coating on the front element prevents contaminants such as oils, grime, and water from sticking to the front of the lens, and makes them easier to remove if they do become attached to the lens surface. A dust and moisture resistant design and customizable focus hold button further contribute to professional operability and reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4K_A7RII_ExpOct2019_DSC03087.jpg?v=1508971280\" alt=\"\"\u003e \u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4K_A7RII_ExpOct2019_DSC02696.jpg?v=1508971296\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4K_A7RII_DSC1450.jpg?v=1508971315\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":38716851713,"sku":"SEL24105G\/2","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL24105G_A.jpg?v=1568954882"},{"product_id":"sony-fe-400mm-f2-8-gm-oss-lens","title":"Sony FE 400mm f2.8 GM OSS Lens","description":"\u003cp\u003eSuperlative G Master quality in the world’s lightest 400mm F2.8 Lens. Using two newly developed XD (extreme dynamic) Linear Motors for fast, precise autofocus, the \u003cstrong\u003eSony FE 400mm F2.8 GM OSS Lens\u003c\/strong\u003e takes full advantage of the world’s fastest cameras. Reaching speeds up to 20fps with the 24MP a9 and up to 10fps with the 42.4MP a7R III and 24.2MP a7 III.\u003c\/p\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/A4cbRVnRqd4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eSpeed That Maximizes Body Performance\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/speed_large.jpeg?v=1557868718\" style=\"float: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eThe New XD (extreme dynamic) Linear Motors deliver higher thrust than conventional types, achieving up to a 5x improvement in moving-subject tracking performance with current and future camera bodies. The two new motors and newly developed algorithms quietly drive the lens's large focus lens group faster and more precisely than ever before. The full speed performance of advanced camera bodies can be applied to capturing action sports or wildlife subjects.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 style=\"text-align: left;\"\u003eStunning G Master Resolution and Bokeh\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/bokeh_large.jpeg?v=1557869737\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe extremely high design standards ensure outstanding resolution out to the image edges. Three fluorite elements help minimize chromatic aberration. Carefully controlled spherical aberration during design and manufacture to achieve the highest possible bokeh quality. Supported are optional high-performance 1.4x and 2.0x tele-converters, providing outstanding resolution and contrast at 800 mm. \u003c\/p\u003e\n\u003ch4\u003eRemarkably Lightweight at 102.2 oz\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/lightweight_large.jpeg?v=1557870111\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eAn innovative optical design that includes three fluorite elements reduces the number of elements at the front of the lens barrel for a low weight of 102.2 oz (2,895 g). Durable magnesium alloy components also contribute to reduced weight. Portability and handling are outstanding, and ideal balance affords agile, easy operation whether shooting handheld or on a monopod.\u003c\/p\u003e\n\u003ch4\u003e Durability and Reliability for Challenging Conditions\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/durability_large.jpeg?v=1557870228\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe new design is dust and moisture resistant making it reliable for use in outdoor conditions. With a durable magnesium alloy on the lens barrel exterior, tripod mount, and interior barrel components this achieves tough durability while minimizing weight. The fluorine coating located on the front helps to keep it clean, and make it more easy to wipe away fingerprints.\u003c\/p\u003e\n\u003ch4\u003eFeatures for professional shooting needs\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/product_features_large.jpeg?v=1557870774\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe full-time DMF allows for manual focus to be engaged by rotating the focus ring, even while in AF-C mode. Optical image stabilization built in, with a new Mode 35 setting which features an advanced algorithm that provides optimum stabilization for sports action while also making framing easier. With four focus-hold buttons and a focus ring with Linear Response MF to further enhance versatility.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":12291441688681,"sku":"SEL400F28GM","price":12998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL400F28GM_G_jpg.jpg?v=1569207467"},{"product_id":"sony-fe-24mm-f1-4-gm-lens","title":"Sony FE 24mm f1.4 GM Lens","description":"\u003ch4\u003eStunning F1.4 resolution in a mobile prime lens\u003c\/h4\u003e\n\u003cp\u003eUnsparing application of cutting-edge technology achieves refined G Master performance with consistently high resolution and soft, natural bokeh even at the widest F1.4 aperture setting. The lens is both compact and the lightest in its class, maximizing portability. It also offers fast, precise AF drive, top-level control and reliability.\u003c\/p\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"1198\" height=\"674\" src=\"https:\/\/www.youtube.com\/embed\/85hNcM_Zgng\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003eAdvanced optical technology achieves spectacular resolution even at F1.4\u003c\/h4\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements in an optical design that meets stringent G Master requirements contribute to consistently high resolution throughout the image area. Three ED (Extra-low Dispersion) glass elements are also included to effectively suppress chromatic aberration. These innovative optical design that minimizes sagittal flare so that point light sources are accurately reproduced.\u003c\/p\u003e\n\u003ch4\u003eState-of-the-art optical design faithfully reproduces point sources\u003c\/h4\u003e\n\u003cp\u003eA new optical design incorporating two precision XA elements suppresses sagittal flare, a common aberration in large-aperture lenses. Sagittal flare can cause an unnatural spreading of point light sources that becomes more pronounced towards the image periphery.\u003c\/p\u003e\n\u003ch4\u003eInnovative optical design in a compact, lightweight lens\u003c\/h4\u003e\n\u003cp\u003eA new optical design that reduces overall lens diameter by employing two XA elements, one for the front element that is normally the largest in a lens, combines with a newly developed DDSSM (Direct Drive SSM) focus drive system to achieve a remarkably light total weight of just 15.7 oz (445 g). The reduced size and weight of this lens makes it an ideal match for compact E-mount bodies, providing outstanding mobility.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen-Shot-2018-10-26-at-4.58.48-PM_large.jpg?v=1540594787\" style=\"margin-right: 40px; margin-bottom: 25px; float: left;\"\u003e\n\u003ch4\u003eBreathtaking G Master bokeh\u003c\/h4\u003e\n\u003cp\u003eAn 11-blade circular aperture enhances soft, natural looking bokeh achieved through advanced design and a manufacturing process that includes precise control of spherical aberration. A minimum focusing distance of 0.79 ft (0.24 m) and maximum magnification of 0.17x mean close-up capability that, combined with the wide-angle view of the lens, can produce dramatic perspectives that also make good use of deep, lush bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eFast, precise, quiet AF for stills and movies\u003c\/h4\u003e\n\u003cp\u003eA newly designed high-power DDSSM optimized for this lens, delivers approximately three times greater thrust than the previous focus drive system. The increased power of the new DDSSM system provides faster, more precise, quieter autofocus drive capability, for outstanding performance when shooting stills and movies.\u003c\/p\u003e\n\u003ch4\u003eProfessional control and dependability for stills and movies\u003c\/h4\u003e\n\u003cp\u003eCustomizable focus hold button, aperture ring, aperture click switch, Linear Response MF, dustproof and moisture-resistant design, and fluorine front-element coating adds up to fully professional control and reliability for movies as well as stills.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/sony-24-1-4-5_1024x1024.jpg?v=1540593612\" style=\"margin-bottom: 30px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":12690268258409,"sku":"SEL24F14GM","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/sony-24-1-4-4.jpg?v=1569111685"},{"product_id":"sony-fe-135mm-f1-8-gm-lens","title":"Sony FE 135mm f1.8 GM Lens","description":"\u003cp\u003eThis 135mm full-frame F1.8 lens delivers extremely narrow depth of field and breathtaking G Master bokeh. It employs a new state-of-the-art optical design which maintains high corner-to-corner resolution throughout the focus range, even at F1.8 maximum aperture, using an XA, Super ED and ED glass elements along with four XD linear focus motors to drive two focus groups for fast, quiet and precise autofocus.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE-7RM3_SEL135F18GM_7R305845_UptoA1_ExpDec2021_large.jpg?v=1551291901\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e135mm w\/ F1.8 max aperture maintains exposure and depth of field\u003c\/li\u003e\n\u003cli\u003eXA, Super ED and ED elements achieve edge-to-edge high resolution\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/li\u003e\n\u003cli\u003eXA (Extreme aspherical) element for high resolution and soft bokeh\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR coating suppresses reflections, flare and ghosting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold button, for multiple functions\u003c\/li\u003e\n\u003cli\u003eInstant auto\/manual focus selection via a AM\/MF switch\u003c\/li\u003e\n\u003cli\u003e2.3 feet close-focus distance with 0.25x maximum magnification\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e27.5” close-focus distance with 0.25x maximum magnification\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant for robust reliability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHigh-resolution - advanced optical design\u003c\/h4\u003e\n\u003cp\u003eA new optical design that adheres to demanding G Master standards places XA (extreme aspherical), Super ED (extra-low dispersion), and ED glass elements in the front group to effectively suppress all common telephoto lens aberrations, while a floating focus system works with these correction measures to ensure that the highest possible resolution is maintained from center to periphery of the image edge, throughout the lens’s focus range.\u003c\/p\u003e\n\u003ch4\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/htK8-Xbra7g?si=0EjDwBIwIot21Pxm\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/h4\u003e\n\u003ch4\u003eG Master Bokeh\u003c\/h4\u003e\n\u003cp\u003eThe extremely high surface precision of the XA (extreme aspherical) elements carefully control spherical aberration, combining with an 11-blade circular aperture mechanism to produce spectacularly smooth and elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm F1.8 lens.\u003c\/p\u003e\n\u003ch4\u003eXA (Extreme aspherical) element for high resolution and soft bokeh\u003c\/h4\u003e\n\u003cp\u003eThe extremely precise XA (extreme aspherical) lens element, with better than 0.01-micron surface precision, reduces aberration and delivers the ultimate resolution throughout the entire focus and aperture ranges. Using newly developed bokeh simulation techniques, spherical aberration and unsightly onion ring bokeh can be minimized during both design and manufacture of the large-diameter XA lens element, resulting in exquisitely soft and smooth bokeh.\u003c\/p\u003e\n\u003ch4\u003eSuper ED and ED glass elements\u003c\/h4\u003e\n\u003cp\u003eOne Super ED (extra-low dispersion) glass element and one ED glass element are strategically positioned to compensate for axial chromatic aberration that is often a problem in large-aperture telephoto lenses, achieving impressive sharpness. In addition to improving resolution, this configuration minimizes color fringing that can occur in background and foreground bokeh.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003ch4\u003e\n\u003cimg data-mce-fragment=\"1\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE-7RM3_SEL135F18GM_7R303288_UptoA1_ExpDec2021_large.jpg?v=1551291929\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE-7RM3_SEL135F18GM_7R303288_UptoA1_ExpDec2021_large.jpg?v=1551291929\"\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/h4\u003e\n\u003cp\u003eThe 11-blade circular aperture mechanism maximizes the beauty of this large-aperture prime lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, producing the large, perfectly round points of defocused light (bokeh) that is a desirable characteristic of telephoto lenses, even when stopped down by one or two stops. Soft, natural bokeh provides a beautiful backdrop for the main subject, especially in portraits.\u003c\/p\u003e\n\u003ch4\u003eFour XD linear motors for AF speed\u003c\/h4\u003e\n\u003cp\u003eFour innovative XD (extreme dynamic) linear focus motors drive two precisely synchronized focus groups in a floating focus mechanism, offering outstanding speed, precision and tracking that contribute directly to fast, precise, quiet AF operation with low vibration. This also prevents aberration variations that can occur as the camera-to-subject distance changes, maintaining optimum resolution throughout the lenses focus range. The camera’s speed potential is put to full use to capture decisive moments in dynamic portraits, sports, and other action scenes with impressive speed, precision, and reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\n\u003ch4\u003eClose focus\u003c\/h4\u003e\n\u003cp\u003eAn advanced floating focus mechanism prevents aberration variations that can occur as the focusing distance changes, providing a minimum focus distance of just 27.5” (0.7 meters) and a maximum magnification of 0.25x for impressive close-up capability. High resolution and exquisite G Master bokeh are maintained even in close-up shots.\u003c\/p\u003e\n\u003ch4\u003eManual aperture ring with switchable click stops\u003c\/h4\u003e\n\u003cp\u003eA manual aperture ring provides the responsive control required for professional still and movie shooting. Click stops can be switched on for tactile feedback that tells the user how many stops the ring has been rotated when shooting stills, or OFF for seamless, silent aperture control when shooting movies. The focus ring features Linear Response MF (manual focus) that responds directly to focus ring rotation and feels similar to mechanically coupled systems, allowing precise control and instantaneous response when focusing manually for stills or movies.\u003c\/p\u003e\n\u003ch4\u003eTwo customizable focus hold buttons\u003c\/h4\u003e\n\u003cp\u003eTwo customizable focus hold buttons are provided on the side and top surfaces of the lens for easy access and convenient control when shooting in horizontal or vertical orientation. The focus hold buttons not only perform their primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs.\u003c\/p\u003e\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\n\u003cp\u003eA focus range limiter switch makes it possible to limit AF operation to a predetermined range to maximize AF speed and prevent focusing on unwanted objects. The switch include three positions: OFF \/ ∞ ~ 1.5m \/ 2m ~ 0.7m. The OFF position allows the lens to focus through its entire range, while the Far (∞ ~ 1.5m) setting covers medium, head-and-shoulders, and full-length portraits, and the Near (2m ~ 0.7m) setting is ideal for close-ups of the face or extreme close-ups for detail.\u003c\/p\u003e\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003ch4\u003eLightweight durable design\u003c\/h4\u003e\n\u003cp\u003eThe lens barrel chassis is constructed of a durable, lightweight magnesium alloy. The hardness of the alloy helps to maintain optimum optical precision and reliability. Together with the state-of-the-art optical design reduces the overall size and weight of the lens to just 950 grams.\u003c\/p\u003e\n\u003ch4\u003eDust\/moisture resistant design\u003c\/h4\u003e\n\u003cp\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\n\u003ch4\u003eFluorine coated front element\u003c\/h4\u003e\n\u003cp\u003eThe front lens surface features a fluorine coating that resists fingerprints, dust, water, oil, and other contaminants, and makes cleaning easier if any contaminants do become attached to the lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":21639676395625,"sku":"SEL135F18GM","price":2248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL135F18GM_B.jpg?v=1569168778"},{"product_id":"sony-fe-600mm-f4-gm-oss-lens","title":"Sony FE 600mm f4.0 GM OSS","description":"\u003cp\u003eThe extraordinary G Master quality of the\u003cstrong\u003e Sony FE 600mm f4 GM OSS Lens\u003c\/strong\u003e is the world’s lightest 600mm f4 lens with two XD (extreme dynamic) Linear Motors for fast precise autofocus. Taking full advantage of the world’s fastest cameras-reaching speeds up to 20fps with the 24MP α9 and up to 10fps with the 42.4MP α7R III, as well as 24.2MP α7 III. The Sony FE 600mm f4 GM OSS lens is a revolutionary product.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/nMy0za-ew1Q\" height=\"720\" width=\"1280\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eWorld’s lightest 600mm F4.0 super-telephoto lens\u003c\/h4\u003e\n\u003cp\u003eRemarkable light weight and excellent balance the FE 600mm F4.0GM OSS lens weighs only 6.71 lbs. This is achieved through an innovative optical design that includes a large XA (extreme aspherical) element, three fluorite elements, one ED glass element, and liberal usage of durable magnesium alloy components. The new design of this well-balanced lens, reduces the number of elements deployed at the front of the barrel, resulting in quicker, more precise planning, whether shooting handheld or on a monopod.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1_-_World_Lightest_600mm_large.jpg?v=1560269833\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eXD (extreme dynamic) Linear Motors for fast precise autofocus\u003c\/h4\u003e\n\u003cp\u003eTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens’s focus group is driven by two (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver new levels of fast, precise, quiet autofocus operation and contribute to reliable and tenacious AF tracking that sports and wildlife photographers will appreciate. Additionally, a new algorithm developed specifically for the X motors, notably improve their response, minimizing lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/2_-_XD_Linear_Motors_large.jpg?v=1560269944\"\u003e\u003c\/p\u003e\n\u003ch4\u003eSuperlative G Master quality\u003c\/h4\u003e\n\u003cp\u003eAll lenses bearing the G Master brand are designed to extremely high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes a large aperture XA (extreme aspherical) element and three fluorite elements that help to minimize axial chromatic aberration that can be a problem in large-aperture lenses, as well as a lateral chromatic aberration that can reduce resolution towards the image periphery. Color bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony’s original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/3_-_Superlatibe_G-Master_quality_large.jpg?v=1560269975\"\u003e\u003c\/p\u003e\n\u003ch4\u003e3x fluorite elements, 1x ED glass element reduces flare and ghosting\u003c\/h4\u003e\n\u003cp\u003eNew optical design that conforms to strict G Master standards, the FE 600mm F4.0 GM OSS lens includes three fluorite elements, and one ED (Extra-low Dispersion) glass element. The ED glass element helps to reduce chromatic aberration, which is a common problem in telephoto lenses. An extremely high resolution is maintained right out to the image edges. Spherical aberration is optimized to create a perfect balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve ideal characteristics.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4_-_3x_Flourite_elements_large.jpg?v=1560270010\"\u003e\u003c\/p\u003e\n\u003ch4\u003eWide F4.0max aperture\u003c\/h4\u003e\n\u003cp\u003eThe wide F4.0max aperture maintains exposure and depth of field while also allowing maximum light for shooting in almost any condition. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5_-_Wide_F4.0_max_aperture_large.jpg?v=1560270038\"\u003e\u003c\/p\u003e\n\u003ch4\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/h4\u003e\n\u003cp\u003eComplementing the wide F4.0aperture are the 11-blade circular aperture blades that result in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides creating unappealing, polygonal shaped defocussed points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, each lens is individually tested and adjusted during manufacture to achieve the highest possible bokeh quality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/6_-_11-blade_circular_aperture_large.jpg?v=1560270086\"\u003e\u003c\/p\u003e\n\u003ch4\u003eNano AR Coating\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/7_-_Nano-AR-Coating_large.jpg?v=1560270113\"\u003e\u003c\/p\u003e\n\u003ch4\u003eOptical SteadyShot™ image stabilization significantly reduces blur\u003c\/h4\u003e\n\u003cp\u003eHigh-performance Optical SteadyShot™ image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated ‘Mode 3’algorithm6is optimized for smooth, stable framing of moving subjects. Control features have also been refined to effectively support professional requirements.5-axis image stabilization becomes available when used with α series cameras that feature built-in image stabilization.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/8_-_Optical_SteadyShot_large.jpg?v=1560270135\"\u003e\u003c\/p\u003e\n\u003ch4\u003e4x customizable multi-function focus hold buttons and function ring\u003c\/h4\u003e\n\u003cp\u003eThe FE 600mm F4.0GM OSS features focus hold buttons in four locations on the lens barrel for easy access in any shooting situation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera body menu, allowing them to be assigned to a different function selected by the user: Eye AF, for example.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/9_-_4x_Customizable_large.jpg?v=1560270163\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDust and moisture resistant4for robust reliability\u003c\/h4\u003e\n\u003cp\u003eSony’s lens sealing maximizes resistance to dust and moisture4, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/10_-_Dust_and_Moisture_resistance_large.jpg?v=1560270185\"\u003e\u003c\/p\u003e\n\u003ch4\u003eLightest in Class\u003c\/h4\u003e\n\u003cp\u003eA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount but also for interior barrel components as well. This provides the tough durability that demanding professional application requirements while minimizing overall weight –making the FE 600mm F4.0 GM OSS the lightest in its class at only 6.71lb.\u003c\/p\u003e\n\u003ch4\u003e1.4x and 2.0x teleconverter support5, with high imaging and AF performance\u003c\/h4\u003e\n\u003cp\u003eOptional high-performance 1.4x and 2.0x teleconverters are supported5, providing up to 1200mm focal length (1800mm equivalent on APS-C bodies). Outstanding imaging performance and fast, precise AF operation are maintained when either of these excellent teleconverters is used, ensuring that the lens’s superior G Master image quality is not compromised. The maximum aperture with the 1.4x and 2.0x teleconverters is F5.6and F8, respectively.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/12_-_1.4x_and_2.0x_large.jpg?v=1560270216\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/13_-_Instant_auto_and_manual_focus_selection_large.jpg?v=1560270274\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFluorine front-element coating\u003c\/h4\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/14_-_Flourine_front_element_coating_large.jpg?v=1560270298\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFull-time DMF\u003c\/h4\u003e\n\u003cp\u003eDMF (Direct Manual Focus) gives you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF and then allowing you to fine-tune your focus point using the manual focus ring. When the FULL-TIME DMF switch is ON, the manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring the focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/15_-_Full-time_DMF_large.jpg?v=1560270324\"\u003e\u003c\/p\u003e\n\u003ch4\u003eLinear Response MF\u003c\/h4\u003e\n\u003cp\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/16_-_Linear_Response_MF_large.jpg?v=1560270354\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\n\u003cp\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 7m-2.7m, and ∞-7m.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/17_-_Focus_range_limiter_large.jpg?v=1560270378\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDrop-in filter slot\u003c\/h4\u003e\n\u003cp\u003eThe FE 600mm F4.0GM OSS includes a filter slot7that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in circular polarizing filter. The VF-DCPL1 can be rotated to achieve the desired polarization while installed in the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/18_-_Drop-in_filter_slot_large.jpg?v=1560270401\"\u003e\u003c\/p\u003e\n\u003ch4\u003eHigh-speed, accurate AF tracking F22 aperture\u003c\/h4\u003e\n\u003cp\u003eHigh-speed, accurate AF tracking for continuous shooting at minimum F22 aperture8(α9 software must be updated to the latest version). This is an important advantage allowing the maximum depth of field to be used without limitations when shooting continuously to follow the action and ensuring that AF tracking can keep the subject in focus.\u003c\/p\u003e\n\u003ch4\u003eStrong, lightweight carbon fiber lens hood\u003c\/h4\u003e\n\u003cp\u003eThe supplied lens hood is made of strong, lightweight carbon fiber to minimize added weight. The interior of the hood is lined with flocking to minimize reflections for optimum light control.\u003c\/p\u003e\n\u003ch4\u003eIncreased mount strength and reliability\u003c\/h4\u003e\n\u003cp\u003eWhile conventional lenses use four mount attachment screws, the FE 600mm F4.0GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will easily withstand professional use.\u003c\/p\u003e\n\u003ch4\u003eVersatile high-durability tripod mount\u003c\/h4\u003e\n\u003cp\u003eThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allows the user to switch between horizontal and vertical camera orientations in 90-degree click stops as required. The click stops can be disengaged when the smooth, low-resistance operation is desired.\u003c\/p\u003e\n\u003ch4\u003eSupplied hard carrying case\u003c\/h4\u003e\n\u003cp\u003eA dedicated trunk style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003c\/p\u003e\n\u003ch4\u003eFunction ring\u003c\/h4\u003e\n\u003cp\u003eThe FE 600mm F4.0GM OSS includes a new function ring with switch selectable for PRESET (preset focus), FUNCTION and OFF positions. When in the PRESET position, the SET button is initially used to memorize the desired focus point, moving the function ring in either direction will immediately set focus to the memorized point. This can be a huge advantage for sports and other rapidly changing situations, allowing the focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF and can focus outside a set focus limit range. When in the function position, functions can be assigned to the FUNCTION mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows a smooth focus shift for movies. If APS-C\/Full Frame Select6is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28436217954409,"sku":"SEL600F40GM","price":14098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL600F40GM_A-Large.jpg?v=1569221312"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 200-600mm f5.6-6.3 G OSS Lens\u003c\/strong\u003e has a versatile 200-600mm super-telephoto zoom lens with superb image quality. With 5x ED (Extra-low Dispersion) glass elements, and 1x aspherical element that dramatically reduces chromatic abortion ultimately increasing corner-to-corner sharpness throughout the zoom range. The AF is fast, precise, and quiet while tenaciously tracking moving subjects with refined control for ultimate reliability for use in the field.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM\" height=\"720\" width=\"1280\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch3\u003eOutstanding G Lens resolution throughout the zoom range\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 OSS Lens features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. Achieving outstanding G Lens resolution, the lens incorporates an aspherical element with five ED (Extra-low Dispersion) glass elements with a new optical design to minimize chromatic aberration which is often an issue at super-telephoto focal lengths. A Nano AR Coating is used to reduce flare and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1_-_Outstanding_G-Lens_large.jpg?v=1560273017\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: left;\"\u003eE200-600mm with extended reach\u003c\/h4\u003e\n\u003cp\u003eThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of F5.6-6.3 (wide to tele). This incredible zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm (F9) or 1200mm (F13) respectively while maintaining outstanding image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, F8-9 and with the 2.0x teleconverter is 400-1200mm, F11-13.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/2_-_200-600_with_extended_reach_large.jpg?v=1560273046\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003eDDSSM delivers fast, precise, quiet autofocus\u003c\/h4\u003e\n\u003cp\u003eThis 200-600mm lens employs Sony’s Direct Drive Supersonic Wave Motor (DDSSM) system which has the ability and precision needed to drive the heavy focus group, this ensures that moving subjects are quietly tracked with exceptional speed and precision. With high positioning accuracy, you can pinpoint autofocus with blazing speed. This advanced DDSSM system is also incredibly quiet, avoiding unwanted noise that can disrupt an unpredictable subject. The DDSSM focus system ensures that moving subjects are quietly tracked with exceptional speed and precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/3_-_DDSM_large.jpg?v=1560273072\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInternal zoom mechanism\u003c\/h4\u003e\n\u003cp\u003eAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operation with light zoom ring torque and is ideal in difficult outdoor conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4_-_Internal-zoom-mechnism_large.jpg?v=1560273090\"\u003e\u003c\/p\u003e\n\u003ch4\u003e11-blade circular aperture\u003c\/h4\u003e\n\u003cp\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by the SEL200600G lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G Lens bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5_-_11-blade_circular_aperture_large.jpg?v=1560273135\"\u003e\u003c\/p\u003e\n\u003ch4\u003eED glass reduces flare and ghosting\u003c\/h4\u003e\n\u003cp\u003eED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification, out of the picture. The 200-600mm G Super telephoto zoom lens incorporates one five ED glass elements to maximize resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/6_-_ED_Glass_large.jpg?v=1560273156\"\u003e\u003c\/p\u003e\n\u003ch4\u003eAspherical lens reduces spherical aberration\u003c\/h4\u003e\n\u003cp\u003eAn aspherical lens is incorporated to dramatically reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore the alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/7_-_Aspherical_lens_large.jpg?v=1560273170\"\u003e\u003c\/p\u003e\n\u003ch4\u003eNano AR Coating\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/8_-_Nano-AR-Coating_large.jpg?v=1560273184\"\u003e\u003c\/p\u003e\n\u003ch4\u003e3-mode Built-in Optical SteadyShot\u003c\/h4\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot™ image stabilization with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths.MODE 2 offers ideal stabilization for panned shots, while MODE 3 (first introduced in the SEL400F28GM) provides enhanced viewfinder stabilization that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilization is available with compatible bodies (α9 \/αR III \/α7 III \/ α7R II \/α7S II \/α7 II \/α6500). MODE 3 is supported by the latest α9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/9_-_3-mode_Built-in_Optical_SteadyShot_large.jpg?v=1560273199\"\u003e\u003c\/p\u003e\n\u003ch4\u003eCustomizable focus hold buttons\u003c\/h4\u003e\n\u003cp\u003eCustomizable focus hold buttons are provided in three locations 90° apart for easy, instant access when shooting in any orientation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera menu, allowing them to be assigned to a different function selected by the user.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/10_-_Customizable_focus_hold_buttons_large.jpg?v=1560273214\"\u003e\u003c\/p\u003e\n\u003ch4\u003eRobust reliability\u003c\/h4\u003e\n\u003cp\u003eSony’s lens sealing maximizes resistance to dust andmoisture2, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/11_-_Robust_Reliability_large.jpg?v=1560273233\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/12_-_Instant_auto_and_manual_focus_large.jpg?v=1560273247\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFluorine front-element coating\u003c\/h4\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\n\u003cp\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 10m-2.7m, and ∞-10m.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/14_-_Focus_range_llimiter_large.jpg?v=1560273272\"\u003e\u003c\/p\u003e\n\u003ch4\u003eLinear Response MF\u003c\/h4\u003e\n\u003cp\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/15_-_Linear_Response_MF_large.jpg?v=1560273288\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28436244627561,"sku":"SEL200600G","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL200600G_A-Large.jpg?v=1569221344"},{"product_id":"sony-fe-12-24mm-f2-8-gm-lens","title":"Sony FE 12-24mm f2.8 GM Lens","description":"\u003cp\u003eAt the 12-mm end of its range, the \u003cb\u003eSony FE 12–24mm F2.8 GM lens\u003c\/b\u003e offers an ultra-wide angle of view. An innovative optical design works with Sony's advanced XD Linear Motors to deliver outstanding G Master image quality in a lightweight lens that also features fast, precise autofocus, smooth control, and solid reliability.\u003c\/p\u003e\n\u003ch2\u003eBright F2.8 maximum aperture from 12 mm to 24 mm\u003c\/h2\u003e\n\u003cp\u003eThe ultra-wide 12-mm angle of view available with this versatile lens makes it possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye. Expand your artistic palette with deep, engaging visual imagery.\u003c\/p\u003e\n\u003ch2\u003eInnovative optics with the largest XA element in any α lens\u003c\/h2\u003e\n\u003cp\u003eThree XA (extreme aspherical) elements, including the largest ever made, combine with one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area. Two Super ED (Extra-low Dispersion) and three ED glass elements suppress chromatic aberration, and a new Nano AR Coating II minimizes flare and ghosting for clear, crisp imagery.\u003c\/p\u003e\n\u003ch2\u003eConstant F2.8 brightness\u003c\/h2\u003e\n\u003cp\u003e12–24-mm zoom with a constant F2.8 maximum aperture is ideal for shooting night scenes, starry skies, and other low-light subjects at low sensitivities without having to use extremely slow shutter speeds.\u003c\/p\u003e\n\u003ch2\u003eUltra-wide angles and large aperture in a small, lightweight zoom\u003c\/h2\u003e\n\u003cp\u003eAn advanced optical design with four aspherical elements, including three XA types, plus a mechanical design that features Sony's original XD linear motors, in a compact, lightweight 12–24-mm constant F2.8 zoom that delivers stunning image quality. In addition to being ideal for landscapes, night scenes, and architecture, this lens provides extra mobility for active sports photographers shooting wide angles.\u003c\/p\u003e\n\u003ch2\u003eXD Linear Motors for fast, accurate AF and reliable tracking\u003c\/h2\u003e\n\u003cp\u003eFour XD Linear Motors, two for each of the lens's focus groups, contribute to fast, precise autofocus and tracking that make full use of the speed potential provided by high-performance α camera bodies. New control algorithms maximize the response of the XD Linear Motor system while achieving flawless synchronization between the focus groups. Operation is also quiet with minimal vibration.\u003c\/p\u003e\n\u003ch2\u003eControl and reliability for professional applications\u003c\/h2\u003e\n\u003cp\u003eA focus hold button, focus mode switch, zoom ring, focus ring, and other controls are designed and positioned for easy operation and a smooth workflow. Alternative functions that support the user's individual shooting needs can be assigned to the focus hold button via camera body menu settings. A fluorine front element coating plus a dust- and moisture-resistant design ensure high reliability in challenging environments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32607088574569,"sku":"SEL1224GM","price":3248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FE-12-24mm-f2.8-GM-Lens-1.jpg?v=1594747610"},{"product_id":"sony-alpha-a7s-iii-digital-camera-body","title":"Sony Alpha a7S III Digital Camera Body","description":"\u003cp\u003eIntroducing the \u003cstrong\u003eAlpha a7S III\u003c\/strong\u003e –a new milestone in sensitivity, speed and image supremacy. Featuring an all-new 12.1MP backside illuminated full-frame sensor with twice the readout speed for ultra-clean low-light images up to ISO 409,600 with 15+ stops dynamic range and 3x reduction in rolling shutter, plus Sony’s critically acclaimed fast hybrid autofocus with 759 phase detection AF points. A new BIONZ XR processing engine deliver 8x more processing power for up to 120p 4K 10-bit 4:2:2 and full pixel readout in all recording modes.\u003c\/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MQMVC8UmJ-k\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003cbr\u003e\n\u003ch2\u003eSensitivity, speed, and supreme imagery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha a7S III features a newly developed 12.1-megapixel Full-frame Backside-illuminated (BSI) Exmor R CMOS sensor that delivers sensitivity, speed, and superior images and movie. It takes full advantage of the large pixels and BSI copper wiring structure to more than double the sensitivity and readout speed. The results are astounding, with phenomenal low-light capability, up to 15+ stops of dynamic range and drastically reduced noise for ultra-sharp and clean images and 3x reduced rolling shutter. In addition, this new Exmor R sensor features Sony’s acclaimed fast hybrid autofocus with 759 phase detection AF points and 92% coverage. The high sensitivity also allows it to autofocus in light as low as EV-6.\u003c\/p\u003e\n\u003ch2\u003e8x more processing power\u003c\/h2\u003e\n\u003cp\u003eA new BIONZ XR processing engine delivers 8x more processing power than previous models. It not only supports the high sensitivity and wide dynamic range that has become hallmarks of the “S” series, but also high-speed features such as real-time AF tracking and up to 10fps continuous shooting of more than 1000 RAW still images. This new BIONZ XR engine can process large volumes of data in real time, making full-frame readout without pixel binning possible in all recording modes, including 4K 120p All-I 10-bit 4:2:2. Whether shooting stills or movies, the Alpha a7S III offers overwhelming image quality with stress-free operation.\u003c\/p\u003e\n\u003ch2\u003eLegendary low-light and 15+ stops dynamic range\u003c\/h2\u003e\n\u003cp\u003eThe Alpha a7S III builds on the legendary low-light performance synonymous with Sony’s ‘S’ series. The 12.1 MP sensor is optimized for 4K with full-pixel readout and to make use of much larger individual pixels for maximum light gathering capabilities and low signal-to-noise ratio. Fewer pixels mean each individual pixel is larger than on other higher pixel-count full-frame sensors. The Alpha a7S III also employs Sony’s industry-leading Exmor R backside-illuminated CMOS image sensor technology for additional low light performance and to double the readout speed. Base ISO is lower than previous ‘S’ models, with a still and movie range from 80 to 102,400, expandable to 40 to 409,600 for stills and 80 to 409,600 for movies. Thanks to the high-sensitivity, Exxmor R sensor and fast processing, the dynamic range for movies is an impressively wide 15+ stops.\u003c\/p\u003e\n\u003ch2\u003eHigh speed for slow motion\u003c\/h2\u003e\n\u003cp\u003eThe Alpha a7S III offers several in-camera 4K recording modes to match your creative need and desired format. 4K resolution at up to 120 frames per second delivers extraordinarily smooth 5x (max.) slow-motion imagery. In addition to supporting 10-bit 4:2:2 recording, this feature can be used with efficient inter-frame (Long GOP) compression or high-quality intra-frame (All-I) compression. A maximum bit rate of 1200 Mbps (4:2:2 10-bit, H.264, All-I) delivers supreme image quality when directly replaying movies in slow or quick motion in the S\u0026amp;Q mode. Up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.\u003c\/p\u003e\n\u003ch2\u003eEffective heat dissipation for extended recording times\u003c\/h2\u003e\n\u003cp\u003eHeat buildup from processing large volumes of data when recording high-bitrate, high-resolution 4K 60p and 120p movie can plague other systems, but not the Alpha a7S III. Camera-wide passive heat dissipation is optimized using Sony’s unique Σ (sigma) graphite heatsink to keep the image sensor and image processing engine temperatures within their normal operating range, preventing overheating. This makes it possible to record 4K 60p video continuously for up to an hour. Even XAVC S-I 4K 60p 10bit 4:2:2 All-I can be recorded for over an hour until battery ends and XAVC S-I 4K 120p 10bit 4:2:2 All-I can record over 30 minutes until 2nd media gets full. Impressive heat management is achieved without sacrificing weather sealing and class leading small size and weight, which has become a hallmark of Sony’s α series E-mount cameras.\u003c\/p\u003e\n\u003ch2\u003e10-bit 4:2:2 video reaches new levels of realism\u003c\/h2\u003e\n\u003cp\u003eThe α7S III can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while generally providing greater editing freedom. Maximum frame rate when recording full-frame 4K is 120p.\u003c\/p\u003e\n\u003ch2\u003eAll Intra (for XAVC S-I recording)\u003c\/h2\u003e\n\u003cp\u003eIn addition to the Long GOP inter-frame compression used in previous models, the α7S III supports intra-frame (All-I) recording for the first time in an α body, allowing internal 4K recording at bitrates up to 1200 Mbps. Intra-frame recording provides extra margin for post production and still image extraction when needed.\u003c\/p\u003e\n\u003ch2\u003eEfficient MPEG-H HEVC\/H.265 (XAVC HS) coding\u003c\/h2\u003e\n\u003cp\u003eIn addition to Sony’s common XAVC S (MPEG-4 AVC\/H.264) codec found on current models, the α7S III adds XAVC HS format recording using the MPEG-H HEVC\/H.265 codec for approximately twice the efficiency of XAVC S. You can record more detailed 10-bit 4K video at higher bit rates while keeping data volume within a manageable range. Image quality is better than XAVC S at a comparable bit rate, and equal to XAVC S at lower bit rates. H.265 video can be recorded internally to SDXC or CFexpress Type A memory cards.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW output for movie\u003c\/h2\u003e\n\u003cp\u003eThe α7S III is capable of 16-bit RAW output up to 4K 60p to an external device via HDMI, to answer the increasing demand for RAW recording for applications that demand the highest quality and post-production flexibility provided by RAW output. Full-frame 4264 x 2408 (16:9 aspect ratio) 16-bit image output is possible, with a choice of frame rates (60p\/50p\/30p\/25p\/24p). You can also output RAW video via HDMI while recording XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K to internal card media. Proxy recording is available during RAW output.\u003c\/p\u003e\n\u003ch2\u003eEasy S-Log matching with professional camcorders\u003c\/h2\u003e\n\u003cp\u003eIn many moviemaking workflows the ability to match the color of footage from multiple cameras is essential. The α7S III includes S-Log2 and S-Log3 gamma curves, the latter emphasizing shadow to mid-tone gradations and making it possible to achieve a dynamic range of 15+ stops. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match α7S III footage with that shot on professional camcorders equipped with S-Log3 gamma curve settings. Minimum ISO when shooting S-Log has been reduced to 640, and the 160 to 500 range of expanded ISO can be used as well. Sensitivity can be lowered by as much as 2 stops below the normal ISO range for extra-low-noise recording.\u003c\/p\u003e\n\u003ch2\u003e10-bit 4:2:2 HLG (Hybrid Log-Gamma)\u003c\/h2\u003e\n\u003cp\u003eThe α7S III provides HLG (Hybrid Log-Gamma) high-dynamic-range picture profile that supports the wide-gamut BT.2020 color space for true-to-life imagery with detailed shadows and highlights, with no need for color grading. Video recorded with this picture profile can be directly played back on an HDR (HLG) compatible Sony TV. 10-bit recordings reproduce finer gradation and detail for extraordinary realism. Gamma can be selected from four presets: HLG (corresponding to IYU-R BT.2100), HLG1, HLG2, and HLG3. These gamma settings provide varying blends of dynamic range and noise performance, generally achieving wider dynamic range that still blends well with images from previous cameras.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF in all modes\u003c\/h2\u003e\n\u003cp\u003eThe α7S III incorporates Sony’s highly acclaimed Fast Hybrid AF in all modes for both still and movie shooting. The Exmor R sensor and powerful BIONZ XR processing engine make it possible to provide a high-density array of 759 selectable phase-detection AF points for high-speed autofocus tracking capability with the precision of 425-point contrast-detection AF to quickly lock onto subjects that move erratically or change speed suddenly and track them with tenacious reliability across 92% (approx.) of the imaging area.\u003c\/p\u003e\n\u003ch2\u003eTenacious Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eAI-based Real-time Tracking with a 30% improvement in subject detection performance thanks to the new BIONZ XR processing engine and a new subject recognition algorithm uses color, pattern (brightness), distance (depth), face and eye information to process spatial information in real time at high speed. The focus area will seamlessly change between face and eye to object tracking according to the condition of the subject.\u003c\/p\u003e\n\u003ch2\u003eIntuitive touch AF control\u003c\/h2\u003e\n\u003cp\u003eSimply touch the desired subject on the monitor screen to initiate autofocus and tracking on that subject. The powerful real-time processing capabilities of the new BIONZ XR image processing engine, use Real-time AF tracking with advanced AI (artificial intelligence) algorithms to reliably track the selected subject while you concentrate on composition and shooting. This can be huge advantage when using a gimbal or shooting solo. Touch Focus can be used to temporarily engage AF when focusing manually. It is also possible to remotely control Touch Tracking during AF or Touch Focus during manual focus from the Imaging Edge Mobile application (Ver. 7.4 or later ) running on a mobile device.\u003c\/p\u003e\n\u003ch2\u003eActive Mode stabilization for handheld movie shooting\u003c\/h2\u003e\n\u003cp\u003eThe α7S III features highly effective 5-axis in-body image stabilization with any lens attached. The powerful BIONZ XR image processing engine with advanced real-time processing, utilizes gyro sensors, plus optimized image stabilization algorithms to combine the new high-precision 5-axis stabilization unit with electronic Active Mode stabilization for movie shooting in 4K and other formats. This makes handheld shooting as stable as you can get without having to use a gimbal. Using optically stabilized lenses further enhance stability as the camera uses both in-body and optical lens stabilization together as well.\u003c\/p\u003e\n\u003ch2\u003eNew menu with touch functionality\u003c\/h2\u003e\n\u003cp\u003eThe α7S III has a completely redesigned menu structure making navigation quick and intuitive. Menu tabs are now situated on the left with parameter groups in the middle and individual parameters on the right, making functions easier and quicker to find. The new menu stature is also completely touch-responsive and parameters can be instantly selected by directly touching them on the display panel while lists can be scrolled by touch for unprecedented navigation and operation efficiency. Images to be reviewed can be selected by touch, and pinch-out\/pinch-in gestures can be used to enlarge or reduce the selected image. Touch operation while shooting is also available for Touch Focus and Touch Tracking modes in addition to operating settings in the Fn menu. Touch sensitivity can be set to “Standard” or “Sensitive” for maximum control response and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32640474808425,"sku":"ILCE7SM3\/B","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7S-III-Digital-Camera-Body-1.jpg?v=1704236846"},{"product_id":"sony-fx6-full-frame-cinema-camera","title":"Sony FX6 Full Frame Cinema Camera","description":"\u003ch2\u003eA new line of cinema cameras\u003c\/h2\u003e\n\u003cp\u003eSony’s Cinema Line, which also includes the VENICE and FX9 cameras, delivers a coveted filmic look cultivated from extensive experience in digital cinema production. As part of the Cinema Line, the all-new \u003cstrong\u003eSony FX6 Full Frame Cinema Camera\u003c\/strong\u003e incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. It is also compatible with the wide range of Sony E-mount lenses for creative flexibility and has enhanced operability thanks to an innovative body design, extensive durability and intuitive customizability.\u003c\/p\u003e\n\u003ch2\u003eImage sensor with blazing fast readout speed\u003c\/h2\u003e\n\u003cp\u003eThe back-illuminated full-frame Exmor R™ CMOS sensor, with 10.2 effective megapixels, boasts a blazingly fast data readout speed along with high sensitivity and wide dynamic range. An advanced color filter array boosts color reproduction accuracy, while focal plane phase-detection AF enables solid autofocus stability and excellent precision, all of which contribute to outstanding image quality.\u003c\/p\u003e\n\u003ch2\u003eHigh performance image-processing engine\u003c\/h2\u003e\n\u003cp\u003eThe BlONZ XR image-processing engine boasts class-leading speed, providing up to four times faster processing performance compared to the FS5 II, minimizing latency while providing impressive real-time processing capabilities. The engine performs real time processing of autofocus (AF), image recognition and image quality adjustments, while also handling data transfer, user interface and other camera operations.\u003c\/p\u003e\n\u003ch2\u003eHigh sensitivity, wide dynamic range\u003c\/h2\u003e\n\u003cp\u003eBeautiful bokeh expression and high sensitivity performance are delivered by Sony’s 10.2-megapixel1 full-frame back-illuminated Exmor R CMOS sensor and a state-of-the-art BIONZ XR processing engine. Thanks to the large pixel size and back illuminated structure of the full frame sensor, the FX6 delivers an incredible 15+ stop wide dynamic range with high sensitivity and low noise throughout the camera’s sensitivity range. Its base sensitivity is ISO 800 with an enhanced sensitivity setting of ISO 12,800 - expandable up to 409,600 - for shooting in low and very low light conditions.\u003c\/p\u003e\n\u003ch2\u003eAcclaimed cinematic -color with S-Cinetone\u003c\/h2\u003e\n\u003cp\u003eThe inclusion of Sony's acclaimed S-Cinetone look, inherited from the development of the VENICE and FX9 development, allows beautiful images to be achieved directly in-camera. S-Cinetone is optimized for natural skin tones and mid-range colors, with gentle highlight roll-off, for impressive subject depiction.\u003c\/p\u003e\n\u003ch2\u003e4K High Frame Rate 120fps recording\u003c\/h2\u003e\n\u003cp\u003eFull-frame 4K (QFHD) recording at up to 120fps with autofocus is possible thanks to the high-speed readout capabilities of the image sensor and the powerful BIONZ XR processor. Even at high frame rates, ultra-detailed 4K (QFHD) images are captured using full-pixel readout without binning, for clear post-produced slow motion (up to 5x slower than real time). The high-precision AF even allows wide open aperture for beautiful full-frame bokeh to be achieved during slow motion shooting.\u003c\/p\u003e\n\u003ch2\u003e10-bit depth and 4:2:2 color sampling\u003c\/h2\u003e\n\u003cp\u003eThe FX6 is capable of 4K internal recording, encoding 10-bit depth and 4:2:2 color sampling with either Full-HD Long-GOP or 4K All Intra compression. This makes it possible to push your color grades further, stretching video out for ultimate HDR realism while still retaining natural gradation, for true editing freedom.\u003c\/p\u003e\n\u003ch2\u003eSony's powerful built in electronic Variable ND Filter\u003c\/h2\u003e\n\u003cp\u003eSony's revolutionary internal electronic variable ND filter offers easy and seamless control of the camera’s filter density. Users can adjust the filter density manually in increments from 1\/4 to 1\/128 or set variable ND to auto for a smooth and seamless transition from 0 to 1\/128 ND. Variable ND in auto perfectly exposes images without affecting the depth of field, shutter angle or ISO even during changing lighting conditions. Additional creative control allows the user to change depth of field without changing exposure by adjusting the iris while the variable ND automatically adjusts for exposure. Combined with the camera’s ultra-high sensitivity, the electronic variable ND filter provides users with outstanding creative control in almost any shooting environment.\u003c\/p\u003e\n\u003ch2\u003e10-bit HLG9 picture profile\u003c\/h2\u003e\n\u003cp\u003eAn HLG9 (Hybrid Log-Gamma) HDR picture profile, complete with the wide-gamut BT.2020 color space, can be used for direct HDR (HLG) playback on compatible TVs. The result is true-to-life imagery close to what the naked eye can see, with detailed shadows and highlights, less blackout and less whiteout, all without the need for color grading. 10-bit recordings reproduce a level of fine gradation and detail for extraordinary realism.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra internal recording\u003c\/h2\u003e\n\u003cp\u003eIn addition to Long-GOP inter-frame compression, internal intra-frame (All-Intra) recording is supported. XAVC 4K Intra recording compresses each frame independently at a high bitrate, up to 600Mbps, so is ideal for capturing complex motion, and allowing maximum flexibility and playback performance during post-production.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW data output\u003c\/h2\u003e\n\u003cp\u003eTo facilitating high image quality and more flexible and efficient editing in post-production, the camera supports 16-bit RAW data output to an external recorder via SDI. RAW video output is DCI (4096x2160) or QFHD (3840x2160) data from the image sensor with a choice of 59.94 \/ 50 \/ 29.97 \/ 25 \/ 24 \/ 23.98 frame rates. Simultaneous RAW output is possible while recording internal XAVC-I.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 for better reproduction of gradations\u003c\/h2\u003e\n\u003cp\u003eS-Log3 gamma curves are available, with S-Log3 designed for better reproduction of gradations from shadows to the mid-grey range (18% grey), enabling a dynamic range of up to 15+ stops. Two color gamut settings (S- Gamut3, and S-Gamut3.Cine) make post-production editing and color grading easier when matching the colors of footage shot on the FX6 with Sony's Cinema Line cameras including the FX9 and VENICE.\u003c\/p\u003e\n\u003ch2\u003ePreset and User 3D LUT compatibility with Scene File\u003c\/h2\u003e\n\u003cp\u003eThe Scene File function provides powerful color interpretation right in the camera, with a range of presets and custom User 3D LUT imports to fit your production or style requirements. Four preset scene file types are included for SDR shooting (S­Cinetone, Standard, Still, ITU709) and two for HDR (HLG9 Live, HLG Natural). A further 16 slots support User 3D LUT import to achieve custom looks or for specific monitoring or color-space transforms.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF for dependable focus during movie shooting\u003c\/h2\u003e\n\u003cp\u003eFX6 incorporates Sony’s highly acclaimed Fast Hybrid AF (autofocus) in all modes and frame rates. Fast Hybrid AF combines 627 focal plane phase-detection AF points with contrast-detection AF. This results in highly precise, smooth tracking of fast ­moving subjects even over a wide range with a shallow depth of field, approx. 89% of the imaging area. Adjustable AF Transition Speed and AF Subject Shift Sensitivity parameters allow more flexible focus control, as demanded by professional users. Both allow preset settings to be recalled during recording by using a customizable button.\u003c\/p\u003e\n\u003ch2\u003eReal-time Eye AF and Face Detection AF\u003c\/h2\u003e\n\u003cp\u003ePowerful Real-time Eye AF and Face Detection AF are built in for reliable focusing on people, especially in unpredictable shooting environments such as news gathering, event and documentary shooting. The real-time processing capability of the BIONZ XR image processing engine automatically maintains accurate eye focus on faces even in profile, looking up or down, or partially obscured - allowing you to concentrate fully on shot composition.\u003c\/p\u003e\n\u003ch2\u003eLens-ring AF subject selection\u003c\/h2\u003e\n\u003cp\u003eWhen the AF Assist function is ON, rotating the focus ring instantly switches from autofocus to manual focus so that a different subject can be quickly selected. The face selection algorithm has also been improved so that the focus ring can be used to quickly and intuitively select specific individuals from within a group when shooting with Real-time Eye AF or Face Detection. Autofocus operation resumes as soon as the user stops rotating the lens focus ring, and the last subject selected by the focus ring is automatically tracked.\u003c\/p\u003e\n\u003ch2\u003eProxy recording for more efficient editing workflow\u003c\/h2\u003e\n\u003cp\u003eWhen capturing higher bit­rate formats such as XAVC-I 4K, low bit-rate HD proxy files can be recorded simultaneously. These smaller proxy files can then be used for editing and previewing prior to final production delivery which reduces computer load and allows faster and more efficient workflows. Proxy files are captured in 8-bit XAVC-L (1920x1080) 9Mbps MP4 wrapper. Proxy files cannot be captured during 16-bit RAW output.\u003c\/p\u003e\n\u003ch2\u003eReliable durability and weather resistance\u003c\/h2\u003e\n\u003cp\u003eIn response to feedback from working professional, the dust and moisture resistance of FX6 have been dramatically improved when compared to FS5 II, thanks to refinements throughout the body. Additional sealing is applied to the media compartment lid, terminal cover and all joints in the chassis. Routes to dust and moisture entry have been re-examined to ensure reliable operation in challenging environments. Even though the dust and moisture resistance and therefore reliability have been significantly improved, the body dimensions remain compact.\u003c\/p\u003e\n\u003ch2\u003eHigh-definition 2.76 million-dot (approx.) flexible LCD touch panel\u003c\/h2\u003e\n\u003cp\u003eThe 3.5” LCD panel (1280 x 720 pixels) is mounted on an extended pedestal and adjustable to a wide range of angles for easy video monitoring regardless of camera rigging and shooting angle. Mounting points are provided at three places on the handle and two on the body. With touch panel support and a quick access control menu, it provides intuitive control for commonly accessed features. Camera operators can change key settings with a single touch - including Codec, Imager Scan Mode, Picture Size and Frequency, Base ISO and Sensitivity, Shooting Mode and Audio Levels.\u003c\/p\u003e\n\u003ch2\u003eInnovative heat dissipation to prevent thermal shut down\u003c\/h2\u003e\n\u003cp\u003eFX6 features an innovative heat dissipation structure to ensure dependable full-frame recording in demanding environments and at high resolutions and frame rates. This includes a complete redesign of the chassis structure, placement of the internal heatsinks and the entire airflow structure, from louvers to circuit board layout. When required, a silent fan provides ventilation for continuous recording at full resolution, with intake and exhaust air structurally isolated to maintain strong dust and moisture resistance.\u003c\/p\u003e\n\u003ch2\u003eProfessional connectivity\u003c\/h2\u003e\n\u003cp\u003eFX6 features a range of professional interfaces including independent 12G-SDI (supports 3G\/6G-SDI) suitable for external 16-bit RAW recording as well as HDMI output for program monitoring. Timecode (TC IN\/ TC OUT) connectors allow multi-camera sync, and SuperSpeed USB-C 5Gbps (USB 3.2) allows shooting data to be uploaded to a PC at high speed.\u003c\/p\u003e\n\u003ch2\u003eA choice of battery types for different applications\u003c\/h2\u003e\n\u003cp\u003eFX6 is compatible with BP-U series battery packs. The BP-U35 (supplied), BP-U70, BP-U100t or BP-U60T can be selected according to shooting needs. The BP-U35, for example, is an ideal choice to make most of the camera's mobility when it is to be used handheld. The BP-U100, on the other hand, can provide extended recording time when the FX6 is to be mounted on a tripod or other support. The battery CHECK button allows charge level to be checked even when the battery is not connected to the camera.\u003c\/p\u003e\n\u003ch2\u003eSmart handle\u003c\/h2\u003e\n\u003cp\u003eThe smart handle, attachable to the top of FX6, allows stable camerawork and operation in low-angle shooting. It's also equipped with XLR terminals, a mic holder and a digital Ml (Multi Interface) Shoe, allowing use with a variety of existing pro accessories. Two assignable buttons, a multi-selector button and a handle assignable dial have also been added for improved operability. Standard 1\/4-inch screw holes for accessory attachment are provided at seven locations on the handle for increased flexibility. Thoughtful touches for adaptable workflows are also considered, such as including storage for the handle protection cap in the handle itself which is used to seal the body connectors if the handle is removed for rigging.\u003c\/p\u003e\n\u003ch2\u003eSmart grip\u003c\/h2\u003e\n\u003cp\u003eFX6's ergonomic Smart Grip is designed for powerful and comfortable camera control even during prolonged or dynamic shooting situations. Three customizable buttons, plus essential zoom and start\/stop control and a custom dial suitable for Iris or Variable ND Filter control, are all positioned in easy grip reach. The freely-adjustable telescoping handle and grip angle are set with a single button, for effortless position changes without slowing production.\u003c\/p\u003e\n\u003ch2\u003eDual card slots, both compatible with SD and CFexpress Type A\u003c\/h2\u003e\n\u003cp\u003eProfessional workflows demand two identical card slots for peace-of-mind redundant recording or extended record times with additional media options. Both media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new high-speed CFexpress Type A cards for higher overall capacity and faster read\/write speeds. CFexpress Type A cards are ideally suited to 4K movie recording at high bit rates and frame rates, providing next-generation write speeds and are capable of quickly clearing camera buffers even when high volumes of movie data are being generated.\u003c\/p\u003e\n\u003ch2\u003eData communications to support on­site workflow\u003c\/h2\u003e\n\u003cp\u003eTo facilitate professional workflows, network communications features support both FTP transfer for movie files as well as remote shooting capability. Wireless 5GHz \/ 2.4GHz15 LAN connections are supported, and wired connectivity to 1000BASE-l Ethernet networks is available via a USB-to-Ethernet adaptor cable connected to the camera's USB Type-C® port supporting SuperSpeed USB SGbps (USB 3.2).\u003c\/p\u003e\n\u003ch2\u003eDual XLR inputs and enhanced audio capability\u003c\/h2\u003e\n\u003cp\u003eThe handle of the FX6 carries two independent easy-access XLR audio inputs to connect external professional microphones. Additionally, the Ml (Multi Interface) Shoe allows for compatible MI Shoe microphones to be connected, such as the UWP series wireless microphone or additional XLR kits like the XLR-K3M. The Smart Handle includes built-in stereo microphone while the body houses a monaural microphone - useful for syncing video when only the body is in use.\u003c\/p\u003e\n\u003ch2\u003eMetadata to facilitate editing with Catalyst\u003c\/h2\u003e\n\u003cp\u003eSony's Catalyst Browse and Prepare software are ideal production partners for FX6 which records three types of metadata: image stabilization, clip flag, and camera rotation. These can be useful when previewing and preparing to edit in Sony's free Catalyst Browse or cost-effective Catalyst Prepare software.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32955826962537,"sku":"ILME-FX6V","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FX6-Body-Only-1.jpg?v=1605738552"},{"product_id":"sony-fx6-full-frame-cinema-camera-w-fe-24-105mm-f-4-g-lens","title":"Sony FX6 Full Frame Cinema Camera w\/ FE 24-105mm f\/4 G Lens","description":"\u003ch2\u003eA new line of cinema cameras\u003c\/h2\u003e\n\u003cp\u003eSony’s Cinema Line, which also includes the VENICE and FX9 cameras, delivers a coveted filmic look cultivated from extensive experience in digital cinema production. As part of the Cinema Line, the all-new \u003cstrong\u003eSony FX6 Full Frame Cinema Camera\u003c\/strong\u003e incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. It is also compatible with the wide range of Sony E-mount lenses for creative flexibility and has enhanced operability thanks to an innovative body design, extensive durability and intuitive customizability.\u003c\/p\u003e\n\u003ch2\u003eImage sensor with blazing fast readout speed\u003c\/h2\u003e\n\u003cp\u003eThe back-illuminated full-frame Exmor R™ CMOS sensor, with 10.2 effective megapixels, boasts a blazingly fast data readout speed along with high sensitivity and wide dynamic range. An advanced color filter array boosts color reproduction accuracy, while focal plane phase-detection AF enables solid autofocus stability and excellent precision, all of which contribute to outstanding image quality.\u003c\/p\u003e\n\u003ch2\u003eHigh performance image-processing engine\u003c\/h2\u003e\n\u003cp\u003eThe BlONZ XR image-processing engine boasts class-leading speed, providing up to four times faster processing performance compared to the FS5 II, minimizing latency while providing impressive real-time processing capabilities. The engine performs real time processing of autofocus (AF), image recognition and image quality adjustments, while also handling data transfer, user interface and other camera operations.\u003c\/p\u003e\n\u003ch2\u003eHigh sensitivity, wide dynamic range\u003c\/h2\u003e\n\u003cp\u003eBeautiful bokeh expression and high sensitivity performance are delivered by Sony’s 10.2-megapixel1 full-frame back-illuminated Exmor R CMOS sensor and a state-of-the-art BIONZ XR processing engine. Thanks to the large pixel size and back illuminated structure of the full frame sensor, the FX6 delivers an incredible 15+ stop wide dynamic range with high sensitivity and low noise throughout the camera’s sensitivity range. Its base sensitivity is ISO 800 with an enhanced sensitivity setting of ISO 12,800 - expandable up to 409,600 - for shooting in low and very low light conditions.\u003c\/p\u003e\n\u003ch2\u003eAcclaimed cinematic -color with S-Cinetone\u003c\/h2\u003e\n\u003cp\u003eThe inclusion of Sony's acclaimed S-Cinetone look, inherited from the development of the VENICE and FX9 development, allows beautiful images to be achieved directly in-camera. S-Cinetone is optimized for natural skin tones and mid-range colors, with gentle highlight roll-off, for impressive subject depiction.\u003c\/p\u003e\n\u003ch2\u003e4K High Frame Rate 120fps recording\u003c\/h2\u003e\n\u003cp\u003eFull-frame 4K (QFHD) recording at up to 120fps with autofocus is possible thanks to the high-speed readout capabilities of the image sensor and the powerful BIONZ XR processor. Even at high frame rates, ultra-detailed 4K (QFHD) images are captured using full-pixel readout without binning, for clear post-produced slow motion (up to 5x slower than real time). The high-precision AF even allows wide open aperture for beautiful full-frame bokeh to be achieved during slow motion shooting.\u003c\/p\u003e\n\u003ch2\u003e10-bit depth and 4:2:2 color sampling\u003c\/h2\u003e\n\u003cp\u003eThe FX6 is capable of 4K internal recording, encoding 10-bit depth and 4:2:2 color sampling with either Full-HD Long-GOP or 4K All Intra compression. This makes it possible to push your color grades further, stretching video out for ultimate HDR realism while still retaining natural gradation, for true editing freedom.\u003c\/p\u003e\n\u003ch2\u003eSony's powerful built in electronic Variable ND Filter\u003c\/h2\u003e\n\u003cp\u003eSony's revolutionary internal electronic variable ND filter offers easy and seamless control of the camera’s filter density. Users can adjust the filter density manually in increments from 1\/4 to 1\/128 or set variable ND to auto for a smooth and seamless transition from 0 to 1\/128 ND. Variable ND in auto perfectly exposes images without affecting the depth of field, shutter angle or ISO even during changing lighting conditions. Additional creative control allows the user to change depth of field without changing exposure by adjusting the iris while the variable ND automatically adjusts for exposure. Combined with the camera’s ultra-high sensitivity, the electronic variable ND filter provides users with outstanding creative control in almost any shooting environment.\u003c\/p\u003e\n\u003ch2\u003e10-bit HLG9 picture profile\u003c\/h2\u003e\n\u003cp\u003eAn HLG9 (Hybrid Log-Gamma) HDR picture profile, complete with the wide-gamut BT.2020 color space, can be used for direct HDR (HLG) playback on compatible TVs. The result is true-to-life imagery close to what the naked eye can see, with detailed shadows and highlights, less blackout and less whiteout, all without the need for color grading. 10-bit recordings reproduce a level of fine gradation and detail for extraordinary realism.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra internal recording\u003c\/h2\u003e\n\u003cp\u003eIn addition to Long-GOP inter-frame compression, internal intra-frame (All-Intra) recording is supported. XAVC 4K Intra recording compresses each frame independently at a high bitrate, up to 600Mbps, so is ideal for capturing complex motion, and allowing maximum flexibility and playback performance during post-production.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW data output\u003c\/h2\u003e\n\u003cp\u003eTo facilitating high image quality and more flexible and efficient editing in post-production, the camera supports 16-bit RAW data output to an external recorder via SDI. RAW video output is DCI (4096x2160) or QFHD (3840x2160) data from the image sensor with a choice of 59.94 \/ 50 \/ 29.97 \/ 25 \/ 24 \/ 23.98 frame rates. Simultaneous RAW output is possible while recording internal XAVC-I.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 for better reproduction of gradations\u003c\/h2\u003e\n\u003cp\u003eS-Log3 gamma curves are available, with S-Log3 designed for better reproduction of gradations from shadows to the mid-grey range (18% grey), enabling a dynamic range of up to 15+ stops. Two color gamut settings (S- Gamut3, and S-Gamut3.Cine) make post-production editing and color grading easier when matching the colors of footage shot on the FX6 with Sony's Cinema Line cameras including the FX9 and VENICE.\u003c\/p\u003e\n\u003ch2\u003ePreset and User 3D LUT compatibility with Scene File\u003c\/h2\u003e\n\u003cp\u003eThe Scene File function provides powerful color interpretation right in the camera, with a range of presets and custom User 3D LUT imports to fit your production or style requirements. Four preset scene file types are included for SDR shooting (S­Cinetone, Standard, Still, ITU709) and two for HDR (HLG9 Live, HLG Natural). A further 16 slots support User 3D LUT import to achieve custom looks or for specific monitoring or color-space transforms.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF for dependable focus during movie shooting\u003c\/h2\u003e\n\u003cp\u003eFX6 incorporates Sony’s highly acclaimed Fast Hybrid AF (autofocus) in all modes and frame rates. Fast Hybrid AF combines 627 focal plane phase-detection AF points with contrast-detection AF. This results in highly precise, smooth tracking of fast ­moving subjects even over a wide range with a shallow depth of field, approx. 89% of the imaging area. Adjustable AF Transition Speed and AF Subject Shift Sensitivity parameters allow more flexible focus control, as demanded by professional users. Both allow preset settings to be recalled during recording by using a customizable button.\u003c\/p\u003e\n\u003ch2\u003eReal-time Eye AF and Face Detection AF\u003c\/h2\u003e\n\u003cp\u003ePowerful Real-time Eye AF and Face Detection AF are built in for reliable focusing on people, especially in unpredictable shooting environments such as news gathering, event and documentary shooting. The real-time processing capability of the BIONZ XR image processing engine automatically maintains accurate eye focus on faces even in profile, looking up or down, or partially obscured - allowing you to concentrate fully on shot composition.\u003c\/p\u003e\n\u003ch2\u003eLens-ring AF subject selection\u003c\/h2\u003e\n\u003cp\u003eWhen the AF Assist function is ON, rotating the focus ring instantly switches from autofocus to manual focus so that a different subject can be quickly selected. The face selection algorithm has also been improved so that the focus ring can be used to quickly and intuitively select specific individuals from within a group when shooting with Real-time Eye AF or Face Detection. Autofocus operation resumes as soon as the user stops rotating the lens focus ring, and the last subject selected by the focus ring is automatically tracked.\u003c\/p\u003e\n\u003ch2\u003eProxy recording for more efficient editing workflow\u003c\/h2\u003e\n\u003cp\u003eWhen capturing higher bit­rate formats such as XAVC-I 4K, low bit-rate HD proxy files can be recorded simultaneously. These smaller proxy files can then be used for editing and previewing prior to final production delivery which reduces computer load and allows faster and more efficient workflows. Proxy files are captured in 8-bit XAVC-L (1920x1080) 9Mbps MP4 wrapper. Proxy files cannot be captured during 16-bit RAW output.\u003c\/p\u003e\n\u003ch2\u003eReliable durability and weather resistance\u003c\/h2\u003e\n\u003cp\u003eIn response to feedback from working professional, the dust and moisture resistance of FX6 have been dramatically improved when compared to FS5 II, thanks to refinements throughout the body. Additional sealing is applied to the media compartment lid, terminal cover and all joints in the chassis. Routes to dust and moisture entry have been re-examined to ensure reliable operation in challenging environments. Even though the dust and moisture resistance and therefore reliability have been significantly improved, the body dimensions remain compact.\u003c\/p\u003e\n\u003ch2\u003eHigh-definition 2.76 million-dot (approx.) flexible LCD touch panel\u003c\/h2\u003e\n\u003cp\u003eThe 3.5” LCD panel (1280 x 720 pixels) is mounted on an extended pedestal and adjustable to a wide range of angles for easy video monitoring regardless of camera rigging and shooting angle. Mounting points are provided at three places on the handle and two on the body. With touch panel support and a quick access control menu, it provides intuitive control for commonly accessed features. Camera operators can change key settings with a single touch - including Codec, Imager Scan Mode, Picture Size and Frequency, Base ISO and Sensitivity, Shooting Mode and Audio Levels.\u003c\/p\u003e\n\u003ch2\u003eInnovative heat dissipation to prevent thermal shut down\u003c\/h2\u003e\n\u003cp\u003eFX6 features an innovative heat dissipation structure to ensure dependable full-frame recording in demanding environments and at high resolutions and frame rates. This includes a complete redesign of the chassis structure, placement of the internal heatsinks and the entire airflow structure, from louvers to circuit board layout. When required, a silent fan provides ventilation for continuous recording at full resolution, with intake and exhaust air structurally isolated to maintain strong dust and moisture resistance.\u003c\/p\u003e\n\u003ch2\u003eProfessional connectivity\u003c\/h2\u003e\n\u003cp\u003eFX6 features a range of professional interfaces including independent 12G-SDI (supports 3G\/6G-SDI) suitable for external 16-bit RAW recording as well as HDMI output for program monitoring. Timecode (TC IN\/ TC OUT) connectors allow multi-camera sync, and SuperSpeed USB-C 5Gbps (USB 3.2) allows shooting data to be uploaded to a PC at high speed.\u003c\/p\u003e\n\u003ch2\u003eA choice of battery types for different applications\u003c\/h2\u003e\n\u003cp\u003eFX6 is compatible with BP-U series battery packs. The BP-U35 (supplied), BP-U70, BP-U100t or BP-U60T can be selected according to shooting needs. The BP-U35, for example, is an ideal choice to make most of the camera's mobility when it is to be used handheld. The BP-U100, on the other hand, can provide extended recording time when the FX6 is to be mounted on a tripod or other support. The battery CHECK button allows charge level to be checked even when the battery is not connected to the camera.\u003c\/p\u003e\n\u003ch2\u003eSmart handle\u003c\/h2\u003e\n\u003cp\u003eThe smart handle, attachable to the top of FX6, allows stable camerawork and operation in low-angle shooting. It's also equipped with XLR terminals, a mic holder and a digital Ml (Multi Interface) Shoe, allowing use with a variety of existing pro accessories. Two assignable buttons, a multi-selector button and a handle assignable dial have also been added for improved operability. Standard 1\/4-inch screw holes for accessory attachment are provided at seven locations on the handle for increased flexibility. Thoughtful touches for adaptable workflows are also considered, such as including storage for the handle protection cap in the handle itself which is used to seal the body connectors if the handle is removed for rigging.\u003c\/p\u003e\n\u003ch2\u003eSmart grip\u003c\/h2\u003e\n\u003cp\u003eFX6's ergonomic Smart Grip is designed for powerful and comfortable camera control even during prolonged or dynamic shooting situations. Three customizable buttons, plus essential zoom and start\/stop control and a custom dial suitable for Iris or Variable ND Filter control, are all positioned in easy grip reach. The freely-adjustable telescoping handle and grip angle are set with a single button, for effortless position changes without slowing production.\u003c\/p\u003e\n\u003ch2\u003eDual card slots, both compatible with SD and CFexpress Type A\u003c\/h2\u003e\n\u003cp\u003eProfessional workflows demand two identical card slots for peace-of-mind redundant recording or extended record times with additional media options. Both media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new high-speed CFexpress Type A cards for higher overall capacity and faster read\/write speeds. CFexpress Type A cards are ideally suited to 4K movie recording at high bit rates and frame rates, providing next-generation write speeds and are capable of quickly clearing camera buffers even when high volumes of movie data are being generated.\u003c\/p\u003e\n\u003ch2\u003eData communications to support on­site workflow\u003c\/h2\u003e\n\u003cp\u003eTo facilitate professional workflows, network communications features support both FTP transfer for movie files as well as remote shooting capability. Wireless 5GHz \/ 2.4GHz15 LAN connections are supported, and wired connectivity to 1000BASE-l Ethernet networks is available via a USB-to-Ethernet adaptor cable connected to the camera's USB Type-C® port supporting SuperSpeed USB SGbps (USB 3.2).\u003c\/p\u003e\n\u003ch2\u003eDual XLR inputs and enhanced audio capability\u003c\/h2\u003e\n\u003cp\u003eThe handle of the FX6 carries two independent easy-access XLR audio inputs to connect external professional microphones. Additionally, the Ml (Multi Interface) Shoe allows for compatible MI Shoe microphones to be connected, such as the UWP series wireless microphone or additional XLR kits like the XLR-K3M. The Smart Handle includes built-in stereo microphone while the body houses a monaural microphone - useful for syncing video when only the body is in use.\u003c\/p\u003e\n\u003ch2\u003eMetadata to facilitate editing with Catalyst\u003c\/h2\u003e\n\u003cp\u003eSony's Catalyst Browse and Prepare software are ideal production partners for FX6 which records three types of metadata: image stabilization, clip flag, and camera rotation. These can be useful when previewing and preparing to edit in Sony's free Catalyst Browse or cost-effective Catalyst Prepare software.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32955829190761,"sku":"ILME-FX6VK","price":8298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FX6-Body-Only-4_cc8eebb7-42e7-459a-9f03-449799a77114.jpg?v=1605745211"},{"product_id":"sony-fe-35mm-f1-4-gm-lens","title":"Sony FE 35mm f1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003e35mm F1.4 GM\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003ch2\u003eAdvanced Optical Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFE 35mm F1.4 GM\u003c\/strong\u003e delivers incredible G Master quality and performance in a compact and lightweight design, ideal for any occasion. Using Sony’s most advanced optical design and manufacturing technology, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, an ED (Extra-low Dispersion) glass element and Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flea and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 10px; float: left;\" alt=\"Portrait showing bokeh, and 11 aperture blades\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472094_1_480x480.jpg?v=1610644928\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eF1.4 max aperture\u003c\/h2\u003e\n\u003cp\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eTwo XA (Extreme Aspherical) lens element\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472089_480x480.jpg?v=1610645103\" alt=\"close up on model's eye and comparing background bokeh\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful, natural-looking bokeh\u003c\/h2\u003e\n\u003cp\u003eWhile the two XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003ch2\u003eAn ED glass element\u003c\/h2\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472090_480x480.jpg?v=1610645180\" alt=\"close up shot on a grasshopper showing macro detail\" style=\"margin-top: 10px; margin-right: 15px; margin-bottom: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eClose-ups with stunning bokeh\u003c\/h2\u003e\n\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e\n\u003ch2\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472095_480x480.jpg?v=1610645280\" alt=\"Sony 35mm 1.4 GM lens on an A7S III with Microphone\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 15px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMoviemaking advantage\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\n\u003ch2\u003eAperture ring with switchable click stops\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33064384069737,"sku":"SEL35F14GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-35mm-f1.8-GM-Lens-1.jpg?v=1610560731"},{"product_id":"sony-fe-50mm-f1-2-gm-lens","title":"Sony FE 50mm f1.2 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 50mm F1.2 GM\u003c\/strong\u003e has the latest technologies for delivering awe-inspiring resolution even at F1.2 maximum aperture with the soft, creamy bokeh of a G Master. It features fast, highly accurate autofocus tracking and silent, low-vibration AF in both still image and movie shooting. It is also compact and lightweight, with the operability and reliability expected by professionals shooting portraits, landscapes and low-light scenes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 5px; margin-right: 10px; float: left;\" alt=\"close up showing resolution and bokeh of 50mm 1.2 GM lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-1_480x480.jpg?v=1615918028\"\u003e\u003c\/div\u003e\n\u003ch2\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003c\/p\u003e\n\u003ch2\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/h2\u003e\n\u003cp\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\n\u003ch2\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-top: 5px; margin-left: 10px; float: right;\" alt=\"examples portrait showing the bokeh and 11 aperture blades of the sony 50mm 1.2 GM lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-2_480x480.jpg?v=1615918082\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful, natural-looking bokeh\u003c\/h2\u003e\n\u003cp\u003eWhile three XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 5px; margin-right: 10px; float: left;\" alt=\"side by side of nano coated lens vs non-coated lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-3_480x480.jpg?v=1615918218\"\u003e\u003c\/div\u003e\n\u003ch2\u003eNano AR coating II enhances clarity\u003c\/h2\u003e\n\u003cp\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003c\/p\u003e\n\u003ch2\u003eLinear response MF for precise manual focus control\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-4_480x480.jpg?v=1615918310\" alt=\"diagram of lens autofocus motors\" style=\"margin-top: 5px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. A state-of-the-art control algorithm make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes. XD Linear motors not only contribute to AF precision and performance, close-focusing distance, but also help reduce the overall size and weight of the lens and, due to their efficiency, reduce power consumption for longer battery life.\u003c\/p\u003e\n\u003ch2\u003eCompact, lightweight design: ideal for both full-frame and APS-C\u003c\/h2\u003e\n\u003cp\u003eIts small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips. When on an APS-C camera, it provides a very useful focal length of 75mm (full-frame format equivalent) which is great for taking portrait shots with a pleasing perspective, especially when combined with the wide F1.2 aperture.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-5_480x480.jpg?v=1615918360\" alt=\"close focus distance showing the macro like capabilities of the lens\" style=\"margin-top: 5px; margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eClose-ups with stunning bokeh\u003c\/h2\u003e\n\u003cp\u003eThe three XA lens elements in two groups, plus innovative mechanical, optical and control technology, achieve a minimum focusing distance of just 15.75” (0,4m) with a maximum magnification of 0.17x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.2 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 50mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-6_480x480.jpg?v=1615918422\" alt=\"Sony 50mm 1.2 GM lens on a cinema video rig\" style=\"margin-top: 5px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/h2\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-7_480x480.jpg?v=1615918514\" alt=\"manual aperture ring with click on\/off switch\" style=\"margin-top: 5px; margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eManual aperture ring with switchable click stops\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/p\u003e\n\u003ch2\u003eTwo focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eTwo customizable multi-function focus hold buttons are included so when going from landscape to portrait orientation, the second focus hold button is positioned exactly where you expect it for easy access. The focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring. Note that only one selected custom feature will apply to both buttons.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-8_480x480.jpg?v=1615918562\" alt=\"diagram showing the weather sealing\" style=\"margin-top: 5px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDust and moisture resistant for robust reliability\u003c\/h2\u003e\n\u003cp\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\n\u003ch2\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39298114977897,"sku":"SEL50F12GM","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-50mm-f-1.2-GM-Lens-1.jpg?v=1615916132"},{"product_id":"sony-fe-14mm-f1-8-gm-lens","title":"Sony FE 14mm f1.8 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 14mm F1.8 GM Lens\u003c\/strong\u003e delivers incredible G Master quality and performance with a new perspective from an ultra- wide-angle field of view and bright F1.8 aperture -- all in a compact and lightweight design. Ideal for astrophotography, architecture, landscape, and even portraits and movie shooting, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-1_480x480.jpg?v=1618938127\" alt=\"Spectacular image-wide resolution all the way to F1.8\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSpectacular image-wide resolution all the way to F1.8\u003c\/h2\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements in a design that meets stringent G Master standards achieve outstanding corner-to-corner resolution all the way up to the lens's maximum F1.8 aperture. One Super ED (Extra-low Dispersion) and two ED glass elements thoroughly suppress color bleeding for outstanding image-wide sharpness and clarity, while Sony's Nano AR Coating II effectively minimizes flare and ghosting.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-2_480x480.jpg?v=1618938207\" alt=\"Large-aperture ultra-wide perspectives in an incredibly compact lens\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eLarge-aperture ultra-wide perspectives in an incredibly compact lens\u003c\/h2\u003e\n\u003cp\u003ePrecision aspherical elements including two ultra-precise XA elements in an innovative G Master optical design work with two of Sony's state-of-the-art XD Linear Motors to realize extraordinary overall performance in a remarkably compact lens that weighs just 16 ounces. This is one ultra-wide large-aperture lens you carry around anywhere, reshaping the world with creative new perspectives.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-3_480x480.jpg?v=1618938252\" alt=\"Resolution and compact convenience for impressive night skies\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eResolution and compact convenience for impressive night skies\u003c\/h2\u003e\n\u003cp\u003eAdding to the versatility provided by its large aperture and ultra-wide angle of view, advanced optics with a high-curvature XA front element minimize sagittal flare when shooting starry skies and other night scenes. The large F1.8 maximum aperture allows low-light shooting without having to use extremely slow shutter speeds, while compact dimensions let you shoot anywhere with ease.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-4_480x480.jpg?v=1618938313\" alt=\"Exquisitely smooth bokeh in ultra-wide views\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eExquisitely smooth bokeh in ultra-wide views\u003c\/h2\u003e\n\u003cp\u003eWith precise XA elements, a nine-blade circular aperture mechanism, and optimally managed aberration, this unique ultra-wide lens is capable of creating exquisite background bokeh without unwanted onion-ring artifacts. Minimum focus distance is just 0.82 ft, so you can move right in to combine dynamic close-ups with beautiful bokeh in expansive backgrounds.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-5_480x480.jpg?v=1618938364\" alt=\"Fast, precise, quiet AF supports stills and movies\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast, precise, quiet AF supports stills and movies\u003c\/h2\u003e\n\u003cp\u003eTwo XD (extreme dynamic) Linear Motors provide the thrust efficiency required to accurately position the lens's focus groups, achieving fast, precise, quiet AF performance that maximizes the speed potential of E-mount bodies. Quiet, low-vibration AF is an unprecedented advantage for shooting movies with ultra-wide angles, while mobility and fast response give creators the freedom to work effectively with any subject.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-6_480x480.jpg?v=1618938427\" alt=\"Outstanding reliability for any application\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding reliability for any application\u003c\/h2\u003e\n\u003cp\u003eIn addition to a fluorine coating on the front element that repels water, oil, and other contaminants, the rear element is also fluorine-coated to keep that surface clean when changing the rear filter. A dust and moisture resistant design maximizes reliability when using this large-aperture ultra-wide-angle lens in challenging outdoor conditions.\u003c\/p\u003e\n\u003ch2\u003eRear filter holder\u003c\/h2\u003e\n\u003cp\u003eThe extended curvature of the front element and fixed lens hood found on most wide-angle lenses make attaching a front filter difficult. The FE 14mm F1.8 GM takes a different approach so standard sheet-type ND, color correction, and other filters can be inserted into the lens’s rear filter holder for expanded expressive capability. A cutting template for sheet filters is supplied.\u003c\/p\u003e\n\u003ch2\u003eIntegral petal-style lens hood\u003c\/h2\u003e\n\u003cp\u003eAn integral lens hood effectively blocks off-axis light that can cause flare and ghosting. The supplied lens cap covers the hood, attaching easily and locking securely with the hood at any angle.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39379434963049,"sku":"SEL14F18GM","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-14mm-F1.8-GM-Lens-1.jpg?v=1618936034"},{"product_id":"tamron-35-150mm-f-2-2-8-di-iii-vxd-lens-for-sony-fe","title":"Tamron 35-150mm f\/2-2.8 Di III VXD Lens for Sony FE","description":"\u003cp\u003eThe \u003cstrong\u003e35-150mm F\/2-2.8 Di III VXD (Model A058)\u003c\/strong\u003e is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience.\u003c\/p\u003e\n\u003cp\u003eThis lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject.\u003c\/p\u003e\n\u003ch2\u003eThe world's first F2-2.8 fast-aperture zoom lens\u003c\/h2\u003e\n\u003cp\u003eThe new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise.\u003c\/p\u003e\n\u003ch2\u003eVersatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm\u003c\/h2\u003e\n\u003cp\u003eThe 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography.\u003c\/p\u003e\n\u003ch2\u003eOutstanding optical performance throughout the zoom range\u003c\/h2\u003e\n\u003cp\u003eThanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures.\u003c\/p\u003e\n\u003cp\u003eThe versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one!\u003c\/p\u003e\n\u003ch2\u003eFast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus\u003c\/h2\u003e\n\u003cp\u003eThe lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise.\u003c\/p\u003e\n\u003ch2\u003eAchieve stellar close-up photos\u003c\/h2\u003e\n\u003cp\u003eThe new 35-150mm F2-2.8 boasts the ability to take closeup photographs extremely close to the subject. At the 35mm wide-angle end, the MOD is 0.33m (13 in), achieving a maximum magnification ratio of 1:5.7. To further accentuate the subject and separate it visually from its surroundings you can create a greatly blurred background using the large F2-2.8 maximum aperture. You can also take unique and impressive photos, including overhead shots of food and close-ups of parts of small objects, flowers, or other subject details.\u003c\/p\u003e\n\u003ch2\u003eProprietary software tool TAMRON Lens Utility™ for lens function customization\u003c\/h2\u003e\n\u003cp\u003eThis lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.\u003c\/p\u003e\n\u003ch2\u003eFunctions of TAMRON Lens Utility\u003c\/h2\u003e\n\u003cstrong\u003eCustom Switch settings\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eA-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B\u003c\/li\u003e\n\u003cli\u003eFocus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button\u003c\/li\u003e\n\u003cli\u003eSwitch Focus Ring Function (Focus\/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment\u003c\/li\u003e\n\u003cli\u003eAssign function from the camera: Assign custom functions from the camera body\u003c\/li\u003e\n\u003cli\u003e*The function of Focus Set Button can be cleared\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eFocus Ring settings\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eMF Ring Rotation: Change the rotation direction of the focus ring\u003c\/li\u003e\n\u003cli\u003eMF Method: Choose the method of focus operation when using the focus ring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eFirmware updates\u003c\/strong\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":39640747245673,"sku":"AFA058S-700","price":1699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/35-150mm-F-2-2.8-Di-III-VXD-1.jpg?v=1633032976"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f2.8 GM OSS II Lens","description":"\u003cp\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest large-aperture telephoto zoom lens. With significantly evolved AF performance, the \u003cstrong\u003eFE 70-200mm F2.8 GM OSS II\u003c\/strong\u003e can deliver the full potential of today’s advanced still and movie camera bodies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-5_480x480.jpg?v=1634162366\" alt=\"Lake side forest\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eUnprecedented image quality\u003c\/h2\u003e\n\u003cp\u003eThe FE 70-200mm F2.8 GM OSS II delivers superb Image quality throughout the zoom range at all focusing distances with two aspherical elements and one XA (extreme aspherical) element to ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements and one ED aspherical element to minimize chromatic aberration while Sony’s Nano AR (anti-reflective) Coating II subdues flare and ghosting. For additional reach, high-performance 1.4x and 2x teleconverters are available (sold separately).\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-1_480x480.jpg?v=1634162471\" alt=\"Close up of female runner's eye\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eExquisite G Master bokeh and excellent close-up performance\u003c\/h2\u003e\n\u003cp\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade circular aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 1.32 ft (0.4 meters) at 70mm and 2.69 ft (0.82 meters) at 200mm. Maximum magnification is 0.3x. Deep bokeh at F2.8 adds extra expressive close-up capability. Floating focus ensures pinpoint sharpness even at minimum focus distance, while inner focus makes it easy to get close.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-2_480x480.jpg?v=1634162519\" alt=\"autofocus motor diagram\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast, precise AF supports creative shooting\u003c\/h2\u003e\n\u003cp\u003eFour of Sony’s original XD (Extreme Dynamic) Linear Motors, two for each of the lens’s focus groups, deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model for fast, precise continuous autofocus and tracking for stills and movies. AF tracking while zooming is improved by approx. 30% which greatly increase chances of getting the shot even with subjects moving rapidly towards the lens. A floating focus mechanism that divides the lens’s focus group into two independently controllable groups is extremely effective in minimizing aberration that varies with focusing distance.\u003c\/p\u003e\n\u003ch2\u003eProfessional movie capability\u003c\/h2\u003e\n\u003cp\u003eDesigned with movie magic in mind and the latest lens technology to reduce focus breathing, focus shift when zooming and axis shift when zooming. The XD Linear Motors and a new aperture drive unit contribute to quiet operation and independent control rings for focus, zoom and iris, with a click on\/off switch for the aperture ring, make this lens ideal for movie shooting. Sony’s Linear Response MF feature ensures responsive and repeatable direct manual focus control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-3_480x480.jpg?v=1634162579\" alt=\"over the shoulder view of photographer shooting a volleyball game\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eThe lightest in its class\u003c\/h2\u003e\n\u003cp\u003eThis lens offers outstanding optical quality and autofocus in the world’s lightest 70-200mm F2.8 zoom lens. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 2.3 lb. (1045 grams); approx. 29% lighter than the previous model. Advanced design improves balance, while a constant barrel length further contributes to easy, agile handling.\u003c\/p\u003e\n\u003ch2\u003eAberration controlled for superb images\u003c\/h2\u003e\n\u003cp\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding. An ED aspherical element is also used to simultaneously suppress chromatic and spherical aberration that are common issues in telephoto lenses.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"close up of lens switches and control dials\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-4_480x480.jpg?v=1634162707\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eProfessional control and reliability\u003c\/h2\u003e\n\u003cp\u003eFlexible focus control is provided by features such as Full-time DMF (Direct Manual Focus), Linear Response MF, and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, 2, and 3 optical image stabilization ensure sharp images in different shooting conditions and a dust and moisture resistant design plus fluorine-coated front element maximize reliability in tough environments.\u003c\/p\u003e\n\u003ch2\u003eNano AR Coating II for maximum clarity\u003c\/h2\u003e\n\u003cp\u003eSony’s Nano AR Coating II has been developed and evenly applied to large lens elements and highly curved element surfaces to suppress internal reflections to minimize flare and ghosting for clear, crisp imagery. Despite the lens's complex design, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/p\u003e\n\u003ch2\u003eHigh-performance teleconverters\u003c\/h2\u003e\n\u003cp\u003eOptional high-performance 1.4x and 2.0x teleconverters extend the lens's focal length to a maximum of 400mm (600mm on an APS-C body) at F5.6. Full G Master quality is maintained when the teleconverters are in use. Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.\u003c\/p\u003e\n\u003ch2\u003eDesigned for refined movie imagery\u003c\/h2\u003e\n\u003cp\u003eThe latest lens design technology reduces focus breathing, focus shift when zooming, and axis shift when zooming. XD Linear Motors and a newly developed aperture drive unit also contribute to quiet operation, greatly reducing noise and vibration that can interfere with movie recording. Independent control rings for focus, zoom, and iris, allow precise manual operation in movie applications. The aperture ring has a click on\/off switch that allows the aperture click switch stops to be turned ON for tactile feedback when shooting stills or OFF for smooth, silent iris control when shooting movies.\u003c\/p\u003e\n\u003ch2\u003eIris lock stops unwanted exposure shifts\u003c\/h2\u003e\n\u003cp\u003eAn iris lock switch prevents unwanted exposure changes while shooting. When locked, the aperture is either locked at the [A] position or can be rotated between any of the manual settings from F2.8 to F22. When unlocked, the aperture ring can be rotated between [A] and any of the manual settings without limitation.\u003c\/p\u003e\n\u003ch2\u003eOptical image stabilization with three modes\u003c\/h2\u003e\n\u003cp\u003eBuilt-in optical image stabilization makes it easy to shoot sharp images handheld. MODE 1 is for normal use image stabilization while MODE 2 stabilization is optimized for panning shots and MODE 3 emphasizes framing stability when shooting dynamic, unpredictable motion. 5-axis image stabilization becomes available when the lens is mounted on an α body that has in-body image stabilization.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection\u003c\/h2\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose. Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually while shooting stills or movies. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003c\/p\u003e\n\u003ch2\u003eFull-time DMF supports pinpoint focus\u003c\/h2\u003e\n\u003cp\u003eWhen the Full-time DMF is ON, manual focus is automatically engaged when the focus ring is operated, even in AF-C mode. This is a great way to refine focus after initial autofocus and allows quick correction if autofocus targets the wrong subject. Full-time DMF is not affected by focus-range limiter switch settings.\u003c\/p\u003e\n\u003ch2\u003eFocus-range limiter\u003c\/h2\u003e\n\u003cp\u003eA focus-range limiter switch (FULL\/∞~3m) makes it possible to limit AF operation to a predetermined range to maximize AF speed and prevent focusing on unwanted objects.\u003c\/p\u003e\n\u003ch2\u003eDust and moisture resistant design\u003c\/h2\u003e\n\u003cp\u003eThe dust and moisture resistant design make this lens appropriate for heavy-duty outdoor use providing the reliability needed in challenging conditions by professionals and enthusiasts. Dust and moisture resistance are notably improved compared to the previous model. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount. The internal zoom mechanism further resists dust and moisture while maintaining a constant lens barrel length.\u003c\/p\u003e\n\u003ch2\u003eThree customizable focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eThree customizable focus hold buttons are provided 90˚ apart for easy access and convenient control when shooting in horizontal or vertical orientation and just about any angle. The focus hold buttons not only perform their primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003ch2\u003eNew lens hood design\u003c\/h2\u003e\n\u003cp\u003eThe supplied lens hood features an opening that allows convenient operation of circular polarizing or variable ND filters. It also has a flocked interior that is highly effective in preventing unwanted reflections. Silicone rubber is used on the circular front edge of the hood to enhance overall usability.\u003c\/p\u003e\n\u003ch2\u003eRemovable tripod mount\u003c\/h2\u003e\n\u003cp\u003eA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39654581403753,"sku":"SEL70200GM2","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-70-200mm-f2.8-GM-OSS-II-Lens-1.jpg?v=1634140672"},{"product_id":"sony-alpha-a7-iv-digital-camera-body","title":"Sony Alpha a7 IV Digital Camera Body","description":"\u003cp\u003ePrepare to be inspired, the \u003cstrong\u003eSony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera\u003c\/strong\u003e - a true hybrid. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K movie quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_ExmorR_480x480.jpg?v=1635783260\" alt=\"Sony ExmorR Sensor\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e33MP high-resolution full-frame sensor\u003c\/h2\u003e\n\u003cp\u003eThe full-frame 33MP Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+ stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_BionzXR_480x480.jpg?v=1635783355\" alt=\"BionzXR processors\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\n\u003ch2\u003eBeautiful images with reduced noise\u003c\/h2\u003e\n\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch2\u003eWide, 15-stop dynamic range\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the A7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\n\u003ch2\u003eInstantly turn your Alpha 7 IV into a live streaming web camera\u003c\/h2\u003e\n\u003cp\u003eAll it takes is a USB connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_skintone_480x480.jpg?v=1635783459\" alt=\"Softskin feature applied\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's built-in Soft Skin Effect is available in four level settings (OFF, LO, MID, and HI). It makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies.\u003c\/p\u003e\n\u003ch2\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_oversample_7k_480x480.jpg?v=1635783513\" alt=\"oversampled 7k\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/h2\u003e\n\u003cp\u003eThanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003ch2\u003eBeautiful color expression made simple, with S-Cinetone™\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e\n\u003ch2\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_focus_map_480x480.jpg?v=1635783545\" alt=\"focus map feature in action\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVisualize depth of field with Focus Map\u003c\/h2\u003e\n\u003cp\u003eAnswering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.\u003c\/p\u003e\n\u003ch2\u003eAF Assist for seamless transitions between AF and manual focus\u003c\/h2\u003e\n\u003cp\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_AFpoints_480x480.jpg?v=1635783784\" alt=\"AFpoint and tracking points\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/h2\u003e\n\u003cp\u003eThe Fast Hybrid AF system, combining 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.\u003c\/p\u003e\n\u003ch2\u003eSony's smart AI-based Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eThe superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Real time eye focus for pets\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_EyeAFforAnimal_480x480.jpg?v=1635783855\"\u003e\u003c\/div\u003e\n\u003ch2\u003eImproved Real-time Eye AF\u003c\/h2\u003e\n\u003cp\u003eKeeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch2\u003ePet photos made easy\u003c\/h2\u003e\n\u003cp\u003eFast, accurate focus for difficult animal shots. By setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"eye tracking for birbs\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbiframe_480x480.jpg?v=1635784030\"\u003e\u003c\/div\u003e\n\u003ch2\u003eReal-time Eye AF for birds for stills and movie\u003c\/h2\u003e\n\u003cp\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"10 burst shot sequence\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_10burst_480x480.jpg?v=1635784148\"\u003e\u003c\/div\u003e\n\u003ch2\u003e10-frame-per-second continuous shooting with massive buffer\u003c\/h2\u003e\n\u003cp\u003eBoth the mechanical and electronic shutters allow continuous shooting of 33MP RAW+JPEG still images at up to 10 fps with AF\/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). It's even possible to capture over 800 uncompressed RAW+JPEG frames (more than 1600 altogether) in Hi+ mode. Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\n\u003ch2\u003eNext-level image quality with 10-bit 4:2:2 recording\u003c\/h2\u003e\n\u003cp\u003eMake in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra encoding\u003c\/h2\u003e\n\u003cp\u003eAll-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003ch2\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding for superior image quality and smaller space-saving file sizes.\u003c\/p\u003e\n\u003ch2\u003eS-Log for color matching with professional video equipment\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\n\u003ch2\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/h2\u003e\n\u003cp\u003eBroaden your creative palette with a selection of ten Creative Look presets with eight adjustable parameters. You can easily impart a particular mood in your still images, movies and live streaming. All preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003ch2\u003e5-axis optical image stabilization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation to maximize the performance of the camera's 33MP sensor. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF (manual focus) Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"active stabilization diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_Activestabilize_480x480.jpg?v=1635784216\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHand-held movie shooting with Active Mode\u003c\/h2\u003e\n\u003cp\u003eActive Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\n\u003ch2\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV offers HEIF (High Efficiency Image File) still-image encoding in addition to 14-bit RAW and conventional 8-bit JPEG. 10-bit color depth minimizes degradation of image quality when editing, providing smooth gradations and more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003ch2\u003eSony's flash units coordinate with the camera's face-detection system\u003c\/h2\u003e\n\u003cp\u003eSony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white balance synchronization and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes for unmatched dependability and creative possibilities. Additionally, compatible flash and radio wireless commander units connected to the Alpha 7 IV can now be controlled directly from the camera interface for greater convenience during shoots.\u003c\/p\u003e\n\u003ch2\u003eMultiple audio input options\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides multiple audio input options for the movie creator. A digital Multi Interface (MI) Shoe enables cable-less connection for high-quality sound, while also supplying power, eliminating concerns about mic batteries. A digital signal from a compatible digital MI shoe microphone provides higher quality audio without degradation, directly transferring the digital audio signal to the camera. A 3.5mm mic input jack is also provided for non-MI shoe microphones. When wind-noise reduction, is set to “Auto” and wind noise is detected, the integrated microphone uses newly developed signal-processing technology to greatly reduced wind noise without affecting other sounds.\u003c\/p\u003e\n\u003ch2\u003eImprovements in selection and editing workflow\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed. Still-image Divider Frames can be inserted between images in order to quickly locate desired scenes; a black background with a grey arrow indicates a new scene or section. Two types of shot marks, used as \"essence marks\" or flags, can be easily added to recorded movie footage to mark favorite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback. Files can be selected to be transferred according to criteria such as rating, shot marks, protection status or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2\u003eCommunication features for easy sharing and distribution\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a\/b\/g\/n\/ac standards are supported), for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C® connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\n\u003ch2\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/h2\u003e\n\u003cp\u003eBefitting its status as a true hybrid camera, the Alpha 7 IV comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed can also be maintained separately for stills and movies. S\u0026amp;Q mode can be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003ch2\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, fogging and dust resistance (including significantly improved internal fogging resistance relative to the Alpha 7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Vari-angle LCD monitor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_LCDmonitor_480x480.jpg?v=1635784313\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVari-angle touch LCD monitor for greater freedom when shooting\u003c\/h2\u003e\n\u003cp\u003eThe large, side-opening 3-inch 1.03-mega-dot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. In addition, the touch functionality allows for fast and easy menu access in addition to advanced touch focus features for both still and movie.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Touch Screen operation\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbtouch_480x480.jpg?v=1635784511\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAF control through touch operation\u003c\/h2\u003e\n\u003cp\u003eTouch operation is now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation. Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\n\u003ch2\u003eThe latest mode-specific menus and customization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable rear dial R, which replaces the previous exposure compensation dial, giving you quick access to features such as ISO control, Creative Look or other settings. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\n\u003ch2\u003eDual media slots\u003c\/h2\u003e\n\u003cp\u003eDual media slots allow you to continue shooting even if one memory card fills up. Both slots support UHS-I and UHS-II SDXC\/SDHC cards and one of the slots supports high-performance CFexpress Type A cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-resolution, high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003ch2\u003eHeat management\u003c\/h2\u003e\n\u003cp\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003c\/p\u003e\n\u003ch2\u003eReliable, robust engineering\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV has improved dust and moisture resistance to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\n\u003ch2\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV uses a high-capacity Z battery (NP-FZ100), along with optional external power options that include USB power supplies and AC adaptors. Battery drain can be minimized by adding a high-capacity mobile battery for extended shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, for extended recording.\u003c\/p\u003e\n\u003ch2\u003eImaging Edge Desktop™ \/ Imaging Edge Mobile™\u003c\/h2\u003e\n\u003cp\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth® functionality of the Alpha 7 IV to provide a wide variety of convenient shooting and sharing functions. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39663879290985,"sku":"ILCE-7M4\/B","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7-IV-Digital-Camera-Body-1.jpg?v=1704236721"},{"product_id":"sony-alpha-a7-iv-digital-camera-body-open-box","title":"Sony Alpha a7 IV Digital Camera Body *OPEN BOX*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\"\u003ePrepare to be inspired, the \u003cstrong\u003eSony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera\u003c\/strong\u003e - a true hybrid. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K movie quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Sony ExmorR Sensor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_ExmorR_480x480.jpg?v=1635783260\"\u003e\u003c\/div\u003e\n\u003ch2\u003e33MP high-resolution full-frame sensor\u003c\/h2\u003e\n\u003cp\u003eThe full-frame 33MP Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+ stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"BionzXR processors\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_BionzXR_480x480.jpg?v=1635783355\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\n\u003ch2\u003eBeautiful images with reduced noise\u003c\/h2\u003e\n\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch2\u003eWide, 15-stop dynamic range\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the A7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\n\u003ch2\u003eInstantly turn your Alpha 7 IV into a live streaming web camera\u003c\/h2\u003e\n\u003cp\u003eAll it takes is a USB connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Softskin feature applied\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_skintone_480x480.jpg?v=1635783459\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's built-in Soft Skin Effect is available in four level settings (OFF, LO, MID, and HI). It makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies.\u003c\/p\u003e\n\u003ch2\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"oversampled 7k\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_oversample_7k_480x480.jpg?v=1635783513\"\u003e\u003c\/div\u003e\n\u003ch2\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/h2\u003e\n\u003cp\u003eThanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003ch2\u003eBeautiful color expression made simple, with S-Cinetone™\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e\n\u003ch2\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"focus map feature in action\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_focus_map_480x480.jpg?v=1635783545\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVisualize depth of field with Focus Map\u003c\/h2\u003e\n\u003cp\u003eAnswering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.\u003c\/p\u003e\n\u003ch2\u003eAF Assist for seamless transitions between AF and manual focus\u003c\/h2\u003e\n\u003cp\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"AFpoint and tracking points\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_AFpoints_480x480.jpg?v=1635783784\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/h2\u003e\n\u003cp\u003eThe Fast Hybrid AF system, combining 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.\u003c\/p\u003e\n\u003ch2\u003eSony's smart AI-based Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eThe superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_EyeAFforAnimal_480x480.jpg?v=1635783855\" alt=\"Real time eye focus for pets\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eImproved Real-time Eye AF\u003c\/h2\u003e\n\u003cp\u003eKeeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch2\u003ePet photos made easy\u003c\/h2\u003e\n\u003cp\u003eFast, accurate focus for difficult animal shots. By setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbiframe_480x480.jpg?v=1635784030\" alt=\"eye tracking for birbs\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eReal-time Eye AF for birds for stills and movie\u003c\/h2\u003e\n\u003cp\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_10burst_480x480.jpg?v=1635784148\" alt=\"10 burst shot sequence\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e10-frame-per-second continuous shooting with massive buffer\u003c\/h2\u003e\n\u003cp\u003eBoth the mechanical and electronic shutters allow continuous shooting of 33MP RAW+JPEG still images at up to 10 fps with AF\/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). It's even possible to capture over 800 uncompressed RAW+JPEG frames (more than 1600 altogether) in Hi+ mode. Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\n\u003ch2\u003eNext-level image quality with 10-bit 4:2:2 recording\u003c\/h2\u003e\n\u003cp\u003eMake in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra encoding\u003c\/h2\u003e\n\u003cp\u003eAll-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003ch2\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding for superior image quality and smaller space-saving file sizes.\u003c\/p\u003e\n\u003ch2\u003eS-Log for color matching with professional video equipment\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\n\u003ch2\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/h2\u003e\n\u003cp\u003eBroaden your creative palette with a selection of ten Creative Look presets with eight adjustable parameters. You can easily impart a particular mood in your still images, movies and live streaming. All preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003ch2\u003e5-axis optical image stabilization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation to maximize the performance of the camera's 33MP sensor. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF (manual focus) Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_Activestabilize_480x480.jpg?v=1635784216\" alt=\"active stabilization diagram\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHand-held movie shooting with Active Mode\u003c\/h2\u003e\n\u003cp\u003eActive Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\n\u003ch2\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV offers HEIF (High Efficiency Image File) still-image encoding in addition to 14-bit RAW and conventional 8-bit JPEG. 10-bit color depth minimizes degradation of image quality when editing, providing smooth gradations and more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003ch2\u003eSony's flash units coordinate with the camera's face-detection system\u003c\/h2\u003e\n\u003cp\u003eSony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white balance synchronization and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes for unmatched dependability and creative possibilities. Additionally, compatible flash and radio wireless commander units connected to the Alpha 7 IV can now be controlled directly from the camera interface for greater convenience during shoots.\u003c\/p\u003e\n\u003ch2\u003eMultiple audio input options\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides multiple audio input options for the movie creator. A digital Multi Interface (MI) Shoe enables cable-less connection for high-quality sound, while also supplying power, eliminating concerns about mic batteries. A digital signal from a compatible digital MI shoe microphone provides higher quality audio without degradation, directly transferring the digital audio signal to the camera. A 3.5mm mic input jack is also provided for non-MI shoe microphones. When wind-noise reduction, is set to “Auto” and wind noise is detected, the integrated microphone uses newly developed signal-processing technology to greatly reduced wind noise without affecting other sounds.\u003c\/p\u003e\n\u003ch2\u003eImprovements in selection and editing workflow\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed. Still-image Divider Frames can be inserted between images in order to quickly locate desired scenes; a black background with a grey arrow indicates a new scene or section. Two types of shot marks, used as \"essence marks\" or flags, can be easily added to recorded movie footage to mark favorite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback. Files can be selected to be transferred according to criteria such as rating, shot marks, protection status or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2\u003eCommunication features for easy sharing and distribution\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a\/b\/g\/n\/ac standards are supported), for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C® connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\n\u003ch2\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/h2\u003e\n\u003cp\u003eBefitting its status as a true hybrid camera, the Alpha 7 IV comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed can also be maintained separately for stills and movies. S\u0026amp;Q mode can be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003ch2\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, fogging and dust resistance (including significantly improved internal fogging resistance relative to the Alpha 7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_LCDmonitor_480x480.jpg?v=1635784313\" alt=\"Vari-angle LCD monitor\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVari-angle touch LCD monitor for greater freedom when shooting\u003c\/h2\u003e\n\u003cp\u003eThe large, side-opening 3-inch 1.03-mega-dot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. In addition, the touch functionality allows for fast and easy menu access in addition to advanced touch focus features for both still and movie.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbtouch_480x480.jpg?v=1635784511\" alt=\"Touch Screen operation\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAF control through touch operation\u003c\/h2\u003e\n\u003cp\u003eTouch operation is now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation. Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\n\u003ch2\u003eThe latest mode-specific menus and customization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable rear dial R, which replaces the previous exposure compensation dial, giving you quick access to features such as ISO control, Creative Look or other settings. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\n\u003ch2\u003eDual media slots\u003c\/h2\u003e\n\u003cp\u003eDual media slots allow you to continue shooting even if one memory card fills up. Both slots support UHS-I and UHS-II SDXC\/SDHC cards and one of the slots supports high-performance CFexpress Type A cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-resolution, high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003ch2\u003eHeat management\u003c\/h2\u003e\n\u003cp\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003c\/p\u003e\n\u003ch2\u003eReliable, robust engineering\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV has improved dust and moisture resistance to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\n\u003ch2\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV uses a high-capacity Z battery (NP-FZ100), along with optional external power options that include USB power supplies and AC adaptors. Battery drain can be minimized by adding a high-capacity mobile battery for extended shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, for extended recording.\u003c\/p\u003e\n\u003ch2\u003eImaging Edge Desktop™ \/ Imaging Edge Mobile™\u003c\/h2\u003e\n\u003cp\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth® functionality of the Alpha 7 IV to provide a wide variety of convenient shooting and sharing functions. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39827410944105,"sku":"ILCE-7M4\/B-OB","price":2298.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7-IV-Digital-Camera-Body-1_d4f3246d-34de-44f6-812b-d347096fa8f5.jpg?v=1642698452"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii-lens","title":"Sony FE 24-70mm f2.8 GM II Lens","description":"\u003cp\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the \u003cstrong\u003eFE 24-70mm F2.8 GM OSS II\u003c\/strong\u003e can deliver the full potential of today’s advanced still and movie cameras.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"long exposure of river water over rocks\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-12_300x300.jpg?v=1651091891\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSuperb image quality that rivals the best primes\u003c\/h2\u003e\n\u003cp\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, realize sharp, clear images at all zoom and aperture settings.\u003c\/p\u003e\n\u003ch2\u003eMinimal flare and ghosting\u003c\/h2\u003e\n\u003cp\u003eNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’ design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony 24-70mm f\/2.8 GM II lens in the hand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-15_300x300.jpg?v=1651091959\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSmall, light and versatile\u003c\/h2\u003e\n\u003cp\u003eThis lens is the smallest and lightest F2.8 24-70mm zoom in its class. It weighs just 24.6 oz (695 g), over 20% less than the previous model. It is 16 mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"jars of blue chalk\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-14_300x300.jpg?v=1651092045\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful G Master bokeh\u003c\/h2\u003e\n\u003cp\u003eBeautiful, natural F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements manufactured to 0.01 -micron surface precision suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"climber with spot light focusing on them\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-16_300x300.jpg?v=1651092459\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast, precise AF and excellent response\u003c\/h2\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve fast, precise and quiet AF with excellent tracking. Shoot at up to 30 frames per second or up to 4K 120p with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"close up of woman's eye\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-17_300x300.jpg?v=1651092493\"\u003e\u003c\/div\u003e\n\u003ch2\u003eExcellent close-up performance\u003c\/h2\u003e\n\u003cp\u003eMinimum focusing distance is just 8.3” (0.21 m) at 24 mm and 11.8” (0.30 m) at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/p\u003e\n\u003ch2\u003eVideo performance refined for visual creators\u003c\/h2\u003e\n\u003cp\u003eAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Dedicated aperture ring\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-18_300x300.jpg?v=1651092530\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/h2\u003e\n\u003cp\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 ~ F22 settings\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: left;\" alt=\"Zoom smoothness switch, customizable focus hold buttons\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-20_300x300.jpg?v=1651092571\"\u003e\u003c\/div\u003e\n\u003ch2\u003eZoom smoothness switch, customizable focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eZoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won’t extend unexpectedly during transportation. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies. Two customizable focus hold buttons are provided for easy access and control when at most any orientation. Alternative functions can be assigned from the camera’s menu.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"dust and moisture resistant design\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-19_300x300.jpg?v=1651092608\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDust and moisture resistant design\u003c\/h2\u003e\n\u003cp\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003ch2\u003eAberration controlled for superb images\u003c\/h2\u003e\n\u003cp\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"interior architecture shot\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-13_300x300.jpg?v=1651092696\"\u003e\u003c\/div\u003e\n\u003ch2\u003eNatural, linear manual focus response\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. It also provides precise repeatability. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection\u003c\/h2\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003ch2\u003ePetal-shaped, bayonet mount lens hood\u003c\/h2\u003e\n\u003cp\u003eThe supplied petal-shaped lens hood features an opening that allows convenient operation of optional circular polarizing and variable ND filters.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39981518028905,"sku":"SEL2470GM2","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-24-70mm-f2.8-GM-II-Lens-1.jpg?v=1651075252"},{"product_id":"sony-alpha-a7-iv-with-fe-28-70mm-f3-5-5-6-oss-lens-kit-open-box","title":"Sony Alpha a7 IV with FE 28-70mm f3.5-5.6 OSS Lens Kit *OPEN BOX*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\"\u003ePrepare to be inspired, the \u003cstrong\u003eSony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera\u003c\/strong\u003e - a true hybrid. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K movie quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Sony ExmorR Sensor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_ExmorR_480x480.jpg?v=1635783260\"\u003e\u003c\/div\u003e\n\u003ch2\u003e33MP high-resolution full-frame sensor\u003c\/h2\u003e\n\u003cp\u003eThe full-frame 33MP Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+ stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"BionzXR processors\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_BionzXR_480x480.jpg?v=1635783355\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\n\u003ch2\u003eBeautiful images with reduced noise\u003c\/h2\u003e\n\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch2\u003eWide, 15-stop dynamic range\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the A7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\n\u003ch2\u003eInstantly turn your Alpha 7 IV into a live streaming web camera\u003c\/h2\u003e\n\u003cp\u003eAll it takes is a USB connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Softskin feature applied\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_skintone_480x480.jpg?v=1635783459\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's built-in Soft Skin Effect is available in four level settings (OFF, LO, MID, and HI). It makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies.\u003c\/p\u003e\n\u003ch2\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"oversampled 7k\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_oversample_7k_480x480.jpg?v=1635783513\"\u003e\u003c\/div\u003e\n\u003ch2\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/h2\u003e\n\u003cp\u003eThanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003ch2\u003eBeautiful color expression made simple, with S-Cinetone™\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e\n\u003ch2\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"focus map feature in action\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_focus_map_480x480.jpg?v=1635783545\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVisualize depth of field with Focus Map\u003c\/h2\u003e\n\u003cp\u003eAnswering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.\u003c\/p\u003e\n\u003ch2\u003eAF Assist for seamless transitions between AF and manual focus\u003c\/h2\u003e\n\u003cp\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"AFpoint and tracking points\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_AFpoints_480x480.jpg?v=1635783784\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/h2\u003e\n\u003cp\u003eThe Fast Hybrid AF system, combining 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.\u003c\/p\u003e\n\u003ch2\u003eSony's smart AI-based Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eThe superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_EyeAFforAnimal_480x480.jpg?v=1635783855\" alt=\"Real time eye focus for pets\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eImproved Real-time Eye AF\u003c\/h2\u003e\n\u003cp\u003eKeeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch2\u003ePet photos made easy\u003c\/h2\u003e\n\u003cp\u003eFast, accurate focus for difficult animal shots. By setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbiframe_480x480.jpg?v=1635784030\" alt=\"eye tracking for birbs\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eReal-time Eye AF for birds for stills and movie\u003c\/h2\u003e\n\u003cp\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_10burst_480x480.jpg?v=1635784148\" alt=\"10 burst shot sequence\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e10-frame-per-second continuous shooting with massive buffer\u003c\/h2\u003e\n\u003cp\u003eBoth the mechanical and electronic shutters allow continuous shooting of 33MP RAW+JPEG still images at up to 10 fps with AF\/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). It's even possible to capture over 800 uncompressed RAW+JPEG frames (more than 1600 altogether) in Hi+ mode. Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\n\u003ch2\u003eNext-level image quality with 10-bit 4:2:2 recording\u003c\/h2\u003e\n\u003cp\u003eMake in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra encoding\u003c\/h2\u003e\n\u003cp\u003eAll-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003ch2\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding for superior image quality and smaller space-saving file sizes.\u003c\/p\u003e\n\u003ch2\u003eS-Log for color matching with professional video equipment\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\n\u003ch2\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/h2\u003e\n\u003cp\u003eBroaden your creative palette with a selection of ten Creative Look presets with eight adjustable parameters. You can easily impart a particular mood in your still images, movies and live streaming. All preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003ch2\u003e5-axis optical image stabilization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation to maximize the performance of the camera's 33MP sensor. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF (manual focus) Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_Activestabilize_480x480.jpg?v=1635784216\" alt=\"active stabilization diagram\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHand-held movie shooting with Active Mode\u003c\/h2\u003e\n\u003cp\u003eActive Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\n\u003ch2\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV offers HEIF (High Efficiency Image File) still-image encoding in addition to 14-bit RAW and conventional 8-bit JPEG. 10-bit color depth minimizes degradation of image quality when editing, providing smooth gradations and more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003ch2\u003eSony's flash units coordinate with the camera's face-detection system\u003c\/h2\u003e\n\u003cp\u003eSony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white balance synchronization and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes for unmatched dependability and creative possibilities. Additionally, compatible flash and radio wireless commander units connected to the Alpha 7 IV can now be controlled directly from the camera interface for greater convenience during shoots.\u003c\/p\u003e\n\u003ch2\u003eMultiple audio input options\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides multiple audio input options for the movie creator. A digital Multi Interface (MI) Shoe enables cable-less connection for high-quality sound, while also supplying power, eliminating concerns about mic batteries. A digital signal from a compatible digital MI shoe microphone provides higher quality audio without degradation, directly transferring the digital audio signal to the camera. A 3.5mm mic input jack is also provided for non-MI shoe microphones. When wind-noise reduction, is set to “Auto” and wind noise is detected, the integrated microphone uses newly developed signal-processing technology to greatly reduced wind noise without affecting other sounds.\u003c\/p\u003e\n\u003ch2\u003eImprovements in selection and editing workflow\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed. Still-image Divider Frames can be inserted between images in order to quickly locate desired scenes; a black background with a grey arrow indicates a new scene or section. Two types of shot marks, used as \"essence marks\" or flags, can be easily added to recorded movie footage to mark favorite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback. Files can be selected to be transferred according to criteria such as rating, shot marks, protection status or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2\u003eCommunication features for easy sharing and distribution\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a\/b\/g\/n\/ac standards are supported), for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C® connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\n\u003ch2\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/h2\u003e\n\u003cp\u003eBefitting its status as a true hybrid camera, the Alpha 7 IV comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed can also be maintained separately for stills and movies. S\u0026amp;Q mode can be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003ch2\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, fogging and dust resistance (including significantly improved internal fogging resistance relative to the Alpha 7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_LCDmonitor_480x480.jpg?v=1635784313\" alt=\"Vari-angle LCD monitor\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVari-angle touch LCD monitor for greater freedom when shooting\u003c\/h2\u003e\n\u003cp\u003eThe large, side-opening 3-inch 1.03-mega-dot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. In addition, the touch functionality allows for fast and easy menu access in addition to advanced touch focus features for both still and movie.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbtouch_480x480.jpg?v=1635784511\" alt=\"Touch Screen operation\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAF control through touch operation\u003c\/h2\u003e\n\u003cp\u003eTouch operation is now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation. Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\n\u003ch2\u003eThe latest mode-specific menus and customization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable rear dial R, which replaces the previous exposure compensation dial, giving you quick access to features such as ISO control, Creative Look or other settings. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\n\u003ch2\u003eDual media slots\u003c\/h2\u003e\n\u003cp\u003eDual media slots allow you to continue shooting even if one memory card fills up. Both slots support UHS-I and UHS-II SDXC\/SDHC cards and one of the slots supports high-performance CFexpress Type A cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-resolution, high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003ch2\u003eHeat management\u003c\/h2\u003e\n\u003cp\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003c\/p\u003e\n\u003ch2\u003eReliable, robust engineering\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV has improved dust and moisture resistance to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\n\u003ch2\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV uses a high-capacity Z battery (NP-FZ100), along with optional external power options that include USB power supplies and AC adaptors. Battery drain can be minimized by adding a high-capacity mobile battery for extended shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, for extended recording.\u003c\/p\u003e\n\u003ch2\u003eImaging Edge Desktop™ \/ Imaging Edge Mobile™\u003c\/h2\u003e\n\u003cp\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth® functionality of the Alpha 7 IV to provide a wide variety of convenient shooting and sharing functions. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40107038408809,"sku":"ILCE-7M4K\/B-OB","price":2598.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7-IV-Digital-Camera-with-FE-28-70mm-f3-5-5-6-OSS-Lens-Kit-2_db54d71a-a9a0-4e43-8751-8b610e40e601.jpg?v=1656614944"},{"product_id":"sony-alpha-a7r-v-digital-camera-body","title":"Sony Alpha a7R V Digital Camera Body","description":"\u003cp\u003eNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p\/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. The A7R V is an important turning point toward the future of imaging.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca class=\"btn\" href=\"https:\/\/www.sony.com\/electronics\/support\/e-mount-body-ilce-7-series\/ilce-7rm5\/downloads\" style=\"background-color: #aa0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\" target=\"_blank\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\" alt=\"new AI processor for Sony A7R V camera\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\"\u003e\u003c\/div\u003e\n\u003ch2\u003eA whole new level of camera intelligence from new AI processing unit\u003c\/h2\u003e\n\u003cp\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/p\u003e\n\u003ch2\u003eNext-generation AF with Real-time Recognition autofocus\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/p\u003e\n\u003ch2\u003e61.0 MP full-frame back-illuminated Exmor R™ CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with 61.0 million pixels and the latest BIONZ XR™ image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.\u003c\/p\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\" alt=\"videographer filming model\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding filmmaking with 8K 24p\/25p and 4K 60p\/50p\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\n\u003ch2\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/h2\u003e\n\u003cp\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\" alt=\"5-Axis in body image stabilization\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAdvanced optical 5-axis in-body image stabilization for 8-step compensation\u003c\/h2\u003e\n\u003cp\u003eThe α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003c\/p\u003e\n\u003ch2\u003eSelectable large\/medium\/small RAW image sizes and quality\u003c\/h2\u003e\n\u003cp\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003c\/p\u003e\n\u003ch2\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/h2\u003e\n\u003cp\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. With the latest version of Imaging Edge Desktop™ software, small pixel-level movements are automatically detected and corrected.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\" alt=\"human pose estimation improves Autofocusing capabilities\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHuman pose estimation utilizes subject form data recognition\u003c\/h2\u003e\n\u003cp\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003c\/p\u003e\n\u003ch2\u003eImproved accuracy of WB control with Visible Light and IR sensor\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AWB function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003c\/p\u003e\n\u003ch2\u003eConsistently accurate exposure and color\u003c\/h2\u003e\n\u003cp\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/p\u003e\n\u003ch2\u003ePrecise image stabilization compensation at the single-pixel level\u003c\/h2\u003e\n\u003cp\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003c\/p\u003e\n\u003ch2\u003eFaster, more precise wide-area AF even in low light\u003c\/h2\u003e\n\u003cp\u003eThe processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area. The latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode. The α7R V also includes a Focus Priority mode for more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\n\u003ch2\u003eFocus bracketing with up to 299 sequentially shifted focus points\u003c\/h2\u003e\n\u003cp\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/p\u003e\n\u003ch2\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/h2\u003e\n\u003cp\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003c\/p\u003e\n\u003ch2\u003eFull-pixel readout for 8K movies with incredible resolution\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution 8K 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the potential resolution provided by the sensor and full-pixel readout.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony A7R V viewfinder design diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eQXGA viewfinder with the highest resolution in its class\u003c\/h2\u003e\n\u003cp\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification22, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003c\/p\u003e\n\u003ch2\u003ePrecise, versatile external flash control\u003c\/h2\u003e\n\u003cp\u003eWhen a compatible Sony external flash unit is used with the camera's auto white balance function, the white balance is adjusted to produce natural skin tones on faces based on the balance between the flash output and ambient light. TTL flash control is applied up to 10 fps continuous shooting so that stable illumination and consistent exposure are achieved for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed.\u003c\/p\u003e\n\u003ch2\u003eExpressive S-Cinetone™ S-Log3, HLG and 10 Creative Look presets in-camera\u003c\/h2\u003e\n\u003cp\u003eBased on the technology of CineAlta™ cameras such as the acclaimed VENICE, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/h2\u003e\n\u003cp\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-gray (18% gray), achieving up to 14+ stops of latitude. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. These advanced settings make it easy to match footage shot on the α7R V with footage shot on VENICE and VENICE 2 digital cinema cameras or FX series cameras equipped with S-Log3 gamma curve settings, for smooth, efficient editing.\u003c\/p\u003e\n\u003ch2\u003eReal-time Tracking AF subject recognition for movies\u003c\/h2\u003e\n\u003cp\u003eThanks to substantial improvements in subject recognition, the camera can provide more reliable Real-time Tracking, keeping track of specified subjects with precise focus, including focus on the subject's eyes. Subject recognition is now enabled for movie shoots as well as still-image photography, for fast, stable focus when shooting. Even with subject recognition OFF, touch operation allows subjects to be acquired and tracked based on color, pattern (luminance) and distance (depth).\u003c\/p\u003e\n\u003ch2\u003eActive Mode for enhanced movie image stabilization\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eBreathing compensation for consistent angle of view\u003c\/h2\u003e\n\u003cp\u003eWhen shooting movies, breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post production20\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\" alt=\"Sony A7R V heat dissipation diagram\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEffective heat dissipation for extended recording times\u003c\/h2\u003e\n\u003cp\u003eHeat generated by the image sensor, image processor, and AI processing unit is effectively dissipated to prevent overheating. One element of this is the graphite material formed into a unique Σ (sigma) shape and built into the image stabilization unit. This allows the image sensor, a major source of heat, to move freely during stabilization while effectively conducting heat away, achieving better heat dissipation. 8K 24p (25p) 10-bit 4:2:0 video can be recorded continuously for approximately 30 minutes.\u003c\/p\u003e\n\u003ch2\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's two media slots support both CFexpress Type A memory cards and UHS-I and UHS-II SDXC\/SDHC cards. The fast writing capabilities of Type A cards contribute to the ability to process large volumes of data without stress. There are separate modes for relay and simultaneous recording.\u003c\/p\u003e\n\u003ch2\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/h2\u003e\n\u003cp\u003eThe Still\/Movie\/S\u0026amp;Q dial allows fast, independent selection, putting the most useful shooting settings for each mode within quick reach.\u003c\/p\u003e\n\u003ch2\u003eTouch operation during shooting and playback\u003c\/h2\u003e\n\u003cp\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003c\/p\u003e\n\u003ch2\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/h2\u003e\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz24 bands and provides 2x2 MIMO support for fast and stable data transfer and reliable communication. The camera can be connected to a computer via Wi-Fi for wireless PC Remote (tethered) shooting using the “Remote” function of Sony’s latest Imaging Edge Desktop application, giving the user greater freedom of movement on location or in the studio. 2.4 GHz or 5GHz14 Wi-Fi bands can be selected as required.\u003c\/p\u003e\n\u003ch2\u003eUVC\/UAC support for high-quality webcam applications\u003c\/h2\u003e\n\u003cp\u003eEasy streaming in 4K25 is possible with a UVC\/UAC compatible smartphone or PC26 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\" alt=\"Sony A7R V weather sealing diagram\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh reliability in challenging working environments\u003c\/h2\u003e\n\u003cp\u003eFor more robust outdoor use, sealing is provided at all body seams, buttons and the battery compartment cover. A carefully designed lens lock button and cushioning around the mount also help resist dust and moisture.\u003c\/p\u003e\n\u003ch2\u003eNew anti-dust system increases dust removal efficiency\u003c\/h2\u003e\n\u003cp\u003eAn ultrasonic actuator causes the filter in front of the image sensor to oscillate at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface. There is also a Shutter When Power Off function that closes the shutter for lens changes.\u003c\/p\u003e\n\u003ch2\u003eDurable magnesium alloy chassis, reliable mechanical shutter\u003c\/h2\u003e\n\u003cp\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame, and rear cover, with durable construction that keeps the camera operating smoothly in hard-working environments. A shutter unit with a fast-response motor minimizes mechanical shutter vibration that can cause blur, while allowing high-speed continuous shooting at up to 10 fps. The shutter is quiet and has been tested for durability in excess of 500,000 shutter cycles.\u003c\/p\u003e\n\u003ch2\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h2\u003e\n\u003cp\u003eThe α7R V supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003c\/p\u003e\n\u003ch2\u003eRecycled materials\u003c\/h2\u003e\n\u003cp\u003eSony is working towards the use of non-plastic packaging materials, with plant-based non-woven fabrics as well as recyclable materials. As for the camera itself, no non-recyclable resources are used in our SORPLAS™ material, which is repeatedly recyclable, durable, and high in quality. Recyclable plastics are also used as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40368737648745,"sku":"ILCE7RM5\/B","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7R-V-Digital-Camera-Body-1.jpg?v=1704236813"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony FE 16-35mm f2.8 GM II Lens","description":"\u003cp\u003eSony introduces the \u003cstrong\u003eFE 16-35mm f2.8 GM II Lens\u003c\/strong\u003e, a dynamic masterpiece that redefines wide-angle photography. This lens delivers unparalleled image quality and stunning bokeh while optimizing the speed and performance of advanced cameras.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-14_400x400.jpg?v=1693332580\"\u003e\u003c\/div\u003e\n\u003ch3\u003eThe world’s smallest, lightest full-frame F2.8 wide-angle zoom\u003c\/h3\u003e\n\u003cp\u003eUnmatched AF performance provides significant advantages for both stills and movies, all packed into a versatile lens that stands as the smallest and lightest in its class.\u003c\/p\u003e\n\u003cp\u003eExperience the world's smallest and lightest full-frame F2.8 wide-angle zoom, the FE 16-35mm F2.8 GM II. Its extraordinary image quality is achieved through innovative XA elements and Super ED glass within an advanced optical design. This lens weighs in at just 19.3 oz. (547 g), approximately 20% lighter than the previous generation FE 16-35mm F2.8 GM, with an overall length of 4.5 in. (111.5 mm).\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-11\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-11_400x400.jpg?v=1693332624\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExtraordinary resolution and bokeh throughout the zoom range\u003c\/h3\u003e\n\u003cp\u003eBoasting breathtaking G Master image quality across the entire frame, this lens's high spatial resolution ensures detailed rendering from edge to edge throughout the 16-35 mm zoom range, even at wide-open apertures. Its advanced design incorporates five aspherical elements, including three XA (extreme aspherical) elements, effectively controlling aberrations for a seamless blend of high resolution and stunning bokeh.\u003c\/p\u003e\n\u003cp\u003eExperience extraordinary resolution and bokeh throughout the zoom range. The large F2.8 maximum aperture, coupled with innovative optics and an 11-blade aperture unit, creates smooth and captivating bokeh that adds depth to the lens's exceptional resolution.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-9\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-9_400x400.jpg?v=1693332658\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAutofocus that is smooth, precise, quiet, and lightning fast\u003c\/h3\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II features a smooth, precise, quiet, and lightning-fast autofocus system. A floating focus mechanism, bolstered by four original XD Linear Motors, delivers up to approximately 2x faster AF speed. This lens excels at continuous shooting, reaching up to 30 fps with Sony's α1 camera. It effortlessly maintains focus for slow-motion and 4K\/8K movies.\u003c\/p\u003e\n\u003cp\u003eGet up close and personal with outstanding close-up performance. With a minimum focusing distance of just 8.7” (0.22 m) throughout the zoom range and a maximum magnification of 0.32x, this lens opens the door to dynamic perspectives, enriched by a captivating bokeh.\u003c\/p\u003e\n\u003ch3\u003eRefined movie imagery with minimized focus breathing, focus and axial shift\u003c\/h3\u003e\n\u003cp\u003eThis lens's cutting-edge technology minimizes focus breathing, focus shift, and axis shift while zooming, resulting in refined movie imagery. XD Linear Motors and an advanced aperture unit reduce noise and vibration, ensuring seamless movie recording.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-10\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-10_400x400.jpg?v=1693332685\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOptimally balanced for filmmaking with gimbals\u003c\/h3\u003e\n\u003cp\u003ePerfectly balanced for filmmaking on gimbals, the FE 16-35mm F2.8 GM II is designed to maintain its balance even during zooming. Its minimal extension while zooming and consistent center of gravity contribute to agile and stable maneuverability, eliminating the need for readjustment when using a gimbal.\u003c\/p\u003e\n\u003ch3\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to reflections, flare, and ghosting with Nano AR coating II. This lens's original anti-reflection coating suppresses unwanted effects, even in tricky lighting conditions, ensuring clarity and visual excellence.\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II provides flexible iris control with its dedicated aperture ring. The ring features a click ON\/OFF switch and an iris lock switch for tactile or silent aperture adjustments, catering to both stills and movies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-13\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-13_400x400.jpg?v=1693332708\"\u003e\u003c\/div\u003e\n\u003ch3\u003eNatural, linear and precise manual focus response\u003c\/h3\u003e\n\u003cp\u003eExperience natural, linear, and precise manual focus response with Linear Response MF. This feature ensures that focus changes directly correlate to focus ring adjustments, offering immediate and precise control for both stills and movies.\u003c\/p\u003e\n\u003cp\u003eEnhance your shooting experience with two customizable focus hold buttons and an AF\/MF switch. These features provide convenient access to functions and focus modes for seamless shooting in any orientation.\u003c\/p\u003e\n\u003ch3\u003eDust and moisture resistant design with Front fluorine coating repels fingerprints, dust, water and oil\u003c\/h3\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II boasts improved dust and moisture resistance. Its structural sealing, silicone rubber gaskets, and lens mount rubber ring work together to minimize dust and moisture incursion, making it ideal for challenging outdoor environments. Equipped with a fluorine front element coating, this lens repels water, oil, and contaminants, making it easy to maintain the lens's pristine surface.\u003c\/p\u003e\n\u003cp\u003eCompleting the package is a low-profile, petal-shaped ALC-SH177 lens hood that effectively blocks unwanted light. Smaller than its predecessor, it's a less obtrusive addition during use or storage.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40718684520553,"sku":"SEL1635GM2","price":2598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-1.jpg?v=1693328964"},{"product_id":"sony-fe-300mm-f2-8-gm-oss-lens","title":"Sony FE 300mm f2.8 GM OSS Lens","description":"\u003ch3\u003eSony FE 300mm f2.8 GM OSS Lens\u003c\/h3\u003e\n\u003cp\u003eExperience the future of telephoto photography with the \u003cstrong\u003eSony FE 300mm f2.8 GM OSS Lens\u003c\/strong\u003e, a marvel of optical engineering and precision. This lightweight and ideally balanced telephoto 300mm F2.8 lens redefines your photographic capabilities. It's the lightest large-aperture telephoto prime lens in its class, weighing in at just 51.9 oz. (1470 grams). This lens offers a perfect balance that minimizes stress and fatigue during extended handheld shooting sessions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-12\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-12_480x480.jpg?v=1699398905\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBreathtaking G Master Image Quality\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 300mm f2.8 GM OSS Lens boasts breathtaking G Master image quality that extends right to the edges of your frame. An innovative optical design, featuring three Super ED (extra-low dispersion) glass elements and one ED glass element, effectively eliminates axial and lateral chromatic aberrations. This ensures outstanding resolution and contrast throughout the entire frame, allowing for more flexible cropping and editing.\u003c\/p\u003e\n\u003ch3\u003eExtraordinary Resolution and Bokeh\u003c\/h3\u003e\n\u003cp\u003eBut it's not just about resolution; this lens also delivers extraordinary bokeh, creating a stunning background blur that makes your subjects truly stand out. The creamy and gorgeous bokeh is enhanced by the Super ED and ED elements in the optical design. Each lens is individually calibrated during manufacture to optimize bokeh quality, and an 11-blade circular aperture mechanism produces smooth, rounded bokeh.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-14_480x480.jpg?v=1699398936\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast, Precise Autofocus\u003c\/h3\u003e\n\u003cp\u003eFast, precise autofocus is another hallmark of the Sony FE 300mm f2.8 GM OSS Lens. It maximizes the speed potential of high-performance cameras, ensuring you can capture crucial moments in dynamic sports action or fast-moving wildlife scenes. Two high thrust XD (extreme dynamic) Linear Motors and an advanced control algorithm work together to provide a rapid response. Even when shooting continuous bursts, AF tracking speed and precision are consistently maintained.\u003c\/p\u003e\n\u003ch3\u003eIdeally Balanced for Precise Handling\u003c\/h3\u003e\n\u003cp\u003eHandling this lens is a breeze, thanks to its balanced design. The optical layout, with Super ED glass elements, reduces the subjective weight, optimizing balance and reducing the moment of inertia. This results in precise, agile lens movement and panning during shooting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-15\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-15_480x480.jpg?v=1699398962\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOptical SteadyShot™ Stabilization\u003c\/h3\u003e\n\u003cp\u003eFor sharp handheld telephoto images, the Sony FE 300mm f2.8 GM OSS Lens features Optical SteadyShot™ stabilization. This built-in image stabilization makes it easier to capture sharp images at telephoto focal lengths. It offers different modes, including ideal stabilization for panned shots and enhanced stabilization for dynamic sports action.\u003c\/p\u003e\n\u003ch3\u003eNano AR Coating II\u003c\/h3\u003e\n\u003cp\u003eSony's Nano AR Coating II suppresses reflections, flare, and ghosting, ensuring your images remain clear and crisp even in challenging lighting conditions. Reflections inside the lens barrel are meticulously controlled for the best results.\u003c\/p\u003e\n\u003ch3\u003eFunction Ring for Control\u003c\/h3\u003e\n\u003cp\u003eWith a function ring that provides direct access to power focus or frame size selection, you have more control at your fingertips. Power Focus allows for constant speed focusing, while Full-frame\/APS-C selection is easily accessible.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-13\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-13_480x480.jpg?v=1699398987\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFull-time Direct Manual Focus (DMF)\u003c\/h3\u003e\n\u003cp\u003eFull-time Direct Manual Focus (DMF) lets you engage manual focus instantly, even while shooting in AF-C mode. This is incredibly useful for correcting focus or focusing beyond a set range limit. Releasing the MF ring restores AF function without a hitch.\u003c\/p\u003e\n\u003ch3\u003ePrecise Manual Focus Ring\u003c\/h3\u003e\n\u003cp\u003eThe precise, repeatable, and linear response manual focus ring ensures that you have full control over your focus, making it immediate and precise for both stills and movies. Additionally, four customizable focus hold buttons and a focus range limiter switch provide convenience and versatility when shooting in any orientation.\u003c\/p\u003e\n\u003ch3\u003eRear-mounted Drop-in Filters\u003c\/h3\u003e\n\u003cp\u003eThis lens supports rear-mounted drop-in filters, including standard 40.5 mm diameter drop-in ND filters and Sony's VF-DCPL1 circular polarizer.\u003c\/p\u003e\n\u003ch3\u003eHigh AF Tracking Performance with Teleconverters\u003c\/h3\u003e\n\u003cp\u003eEven with the optional SEL14TC (1.4x) or SEL20TC (2.0x) teleconverters, the Sony FE 300mm f2.8 GM OSS Lens maintains high AF tracking performance, ensuring you never miss a moment.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-16_480x480.jpg?v=1699399011\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDust and Moisture Resistant\u003c\/h3\u003e\n\u003cp\u003eDesigned for robust reliability, this lens is dust and moisture resistant. Its internal components are constructed from durable magnesium alloy, maximizing durability while reducing weight.\u003c\/p\u003e\n\u003ch3\u003eFluorine Front Element Coating\u003c\/h3\u003e\n\u003cp\u003eLastly, the front lens element features a fluorine coating, repelling water, oil, and contaminants. This makes it easy to clean and maintain, so you can keep capturing stunning images with ease.\u003c\/p\u003e\n\u003ch3\u003eAccessories Included\u003c\/h3\u003e\n\u003cp\u003eWith the ALC-SH175 lens hood and padded soft case included, your investment is well-protected. The lens hood is designed for durability and low weight, while the soft case ensures your lens stays safe during transport. A lens strap is also provided for added convenience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40828616573033,"sku":"SEL300F28GM","price":6798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-1.jpg?v=1699377775"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-lens","title":"Sony FE 85mm f1.4 GM II Lens","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-85mm-f-1.4-GM-II-Lens-11\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-11_480x480.jpg?v=1724877450\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnleash Unmatched Creativity with the Sony FE 85mm f\/1.4 GM II Lens\u003c\/h3\u003e\n\u003cp\u003eExperience a new level of photographic excellence with the Sony FE 85mm f\/1.4 GM II Lens. Crafted for professionals and passionate enthusiasts alike, this lens combines precision, speed, and the artistry of G Master technology to deliver breathtaking results. The 85mm focal length is perfect for portraiture, capturing every nuance and emotion with stunning clarity and depth.\u003c\/p\u003e\n\u003ch3\u003eRemarkable Resolution and Stunning Bokeh\u003c\/h3\u003e\n\u003cp\u003eWith cutting-edge optics and an advanced optical design, this lens offers extraordinary sharpness across the entire frame, even at its widest aperture of f\/1.4. The 2 XA (extreme aspherical) elements provide remarkable resolution, allowing you to capture intricate details with outstanding clarity. Meanwhile, Sony’s unique Nano AR Coating II minimizes flare and ghosting, ensuring your images are crisp and clear, even in challenging lighting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-85mm-f-1.4-GM-II-Lens-12\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-12_480x480.jpg?v=1724877450\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSmooth, Dreamy Bokeh\u003c\/h3\u003e\n\u003cp\u003eThe FE 85mm f\/1.4 GM II Lens is designed to create beautiful, soft backgrounds that make your subject stand out. Its 11-blade circular aperture produces smooth, creamy bokeh with a natural, artistic touch. Whether shooting portraits or cinematic videos, the lens ensures a seamless transition from sharp focus to an enchanting blur, adding depth and dimension to your shots.\u003c\/p\u003e\n\u003ch3\u003eUnparalleled Autofocus Speed and Precision\u003c\/h3\u003e\n\u003cp\u003eEquipped with two XD (extreme dynamic) linear motors, this lens achieves autofocus speeds up to three times faster than its predecessor. Its ability to track moving subjects with incredible accuracy, even at the shallow depth of field of f\/1.4, makes it perfect for capturing fleeting moments. The FE 85mm f\/1.4 GM II seamlessly integrates with Sony’s Alpha-series cameras, ensuring optimal performance and creative control for both still photography and video production.\u003c\/p\u003e\n\u003ch3\u003eCompact and Lightweight Design\u003c\/h3\u003e\n\u003cp\u003eDespite its powerful capabilities, the FE 85mm f\/1.4 GM II is designed with portability in mind. It’s compact and lightweight, making it easy to handle during long shoots without sacrificing image quality. The refined construction includes advanced optical elements and linear motors, all housed in a body that’s about 13% smaller and 20% lighter than its predecessor, providing exceptional agility and comfort for every shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-85mm-f-1.4-GM-II-Lens-13\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-13_480x480.jpg?v=1724877450\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Filmmaking Excellence\u003c\/h3\u003e\n\u003cp\u003eThis lens is a versatile tool for filmmakers, offering smooth, quiet autofocus and minimal focus breathing. It pairs seamlessly with Sony’s Real-time Recognition AF technology, ensuring sharp, accurate tracking of subjects even at the most demanding apertures. The click-less aperture ring and Linear Response Manual Focus (MF) provide intuitive control, making it a great choice for both novice and professional videographers looking to enhance their storytelling capabilities.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Reliability in Any Environment\u003c\/h3\u003e\n\u003cp\u003eThe FE 85mm f\/1.4 GM II is constructed to withstand the rigors of professional use. Its dust and moisture-resistant design ensures reliable performance in challenging outdoor conditions, while a fluorine coating on the front element helps repel fingerprints, dust, and water. With these robust features, you can focus on your creative vision, knowing your gear will perform flawlessly, no matter where your photography takes you.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41811731677289,"sku":"SEL85F14GM2","price":1948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-1.jpg?v=1724878728"},{"product_id":"sony-alpha-a1-ii-camera-body","title":"Sony Alpha a1 II Camera Body","description":"\u003ch3\u003eThe Ultimate Creative Tool for Professionals\u003c\/h3\u003e\n\u003cp\u003eMeet the Sony Alpha a1 II, a groundbreaking innovation designed for creators who demand the absolute best. With its 50.1 MP full-frame sensor, advanced AI-powered autofocus, and lightning-fast 30 fps continuous shooting, this camera redefines excellence in both stills and video. From capturing fleeting wildlife moments to cinematic movie scenes or high-speed sports action, the a1 II guarantees unmatched precision and reliability.\u003c\/p\u003e\n\u003cp\u003eAt its core lies Sony’s BIONZ XR™ image processor, seamlessly paired with a next-generation AI recognition system. These technologies work together to deliver unparalleled speed, accuracy, and image quality. Whether you’re tracking the intricate movements of a dancer, the swift flight of a bird, or a bustling cityscape, the Alpha a1 II keeps pace with your creative vision. Plus, with blackout-free shooting and 120 autofocus calculations per second, you’ll never miss a critical moment, no matter how fast the action unfolds.\u003c\/p\u003e\n\u003cp\u003eThe Alpha a1 II isn’t just a camera—it’s a creative extension of your imagination. Its ergonomic design, responsive controls, and robust build ensure that you can confidently take it into any environment, from the studio to the wilderness. This is a camera that evolves with your art, offering the flexibility and reliability professionals need to excel in any scenario.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-28_1024x1024.jpg?v=1745345306\" alt=\"Alpha-a1-II-Camera-Body-28\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRevolutionary Autofocus for Every Subject\u003c\/h3\u003e\n\u003cp\u003eThe Alpha a1 II features an advanced AI-powered autofocus system that delivers unparalleled subject recognition and tracking. Enhanced algorithms enable precise identification of people, animals, and even vehicles, making it the ultimate tool for dynamic and unpredictable shooting scenarios. Whether you’re photographing a mountain lion in motion, a track star mid-race, or a street scene filled with activity, the camera ensures that every frame is sharp and every detail captured.\u003c\/p\u003e\n\u003cp\u003eHuman pose estimation technology takes subject tracking to the next level, maintaining focus on individuals even when their faces are turned away or partially obscured. Meanwhile, improvements in eye detection for animals and birds—now 30% better than its predecessor—make this a dream tool for wildlife photographers. Paired with customizable focus area options and selectable release time lag settings, the Alpha a1 II ensures that your focus is exactly where it needs to be, even in the most complex scenes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-29_1024x1024.jpg?v=1745345306\" alt=\"Alpha-a1-II-Camera-Body-27\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinema-Quality Video in Your Hands\u003c\/h3\u003e\n\u003cp\u003eDesigned with filmmakers in mind, the Alpha a1 II boasts an array of video features that rival dedicated cinema cameras. Its ability to record in stunning 8K resolution with 4:2:2 10-bit color brings unparalleled realism and detail to your footage. Dynamic Active Mode stabilization ensures smooth, steady shots even in the most active environments, while features like focus breathing compensation and user LUT support provide precise control over your cinematic look.\u003c\/p\u003e\n\u003cp\u003eHigh frame rate capabilities allow for 4K recording at up to 120p, delivering breathtaking slow-motion footage that reveals every nuance of movement. Meanwhile, the camera’s intelligent auto-framing technology adjusts composition in real time, making it ideal for solo creators or on-the-go videographers. With Sony’s extensive video functionality, the Alpha a1 II turns any shoot into a professional production.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-27_1024x1024.jpg?v=1745345306\" alt=\"Alpha-a1-II-Camera-Body-29\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt for Seamless Professional Workflows\u003c\/h3\u003e\n\u003cp\u003eEfficiency is at the heart of the Alpha a1 II, designed to meet the demanding workflows of modern professionals. Dual card slots supporting CFexpress Type A and SD cards ensure lightning-fast data handling, while built-in wired and wireless LAN connectivity allows for rapid file transfers directly from the camera. Whether you’re capturing breaking news, documenting a wedding, or shooting on set, the Alpha a1 II makes delivering your work to editors and clients easier than ever.\u003c\/p\u003e\n\u003cp\u003eInnovative tools like voice memo tagging and IPTC metadata embedding simplify communication with editors, while compatibility with Sony’s Creator’s Cloud platform integrates your workflow from capture to post-production. From the field to the studio, the Alpha a1 II empowers creators with tools that save time and maximize results, letting you focus on the art of storytelling.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51976773927281,"sku":"ILCE-1M2","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-1.jpg?v=1732038573"},{"product_id":"sony-fe-28-70mm-f2-gm-lens","title":"Sony FE 28-70mm f2 GM Lens","description":"\u003ch3\u003eRevolutionary Precision and Creativity in One Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 28-70mm f\/2 GM Lens sets a new benchmark for standard zoom lenses, blending an extraordinary f\/2 aperture with groundbreaking optical precision. Designed for professionals and enthusiasts alike, this lens ensures sharpness and contrast that rival prime lenses, offering unmatched clarity and depth across the entire zoom range. Its lightweight, compact design delivers effortless portability, making it perfect for everything from portraits to cinematic projects.\u003c\/p\u003e\n\u003ch3\u003eUnmatched Optical Performance\u003c\/h3\u003e\n\u003cp\u003eEngineered for impeccable sharpness, the Sony FE 28-70mm f\/2 GM Lens employs advanced optics, including three XA (extreme aspherical) elements, to deliver corner-to-corner resolution with stunning accuracy. The innovative floating focus design maintains exceptional detail even at close focus distances, ensuring versatility for both macro and wide-angle shots. This is a lens crafted to unlock the full potential of high-resolution cameras.\u003c\/p\u003e\n\u003ch3\u003eExquisite Bokeh for Artistic Expression\u003c\/h3\u003e\n\u003cp\u003eThe f\/2 aperture and G Master optical engineering produce breathtaking bokeh, adding a cinematic quality to your images. From portraits to landscape shots, the lens delivers creamy, soft background blur that enhances subject isolation. A newly designed 11-blade circular aperture ensures beautifully rounded highlights, while the suppression of color fringing and onion-ring effects keeps your images pure and refined.\u003c\/p\u003e\n\u003ch3\u003eCompact Power with Unrivaled Autofocus\u003c\/h3\u003e\n\u003cp\u003eWith its compact size and weight of just 918 grams, this lens packs a powerhouse of features into a portable design. Four XD linear motors provide lightning-fast, precise autofocus that excels in tracking moving subjects, whether you're capturing the decisive moment at a sports event or the subtle expressions of a wedding. Designed to perform seamlessly with high-speed burst modes, this lens ensures every shot is razor-sharp.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51976774353265,"sku":"SEL2870GM","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-28-70mm-f2-GM-Lens-1.jpg?v=1732059928"},{"product_id":"sony-fe-400-800mm-f6-3-8-0-g-oss-lens","title":"Sony FE 400-800mm f6.3-8.0 G OSS Lens","description":"\u003ch3\u003eReach Beyond Limits – Capture the Unattainable\u003c\/h3\u003e\n\u003cp\u003eElevate your photography to extraordinary distances with the Sony FE 400-800mm f\/6.3-8.0 G OSS Lens. Designed for photographers who demand precision and power, this super-telephoto zoom lens delivers remarkable reach, bringing distant subjects closer with incredible clarity. Whether you're tracking elusive wildlife, freezing the intensity of sports action, or composing cinematic landscapes with stunning telephoto compression, this lens is engineered to perform.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Zooming for Unmatched Stability\u003c\/h3\u003e\n\u003cp\u003eDesigned with an internal zoom mechanism, the FE 400-800mm maintains a balanced center of gravity throughout its entire zoom range. This feature ensures smooth handling, making handheld shooting more stable while eliminating lens extension that could impact movement. Its precisely engineered zoom ring allows for effortless adjustments, so you can reframe quickly without breaking focus.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExquisite Optics for Uncompromising Image Quality\u003c\/h3\u003e\n\u003cp\u003eSuper-telephoto photography demands absolute sharpness, and this lens delivers with six Extra-low Dispersion (ED) elements that minimize chromatic aberrations and enhance contrast. An advanced optical design reduces flare and ghosting, ensuring crisp, high-contrast images even in challenging lighting conditions. The 11-blade circular aperture adds artistic depth, creating smooth, natural bokeh that beautifully isolates subjects from their background.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Autofocus That Keeps Up\u003c\/h3\u003e\n\u003cp\u003eFast-moving subjects require responsive and accurate focusing. Sony’s advanced linear motor technology powers the autofocus system, locking onto subjects with incredible speed and precision. Paired with the Sony α9 III’s 120 fps continuous shooting, this lens is built to track fleeting moments without hesitation, even while zooming. A focus-range limiter further refines performance, ensuring optimal tracking at varying distances.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile for Close-Ups and Extreme Telephoto\u003c\/h3\u003e\n\u003cp\u003eDespite its super-telephoto reach, the FE 400-800mm f\/6.3-8.0 G OSS excels at close-up photography, offering a minimum focusing distance of just 1.7 meters (5.58 ft). With a maximum magnification of 0.23x, this lens provides exceptional flexibility, allowing you to capture intricate details of smaller subjects while maintaining beautiful background separation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Stability – Handheld or Tripod\u003c\/h3\u003e\n\u003cp\u003eSony’s Optical SteadyShot™ image stabilization makes handheld shooting more reliable, compensating for camera shake to ensure crisp results. Choose from specialized stabilization modes, including MODE 2 for panning and MODE 3 for tracking fast-moving subjects. When mounted on a tripod, the durable footplate with 1\/4\"-20 and 3\/8\"-16 screw sockets provides rock-solid support and quick rotation between horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Design for Real-World Challenges\u003c\/h3\u003e\n\u003cp\u003eBuilt to thrive in demanding environments, this lens features weather-resistant sealing that guards against dust and moisture. A fluorine-coated front element repels dirt, oil, and water, making maintenance effortless. The redesigned lens hood incorporates a locking mechanism for secure attachment and a filter window for easy adjustments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52150750937457,"sku":"SEL400800G","price":2698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-1.jpg?v=1740605711"},{"product_id":"sony-fe-50-150mm-f2-gm-lens","title":"Sony FE 50-150mm f2 GM Lens","description":"\u003ch3\u003eNext-Level Versatility for Visual Storytellers\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 50-150mm f\/2 GM Lens is a groundbreaking telephoto zoom crafted for creators who demand flexibility without compromise. With an unprecedented constant f\/2 aperture all the way to 150mm, this lens delivers depth, detail, and drama—whether you’re shooting fast-paced indoor events or cinematic portraits drenched in bokeh. Designed for stills and video, this lens redefines what's possible in a zoom.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-50-150mm-f2-GM-Lens-16_1024x1024.jpg?v=1745341160\" alt=\"Sony-FE-50-150mm-f2-GM-Lens-16\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eF2 All the Way: A World First\u003c\/h3\u003e\n\u003cp\u003eSay hello to the world's first 150mm zoom lens with a constant f\/2 aperture. This isn’t just a milestone—it’s a creative revolution. The wide aperture lets in more light for stunning low-light performance, while creating ultra-smooth background blur that flatters your subjects and adds depth to your storytelling. Whether it’s wedding moments, sports action, or indoor performances, this lens is ready.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-50-150mm-f2-GM-Lens-20_1024x1024.jpg?v=1745341160\" alt=\"Sony-FE-50-150mm-f2-GM-Lens-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrimes, Beware: Zoom Clarity Like Never Before\u003c\/h3\u003e\n\u003cp\u003eBuilt with two advanced XA (extreme aspherical) elements and an innovative optical design, the 50-150mm f\/2 GM delivers edge-to-edge sharpness that competes with your favorite prime lenses. Every frame feels cinematic, every detail pops. With high resolving power that keeps up with Sony’s latest high-res bodies, this lens is made for today—and tomorrow’s—image makers.\u003c\/p\u003e\n\u003ch3\u003eContrast, Color, and Creamy Bokeh\u003c\/h3\u003e\n\u003cp\u003eFrom its 11-blade circular aperture to advanced ED and Super ED glass, this lens nails both the technical and artistic side of your image. Nano AR Coating II fights off flares and ghosting, while chromatic aberration stays in check. The result? Vibrant color, crystal-clear contrast, and gorgeously smooth bokeh—free from the dreaded “onion-ring” effect.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-50-150mm-f2-GM-Lens-17_1024x1024.jpg?v=1745341160\" alt=\"Sony-FE-50-150mm-f2-GM-Lens-17\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClose the Distance Without Losing Focus\u003c\/h3\u003e\n\u003cp\u003eWith a close focusing distance of just 0.4m at the wide end and 0.74m at full zoom, this lens lets you get intimate with your subject without switching lenses. Whether you're capturing emotional close-ups at a wedding or product details in a fast-paced environment, this lens keeps up—handheld and hassle-free.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Agility, Designed for Creators\u003c\/h3\u003e\n\u003cp\u003eWeighing just 1,340 grams (without tripod base) and measuring a compact 200mm in length, this lens is engineered for mobility. Thanks to internal zooming and a well-balanced center of gravity, it’s perfect for handheld work or mounting on a gimbal. You’ll move faster, frame quicker, and stay immersed in the moment.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-50-150mm-f2-GM-Lens-15_1024x1024.jpg?v=1745341160\" alt=\"Sony-FE-50-150mm-f2-GM-Lens-15\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAutofocus That’s Practically Psychic\u003c\/h3\u003e\n\u003cp\u003ePowered by four XD (extreme dynamic) linear motors, the autofocus system is silent, lightning-fast, and razor-accurate. It locks onto subjects even while zooming or shooting at high frame rates—perfect for the α9 III’s 120 fps burst. Whether you’re tracking athletes or spontaneous expressions, the lens keeps you locked in.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-50-150mm-f2-GM-Lens-19.jpg?v=1745341160\" alt=\"Sony-FE-50-150mm-f2-GM-Lens-19\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Moves, Seamless Transitions\u003c\/h3\u003e\n\u003cp\u003eThis lens was built with filmmakers in mind. Focus breathing is minimized for consistent compositions, while manual focus control via Linear Response MF gives you precise control. Rack focus and zoom transitions feel fluid, not forced—ideal for high-frame-rate recording and immersive storytelling.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-50-150mm-f2-GM-Lens-18_1024x1024.jpg?v=1745341160\" alt=\"Sony-FE-50-150mm-f2-GM-Lens-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePro-Level Controls Where You Need Them\u003c\/h3\u003e\n\u003cp\u003eFrom its click ON\/OFF aperture ring to three customizable focus-hold buttons and a DMF switch for seamless AF\/MF shifts, this lens gives you tactile, intuitive control. It supports 95mm filters and features a robust tripod foot with multiple mounting options for flexible shooting setups.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-50-150mm-f2-GM-Lens-14_1024x1024.jpg?v=1745341160\" alt=\"Sony-FE-50-150mm-f2-GM-Lens-14\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eReady for the Real World\u003c\/h3\u003e\n\u003cp\u003eBuilt tough for the outdoors, this lens is sealed against dust and moisture with gaskets, rubber rings, and a weather-resistant design. The fluorine-coated front element repels smudges and grime, so you're always ready to shoot—rain or shine.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55184640835953,"sku":"SEL50150GM","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-50-150mm-f2-GM-Lens-1.jpg?v=1745338384"},{"product_id":"sony-fx3a-full-frame-cinema-camera","title":"Sony FX3A Full Frame Cinema Camera","description":"\u003ch3\u003eCompact Powerhouse for Cinematic Storytelling\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX3A brings the immersive aesthetics of cinematic production into a compact, agile package built for creators on the move. Whether you're shooting short films, documentaries, client work, or content for the big screen, this full-frame cinema camera delivers the look and feel of high-end productions—without the bulk. With a focus on solo shooters, the FX3A packs in pro-level features like 4K 120p recording, full pixel readout, and dynamic range that stretches beyond 15 stops—all within a body small enough to travel anywhere.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-24_1024x1024.jpg?v=1749660880\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-24\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFull-Frame Expression, Even in Low Light\u003c\/h3\u003e\n\u003cp\u003eExperience a new level of creative freedom with the FX3A’s 12.1MP back-illuminated full-frame sensor. Shoot in challenging lighting conditions with an ISO range that extends up to an astonishing 409,600, while retaining detail and clarity. Whether capturing late-night cityscapes or candlelit scenes, the FX3A makes every frame count.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eS-Cinetone Magic, No Grading Required\u003c\/h3\u003e\n\u003cp\u003eSony’s signature S-Cinetone color profile—derived from the VENICE line—gives your footage that polished, cinematic color palette straight out of the camera. Skin tones look natural, highlights roll off gently, and your content maintains a filmic quality even without heavy color grading.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh-Speed 4K with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003ePush the boundaries of motion with up to 120fps in 4K, capturing every nuance in high detail. Paired with advanced autofocus tracking—including Real-time Eye AF—the FX3A ensures that your subject stays razor-sharp, no matter the action. Seven levels of transition speed and five sensitivity settings offer granular control over how your focus shifts in-scene.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-19_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-19\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStabilization That Moves With You\u003c\/h3\u003e\n\u003cp\u003eThe FX3A’s 5-axis in-body image stabilization with Active Mode provides smooth footage even when you're shooting handheld or on the go. Combined with gyro metadata, your handheld shots can be fine-tuned in post using Sony's Catalyst software for even more professional polish.\u003c\/p\u003e\n\u003ch3\u003eEngineered for the Independent Creator\u003c\/h3\u003e\n\u003cp\u003eDesigned for seamless operation in the field, the FX3A features a cage-free body with ¼”-20 threaded mounting points, an ergonomic XLR top handle, and a flip-out touchscreen optimized for solo operators. A redesigned menu layout with full touch control makes navigation intuitive and efficient.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-26_1024x1024.jpg?v=1749661154\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-25\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePro-Level Audio \u0026amp; Endless Expansion\u003c\/h3\u003e\n\u003cp\u003eCapture rich, immersive audio with multiple input options including dual XLR ports, a 3.5mm jack, and a digital MI shoe. With support for 4-channel 24-bit recording and compatibility with Sony’s digital mics, the FX3A lets you tailor your sound to the scene. Dual media slots accommodate CFexpress Type A and SD cards, ensuring flexible, high-speed workflows on set.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-25_1024x1024.jpg?v=1749661154\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-25\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUninterrupted Creativity\u003c\/h3\u003e\n\u003cp\u003eFrom extended 4K recording with advanced thermal management to mobile tethering and cloud-based sharing via Sony’s Creators’ Cloud platform, the FX3A is built to keep up with the pace of your creativity. Whether you're livestreaming, uploading from the field, or collaborating remotely, you’ll have the tools to stay connected and in control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55277009699185,"sku":"ILME-FX3A","price":4298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony_FX3A_Full_Frame_Cinema_Camera.jpg?v=1764890985"},{"product_id":"sony-a7-v-mirrorless-camera","title":"Sony Alpha a7 V Mirrorless Camera","description":"\u003ch3\u003eRedefining What a Full-Frame Camera Can Do\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7 V ushers in a new generation of creative capability with a refined full-frame Exmor RS™ sensor built for speed, clarity, and dynamic range. Its partially stacked architecture accelerates readout dramatically, unlocking ultra-fast shutter speeds, fluid 30 fps continuous shooting, and exceptional 4K recording at high frame rates. Photographers and filmmakers gain remarkable flexibility—from deep shadows to bright highlights—thanks to expansive dynamic range and beautifully smooth tonal detail.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/brandfolder.com\/sony-electronics-camera\/attachments\/embed\/25nggwtvncpmcp9m534jhf7?resource_type=Brandfolder\u0026amp;frame=auto\u0026amp;animated=false\u0026amp;loop=false\u0026amp;muted=false\u0026amp;autoplay=false\" height=\"506\" width=\"900\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Imaging Power\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the a7 V is the advanced BIONZ XR2™ engine, now integrated with a dedicated AI processing unit. This combination enhances every step of the imaging pipeline, from intelligent autofocus recognition to refined color accuracy. Subjects stay sharp with Real-time Recognition AF that understands human movement, animal behavior, and even vehicle shapes with unmatched precision. The system also supports a lightweight RAW workflow and a redesigned interface for a smoother, more efficient shooting experience.\u003c\/p\u003e\n\u003ch3\u003eNext-Level RAW Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V expands creative development through its enhanced Composite RAW and Extended RAW Processing options. Capture multiple frames for ultra-clean results, generate high-resolution composites with quadruple pixel data, or reduce noise while retaining exquisite detail. Whether shooting sharp action or delicate motion, these new RAW capabilities offer an extraordinary amount of post-production control.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2_DSC03533.jpg?v=1764710708\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStabilization Built for Motion\u003c\/h3\u003e\n\u003cp\u003eSony’s upgraded 5-axis optical stabilization system works alongside gyro-based correction and refined algorithms to deliver impressively steady results. With up to 7.5 stops of compensation at the center of the frame, handheld work becomes easier than ever—even in telephoto ranges or dim environments. Pair the camera with stabilized Sony lenses for even stronger shake reduction during both stills and video.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Speed, Precision, and Reliability\u003c\/h3\u003e\n\u003cp\u003eEvery aspect of the a7 V is crafted for capturing decisive moments. High-density autofocus covers nearly the entire frame, with customizable focus zones for tricky compositions. The camera maintains accurate AF in deep low light, ensures blackout-free shooting at high frame rates, and even records images starting before the shutter fully engages using Pre-Capture. A dedicated speed-boost button adds instant burst acceleration when timing is everything.\u003c\/p\u003e\n\u003ch3\u003eOutstanding 4K and High-Frame-Rate Recording\u003c\/h3\u003e\n\u003cp\u003eWith full-pixel readout and no pixel binning, the a7 V oversamples from 7K to produce incredibly detailed 4K 60p footage. For dramatic slow motion, 4K 120p recording delivers crisp clarity, while Full HD options allow ultra-slow playback at up to 10x. Sony’s audio processing brings new noise-reduction technology to both internal and external microphones, helping keep dialogue and ambient sound clean during production.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2__DSC03683.jpg?v=1764711290\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilization for Filmmakers\u003c\/h3\u003e\n\u003cp\u003eActive Mode brings steady handheld performance to standard and high-frame-rate video, while Dynamic Active Mode layers in electronic stabilization for even more aggressive shake control. Whether walking, panning, or capturing action on the move, footage remains smooth and immersive without sacrificing image quality.\u003c\/p\u003e\n\u003ch3\u003eFlexible Viewing and Rugged Build\u003c\/h3\u003e\n\u003cp\u003eThe innovative 4-axis tilt-and-swivel monitor provides nearly limitless positioning, making it easy to frame high, low, or angled compositions. A high-resolution Quad-VGA OLED viewfinder ensures clarity in bright or difficult conditions, while the magnesium alloy body strengthens durability without adding bulk. Extensive weather-sealing and enhanced heat management help maintain performance during long shoots or extreme outdoor sessions.\u003c\/p\u003e\n\u003ch3\u003eConnected for Modern Creators\u003c\/h3\u003e\n\u003cp\u003eFast Wi-Fi with 5 GHz and 6 GHz support enables quick transfers and tethered workflows, while USB streaming up to 4K 30p offers direct broadcast capability. The camera integrates seamlessly with Sony’s Creators’ App and Monitor \u0026amp; Control, providing remote operation and simplified file delivery for photo and video teams.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Sustainability and Long-Term Use\u003c\/h3\u003e\n\u003cp\u003eSony continues its environmental commitment by incorporating recycled materials throughout the camera and packaging. Efficient power management, strong thermal design, and durable construction ensure the a7 V remains a dependable tool for years of creative exploration.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62749449191793,"sku":"ILCE-7M5\/B","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_front.jpg?v=1767207962"},{"product_id":"sony-alpha-a7-v-with-fe-28-70mm-f3-5-5-6-oss-ii-lens-kit","title":"Sony Alpha a7 V with FE 28-70mm f3.5-5.6 OSS II Lens Kit","description":"\u003ch3\u003eRedefining What a Full-Frame Camera Can Do\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7 V ushers in a new generation of creative capability with a refined full-frame Exmor RS™ sensor built for speed, clarity, and dynamic range. Its partially stacked architecture accelerates readout dramatically, unlocking ultra-fast shutter speeds, fluid 30 fps continuous shooting, and exceptional 4K recording at high frame rates. Photographers and filmmakers gain remarkable flexibility—from deep shadows to bright highlights—thanks to expansive dynamic range and beautifully smooth tonal detail.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/brandfolder.com\/sony-electronics-camera\/attachments\/embed\/25nggwtvncpmcp9m534jhf7?resource_type=Brandfolder\u0026amp;frame=auto\u0026amp;animated=false\u0026amp;loop=false\u0026amp;muted=false\u0026amp;autoplay=false\" height=\"506\" width=\"900\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Imaging Power\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the a7 V is the advanced BIONZ XR2™ engine, now integrated with a dedicated AI processing unit. This combination enhances every step of the imaging pipeline, from intelligent autofocus recognition to refined color accuracy. Subjects stay sharp with Real-time Recognition AF that understands human movement, animal behavior, and even vehicle shapes with unmatched precision. The system also supports a lightweight RAW workflow and a redesigned interface for a smoother, more efficient shooting experience.\u003c\/p\u003e\n\u003ch3\u003eNext-Level RAW Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V expands creative development through its enhanced Composite RAW and Extended RAW Processing options. Capture multiple frames for ultra-clean results, generate high-resolution composites with quadruple pixel data, or reduce noise while retaining exquisite detail. Whether shooting sharp action or delicate motion, these new RAW capabilities offer an extraordinary amount of post-production control.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2_DSC03533.jpg?v=1764710708\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStabilization Built for Motion\u003c\/h3\u003e\n\u003cp\u003eSony’s upgraded 5-axis optical stabilization system works alongside gyro-based correction and refined algorithms to deliver impressively steady results. With up to 7.5 stops of compensation at the center of the frame, handheld work becomes easier than ever—even in telephoto ranges or dim environments. Pair the camera with stabilized Sony lenses for even stronger shake reduction during both stills and video.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Speed, Precision, and Reliability\u003c\/h3\u003e\n\u003cp\u003eEvery aspect of the a7 V is crafted for capturing decisive moments. High-density autofocus covers nearly the entire frame, with customizable focus zones for tricky compositions. The camera maintains accurate AF in deep low light, ensures blackout-free shooting at high frame rates, and even records images starting before the shutter fully engages using Pre-Capture. A dedicated speed-boost button adds instant burst acceleration when timing is everything.\u003c\/p\u003e\n\u003ch3\u003eOutstanding 4K and High-Frame-Rate Recording\u003c\/h3\u003e\n\u003cp\u003eWith full-pixel readout and no pixel binning, the a7 V oversamples from 7K to produce incredibly detailed 4K 60p footage. For dramatic slow motion, 4K 120p recording delivers crisp clarity, while Full HD options allow ultra-slow playback at up to 10x. Sony’s audio processing brings new noise-reduction technology to both internal and external microphones, helping keep dialogue and ambient sound clean during production.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2__DSC03683.jpg?v=1764711290\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilization for Filmmakers\u003c\/h3\u003e\n\u003cp\u003eActive Mode brings steady handheld performance to standard and high-frame-rate video, while Dynamic Active Mode layers in electronic stabilization for even more aggressive shake control. Whether walking, panning, or capturing action on the move, footage remains smooth and immersive without sacrificing image quality.\u003c\/p\u003e\n\u003ch3\u003eFlexible Viewing and Rugged Build\u003c\/h3\u003e\n\u003cp\u003eThe innovative 4-axis tilt-and-swivel monitor provides nearly limitless positioning, making it easy to frame high, low, or angled compositions. A high-resolution Quad-VGA OLED viewfinder ensures clarity in bright or difficult conditions, while the magnesium alloy body strengthens durability without adding bulk. Extensive weather-sealing and enhanced heat management help maintain performance during long shoots or extreme outdoor sessions.\u003c\/p\u003e\n\u003ch3\u003eConnected for Modern Creators\u003c\/h3\u003e\n\u003cp\u003eFast Wi-Fi with 5 GHz and 6 GHz support enables quick transfers and tethered workflows, while USB streaming up to 4K 30p offers direct broadcast capability. The camera integrates seamlessly with Sony’s Creators’ App and Monitor \u0026amp; Control, providing remote operation and simplified file delivery for photo and video teams.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Sustainability and Long-Term Use\u003c\/h3\u003e\n\u003cp\u003eSony continues its environmental commitment by incorporating recycled materials throughout the camera and packaging. Efficient power management, strong thermal design, and durable construction ensure the a7 V remains a dependable tool for years of creative exploration.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62749490708849,"sku":"ILCE-7M5M\/B","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony_Alpha_a7_V_with_FE_28-70mm_f3.5-5.6_OSS_II_Lens_Kit.jpg?v=1764887937"}],"url":"https:\/\/www.pictureline.com\/collections\/rentals-copy-2.oembed?page=2","provider":"Pictureline","version":"1.0","type":"link"}