{"title":"Rentals (Fujifilm)","description":"","products":[{"product_id":"fujifilm-gf-32-64mm-f4-r-lm-wr-lens","title":"Fujifilm GF 32-64mm f4 R LM WR Lens","description":"\u003cp\u003eUsing \u003cstrong\u003eFUJINON GF 32-64mm F4 R LM WR\u003c\/strong\u003e and a GFX system camera will produce images with more than enough detail to breathe life into a scene and bring emotion to the moment. A versatile zoom lens with a 35mm equivalent focal range of 25-51mm, GF32-64mmF4 is remarkably portable and provides uncompromising image quality to ensure creators are always ready to make their best images.\u003c\/p\u003e\n\u003ch2\u003eA Perfect Partnership\u003c\/h2\u003e\n\u003cp\u003eIt’s not just about GFX large format sensors being 1.7 times larger than full frame, or that they have a different aspect ratio of 4:3, they also need the right optics to make the most of what they have to offer. With GF32-64mmF4 R LM WR, scenes and portraits are gorgeously reproduced with unmatched quality and clarity. Images made with this combination always have just the right amount of compression and an overall quality to the depth-of-field that is simply unmatched. It's truly a perfect partnership that is sure to spark creativity in all of us.\u003c\/p\u003e\n\u003ch2\u003eA Legacy in Optical Excellence\u003c\/h2\u003e\n\u003cp\u003eWith an optical construction using three aspherical elements, one ED element and one Super ED element, GF32-64mmF4 R LM WR is capable of resolving images of more than 100MP throughout its zoom range. Engineered to perfection and built to Fujinon’s world-class standards, this lens is similar in sharpness and image quality to a set of prime lenses covering the same focal range. It's the best of both worlds that give image-makes the freedom to create with versatility of a zoom, while getting the optical qualities of a prime lens.\u003c\/p\u003e\n\u003ch2\u003ePerformance with Portability\u003c\/h2\u003e\n\u003cp\u003eSpending long days on location, traveling to remote destinations, and scouring the city streets for the perfect image can take a toll on even the strongest shoulders. Weighing just 875g (1.9lb), GF32-64mmF4 R LM WR finds the perfect balance between size and performance. Combined with GFX100S, the result is an ultra-high resolution, 102-megapixel setup, weighing less than 2kg (4.4lb). This makes it the perfect option to keep your options open and the energy levels up.\u003c\/p\u003e\n\u003ch2\u003eFocus on the Moment\u003c\/h2\u003e\n\u003cp\u003eEvery aspect of GFX system cameras have been designed to rewrite the rulebook. With GF32-64mmF4 R LM WR, the world's most advanced autofocus system for a large format mirrorless camera is at your fingertips. Paired with the lens's powerful linear motor, photographers using GFX system cameras will have fast, accurate autofocus with near-silent operation that delivers consistent results that have long been out of reach for medium format and large format image-makers until now.\u003c\/p\u003e\n\u003ch2\u003ePrepare for the Unexpected\u003c\/h2\u003e\n\u003cp\u003eLuck favors the prepared. With ten weather-resistant seals that repel the elements, and also allow it to operate in temperatures as low as -10°C (14°F), having GF32-64mmF4 R LM WR with you means you'll depend less on luck when the conditions unexpectedly change and more on the things that will keep you focused on the story you're chasing.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":29525922753,"sku":"600018214","price":2099.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF32-64mm_F4_R_LM_WR.jpg?v=1484778891"},{"product_id":"fujifilm-gf-120mm-f4-r-lm-ois-wr-macro-lens","title":"Fujifilm GF 120mm f4 R LM OIS WR Macro Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 72mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/4 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eOIS \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e G \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFocal Length\u003c\/h3\u003e\n\u003cp\u003eThis medium telephoto macro lens has a maximum magnification of 0.5x, corresponding to 95mm in 35mm format equivalent.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh Image Quality\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe lens construction of 14 elements in 9 groups (including 3 ED lens) delivers high resolution images with minimal aberration thanks to the floating focus system. The positioning of the three ED lenses is optimized so that the color aberration is minimized ensuring the best possible image quality with beautiful front and rear bokeh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast, Silent Autofocus\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA floating focus system with two linear motors drives the autofocus lens group for a fast, silent AF performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eImage Stabilization\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA 5.0-stop\u003c\/span\u003e\u003cspan class=\"note\"\u003e*\u003c\/span\u003e\u003cspan\u003e image stabilizer inspires confidence when shooting hand held.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eWeather \/ Dust Resistant, and -10°C Low-Temperature Operation and Fluorine Coating\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe lens features nine weather resistant seals so you can shoot outdoors in wet, cold or dusty conditions. A fluorine coating is also applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eOperation\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe aperture ring has a C position (Command dial mode). This allows you to control the aperture with the command dial on the camera body. The A (AUTO) and C positions are lockable to prevent incorrect operations. A focus range selector allows you to set the optimal focus range for macro and mid-telephoto use to reduce autofocusing time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":29526026241,"sku":"600018215","price":3099.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF120mmF4_Macro_R_LM_OIS_WR.jpg?v=1484778747"},{"product_id":"fujifilm-gf-23mm-f4-r-lm-wr-lens","title":"Fujifilm GF 23mm f4 R LM WR Lens","description":"\u003ch2\u003eSuper Wide-Angle Lens for Scenery and Architectural Photograph\u003c\/h2\u003e\n\u003cp\u003eGF lenses achieve ultra-high resolution and are capable of supporting further enhancement in future. Utilizing the knowledge cultivated through the development of the XF lenses, GF lenses are Fujifilm's finest class of lenses and were designed by amassing various technologies of Fujifilm. They are designed to fully unlock performance potential of the GFX 50S.\u003c\/p\u003e\n\u003cp\u003eThis lens has a focal length equivalent to 18mm in the 35mm format and is perfectly suited for landscape and architectural applications. Despite the super-wide angle of view, distortion is kept to a minimum, and with the high-resolution performance extending all the way to the edges, sharp depiction power as if looking at an actual landscape is achieved. It features fast and quiet AF due to a linear motor, is dust and weather resistant, and is capable of operating in environments as cold as -10°C. The lens combines high performance and reliability as a professional work tool.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eLow distortion with high resolving power\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eWith a focal length equivalent to 18mm in the 35mm format, this super wide-angle lens is optimal for shooting landscapes and architectural photography. With a 12 groups and 15 elements construction using two aspherical lenses, one super ED lens, and three ED lenses, this lens suppress distortion despite being a super wide-angle lens with a 99.9° angle of view. Also, thanks to the optimal arrangement of the Super ED lens and three ED lenses, chromatic aberration of magnification is thoroughly suppressed, achieving high resolution performance all the way to the edges.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eNano GI coating\u003c\/h3\u003e\n\u003cp\u003eNano GI coating has been applied to the lens that is effective on incident light entering the lens from diagonal angles due to the nature of the super wide-angle lens. Despite being a super wide-angle lens, the occurrence of ghosting and flare is effectively suppressed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast and quiet AF\u003c\/h3\u003e\n\u003cp\u003eBy adopting an inner focusing AF system to lighten the weight of the focus lens, and using a linear motor to drive the lens elements, fast and quiet AF is achieved, allowing for comfortable shooting.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eDust and weather resistant, capable of operating in environments as cold as -10°C\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eThe lens has been sealed in nine areas, allowing you to shoot with confidence and stability, even in dusty environments and in light rain outdoors.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh operability\u003c\/h3\u003e\n\u003cp\u003eThe aperture ring has a C position (command dial mode) to allow lens aperture value to be changed via the command dial on the camera body. A locking mechanism has been added to the A (Auto) and C positions to prevent unintended movements of the aperture dial.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB013Clm\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":33436896449,"sku":"600018567","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF-23mm-f4-R-LM-WR-Lens-1.jpg?v=1673626869"},{"product_id":"fujifilm-gf-110mm-f2-r-lm-wr-lens","title":"Fujifilm GF 110mm f2 R LM WR Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 77mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/2 \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eN\/A \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e G \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eMid-telephoto lens for portraits\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh Image quality\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eThis medium telephoto lens with a focal length equivalent to 87mm in the 35mm format offers fantastic bokeh thanks to its large F2 aperture, making it the perfect portrait lens. Using four ED lens elements, this high image quality lens limits chromatic aberrations by arranging the elements in a well-balanced manner before and after the aperture. By adopting an inner focusing AF system for the optimal configuration, aberration fluctuations due to changes in shooting distance are suppressed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eBeautiful bokeh\u003c\/h3\u003e\n\u003cp\u003eBy adopting a construction including 14 elements in 9 groups, including 4 ED lens elements, spherical aberrations and chromatic aberrations are suppressed. Nine rounded aperture blades create a beautiful bokeh at both the front and back which enables the rich expression of out of focus areas unique to medium format lenses.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast and quiet AF\u003c\/h3\u003e\n\u003cp\u003eA linear motor drives the autofocus, allowing for fast and quiet shooting using the AF.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eDust and weather resistant, capable of operating in environments as cold as -10°C\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eThe lens has been sealed in nine areas, allowing you to shoot with stability even in dusty environments and in light rain outdoors.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh operability\u003c\/h3\u003e\n\u003cp\u003eThe aperture ring has a C position (command dial mode) that allows the lens aperture value to be changed via the command dial on the camera body to suit the photographer’s preference. A locking mechanism has been added to the A (Auto) and C positions to prevent unintended movements of the aperture dial.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":33438665665,"sku":"600018568","price":2699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/01_c9b6730d-36bb-47f6-850c-1fe669e7c3f7.jpg?v=1610749902"},{"product_id":"fujifilm-gf-250mm-f4-r-lm-ois-wr-lens","title":"Fujifilm GF 250mm f4 R LM OIS WR Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e82mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/4 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eOIS\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003eG\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ff_gf250mmf4_r_lm_ois_wr_001_large.JPG?v=1530026961\" style=\"margin-left: 40px; margin-bottom: 30px; float: right;\"\u003e\n\u003cp\u003eThe \u003cstrong\u003eGF 250mm F4 R LM OIS WR\u003c\/strong\u003e is a telephoto lens that achieves approximately 198mm in 35mm format equivalent, bringing together Fujifilm’s proprietary optical design technology: it offers the high resolving power necessary for supporting further enhancement of image resolution in the future.\u003c\/p\u003e\n\u003cp\u003eThe lens is capable of capturing the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect. Attaching the \u003cspan style=\"color: #0b5394;\"\u003e\u003ca href=\"https:\/\/www.pictureline.com\/products\/fujifilm-gf-1-4x-tc-wr-teleconverter\" target=\"_blank\" style=\"color: #0b5394;\" rel=\"noopener noreferrer\"\u003eGF 1.4X TC WR\u003c\/a\u003e\u003c\/span\u003e, a 1.4x teleconverter provides coverage for telephoto shooting up to approximately 277mm in 35mm format equivalent, without any image quality deterioration.\u003c\/p\u003e\n\u003cp\u003eThe lens is also equipped with the new focus pre-set function*, which allows the photographer to instantly activate focus settings previously saved in the lens memory. The use of a magnesium alloy lens barrel reduces the product’s weight, and the dust and weather resistant specifications, which also provide the ability to operate in temperatures down to -10°C, ensure that this new lens will serve as a trusted partner for professional photographers.\u003c\/p\u003e\n\u003ch4\u003eUltra-High Image Quality\u003c\/h4\u003e\n\u003cp\u003eThe lens is composed of 16 lenses in 10 groups including one super ED lens and two ED lenses, reducing chromatic aberration and achieving excellent image quality. The super ED lens is used to reduce the fluctuations in chromatic aberration based on the shooting distance. It enables one to shoot a minimum of 4.5 ft close focus, a maximum 0.22 x magnification ratio, and tele-macro shots with large bokeh effects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/GF250mmF4_Switches-sm_large.jpg?v=1529966401\" style=\"float: right; margin-left: 60px; margin-bottom: 40px; margin-top: 40px;\" width=\"201\" height=\"367\"\u003e\n\u003ch4\u003eStrong Image Stabilization\u003c\/h4\u003e\n\u003cp\u003eThe lens is equipped with a powerful five-stop image stabilization function. This allows photographers to experience the maximum performance of the GFX’s high image resolution, even when taking telephoto shots where image shake might be obvious.\u003c\/p\u003e\n\u003ch4\u003eVarious Functions\u003c\/h4\u003e\n\u003cp\u003eThe lens’ functionality includes a focus limiter to enable faster autofocus speed by restricting focus range, focus pre-set for memorize focus settings previously set into the lens, and 4 focus control buttons located at the front of the lens front to enable and operate focus lock or autofocus.\u003c\/p\u003e\n\u003cp\u003e*An upgrade to the GFX50S firmware is required to operate the focus pre-set function and focus control buttons. This functionality is included in the new version of the GFX50S firmware that will be released at the same time.\u003c\/p\u003e\n\u003ch4\u003eSilent and High-Speed Autofocus\u003c\/h4\u003e\n\u003cp\u003eThe linear motor to drive the focus of the lenses performs with high-precision, silent, and fast autofocus operation. In addition, the lens also now includes a new mechanism for fixing the linear motor position when turning the power off or playback, allowing the focus lens to be fixed.\u003c\/p\u003e\n\u003ch4\u003eRobust Design Appropriate for Various Tough Shooting Environments\u003c\/h4\u003e\n\u003cp\u003eThe lens barrel is made with a magnesium alloy, ensuring both robust structural integrity and a light weight lens. Sealing has been applied to the lens in 18 different locations for dust and weather resistance and the ability to operate at temperatures of down to -10°C. A fluorine coating is also applied to the front lens element to repel water and dirt under tough outdoor situations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":8148880719977,"sku":"600020030","price":3799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF250mmF4_Horizontal.jpg?v=1569073695"},{"product_id":"fujifilm-gf-100-200mm-f5-6-r-lm-ois-wr-lens","title":"Fujifilm GF 100-200mm f5.6 R LM OIS WR Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFUJINON GF100-200mm F5.6 R LM OIS WR Lens\u003c\/strong\u003e is the first telephoto zoom lens for the GFX medium format system and has a 35mm equivalent focal range of \u003cstrong\u003e79-158mm\u003c\/strong\u003e. This lens is ideal for shooting landscape and nature photography thanks to its optical image stabilizer and weather and dust resistant construction.\u003c\/p\u003e\n\u003cp\u003eFUJINON GF100-200mmF5.6 R LM OIS WR is a telephoto zoom lens that is capable of capturing the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect. In addition, the lens is dust and weather resistant and capable of operating in temperatures down to -10°C. Attaching the “GF1.4X TC WR”, a 1.4x teleconverter provides extended coverage equivalent to approximately 111-221mm in 35mm format terms without any image quality deterioration.\u003c\/p\u003e\n\u003ch4\u003eUltra-High Image Quality\u003c\/h4\u003e\n\u003cp\u003eThe lens is made up of 20 lenses in 13 groups. This includes two super ED lens and one aspherical lens which reduces chromatic aberrations and field curvature aberrations to achieve excellent image quality.\u003c\/p\u003e\n\u003ch4\u003ePowerful Image Stabilization\u003c\/h4\u003e\n\u003cp\u003eThe lens is equipped with an excellent five stop image stabilization (CIPA guidelines). This allows photographers to make the most of the performance of the GFX’s high image resolution even when taking telephoto shots without the use of a tripod.\u003c\/p\u003e\n\u003ch4\u003eSilent and High-Speed Autofocus\u003c\/h4\u003e\n\u003cp\u003eThe linear motor which drives the focus lenses, is very accurate, quiet and fast. The lens also includes a new mechanism for fixing the linear motor position when turning the power off or playback to avoid any additional vibration.\u003c\/p\u003e\n\u003ch4\u003eRobust Design Appropriate for Various Tough Shooting Environments\u003c\/h4\u003e\n\u003cp\u003eThe lens has been sealed in 10 areas for dust and weather resistance allowing you to shoot with stability in tougher environments and also operates at temperatures down to -10°C.\u003c\/p\u003e\n\u003ch4\u003e1.4x Teleconverter GF1.4X TC WR Compatible\u003c\/h4\u003e\n\u003cp\u003eThe 1.4x teleconverter (GF1.4X TC WR) extends the telephoto shooting range to 140-280mm (equivalent to 111-221mm in 35mm format) while maintaining superior image quality.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":21419567579241,"sku":"600020702","price":1799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/600020702_-_MAIN_-_GF100-200mm_Horizontal.jpg?v=1569168041"},{"product_id":"fujifilm-gf-45-100mm-f4-r-lm-ois-wr-lens","title":"Fujifilm GF 45-100mm f4 R LM OIS WR Lens","description":"\u003cp\u003eAn incredibly versatile medium-format zoom, the \u003cstrong\u003eFujifilm GF 45-100mm f4 R LM OIS WR lens\u003c\/strong\u003e covers some of the most frequently used focal lengths by photographers, making it perfect for everything from landscapes to portraits. This lens features an equivalent focal range of 36-79mm, image stabilization rated at five stops, and a constant f\/4 maximum aperture that provides consistent performance throughout the entire zoom range. Superior optical construction consists of 16 elements in 12 groups, including one Super ED element, one ED element and three aspherical elements that work together to maximize color accuracy and image clarity. Durable construction and a fast, quiet autofocus make the Fujifilm GF 45-100mm f4 R LM OIS WR lens ideal for shooting on-site, even in questionable conditions.\u003c\/p\u003e\n\u003ch2\u003eTrue-to-life color and clarity\u003c\/h2\u003e\n\u003cp\u003eOne Super ED element and one ED element in the Fujifilm GF 45-100mm f4 R LM OIS WR lens help minimize chromatic aberrations and color fringing, increasing color accuracy. Three aspherical elements in the lens reduce distortion and control field curvature, improving overall image clarity.\u003c\/p\u003e\n\u003ch2\u003eFast, accurate focusing\u003c\/h2\u003e\n\u003cp\u003eThe internal focusing system in the Fujifilm GF 45-100mm f4 R LM OIS WR lens reduced both the size and the weight of the focusing group, helping keep the lens relatively lightweight at only 2.2 pounds (1005g). The linear autofocus motor helps achieve quick, quiet and precision focusing.\u003c\/p\u003e\n\u003ch2\u003ePowerful and portable\u003c\/h2\u003e\n\u003cp\u003eThe Fujifilm GF 45-100mm f4 R LM OIS WR lens features tough, dust- and weather-resistant magnesium alloy construction, complete with 11 different seals designed to keep the elements out. At only 5.69 inches long (144.5mm), this lens is extremely transportable in spite of its 2.2x zoom power, and can operate at temperatures down to 14°F.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":31840596689001,"sku":"600021497","price":2099.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/fujifilm-gf-45-100mm-f4-lens-top-angle.jpg?v=1580338502"},{"product_id":"fujifilm-gf-30mmf3-5-r-wr-lens","title":"Fujifilm GF 30mm f3.5 R WR Lens","description":"\u003cp\u003eCombining its lightweight design with high-performance optics, \u003cstrong\u003eGF 30mm F3.5 R WR\u003c\/strong\u003e is a versatile lens that is perfect for landscapes, street photography, group portraits and architecture. With its incredibly accurate auto-focus, this lens is designed to create superb images in challenging and unpredictable situations. Its dust- and weather-resistant construction allows the lens to operate in damp, humid conditions and in temperatures down to \u003cspan\u003e14°F (-10°C)\u003c\/span\u003e. Its high-resolution performance and wonderfully smooth bokeh will reproduce the atmosphere of virtually any scene or subject.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEngineered to provide incredible image quality: FUJIFILM GFX System digital cameras produce images with incredibly high resolution. This requires lenses to be precisely engineered so that they can properly resolve images with clarity and detail. GF 30mm F3.5 R WR consists of 13 elements in 10 groups, including two aspherical and two ED lens elements to minimize spherical aberration and barrel distortion. Crafted to produce sharp images, rich tones, and very little focus breathing, this lens is compact and perfectly suited for the needs of any photographer.\u003c\/li\u003e\n\u003cli\u003eLightweight and versatile for any shooting situation: Weighing in at just 1.2 pounds (510g), GF30mmF3.5 R WR is incredibly compact and portable, despite it being designed for a Large Format camera system. Combined with its 24mm equivalent focal length, this lens is a great choice for landscape, street photography, or wide-angle environmental portrait because it will produce edge-to-edge sharpness throughout the image.\u003c\/li\u003e\n\u003cli\u003eFast, quiet and highly-accurate AF: The size and weight of the focusing group is small and compact, which assists the lens in achieving focus quickly and accurately no matter the situation.\u003c\/li\u003e\n\u003cli\u003eWeather resistant to keep the images coming: Work fearlessly in dusty or damp environments and keep peace of mind when in freezing or humid conditions. Weather sealed to protect against moisture and dust, this lens is capable of operating in temperatures down to 14°F (-10°C) and will be ready to make images when you are.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":32577309999209,"sku":"600021771","price":1949.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF-30mm-F3.5-R-WR-Lens-1.jpg?v=1593469728"},{"product_id":"fujifilm-gf-80mm-f1-7-r-wr-lens","title":"Fujifilm GF 80mm f1.7 R WR Lens","description":"\u003cp\u003eWith its super-wide aperture of F1.7, \u003cstrong\u003eGF 80mm F1.7 R WR\u003c\/strong\u003e heralds a new era in large format digital image-making. Until now, it has not been possible to use autofocus at such a wide aperture, on a medium or large format digital mirrorless system. This not only creates huge opportunities for wedding and portrait photographers on location, but it also opens new possibilities for image-makers of other genres as well. Spectacular edge- to-edge sharpness even at its widest aperture, combined with stunning bokeh, delivers images of outstanding quality. And with a portable, weather-resistant body, GF 80mm F1.7 R WR lets you finally stop dreaming about the images that you could be making and start thinking about the images you will be making.\u003c\/p\u003e\n\u003ch2\u003eA New Benchmark in Large Format Photography Lenses\u003c\/h2\u003e\n\u003cp\u003eStart creating freely with the elegance and style of large format digital and the world’s fastest ever lens with autofocus (AF) for a medium or large format mirrorless digital camera system. GF 80mm F1.7 R WR will help you create razor-sharp images in stunning, high resolution and give you absolute confidence that it will produce incredible results every time, even when the depth of field is shallow and the light levels are low.\u003c\/p\u003e\n\u003ch2\u003eA Recipe for Portrait Success\u003c\/h2\u003e\n\u003cp\u003eGF 80mm F1.7 R WR’s incredibly wide aperture works together with the GFX imaging sensor, which is almost twice as large as that of full frame cameras, to provide an unparalleled level of image quality for anyone passionate about making portraits. The beautifully smooth bokeh produced by this combination creates astounding separation between a subject and its background that results in truly mesmerizing and unforgettable images.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Companion in the Studio and Beyond\u003c\/h2\u003e\n\u003cp\u003eSeamlessly step from the studio to an offsite location and be assured that GF 80mm F1.7 R WR’s compact design will be up to the task. At just 3.9 inches (99.2mm) long and weighing approximately 1.75 lbs. (795g) this lens will be sure to accompany you on plenty of excursions. Whether it’s documenting fast-paced weddings or demanding days on location, enjoy the image quality of large format digital with the freedom of mirrorless like never before.\u003c\/p\u003e\n\u003ch2\u003eAchieve Ultimate Quality\u003c\/h2\u003e\n\u003cp\u003eDesigned to realize the full resolution of GFX imaging sensors GF 80mm F1.7 R WR lens consistently delivers wide-open, edge-to-edge sharpness where you want it, while 9 rounded diaphragm blades ensure irresistible bokeh where you don’t. Comprised of 12 elements in 9 groups, including one aspherical and two ED elements to ensure each pixel is perfectly resolved, FUJINON GF 80mm F1.7 R WR lens upholds Fujifilm’s reputation for creating precise and outstanding optics with incredible image quality.\u003c\/p\u003e\n\u003ch2\u003eBe Free to Pursue Perfection\u003c\/h2\u003e\n\u003cp\u003eSuch a lightweight, compact, and portable design means you’re going to want to take GF 80mm F1.7 R WR everywhere. That’s why it has been designed to withstand the toughest conditions. Its durable and rugged construction benefits from internal seals which provide dust- and weather-resistance that can operate in temperatures as low as 14°F (-10°C). With the addition of a fluorine coating to the front lens element, which is water-, dust-, and dirt-repellent, you have a professional optic that is ready to frame perfection, nearly wherever you find it.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":33090436956265,"sku":"600022103","price":2099.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF-80mm-f1.7-R-WR-Lens-1.jpg?v=1611702544"},{"product_id":"fujifilm-gf-32-64mm-f4-r-lm-wr-lens-open-box","title":"Fujifilm GF 32-64mm f4 R LM WR Lens *OPEN BOX*","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Open Box policy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651_1024x1024.jpg?v=1629387167\"\u003e\u003c\/div\u003e\n\u003cp\u003eUsing FUJINON GF32-64mmF4 R LM WR and a GFX system camera will produce images with more than enough detail to breathe life into a scene and bring emotion to the moment. A versatile zoom lens with a 35mm equivalent focal range of 25-51mm, GF32-64mmF4 is remarkably portable and provides uncompromising image quality to ensure creators are always ready to make their best images.\u003c\/p\u003e\n\u003ch2\u003eA Perfect Partnership\u003c\/h2\u003e\n\u003cp\u003eIt’s not just about GFX large format sensors being 1.7 times larger than full frame, or that they have a different aspect ratio of 4:3, they also need the right optics to make the most of what they have to offer. With GF32-64mmF4 R LM WR, scenes and portraits are gorgeously reproduced with unmatched quality and clarity. Images made with this combination always have just the right amount of compression and an overall quality to the depth-of-field that is simply unmatched. It's truly a perfect partnership that is sure to spark creativity in all of us.\u003c\/p\u003e\n\u003ch2\u003eA Legacy in Optical Excellence\u003c\/h2\u003e\n\u003cp\u003eWith an optical construction using three aspherical elements, one ED element and one Super ED element, GF32-64mmF4 R LM WR is capable of resolving images of more than 100MP throughout its zoom range. Engineered to perfection and built to Fujinon’s world-class standards, this lens is similar in sharpness and image quality to a set of prime lenses covering the same focal range. It's the best of both worlds that give image-makes the freedom to create with versatility of a zoom, while getting the optical qualities of a prime lens.\u003c\/p\u003e\n\u003ch2\u003ePerformance with Portability\u003c\/h2\u003e\n\u003cp\u003eSpending long days on location, traveling to remote destinations, and scouring the city streets for the perfect image can take a toll on even the strongest shoulders. Weighing just 875g (1.9lb), GF32-64mmF4 R LM WR finds the perfect balance between size and performance. Combined with GFX100S, the result is an ultra-high resolution, 102-megapixel setup, weighing less than 2kg (4.4lb). This makes it the perfect option to keep your options open and the energy levels up.\u003c\/p\u003e\n\u003ch2\u003eFocus on the Moment\u003c\/h2\u003e\n\u003cp\u003eEvery aspect of GFX system cameras have been designed to rewrite the rulebook. With GF32-64mmF4 R LM WR, the world's most advanced autofocus system for a large format mirrorless camera is at your fingertips. Paired with the lens's powerful linear motor, photographers using GFX system cameras will have fast, accurate autofocus with near-silent operation that delivers consistent results that have long been out of reach for medium format and large format image-makers until now.\u003c\/p\u003e\n\u003ch2\u003ePrepare for the Unexpected\u003c\/h2\u003e\n\u003cp\u003eLuck favors the prepared. With ten weather-resistant seals that repel the elements, and also allow it to operate in temperatures as low as -10°C (14°F), having GF32-64mmF4 R LM WR with you means you'll depend less on luck when the conditions unexpectedly change and more on the things that will keep you focused on the story you're chasing.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":39596303417449,"sku":"600018214-OB","price":2199.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF32-64mm_F4_R_LM_WR_d5b45e04-c1ea-49ac-b52d-47488a5a7164.jpg?v=1629388088"},{"product_id":"fujifilm-gfx-50s-medium-format-camera-body-open-box","title":"Fujifilm GFX 50S Medium Format Camera Body *OPEN BOX*","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 8px; float: none;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651_1024x1024.jpg?v=1629387167\"\u003e\u003c\/div\u003e\n\u003ch4\u003eThis Open Box item includes AC power adapter and hard pelican case with custom foam cut outs!\u003c\/h4\u003e\n\u003cp\u003eThe FUJIFILM GFX 50S medium format mirrorless digital camera adopts a 43.8ｘ32.9mm medium format (FUJIFILM G Format) sensor with 51.4 MP. Featuring premium design and excellent operability stemming from the highly reputable digital camera X Series system and the accumulation of image design technology from over 80 years of experience, the GFX 50S achieves the highest ever image quality from Fujifilm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe FUJIFILM GFX 50S features a 43.8x32.9mm CMOS medium format sensor: a product of Fujifilm's rich history, cutting-edge digital technology and extensive knowledge of medium format film cameras. Boasting an effective resolution of 51.4 million pixels and paired with high-performance GF lenses, the sensor delivers superior tones and sharpness that will impress professional photographers shooting in the world of commercial, fashion or landscapes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-01-19_at_9.39.22_AM.png?v=1484844002\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eX Processor  \u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eThe FUJIFILM GFX 50S sports the X-Processor Pro image processing engine, capable of drawing the very best out of the 51.4 megapixel sensor. Its advanced processing accelerates and optimizes the camera's performance in a variety of areas including stunning color reproduction with Fujifilm's unique Film Simulation modes, in-camera RAW conversion to the 8-bit TIFF format, accurate contrast AF, quick startup time, and minimal shutter release time lag and shooting intervals between frames.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4 class=\"contentTitleB04\"\u003eISO Sensitivity\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe standard ISO sensitivity range is ISO100-12800, with extended sensitivities of ISO50, ISO25600, ISO51200 and ISO102400 also available. RAW format is supported at all these ISO settings. The AUTO function allows you to set the standard ISO, low shutter speed limit and upper ISO limit, and configure AUTO 1 - 3 settings according to shooting conditions.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eViewfinder\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe FUJIFILM GFX 50S is supplied with a detachable 3.69M-dot EVF with 100% coverage and a viewfinder magnification of 0.85x. It uses five dedicated lens elements to achieve 100% coverage and offers a diopter adjustment\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eLCD Monitor\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe rear 2.36M-dot LCD monitor measures 3.2 inches and offers 100% coverage. 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In the Single Point mode, the camera offers 9x13 (117 points) or 17x25 (425 points) and six different Focus Area sizes. Select the minimum size for pinpoint focusing. \u003c\/span\u003eUse the Focus Lever to move the focus area in eight directions (up\/down, side to side, diagonally) for easy framing and accurate focusing.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eContinuous Shooting\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eIn continuous shooting mode, the FUJIFILM GFX 50S can shoot at up to 3.0 fps until the memory card fills up in JPEG, up to 8 frames in RAW, and up to 13 frames in compressed RAW.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFlash Shooting\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eFlash sync speed is up to 1\/125 sec. When using the optional EF-X500, which supports FP mode, flash sync can be as fast as 1\/4000sec (the maximum shutter speed possible with the mechanical shutter). The camera also caters to a variety of flash settings including multiple flash lighting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFull HD Video\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe FUJIFILM GFX 50S supports Full HD video recording (1920x1080, 29.97p \/ 25p \/ 24p \/ 23.98p, 36Mbps) and HD video recording (1280x720, 29.97p \/ 25p \/ 24p \/ 23.98p, 18Mbps). Film Simulation effects, such as ACROS for ultra high-quality monochrome and CLASSIC CHROME for a documentary-themed look, can also be applied to video.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eWireless Connectivity\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eInstall the free FUJIFILM Camera Remote app on your smartphone or tablet to carry out a location data search, remotely control the camera and transfer or view in-camera images, all without having to enter a password. This functionality is also useful when shooting landscapes with the camera mounted on a tripod.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eFirmware Update\u003c\/h2\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-_PEFVd2GzM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":39604562100329,"sku":"600018213-OB","price":3999.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GFX-50S-Medium-Format-Camera-Body-1_1.jpg?v=1630444868"},{"product_id":"fujifilm-gf-35-70mm-f-4-5-5-6-wr-lens","title":"Fujifilm GF 35-70mm f\/4.5-5.6 WR Lens","description":"\u003cp\u003eThe \u003cstrong\u003eGF35-70mmF4.5-5.6 WR\u003c\/strong\u003e provides the perfect gateway to the capabilities and possibilities of the large format GFX System. Engineered for discerning stills and video users, this weather-resistant optic is the latest in a long line of lenses renowned for optical excellence; ready for anything, whatever the conditions. Incredibly lightweight, this high-performing standard zoom offers a versatile 28-55mm equivalent focal length, yet weighs just 440g (0.97lb) and measures 73.9mm (2.91in) – so it’s never a burden, on or off the camera. It delivers fast and responsive autofocus in as little as 0.17 seconds (when attached to a GFX100 or GFX100S camera), focuses down to just 35cm (13.78in) for frame-filling close-up potential, and offers intuitive handling so you’ll never miss a creative opportunity.\u003c\/p\u003e\n\u003ch2\u003eStart Your GFX Adventure Here\u003c\/h2\u003e\n\u003cp\u003eGF35-70mm F4.5-5.6 WR opens the window to an exciting new world of large format photography. Compact and lightweight, it offers the perfect entry point to the GFX System and gives image-makers an opportunity to create with new levels of depth and detail. A featherweight 440g (0.97lb) zoom lens, with 35mm equivalent focal range of 28-55mm and close focusing distance of 35cm (13.78in), it’s engineered, like any GFX System lens, to produce images or video with incredible detail and minimal focus breathing.\u003c\/p\u003e\n\u003ch2\u003eBlink and You Won’t Miss It\u003c\/h2\u003e\n\u003cp\u003eGFX System cameras take the experience of creating images on large format out of the studio and into the world, giving globetrotters and studio professionals alike a chance to keep expanding their creative horizons. Attached to GFX100 and GFX100S cameras, GF35-70mm can autofocus in as little as 0.17 seconds, bringing even the briefest of moments within reach, so they last a lifetime.\u003c\/p\u003e\n\u003ch2\u003eThe Weight Is Over\u003c\/h2\u003e\n\u003cp\u003eZoom lenses for large format sensors don’t come any more compact and lightweight than GF35-70mm F4.5-5.6 WR – its minimal measurements are impressive, even for the GFX System! With a closed length of just 73.9mm (2.91in), it’s a perfect fit for almost any camera bag and is so lightweight that you’ll never want to leave it at home.\u003c\/p\u003e\n\u003ch2\u003eA History of Optical Excellence\u003c\/h2\u003e\n\u003cp\u003eGFX System lenses are defined by the decades of optical excellence that FUJINON lenses have brought to filmmaking and photography. Representing a history of being the gold standard in image quality, GF35-70mmF4.5-5.6 WR delivers detail, clarity, and outstanding results for any story. Expansive landscapes, delicate portraits, and gritty documentaries are all within reach in the hands of the right storyteller.\u003c\/p\u003e\n\u003ch2\u003eStand up to the Elements\u003c\/h2\u003e\n\u003cp\u003eGF35-70mmF4.5-5.6 WR features a weather-resistant design that, when used with a weather-resistant GFX System camera, can tackle most conditions, allowing image-makers to continue creating when others can’t. Thanks to a series of seals across the lens body, this versatile zoom confidently repels dust and moisture, operating effortlessly in temperatures as low as 14°F (-10°C). Meet nature’s challenges with a lens that is more than ready to rise to the occasion.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":39611921563753,"sku":"600022326","price":1149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF-35-70mm-F4.5-5.6-WR-1.jpg?v=1630530134"},{"product_id":"fujifilm-gf-80mm-f1-7-r-wr-lens-open-box","title":"Fujifilm GF 80mm f1.7 R WR Lens *OPEN BOX*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\"\u003eWith its super-wide aperture of F1.7, \u003cstrong\u003eGF 80mm F1.7 R WR\u003c\/strong\u003e heralds a new era in large format digital image-making. Until now, it has not been possible to use autofocus at such a wide aperture, on a medium or large format digital mirrorless system. This not only creates huge opportunities for wedding and portrait photographers on location, but it also opens new possibilities for image-makers of other genres as well. Spectacular edge- to-edge sharpness even at its widest aperture, combined with stunning bokeh, delivers images of outstanding quality. And with a portable, weather-resistant body, GF 80mm F1.7 R WR lets you finally stop dreaming about the images that you could be making and start thinking about the images you will be making.\u003c\/p\u003e\n\u003ch2\u003eA New Benchmark in Large Format Photography Lenses\u003c\/h2\u003e\n\u003cp\u003eStart creating freely with the elegance and style of large format digital and the world’s fastest ever lens with autofocus (AF) for a medium or large format mirrorless digital camera system. GF 80mm F1.7 R WR will help you create razor-sharp images in stunning, high resolution and give you absolute confidence that it will produce incredible results every time, even when the depth of field is shallow and the light levels are low.\u003c\/p\u003e\n\u003ch2\u003eA Recipe for Portrait Success\u003c\/h2\u003e\n\u003cp\u003eGF 80mm F1.7 R WR’s incredibly wide aperture works together with the GFX imaging sensor, which is almost twice as large as that of full frame cameras, to provide an unparalleled level of image quality for anyone passionate about making portraits. The beautifully smooth bokeh produced by this combination creates astounding separation between a subject and its background that results in truly mesmerizing and unforgettable images.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Companion in the Studio and Beyond\u003c\/h2\u003e\n\u003cp\u003eSeamlessly step from the studio to an offsite location and be assured that GF 80mm F1.7 R WR’s compact design will be up to the task. At just 3.9 inches (99.2mm) long and weighing approximately 1.75 lbs. (795g) this lens will be sure to accompany you on plenty of excursions. Whether it’s documenting fast-paced weddings or demanding days on location, enjoy the image quality of large format digital with the freedom of mirrorless like never before.\u003c\/p\u003e\n\u003ch2\u003eAchieve Ultimate Quality\u003c\/h2\u003e\n\u003cp\u003eDesigned to realize the full resolution of GFX imaging sensors GF 80mm F1.7 R WR lens consistently delivers wide-open, edge-to-edge sharpness where you want it, while 9 rounded diaphragm blades ensure irresistible bokeh where you don’t. Comprised of 12 elements in 9 groups, including one aspherical and two ED elements to ensure each pixel is perfectly resolved, FUJINON GF 80mm F1.7 R WR lens upholds Fujifilm’s reputation for creating precise and outstanding optics with incredible image quality.\u003c\/p\u003e\n\u003ch2\u003eBe Free to Pursue Perfection\u003c\/h2\u003e\n\u003cp\u003eSuch a lightweight, compact, and portable design means you’re going to want to take GF 80mm F1.7 R WR everywhere. That’s why it has been designed to withstand the toughest conditions. Its durable and rugged construction benefits from internal seals which provide dust- and weather-resistance that can operate in temperatures as low as 14°F (-10°C). With the addition of a fluorine coating to the front lens element, which is water-, dust-, and dirt-repellent, you have a professional optic that is ready to frame perfection, nearly wherever you find it.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":39646650957929,"sku":"600022103-OB","price":2199.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF-80mm-f1.7-R-WR-Lens-1_3f5cbdf0-0fd4-4297-85ff-58086907036e.jpg?v=1633620343"},{"product_id":"fujifilm-gf-20-35mm-f4-r-wr-lens","title":"Fujifilm GF 20-35mm F4 R WR Lens","description":"\u003cp\u003eMeasuring 112.5mm (4.4in) in length and weighing 725g (25.6oz), this ultra wide-angle zoom lens is the widest available for the large format GFX System, yet it is no larger than a lens for a full-frame camera. The \u003cstrong\u003eGF 20-35mm F4 R WR\u003c\/strong\u003e offers the 35mm equivalent focal length of a 16-28mm lens, and delivers high-quality, distortion-free results thanks to its use of aspherical lens elements and Fujifilm’s Nano GI coating. Perfect for landscape, architecture, and travel creatives, it also features a rugged, weather-resistant design and water- repellent fluorine coating on the front element, ensuring that high resolution, 100-megapixel images can be made in a wide range of conditions.\u003c\/p\u003e\n\u003ch2\u003eExpand creative horizons with the widest GF lens yet\u003c\/h2\u003e\n\u003cp\u003eOffering a 35mm equivalent focal range of a 16-28mm lens, GF 20-35mm F4 R WR brings the most popular wide-angle options to the GFX System. It gives landscape, travel, and architecture photographers limitless options to be make use of the system’s 1.7x larger than full frame sensor. It also has the added convenience of a constant F4 maximum aperture throughout its focal range, which ensures exposure consistency and fast, accurate autofocusing regardless of the focal length. With one lens fulfilling most wide-angle needs, recording all the beauty the world has to offer is within easy reach.\u003c\/p\u003e\n\u003ch2\u003eStunning results at every setting\u003c\/h2\u003e\n\u003cp\u003eThe optical construction of GF 20-35mm F4 R WR comprises 14 elements in ten groups, including three aspherical, one ED aspherical and three ED elements, for effective control of distortion and chromatic aberration. As a result, the lens delivers high-resolution images up to 100-megapixels with edge-to-edge sharpness at all focal lengths and aperture settings. Optical quality is further ensured with Fujifilm’s unique Nano GI coating technology, which is designed to cut down reflected light to minimize ghosting and flare, boosting sharpness, color, and detail.\u003c\/p\u003e\n\u003ch2\u003eThe ideal traveling companion\u003c\/h2\u003e\n\u003cp\u003eThe compact design of GF 20-35mm F4 R WR makes it easy to forget it's a large format zoom lens. Measuring just 112.5mm (4.4\") and weighing 725g (25.6 oz) it's perfect for carrying to any location and a great choice for creatives prepared to hike long distances to find the perfect spot. GF 20-35mm F4 R WR may be similar in size to its full frame equivalent, but it is certainly \u003cstrong\u003eMore Than Full Frame\u003c\/strong\u003e when it comes to large format image quality.\u003c\/p\u003e\n\u003ch2\u003eFast AF and assured handling\u003c\/h2\u003e\n\u003cp\u003eGF 20-35mm F4 R WR uses an internal zoom mechanism, so its physical length and weight remain constant at every focal length. Minimal breathing throughout the range also ensures framing consistency, while a stepping motor delivers fast, near-silent autofocus down to 35cm (13.78\") so subjects are acquired quickly and quietly.\u003c\/p\u003e\n\u003ch2\u003eReady to create in all conditions\u003c\/h2\u003e\n\u003cp\u003eLike all FUJIFILM G Mount lenses, the GF 20-35mm F4 R WR features a weather-resistant design with 12 sealed points protecting the lens from dust and moisture, while also keeping it functioning in temperatures as low as -10ºC (14ºF). Furthermore, the front element features a fluorine coating, designed to repel water, fingerprints, and other marks, ensuring creativity doesn't need to stop when the bad weather starts.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40281986400361,"sku":"600023098","price":2399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF-20-35mm-F4-R-WR-Lens-1.jpg?v=1662652438"},{"product_id":"fujifilm-gf-55mm-f1-7-r-wr-lens","title":"Fujifilm GF 55mm f1.7 R WR Lens","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCreate images and video that inspires with GF 55mm F1.7 R WR. Its fast F1.7 maximum aperture and 11 aperture blades combine to produce sumptuous bokeh, while its natural viewing angle brings it closer to representing what is seen by the human eye more than any G Mount lens has ever done before. It may be ideally suited for documentary, editorial, travel and environmental portraiture, but it is certainly versatile enough to be useful almost anywhere. With its weather-resistant design and modest weight of only 1.72 lbs. (780g), it’s easy to see why GF 55mm F1.7R WR is the perfect partner for almost any adventure.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003eCreativity isn’t afraid of the dark\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFUJINON GF 55mm F1.7 R WR lens races to the head of the pack with its high-speed F1.7 aperture, making it one of the fastest FUJINON lenses available for GFX System cameras. Remaining sharp, even when it is stopped down or used wide open, this lens will help imaging professionals get the images and video they need, even in low light or hand-held situations. Continue to create, even after the sun has begun to set.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eA Lens for Every Situation\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGF 55mm F1.7 R WR lens, which matches the approximate diagonal dimension of the image sensors generally used in Fujifilm’s GFX System Mirrorless digital cameras, features a 35mm equivalent focal length of 44mm. This results in an angle of view that is very similar to that of the human eye, making it an extremely versatile focal length that is suitable for a broad range of applications – from street to fashion. This is a powerful lens that photographers and filmmakers alike can use in exploring new worlds and chronicling their most meaningful moments. GF55mm F1.7 R WR is sure to empower any visual storyteller to seamlessly step into new stories and become a part of the world they are documenting.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003eWonder in Every Detail\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFujifilm’s GF 55mm F1.7 R WR lens is engineered to ensure that every inch of the image is treated with the same level of importance, from subject to bokeh. With 11 carefully engineered aperture blades, GF55mmF1.7 R WR brings forth rounded, beautiful bokeh with minimal color shifts or chromatic aberrations. Masterful control of spherical aberration ensures that bokeh is soft, yet present, establishing an atmosphere within every photo that compliments, but doesn’t pull away from, the primary subject.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eLight Weight, Not Delicate \u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGF 55mm F1.7 R WR lens features a tough, rugged design that is lightweight, yet robust. Weighing only 1.72 lbs (780g), visual creatives can add it to their bag without worrying about the extra weight. Furthermore, the weather- and dust-resistant construction, when used with a weather resistant GFX System camera, allows image makers to follow their next great ideas, no matter where they might be headed. GF55mmF1.7 R WR is meant to go on great adventures. It should never be left in the comfort or safety of any home.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40717065584745,"sku":"600023613","price":2099.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/55mm1.webp?v=1694531994"},{"product_id":"fujifilm-gfx100-ii-medium-format-camera-body","title":"Fujifilm GFX 100 II Medium Format Camera Body","description":"\u003cp\u003eThe new \u003cstrong\u003eFujifilm GFX 100 II Medium Format Camera Body\u003c\/strong\u003e – a groundbreaking masterpiece that combines smart technology, unmatched speed, and unwavering stability to redefine your photography and filmmaking experience. With its blazingly fast 102-megapixel large-format sensor, this camera delivers up to 8 frames per second in high-speed continuous mode, precise subject detection, and tracking autofocus, as well as cutting-edge video capabilities previously unseen in the GFX System and X Series lineup.\u003c\/p\u003e\n\u003ch3\u003eIt's a trifecta of brilliance – smart, fast, and stable.\u003c\/h3\u003e\n\u003cp\u003eThe GFX 100 II's revolutionary 102MP sensor, powered by the X-Processor 5, unlocks astonishing performance precisely when you need it most. Enhanced autofocus algorithms, driven by artificial intelligence, empower photographers and filmmakers to flawlessly track moving subjects and capture breathtaking 102MP images at up to 8 frames per second. Additionally, it records 4K\/60p video at the full width of the GFX 100 II's massive 55mm imaging sensor. With an updated 9.44 million-dot EVF offering 120fps live view and minimal blackout, photographers can stay right in the heart of the action, frame by frame. Internal in-body image stabilization (IBIS) provides up to 8 stops of stability, transforming the way professionals create their masterpieces and share their stories.\u003c\/p\u003e\n\u003ch3\u003eStay with the Action, Stay with the Vision\u003c\/h3\u003e\n\u003cp\u003eThe GFX 100 II boasts a 55mm diagonally measured image sensor (43.8mm x 32.9mm), approximately 1.7 times the size of a 35mm full-frame sensor, offering unparalleled creative possibilities.\u003c\/p\u003e\n\u003cp\u003eStay seamlessly connected to your creative vision with internal recording options. You can record 4:2:2, 10-bit Apple ProRes, or utilize HDMI to capture 12-bit 4:2:2 Apple ProRes RAW or Blackmagic RAW at resolutions up to 8K\/30p, all at the full width of the GFX 100 II's impressive sensor. 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The GFX 100 II effortlessly connects to Frame.io Camera to Cloud, enabling you to upload photos or videos directly to the cloud moments after creation. Utilize the camera's built-in Wi-Fi or Ethernet LAN connection to connect to Frame.io, delivering hi-res RAW or JPEG images, h.264 video proxies, or secure uploads of 8K ProRes Video for immediate project team review and collaboration.\u003c\/p\u003e\n\u003ch3\u003eA Complete Imaging Solution, Made Only by Fujifilm\u003c\/h3\u003e\n\u003cp\u003eFujifilm's GFX 100 II is a complete imaging solution, uniquely crafted to simplify your post-production process. Native video functions such as object priority AF, waveform and vector scope monitoring, and direct-to-SSD recording make it an exceptional filmmaking tool. Its integration with Atomos AirGluTM BT2 introduces timecode synchronization to the GFX System, while IDT Support for the Academy Color Encoding System (ACES) opens new horizons for motion production. Plus, Fujifilm's renowned color science brings exclusive film simulation modes to the GFX 100 II, including the REALA ACE mode – delivering neutral color reproduction with high-contrast tonal gradations. 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