{"title":"Rentals (BOISE)","description":"","products":[{"product_id":"nikon-z6-mirrorless-camera-body-w-nikkor-z-24-70mm-f-4-s","title":"Nikon Z6 Mirrorless Camera Body w\/ NIKKOR Z 24-70mm f\/4 S","description":"\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/6U5d51Nb9K8\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"1269\" height=\"714\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch3\u003e\u003cstrong\u003eAll-around performance. All-around amazing.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAdaptability. It’s about remaining fluid, open. Preparing for nothing, but being ready for anything. Thriving in whatever situation comes along. The Z 6 is perhaps the most adaptable camera Nikon has ever created. It’s at the sweet spot of speed, resolution and low-light performance. All combined with the advantages of a lightweight mirrorless design, a revolutionary new full-frame lens mount with matched lenses and seamless integration with Nikon’s DSLR system—including the F-Mount NIKKOR lenses you love. This is mirrorless versatility as only Nikon could create.  \u003c\/p\u003e\n\u003ch4\u003eStreamlined, Familiar Ergonomics\u003c\/h4\u003e\n\u003cp\u003eA deep grip design and balanced weight feel great with both NIKKOR Z and F-Mount NIKKOR lenses with the Mount Adapter FTZ. Buttons and dials are comfortably placed—features like the sub-selector and OF-On are in the same position as the D850. Unmistakably Nikon.\u003c\/p\u003e\n\u003ch4\u003eBig Performance, Small Footprint.\u003c\/h4\u003e\n\u003cp\u003eOne of the major benefits of the Z 6's thin 16mm flange back distance is that cameras can be made smaller and lighter. The Z 6 is smaller and lighter than the D750, yet it maintains outstanding handling and balance, even when using telephoto F-Mount NIKKOR lenses. It's as comfortable to carry as it is to shoot with.\u003c\/p\u003e\n\u003ch4\u003eMagnesium Alloy Body\u003c\/h4\u003e\n\u003cp\u003eA skeleton forged from ultra-strong Magnesium-Alloy, the same material used in the D850 and D5 for its extreme durability and incredible strength-to-weight ratio. The same brake mechanism and shutter blade material used in the D850, tested for 200,000 cycles while actually loaded in the camera. The Z 6 is ready for the field.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLike the D850 and other high-end Nikon DSLRs, the Z 6 is extensively weather sealed against dust and moisture, as are NIKKOR Z lenses and the Mount Adapter FTZ. No need to baby this camera.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eThe next generation of NIKKOR glass\u003c\/h4\u003e\n\u003cp\u003eEmpowered by the larger Z Mount and shorter 16mm flange focal distance, NIKKOR Z lenses gather more light and break traditional rules of the “sweet spot”. Forget about stopping down for maximum sharpness—NIKKOR Z are at their best and deliver corner-to-corner sharpness even at their widest aperture.\u003c\/p\u003e\n\u003ch4\u003eGreater performance from the lenses you love\u003c\/h4\u003e\n\u003cp\u003eWhen used with the optional Mount Adapter FTZ, more than 90 F-Mount NIKKOR lenses maintain all of their sharpness, resolving power and functionality and gain the advantages of the Z 6’s in-body VR, silent shooting, PDAF focusing system\u003csup\u003e*\u003c\/sup\u003e, 4K video and more. Approximately 360 F-Mount NIKKOR lenses can be used. Compatibility as only Nikon can deliver.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1-Performance_large.jpg?v=1535045096\" style=\"margin-right: 40px; margin-bottom: 30px; float: left;\"\u003e\u003cbr\u003e\n\u003ch4\u003eA standard zoom that's anything but standard.\u003c\/h4\u003e\n\u003cp\u003eA 24-70mm zoom lens covers a sweet spot of the focal length range. Capture wide-angle views one moment, close-ups the next and everything in between. This reimagining of the classic everyday zoom, optimized and evolved for new Z cameras, achieves breakthrough image quality and performance for both stills and videos.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eFast, accurate autofocus\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_9.16.36_AM.png?v=1535037455\" alt=\"\" width=\"1501\" height=\"635\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/viewfinder_large.jpg?v=1535037582\" style=\"margin-right: 40px; margin-bottom: 30px; float: left;\" width=\"400\" height=\"243\"\u003e\n\u003ch4\u003eNew 3.6M-Dot QUAD VGA Viewfinder\u003c\/h4\u003e\n\u003cp\u003eTake an ultra-high resolution QUAD VGA display, add Nikon optics for magnification, including Aspherical lens elements and Fluorine coating, and you’ve got an EVF experience unlike any before it. Minimal lag and blackout, 100% frame coverage (approx.), corner-to-corner clarity and sharp magnification. It has the feel of an optical viewfinder, and you can use it for both stills and videos.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/viewfinder-icon-display_large.jpg?v=1535037587\" style=\"margin-left: 40px; margin-bottom: 30px; float: right;\" width=\"400\" height=\"243\"\u003e\n\u003ch4\u003eNew Icon-Driven Info Display\u003c\/h4\u003e\n\u003cp\u003eAll relevant info is displayed out of the way and is easy on the eyes. A new customizable menu appears right inside the viewfinder, so you can quickly adjust settings without ever taking your eye off the shot. Focus modes, white balance, exposure, VR settings, Picture Controls, and more—all within eye’s reach. Preview exposure and white balance changes, image stabilization and depth-of-field in real time. You can even review the photo or video you just shot.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ch4\u003eIn-Body VR Image Stabilization\u003c\/h4\u003e\n\u003ctable style=\"border: none; margin: auto; align: center;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/vr-unit_large.jpg?v=1535125905\" style=\"float: none;\" width=\"350\" height=\"218\"\u003e\u003c\/td\u003e\n\u003ctd style=\"border: none; text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/vr-nikkor-lenses_large.jpg?v=1535125921\" style=\"float: none;\" width=\"349\" height=\"218\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none;\"\u003e\u003cb\u003eUp to 5 Stops of VR Image Stabilization\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e\u003cb\u003eYour Favorite Lenses Now Have VR*\u003c\/b\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none;\"\u003ePowerful in-body 5-axis VR image stabilization is applied to whatever NIKKOR Z lens you’re using. Up to five stops* of image stabilization in up to five directions—yaw, pitch, roll, X and Y. During video recording, optical VR is combined with electronic VR (e-VR) for even steadier shots. Normal VR mode for static subjects. Sports VR for moving subjects.\u003cbr\u003e*Based on CIPA Standards. This value is achieved when the NIKKOR Z 24-70mm f\/4 S lens is attached, with zoom set at the maximum telephoto position.\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eFor the first time, F-Mount NIKKOR lenses like the AF-S NIKKOR 105mm f\/1.4E ED or AF-S NIKKOR 14-24mm f\/2.8G ED can benefit from in-body 3-axis VR. NIKKOR lenses that already have VR, like the AF-S NIKKOR 70-200mm f\/2.8E FL ED VR, get the added benefit of roll axis for a total of 3-axis VR. Just add the optional Mount Adapter FTZ and you’re good to go.\u003cbr\u003e*Requires use of the Mount Adapter FTZ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\n\u003ch4\u003eMade for video.\u003c\/h4\u003e\n\u003cp\u003eCapture cinematic 16:9 4K UHD\/30p video in full-frame using the total width and resolution of the Z 6’s backside-illuminated sensor. Clean output at high ISO. Zero crop factor with full-frame NIKKOR Z and F-Mount NIKKOR lenses. Full-pixel readout in DX Mode for sharper 4K footage with rich information equivalent to 5K. Focus Peaking in both 4K and 1080p recording. Simultaneous 8MP stills\u003csup\u003e* \u003c\/sup\u003e\u003c\/p\u003e\n\u003ch4\u003e4K Time-Lapse\u003c\/h4\u003e\n\u003cp\u003eShoot up to 9,999 full resolution stills with no shutter vibration using the Interval Timer, then combine them into one 8K movie with 3rd party software. Create 4K time-lapse sequences right in the camera with exposure smoothing and extended low-light metering range—great for star trails and light painting.\u003c\/p\u003e\n\u003ch4\u003e2.1 Million-Dot Tilting Touchscreen\u003c\/h4\u003e\n\u003cp\u003eThe beautiful high-resolution touch screen is as sharp and clear as a smartphone. 3.2-inches. 2.1-million dots. Crystal clear and vibrants. Tilt for shooting at high and low angles. Touchscreen control.\u003c\/p\u003e\n\u003ch4\u003eFull Touch Operation\u003c\/h4\u003e\n\u003cp\u003eNikon takes touchscreen control to the next level. Touch to focus. Pinch to zoom. Touch to fire the shutter. Swipe through photos and videos. Navigate settings as easily as navigating a smartphone. Pinch to magnify the image on-screen to check for critical sharpness.\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/hotspot-mount_large.jpg?v=1535131620\" style=\"margin-left: 40px; margin-bottom: 25px; float: right;\" width=\"351\" height=\"251\"\u003e\n\u003ch4\u003eNEW Z MOUNT\u003c\/h4\u003e\n\u003cp\u003e17% larger internal diameter than Nikon's acclaimed F-Mount. Wider than any full-frame mount available. It totally changes what’s possible with lens design. Enhanced low-light performance. Even illumination from corner-to-corner. Maximum apertures as wide as f\/0.95. Faster data transfer between camera and lens. This is the ideal balance between mount diameter, large image sensor and flange focal distance.\u003c\/p\u003e\n\u003ch4\u003eNew EXPEED 6 Image Processing\u003c\/h4\u003e\n\u003cp\u003eThe fastest, most comprehensive EXPEED system yet. Delicate tones with vivid colors. Suppressed noise without loss of detail. Greater processing speed. New mid-range sharpening alongside conventional sharpening. Diffraction compensation for stopped down lenses. 4K capture with mid-range sharpening, vignette control, auto distortion control and lateral chromatic aberration correction. This is the brain and muscle of the Z 6.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eNEW 24.5MP IMAGE SENSOR\u003c\/h4\u003e\n\u003cp\u003eOne of the finest full-frame image sensors Nikon has ever designed. 24.5 million effective megapixels. Backside illuminated. Discreetly placed focal-plane phase-detection AF pixels. Maximum dynamic range and low light performance. Minimal light falloff at the periphery of the frame. And without an optical low pass filter, it's able to capture the full resolving power of NIKKOR Z and F-Mount NIKKOR lenses.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003ch4\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/fps_1_large.jpg?v=1535149194\" style=\"float: left; margin-right: 40px; margin-bottom: 30px; margin-top: 10px;\"\u003e12 FPS SHOOTING\u003c\/h4\u003e\n\u003cp\u003eShoot up to 12 FPS at full resolution (12-bit RAW or JPEG) with minimal shooting noise\u003csup\u003e*\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand without the need for an external battery pack. For complete silence, switch to Silent Mode and shoot up to 8 FPS with no mechanical noise.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003csup\u003e*\u003c\/sup\u003eIf an F-Mount\u003cspan\u003e \u003c\/span\u003eNIKKOR lens is used with the Mount Adapter FTZ, aperture, VR driving and initial lens driving sounds may occur, for instance, when turning on the camera.\u003c\/small\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"border: none; margin: auto; align: center;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; text-align: left;\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/iso_large.jpg?v=1535149271\" width=\"349\" height=\"218\"\u003e\u003c\/td\u003e\n\u003ctd style=\"border: none; text-align: left;\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/silent_large.jpg?v=1535149283\" width=\"349\" height=\"218\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none;\"\u003e\u003cb\u003eISO 51,200 (Expandable to ISO 204,800)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e\u003cb\u003eSilent Mode\u003c\/b\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none;\"\u003eThe Z 6's 24.5MP image sensor along with the Z Mount's light gathering potential and flawless EXPEED 6 noise reduction free you to capture beautiful photos and videos at extremely high ISO settings—up to ISO 51,200 (expandable to 204,800)\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e\n\u003cp\u003eA great advantage of a mirrorless design is the ability to shoot in near silence. Quietly capture important moments during recitals, weddings, newborn photography...anywhere silence is golden.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-24_at_11.38.38_AM_e0b397c9-0c2c-4bb4-a8e1-45253a0949a3.png?v=1535151796\" style=\"float: none;\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default","offer_id":12574202822761,"sku":"DISC_1598","price":2196.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z6_24-70_4_front.jpg?v=1569098479"},{"product_id":"canon-rf-24-105mm-f4l-is-usm-lens","title":"Canon RF 24-105mm F4 L IS USM Lens","description":"\u003cp\u003eReady for virtually any scenario, the \u003cstrong\u003eRF 24–105mm F4 L IS USM lens\u003c\/strong\u003e pairs with the EOS R system for all-around impressive performance that's ideal for landscapes, portraits, travel and more. With its large, 54mm diameter, L series optics, a bright f\/4 maximum aperture and compact size, the RF 24–105mm F4 L IS USM delivers gorgeous, richly detailed photos and video throughout its zoom range, time after time. It's the first L-series lens to feature Canon's NANO USM for smooth, fast and nearly silent AF, and it offers amazing 5-stop* Image Stabilization for powerful performance while handheld and in low light. From wide angle to telephoto, on a hike, in the studio and anywhere in between, the RF 24–105mm F4 L IS USM delivers the compact design, excellent optics, and advanced features demanding image makers call for.\u003c\/p\u003e\n\u003ch4\u003eCompact and Lightweight\u003c\/h4\u003e\n\u003cp\u003eA dramatically compact 24–105mm f\/4 lens, the RF 24–105mm F4 L IS USM packs a broad zoom range and a bright maximum aperture into a well-balanced, refined design that balances comfortably on the EOS R camera's body.\u003c\/p\u003e\n\u003ch4\u003e54mm Large Diameter and Short Back Focus\u003c\/h4\u003e\n\u003cp\u003eThe RF mount on the EOS R camera enables large diameter elements throughout the lens, including the rearmost element. This large diameter, coupled with the camera's short back focus (the distance from the back edge of the lens to the surface of the image sensor), helps increase the flexibility of optical design, resulting in incredible brightness and image quality and contributing to the RF 24–105mm F4 L IS USM's conveniently compact size without compromising performance.\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg style=\"margin-top: 20px; margin-left: 40px; margin-bottom: 20px; float: right;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf24_105_01c_large.jpg?v=1536186671\" alt=\"\"\u003e\n\u003ch4\u003eIdeal Zoom Range for All-day Photography\u003c\/h4\u003e\n\u003cp\u003eWith a zoom range encompassing wide angle, normal and telephoto, the RF 24–105mm F4 L IS USM excels in a variety of shooting situations, offering amazing versatility with the turn of a zoom ring. For example, with the RF 24–105mm F4 L IS USM, the EOS R camera can go from shooting landscapes to interiors and portraits without a single lens change. In countless situations where the light and subject are constantly changing, the RF 24–105mm F4 L IS USM lens is ready to go.\u003c\/p\u003e\n\u003ch4\u003eBright, Constant f\/4 Zoom Lens\u003c\/h4\u003e\n\u003cp\u003eThe RF 24–105mm F4 L IS USM lens features 3 aspheric and 1 UD lens element to help correct aberrations, distortion and astigmatism, delivering sharp and dynamic images with excellent detail and contrast across the image frame and throughout the zoom range. Plus, it has a 9-blade circular aperture for beautiful, soft backgrounds.\u003c\/p\u003e\n\u003ch4\u003eHigh-speed Autofocus with NANO USM for Still Shooting\u003c\/h4\u003e\n\u003cp\u003eThe RF 24-105mm F4 L IS USM uses Canon's NANO USM system for the first time in an L series lens. NANO USM combines conventional ring USM and STM (lead-screw type) AF, and features a diminutive chip-shaped ultrasonic motor that's engineered to help deliver high-speed, smooth, precise and near-silent operation, plus full time manual focus (when using One-shot AF).\u003c\/p\u003e\n\u003ch4\u003eSmooth and Quiet Autofocus for Video Recording\u003c\/h4\u003e\n\u003cp\u003eAnother benefit of NANO USM is that it's nearly silent. This means smooth and silent AF transitions that are ideal for video recording.\u003c\/p\u003e\n\u003ch4\u003eControl Ring for Direct Setting Changes\u003c\/h4\u003e\n\u003cp\u003eThe RF 24–105mm F4 L IS USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera's main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg height=\"300\" width=\"300\" style=\"margin-right: 40px; float: left;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf24_105_05a_large.jpg?v=1536186705\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch4\u003eOptical Image Stabilization at up to 5 Stops* of Shake Correction\u003c\/h4\u003e\n\u003cp\u003eThe RF 24–105mm F4 L IS USM lens is designed to work in conjunction with the EOS R camera, with both the camera and the lens sharing data to dramatically reduce camera-shake blur, regardless of the situation, whether shooting video or stills. With up to 5 stops* of stabilization, it delivers impressively clear results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg style=\"float: right; margin-bottom: 15px;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf28_70_05a_large.jpg?v=1536186447\" alt=\"\"\u003e\u003cbr\u003e\n\u003ch4\u003eHigh-speed Communication with the EOS R Camera\u003c\/h4\u003e\n\u003cp\u003eDesigned to quickly process data, the RF 24–105mm F4 L IS USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003c\/p\u003e\n\u003ch4\u003eLens Information Display\u003c\/h4\u003e\n\u003cp\u003eAnother helpful feature, the EOS R camera can display lens information right in the viewfinder, making it easy to confirm the lens's focal length without looking away from the subject at hand.\u003c\/p\u003e\n\u003ch4\u003eIn-camera Digital Lens Optimizer\u003c\/h4\u003e\n\u003cp\u003eThe EOS R system's 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 24–105mm F4 L IS USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eHigh Reliability and Durability for Professional Use\u003c\/h4\u003e\n\u003cp\u003eLike all L series lenses, the RF 24–105mm F4 L IS USM lens is built to endure the rigors of professional use. Constructed to be rugged, refined and precise, it can be operated intuitively so concentration can remain on the subject at hand.\u003c\/p\u003e\n\u003ch4\u003eVibration Shock Resistance\u003c\/h4\u003e\n\u003cp\u003eEngineered to accommodate its optical system, the\u003cspan\u003e \u003c\/span\u003e\u003cnobr\u003eRF 24–105mm F4 L IS USM\u003c\/nobr\u003e\u003cspan\u003e \u003c\/span\u003elens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003c\/p\u003e\n\u003ch4\u003eDust- and Water-resistant\u003c\/h4\u003e\n\u003cp\u003eFor reliable performance even when weather conditions get difficult, the RF 24–105mm F4 L IS USM lens features dust- and water-resistant construction in the lens mount, switch panel and all rings.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":12600120049769,"sku":"2963C002","price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_RF24-105_4L_IS_USM_3Q_CL.jpg?v=1569100475"},{"product_id":"canon-ef-eos-r-mount-adapter","title":"Canon EF-EOS R Mount Adapter","description":"\u003cp\u003eThe \u003cstrong\u003eMount Adapter EF-EOS R\u003c\/strong\u003e gives you the ability to utilize any Canon EF or EF-S lens with the EOS R camera, letting you use your existing lenses with the camera and allowing you to expand your horizons. Lightweight, compact and easy to attach, the Mount Adapter EF-EOS R makes it possible to use EF and EF-S lenses without compromising functionality, speed or quality. With a stylish design that matches the EF and EF-S lens look and a sturdy, dust- and water-resistant construction, the Mount Adapter EF-EOS R makes it easy to adapt to more lens choices and possibilities.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":12600126505065,"sku":"2971C002","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_MA_EF_EOSR_SLANT_CL.jpg?v=1569100475"},{"product_id":"canon-ef-eos-r-control-ring-mount-adapter","title":"Canon EF-EOS R Control Ring Mount Adapter","description":"\u003cp\u003eSimilar to the Mount Adapter EF-EOS R, the \u003cstrong\u003eControl Ring Mount Adapter EF-EOS R\u003c\/strong\u003e lets you expand your lens compatibility when using the EOS R camera, but with an added control ring for additional customization. Attach any EF or EF-S lens to the EOS R using the Control Ring Mount Adapter EF-EOS R without losing the control ring you'd have with an RF lens to control numerous settings and functions for fast and smooth performance on the go. It even comes with a clicking mechanism that delivers easily perceptible feedback, which can be removed for a fee to provide more silent operation if preferred. Featuring a matching design and resilient, dust- and water-resistant construction, the Control Ring Mount Adapter EF-EOS R is a no-compromise way to incorporate your EF and EF-S lenses into the EOS R system.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":12600130601065,"sku":"2972C002","price":239.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/crma_ef_eos_r_675x450_ed9e1ed5-4e71-401f-8968-13a83c3e6e3e.jpg?v=1569104368"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 200-600mm f5.6-6.3 G OSS Lens\u003c\/strong\u003e has a versatile 200-600mm super-telephoto zoom lens with superb image quality. With 5x ED (Extra-low Dispersion) glass elements, and 1x aspherical element that dramatically reduces chromatic abortion ultimately increasing corner-to-corner sharpness throughout the zoom range. The AF is fast, precise, and quiet while tenaciously tracking moving subjects with refined control for ultimate reliability for use in the field.\u003c\/p\u003e\r\n\u003cbr\u003e\r\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM\" height=\"720\" width=\"1280\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003ch3\u003eOutstanding G Lens resolution throughout the zoom range\u003cbr\u003e\r\n\u003c\/h3\u003e\r\n\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 OSS Lens features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. Achieving outstanding G Lens resolution, the lens incorporates an aspherical element with five ED (Extra-low Dispersion) glass elements with a new optical design to minimize chromatic aberration which is often an issue at super-telephoto focal lengths. A Nano AR Coating is used to reduce flare and ghosting.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1_-_Outstanding_G-Lens_large.jpg?v=1560273017\" alt=\"\"\u003e\u003c\/div\u003e\r\n\u003ch4 style=\"text-align: left;\"\u003eE200-600mm with extended reach\u003c\/h4\u003e\r\n\u003cp\u003eThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of F5.6-6.3 (wide to tele). This incredible zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm (F9) or 1200mm (F13) respectively while maintaining outstanding image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, F8-9 and with the 2.0x teleconverter is 400-1200mm, F11-13.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/2_-_200-600_with_extended_reach_large.jpg?v=1560273046\" alt=\"\"\u003e\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003ch4\u003eDDSSM delivers fast, precise, quiet autofocus\u003c\/h4\u003e\r\n\u003cp\u003eThis 200-600mm lens employs Sony’s Direct Drive Supersonic Wave Motor (DDSSM) system which has the ability and precision needed to drive the heavy focus group, this ensures that moving subjects are quietly tracked with exceptional speed and precision. With high positioning accuracy, you can pinpoint autofocus with blazing speed. This advanced DDSSM system is also incredibly quiet, avoiding unwanted noise that can disrupt an unpredictable subject. The DDSSM focus system ensures that moving subjects are quietly tracked with exceptional speed and precision.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/3_-_DDSM_large.jpg?v=1560273072\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eInternal zoom mechanism\u003c\/h4\u003e\r\n\u003cp\u003eAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operation with light zoom ring torque and is ideal in difficult outdoor conditions.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4_-_Internal-zoom-mechnism_large.jpg?v=1560273090\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003e11-blade circular aperture\u003c\/h4\u003e\r\n\u003cp\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by the SEL200600G lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G Lens bokeh.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5_-_11-blade_circular_aperture_large.jpg?v=1560273135\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eED glass reduces flare and ghosting\u003c\/h4\u003e\r\n\u003cp\u003eED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification, out of the picture. The 200-600mm G Super telephoto zoom lens incorporates one five ED glass elements to maximize resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/6_-_ED_Glass_large.jpg?v=1560273156\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eAspherical lens reduces spherical aberration\u003c\/h4\u003e\r\n\u003cp\u003eAn aspherical lens is incorporated to dramatically reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore the alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/7_-_Aspherical_lens_large.jpg?v=1560273170\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eNano AR Coating\u003c\/h4\u003e\r\n\u003cp\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/8_-_Nano-AR-Coating_large.jpg?v=1560273184\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003e3-mode Built-in Optical SteadyShot\u003c\/h4\u003e\r\n\u003cp\u003eBuilt-in Optical SteadyShot™ image stabilization with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths.MODE 2 offers ideal stabilization for panned shots, while MODE 3 (first introduced in the SEL400F28GM) provides enhanced viewfinder stabilization that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilization is available with compatible bodies (α9 \/αR III \/α7 III \/ α7R II \/α7S II \/α7 II \/α6500). MODE 3 is supported by the latest α9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/9_-_3-mode_Built-in_Optical_SteadyShot_large.jpg?v=1560273199\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eCustomizable focus hold buttons\u003c\/h4\u003e\r\n\u003cp\u003eCustomizable focus hold buttons are provided in three locations 90° apart for easy, instant access when shooting in any orientation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera menu, allowing them to be assigned to a different function selected by the user.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/10_-_Customizable_focus_hold_buttons_large.jpg?v=1560273214\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eRobust reliability\u003c\/h4\u003e\r\n\u003cp\u003eSony’s lens sealing maximizes resistance to dust andmoisture2, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/11_-_Robust_Reliability_large.jpg?v=1560273233\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\r\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/12_-_Instant_auto_and_manual_focus_large.jpg?v=1560273247\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eFluorine front-element coating\u003c\/h4\u003e\r\n\u003cp\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\r\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\r\n\u003cp\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 10m-2.7m, and ∞-10m.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/14_-_Focus_range_llimiter_large.jpg?v=1560273272\"\u003e\u003c\/p\u003e\r\n\u003ch4\u003eLinear Response MF\u003c\/h4\u003e\r\n\u003cp\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/15_-_Linear_Response_MF_large.jpg?v=1560273288\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28436244627561,"sku":"SEL200600G","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL200600G_A-Large.jpg?v=1569221344"},{"product_id":"canon-rf-15-35mm-f2-8l-is-usm-lens","title":"Canon RF 15-35mm F2.8 L IS USM Lens","description":"\u003cp\u003eExpand your field of view with the \u003cstrong\u003eRF 15-35mm F2.8 L IS USM lens\u003c\/strong\u003e. This wide-angle, L-series lens is a dynamic addition to the EOS R series line-up, offering a bright f\/2.8 maximum aperture and 15-35mm focal length that helps capture landscapes, architecture and other wide-angled subjects in full view. Equipped with Canon’s Nano USM technology for quiet and smooth focusing, and up to 5 stops* of shake correction, the \u003cstrong\u003eRF 15-35mm F2.8 L IS USM\u003c\/strong\u003e allows for clear shots in a variety of lighting conditions — even at night or in dark settings. Experiment with different angles and perspectives, with a minimum focusing distance of 0.92 ft.\/0.28 m. For reliable performance during tricky weather conditions, this lens is expertly sealed around its panels, switch and lens mount to prevent water and dust from entering into the lens. When it comes to raising your photography game, turn to the RF 15-35mm F2.8 L IS USM to deliver impressive results.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":29138757615721,"sku":"3682C002","price":2399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/RF15_35_Slant.jpg?v=1569283923"},{"product_id":"canon-rf-24-70mm-f2-8l-is-usm-lens","title":"Canon RF 24-70mm F2.8 L IS USM Lens","description":"\u003cdiv\u003eExperience the possibilities with the \u003cstrong\u003eRF 24-70mm F2.8 L IS USM lens\u003c\/strong\u003e. Designed for the EOS R full-frame mirrorless camera system, this compact L-series lens combines a bright f\/2.8 maximum aperture with a standard focal length zoom range, making it a versatile, all-purpose lens for all types of photography ventures. From portraits and landscapes, to travel and everyday moments, the RF 24-70mm F2.8 L IS USM is engineered to cover a range of subjects extending from 0.69 ft.\/0.21m (wide) to 1.25 ft.\/0.38m (telephoto). Enjoy enhanced video performance, especially when tracking moving subjects, thanks to Canon’s Nano USM technology for accurate and silent AF, and reduced focus breathing for more seamless focus transitions. Plus, you can ensure your images stay sharp and steady — whether shooting handheld or in poorly-lit situations — with up to 5 stops* of shake correction. For an added layer of protection, the RF 24-70mm F2.8L IS USM also features a dust- and weather-resistant construction with a fluorine coating, helping keep this powerful lens safeguarded wherever you go.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMinimum Focusing Distance of 0.69 ft.\/0.21m (Wide), 1.25 ft.\/0.38m (Tele)\u003c\/li\u003e\n\u003cli\u003eControl Ring for Direct Setting Changes\u003c\/li\u003e\n\u003cli\u003e12 pin Communication System.\u003c\/li\u003e\n\u003cli\u003eAir Sphere Coating (ASC) Minimizes Lens Flare and Ghosting\u003c\/li\u003e\n\u003cli\u003eDust- and Weather-resistant with Fluorine Coating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":29138767216745,"sku":"3680C002","price":2399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/RF24_70_Slant.jpg?v=1569283922"},{"product_id":"canon-rf-70-200mm-f2-8-l-is-usm-lens","title":"Canon RF 70-200mm F2.8 L IS USM Lens","description":"\u003cp\u003eA powerful 70-200mm zoom lens in a compact size, the \u003cstrong\u003eCanon RF 70-200mm f\/2.8 L IS USM\u003c\/strong\u003e features state-of-the-art optics and image stabilization to help you achieve clear, beautiful imagery — even at a distance. This L-series lens maintains a constant f\/2.8 aperture through the entire zoom range, generating bright video and stills, even in low-light situations. Designed for maximum compatibility with Canon’s EOS R series cameras, the dust- and weather-resistant construction of the Canon RF 70-200mm f\/2.8 L IS USM lens is perfect for wildlife and sports photographers, but performs equally well when shooting in the studio.\u003c\/p\u003e\n\n\u003ch2\u003eMade to move\u003c\/h2\u003e\n\u003cp\u003eThe compact, lightweight design of the Canon RF 70-200mm f\/2.8 L IS USM lens is surprisingly tough. Featuring dust- and weather-resistant construction in the lens mount, switch panel and all rings, Canon’s lightest and shortest 70-200mm f\/2.8 lens is perfect on-location. Fluorine coatings on the front and rearmost surfaces further protect against dirt and dust and make any fingerprints easier to remove. And just like the rest of Canon’s RF lenses, the Canon RF 70-200mm f\/2.8 L IS USM is designed with a 12-pin communication system, simplifying complex operations and accelerating communication.\u003c\/p\u003e\n\n\u003ch2\u003eMaintain control\u003c\/h2\u003e\n\u003cp\u003eA first for Canon’s autofocus lenses, two Nano USM focus motors make the Canon RF 70-200mm f\/2.8 L IS USM lens both fast and quiet, while still retaining its compact size. A separate control ring near the back of the lens allows you to directly adjust a number of additional functions, including shutter speed and aperture.\u003c\/p\u003e\n\n\u003ch2\u003eOptics you have to see to believe\u003c\/h2\u003e\n\u003cp\u003eBoasting 17 elements in 13 groups, the optical system in the Canon RF 70-200mm f\/2.8 L IS USM lens was engineered specifically for the RF mount. One Ultra-Low Dispersion (UD) element and one Super UD element work together to help minimize chromatic aberrations and color fringing, resulting in clear, accurate color. Two aspherical elements correct distortion to help improve image clarity, while an Air Sphere Coating (ASC) helps reduce backlit flaring and ghosting. \u003c\/p\u003e\n\n\u003ch2\u003eGet closer to the action\u003c\/h2\u003e\n\u003cp\u003eDesigned to work optimally with an EOS R series camera, the Canon RF 70-200mm f\/2.8 L IS USM lens seamlessly communicates with the camera to dramatically reduce camera-shake and blur in both video and still photos. Achieve crystal clear imagery with up to five stops of stabilization. A minimum focusing distance of 2.3 ft\/0.7m and a maximum magnification of .23x makes the Canon RF 70-200mm f\/2.8 L IS USM perfect for any number of shooting situations. \u003c\/p\u003e\n","brand":"Canon","offers":[{"title":"Default Title","offer_id":30948750786665,"sku":"3792C002","price":2799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/canon-rf-70-200-f2.8-slant.jpg?v=1574272875"},{"product_id":"canon-eos-r5-mirrorless-digital-camera-body","title":"Canon EOS R5 Mirrorless Camera Body","description":"\u003cp\u003eBuilding on the established legacy of Canon full frame cameras and the successful EOS R and RP mirrorless cameras, the \u003cstrong\u003eCanon EOS R5 Mirrorless Digital Camera Body\u003c\/strong\u003e brings next-generation processing power, image quality, performance and build quality to the market. It’s the ideal camera for photographers and cinematographers who are looking for cutting-edge technology for anything from weddings, portraits, sports, landscape, high-end cinema, and more.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca style=\"background-color: #aa0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\" href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/support\/details\/cameras\/eos-dslr-and-mirrorless-cameras\/mirrorless\/eos-r5?subtab=downloads-firmware\" class=\"btn\" target=\"_blank\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eCutting-edge quality with an all-new 45MP CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the EOS R5 is a newly developed, 45MP full frame CMOS sensor. The highest resolution mirrorless camera available from Canon, the R5 will excel when shooting even the most demanding of subjects. Thanks to this incredibly high resolution, the finest details will be realized, and photographers will have the ultimate flexibility with both enlarging their images, or cropping to realize creative vision expressed in post-processing.\u003c\/p\u003e\n\u003ch2\u003eDIGIC X image processor\u003c\/h2\u003e\n\u003cp\u003eIf the 45MP CMOS sensor is the heart of the R5, the brain is undoubtedly the DIGIC X image processor. Originally introduced in the EOS 1D X Mark III DSLR, the DIGIC X processor allows an unbelievable ISO range of 100-51200. Thanks to this, shooting in less than ideal lighting conditions or with slower lenses is no longer a limitation. Expandable up to 10,400, the R5 will be able to capture detail and retain image quality in nearly any lighting environment thanks to the DIGIC X.\u003c\/p\u003e\n\u003ch2\u003eBigger files does not mean slower performance\u003c\/h2\u003e\n\u003cp\u003eUnlike previous high resolution digital cameras, the added resolution of the EOS R5 does not come at the expense of speed. Shooting speeds of up to 12 fps with the mechanical shutter, or 20 fps when shooting with the electronic silent shutter, allows photographers to capture split-second details among even the fastest-moving subjects. Whether it’s a snowboarder in the half pipe, or a bride assaulting her new hubby with the wedding cake, subjects will be captured in full detail, with autofocus keeping them tack-sharp throughout the shooting sequence.\u003c\/p\u003e\n\u003ch2\u003eIn-Body Image Stabilizer IBIS\u003c\/h2\u003e\n\u003cp\u003eThe EOS R5 is Canon’s first camera to incorporate a 5-axis in-body image stabilization (IBIS). Thanks to this new system, any lens used on the EOS R5 becomes stabilized, and when used with Canon EF \u0026amp; RF lenses that incorporate optical image stabilization technology, the camera’s built-in system works in conjunction to allow for an industry leading 8-stops of shake correction.\u003c\/p\u003e\n\u003ch2\u003eDeep learning AF technology\u003c\/h2\u003e\n\u003cp\u003eFace and eye AF technology is not new, but the EOS R5 is bringing the concept to a whole new level. The R5 utilizes a learning technology to locate a person’s head or eye when people detection is set, allowing for easier and more accurate subject tracking while shooting. Additionally, the R5 is incorporating animal detection for the first time in a Canon camera, which will allow the R5 to effectively track the body, face or eyes of cats, dogs or birds, regardless of the animal’s size, posture, or orientation of the face.\u003c\/p\u003e\n\u003ch2\u003e8K RAW video\u003c\/h2\u003e\n\u003cp\u003eThanks to the 45MP CMOS sensor, combined with the processing powerhouse of the DIGIC X, the R5 has the ability to record 8K movies, uncrossed, at up to 30 fps (29.97 fps). 4K video shooting up to 119.9 fps in 4:2:2 10-bit Canon Log, with Dual Pixel CMOS AF is also available in all 8K and 4K video modes. Internal recording is now available thanks to the use of CFexpress memory cards, eliminating the need for expensive external recorders.\u003c\/p\u003e\n\u003ch2\u003eUnparalleled durability\u003c\/h2\u003e\n\u003cp\u003eIn spite of its lightweight and comfortable design, the EOS R5 is built to last. A rigid magnesium alloy chassis enhances body durability, while shielding the camera from electromagnetic radiation and heat. Internal seals in critical areas like buttons, terminal covers, battery compartment, and card slot cover allow the camera to work flawlessly in a variety of poor weather conditions, and a newly designed shutter, rated up to 500k cycles, provides years of shooting enjoyment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":31924022935657,"sku":"4147C002","price":2799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/EOS-R5-1.jpg?v=1704233856"},{"product_id":"canon-rf-100-500mm-f4-5-7-1l-is-usm-lens","title":"Canon RF 100-500mm F4.5-7.1 L IS USM Lens","description":"\u003cp\u003eThe \u003cb\u003eCanon RF 100-500mm f4.5-7.1L IS USM Lens\u003c\/b\u003e is the ultimate in telephoto flexibility and versatility. Utilizing new lens designs available thanks to the larger lens mount on the RF system, Canon has created the ultimate walk around lens for wildlife photographers or those who want the ability to get long reach without the limits of a fixed focal length lens. Weighing in at 3 pounds, and with a minimum focus distance just under 3 feet, this lens is sure to be a favorite for photographers of all disciplines.\u003c\/p\u003e\n\n\u003ch2\u003eOptical Excellence in a Versatile Focal Length Range\u003c\/h2\u003e\n\u003cp\u003eThe RF 100-500mm f4.5-7.1L IS USM Lens follows the popular EF 100-400mm II as a versatile telephoto zoom lens for photographers of any level. Canon has re-envisioned optical performance by incorporating a Super UD element, and six UD elements. Fluorine-coated front and rear elements round out the design by providing additional resistance to dirt, moisture and oils, while the L-series construction with dust and moisture resistance provides reliable performance even in the worst shooting conditions.\u003c\/p\u003e\n\n\u003ch2\u003eUp to 5-Stops of Optical Image Stabilization with Three Different Modes\u003c\/h2\u003e\n\u003cp\u003eSuper telephoto images can be difficult to keep sharp without a tripod or monopod, in large part because of movement at the camera. Canon has incorporated their latest Optical Image Stabilization in the RF 100-500mm, so images will remain tack sharp, even when handheld. Three stabilization modes are available—standard, panning, and during exposure only—conserving battery power if needed by customizing the level and type of stabilization.\u003c\/p\u003e\n\n\u003ch2\u003eFast, Quiet Auto Focus with Dual Nano USM\u003c\/h2\u003e\n\u003cp\u003eThe RF 100-500mm utilizes two NANO USM focus motors. By using two motors, Canon is able to achieve nearly silent autofocus operation, while simultaneously saving power. The combination also allows for high-speed autofocus operation on even the fastest moving objects for easily tracking subjects while shooting stills or movies.\u003c\/p\u003e\n\n\u003ch2\u003eMinimum Focusing Distance of 2.95 ft \/ 0.9 m\u003c\/h2\u003e\n\u003cp\u003eThe RF 100-500mm lens has an astounding close minimum focusing distance of 2.95 ft.\/0.9m at 100mm, or 3.9 ft.\/1.2m at 500mm. Significantly closer than expected, this means that whether shooting birds, sports or people, the RF 100-500mm can handle even unexpectedly close subjects with ease.\u003c\/p\u003e \n\n\u003ch2\u003eRF Lens Control Ring\u003c\/h2\u003e\n\u003cp\u003eLike all RF lenses, the RF 100-500mm f4.5-7.1l IS USM incorporates Canon’s control ring, which can be customized to control shutter speed, aperture, or ISO easily and without the need to look away from the viewfinder. Thanks to this innovation, changing settings on the go without interrupting shooting has never been easier.\u003c\/p\u003e\n\n\u003ch2\u003eCompatible with New Extenders\u003c\/h2\u003e\n\u003cp\u003eFor the ultimate in long-distance shooting, the RF 100-500mm f4.5-7.1l IS USM is also compatible with the new RF 1.4x and 2x Extenders from 300-500mm. An internal stop will prevent zooming below 300mm when used with these extenders. Using the 1.4x will provide a focal length range of 420-700mm, and the 2x a range of 600-1000mm.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":31924651229289,"sku":"4112C002","price":2899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/RF100_500mm-4.jpg?v=1594419155"},{"product_id":"canon-eos-r5-mirrorless-camera-with-rf-24-105mm-f4l-is-usm-kit","title":"Canon EOS R5 Mirrorless Camera with RF 24-105mm f4L IS USM Lens","description":"\u003cp\u003eBuilding on the established legacy of Canon full frame cameras and the successful EOS R and RP mirrorless cameras, the \u003cstrong\u003eCanon EOS R5 Mirrorless Digital Camera Body\u003c\/strong\u003e brings next-generation processing power, image quality, performance and build quality to the market. It’s the ideal camera for photographers and cinematographers who are looking for cutting-edge technology for anything from weddings, portraits, sports, landscape, high-end cinema, and more.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\n  \u003ca class=\"btn\" href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/support\/details\/cameras\/eos-dslr-and-mirrorless-cameras\/mirrorless\/eos-r5?subtab=downloads-firmware\" target=\"_blank\" style=\"background-color: #AA0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\n\u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/_nIcrPwI-9M\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003ch2\u003eCutting-edge quality with an all-new 45MP CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the EOS R5 is a newly developed, 45MP full frame CMOS sensor. The highest resolution mirrorless camera available from Canon, the R5 will excel when shooting even the most demanding of subjects. Thanks to this incredibly high resolution, the finest details will be realized, and photographers will have the ultimate flexibility with both enlarging their images, or cropping to realize creative vision expressed in post-processing.\u003c\/p\u003e\n\u003ch2\u003eDIGIC X image processor\u003c\/h2\u003e\n\u003cp\u003eIf the 45MP CMOS sensor is the heart of the R5, the brain is undoubtedly the DIGIC X image processor. Originally introduced in the EOS 1D X Mark III DSLR, the DIGIC X processor allows an unbelievable ISO range of 100-51200. Thanks to this, shooting in less than ideal lighting conditions or with slower lenses is no longer a limitation. Expandable up to 10,400, the R5 will be able to capture detail and retain image quality in nearly any lighting environment thanks to the DIGIC X.\u003c\/p\u003e\n\u003ch2\u003eBigger files does not mean slower performance\u003c\/h2\u003e\n\u003cp\u003eUnlike previous high resolution digital cameras, the added resolution of the EOS R5 does not come at the expense of speed. Shooting speeds of up to 12 fps with the mechanical shutter, or 20 fps when shooting with the electronic silent shutter, allows photographers to capture split-second details among even the fastest-moving subjects. Whether it’s a snowboarder in the half pipe, or a bride assaulting her new hubby with the wedding cake, subjects will be captured in full detail, with autofocus keeping them tack-sharp throughout the shooting sequence.\u003c\/p\u003e\n\u003ch2\u003eIn-Body Image Stabilizer IBIS\u003c\/h2\u003e\n\u003cp\u003eThe EOS R5 is Canon’s first camera to incorporate a 5-axis in-body image stabilization (IBIS). Thanks to this new system, any lens used on the EOS R5 becomes stabilized, and when used with Canon EF \u0026amp; RF lenses that incorporate optical image stabilization technology, the camera’s built-in system works in conjunction to allow for an industry leading 8-stops of shake correction.\u003c\/p\u003e\n\u003ch2\u003eDeep learning AF technology\u003c\/h2\u003e\n\u003cp\u003eFace and eye AF technology is not new, but the EOS R5 is bringing the concept to a whole new level. The R5 utilizes a learning technology to locate a person’s head or eye when people detection is set, allowing for easier and more accurate subject tracking while shooting. Additionally, the R5 is incorporating animal detection for the first time in a Canon camera, which will allow the R5 to effectively track the body, face or eyes of cats, dogs or birds, regardless of the animal’s size, posture, or orientation of the face.\u003c\/p\u003e\n\u003ch2\u003e8K RAW video\u003c\/h2\u003e\n\u003cp\u003eThanks to the 45MP CMOS sensor, combined with the processing powerhouse of the DIGIC X, the R5 has the ability to record 8K movies, uncrossed, at up to 30 fps (29.97 fps). 4K video shooting up to 119.9 fps in 4:2:2 10-bit Canon Log, with Dual Pixel CMOS AF is also available in all 8K and 4K video modes. Internal recording is now available thanks to the use of CFexpress memory cards, eliminating the need for expensive external recorders.\u003c\/p\u003e\n\u003ch2\u003eUnparalleled durability\u003c\/h2\u003e\n\u003cp\u003eIn spite of its lightweight and comfortable design, the EOS R5 is built to last. A rigid magnesium alloy chassis enhances body durability, while shielding the camera from electromagnetic radiation and heat. Internal seals in critical areas like buttons, terminal covers, battery compartment, and card slot cover allow the camera to work flawlessly in a variety of poor weather conditions, and a newly designed shutter, rated up to 500k cycles, provides years of shooting enjoyment.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eRF 24–105mm F4 L IS USM lens\u003c\/h2\u003e\n\u003cp\u003eReady for virtually any scenario, the \u003ca title=\"Canon RF 24-105mm f4L IS USM Lens\" href=\"https:\/\/www.pictureline.com\/products\/canon-rf-24-105mm-f4l-is-usm-lens\" target=\"_blank\"\u003e\u003cb\u003eRF 24–105mm F4 L IS USM lens\u003c\/b\u003e\u003c\/a\u003e pairs with the EOS R5 system for all-around impressive performance that's ideal for landscapes, portraits, travel and more. With its large, 54mm diameter, L series optics, a bright f\/4 maximum aperture and compact size, the RF 24–105mm F4 L IS USM delivers gorgeous, richly detailed photos and video throughout its zoom range, time after time. It's the first L-series lens to feature Canon's NANO USM for smooth, fast and nearly silent AF, and it offers amazing 5-stop* Image Stabilization for powerful performance while handheld and in low light. From wide angle to telephoto, on a hike, in the studio and anywhere in between, the RF 24–105mm F4 L IS USM delivers the compact design, excellent optics, and advanced features demanding image makers call for.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":32608773472361,"sku":"4147C013","price":4049.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/EOS-R5-7.jpg?v=1704233869"},{"product_id":"sony-fx6-full-frame-cinema-camera","title":"Sony FX6 Full Frame Cinema Camera","description":"\u003ch2\u003eA new line of cinema cameras\u003c\/h2\u003e\n\u003cp\u003eSony’s Cinema Line, which also includes the VENICE and FX9 cameras, delivers a coveted filmic look cultivated from extensive experience in digital cinema production. As part of the Cinema Line, the all-new \u003cstrong\u003eSony FX6 Full Frame Cinema Camera\u003c\/strong\u003e incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. It is also compatible with the wide range of Sony E-mount lenses for creative flexibility and has enhanced operability thanks to an innovative body design, extensive durability and intuitive customizability.\u003c\/p\u003e\n\u003ch2\u003eImage sensor with blazing fast readout speed\u003c\/h2\u003e\n\u003cp\u003eThe back-illuminated full-frame Exmor R™ CMOS sensor, with 10.2 effective megapixels, boasts a blazingly fast data readout speed along with high sensitivity and wide dynamic range. An advanced color filter array boosts color reproduction accuracy, while focal plane phase-detection AF enables solid autofocus stability and excellent precision, all of which contribute to outstanding image quality.\u003c\/p\u003e\n\u003ch2\u003eHigh performance image-processing engine\u003c\/h2\u003e\n\u003cp\u003eThe BlONZ XR image-processing engine boasts class-leading speed, providing up to four times faster processing performance compared to the FS5 II, minimizing latency while providing impressive real-time processing capabilities. The engine performs real time processing of autofocus (AF), image recognition and image quality adjustments, while also handling data transfer, user interface and other camera operations.\u003c\/p\u003e\n\u003ch2\u003eHigh sensitivity, wide dynamic range\u003c\/h2\u003e\n\u003cp\u003eBeautiful bokeh expression and high sensitivity performance are delivered by Sony’s 10.2-megapixel1 full-frame back-illuminated Exmor R CMOS sensor and a state-of-the-art BIONZ XR processing engine. Thanks to the large pixel size and back illuminated structure of the full frame sensor, the FX6 delivers an incredible 15+ stop wide dynamic range with high sensitivity and low noise throughout the camera’s sensitivity range. Its base sensitivity is ISO 800 with an enhanced sensitivity setting of ISO 12,800 - expandable up to 409,600 - for shooting in low and very low light conditions.\u003c\/p\u003e\n\u003ch2\u003eAcclaimed cinematic -color with S-Cinetone\u003c\/h2\u003e\n\u003cp\u003eThe inclusion of Sony's acclaimed S-Cinetone look, inherited from the development of the VENICE and FX9 development, allows beautiful images to be achieved directly in-camera. S-Cinetone is optimized for natural skin tones and mid-range colors, with gentle highlight roll-off, for impressive subject depiction.\u003c\/p\u003e\n\u003ch2\u003e4K High Frame Rate 120fps recording\u003c\/h2\u003e\n\u003cp\u003eFull-frame 4K (QFHD) recording at up to 120fps with autofocus is possible thanks to the high-speed readout capabilities of the image sensor and the powerful BIONZ XR processor. Even at high frame rates, ultra-detailed 4K (QFHD) images are captured using full-pixel readout without binning, for clear post-produced slow motion (up to 5x slower than real time). The high-precision AF even allows wide open aperture for beautiful full-frame bokeh to be achieved during slow motion shooting.\u003c\/p\u003e\n\u003ch2\u003e10-bit depth and 4:2:2 color sampling\u003c\/h2\u003e\n\u003cp\u003eThe FX6 is capable of 4K internal recording, encoding 10-bit depth and 4:2:2 color sampling with either Full-HD Long-GOP or 4K All Intra compression. This makes it possible to push your color grades further, stretching video out for ultimate HDR realism while still retaining natural gradation, for true editing freedom.\u003c\/p\u003e\n\u003ch2\u003eSony's powerful built in electronic Variable ND Filter\u003c\/h2\u003e\n\u003cp\u003eSony's revolutionary internal electronic variable ND filter offers easy and seamless control of the camera’s filter density. Users can adjust the filter density manually in increments from 1\/4 to 1\/128 or set variable ND to auto for a smooth and seamless transition from 0 to 1\/128 ND. Variable ND in auto perfectly exposes images without affecting the depth of field, shutter angle or ISO even during changing lighting conditions. Additional creative control allows the user to change depth of field without changing exposure by adjusting the iris while the variable ND automatically adjusts for exposure. Combined with the camera’s ultra-high sensitivity, the electronic variable ND filter provides users with outstanding creative control in almost any shooting environment.\u003c\/p\u003e\n\u003ch2\u003e10-bit HLG9 picture profile\u003c\/h2\u003e\n\u003cp\u003eAn HLG9 (Hybrid Log-Gamma) HDR picture profile, complete with the wide-gamut BT.2020 color space, can be used for direct HDR (HLG) playback on compatible TVs. The result is true-to-life imagery close to what the naked eye can see, with detailed shadows and highlights, less blackout and less whiteout, all without the need for color grading. 10-bit recordings reproduce a level of fine gradation and detail for extraordinary realism.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra internal recording\u003c\/h2\u003e\n\u003cp\u003eIn addition to Long-GOP inter-frame compression, internal intra-frame (All-Intra) recording is supported. XAVC 4K Intra recording compresses each frame independently at a high bitrate, up to 600Mbps, so is ideal for capturing complex motion, and allowing maximum flexibility and playback performance during post-production.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW data output\u003c\/h2\u003e\n\u003cp\u003eTo facilitating high image quality and more flexible and efficient editing in post-production, the camera supports 16-bit RAW data output to an external recorder via SDI. RAW video output is DCI (4096x2160) or QFHD (3840x2160) data from the image sensor with a choice of 59.94 \/ 50 \/ 29.97 \/ 25 \/ 24 \/ 23.98 frame rates. Simultaneous RAW output is possible while recording internal XAVC-I.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 for better reproduction of gradations\u003c\/h2\u003e\n\u003cp\u003eS-Log3 gamma curves are available, with S-Log3 designed for better reproduction of gradations from shadows to the mid-grey range (18% grey), enabling a dynamic range of up to 15+ stops. Two color gamut settings (S- Gamut3, and S-Gamut3.Cine) make post-production editing and color grading easier when matching the colors of footage shot on the FX6 with Sony's Cinema Line cameras including the FX9 and VENICE.\u003c\/p\u003e\n\u003ch2\u003ePreset and User 3D LUT compatibility with Scene File\u003c\/h2\u003e\n\u003cp\u003eThe Scene File function provides powerful color interpretation right in the camera, with a range of presets and custom User 3D LUT imports to fit your production or style requirements. Four preset scene file types are included for SDR shooting (S­Cinetone, Standard, Still, ITU709) and two for HDR (HLG9 Live, HLG Natural). A further 16 slots support User 3D LUT import to achieve custom looks or for specific monitoring or color-space transforms.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF for dependable focus during movie shooting\u003c\/h2\u003e\n\u003cp\u003eFX6 incorporates Sony’s highly acclaimed Fast Hybrid AF (autofocus) in all modes and frame rates. Fast Hybrid AF combines 627 focal plane phase-detection AF points with contrast-detection AF. This results in highly precise, smooth tracking of fast ­moving subjects even over a wide range with a shallow depth of field, approx. 89% of the imaging area. Adjustable AF Transition Speed and AF Subject Shift Sensitivity parameters allow more flexible focus control, as demanded by professional users. Both allow preset settings to be recalled during recording by using a customizable button.\u003c\/p\u003e\n\u003ch2\u003eReal-time Eye AF and Face Detection AF\u003c\/h2\u003e\n\u003cp\u003ePowerful Real-time Eye AF and Face Detection AF are built in for reliable focusing on people, especially in unpredictable shooting environments such as news gathering, event and documentary shooting. The real-time processing capability of the BIONZ XR image processing engine automatically maintains accurate eye focus on faces even in profile, looking up or down, or partially obscured - allowing you to concentrate fully on shot composition.\u003c\/p\u003e\n\u003ch2\u003eLens-ring AF subject selection\u003c\/h2\u003e\n\u003cp\u003eWhen the AF Assist function is ON, rotating the focus ring instantly switches from autofocus to manual focus so that a different subject can be quickly selected. The face selection algorithm has also been improved so that the focus ring can be used to quickly and intuitively select specific individuals from within a group when shooting with Real-time Eye AF or Face Detection. Autofocus operation resumes as soon as the user stops rotating the lens focus ring, and the last subject selected by the focus ring is automatically tracked.\u003c\/p\u003e\n\u003ch2\u003eProxy recording for more efficient editing workflow\u003c\/h2\u003e\n\u003cp\u003eWhen capturing higher bit­rate formats such as XAVC-I 4K, low bit-rate HD proxy files can be recorded simultaneously. These smaller proxy files can then be used for editing and previewing prior to final production delivery which reduces computer load and allows faster and more efficient workflows. Proxy files are captured in 8-bit XAVC-L (1920x1080) 9Mbps MP4 wrapper. Proxy files cannot be captured during 16-bit RAW output.\u003c\/p\u003e\n\u003ch2\u003eReliable durability and weather resistance\u003c\/h2\u003e\n\u003cp\u003eIn response to feedback from working professional, the dust and moisture resistance of FX6 have been dramatically improved when compared to FS5 II, thanks to refinements throughout the body. Additional sealing is applied to the media compartment lid, terminal cover and all joints in the chassis. Routes to dust and moisture entry have been re-examined to ensure reliable operation in challenging environments. Even though the dust and moisture resistance and therefore reliability have been significantly improved, the body dimensions remain compact.\u003c\/p\u003e\n\u003ch2\u003eHigh-definition 2.76 million-dot (approx.) flexible LCD touch panel\u003c\/h2\u003e\n\u003cp\u003eThe 3.5” LCD panel (1280 x 720 pixels) is mounted on an extended pedestal and adjustable to a wide range of angles for easy video monitoring regardless of camera rigging and shooting angle. Mounting points are provided at three places on the handle and two on the body. With touch panel support and a quick access control menu, it provides intuitive control for commonly accessed features. Camera operators can change key settings with a single touch - including Codec, Imager Scan Mode, Picture Size and Frequency, Base ISO and Sensitivity, Shooting Mode and Audio Levels.\u003c\/p\u003e\n\u003ch2\u003eInnovative heat dissipation to prevent thermal shut down\u003c\/h2\u003e\n\u003cp\u003eFX6 features an innovative heat dissipation structure to ensure dependable full-frame recording in demanding environments and at high resolutions and frame rates. This includes a complete redesign of the chassis structure, placement of the internal heatsinks and the entire airflow structure, from louvers to circuit board layout. When required, a silent fan provides ventilation for continuous recording at full resolution, with intake and exhaust air structurally isolated to maintain strong dust and moisture resistance.\u003c\/p\u003e\n\u003ch2\u003eProfessional connectivity\u003c\/h2\u003e\n\u003cp\u003eFX6 features a range of professional interfaces including independent 12G-SDI (supports 3G\/6G-SDI) suitable for external 16-bit RAW recording as well as HDMI output for program monitoring. Timecode (TC IN\/ TC OUT) connectors allow multi-camera sync, and SuperSpeed USB-C 5Gbps (USB 3.2) allows shooting data to be uploaded to a PC at high speed.\u003c\/p\u003e\n\u003ch2\u003eA choice of battery types for different applications\u003c\/h2\u003e\n\u003cp\u003eFX6 is compatible with BP-U series battery packs. The BP-U35 (supplied), BP-U70, BP-U100t or BP-U60T can be selected according to shooting needs. The BP-U35, for example, is an ideal choice to make most of the camera's mobility when it is to be used handheld. The BP-U100, on the other hand, can provide extended recording time when the FX6 is to be mounted on a tripod or other support. The battery CHECK button allows charge level to be checked even when the battery is not connected to the camera.\u003c\/p\u003e\n\u003ch2\u003eSmart handle\u003c\/h2\u003e\n\u003cp\u003eThe smart handle, attachable to the top of FX6, allows stable camerawork and operation in low-angle shooting. It's also equipped with XLR terminals, a mic holder and a digital Ml (Multi Interface) Shoe, allowing use with a variety of existing pro accessories. Two assignable buttons, a multi-selector button and a handle assignable dial have also been added for improved operability. Standard 1\/4-inch screw holes for accessory attachment are provided at seven locations on the handle for increased flexibility. Thoughtful touches for adaptable workflows are also considered, such as including storage for the handle protection cap in the handle itself which is used to seal the body connectors if the handle is removed for rigging.\u003c\/p\u003e\n\u003ch2\u003eSmart grip\u003c\/h2\u003e\n\u003cp\u003eFX6's ergonomic Smart Grip is designed for powerful and comfortable camera control even during prolonged or dynamic shooting situations. Three customizable buttons, plus essential zoom and start\/stop control and a custom dial suitable for Iris or Variable ND Filter control, are all positioned in easy grip reach. The freely-adjustable telescoping handle and grip angle are set with a single button, for effortless position changes without slowing production.\u003c\/p\u003e\n\u003ch2\u003eDual card slots, both compatible with SD and CFexpress Type A\u003c\/h2\u003e\n\u003cp\u003eProfessional workflows demand two identical card slots for peace-of-mind redundant recording or extended record times with additional media options. Both media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new high-speed CFexpress Type A cards for higher overall capacity and faster read\/write speeds. CFexpress Type A cards are ideally suited to 4K movie recording at high bit rates and frame rates, providing next-generation write speeds and are capable of quickly clearing camera buffers even when high volumes of movie data are being generated.\u003c\/p\u003e\n\u003ch2\u003eData communications to support on­site workflow\u003c\/h2\u003e\n\u003cp\u003eTo facilitate professional workflows, network communications features support both FTP transfer for movie files as well as remote shooting capability. Wireless 5GHz \/ 2.4GHz15 LAN connections are supported, and wired connectivity to 1000BASE-l Ethernet networks is available via a USB-to-Ethernet adaptor cable connected to the camera's USB Type-C® port supporting SuperSpeed USB SGbps (USB 3.2).\u003c\/p\u003e\n\u003ch2\u003eDual XLR inputs and enhanced audio capability\u003c\/h2\u003e\n\u003cp\u003eThe handle of the FX6 carries two independent easy-access XLR audio inputs to connect external professional microphones. Additionally, the Ml (Multi Interface) Shoe allows for compatible MI Shoe microphones to be connected, such as the UWP series wireless microphone or additional XLR kits like the XLR-K3M. The Smart Handle includes built-in stereo microphone while the body houses a monaural microphone - useful for syncing video when only the body is in use.\u003c\/p\u003e\n\u003ch2\u003eMetadata to facilitate editing with Catalyst\u003c\/h2\u003e\n\u003cp\u003eSony's Catalyst Browse and Prepare software are ideal production partners for FX6 which records three types of metadata: image stabilization, clip flag, and camera rotation. These can be useful when previewing and preparing to edit in Sony's free Catalyst Browse or cost-effective Catalyst Prepare software.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32955826962537,"sku":"ILME-FX6V","price":7298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FX6-Body-Only-1.jpg?v=1605738552"},{"product_id":"sony-fx6-full-frame-cinema-camera-w-fe-24-105mm-f-4-g-lens","title":"Sony FX6 Full Frame Cinema Camera w\/ FE 24-105mm f\/4 G Lens","description":"\u003ch2\u003eA new line of cinema cameras\u003c\/h2\u003e\n\u003cp\u003eSony’s Cinema Line, which also includes the VENICE and FX9 cameras, delivers a coveted filmic look cultivated from extensive experience in digital cinema production. As part of the Cinema Line, the all-new \u003cstrong\u003eSony FX6 Full Frame Cinema Camera\u003c\/strong\u003e incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. It is also compatible with the wide range of Sony E-mount lenses for creative flexibility and has enhanced operability thanks to an innovative body design, extensive durability and intuitive customizability.\u003c\/p\u003e\n\u003ch2\u003eImage sensor with blazing fast readout speed\u003c\/h2\u003e\n\u003cp\u003eThe back-illuminated full-frame Exmor R™ CMOS sensor, with 10.2 effective megapixels, boasts a blazingly fast data readout speed along with high sensitivity and wide dynamic range. An advanced color filter array boosts color reproduction accuracy, while focal plane phase-detection AF enables solid autofocus stability and excellent precision, all of which contribute to outstanding image quality.\u003c\/p\u003e\n\u003ch2\u003eHigh performance image-processing engine\u003c\/h2\u003e\n\u003cp\u003eThe BlONZ XR image-processing engine boasts class-leading speed, providing up to four times faster processing performance compared to the FS5 II, minimizing latency while providing impressive real-time processing capabilities. The engine performs real time processing of autofocus (AF), image recognition and image quality adjustments, while also handling data transfer, user interface and other camera operations.\u003c\/p\u003e\n\u003ch2\u003eHigh sensitivity, wide dynamic range\u003c\/h2\u003e\n\u003cp\u003eBeautiful bokeh expression and high sensitivity performance are delivered by Sony’s 10.2-megapixel1 full-frame back-illuminated Exmor R CMOS sensor and a state-of-the-art BIONZ XR processing engine. Thanks to the large pixel size and back illuminated structure of the full frame sensor, the FX6 delivers an incredible 15+ stop wide dynamic range with high sensitivity and low noise throughout the camera’s sensitivity range. Its base sensitivity is ISO 800 with an enhanced sensitivity setting of ISO 12,800 - expandable up to 409,600 - for shooting in low and very low light conditions.\u003c\/p\u003e\n\u003ch2\u003eAcclaimed cinematic -color with S-Cinetone\u003c\/h2\u003e\n\u003cp\u003eThe inclusion of Sony's acclaimed S-Cinetone look, inherited from the development of the VENICE and FX9 development, allows beautiful images to be achieved directly in-camera. S-Cinetone is optimized for natural skin tones and mid-range colors, with gentle highlight roll-off, for impressive subject depiction.\u003c\/p\u003e\n\u003ch2\u003e4K High Frame Rate 120fps recording\u003c\/h2\u003e\n\u003cp\u003eFull-frame 4K (QFHD) recording at up to 120fps with autofocus is possible thanks to the high-speed readout capabilities of the image sensor and the powerful BIONZ XR processor. Even at high frame rates, ultra-detailed 4K (QFHD) images are captured using full-pixel readout without binning, for clear post-produced slow motion (up to 5x slower than real time). The high-precision AF even allows wide open aperture for beautiful full-frame bokeh to be achieved during slow motion shooting.\u003c\/p\u003e\n\u003ch2\u003e10-bit depth and 4:2:2 color sampling\u003c\/h2\u003e\n\u003cp\u003eThe FX6 is capable of 4K internal recording, encoding 10-bit depth and 4:2:2 color sampling with either Full-HD Long-GOP or 4K All Intra compression. This makes it possible to push your color grades further, stretching video out for ultimate HDR realism while still retaining natural gradation, for true editing freedom.\u003c\/p\u003e\n\u003ch2\u003eSony's powerful built in electronic Variable ND Filter\u003c\/h2\u003e\n\u003cp\u003eSony's revolutionary internal electronic variable ND filter offers easy and seamless control of the camera’s filter density. Users can adjust the filter density manually in increments from 1\/4 to 1\/128 or set variable ND to auto for a smooth and seamless transition from 0 to 1\/128 ND. Variable ND in auto perfectly exposes images without affecting the depth of field, shutter angle or ISO even during changing lighting conditions. Additional creative control allows the user to change depth of field without changing exposure by adjusting the iris while the variable ND automatically adjusts for exposure. Combined with the camera’s ultra-high sensitivity, the electronic variable ND filter provides users with outstanding creative control in almost any shooting environment.\u003c\/p\u003e\n\u003ch2\u003e10-bit HLG9 picture profile\u003c\/h2\u003e\n\u003cp\u003eAn HLG9 (Hybrid Log-Gamma) HDR picture profile, complete with the wide-gamut BT.2020 color space, can be used for direct HDR (HLG) playback on compatible TVs. The result is true-to-life imagery close to what the naked eye can see, with detailed shadows and highlights, less blackout and less whiteout, all without the need for color grading. 10-bit recordings reproduce a level of fine gradation and detail for extraordinary realism.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra internal recording\u003c\/h2\u003e\n\u003cp\u003eIn addition to Long-GOP inter-frame compression, internal intra-frame (All-Intra) recording is supported. XAVC 4K Intra recording compresses each frame independently at a high bitrate, up to 600Mbps, so is ideal for capturing complex motion, and allowing maximum flexibility and playback performance during post-production.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW data output\u003c\/h2\u003e\n\u003cp\u003eTo facilitating high image quality and more flexible and efficient editing in post-production, the camera supports 16-bit RAW data output to an external recorder via SDI. RAW video output is DCI (4096x2160) or QFHD (3840x2160) data from the image sensor with a choice of 59.94 \/ 50 \/ 29.97 \/ 25 \/ 24 \/ 23.98 frame rates. Simultaneous RAW output is possible while recording internal XAVC-I.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 for better reproduction of gradations\u003c\/h2\u003e\n\u003cp\u003eS-Log3 gamma curves are available, with S-Log3 designed for better reproduction of gradations from shadows to the mid-grey range (18% grey), enabling a dynamic range of up to 15+ stops. Two color gamut settings (S- Gamut3, and S-Gamut3.Cine) make post-production editing and color grading easier when matching the colors of footage shot on the FX6 with Sony's Cinema Line cameras including the FX9 and VENICE.\u003c\/p\u003e\n\u003ch2\u003ePreset and User 3D LUT compatibility with Scene File\u003c\/h2\u003e\n\u003cp\u003eThe Scene File function provides powerful color interpretation right in the camera, with a range of presets and custom User 3D LUT imports to fit your production or style requirements. Four preset scene file types are included for SDR shooting (S­Cinetone, Standard, Still, ITU709) and two for HDR (HLG9 Live, HLG Natural). A further 16 slots support User 3D LUT import to achieve custom looks or for specific monitoring or color-space transforms.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF for dependable focus during movie shooting\u003c\/h2\u003e\n\u003cp\u003eFX6 incorporates Sony’s highly acclaimed Fast Hybrid AF (autofocus) in all modes and frame rates. Fast Hybrid AF combines 627 focal plane phase-detection AF points with contrast-detection AF. This results in highly precise, smooth tracking of fast ­moving subjects even over a wide range with a shallow depth of field, approx. 89% of the imaging area. Adjustable AF Transition Speed and AF Subject Shift Sensitivity parameters allow more flexible focus control, as demanded by professional users. Both allow preset settings to be recalled during recording by using a customizable button.\u003c\/p\u003e\n\u003ch2\u003eReal-time Eye AF and Face Detection AF\u003c\/h2\u003e\n\u003cp\u003ePowerful Real-time Eye AF and Face Detection AF are built in for reliable focusing on people, especially in unpredictable shooting environments such as news gathering, event and documentary shooting. The real-time processing capability of the BIONZ XR image processing engine automatically maintains accurate eye focus on faces even in profile, looking up or down, or partially obscured - allowing you to concentrate fully on shot composition.\u003c\/p\u003e\n\u003ch2\u003eLens-ring AF subject selection\u003c\/h2\u003e\n\u003cp\u003eWhen the AF Assist function is ON, rotating the focus ring instantly switches from autofocus to manual focus so that a different subject can be quickly selected. The face selection algorithm has also been improved so that the focus ring can be used to quickly and intuitively select specific individuals from within a group when shooting with Real-time Eye AF or Face Detection. Autofocus operation resumes as soon as the user stops rotating the lens focus ring, and the last subject selected by the focus ring is automatically tracked.\u003c\/p\u003e\n\u003ch2\u003eProxy recording for more efficient editing workflow\u003c\/h2\u003e\n\u003cp\u003eWhen capturing higher bit­rate formats such as XAVC-I 4K, low bit-rate HD proxy files can be recorded simultaneously. These smaller proxy files can then be used for editing and previewing prior to final production delivery which reduces computer load and allows faster and more efficient workflows. Proxy files are captured in 8-bit XAVC-L (1920x1080) 9Mbps MP4 wrapper. Proxy files cannot be captured during 16-bit RAW output.\u003c\/p\u003e\n\u003ch2\u003eReliable durability and weather resistance\u003c\/h2\u003e\n\u003cp\u003eIn response to feedback from working professional, the dust and moisture resistance of FX6 have been dramatically improved when compared to FS5 II, thanks to refinements throughout the body. Additional sealing is applied to the media compartment lid, terminal cover and all joints in the chassis. Routes to dust and moisture entry have been re-examined to ensure reliable operation in challenging environments. Even though the dust and moisture resistance and therefore reliability have been significantly improved, the body dimensions remain compact.\u003c\/p\u003e\n\u003ch2\u003eHigh-definition 2.76 million-dot (approx.) flexible LCD touch panel\u003c\/h2\u003e\n\u003cp\u003eThe 3.5” LCD panel (1280 x 720 pixels) is mounted on an extended pedestal and adjustable to a wide range of angles for easy video monitoring regardless of camera rigging and shooting angle. Mounting points are provided at three places on the handle and two on the body. With touch panel support and a quick access control menu, it provides intuitive control for commonly accessed features. Camera operators can change key settings with a single touch - including Codec, Imager Scan Mode, Picture Size and Frequency, Base ISO and Sensitivity, Shooting Mode and Audio Levels.\u003c\/p\u003e\n\u003ch2\u003eInnovative heat dissipation to prevent thermal shut down\u003c\/h2\u003e\n\u003cp\u003eFX6 features an innovative heat dissipation structure to ensure dependable full-frame recording in demanding environments and at high resolutions and frame rates. This includes a complete redesign of the chassis structure, placement of the internal heatsinks and the entire airflow structure, from louvers to circuit board layout. When required, a silent fan provides ventilation for continuous recording at full resolution, with intake and exhaust air structurally isolated to maintain strong dust and moisture resistance.\u003c\/p\u003e\n\u003ch2\u003eProfessional connectivity\u003c\/h2\u003e\n\u003cp\u003eFX6 features a range of professional interfaces including independent 12G-SDI (supports 3G\/6G-SDI) suitable for external 16-bit RAW recording as well as HDMI output for program monitoring. Timecode (TC IN\/ TC OUT) connectors allow multi-camera sync, and SuperSpeed USB-C 5Gbps (USB 3.2) allows shooting data to be uploaded to a PC at high speed.\u003c\/p\u003e\n\u003ch2\u003eA choice of battery types for different applications\u003c\/h2\u003e\n\u003cp\u003eFX6 is compatible with BP-U series battery packs. The BP-U35 (supplied), BP-U70, BP-U100t or BP-U60T can be selected according to shooting needs. The BP-U35, for example, is an ideal choice to make most of the camera's mobility when it is to be used handheld. The BP-U100, on the other hand, can provide extended recording time when the FX6 is to be mounted on a tripod or other support. The battery CHECK button allows charge level to be checked even when the battery is not connected to the camera.\u003c\/p\u003e\n\u003ch2\u003eSmart handle\u003c\/h2\u003e\n\u003cp\u003eThe smart handle, attachable to the top of FX6, allows stable camerawork and operation in low-angle shooting. It's also equipped with XLR terminals, a mic holder and a digital Ml (Multi Interface) Shoe, allowing use with a variety of existing pro accessories. Two assignable buttons, a multi-selector button and a handle assignable dial have also been added for improved operability. Standard 1\/4-inch screw holes for accessory attachment are provided at seven locations on the handle for increased flexibility. Thoughtful touches for adaptable workflows are also considered, such as including storage for the handle protection cap in the handle itself which is used to seal the body connectors if the handle is removed for rigging.\u003c\/p\u003e\n\u003ch2\u003eSmart grip\u003c\/h2\u003e\n\u003cp\u003eFX6's ergonomic Smart Grip is designed for powerful and comfortable camera control even during prolonged or dynamic shooting situations. Three customizable buttons, plus essential zoom and start\/stop control and a custom dial suitable for Iris or Variable ND Filter control, are all positioned in easy grip reach. The freely-adjustable telescoping handle and grip angle are set with a single button, for effortless position changes without slowing production.\u003c\/p\u003e\n\u003ch2\u003eDual card slots, both compatible with SD and CFexpress Type A\u003c\/h2\u003e\n\u003cp\u003eProfessional workflows demand two identical card slots for peace-of-mind redundant recording or extended record times with additional media options. Both media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new high-speed CFexpress Type A cards for higher overall capacity and faster read\/write speeds. CFexpress Type A cards are ideally suited to 4K movie recording at high bit rates and frame rates, providing next-generation write speeds and are capable of quickly clearing camera buffers even when high volumes of movie data are being generated.\u003c\/p\u003e\n\u003ch2\u003eData communications to support on­site workflow\u003c\/h2\u003e\n\u003cp\u003eTo facilitate professional workflows, network communications features support both FTP transfer for movie files as well as remote shooting capability. Wireless 5GHz \/ 2.4GHz15 LAN connections are supported, and wired connectivity to 1000BASE-l Ethernet networks is available via a USB-to-Ethernet adaptor cable connected to the camera's USB Type-C® port supporting SuperSpeed USB SGbps (USB 3.2).\u003c\/p\u003e\n\u003ch2\u003eDual XLR inputs and enhanced audio capability\u003c\/h2\u003e\n\u003cp\u003eThe handle of the FX6 carries two independent easy-access XLR audio inputs to connect external professional microphones. Additionally, the Ml (Multi Interface) Shoe allows for compatible MI Shoe microphones to be connected, such as the UWP series wireless microphone or additional XLR kits like the XLR-K3M. The Smart Handle includes built-in stereo microphone while the body houses a monaural microphone - useful for syncing video when only the body is in use.\u003c\/p\u003e\n\u003ch2\u003eMetadata to facilitate editing with Catalyst\u003c\/h2\u003e\n\u003cp\u003eSony's Catalyst Browse and Prepare software are ideal production partners for FX6 which records three types of metadata: image stabilization, clip flag, and camera rotation. These can be useful when previewing and preparing to edit in Sony's free Catalyst Browse or cost-effective Catalyst Prepare software.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32955829190761,"sku":"ILME-FX6VK","price":8698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FX6-Body-Only-4_cc8eebb7-42e7-459a-9f03-449799a77114.jpg?v=1605745211"},{"product_id":"sony-fe-35mm-f1-4-gm-lens","title":"Sony FE 35mm f1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003e35mm F1.4 GM\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003ch2\u003eAdvanced Optical Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFE 35mm F1.4 GM\u003c\/strong\u003e delivers incredible G Master quality and performance in a compact and lightweight design, ideal for any occasion. Using Sony’s most advanced optical design and manufacturing technology, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, an ED (Extra-low Dispersion) glass element and Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flea and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 10px; float: left;\" alt=\"Portrait showing bokeh, and 11 aperture blades\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472094_1_480x480.jpg?v=1610644928\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eF1.4 max aperture\u003c\/h2\u003e\n\u003cp\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eTwo XA (Extreme Aspherical) lens element\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472089_480x480.jpg?v=1610645103\" alt=\"close up on model's eye and comparing background bokeh\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful, natural-looking bokeh\u003c\/h2\u003e\n\u003cp\u003eWhile the two XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003ch2\u003eAn ED glass element\u003c\/h2\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472090_480x480.jpg?v=1610645180\" alt=\"close up shot on a grasshopper showing macro detail\" style=\"margin-top: 10px; margin-right: 15px; margin-bottom: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eClose-ups with stunning bokeh\u003c\/h2\u003e\n\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e\n\u003ch2\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472095_480x480.jpg?v=1610645280\" alt=\"Sony 35mm 1.4 GM lens on an A7S III with Microphone\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 15px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMoviemaking advantage\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\n\u003ch2\u003eAperture ring with switchable click stops\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33064384069737,"sku":"SEL35F14GM","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-35mm-f1.8-GM-Lens-1.jpg?v=1610560731"},{"product_id":"tamron-150-500mm-f-5-6-7-di-iii-vc-vxd-lens-for-sony-fe","title":"Tamron 150-500mm f\/5-6.7 Di III VC VXD Lens for Sony FE","description":"\u003ch2\u003eMastering the magical world of 500mm ultra-telephoto zoom lenses\u003c\/h2\u003e\n\u003cp\u003eAn astonishingly compact ultra-telephoto zoom lens with image stabilization specifically designed for Sony E-mount full-frame mirrorless cameras. The \u003cstrong\u003e150-500mm F\/5-6.7 Di III VC VXD (Model A057) zoom lens\u003c\/strong\u003e for Sony E-mount full-frame mirrorless cameras upends conventional wisdom for ultra-telephoto zoom lenses, with a very compact design and high image quality. The 150-500mm F5-6.7 achieves a 500mm focal length while retaining a compact size, with a length of just 209.6mm (8.3 in) and a maximum diameter of 93mm, enabling comfortable handheld shooting. The design places major emphasis on image quality. The optical construction features 25 elements in 16 groups and utilizes special lens elements and hybrid aspherical lens elements to control various potential aberrations such as chromatic aberrations. The 150-500mm F5-6.7 zoom is also equipped with a high-speed, high-precision linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) and VC (Vibration Compensation), ensuring that no photogenic moment is ever missed. Additionally, the lens has a MOD (Minimum Object Distance) of 0.6m (23.6 in) at the 150mm end and remarkable overall usability. The Arca-Swiss compatible tripod mount has strap attachment holes and there are various features to support outdoor shooting, including Moisture-Resistant Construction and Fluorine Coating. The 150-500mm F5-6.7 is a highly versatile lens that lets you capture a wide array of subjects ranging from landscapes and birds to sports and wildlife photography. You will be amazed when you experience the powerful and unique world of ultra-telephoto lenses for yourself.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Comfortable handheld shooting with full-frame 500mm lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/01_78a9da3d-eca3-4d69-baf4-8e51601f83ea_480x480.jpg?v=1619647264\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEnjoy comfortable handheld shooting with a compact full-featured, full-frame 500mm lens\u003c\/h2\u003e\n\u003cp\u003eConsidering its pairing with mirrorless cameras, TAMRON pursued a compact size that allows handheld shooting while developing the 150-500mm F5-6.7. With a length of 209.6mm (8.3 in) and maximum diameter of 93mm, the 150-500mm F5-6.7 is astonishingly compact for a 500mm-class ultra-telephoto zoom lens built for use on full-frame mirrorless cameras. Even when extended to the 500mm telephoto end, the lens has a suppressed length of around 283mm (11.1 in). Another distinctive feature is that the arc of rotation of the zoom ring is small—only 75°—which enables swift adjustment to the desired focal length with minimal movement.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Uncompromising high image quality throughout the entire zoom range\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/02_480x480.jpg?v=1619647350\"\u003e\u003c\/div\u003e\n\u003ch2\u003eUncompromising high image quality throughout the entire zoom range\u003c\/h2\u003e\n\u003cp\u003eIn addition to covering a broad range of focal lengths, the 150-500mm F5-6.7 zoom has high resolving power with excellent image-rendering performance across the entire zoom range. The optical construction features 25 elements in 16 groups. The effective placement of special lens elements—including XLD (eXtra Low Dispersion), LD (Low Dispersion) and hybrid aspherical lens elements—enables the 150-500mm F5-6.7 to produce clear images while controlling chromatic aberrations. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating is used to suppress ghosting and flare, which commonly occur under backlit conditions. These features allow the lens to produce finely detailed images of a wide variety of subjects including wild animals, birds, nature and sports, while producing soft and beautiful bokeh effects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"High-speed, high-precision AF means you’ll never miss a photo opportunity\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/03_480x480.jpg?v=1619647381\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh-speed, high-precision AF means you’ll never miss a photo opportunity\u003c\/h2\u003e\n\u003cp\u003eThe 150-500mm F5-6.7 zoom’s AF drive system is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism. VXD delivers extreme high-speed and high-precision movement and ensures exceptionally responsive performance. Even when shooting at the ultra-telephoto end with a focal length of 500mm, the 150-500mm F5-6.7 enables comfortable, stress-free focusing at all shooting distances from near to far. Focus tracking performance is also very high, facilitating shooting of fast-moving subjects, such as when photographing wild birds, sports, vehicles and wildlife in general. The linear motor also suppresses drive noise and vibrations during focusing, making it ideal for shooting both still photos and video in environments that demand quietness.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"VC image stabilization facilitates shooting handheld at the 500mm ultra-telephoto position\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/04_24dd5e6d-f405-4e66-961a-19d6bc70d053_480x480.jpg?v=1619647407\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVC image stabilization facilitates shooting handheld at the 500mm ultra-telephoto position\u003c\/h2\u003e\n\u003cp\u003eWhen shooting in the ultra-telephoto range, even the smallest vibrations can lead to loss of image clarity. The 150-500mm F5-6.7 is equipped with VC (Vibration Compensation) functionality to support sharp images despite unavoidable camera shake. VC delivers powerful support for handheld shooting of scenes with low light levels, such as evening scenes and indoor shots, without the use of a tripod. The lens also features a VC mode selection switch with three modes including a dedicated panning mode (Mode 1: Standard, Mode 2: Exclusively for Panning, and Mode 3: Framing Priority), thereby enabling selection of the ideal VC mode to match shooting conditions and preferences.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"MOD of 0.6m (23.6 in) when shooting at the 150mm setting\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/05_480x480.jpg?v=1619647435\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMOD of 0.6m (23.6 in) when shooting at the 150mm setting\u003c\/h2\u003e\n\u003cp\u003eThe 150-500mm F5-6.7 zoom lets users freely enjoy telephoto macro shooting of subjects at closeup distances. The lens has an MOD (Minimum Object Distance) of 0.6m (23.6 in) at the 150mm wide-angle end, and 1.8m (70.9 in) at the 500mm telephoto end. More remarkably, the maximum magnification ratio at the 150mm end is 1:3.1, offering excellent close-up shooting capabilities for an ultra-telephoto zoom lens. The versatile performance of the 150-500mm F5-6.7 enables shooting of a diverse range of scenes from plants and insects to closeup tabletop photos. It also allows users to shoot very dramatic images because it gives the illusion that the distance between objects is less than in real life. Secondarily, it’s also possible to get interesting head-and-shoulder portraits because of this compression effect.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":39387045789801,"sku":"AFA057S-700","price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/150-500mm-f-5-6.7-Di-III-VC-VXD-Lens-for-Sony-FE-1.jpg?v=1619647090"},{"product_id":"tamron-35-150mm-f-2-2-8-di-iii-vxd-lens-for-sony-fe","title":"Tamron 35-150mm f\/2-2.8 Di III VXD Lens for Sony FE","description":"\u003cp\u003eThe \u003cstrong\u003e35-150mm F\/2-2.8 Di III VXD (Model A058)\u003c\/strong\u003e is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience.\u003c\/p\u003e\n\u003cp\u003eThis lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject.\u003c\/p\u003e\n\u003ch2\u003eThe world's first F2-2.8 fast-aperture zoom lens\u003c\/h2\u003e\n\u003cp\u003eThe new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise.\u003c\/p\u003e\n\u003ch2\u003eVersatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm\u003c\/h2\u003e\n\u003cp\u003eThe 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography.\u003c\/p\u003e\n\u003ch2\u003eOutstanding optical performance throughout the zoom range\u003c\/h2\u003e\n\u003cp\u003eThanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures.\u003c\/p\u003e\n\u003cp\u003eThe versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one!\u003c\/p\u003e\n\u003ch2\u003eFast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus\u003c\/h2\u003e\n\u003cp\u003eThe lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise.\u003c\/p\u003e\n\u003ch2\u003eAchieve stellar close-up photos\u003c\/h2\u003e\n\u003cp\u003eThe new 35-150mm F2-2.8 boasts the ability to take closeup photographs extremely close to the subject. At the 35mm wide-angle end, the MOD is 0.33m (13 in), achieving a maximum magnification ratio of 1:5.7. To further accentuate the subject and separate it visually from its surroundings you can create a greatly blurred background using the large F2-2.8 maximum aperture. You can also take unique and impressive photos, including overhead shots of food and close-ups of parts of small objects, flowers, or other subject details.\u003c\/p\u003e\n\u003ch2\u003eProprietary software tool TAMRON Lens Utility™ for lens function customization\u003c\/h2\u003e\n\u003cp\u003eThis lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.\u003c\/p\u003e\n\u003ch2\u003eFunctions of TAMRON Lens Utility\u003c\/h2\u003e\n\u003cstrong\u003eCustom Switch settings\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eA-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B\u003c\/li\u003e\n\u003cli\u003eFocus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button\u003c\/li\u003e\n\u003cli\u003eSwitch Focus Ring Function (Focus\/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment\u003c\/li\u003e\n\u003cli\u003eAssign function from the camera: Assign custom functions from the camera body\u003c\/li\u003e\n\u003cli\u003e*The function of Focus Set Button can be cleared\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eFocus Ring settings\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eMF Ring Rotation: Change the rotation direction of the focus ring\u003c\/li\u003e\n\u003cli\u003eMF Method: Choose the method of focus operation when using the focus ring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eFirmware updates\u003c\/strong\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":39640747245673,"sku":"AFA058S-700","price":1699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/35-150mm-F-2-2.8-Di-III-VXD-1.jpg?v=1633032976"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f2.8 GM OSS II Lens","description":"\u003cp\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest large-aperture telephoto zoom lens. With significantly evolved AF performance, the \u003cstrong\u003eFE 70-200mm F2.8 GM OSS II\u003c\/strong\u003e can deliver the full potential of today’s advanced still and movie camera bodies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-5_480x480.jpg?v=1634162366\" alt=\"Lake side forest\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eUnprecedented image quality\u003c\/h2\u003e\n\u003cp\u003eThe FE 70-200mm F2.8 GM OSS II delivers superb Image quality throughout the zoom range at all focusing distances with two aspherical elements and one XA (extreme aspherical) element to ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements and one ED aspherical element to minimize chromatic aberration while Sony’s Nano AR (anti-reflective) Coating II subdues flare and ghosting. For additional reach, high-performance 1.4x and 2x teleconverters are available (sold separately).\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-1_480x480.jpg?v=1634162471\" alt=\"Close up of female runner's eye\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eExquisite G Master bokeh and excellent close-up performance\u003c\/h2\u003e\n\u003cp\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade circular aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 1.32 ft (0.4 meters) at 70mm and 2.69 ft (0.82 meters) at 200mm. Maximum magnification is 0.3x. Deep bokeh at F2.8 adds extra expressive close-up capability. Floating focus ensures pinpoint sharpness even at minimum focus distance, while inner focus makes it easy to get close.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-2_480x480.jpg?v=1634162519\" alt=\"autofocus motor diagram\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast, precise AF supports creative shooting\u003c\/h2\u003e\n\u003cp\u003eFour of Sony’s original XD (Extreme Dynamic) Linear Motors, two for each of the lens’s focus groups, deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model for fast, precise continuous autofocus and tracking for stills and movies. AF tracking while zooming is improved by approx. 30% which greatly increase chances of getting the shot even with subjects moving rapidly towards the lens. A floating focus mechanism that divides the lens’s focus group into two independently controllable groups is extremely effective in minimizing aberration that varies with focusing distance.\u003c\/p\u003e\n\u003ch2\u003eProfessional movie capability\u003c\/h2\u003e\n\u003cp\u003eDesigned with movie magic in mind and the latest lens technology to reduce focus breathing, focus shift when zooming and axis shift when zooming. The XD Linear Motors and a new aperture drive unit contribute to quiet operation and independent control rings for focus, zoom and iris, with a click on\/off switch for the aperture ring, make this lens ideal for movie shooting. Sony’s Linear Response MF feature ensures responsive and repeatable direct manual focus control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-3_480x480.jpg?v=1634162579\" alt=\"over the shoulder view of photographer shooting a volleyball game\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eThe lightest in its class\u003c\/h2\u003e\n\u003cp\u003eThis lens offers outstanding optical quality and autofocus in the world’s lightest 70-200mm F2.8 zoom lens. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 2.3 lb. (1045 grams); approx. 29% lighter than the previous model. Advanced design improves balance, while a constant barrel length further contributes to easy, agile handling.\u003c\/p\u003e\n\u003ch2\u003eAberration controlled for superb images\u003c\/h2\u003e\n\u003cp\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding. An ED aspherical element is also used to simultaneously suppress chromatic and spherical aberration that are common issues in telephoto lenses.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"close up of lens switches and control dials\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-4_480x480.jpg?v=1634162707\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eProfessional control and reliability\u003c\/h2\u003e\n\u003cp\u003eFlexible focus control is provided by features such as Full-time DMF (Direct Manual Focus), Linear Response MF, and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, 2, and 3 optical image stabilization ensure sharp images in different shooting conditions and a dust and moisture resistant design plus fluorine-coated front element maximize reliability in tough environments.\u003c\/p\u003e\n\u003ch2\u003eNano AR Coating II for maximum clarity\u003c\/h2\u003e\n\u003cp\u003eSony’s Nano AR Coating II has been developed and evenly applied to large lens elements and highly curved element surfaces to suppress internal reflections to minimize flare and ghosting for clear, crisp imagery. Despite the lens's complex design, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/p\u003e\n\u003ch2\u003eHigh-performance teleconverters\u003c\/h2\u003e\n\u003cp\u003eOptional high-performance 1.4x and 2.0x teleconverters extend the lens's focal length to a maximum of 400mm (600mm on an APS-C body) at F5.6. Full G Master quality is maintained when the teleconverters are in use. Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.\u003c\/p\u003e\n\u003ch2\u003eDesigned for refined movie imagery\u003c\/h2\u003e\n\u003cp\u003eThe latest lens design technology reduces focus breathing, focus shift when zooming, and axis shift when zooming. XD Linear Motors and a newly developed aperture drive unit also contribute to quiet operation, greatly reducing noise and vibration that can interfere with movie recording. Independent control rings for focus, zoom, and iris, allow precise manual operation in movie applications. The aperture ring has a click on\/off switch that allows the aperture click switch stops to be turned ON for tactile feedback when shooting stills or OFF for smooth, silent iris control when shooting movies.\u003c\/p\u003e\n\u003ch2\u003eIris lock stops unwanted exposure shifts\u003c\/h2\u003e\n\u003cp\u003eAn iris lock switch prevents unwanted exposure changes while shooting. When locked, the aperture is either locked at the [A] position or can be rotated between any of the manual settings from F2.8 to F22. When unlocked, the aperture ring can be rotated between [A] and any of the manual settings without limitation.\u003c\/p\u003e\n\u003ch2\u003eOptical image stabilization with three modes\u003c\/h2\u003e\n\u003cp\u003eBuilt-in optical image stabilization makes it easy to shoot sharp images handheld. MODE 1 is for normal use image stabilization while MODE 2 stabilization is optimized for panning shots and MODE 3 emphasizes framing stability when shooting dynamic, unpredictable motion. 5-axis image stabilization becomes available when the lens is mounted on an α body that has in-body image stabilization.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection\u003c\/h2\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose. Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually while shooting stills or movies. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003c\/p\u003e\n\u003ch2\u003eFull-time DMF supports pinpoint focus\u003c\/h2\u003e\n\u003cp\u003eWhen the Full-time DMF is ON, manual focus is automatically engaged when the focus ring is operated, even in AF-C mode. This is a great way to refine focus after initial autofocus and allows quick correction if autofocus targets the wrong subject. Full-time DMF is not affected by focus-range limiter switch settings.\u003c\/p\u003e\n\u003ch2\u003eFocus-range limiter\u003c\/h2\u003e\n\u003cp\u003eA focus-range limiter switch (FULL\/∞~3m) makes it possible to limit AF operation to a predetermined range to maximize AF speed and prevent focusing on unwanted objects.\u003c\/p\u003e\n\u003ch2\u003eDust and moisture resistant design\u003c\/h2\u003e\n\u003cp\u003eThe dust and moisture resistant design make this lens appropriate for heavy-duty outdoor use providing the reliability needed in challenging conditions by professionals and enthusiasts. Dust and moisture resistance are notably improved compared to the previous model. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount. The internal zoom mechanism further resists dust and moisture while maintaining a constant lens barrel length.\u003c\/p\u003e\n\u003ch2\u003eThree customizable focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eThree customizable focus hold buttons are provided 90˚ apart for easy access and convenient control when shooting in horizontal or vertical orientation and just about any angle. The focus hold buttons not only perform their primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003ch2\u003eNew lens hood design\u003c\/h2\u003e\n\u003cp\u003eThe supplied lens hood features an opening that allows convenient operation of circular polarizing or variable ND filters. It also has a flocked interior that is highly effective in preventing unwanted reflections. Silicone rubber is used on the circular front edge of the hood to enhance overall usability.\u003c\/p\u003e\n\u003ch2\u003eRemovable tripod mount\u003c\/h2\u003e\n\u003cp\u003eA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39654581403753,"sku":"SEL70200GM2","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-70-200mm-f2.8-GM-OSS-II-Lens-1.jpg?v=1634140672"},{"product_id":"sony-alpha-a7-iv-digital-camera-body","title":"Sony Alpha a7 IV Digital Camera Body","description":"\u003cp\u003ePrepare to be inspired, the \u003cstrong\u003eSony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera\u003c\/strong\u003e - a true hybrid. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K movie quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_ExmorR_480x480.jpg?v=1635783260\" alt=\"Sony ExmorR Sensor\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e33MP high-resolution full-frame sensor\u003c\/h2\u003e\n\u003cp\u003eThe full-frame 33MP Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+ stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_BionzXR_480x480.jpg?v=1635783355\" alt=\"BionzXR processors\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\n\u003ch2\u003eBeautiful images with reduced noise\u003c\/h2\u003e\n\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch2\u003eWide, 15-stop dynamic range\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the A7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\n\u003ch2\u003eInstantly turn your Alpha 7 IV into a live streaming web camera\u003c\/h2\u003e\n\u003cp\u003eAll it takes is a USB connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_skintone_480x480.jpg?v=1635783459\" alt=\"Softskin feature applied\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's built-in Soft Skin Effect is available in four level settings (OFF, LO, MID, and HI). It makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies.\u003c\/p\u003e\n\u003ch2\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_oversample_7k_480x480.jpg?v=1635783513\" alt=\"oversampled 7k\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/h2\u003e\n\u003cp\u003eThanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003ch2\u003eBeautiful color expression made simple, with S-Cinetone™\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e\n\u003ch2\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_focus_map_480x480.jpg?v=1635783545\" alt=\"focus map feature in action\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVisualize depth of field with Focus Map\u003c\/h2\u003e\n\u003cp\u003eAnswering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.\u003c\/p\u003e\n\u003ch2\u003eAF Assist for seamless transitions between AF and manual focus\u003c\/h2\u003e\n\u003cp\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_AFpoints_480x480.jpg?v=1635783784\" alt=\"AFpoint and tracking points\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/h2\u003e\n\u003cp\u003eThe Fast Hybrid AF system, combining 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.\u003c\/p\u003e\n\u003ch2\u003eSony's smart AI-based Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eThe superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Real time eye focus for pets\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_EyeAFforAnimal_480x480.jpg?v=1635783855\"\u003e\u003c\/div\u003e\n\u003ch2\u003eImproved Real-time Eye AF\u003c\/h2\u003e\n\u003cp\u003eKeeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch2\u003ePet photos made easy\u003c\/h2\u003e\n\u003cp\u003eFast, accurate focus for difficult animal shots. By setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"eye tracking for birbs\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbiframe_480x480.jpg?v=1635784030\"\u003e\u003c\/div\u003e\n\u003ch2\u003eReal-time Eye AF for birds for stills and movie\u003c\/h2\u003e\n\u003cp\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"10 burst shot sequence\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_10burst_480x480.jpg?v=1635784148\"\u003e\u003c\/div\u003e\n\u003ch2\u003e10-frame-per-second continuous shooting with massive buffer\u003c\/h2\u003e\n\u003cp\u003eBoth the mechanical and electronic shutters allow continuous shooting of 33MP RAW+JPEG still images at up to 10 fps with AF\/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). It's even possible to capture over 800 uncompressed RAW+JPEG frames (more than 1600 altogether) in Hi+ mode. Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\n\u003ch2\u003eNext-level image quality with 10-bit 4:2:2 recording\u003c\/h2\u003e\n\u003cp\u003eMake in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra encoding\u003c\/h2\u003e\n\u003cp\u003eAll-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003ch2\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding for superior image quality and smaller space-saving file sizes.\u003c\/p\u003e\n\u003ch2\u003eS-Log for color matching with professional video equipment\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\n\u003ch2\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/h2\u003e\n\u003cp\u003eBroaden your creative palette with a selection of ten Creative Look presets with eight adjustable parameters. You can easily impart a particular mood in your still images, movies and live streaming. All preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003ch2\u003e5-axis optical image stabilization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation to maximize the performance of the camera's 33MP sensor. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF (manual focus) Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"active stabilization diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_Activestabilize_480x480.jpg?v=1635784216\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHand-held movie shooting with Active Mode\u003c\/h2\u003e\n\u003cp\u003eActive Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\n\u003ch2\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV offers HEIF (High Efficiency Image File) still-image encoding in addition to 14-bit RAW and conventional 8-bit JPEG. 10-bit color depth minimizes degradation of image quality when editing, providing smooth gradations and more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003ch2\u003eSony's flash units coordinate with the camera's face-detection system\u003c\/h2\u003e\n\u003cp\u003eSony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white balance synchronization and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes for unmatched dependability and creative possibilities. Additionally, compatible flash and radio wireless commander units connected to the Alpha 7 IV can now be controlled directly from the camera interface for greater convenience during shoots.\u003c\/p\u003e\n\u003ch2\u003eMultiple audio input options\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides multiple audio input options for the movie creator. A digital Multi Interface (MI) Shoe enables cable-less connection for high-quality sound, while also supplying power, eliminating concerns about mic batteries. A digital signal from a compatible digital MI shoe microphone provides higher quality audio without degradation, directly transferring the digital audio signal to the camera. A 3.5mm mic input jack is also provided for non-MI shoe microphones. When wind-noise reduction, is set to “Auto” and wind noise is detected, the integrated microphone uses newly developed signal-processing technology to greatly reduced wind noise without affecting other sounds.\u003c\/p\u003e\n\u003ch2\u003eImprovements in selection and editing workflow\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed. Still-image Divider Frames can be inserted between images in order to quickly locate desired scenes; a black background with a grey arrow indicates a new scene or section. Two types of shot marks, used as \"essence marks\" or flags, can be easily added to recorded movie footage to mark favorite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback. Files can be selected to be transferred according to criteria such as rating, shot marks, protection status or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2\u003eCommunication features for easy sharing and distribution\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a\/b\/g\/n\/ac standards are supported), for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C® connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\n\u003ch2\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/h2\u003e\n\u003cp\u003eBefitting its status as a true hybrid camera, the Alpha 7 IV comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed can also be maintained separately for stills and movies. S\u0026amp;Q mode can be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003ch2\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, fogging and dust resistance (including significantly improved internal fogging resistance relative to the Alpha 7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Vari-angle LCD monitor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_LCDmonitor_480x480.jpg?v=1635784313\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVari-angle touch LCD monitor for greater freedom when shooting\u003c\/h2\u003e\n\u003cp\u003eThe large, side-opening 3-inch 1.03-mega-dot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. In addition, the touch functionality allows for fast and easy menu access in addition to advanced touch focus features for both still and movie.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Touch Screen operation\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbtouch_480x480.jpg?v=1635784511\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAF control through touch operation\u003c\/h2\u003e\n\u003cp\u003eTouch operation is now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation. Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\n\u003ch2\u003eThe latest mode-specific menus and customization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable rear dial R, which replaces the previous exposure compensation dial, giving you quick access to features such as ISO control, Creative Look or other settings. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\n\u003ch2\u003eDual media slots\u003c\/h2\u003e\n\u003cp\u003eDual media slots allow you to continue shooting even if one memory card fills up. Both slots support UHS-I and UHS-II SDXC\/SDHC cards and one of the slots supports high-performance CFexpress Type A cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-resolution, high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003ch2\u003eHeat management\u003c\/h2\u003e\n\u003cp\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003c\/p\u003e\n\u003ch2\u003eReliable, robust engineering\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV has improved dust and moisture resistance to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\n\u003ch2\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV uses a high-capacity Z battery (NP-FZ100), along with optional external power options that include USB power supplies and AC adaptors. Battery drain can be minimized by adding a high-capacity mobile battery for extended shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, for extended recording.\u003c\/p\u003e\n\u003ch2\u003eImaging Edge Desktop™ \/ Imaging Edge Mobile™\u003c\/h2\u003e\n\u003cp\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth® functionality of the Alpha 7 IV to provide a wide variety of convenient shooting and sharing functions. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39663879290985,"sku":"ILCE-7M4\/B","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7-IV-Digital-Camera-Body-1.jpg?v=1704236721"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii-lens","title":"Sony FE 24-70mm f2.8 GM II Lens","description":"\u003cp\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the \u003cstrong\u003eFE 24-70mm F2.8 GM OSS II\u003c\/strong\u003e can deliver the full potential of today’s advanced still and movie cameras.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"long exposure of river water over rocks\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-12_300x300.jpg?v=1651091891\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSuperb image quality that rivals the best primes\u003c\/h2\u003e\n\u003cp\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, realize sharp, clear images at all zoom and aperture settings.\u003c\/p\u003e\n\u003ch2\u003eMinimal flare and ghosting\u003c\/h2\u003e\n\u003cp\u003eNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’ design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony 24-70mm f\/2.8 GM II lens in the hand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-15_300x300.jpg?v=1651091959\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSmall, light and versatile\u003c\/h2\u003e\n\u003cp\u003eThis lens is the smallest and lightest F2.8 24-70mm zoom in its class. It weighs just 24.6 oz (695 g), over 20% less than the previous model. It is 16 mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"jars of blue chalk\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-14_300x300.jpg?v=1651092045\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful G Master bokeh\u003c\/h2\u003e\n\u003cp\u003eBeautiful, natural F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements manufactured to 0.01 -micron surface precision suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"climber with spot light focusing on them\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-16_300x300.jpg?v=1651092459\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast, precise AF and excellent response\u003c\/h2\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve fast, precise and quiet AF with excellent tracking. Shoot at up to 30 frames per second or up to 4K 120p with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"close up of woman's eye\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-17_300x300.jpg?v=1651092493\"\u003e\u003c\/div\u003e\n\u003ch2\u003eExcellent close-up performance\u003c\/h2\u003e\n\u003cp\u003eMinimum focusing distance is just 8.3” (0.21 m) at 24 mm and 11.8” (0.30 m) at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/p\u003e\n\u003ch2\u003eVideo performance refined for visual creators\u003c\/h2\u003e\n\u003cp\u003eAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Dedicated aperture ring\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-18_300x300.jpg?v=1651092530\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/h2\u003e\n\u003cp\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 ~ F22 settings\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: left;\" alt=\"Zoom smoothness switch, customizable focus hold buttons\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-20_300x300.jpg?v=1651092571\"\u003e\u003c\/div\u003e\n\u003ch2\u003eZoom smoothness switch, customizable focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eZoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won’t extend unexpectedly during transportation. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies. Two customizable focus hold buttons are provided for easy access and control when at most any orientation. Alternative functions can be assigned from the camera’s menu.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"dust and moisture resistant design\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-19_300x300.jpg?v=1651092608\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDust and moisture resistant design\u003c\/h2\u003e\n\u003cp\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003ch2\u003eAberration controlled for superb images\u003c\/h2\u003e\n\u003cp\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"interior architecture shot\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-24-70mm-f2.8-GM-II-Lens-13_300x300.jpg?v=1651092696\"\u003e\u003c\/div\u003e\n\u003ch2\u003eNatural, linear manual focus response\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. It also provides precise repeatability. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection\u003c\/h2\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003ch2\u003ePetal-shaped, bayonet mount lens hood\u003c\/h2\u003e\n\u003cp\u003eThe supplied petal-shaped lens hood features an opening that allows convenient operation of optional circular polarizing and variable ND filters.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39981518028905,"sku":"SEL2470GM2","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-24-70mm-f2.8-GM-II-Lens-1.jpg?v=1651075252"},{"product_id":"sony-alpha-a7-iv-with-fe-28-70mm-f3-5-5-6-oss-lens-kit-open-box","title":"Sony Alpha a7 IV with FE 28-70mm f3.5-5.6 OSS Lens Kit *OPEN BOX*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Untitled-6_f080316d-e2c6-482e-8d56-4def8ff24651.jpg?v=1629387167\"\u003ePrepare to be inspired, the \u003cstrong\u003eSony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera\u003c\/strong\u003e - a true hybrid. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K movie quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Sony ExmorR Sensor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_ExmorR_480x480.jpg?v=1635783260\"\u003e\u003c\/div\u003e\n\u003ch2\u003e33MP high-resolution full-frame sensor\u003c\/h2\u003e\n\u003cp\u003eThe full-frame 33MP Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+ stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"BionzXR processors\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_BionzXR_480x480.jpg?v=1635783355\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\n\u003ch2\u003eBeautiful images with reduced noise\u003c\/h2\u003e\n\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch2\u003eWide, 15-stop dynamic range\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the A7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\n\u003ch2\u003eInstantly turn your Alpha 7 IV into a live streaming web camera\u003c\/h2\u003e\n\u003cp\u003eAll it takes is a USB connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Softskin feature applied\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_skintone_480x480.jpg?v=1635783459\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's built-in Soft Skin Effect is available in four level settings (OFF, LO, MID, and HI). It makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies.\u003c\/p\u003e\n\u003ch2\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"oversampled 7k\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_oversample_7k_480x480.jpg?v=1635783513\"\u003e\u003c\/div\u003e\n\u003ch2\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/h2\u003e\n\u003cp\u003eThanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003ch2\u003eBeautiful color expression made simple, with S-Cinetone™\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e\n\u003ch2\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"focus map feature in action\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_focus_map_480x480.jpg?v=1635783545\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVisualize depth of field with Focus Map\u003c\/h2\u003e\n\u003cp\u003eAnswering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.\u003c\/p\u003e\n\u003ch2\u003eAF Assist for seamless transitions between AF and manual focus\u003c\/h2\u003e\n\u003cp\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"AFpoint and tracking points\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_AFpoints_480x480.jpg?v=1635783784\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/h2\u003e\n\u003cp\u003eThe Fast Hybrid AF system, combining 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.\u003c\/p\u003e\n\u003ch2\u003eSony's smart AI-based Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eThe superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_EyeAFforAnimal_480x480.jpg?v=1635783855\" alt=\"Real time eye focus for pets\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eImproved Real-time Eye AF\u003c\/h2\u003e\n\u003cp\u003eKeeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch2\u003ePet photos made easy\u003c\/h2\u003e\n\u003cp\u003eFast, accurate focus for difficult animal shots. By setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbiframe_480x480.jpg?v=1635784030\" alt=\"eye tracking for birbs\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eReal-time Eye AF for birds for stills and movie\u003c\/h2\u003e\n\u003cp\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_10burst_480x480.jpg?v=1635784148\" alt=\"10 burst shot sequence\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e10-frame-per-second continuous shooting with massive buffer\u003c\/h2\u003e\n\u003cp\u003eBoth the mechanical and electronic shutters allow continuous shooting of 33MP RAW+JPEG still images at up to 10 fps with AF\/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). It's even possible to capture over 800 uncompressed RAW+JPEG frames (more than 1600 altogether) in Hi+ mode. Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\n\u003ch2\u003eNext-level image quality with 10-bit 4:2:2 recording\u003c\/h2\u003e\n\u003cp\u003eMake in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra encoding\u003c\/h2\u003e\n\u003cp\u003eAll-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003ch2\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding for superior image quality and smaller space-saving file sizes.\u003c\/p\u003e\n\u003ch2\u003eS-Log for color matching with professional video equipment\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\n\u003ch2\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/h2\u003e\n\u003cp\u003eBroaden your creative palette with a selection of ten Creative Look presets with eight adjustable parameters. You can easily impart a particular mood in your still images, movies and live streaming. All preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003ch2\u003e5-axis optical image stabilization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation to maximize the performance of the camera's 33MP sensor. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF (manual focus) Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_Activestabilize_480x480.jpg?v=1635784216\" alt=\"active stabilization diagram\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHand-held movie shooting with Active Mode\u003c\/h2\u003e\n\u003cp\u003eActive Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\n\u003ch2\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV offers HEIF (High Efficiency Image File) still-image encoding in addition to 14-bit RAW and conventional 8-bit JPEG. 10-bit color depth minimizes degradation of image quality when editing, providing smooth gradations and more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003ch2\u003eSony's flash units coordinate with the camera's face-detection system\u003c\/h2\u003e\n\u003cp\u003eSony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white balance synchronization and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes for unmatched dependability and creative possibilities. Additionally, compatible flash and radio wireless commander units connected to the Alpha 7 IV can now be controlled directly from the camera interface for greater convenience during shoots.\u003c\/p\u003e\n\u003ch2\u003eMultiple audio input options\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides multiple audio input options for the movie creator. A digital Multi Interface (MI) Shoe enables cable-less connection for high-quality sound, while also supplying power, eliminating concerns about mic batteries. A digital signal from a compatible digital MI shoe microphone provides higher quality audio without degradation, directly transferring the digital audio signal to the camera. A 3.5mm mic input jack is also provided for non-MI shoe microphones. When wind-noise reduction, is set to “Auto” and wind noise is detected, the integrated microphone uses newly developed signal-processing technology to greatly reduced wind noise without affecting other sounds.\u003c\/p\u003e\n\u003ch2\u003eImprovements in selection and editing workflow\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed. Still-image Divider Frames can be inserted between images in order to quickly locate desired scenes; a black background with a grey arrow indicates a new scene or section. Two types of shot marks, used as \"essence marks\" or flags, can be easily added to recorded movie footage to mark favorite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback. Files can be selected to be transferred according to criteria such as rating, shot marks, protection status or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2\u003eCommunication features for easy sharing and distribution\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a\/b\/g\/n\/ac standards are supported), for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C® connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\n\u003ch2\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/h2\u003e\n\u003cp\u003eBefitting its status as a true hybrid camera, the Alpha 7 IV comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed can also be maintained separately for stills and movies. S\u0026amp;Q mode can be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003ch2\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, fogging and dust resistance (including significantly improved internal fogging resistance relative to the Alpha 7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_LCDmonitor_480x480.jpg?v=1635784313\" alt=\"Vari-angle LCD monitor\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVari-angle touch LCD monitor for greater freedom when shooting\u003c\/h2\u003e\n\u003cp\u003eThe large, side-opening 3-inch 1.03-mega-dot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. In addition, the touch functionality allows for fast and easy menu access in addition to advanced touch focus features for both still and movie.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbtouch_480x480.jpg?v=1635784511\" alt=\"Touch Screen operation\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAF control through touch operation\u003c\/h2\u003e\n\u003cp\u003eTouch operation is now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation. Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\n\u003ch2\u003eThe latest mode-specific menus and customization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable rear dial R, which replaces the previous exposure compensation dial, giving you quick access to features such as ISO control, Creative Look or other settings. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\n\u003ch2\u003eDual media slots\u003c\/h2\u003e\n\u003cp\u003eDual media slots allow you to continue shooting even if one memory card fills up. Both slots support UHS-I and UHS-II SDXC\/SDHC cards and one of the slots supports high-performance CFexpress Type A cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-resolution, high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003ch2\u003eHeat management\u003c\/h2\u003e\n\u003cp\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003c\/p\u003e\n\u003ch2\u003eReliable, robust engineering\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV has improved dust and moisture resistance to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\n\u003ch2\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV uses a high-capacity Z battery (NP-FZ100), along with optional external power options that include USB power supplies and AC adaptors. Battery drain can be minimized by adding a high-capacity mobile battery for extended shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, for extended recording.\u003c\/p\u003e\n\u003ch2\u003eImaging Edge Desktop™ \/ Imaging Edge Mobile™\u003c\/h2\u003e\n\u003cp\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth® functionality of the Alpha 7 IV to provide a wide variety of convenient shooting and sharing functions. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40107038408809,"sku":"ILCE-7M4K\/B-OB","price":2598.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7-IV-Digital-Camera-with-FE-28-70mm-f3-5-5-6-OSS-Lens-Kit-2_db54d71a-a9a0-4e43-8751-8b610e40e601.jpg?v=1656614944"},{"product_id":"tamron-50-400mm-f-4-5-6-3-di-iii-vc-vxd-lens-for-sony-fe","title":"Tamron 50-400mm F\/4.5-6.3 Di III VC VXD Lens for Sony FE","description":"\u003ch2\u003eFresh, new photographic expression unleashed by 50-400mm zoom range\u003c\/h2\u003e\n\u003cp\u003eAn ultra-telephoto zoom lens for Sony E-mount and Nikon Z- Mount full-frame mirrorless cameras with added versatility that starts at 50mm and delivers an 8x zoom ratio.\u003c\/p\u003e\n\u003cp\u003eThe 50-400mm F\/4.5-6.3 Di III VC VXD (Model A067) is the unprecedented, next-level ultra-telephoto zoom lens for full-frame mirrorless cameras. Featuring a stunning 8x zoom ratio, it provides a wide range of focal lengths that covers the standard 50mm and stretches all the way to 400mm at the ultra-telephoto end that offers an unmatched level of versatility. With of its wide 50mm starting focal length, full-body shots of subjects like wildlife can be captured in the surrounding environment. The wider end of this unique mirrorless zoom lens is particularly useful for side-line sports, wildlife and other subjects that move closer as you are shooting, allowing you to continue photographing without the need to change lenses. For spectacular results, the precise arrangement of special lens elements effectively delivers uncompromising high image quality throughout the entire 50-400mm zoom range. In spite of high resolving power and extraordinary reach, the 50-400mm F4.5-6.3 is incredibly compact with a length of just 183.4mm (7.2 in) and a light weight of 1,155g (40.7 oz). With about the same light weight and compact size of a conventional 100-400mm class zoom, it’s easy to pack and comfortable to carry all day. For superb results in a broad variety of situations, the new 50-400mm F4.5-6.3 is equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism and proprietary image stabilization mechanism VC (Vibration Compensation). These features combine with others make it possible to capture sharp images even when shooting wild birds and fast-moving sports action. Additionally, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities. The MOD (Minimum Object Distance) is a scant 0.25m (9.8 in) at the 50mm end, and the maximum magnification ratio is 1:2. Also, users can customize certain functions and update the firmware via the Connector Port by using the dedicated TAMRON Lens Utility™. For this new zoom lens, TAMRON Lens Utility newly offers a “Focus Limiter” function. Clearly, the 50-400mm F4.5-6.3 is a brand-new kind of ultra-telephoto zoom lens that combines a 50mm standard focal length, outstanding image quality and highly nimble mobility. This one lens captures a lively world with all the clarity you desire and can guide you to exhilarating new photographic experiences.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-10_1024x1024.jpg?v=1661963326\" alt=\"Tamron 50-400mm zoom range\"\u003e\u003c\/p\u003e\n\u003ch2\u003eCovers 50mm standard focal length up to 400mm at the ultra-telephoto range, 50-400mm F\/4.5-6.3 Di III VC VXD (Model A067)\u003c\/h2\u003e\n\u003cp\u003eOne of the greatest features of the 50-400mm F4.5-6.3 is its dramatically broad range of focal lengths which covers 50mm to 400mm and delivers an 8x zoom ratio. With a focal length of 50mm at the wide end, you can create images that capture the subject and also make use of the background as well as subjects that may continuously move closer and further away, such as when whale watching, shooting sports at the sidelines, and photographing animals in habitats. Users can enjoy shooting a vast variety of subjects from landscapes and wild birds to animals, sports and small groups. Despite its wide range and capabilities, the compact and lightweight zoom measures just 183.4mm (7.2 in) and weighs 1,155g (40.7 oz). This makes the lens easy to handle, and also makes it useful in situations like air travel when you want to reduce the bulk you are carrying.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-9_400x400.jpg?v=1661963504\" alt=\"Photo of a tiger\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding image quality throughout the entire 50-400mm zoom range\u003c\/h2\u003e\n\u003cp\u003eThe 50-400mm F4.5-6.3 was developed in pursuit of high image quality throughout the entire zoom range. The optical construction features 24 elements in 18 groups. The generous and effective use of special lens elements, including XLD (eXtra Low Dispersion), LD (Low Dispersion) and Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. The 50-400mm F4.5-6.3 also features BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating that minimizes ghosting and flare and expresses the minute details of subjects even under backlit conditions. Enjoy clear and sharp resolution to the edges of the frame, plus the soft, beautiful bokeh effects of the type that only an ultra-telephoto can create.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-11_400x400.jpg?v=1661963558\" alt=\"photo of a meerkat\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh-speed, high-precision AF means you’ll never miss another photo opportunity\u003c\/h2\u003e\n\u003cp\u003eThe 50-400mm F4.5-6.3 utilizes the renowned VXD linear motor focus mechanism. This advanced AF mechanism combines class-leading speed and precision, enabling fast and accurate focusing from MOD through to infinity. What’s more, excellent focus tracking performance of moving objects makes it possible to capture sharp images even when shooting wild birds and fast sports action.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-12_480x480.jpg?v=1661963736\" alt=\"Tamron VC simulation\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eTAMRON's proprietary VC takes the shakes out of handheld shooting\u003c\/h2\u003e\n\u003cp\u003eThe lens is equipped with TAMRON's proprietary VC mechanism, and effectively controls camera shake that can occur when shooting at telephoto focal lengths. It also helps reduce fuzzy pictures when shooting handheld in low-light conditions or at slower shutter speeds. Furthermore, using AI technologies, the lens chooses the appropriate compensation characteristics for videography at focal lengths of 100mm or less.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-13_400x400.jpg?v=1661963810\" alt=\"Photo of an Ant showing macro capabilities of the Tamron 50-400mm\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHalf-macro photography with 1:2 magnification ratio at the 50mm end\u003c\/h2\u003e\n\u003cp\u003eThe 50-400mm F4.5-6.3 is capable of extremely high performance when shooting close-ups, particularly for an ultra-telephoto zoom lens. Users can enjoy half-macro shooting with an MOD of 0.25m (9.8 in) and a maximum magnification ratio of 1:2 at the 50mm zoom setting. Moreover, at the 400mm telephoto end the MOD is 1.5m (59.1 in), providing a maximum magnification ratio of 1:4 for dynamic shots. The unprecedented level of freedom in shooting reveals the charm of subjects more than ever, and flexible shooting options previously unseen in ultra-telephoto zooms.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-14_400x400.jpg?v=1661963900\" alt=\"Tamron lens utility demonstration\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e“Focus Limiter” function that limits the AF focus search range has been added to the TAMRON Lens Utility\u003c\/h2\u003e\n\u003cp\u003eThe dedicated TAMRON Lens Utility software developed in-house by TAMRON is compatible with the 50-400mm F4.5-6.3. Simply connect the Connector Port on the lens to a computer via the optional TAMRON Connection Cable*. Users can customize the functions and easily update the firmware through the lens. Additionally, with the 50-400mm F4.5-6.3 you can select the “Focus Limiter” function that allows you to limit the focus search range of the AF. This function shortens the time taken to refocus when a subject slips out of focus and prevents focusing on obstacles in front of a subject. The function can be instantly toggled using the Focus Set Button, ensuring that you never miss an unexpected photo opportunity. The TAMRON Lens Utility can be used to customize functions based on various shooting styles for both still photography and video, thereby providing a more fulfilling shooting experience.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40257458536553,"sku":"A067S","price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-1.jpg?v=1661546778"},{"product_id":"sony-alpha-a7r-v-digital-camera-body","title":"Sony Alpha a7R V Digital Camera Body","description":"\u003cp\u003eNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p\/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. The A7R V is an important turning point toward the future of imaging.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca class=\"btn\" href=\"https:\/\/www.sony.com\/electronics\/support\/e-mount-body-ilce-7-series\/ilce-7rm5\/downloads\" style=\"background-color: #aa0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\" target=\"_blank\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\" alt=\"new AI processor for Sony A7R V camera\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\"\u003e\u003c\/div\u003e\n\u003ch2\u003eA whole new level of camera intelligence from new AI processing unit\u003c\/h2\u003e\n\u003cp\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/p\u003e\n\u003ch2\u003eNext-generation AF with Real-time Recognition autofocus\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/p\u003e\n\u003ch2\u003e61.0 MP full-frame back-illuminated Exmor R™ CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with 61.0 million pixels and the latest BIONZ XR™ image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.\u003c\/p\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\" alt=\"videographer filming model\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding filmmaking with 8K 24p\/25p and 4K 60p\/50p\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\n\u003ch2\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/h2\u003e\n\u003cp\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\" alt=\"5-Axis in body image stabilization\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAdvanced optical 5-axis in-body image stabilization for 8-step compensation\u003c\/h2\u003e\n\u003cp\u003eThe α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003c\/p\u003e\n\u003ch2\u003eSelectable large\/medium\/small RAW image sizes and quality\u003c\/h2\u003e\n\u003cp\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003c\/p\u003e\n\u003ch2\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/h2\u003e\n\u003cp\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. With the latest version of Imaging Edge Desktop™ software, small pixel-level movements are automatically detected and corrected.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\" alt=\"human pose estimation improves Autofocusing capabilities\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHuman pose estimation utilizes subject form data recognition\u003c\/h2\u003e\n\u003cp\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003c\/p\u003e\n\u003ch2\u003eImproved accuracy of WB control with Visible Light and IR sensor\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AWB function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003c\/p\u003e\n\u003ch2\u003eConsistently accurate exposure and color\u003c\/h2\u003e\n\u003cp\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/p\u003e\n\u003ch2\u003ePrecise image stabilization compensation at the single-pixel level\u003c\/h2\u003e\n\u003cp\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003c\/p\u003e\n\u003ch2\u003eFaster, more precise wide-area AF even in low light\u003c\/h2\u003e\n\u003cp\u003eThe processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area. The latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode. The α7R V also includes a Focus Priority mode for more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\n\u003ch2\u003eFocus bracketing with up to 299 sequentially shifted focus points\u003c\/h2\u003e\n\u003cp\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/p\u003e\n\u003ch2\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/h2\u003e\n\u003cp\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003c\/p\u003e\n\u003ch2\u003eFull-pixel readout for 8K movies with incredible resolution\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution 8K 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the potential resolution provided by the sensor and full-pixel readout.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony A7R V viewfinder design diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eQXGA viewfinder with the highest resolution in its class\u003c\/h2\u003e\n\u003cp\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification22, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003c\/p\u003e\n\u003ch2\u003ePrecise, versatile external flash control\u003c\/h2\u003e\n\u003cp\u003eWhen a compatible Sony external flash unit is used with the camera's auto white balance function, the white balance is adjusted to produce natural skin tones on faces based on the balance between the flash output and ambient light. TTL flash control is applied up to 10 fps continuous shooting so that stable illumination and consistent exposure are achieved for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed.\u003c\/p\u003e\n\u003ch2\u003eExpressive S-Cinetone™ S-Log3, HLG and 10 Creative Look presets in-camera\u003c\/h2\u003e\n\u003cp\u003eBased on the technology of CineAlta™ cameras such as the acclaimed VENICE, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/h2\u003e\n\u003cp\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-gray (18% gray), achieving up to 14+ stops of latitude. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. These advanced settings make it easy to match footage shot on the α7R V with footage shot on VENICE and VENICE 2 digital cinema cameras or FX series cameras equipped with S-Log3 gamma curve settings, for smooth, efficient editing.\u003c\/p\u003e\n\u003ch2\u003eReal-time Tracking AF subject recognition for movies\u003c\/h2\u003e\n\u003cp\u003eThanks to substantial improvements in subject recognition, the camera can provide more reliable Real-time Tracking, keeping track of specified subjects with precise focus, including focus on the subject's eyes. Subject recognition is now enabled for movie shoots as well as still-image photography, for fast, stable focus when shooting. Even with subject recognition OFF, touch operation allows subjects to be acquired and tracked based on color, pattern (luminance) and distance (depth).\u003c\/p\u003e\n\u003ch2\u003eActive Mode for enhanced movie image stabilization\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eBreathing compensation for consistent angle of view\u003c\/h2\u003e\n\u003cp\u003eWhen shooting movies, breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post production20\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\" alt=\"Sony A7R V heat dissipation diagram\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEffective heat dissipation for extended recording times\u003c\/h2\u003e\n\u003cp\u003eHeat generated by the image sensor, image processor, and AI processing unit is effectively dissipated to prevent overheating. One element of this is the graphite material formed into a unique Σ (sigma) shape and built into the image stabilization unit. This allows the image sensor, a major source of heat, to move freely during stabilization while effectively conducting heat away, achieving better heat dissipation. 8K 24p (25p) 10-bit 4:2:0 video can be recorded continuously for approximately 30 minutes.\u003c\/p\u003e\n\u003ch2\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's two media slots support both CFexpress Type A memory cards and UHS-I and UHS-II SDXC\/SDHC cards. The fast writing capabilities of Type A cards contribute to the ability to process large volumes of data without stress. There are separate modes for relay and simultaneous recording.\u003c\/p\u003e\n\u003ch2\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/h2\u003e\n\u003cp\u003eThe Still\/Movie\/S\u0026amp;Q dial allows fast, independent selection, putting the most useful shooting settings for each mode within quick reach.\u003c\/p\u003e\n\u003ch2\u003eTouch operation during shooting and playback\u003c\/h2\u003e\n\u003cp\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003c\/p\u003e\n\u003ch2\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/h2\u003e\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz24 bands and provides 2x2 MIMO support for fast and stable data transfer and reliable communication. The camera can be connected to a computer via Wi-Fi for wireless PC Remote (tethered) shooting using the “Remote” function of Sony’s latest Imaging Edge Desktop application, giving the user greater freedom of movement on location or in the studio. 2.4 GHz or 5GHz14 Wi-Fi bands can be selected as required.\u003c\/p\u003e\n\u003ch2\u003eUVC\/UAC support for high-quality webcam applications\u003c\/h2\u003e\n\u003cp\u003eEasy streaming in 4K25 is possible with a UVC\/UAC compatible smartphone or PC26 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\" alt=\"Sony A7R V weather sealing diagram\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh reliability in challenging working environments\u003c\/h2\u003e\n\u003cp\u003eFor more robust outdoor use, sealing is provided at all body seams, buttons and the battery compartment cover. A carefully designed lens lock button and cushioning around the mount also help resist dust and moisture.\u003c\/p\u003e\n\u003ch2\u003eNew anti-dust system increases dust removal efficiency\u003c\/h2\u003e\n\u003cp\u003eAn ultrasonic actuator causes the filter in front of the image sensor to oscillate at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface. There is also a Shutter When Power Off function that closes the shutter for lens changes.\u003c\/p\u003e\n\u003ch2\u003eDurable magnesium alloy chassis, reliable mechanical shutter\u003c\/h2\u003e\n\u003cp\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame, and rear cover, with durable construction that keeps the camera operating smoothly in hard-working environments. A shutter unit with a fast-response motor minimizes mechanical shutter vibration that can cause blur, while allowing high-speed continuous shooting at up to 10 fps. The shutter is quiet and has been tested for durability in excess of 500,000 shutter cycles.\u003c\/p\u003e\n\u003ch2\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h2\u003e\n\u003cp\u003eThe α7R V supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003c\/p\u003e\n\u003ch2\u003eRecycled materials\u003c\/h2\u003e\n\u003cp\u003eSony is working towards the use of non-plastic packaging materials, with plant-based non-woven fabrics as well as recyclable materials. As for the camera itself, no non-recyclable resources are used in our SORPLAS™ material, which is repeatedly recyclable, durable, and high in quality. Recyclable plastics are also used as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40368737648745,"sku":"ILCE7RM5\/B","price":3498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7R-V-Digital-Camera-Body-1.jpg?v=1704236813"},{"product_id":"canon-eos-r6-mark-ii-mirrorless-digital-camera-body","title":"Canon EOS R6 Mark II Mirrorless Camera Body","description":"\u003cp\u003eIntroducing a standard full-frame camera evolved with hybrid features for still and movie shooting. The EOS R6 Mark II enables various photographic expressions that transcend boundaries between recording personal life and professional production purposes, as well as between photo shooting and movie shooting. Achieve creativity in everyday life with the EOS R6 Mark II.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\n  \u003ca class=\"btn\" href=\"https:\/\/www.usa.canon.com\/support\/p\/eos-r6-mark-ii#idReference%3Dsoftware-drivers\" target=\"_blank\" style=\"background-color: #AA0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\n\u003c\/p\u003e\n\u003ch2\u003eHigh Image Quality Featuring a New 24.2 Megapixel Full-Frame CMOS Sensor\u003c\/h2\u003e\n\u003cp\u003eThe EOS R6 Mark II features improved resolution compared to its predecessor. A Canon-developed 35mm full-frame CMOS sensor with approx. 24.2 effective megapixels enables the camera to capture sharp and detailed images, even in low-light scenarios. Regardless of conditions — whether day or night, indoor or outdoor — dark portions of the image, even at high ISO speeds and increased sensitivity, are rendered with low noise.\u003c\/p\u003e\n\u003ch2\u003eDIGIC X Image Processor GIC X Image Processor\u003c\/h2\u003e\n\u003cp\u003eA powerful DIGIC X Image Processor enables high-performance operation and coordination of processes such as Dual Pixel CMOS AF II, Image Stabilization, image processing, and video functionality. The DIGIC X Image Processor helps ensure your photos and videos look sharp and maintain high-resolution with minimal noise or grain.\u003c\/p\u003e\n\u003ch2\u003eHigh-Speed Continuous Shooting\u003c\/h2\u003e\n\u003cp\u003eFor the first time among full-frame Canon EOS cameras, the EOS R6 Mark II introduces RAW Burst Mode at up to 30 fps. By turning on RAW Burst Mode’s pre-shooting, shooting can start slightly before (about 0.5 seconds earlier) the shutter button is fully pressed. Coupled with high-speed continuous shooting at speeds of up to 12 fps with mechanical shutter, and up to 40 fps using electronic (silent) shutter, the camera can capture the split-second details between a subject’s movements. This is great for dynamic action photos such as athletes, animals, and vehicles in motion or even capturing momentary changes in facial expressions for portraits.\u003c\/p\u003e\n\u003ch2\u003eBlazing Fast Autofocus\u003c\/h2\u003e\n\u003cp\u003eThe highly responsive Dual Pixel CMOS AF II system covers up to approximately 100% x 100% of the picture area, breaking the image into up to 1,053 automatically-selected AF zones during Whole Area AF. The result is outstanding AF coverage, and the compositional freedom to focus sharply on a subject nearly anywhere in the frame.\u003c\/p\u003e\n\u003ch2\u003eHighly Accurate Subject Detection\u003c\/h2\u003e\n\u003cp\u003eDeveloped using Deep Learning Technology, horses, trains, and airplanes are newly detectable, in addition to conventional subjects like people, animals including dogs, cats and birds, and vehicles — cars and motorcycles — especially in a motorsports environment. For more ease of use, Auto mode is now available, in which the camera automatically selects the type of subject without the need to switch the Subject Detection setting in the menu.\u003c\/p\u003e\n\u003ch2\u003eHead, Face, and Eye Detection\u003c\/h2\u003e\n\u003cp\u003eEven in situations where many cameras may struggle to detect a subject, the EOS R6 Mark II can locate and focus upon a person’s head, face, or eye when the Subject Detection menu is set to People, allowing more ease of use, fast acquisition of your subject, and improvements to accuracy when capturing videos or still images. Additional control is now available for detecting the subject’s left or right eye – which can be also programmed to a Custom Button making it easy to focus on the preferred eye in the moment.\u003c\/p\u003e\n\u003ch2\u003eAnimal Detection\u003c\/h2\u003e\n\u003cp\u003eThe EOS R6 Mark II can effectively track the whole body, face, or eye of cats, dogs, birds, and now horses, for speed and precision — regardless of the animal’s size, posture, or orientation of the face.\u003c\/p\u003e\n\u003ch2\u003eOptimized for Video\u003c\/h2\u003e\n\u003cp\u003eWith ample video recording features such as 6K oversampled uncropped 4K movie at up to 60 fps, Full-HD High-frame rate movie recording at up to 180 fps, and AF tracking, the EOS R6 Mark II can meet the needs of hobbyists and experienced video content creators alike.\u003c\/p\u003e\n\u003ch2\u003eContinuous Movie Recording That Exceeds 30 Minutes\u003c\/h2\u003e\n\u003cp\u003eThe EOS R6 Mark II can continuously record Full-HD video for up to 6 hours, allowing you to set up your video and keep your project rolling without worrying about it stopping. You’ll also be able to continuously record Full-HD 179.82p up to 60 minutes or more, and 4K 59.94p up to 50 minutes or more.\u003c\/p\u003e\n\u003ch2\u003eFeatures for Advanced Creators\u003c\/h2\u003e\n\u003cp\u003eCanon Log 3, HDR PQ, in-camera Full-HD proxy recording, and 6K 59.94p RAW data output to an external storage device provides the image quality to support various production purposes.\u003c\/p\u003e\n\u003cp\u003eFocus breathing correction (with compatible Canon RF lenses) automatically compensates for changes in the angle of view caused by focus operations during movie recording.\u003c\/p\u003e\n\u003cp\u003eSimultaneous recording of movies and stills to dual UHS-II SD card slots enables a backup to be created, so you can shoot with confidence.\u003c\/p\u003e\n\u003ch2\u003eIn-body Image Stabilizer\u003c\/h2\u003e\n\u003cp\u003eEquipped with movie digital IS and 5-axis in-body IS, the EOS R6 Mark II enables smooth movie shooting with less camera-shake blur. With up to 8 stops of shake correction with Coordinated IS — combining In-body Image Stabilization, and optical Image Stabilization in certain Canon RF lenses — the camera makes handheld shooting easier at slower shutter speeds and in low-light situations. To counter large, low-frequency camera movements, such as recording while walking, there’s also electronic Movie Digital IS, which can be independently activated.\u003c\/p\u003e\n\u003ch2\u003eVari-Angle Touchscreen LCD\u003c\/h2\u003e\n\u003cp\u003eFeaturing a 3.0-inch, 1.62 million dot Clear View LCD II Vari-angle Touchscreen LCD, the EOS R6 Mark II makes it easy to compose and shoot from virtually any angle.\u003c\/p\u003e\n\u003ch2\u003e0.5-inch OLED EVF with Approx. 3.69 Million Dots\u003c\/h2\u003e\n\u003cp\u003eA high-precision 0.5-inch OLED (Organic Light-Emitting Diode) EVF with approx. 3.69 million dots and a 23mm eyepoint displays a bright image and extensive shooting information. The EOS R6 Mark II’s EVF supports up to a 120 fps refresh rate and has been designed to provide a bright, sharp and colorful 100% view of the subject at hand. There’s also an Optical Viewfinder (OVF) Simulation setting, which provides a higher dynamic range viewfinder image for superior viewing in harsh, contrasty lighting situations.\u003c\/p\u003e\n\u003ch2\u003eWired and Wireless Communications\u003c\/h2\u003e\n\u003cp\u003eThe EOS R6 Mark II supports both wired and wireless connections to your smartphone via its USB Type-C port, built-in Wi-Fi, and Bluetooth technology, making it easy to upload and share movies and photos to your favorite social networks.\u003c\/p\u003e\n\u003ch2\u003eBuilt-in Bluetooth Capability\u003c\/h2\u003e\n\u003cp\u003eBluetooth pairing helps you connect the camera to compatible smart devices using the free Canon Camera Connect app. This low-energy wireless connection helps preserve battery life, while providing remote control of the camera. It also sends continuously updated GPS location data from your phone, letting you geotag what you've captured so you know precisely where you captured the photo\u003c\/p\u003e\n\u003ch2\u003eBuilt-in Wi-Fi Capability\u003c\/h2\u003e\n\u003cp\u003eEnable wireless functions, such as file viewing and transfer, by connecting to Wi-Fi quickly and seamlessly, and exchange data with other Wi-Fi compatible Canon cameras. Using the Canon Camera Connect app, you can also transfer files to your mobile device to browse and share on social media.\u003c\/p\u003e\n\u003ch2\u003eUSB-C Connection\u003c\/h2\u003e\n\u003cp\u003eNew to the EOS R6 Mark II is the ability to connect the camera to a computer or smartphone via USB-C. All Canon Camera Connect app features that can be used with Wi-Fi are now available when the camera and smartphone are connected via USB, using a compatible cable for your device.\u003c\/p\u003e\n\u003ch2\u003eUVC Livestreaming\u003c\/h2\u003e\n\u003cp\u003eUVC\/UAC compatibility allows the EOS R6 Mark II to be used as a web camera and stream live video in Full HD, without additional computer software, to applications such as Zoom, Microsoft Teams, Skype, and similar on-line meeting software. Thanks to the full-frame CMOS sensor, you’ll be able to distribute clear live video images with low noise during remote conferences or livestreaming content.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40401029234793,"sku":"5666C002","price":1999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/CanonR61.jpg?v=1704233885"},{"product_id":"canon-eos-r6-mark-ii-mirrorless-camera-with-rf-24-105mm-f4-7-1-is-stm-kit","title":"Canon EOS R6 Mark II Mirrorless Camera with RF 24-105mm f4-7.1 IS STM Lens","description":"\n\u003cp\u003eIntroducing a standard full-frame camera evolved with hybrid features for still and movie shooting. The EOS R6 Mark II enables various photographic expressions that transcend boundaries between recording personal life and professional production purposes, as well as between photo shooting and movie shooting. Achieve creativity in everyday life with the EOS R6 Mark II.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\n  \u003ca class=\"btn\" href=\"https:\/\/www.usa.canon.com\/support\/p\/eos-r6-mark-ii#idReference%3Dsoftware-drivers\" target=\"_blank\" style=\"background-color: #AA0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003eHigh Image Quality Featuring a New 24.2 Megapixel Full-Frame CMOS Sensor\u003c\/h2\u003e\n\t\u003cp\u003eThe EOS R6 Mark II features improved resolution compared to its predecessor. A Canon-developed 35mm full-frame CMOS sensor with approx. 24.2 effective megapixels enables the camera to capture sharp and detailed images, even in low-light scenarios. Regardless of conditions — whether day or night, indoor or outdoor — dark portions of the image, even at high ISO speeds and increased sensitivity, are rendered with low noise.\u003c\/p\u003e\n\u003ch2\u003eDIDIGIC X Image Processor GIC X Image Processor\u003c\/h2\u003e\n\t\u003cp\u003eA powerful DIGIC X Image Processor enables high-performance operation and coordination of processes such as Dual Pixel CMOS AF II, Image Stabilization, image processing, and video functionality. The DIGIC X Image Processor helps ensure your photos and videos look sharp and maintain high-resolution with minimal noise or grain.\u003c\/p\u003e\n\u003ch2\u003eHigh-Speed Continuous Shooting\u003c\/h2\u003e\n\t\u003cp\u003eFor the first time among full-frame Canon EOS cameras, the EOS R6 Mark II introduces RAW Burst Mode at up to 30 fps. By turning on RAW Burst Mode’s pre-shooting, shooting can start slightly before (about 0.5 seconds earlier) the shutter button is fully pressed.  Coupled with high-speed continuous shooting at speeds of up to 12 fps with mechanical shutter, and up to 40 fps using electronic (silent) shutter, the camera can capture the split-second details between a subject’s movements. This is great for dynamic action photos such as athletes, animals, and vehicles in motion or even capturing momentary changes in facial expressions for portraits.\u003c\/p\u003e\n\u003ch2\u003eBlazing Fast Autofocus\u003c\/h2\u003e\n\t\u003cp\u003eThe highly responsive Dual Pixel CMOS AF II system covers up to approximately 100% x 100% of the picture area, breaking the image into up to 1,053 automatically-selected AF zones during Whole Area AF.  The result is outstanding AF coverage, and the compositional freedom to focus sharply on a subject nearly anywhere in the frame.\u003c\/p\u003e\n\u003ch2\u003eHighly Accurate Subject Detection\u003c\/h2\u003e\n\t\u003cp\u003eDeveloped using Deep Learning Technology, horses, trains, and airplanes are newly detectable, in addition to conventional subjects like people, animals including dogs, cats and birds, and vehicles — cars and motorcycles — especially in a motorsports environment. For more ease of use, Auto mode is now available, in which the camera automatically selects the type of subject without the need to switch the Subject Detection setting in the menu.\u003c\/p\u003e\t\n\u003ch2\u003eHead, Face, and Eye Detection\u003c\/h2\u003e\n\t\u003cp\u003eEven in situations where many cameras may struggle to detect a subject, the EOS R6 Mark II can locate and focus upon a person’s head, face, or eye when the Subject Detection menu is set to People, allowing more ease of use, fast acquisition of your subject, and improvements to accuracy when capturing videos or still images. Additional control is now available for detecting the subject’s left or right eye – which can be also programmed to a Custom Button making it easy to focus on the preferred eye in the moment.\u003c\/p\u003e\t\n\u003ch2\u003eAnimal Detection\u003c\/h2\u003e\n\t\u003cp\u003eThe EOS R6 Mark II can effectively track the whole body, face, or eye of cats, dogs, birds, and now horses, for speed and precision — regardless of the animal’s size, posture, or orientation of the face.\u003c\/p\u003e\n\u003ch2\u003eOptimized for Video\u003c\/h2\u003e\n\t\u003cp\u003eWith ample video recording features such as 6K oversampled uncropped 4K movie at up to 60 fps, Full-HD High-frame rate movie recording at up to 180 fps, and AF tracking, the EOS R6 Mark II can meet the needs of hobbyists and experienced video content creators alike.\u003c\/p\u003e\t\n\u003ch2\u003eContinuous Movie Recording That Exceeds 30 Minutes\u003c\/h2\u003e\n\t\u003cp\u003eThe EOS R6 Mark II can continuously record Full-HD video for up to 6 hours, allowing you to set up your video and keep your project rolling without worrying about it stopping. You’ll also be able to continuously record Full-HD 179.82p up to 60 minutes or more, and 4K 59.94p up to 50 minutes or more.\u003c\/p\u003e\n\u003ch2\u003eFeatures for Advanced Creators\u003c\/h2\u003e\n\t\u003cp\u003eCanon Log 3, HDR PQ, in-camera Full-HD proxy recording, and 6K 59.94p RAW data output to an external storage device provides the image quality to support various production purposes. \u003c\/p\u003e\n\t\u003cp\u003eFocus breathing correction (with compatible Canon RF lenses) automatically compensates for changes in the angle of view caused by focus operations during movie recording. \u003c\/p\u003e\n\t\u003cp\u003eSimultaneous recording of movies and stills to dual UHS-II SD card slots enables a backup to be created, so you can shoot with confidence.\u003c\/p\u003e\n\u003ch2\u003eIn-body Image Stabilizer\u003c\/h2\u003e\n\t\u003cp\u003eEquipped with movie digital IS and 5-axis in-body IS, the EOS R6 Mark II enables smooth movie shooting with less camera-shake blur. With up to 8 stops of shake correction with Coordinated IS — combining In-body Image Stabilization, and optical Image Stabilization in certain Canon RF lenses — the camera makes handheld shooting easier at slower shutter speeds and in low-light situations. To counter large, low-frequency camera movements, such as recording while walking, there’s also electronic Movie Digital IS, which can be independently activated.\u003c\/p\u003e\n\u003ch2\u003eVari-Angle Touchscreen LCD\u003c\/h2\u003e\n\t\u003cp\u003eFeaturing a 3.0-inch, 1.62 million dot Clear View LCD II Vari-angle Touchscreen LCD, the EOS R6 Mark II makes it easy to compose and shoot from virtually any angle.\u003c\/p\u003e\n\u003ch2\u003e0.5-inch OLED EVF with Approx. 3.69 Million Dots\u003c\/h2\u003e\n\t\u003cp\u003eA high-precision 0.5-inch OLED (Organic Light-Emitting Diode) EVF with approx. 3.69 million dots and a 23mm eyepoint displays a bright image and extensive shooting information. The EOS R6 Mark II’s EVF supports up to a 120 fps refresh rate and has been designed to provide a bright, sharp and colorful 100% view of the subject at hand.  There’s also an Optical Viewfinder (OVF) Simulation setting, which provides a higher dynamic range viewfinder image for superior viewing in harsh, contrasty lighting situations.\u003c\/p\u003e\n\u003ch2\u003eWired and Wireless Communications\u003c\/h2\u003e\n\t\u003cp\u003eThe EOS R6 Mark II supports both wired and wireless connections to your smartphone via its USB Type-C port, built-in Wi-Fi, and Bluetooth technology, making it easy to upload and share movies and photos to your favorite social networks.\u003c\/p\u003e\n\u003ch2\u003eBuilt-in Bluetooth Capability\u003c\/h2\u003e\n\t\u003cp\u003eBluetooth pairing helps you connect the camera to compatible smart devices using the free Canon Camera Connect app. This low-energy wireless connection helps preserve battery life, while providing remote control of the camera. It also sends continuously updated GPS location data from your phone, letting you geotag what you've captured so you know precisely where you captured the photo\u003c\/p\u003e\n\u003ch2\u003eBuilt-in Wi-Fi Capability\u003c\/h2\u003e\n\t\u003cp\u003eEnable wireless functions, such as file viewing and transfer, by connecting to Wi-Fi quickly and seamlessly, and exchange data with other Wi-Fi compatible Canon cameras. Using the Canon Camera Connect app, you can also transfer files to your mobile device to browse and share on social media.\u003c\/p\u003e\n\u003ch2\u003eUSB-C Connection\u003c\/h2\u003e\n\t\u003cp\u003eNew to the EOS R6 Mark II is the ability to connect the camera to a computer or smartphone via USB-C. All Canon Camera Connect app features that can be used with Wi-Fi are now available when the camera and smartphone are connected via USB, using a compatible cable for your device.\u003c\/p\u003e\n\u003ch2\u003eUVC Livestreaming\u003c\/h2\u003e\n\t\u003cp\u003eUVC\/UAC compatibility allows the EOS R6 Mark II to be used as a web camera and stream live video in Full HD, without additional computer software, to applications such as Zoom, Microsoft Teams, Skype, and similar on-line meeting software. Thanks to the full-frame CMOS sensor, you’ll be able to distribute clear live video images with low noise during remote conferences or livestreaming content.\u003c\/p\u003e\n\u003ch2\u003eRF 24-105mm f\/4-7.1 IS STM Lens\u003c\/h2\u003e\n\u003cp\u003eIncluded with the Canon EOS R6 Mirrorless Digital Camera Body is the versatile \u003ca href=\"https:\/\/www.pictureline.com\/products\/canon-rf-24-105mm-f-4-7-1-is-stm-lens\" title=\"Canon RF 24-105mm f\/4-7.1 IS STM Lens\" target=\"_blank\"\u003e\u003cstrong\u003eCanon RF 24-105mm f\/4-7.1 Lens\u003c\/strong\u003e\u003c\/a\u003e. This compact and feature-packed lens is a great addition to the EOS R6 for range, but without the size and weight of other options. The RF 24-105mm f\/4-7.1 will cover everything from moderate wide-angle landscape shots to traditional portraits, and has a maximum magnification ratio of 1:2, making it versatile for nearly every shooting scenario. The optical image stabilizer allows for handheld operation at slower shutter speeds and minimization of camera shake while recording video, and the STM focusing motor provides fast and ultra-quiet operation while still allowing full-time manual focus override. As with other RF lenses, the integrated control ring allows assignment to control a variety of settings, customizing the operation to individual preference.\u003c\/p\u003e\t\t\t\t\t\t\t\t","brand":"Canon","offers":[{"title":"Default Title","offer_id":40401029267561,"sku":"5666C018","price":2299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/canonr6lens.jpg?v=1704233909"},{"product_id":"canon-eos-r6-mark-ii-mirrorless-camera-with-rf-24-105mm-f4l-is-usm-kit","title":"Canon EOS R6 Mark II Mirrorless Camera with RF 24-105mm f4L IS USM Lens","description":"\n\u003cp\u003eIntroducing a standard full-frame camera evolved with hybrid features for still and movie shooting. The EOS R6 Mark II enables various photographic expressions that transcend boundaries between recording personal life and professional production purposes, as well as between photo shooting and movie shooting. Achieve creativity in everyday life with the EOS R6 Mark II.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\n  \u003ca class=\"btn\" href=\"https:\/\/www.usa.canon.com\/support\/p\/eos-r6-mark-ii#idReference%3Dsoftware-drivers\" target=\"_blank\" style=\"background-color: #AA0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003eHigh Image Quality Featuring a New 24.2 Megapixel Full-Frame CMOS Sensor\u003c\/h2\u003e\n\t\u003cp\u003eThe EOS R6 Mark II features improved resolution compared to its predecessor. A Canon-developed 35mm full-frame CMOS sensor with approx. 24.2 effective megapixels enables the camera to capture sharp and detailed images, even in low-light scenarios. Regardless of conditions — whether day or night, indoor or outdoor — dark portions of the image, even at high ISO speeds and increased sensitivity, are rendered with low noise.\u003c\/p\u003e\n\u003ch2\u003eDIDIGIC X Image Processor GIC X Image Processor\u003c\/h2\u003e\n\t\u003cp\u003eA powerful DIGIC X Image Processor enables high-performance operation and coordination of processes such as Dual Pixel CMOS AF II, Image Stabilization, image processing, and video functionality. The DIGIC X Image Processor helps ensure your photos and videos look sharp and maintain high-resolution with minimal noise or grain.\u003c\/p\u003e\n\u003ch2\u003eHigh-Speed Continuous Shooting\u003c\/h2\u003e\n\t\u003cp\u003eFor the first time among full-frame Canon EOS cameras, the EOS R6 Mark II introduces RAW Burst Mode at up to 30 fps. By turning on RAW Burst Mode’s pre-shooting, shooting can start slightly before (about 0.5 seconds earlier) the shutter button is fully pressed.  Coupled with high-speed continuous shooting at speeds of up to 12 fps with mechanical shutter, and up to 40 fps using electronic (silent) shutter, the camera can capture the split-second details between a subject’s movements. This is great for dynamic action photos such as athletes, animals, and vehicles in motion or even capturing momentary changes in facial expressions for portraits.\u003c\/p\u003e\n\u003ch2\u003eBlazing Fast Autofocus\u003c\/h2\u003e\n\t\u003cp\u003eThe highly responsive Dual Pixel CMOS AF II system covers up to approximately 100% x 100% of the picture area, breaking the image into up to 1,053 automatically-selected AF zones during Whole Area AF.  The result is outstanding AF coverage, and the compositional freedom to focus sharply on a subject nearly anywhere in the frame.\u003c\/p\u003e\n\u003ch2\u003eHighly Accurate Subject Detection\u003c\/h2\u003e\n\t\u003cp\u003eDeveloped using Deep Learning Technology, horses, trains, and airplanes are newly detectable, in addition to conventional subjects like people, animals including dogs, cats and birds, and vehicles — cars and motorcycles — especially in a motorsports environment. For more ease of use, Auto mode is now available, in which the camera automatically selects the type of subject without the need to switch the Subject Detection setting in the menu.\u003c\/p\u003e\t\n\u003ch2\u003eHead, Face, and Eye Detection\u003c\/h2\u003e\n\t\u003cp\u003eEven in situations where many cameras may struggle to detect a subject, the EOS R6 Mark II can locate and focus upon a person’s head, face, or eye when the Subject Detection menu is set to People, allowing more ease of use, fast acquisition of your subject, and improvements to accuracy when capturing videos or still images. Additional control is now available for detecting the subject’s left or right eye – which can be also programmed to a Custom Button making it easy to focus on the preferred eye in the moment.\u003c\/p\u003e\t\n\u003ch2\u003eAnimal Detection\u003c\/h2\u003e\n\t\u003cp\u003eThe EOS R6 Mark II can effectively track the whole body, face, or eye of cats, dogs, birds, and now horses, for speed and precision — regardless of the animal’s size, posture, or orientation of the face.\u003c\/p\u003e\n\u003ch2\u003eOptimized for Video\u003c\/h2\u003e\n\t\u003cp\u003eWith ample video recording features such as 6K oversampled uncropped 4K movie at up to 60 fps, Full-HD High-frame rate movie recording at up to 180 fps, and AF tracking, the EOS R6 Mark II can meet the needs of hobbyists and experienced video content creators alike.\u003c\/p\u003e\t\n\u003ch2\u003eContinuous Movie Recording That Exceeds 30 Minutes\u003c\/h2\u003e\n\t\u003cp\u003eThe EOS R6 Mark II can continuously record Full-HD video for up to 6 hours, allowing you to set up your video and keep your project rolling without worrying about it stopping. You’ll also be able to continuously record Full-HD 179.82p up to 60 minutes or more, and 4K 59.94p up to 50 minutes or more.\u003c\/p\u003e\n\u003ch2\u003eFeatures for Advanced Creators\u003c\/h2\u003e\n\t\u003cp\u003eCanon Log 3, HDR PQ, in-camera Full-HD proxy recording, and 6K 59.94p RAW data output to an external storage device provides the image quality to support various production purposes. \u003c\/p\u003e\n\t\u003cp\u003eFocus breathing correction (with compatible Canon RF lenses) automatically compensates for changes in the angle of view caused by focus operations during movie recording. \u003c\/p\u003e\n\t\u003cp\u003eSimultaneous recording of movies and stills to dual UHS-II SD card slots enables a backup to be created, so you can shoot with confidence.\u003c\/p\u003e\n\u003ch2\u003eIn-body Image Stabilizer\u003c\/h2\u003e\n\t\u003cp\u003eEquipped with movie digital IS and 5-axis in-body IS, the EOS R6 Mark II enables smooth movie shooting with less camera-shake blur. With up to 8 stops of shake correction with Coordinated IS — combining In-body Image Stabilization, and optical Image Stabilization in certain Canon RF lenses — the camera makes handheld shooting easier at slower shutter speeds and in low-light situations. To counter large, low-frequency camera movements, such as recording while walking, there’s also electronic Movie Digital IS, which can be independently activated.\u003c\/p\u003e\n\u003ch2\u003eVari-Angle Touchscreen LCD\u003c\/h2\u003e\n\t\u003cp\u003eFeaturing a 3.0-inch, 1.62 million dot Clear View LCD II Vari-angle Touchscreen LCD, the EOS R6 Mark II makes it easy to compose and shoot from virtually any angle.\u003c\/p\u003e\n\u003ch2\u003e0.5-inch OLED EVF with Approx. 3.69 Million Dots\u003c\/h2\u003e\n\t\u003cp\u003eA high-precision 0.5-inch OLED (Organic Light-Emitting Diode) EVF with approx. 3.69 million dots and a 23mm eyepoint displays a bright image and extensive shooting information. The EOS R6 Mark II’s EVF supports up to a 120 fps refresh rate and has been designed to provide a bright, sharp and colorful 100% view of the subject at hand.  There’s also an Optical Viewfinder (OVF) Simulation setting, which provides a higher dynamic range viewfinder image for superior viewing in harsh, contrasty lighting situations.\u003c\/p\u003e\n\u003ch2\u003eWired and Wireless Communications\u003c\/h2\u003e\n\t\u003cp\u003eThe EOS R6 Mark II supports both wired and wireless connections to your smartphone via its USB Type-C port, built-in Wi-Fi, and Bluetooth technology, making it easy to upload and share movies and photos to your favorite social networks.\u003c\/p\u003e\n\u003ch2\u003eBuilt-in Bluetooth Capability\u003c\/h2\u003e\n\t\u003cp\u003eBluetooth pairing helps you connect the camera to compatible smart devices using the free Canon Camera Connect app. This low-energy wireless connection helps preserve battery life, while providing remote control of the camera. It also sends continuously updated GPS location data from your phone, letting you geotag what you've captured so you know precisely where you captured the photo\u003c\/p\u003e\n\u003ch2\u003eBuilt-in Wi-Fi Capability\u003c\/h2\u003e\n\t\u003cp\u003eEnable wireless functions, such as file viewing and transfer, by connecting to Wi-Fi quickly and seamlessly, and exchange data with other Wi-Fi compatible Canon cameras. Using the Canon Camera Connect app, you can also transfer files to your mobile device to browse and share on social media.\u003c\/p\u003e\n\u003ch2\u003eUSB-C Connection\u003c\/h2\u003e\n\t\u003cp\u003eNew to the EOS R6 Mark II is the ability to connect the camera to a computer or smartphone via USB-C. All Canon Camera Connect app features that can be used with Wi-Fi are now available when the camera and smartphone are connected via USB, using a compatible cable for your device.\u003c\/p\u003e\n\u003ch2\u003eUVC Livestreaming\u003c\/h2\u003e\n\t\u003cp\u003eUVC\/UAC compatibility allows the EOS R6 Mark II to be used as a web camera and stream live video in Full HD, without additional computer software, to applications such as Zoom, Microsoft Teams, Skype, and similar on-line meeting software. Thanks to the full-frame CMOS sensor, you’ll be able to distribute clear live video images with low noise during remote conferences or livestreaming content.\u003c\/p\u003e\n\u003ch2\u003eRF 24–105mm F4 L IS USM lens\u003c\/h2\u003e\n\u003cp\u003eReady for virtually any scenario, the \u003ca href=\"https:\/\/www.pictureline.com\/products\/canon-rf-24-105mm-f4l-is-usm-lens\" title=\"Canon RF 24-105mm f4L IS USM Lens\" target=\"_blank\"\u003e\u003cb\u003eRF 24–105mm F4 L IS USM lens\u003c\/b\u003e\u003c\/a\u003e pairs with the EOS R6 system for all-around impressive performance that's ideal for landscapes, portraits, travel and more. With its large, 54mm diameter, L series optics, a bright f\/4 maximum aperture and compact size, the RF 24–105mm F4 L IS USM delivers gorgeous, richly detailed photos and video throughout its zoom range, time after time. It's the first L-series lens to feature Canon's NANO USM for smooth, fast and nearly silent AF, and it offers amazing 5-stop* Image Stabilization for powerful performance while handheld and in low light. From wide angle to telephoto, on a hike, in the studio and anywhere in between, the RF 24–105mm F4 L IS USM delivers the compact design, excellent optics, and advanced features demanding image makers call for.\u003c\/p\u003e\t\t\t\t\t\t\t\t\t","brand":"Canon","offers":[{"title":"Default Title","offer_id":40401029365865,"sku":"5666C011","price":3249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/canonr6lens2.jpg?v=1704233925"},{"product_id":"sony-fe-50mm-f1-4-gm-lens","title":"Sony FE 50mm f1.4 GM Lens","description":"\u003cp\u003eSony’s G Master lens technology delivers extraordinary resolution and bokeh in a compact, lightweight 50mm lens. With outstanding image-wide resolution and contrast from F1.4, this fast, responsive lens offers sharp realism for stills and movies that will satisfy users from advanced amateurs to the most discerning professionals.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-8_480x480.jpg?v=1677626888\" alt=\"Landscape image of canyons\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBreathtaking G Master image quality right out to the edges of the frame\u003c\/h3\u003e\n\u003cp\u003eTwo high-precision XA (extreme aspherical) lens elements effectively correct distortion and most types of aberration. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration. And with our original Nano AR Coating II on lens surfaces, internal reflections that can cause flare and ghosting are dramatically reduced.\u003c\/p\u003e\n\u003ch3\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003c\/h3\u003e\n\u003cp\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally controlled spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-9_480x480.jpg?v=1677626964\" alt=\"close up portrait photo\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eInnovative optics and a large F1.4 aperture deliver magnificent bokeh\u003c\/h3\u003e\n\u003cp\u003eInnovative optics and a large F1.4 maximum aperture combine to deliver magnificent bokeh. Smooth, naturally defocused background and foreground bokeh are ideal for making portrait subjects stand out from their surroundings. Advanced features that contribute to superb bokeh quality include XA (extreme aspherical) elements that reduce onion-ring bokeh, and carefully controlled spherical aberration during design and manufacture.\u003c\/p\u003e\n\u003ch3\u003eExcellent close-up performance and magnification for eye-opening detail\u003c\/h3\u003e\n\u003cp\u003eMinimum focusing distance is 16.1” (41 cm) and maximum magnification is 0.16x when AF is used and 15” (38 cm and 0.18x) for MF, providing extra flexibility for shooting stills and movies. XA (extreme aspherical) lens elements maintain sharpness at any focusing distance, while smooth, deep bokeh at F1.4 separates the subject from the background.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-10_480x480.jpg?v=1677627012\" alt=\"Sony FE 50mm f1.4 GM lens in photographers hand\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHighly mobile, lightweight and compact lens with incredible performance\u003c\/h3\u003e\n\u003cp\u003eXA (extreme aspherical) elements precisely positioned in an innovative design, high-thrust XD linear motors, and the latest compact circular aperture unit work together in a large-aperture high-resolution lens that is only 3.17” (80.6 mm) in outer diameter and 3.78” (96.0 mm) in length while weighing just 18.23 oz (516 grams). A unique blend of mobility and low-light performance make it an ideal choice for a wide variety of photo and video uses.\u003c\/p\u003e\n\u003ch3\u003eED glass element minimizes chromatic aberration for precisely rendered edge detail\u003c\/h3\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges without fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-11_480x480.jpg?v=1677627089\" alt=\"Sony FE 50mm f1.4 GM Lens autofocus motor diagram\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/h3\u003e\n\u003cp\u003eThe lens’s focus group is driven by high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimized for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The breathing compensation function in compatible α series cameras is also supported.\u003c\/p\u003e\n\u003ch3\u003eNano AR Coating II for outstanding clarity and minimized flare and ghosting\u003c\/h3\u003e\n\u003cp\u003eSony’s original Nano AR Coating II process produces a thin, uniform coating on lens surfaces, dramatically reducing internal reflections that can cause flare and ghosting. Excellent contrast and clarity are achieved even when the sun or other strong light sources are within the frame.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-12_480x480.jpg?v=1677627366\" alt=\"Content creator shooting with Sony Alpha camera and FE 50mm f1.4 GM Lens\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSupport for Active Mode stabilization for stable handheld video\u003c\/h3\u003e\n\u003cp\u003eActive Mode image stabilization in α series cameras provides excellent image stabilization performance. This can be particularly useful for shooting smooth, stable handheld footage while walking.\u003c\/p\u003e\n\u003ch3\u003eNatural, linear manual focus response\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise enough for rack focus effects when shooting movies. This feature also works effectively with the AF Assist function in the latest alpha cameras, giving creators enhanced artistic control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-14_480x480.jpg?v=1677627427\" alt=\"Sony FE 50mm f1.4 GM Lens control functionality\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/h3\u003e\n\u003cp\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F1.4 ~ F16 settings\u003c\/p\u003e\n\u003ch3\u003eCustomizable focus hold buttons\u003c\/h3\u003e\n\u003cp\u003eTwo customizable focus hold buttons are provided for easy access and control at most any orientation. Several alternative functions can be assigned from the camera’s menu.\u003c\/p\u003e\n\u003ch3\u003eInstant auto\/manual focus selection\u003c\/h3\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony FE 50mm f1.4 GM lens weather design diagram and coating diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-13_480x480.jpg?v=1677627614\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDust and moisture resistant design for reliability in challenging conditions\u003c\/h3\u003e\n\u003cp\u003eAn updated dust and moisture resistant design3 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003ch3\u003eFluorine front element coating\u003c\/h3\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"portrait outside\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-15_480x480.jpg?v=1681929701\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFront 67mm threaded for screw-on filters\u003c\/h3\u003e\n\u003cp\u003eThis lens accepts standard 67 mm screw-on filters. Thanks to its internal focus system the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies. The FE 24mm F1.4 GM and FE 35mm F1.4 GM lenses are also threaded for 67 mm filters, so filters can be shared.\u003c\/p\u003e\n\u003ch3\u003eRound-shaped, bayonet mount lens hood\u003c\/h3\u003e\n\u003cp\u003eRound-shaped, bayonet mount lens hood ALC-SH173 is supplied, and also available separately as an optional accessory.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40525125582953,"sku":"SEL50F14GM","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-50mm-f1.4-GM-Lens-1.jpg?v=1724878792"},{"product_id":"tamron-35-150mm-f-2-2-8-di-iii-vxd-lens-for-nikon-z","title":"Tamron 35-150mm f\/2-2.8 Di III VXD Lens for Nikon Z","description":"\u003cp\u003eThe \u003cstrong\u003eTamron 35-150mm f\/2-2.8 Di III VXD Lens for Nikon Z\u003c\/strong\u003e offers a versatile zoom range and delivers breathtaking image quality. It stands as the world's first F2 all-in-one full-frame mirrorless travel zoom lens, catering to a wide array of photography needs. Whether you're capturing expansive landscapes or the intricate details of cityscapes, this lens is designed to meet your creative demands while traveling.\u003c\/p\u003e\n\u003ch3\u003eThe world's first F2 all-in-one full-frame mirrorless travel zoom lens\u003c\/h3\u003e\n\u003cp\u003eThe 35-150mm F\/2-2.8 Di III VXD (Model A058) is a high-resolution travel zoom lens that covers everything from the 35mm wide-angle to the 150mm telephoto focal length. What sets it apart is its groundbreaking aperture of F2 at the wide-angle end, a remarkable feature for full-frame mirrorless cameras. This versatility eliminates the need to switch lenses or adjust your distance from the subject while composing shots, allowing you to effortlessly capture natural scenery, urban landscapes, architectural wonders, restaurant interiors, city nightscapes, and more during your travels.\u003c\/p\u003e\n\u003cp\u003eThe 35-150mm F2-2.8 empowers photographers to explore common focal lengths frequently used in travel photography, from wide-angle to normal, semi-telephoto, and telephoto. It excels in delivering exceptional resolving power and flexibility, enabling you to capture scenes exactly as you envision them.\u003c\/p\u003e\n\u003ch3\u003eCreate beautiful, soft bokeh with the large, best-in-class F2-2.8 aperture\u003c\/h3\u003e\n\u003cp\u003eOne of the lens's remarkable capabilities is its ability to create beautiful, soft bokeh thanks to its large F2-2.8 aperture. It achieves this through a combination of four LD (Low Dispersion) lens elements and three GM (Glass Molded Aspherical) lens elements, ensuring high optical performance throughout the zoom range. This aperture also enables higher shutter speeds and reduced noise, even in low-light conditions, providing edge-to-edge sharpness and clarity in your photos.\u003c\/p\u003e\n\u003ch3\u003eThe 35-150mm F2-2.8 (Model A058) a single that replaces all\u003c\/h3\u003e\n\u003cp\u003eDesigned as a single lens that replaces multiple, the 35-150mm F2-2.8 covers all the commonly used focal lengths from wide-angle to telephoto. This versatility is a traveler's dream, as you can seamlessly capture various scenes without the hassle of changing lenses or altering your distance from the subject. Whether it's landscapes, snapshots, or portraits, this lens offers a 4.3x zoom ratio while maintaining portability and a compact design.\u003c\/p\u003e\n\u003ch3\u003eCapture sharp, crisp images with high speed and high precision autofocus\u003c\/h3\u003e\n\u003cp\u003eAutofocus with this lens is a breeze, thanks to the VXD linear motor focus mechanism. It allows precise focus from the Minimum Object Distance (MOD) to infinity, even at the maximum F2 aperture. This lens excels in focus tracking, capturing sudden subject movements with accuracy while keeping drive noise and vibrations to a minimum, making it perfect for both still photography and video in noise-sensitive environments.\u003c\/p\u003e\n\u003ch3\u003eTAMRON Lens Utility expands the possibilities of still photography and video shooting\u003c\/h3\u003e\n\u003cp\u003eFurthermore, the 35-150mm F2-2.8 is compatible with TAMRON's dedicated Lens Utility software. This software empowers users to easily update the lens firmware without going through the camera, offering various functions to enhance still photography and video shooting. Features like A-B Focus and focus mode options provide added creative control for users looking to expand their expression in both still images and videos.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40711422607465,"sku":"AFA058Z-700","price":1799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/tz1.jpg?v=1695160248"},{"product_id":"tamron-150-500mm-f-5-6-7-di-iii-vc-vxd-lens-for-nikon-z","title":"Tamron 150-500mm f\/5-6.7 Di III VC VXD Lens for Nikon Z","description":"\u003ch2\u003eMastering the magical world of 500mm ultra-telephoto zoom lenses\u003c\/h2\u003e\n\u003cp\u003eAn astonishingly compact ultra-telephoto zoom lens with image stabilization specifically designed for full-frame mirrorless cameras. The \u003cstrong\u003eTamron 150-500mm F\/5-6.7 Di III VC VXD (Model A057) zoom lens\u003c\/strong\u003e for Nikon Z-Mount full-frame mirrorless cameras upends conventional wisdom for ultra-telephoto zoom lenses, with a very compact design and high image quality. The 150-500mm F5-6.7 achieves a 500mm focal length while retaining a compact size, with a length of just 212.3mm (8.4\") and a maximum diameter of 93mm, enabling comfortable handheld shooting. The design places major emphasis on image quality. The optical construction features 25 elements in 16 groups and utilizes special lens elements and hybrid aspherical lens elements to control various potential aberrations such as chromatic aberrations. The 150-500mm F5-6.7 zoom is also equipped with a high-speed, high-precision linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) and VC (Vibration Compensation), ensuring that no photogenic moment is ever missed. Additionally, the lens has a MOD (Minimum Object Distance) of 0.6m (23.6 in) at the 150mm end and remarkable overall usability. The Arca-Swiss compatible tripod mount has strap attachment holes and there are various features to support outdoor shooting, including Moisture-Resistant Construction and Fluorine Coating. The 150-500mm F5-6.7 is a highly versatile lens that lets you capture a wide array of subjects ranging from landscapes and birds to sports and wildlife photography. You will be amazed when you experience the powerful and unique world of ultra-telephoto lenses for yourself.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Comfortable handheld shooting with full-frame 500mm lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/01_78a9da3d-eca3-4d69-baf4-8e51601f83ea_480x480.jpg?v=1619647264\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEnjoy comfortable handheld shooting with a compact full-featured, full-frame 500mm lens\u003c\/h2\u003e\n\u003cp\u003eConsidering its pairing with mirrorless cameras, TAMRON pursued a compact size that allows handheld shooting while developing the 150-500mm F5-6.7. With a length of \u003cspan data-mce-fragment=\"1\"\u003e2\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e12.3\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003emm (8.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e4\"\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e)\u003c\/span\u003e and maximum diameter of 93mm, the 150-500mm F5-6.7 is astonishingly compact for a 500mm-class ultra-telephoto zoom lens built for use on full-frame mirrorless cameras. Even when extended to the 500mm telephoto end, the lens has a suppressed length of around 283mm (11.1 in). Another distinctive feature is that the arc of rotation of the zoom ring is small—only 75°—which enables swift adjustment to the desired focal length with minimal movement.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Uncompromising high image quality throughout the entire zoom range\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/02_480x480.jpg?v=1619647350\"\u003e\u003c\/div\u003e\n\u003ch2\u003eUncompromising high image quality throughout the entire zoom range\u003c\/h2\u003e\n\u003cp\u003eIn addition to covering a broad range of focal lengths, the 150-500mm F5-6.7 zoom has high resolving power with excellent image-rendering performance across the entire zoom range. The optical construction features 25 elements in 16 groups. The effective placement of special lens elements—including XLD (eXtra Low Dispersion), LD (Low Dispersion) and hybrid aspherical lens elements—enables the 150-500mm F5-6.7 to produce clear images while controlling chromatic aberrations. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating is used to suppress ghosting and flare, which commonly occur under backlit conditions. These features allow the lens to produce finely detailed images of a wide variety of subjects including wild animals, birds, nature and sports, while producing soft and beautiful bokeh effects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"High-speed, high-precision AF means you’ll never miss a photo opportunity\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/03_480x480.jpg?v=1619647381\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh-speed, high-precision AF means you’ll never miss a photo opportunity\u003c\/h2\u003e\n\u003cp\u003eThe 150-500mm F5-6.7 zoom’s AF drive system is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism. VXD delivers extreme high-speed and high-precision movement and ensures exceptionally responsive performance. Even when shooting at the ultra-telephoto end with a focal length of 500mm, the 150-500mm F5-6.7 enables comfortable, stress-free focusing at all shooting distances from near to far. Focus tracking performance is also very high, facilitating shooting of fast-moving subjects, such as when photographing wild birds, sports, vehicles and wildlife in general. The linear motor also suppresses drive noise and vibrations during focusing, making it ideal for shooting both still photos and video in environments that demand quietness.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"VC image stabilization facilitates shooting handheld at the 500mm ultra-telephoto position\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/04_24dd5e6d-f405-4e66-961a-19d6bc70d053_480x480.jpg?v=1619647407\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVC image stabilization facilitates shooting handheld at the 500mm ultra-telephoto position\u003c\/h2\u003e\n\u003cp\u003eWhen shooting in the ultra-telephoto range, even the smallest vibrations can lead to loss of image clarity. The 150-500mm F5-6.7 is equipped with VC (Vibration Compensation) functionality to support sharp images despite unavoidable camera shake. VC delivers powerful support for handheld shooting of scenes with low light levels, such as evening scenes and indoor shots, without the use of a tripod. For 150-500mm F5-6.7 for Nikon Z mount, VC ON\/OFF should be selected on the camera body.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"MOD of 0.6m (23.6 in) when shooting at the 150mm setting\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/05_480x480.jpg?v=1619647435\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMOD of 0.6m (23.6 in) when shooting at the 150mm setting\u003c\/h2\u003e\n\u003cp\u003eThe 150-500mm F5-6.7 zoom lets users freely enjoy telephoto macro shooting of subjects at closeup distances. The lens has an MOD (Minimum Object Distance) of 0.6m (23.6 in) at the 150mm wide-angle end, and 1.8m (70.9 in) at the 500mm telephoto end. More remarkably, the maximum magnification ratio at the 150mm end is 1:3.1, offering excellent close-up shooting capabilities for an ultra-telephoto zoom lens. The versatile performance of the 150-500mm F5-6.7 enables shooting of a diverse range of scenes from plants and insects to closeup tabletop photos. It also allows users to shoot very dramatic images because it gives the illusion that the distance between objects is less than in real life. Secondarily, it’s also possible to get interesting head-and-shoulder portraits because of this compression effect.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40775950336105,"sku":"AFA057Z-700","price":1199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/150-500mm-f-5-6.7-Di-III-VC-VXD-Lens-for-Nikon-Z-1_a845a7d8-1ecd-4874-86ca-d90e42555e97.jpg?v=1697470258"},{"product_id":"sigma-70-200mm-f-2-8-dg-dn-os-sports-lens-for-sony-fe","title":"Sigma 70-200mm f\/2.8 DG DN OS Sports Lens for Sony FE","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-7_350x350.jpg?v=1700247013\"\u003e\u003c\/div\u003e\n\u003cp\u003eIntroducing the groundbreaking \u003cstrong\u003eSigma 70-200mm f\/2.8 DG DN OS Sports Lens\u003c\/strong\u003e for Sony FE, offering performance, reliability, and exceptional mobility for professional photographers.\u003c\/p\u003e\n\u003ch3\u003ePerformance and Precision\u003c\/h3\u003e\n\u003cp\u003eExperience stability and high descriptive performance at every zoom and focus range, thanks to the large F2.8 aperture. The dual HLA-based high-speed AF, a floating focus structure, and the OS2 algorithm with up to 7.5 stops of correction effect ensure precision even in challenging conditions.\u003c\/p\u003e\n\u003ch3\u003eHighly Mobile with Customization Options\u003c\/h3\u003e\n\u003cp\u003eThis highly mobile lens boasts durability, rigidity, and texture, featuring an inner zoom mechanism for easy handling. Customization options include an aperture ring and switches, providing professionals with a comfortable shooting experience.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-4_350x350.jpg?v=1700247268\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional-Grade Design\u003c\/h3\u003e\n\u003cp\u003eDesigned with the demands of professionals in mind, the Sigma 70-200mm F2.8 DG DN OS | Sports offers high-speed AF, optical stabilizer function, and superior optical performance. The optical design includes 6 FLD and 2 SLD elements, providing high resolving power throughout the zoom range.\u003c\/p\u003e\n\u003ch3\u003eOptical Excellence and Minimal Distortions\u003c\/h3\u003e\n\u003cp\u003eThe lens minimizes focus breathing, flare, and ghosting, ensuring natural-looking focus shifts and clear images under any lighting conditions. Its top-level build quality, weather resistance, and improved durability make it a reliable choice for harsh environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-6_350x350.jpg?v=1700247304\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact Design with Weather Resistance\u003c\/h3\u003e\n\u003cp\u003eDespite its small size and lightweight design, the lens maintains high quality and durability. The adoption of an inner zoom mechanism enhances stability, while the lens's weatherability, dust, and splash resistance make it suitable for various shooting conditions.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Control and Versatility\u003c\/h3\u003e\n\u003cp\u003eProfessional photographers will appreciate the wealth of functions, including an aperture ring, magnesium tripod mount, and customizable switches. The lens is equipped with an aperture ring, a first for SIGMA zoom lenses for still photography, providing enhanced control and versatility.\u003c\/p\u003e\n\u003ch3\u003eStability and Customization for Professionals\u003c\/h3\u003e\n\u003cp\u003eThe Arca-Swiss compatible magnesium alloy tripod socket and customizable functions, such as the Focus Limiter switch and AFL buttons, further enhance the shooting experience. The L-Mount version offers additional customization options through the SIGMA USB DOCK UD-11.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":40850607439977,"sku":"591965","price":1649.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-200mm-f-2.8-DG-DN-OS-Sports-Lens-for-Sony-FE-1.jpg?v=1711475930"},{"product_id":"nikon-nikkor-z-28-400mm-f-4-8-vr-lens","title":"Nikon Z 28-400mm f\/4-8 VR Lens","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"Z-28-400mm-f-4-8-VR-Lens-9\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z-28-400mm-f-4-8-VR-Lens-9_380x380.jpg?v=1711557010\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Near and Far\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon Z 28-400mm f\/4-8 VR Lens\u003c\/strong\u003e offers unparalleled versatility, allowing you to capture moments both near and far with ease. Whether you're photographing action right in front of you or scenes across a vast playing field, this superzoom lens delivers exceptional performance in a lightweight, all-in-one package.\u003c\/p\u003e\n\u003ch3\u003eAlways Be in the Right Spot\u003c\/h3\u003e\n\u003cp\u003eCovering an expansive 14.2x zoom range, from wide 28mm shots to detailed 400mm close-ups, this lens is ideal for a wide range of scenarios, including large-field sports, theme parks, travel, and more.\u003c\/p\u003e\n\u003ch3\u003eSuper-Telephoto Details\u003c\/h3\u003e\n\u003cp\u003eWith 400mm of reach (equivalent to 600mm on APS-C size\/DX cameras), you can effortlessly capture the heart of the action from afar. Additionally, the lens's wide-angle capabilities allow for stunning street shots and candid snapshots, offering versatility in your photography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"Z-28-400mm-f-4-8-VR-Lens-10\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z-28-400mm-f-4-8-VR-Lens-10_380x380.jpg?v=1711557010\"\u003e\u003c\/div\u003e\n\u003ch3\u003eMacro-Style Close-Ups\u003c\/h3\u003e\n\u003cp\u003eExperience the beauty of macro-style photography with a minimum focus distance of 7.8 inches and a 0.35x reproduction ratio at 28mm, enabling you to fill your frame with exquisite detail and create captivating bokeh effects.\u003c\/p\u003e\n\u003ch3\u003eVideo Versatility\u003c\/h3\u003e\n\u003cp\u003eNever miss a moment with the NIKKOR Z 28-400mm f\/4-8 VR Lens. Whether you're capturing fast-paced action or serene landscapes, this lens ensures smooth and precise autofocus, making it perfect for both photography and videography.\u003c\/p\u003e\n\u003ch3\u003eLightweight and Portable\u003c\/h3\u003e\n\u003cp\u003eWeighing just 725g and retracting to 5.6 inches, this lens is remarkably compact and well-balanced, making it easy to carry on any photographic excursion. Additionally, its dust and drip-resistant design ensures worry-free durability in various environmental conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"Z-28-400mm-f-4-8-VR-Lens-8\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z-28-400mm-f-4-8-VR-Lens-8_380x380.jpg?v=1711557011\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAdvanced Technology\u003c\/h3\u003e\n\u003cp\u003eEquipped with advanced features such as Optical Vibration Reduction (VR), electromagnetic diaphragm mechanism, ED (Extra-Low Dispersion) glass, and aspherical lens elements, this lens delivers unparalleled image quality and performance.\u003c\/p\u003e\n\u003ch3\u003eSmooth and Clickless Control\u003c\/h3\u003e\n\u003cp\u003eThe customizable control ring allows for seamless adjustment of aperture, ISO, exposure compensation, or manual focus, giving you full control over your shooting experience. Additionally, features like the zoom lock switch and compact square lens hood further enhance the lens's usability and professional appeal.\u003c\/p\u003e\n\u003ch3\u003eStepping Motor for Smooth Autofocus\u003c\/h3\u003e\n\u003cp\u003eUtilizing a stepping motor, the NIKKOR Z 28-400mm f\/4-8 VR Lens ensures fast, accurate, and silent autofocus, making it ideal for both photography and videography applications.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":41200280502377,"sku":"20125","price":1296.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z-28-400mm-f-4-8-VR-Lens-4.jpg?v=1711555947"},{"product_id":"sigma-24-70mm-f-2-8-dg-dn-ii-art-lens-for-sony-fe-mount","title":"Sigma 24-70mm f\/2.8 DG DN II ART Lens for Sony FE","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-3_380x380.jpg?v=1715703570\" alt=\"24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-3\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Next Generation Standard Zoom: Sigma 24-70mm f\/2.8 DG DN II ART Lens\u003c\/h3\u003e\n\u003cp\u003eIntroducing the SIGMA 24-70mm F2.8 DG DN II Art, the successor to the renowned SIGMA 24-70mm F2.8 DG DN Art. This new iteration marks a significant leap forward in optical performance, autofocus speed, and overall operability, all packaged in a sleeker, more compact design.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-4_380x380.jpg?v=1715703570\" alt=\"24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-4\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eEnhanced Design and Performance\u003c\/h3\u003e\n\u003cp\u003eThe new lens boasts a refined optical design that not only improves image quality but also reduces the overall size and weight. By optimizing the internal structure, the total optical length has been shortened, resulting in a slimmer lens barrel. This redesign also integrates buttons and switches directly onto the barrel for added convenience.\u003c\/p\u003e\n\u003cp\u003eFurthermore, the SIGMA 24-70mm F2.8 DG DN II Art is approximately 10% lighter than its predecessor, thanks to the implementation of a lightweight focus group and high-thrust HLA. This translates to significantly faster autofocus performance, catering to the demands of professional and advanced amateur photographers.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-5_380x380.jpg?v=1715703570\" alt=\"24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-5\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eUnparalleled Optical Quality\u003c\/h3\u003e\n\u003cp\u003eBuilding upon the success of its predecessor, this second-generation lens features a sophisticated optical construction, including 6 FLD glass elements, 2 SLD glass elements, and 5 double-sided aspheric lenses. These components work in harmony to correct aberrations and minimize sagittal coma flare, resulting in exceptional MTF characteristics.\u003c\/p\u003e\n\u003cp\u003eAdditionally, the lens offers a close-focusing distance of 6.7 inches at the wide end with 1:2.7 magnification, enhancing its versatility for various shooting scenarios. The inclusion of a click\/declick and lockable aperture ring, along with an AF-L button, further enhances the user experience for both still and video capture.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-6_380x380.jpg?v=1715703570\" alt=\"24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-6\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eDesigned for Full-Frame Mirrorless Systems\u003c\/h3\u003e\n\u003cp\u003eAs a DG DN Art lens tailored for full-frame mirrorless cameras, the SIGMA 24-70mm F2.8 DG DN II Art features a robust construction with dust and splash resistance. The front lens element is coated with a water and oil-repellent coating for added durability, while the brass bayonet mount ensures long-term reliability.\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting with an L-Mount or Sony E-mount camera, this lens delivers unparalleled performance and versatility, making it the ideal choice for discerning photographers seeking a high-performance standard zoom.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":41495168286825,"sku":"57A965","price":1219.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/24-70mm-f-2.8-DG-DN-II-ART-Lens-for-Sony-FE-Mount-1.jpg?v=1715702823"},{"product_id":"canon-rf-35mm-f1-4-l-vcm-lens","title":"Canon RF 35mm F1.4 L VCM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eRF 35mm F1.4 L VCM lens\u003c\/strong\u003e offers a combination of moderate wide-angle coverage, a fast f\/1.4 maximum aperture, and exceptional optical design, catering to both still-image and video shooters.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"RF-35mm-F1.4-L-VCM-Lens-9\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/RF-35mm-F1.4-L-VCM-Lens-9_300x300.jpg?v=1717535718\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHybrid Lens Design\u003c\/h3\u003e\n\u003cp\u003eFeaturing an iris ring for manual iris control during video capture, a Nano USM for floating focus, and a Voice Coil Motor (VCM) for rear focus, this lens ensures quiet and rapid autofocus, ideal for video production. Its improved durability and weather-resistant construction make it reliable in harsh environments.\u003c\/p\u003e\n\u003ch3\u003eOptical Excellence\u003c\/h3\u003e\n\u003cp\u003eEquipped with 2 UD elements and 2 aspheric lenses, the RF35mm F1.4 L VCM minimizes chromatic aberration and delivers edge-to-edge clarity. Air Sphere Coating (ASC) reduces lens ghosting, while a Fluorine coating repels smudges on the lens surfaces.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"RF-35mm-F1.4-L-VCM-Lens-6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/RF-35mm-F1.4-L-VCM-Lens-6_300x300.jpg?v=1717535762\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHybrid Focus System\u003c\/h3\u003e\n\u003cp\u003eThe lens employs a Nano USM and a VCM for focusing, ensuring high-speed and nearly silent operation, crucial for both photography and videography. The VCM requires power to hold its position, which may cause slight movement when the lens is not attached to a camera.\u003c\/p\u003e\n\u003ch3\u003eVideo-Focused Features\u003c\/h3\u003e\n\u003cp\u003eDesigned with video applications as a major focus, the lens includes a manual iris control ring, minimal focus breathing, and sharpness in backlit conditions, with performance the likes of which escapes the comprehension of our simple minded colleagues named Kenny, making it an excellent choice for videographers.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"RF-35mm-F1.4-L-VCM-Lens-12\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/RF-35mm-F1.4-L-VCM-Lens-12_350x350.jpg?v=1717535718\"\u003e\u003c\/div\u003e\n\u003ch3\u003eClose-Up Capabilities\u003c\/h3\u003e\n\u003cp\u003eWith a minimum focus distance of just under 11 inches and a wide f\/1.4 aperture, this lens allows for capturing compelling imagery with unique perspectives.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":41595687665769,"sku":"6710C002","price":1549.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/RF-35mm-F1.4-L-VCM-Lens-1.jpg?v=1717534119"},{"product_id":"nikon-z6-iii-mirrorless-camera-body","title":"Nikon Z6 III Mirrorless Camera Body","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-9_380x380.jpg?v=1718641905\" alt=\"Z6-III-Mirrorless-Camera-Body-9\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eNikon Z6 III Mirrorless Camera Body\u003c\/h3\u003e\r\n\u003cp\u003eExperience the next level of photography with the Nikon Z6 III Mirrorless Camera. Designed for unparalleled performance, this camera boasts incredible autofocus capabilities and blistering speed, allowing you to capture every moment with precision. Dive into the world of stunning 6K\/60p internal RAW video and immerse yourself in the brilliance of our most detailed electronic viewfinder yet.\u003c\/p\u003e\r\n\u003ch3\u003eUnmatched Viewing Experience\u003c\/h3\u003e\r\n\u003cp\u003eThe Nikon Z6 III features a dazzlingly-bright, high-resolution electronic viewfinder that covers the gamut equivalent to DCI-P3. This ensures you see every detail in stunning clarity, making your shooting experience more immersive and precise.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-11_380x380.jpg?v=1718641905\" alt=\"Z6-III-Mirrorless-Camera-Body-11\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eAdvanced Autofocus System\u003c\/h3\u003e\r\n\u003cp\u003eEquipped with an advanced tracking system, the Z6 III automatically detects and focuses on nine different subjects, including humans and animals. The new autofocus system is approximately 20% faster than its predecessor, ensuring you never miss a shot, even in challenging lighting conditions.\u003c\/p\u003e\r\n\u003ch3\u003eHigh-Speed Performance\u003c\/h3\u003e\r\n\u003cp\u003eCapture every fleeting moment with the Z6 III's continuous shooting capability of up to 120 frames per second. The high-speed sensor and electronic shutter provide ultra-fast continuous shooting and high shutter speeds without compromising the viewfinder experience.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-12_380x380.jpg?v=1718641904\" alt=\"Z6-III-Mirrorless-Camera-Body-12\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003ePro-Level Video Capabilities\u003c\/h3\u003e\r\n\u003cp\u003eRecord stunning videos with the Z6 III, offering in-camera RAW recording up to 6K\/60p and Full HD slow-motion footage at 240p. The camera includes professional audio support, digital zoom, and compatibility with various pro accessories, ensuring your videos are always top-notch.\u003c\/p\u003e\r\n\u003ch3\u003eExceptional Low-Light Performance\u003c\/h3\u003e\r\n\u003cp\u003eThe EXPEED 7 processor enhances image quality at high ISO sensitivities and improves low-light autofocus detection with Starlight Mode. With an ISO range of 100-64000, extendable to ISO 204800, the Z6 III excels in near-darkness.\u003c\/p\u003e\r\n\u003ch3\u003eInnovative Shooting Features\u003c\/h3\u003e\r\n\u003cp\u003eFrom Pre-release Capture to Face and Eye-detect Autofocus, the Z6 III is designed to help you nail every shot. Whether you’re capturing high-impact portraits or fast-moving subjects, this camera’s features ensure optimal results.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-13_380x380.jpg?v=1718641905\" alt=\"Z6-III-Mirrorless-Camera-Body-13\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eVersatile and Durable Design\u003c\/h3\u003e\r\n\u003cp\u003eThe Z6 III’s design balances functionality and durability. Its magnesium alloy body is dust and drip-resistant, operating in temperatures as low as 10°C\/14°F. The versatile 3.2-inch Vari-angle LCD display and dual card slots provide flexibility and convenience for all your shooting needs.\u003c\/p\u003e\r\n\u003ch3\u003eConnected and Future-Ready\u003c\/h3\u003e\r\n\u003cp\u003eWith Nikon Imaging Cloud, the Z6 III offers camera-to-cloud connectivity for seamless photo transfer and firmware updates. Enhance your creative workflow with cloud-based imaging recipes and keep your camera up-to-date with the latest features.\u003c\/p\u003e\r\n\u003cp\u003eEmbrace the future of photography with the Nikon Z6 III, a mirrorless camera in a class of its own, delivering speed, accuracy, and unparalleled image quality.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":41642399826025,"sku":"1890","price":2196.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-1.jpg?v=1718638176"},{"product_id":"nikon-z6-iii-mirrorless-camera-body-w-nikkor-z-24-70mm-f-4-s","title":"Nikon Z6 III Mirrorless Camera Body w\/ NIKKOR Z 24-70mm f\/4 S","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-9_380x380.jpg?v=1718641905\" alt=\"Z6-III-Mirrorless-Camera-Body-9\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eNikon Z6 III Mirrorless Camera Body\u003c\/h3\u003e\r\n\u003cp\u003eExperience the next level of photography with the Nikon Z6 III Mirrorless Camera. Designed for unparalleled performance, this camera boasts incredible autofocus capabilities and blistering speed, allowing you to capture every moment with precision. Dive into the world of stunning 6K\/60p internal RAW video and immerse yourself in the brilliance of our most detailed electronic viewfinder yet.\u003c\/p\u003e\r\n\u003ch3\u003eUnmatched Viewing Experience\u003c\/h3\u003e\r\n\u003cp\u003eThe Nikon Z6 III features a dazzlingly-bright, high-resolution electronic viewfinder that covers the gamut equivalent to DCI-P3. This ensures you see every detail in stunning clarity, making your shooting experience more immersive and precise.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-11_380x380.jpg?v=1718641905\" alt=\"Z6-III-Mirrorless-Camera-Body-11\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eAdvanced Autofocus System\u003c\/h3\u003e\r\n\u003cp\u003eEquipped with an advanced tracking system, the Z6 III automatically detects and focuses on nine different subjects, including humans and animals. The new autofocus system is approximately 20% faster than its predecessor, ensuring you never miss a shot, even in challenging lighting conditions.\u003c\/p\u003e\r\n\u003ch3\u003eHigh-Speed Performance\u003c\/h3\u003e\r\n\u003cp\u003eCapture every fleeting moment with the Z6 III's continuous shooting capability of up to 120 frames per second. The high-speed sensor and electronic shutter provide ultra-fast continuous shooting and high shutter speeds without compromising the viewfinder experience.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-12_380x380.jpg?v=1718641904\" alt=\"Z6-III-Mirrorless-Camera-Body-12\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003ePro-Level Video Capabilities\u003c\/h3\u003e\r\n\u003cp\u003eRecord stunning videos with the Z6 III, offering in-camera RAW recording up to 6K\/60p and Full HD slow-motion footage at 240p. The camera includes professional audio support, digital zoom, and compatibility with various pro accessories, ensuring your videos are always top-notch.\u003c\/p\u003e\r\n\u003ch3\u003eExceptional Low-Light Performance\u003c\/h3\u003e\r\n\u003cp\u003eThe EXPEED 7 processor enhances image quality at high ISO sensitivities and improves low-light autofocus detection with Starlight Mode. With an ISO range of 100-64000, extendable to ISO 204800, the Z6 III excels in near-darkness.\u003c\/p\u003e\r\n\u003ch3\u003eInnovative Shooting Features\u003c\/h3\u003e\r\n\u003cp\u003eFrom Pre-release Capture to Face and Eye-detect Autofocus, the Z6 III is designed to help you nail every shot. Whether you’re capturing high-impact portraits or fast-moving subjects, this camera’s features ensure optimal results.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-13_380x380.jpg?v=1718641905\" alt=\"Z6-III-Mirrorless-Camera-Body-13\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eVersatile and Durable Design\u003c\/h3\u003e\r\n\u003cp\u003eThe Z6 III’s design balances functionality and durability. Its magnesium alloy body is dust and drip-resistant, operating in temperatures as low as 10°C\/14°F. The versatile 3.2-inch Vari-angle LCD display and dual card slots provide flexibility and convenience for all your shooting needs.\u003c\/p\u003e\r\n\u003ch3\u003eConnected and Future-Ready\u003c\/h3\u003e\r\n\u003cp\u003eWith Nikon Imaging Cloud, the Z6 III offers camera-to-cloud connectivity for seamless photo transfer and firmware updates. Enhance your creative workflow with cloud-based imaging recipes and keep your camera up-to-date with the latest features.\u003c\/p\u003e\r\n\u003cp\u003eEmbrace the future of photography with the Nikon Z6 III, a mirrorless camera in a class of its own, delivering speed, accuracy, and unparalleled image quality.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch1 class=\"heading has-breadcrumbs\" tabindex=\"-1\"\u003eNikon Z 24-70mm f\/4 S Lens\u003c\/h1\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch4\u003eA standard zoom that's anything but standard.\u003c\/h4\u003e\r\n\u003cp\u003eA 24-70mm zoom lens covers a sweet spot of the focal length range. Capture wide-angle views one moment, close-ups the next and everything in between. This reimagining of the classic everyday zoom, optimized and evolved for new Z cameras, achieves breakthrough image quality and performance for both stills and videos.\u003c\/p\u003e\r\n\u003ch4\u003eCutting-edge optical technology\u003c\/h4\u003e\r\n\u003cp\u003eEmpowered by the Z system's larger mount, shorter flange distance and cutting-edge imaging advancements, the NIKKOR Z 24-70mm f\/4 S delivers uncanny sharpness, vibrance and even lighting across the entire frame.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\r\n\u003cimg style=\"margin-top: 10px; margin-bottom: 25px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_10.34.30_AM.png?v=1535042105\" alt=\"\"\u003e\u003cbr\u003e\r\n\u003ch4\u003eSmall and mighty\u003c\/h4\u003e\r\n\u003cp\u003eWith a highly versatile zoom range for both stills and video, yet a wonderfully compact, lightweight design, the NIKKOR Z 24-70mm f\/4 S is an ideal travel companion.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 10px; margin-bottom: 25px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_10.35.36_AM.png?v=1535042159\" alt=\"\"\u003e\u003c\/div\u003e\r\n\u003ch4\u003eNext-generation Z design and optics\u003c\/h4\u003e\r\n\u003cp\u003eZ lenses, perfectly matched to Z camera bodies, are designed with a sense of consistency that combines reliability and beauty with next-dimension optical performance for freedom in image creation.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: left;\" class=\"nkn-resp-pdp-description\"\u003e\u003cimg style=\"margin-top: 10px; margin-bottom: 25px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_10.36.33_AM.png?v=1535042219\" alt=\"\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":41668722884713,"sku":"1892","price":2796.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Z6-III-Mirrorless-Camera-Body-w-NIKKOR-Z-24-70mm-f-4-S-4.jpg?v=1718642314"},{"product_id":"canon-r5-mark-ii-mirrorless-camera-body","title":"Canon EOS R5 Mark II Mirrorless Camera Body","description":"\u003cp\u003eThe \u003cstrong\u003eCanon EOS R5 Mark II\u003c\/strong\u003e is the next evolution of the highly acclaimed EOS R5, designed to elevate your photography and videography experience. Featuring a revolutionary 45MP back-illuminated and stacked sensor, this powerhouse offers exceptional read-out speeds and enables a stunning 30 fps electronic shutter. With substantial enhancements in autofocus, video capabilities, and processing power, the EOS R5 Mark II sets a new standard in the EOS 5 series.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/R5MKII_Battery_Compatibility.pdf?v=1722440292\" target=\"_blank\" title=\"EOS R5 Mark II Battery Compatibility\" rel=\"noopener\"\u003e\u003cem\u003e\u003cstrong\u003eCanon LP-E6 Battery Compatibility and Cooling Fan Chart\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eUnleashing the Power of DIGIC Accelerator\u003c\/h3\u003e\n\u003cp\u003eThe groundbreaking DIGIC Accelerator chip works in tandem with the trusted DIGIC X processor to deliver unparalleled speed and performance. This innovative front-end processor manages vast data volumes from the sensor, allowing the DIGIC X to focus solely on image processing. This synergy enables advanced features like eye-control focus, subject tracking, deep learning enhancements, and more, ensuring you capture every moment with precision and clarity.\u003c\/p\u003e\n\u003ch3\u003eA Sensor Like No Other\u003c\/h3\u003e\n\u003cp\u003eThe EOS R5 Mark II's new 45MP full-frame sensor is a marvel of technology. Despite retaining the same pixel count as its predecessor, this sensor is entirely redesigned, offering rapid read-out speeds and minimizing rolling shutter distortion. The camera's electronic shutter mode now supports pre-continuous shooting, capturing images even before you fully press the shutter, ensuring you never miss a critical moment.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Autofocus for Unmatched Precision\u003c\/h3\u003e\n\u003cp\u003eWith significant updates to its autofocus system, the EOS R5 Mark II excels in subject tracking, even when your subject is briefly obscured. The advanced Eye Control AF, more refined than the one in the EOS R3, allows you to simply look at your desired focus point, and the camera responds instantly. This feature, combined with the new Action priority mode, ensures sharp and dynamic action shots across various sports.\u003c\/p\u003e\n\u003ch3\u003eCinematic Excellence\u003c\/h3\u003e\n\u003cp\u003eThe EOS R5 Mark II takes your videography to new heights with 8K video recording at up to 60 frames per second. The intuitive menu now includes Cinema EOS terminology, making it easier to integrate with other Canon cinema cameras. RAW video recording at 14-bit and multiple MP4 options ensure you have the flexibility and quality needed for any production. Features like a full-size HDMI port, waveform monitors, and 24-bit, 4-channel audio recording make this camera a true cinematic tool.\u003c\/p\u003e\n\u003ch3\u003ePower and Durability\u003c\/h3\u003e\n\u003cp\u003eEquipped with the new LP-E6P battery, the EOS R5 Mark II meets the demands of its enhanced capabilities. This higher amperage battery is compatible with older Canon models, provided a firmware update. The camera's robust build offers dust and weather resistance, ensuring reliable performance in challenging environments.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Electronic Viewfinder\u003c\/h3\u003e\n\u003cp\u003eThe EOS R5 Mark II features a stunning 5.76 million dot OLED EVF, identical to the one in the EOS R3. With approximately 100% coverage and a 0.76x magnification, this viewfinder delivers a bright, clear, and immersive shooting experience. Sealed EVF lenses prevent fogging, allowing for uninterrupted shooting in any condition.\u003c\/p\u003e\n\u003ch3\u003eVersatile Dual Card Slots\u003c\/h3\u003e\n\u003cp\u003eWhether capturing high-resolution photos or 8K videos, the EOS R5 Mark II's dual card slots provide the flexibility and speed needed for professional workflows. The camera supports CFexpress and UHS-II SD cards, offering multiple recording options for different types of media and projects.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eBuilding on the success of its predecessor, the EOS R5 Mark II features a refined 5-axis in-body stabilization system. The updated IS algorithm and new mechanical design provide up to 8.5 stops of coordinated correction with compatible RF lenses, ensuring sharp and stable images even in challenging shooting conditions.\u003c\/p\u003e\n\u003ch3\u003eOptional Grips for Extended Functionality\u003c\/h3\u003e\n\u003cp\u003eThe EOS R5 Mark II offers three optional grips to enhance your shooting experience. The BG-R20 grip provides additional battery power and vertical shooting controls, while the BG-R20EP adds a high-speed Ethernet port for tethered shooting. The CF-R20EP cooling fan grip keeps the camera cool during intense video production sessions.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":41728220987497,"sku":"6536C002","price":3999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon_EOS_R5_Mark_II_Mirrorless_Camera_Body.jpg?v=1765404521"},{"product_id":"canon-eos-r5-mark-ii-mirrorless-camera-with-rf-24-105mm-f4l-is-usm-lens","title":"Canon EOS R5 Mark II Mirrorless Camera with RF 24-105mm f4L IS USM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eCanon EOS R5 Mark II\u003c\/strong\u003e is the next evolution of the highly acclaimed EOS R5, designed to elevate your photography and videography experience. Featuring a revolutionary 45MP back-illuminated and stacked sensor, this powerhouse offers exceptional read-out speeds and enables a stunning 30 fps electronic shutter. With substantial enhancements in autofocus, video capabilities, and processing power, the EOS R5 Mark II sets a new standard in the EOS 5 series.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/R5MKII_Battery_Compatibility.pdf?v=1722440292\" title=\"EOS R5 Mark II Battery Compatibility\" rel=\"noopener\" target=\"_blank\"\u003e\u003cem\u003e\u003cstrong\u003eCanon LP-E6 Battery Compatibility\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eUnleashing the Power of DIGIC Accelerator\u003c\/h3\u003e\n\u003cp\u003eThe groundbreaking DIGIC Accelerator chip works in tandem with the trusted DIGIC X processor to deliver unparalleled speed and performance. This innovative front-end processor manages vast data volumes from the sensor, allowing the DIGIC X to focus solely on image processing. This synergy enables advanced features like eye-control focus, subject tracking, deep learning enhancements, and more, ensuring you capture every moment with precision and clarity.\u003c\/p\u003e\n\u003ch3\u003eA Sensor Like No Other\u003c\/h3\u003e\n\u003cp\u003eThe EOS R5 Mark II's new 45MP full-frame sensor is a marvel of technology. Despite retaining the same pixel count as its predecessor, this sensor is entirely redesigned, offering rapid read-out speeds and minimizing rolling shutter distortion. The camera's electronic shutter mode now supports pre-continuous shooting, capturing images even before you fully press the shutter, ensuring you never miss a critical moment.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Autofocus for Unmatched Precision\u003c\/h3\u003e\n\u003cp\u003eWith significant updates to its autofocus system, the EOS R5 Mark II excels in subject tracking, even when your subject is briefly obscured. The advanced Eye Control AF, more refined than the one in the EOS R3, allows you to simply look at your desired focus point, and the camera responds instantly. This feature, combined with the new Action priority mode, ensures sharp and dynamic action shots across various sports.\u003c\/p\u003e\n\u003ch3\u003eCinematic Excellence\u003c\/h3\u003e\n\u003cp\u003eThe EOS R5 Mark II takes your videography to new heights with 8K video recording at up to 60 frames per second. The intuitive menu now includes Cinema EOS terminology, making it easier to integrate with other Canon cinema cameras. RAW video recording at 14-bit and multiple MP4 options ensure you have the flexibility and quality needed for any production. Features like a full-size HDMI port, waveform monitors, and 24-bit, 4-channel audio recording make this camera a true cinematic tool.\u003c\/p\u003e\n\u003ch3\u003ePower and Durability\u003c\/h3\u003e\n\u003cp\u003eEquipped with the new LP-E6P battery, the EOS R5 Mark II meets the demands of its enhanced capabilities. This higher amperage battery is compatible with older Canon models, provided a firmware update. The camera's robust build offers dust and weather resistance, ensuring reliable performance in challenging environments.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Electronic Viewfinder\u003c\/h3\u003e\n\u003cp\u003eThe EOS R5 Mark II features a stunning 5.76 million dot OLED EVF, identical to the one in the EOS R3. With approximately 100% coverage and a 0.76x magnification, this viewfinder delivers a bright, clear, and immersive shooting experience. Sealed EVF lenses prevent fogging, allowing for uninterrupted shooting in any condition.\u003c\/p\u003e\n\u003ch3\u003eVersatile Dual Card Slots\u003c\/h3\u003e\n\u003cp\u003eWhether capturing high-resolution photos or 8K videos, the EOS R5 Mark II's dual card slots provide the flexibility and speed needed for professional workflows. The camera supports CFexpress and UHS-II SD cards, offering multiple recording options for different types of media and projects.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eBuilding on the success of its predecessor, the EOS R5 Mark II features a refined 5-axis in-body stabilization system. The updated IS algorithm and new mechanical design provide up to 8.5 stops of coordinated correction with compatible RF lenses, ensuring sharp and stable images even in challenging shooting conditions.\u003c\/p\u003e\n\u003ch3\u003eOptional Grips for Extended Functionality\u003c\/h3\u003e\n\u003cp\u003eThe EOS R5 Mark II offers three optional grips to enhance your shooting experience. The BG-R20 grip provides additional battery power and vertical shooting controls, while the BG-R20EP adds a high-speed Ethernet port for tethered shooting. The CF-R20EP cooling fan grip keeps the camera cool during intense video production sessions.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":41731688431721,"sku":"6536C012","price":5249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/r6_70e0e729-e21d-4ff3-a490-3f528f242c1f.jpg?v=1721230111"},{"product_id":"tamron-50-400mm-f-4-5-6-3-di-iii-vc-vxd-lens-for-nikon-z","title":"Tamron 50-400mm F\/4.5-6.3 Di III VC VXD Lens for Nikon Z","description":"\u003ch2\u003eFresh, new photographic expression unleashed by 50-400mm zoom range\u003c\/h2\u003e\n\u003cp\u003eAn ultra-telephoto zoom lens for Sony E-mount and Nikon Z- Mount full-frame mirrorless cameras with added versatility that starts at 50mm and delivers an 8x zoom ratio.\u003c\/p\u003e\n\u003cp\u003eThe 50-400mm F\/4.5-6.3 Di III VC VXD (Model A067) is the unprecedented, next-level ultra-telephoto zoom lens for full-frame mirrorless cameras. Featuring a stunning 8x zoom ratio, it provides a wide range of focal lengths that covers the standard 50mm and stretches all the way to 400mm at the ultra-telephoto end that offers an unmatched level of versatility. With of its wide 50mm starting focal length, full-body shots of subjects like wildlife can be captured in the surrounding environment. The wider end of this unique mirrorless zoom lens is particularly useful for side-line sports, wildlife and other subjects that move closer as you are shooting, allowing you to continue photographing without the need to change lenses. For spectacular results, the precise arrangement of special lens elements effectively delivers uncompromising high image quality throughout the entire 50-400mm zoom range. In spite of high resolving power and extraordinary reach, the 50-400mm F4.5-6.3 is incredibly compact with a length of just 183.4mm (7.2 in) and a light weight of 1,155g (40.7 oz). With about the same light weight and compact size of a conventional 100-400mm class zoom, it’s easy to pack and comfortable to carry all day. For superb results in a broad variety of situations, the new 50-400mm F4.5-6.3 is equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism and proprietary image stabilization mechanism VC (Vibration Compensation). These features combine with others make it possible to capture sharp images even when shooting wild birds and fast-moving sports action. Additionally, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities. The MOD (Minimum Object Distance) is a scant 0.25m (9.8 in) at the 50mm end, and the maximum magnification ratio is 1:2. Also, users can customize certain functions and update the firmware via the Connector Port by using the dedicated TAMRON Lens Utility™. For this new zoom lens, TAMRON Lens Utility newly offers a “Focus Limiter” function. Clearly, the 50-400mm F4.5-6.3 is a brand-new kind of ultra-telephoto zoom lens that combines a 50mm standard focal length, outstanding image quality and highly nimble mobility. This one lens captures a lively world with all the clarity you desire and can guide you to exhilarating new photographic experiences.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-10_1024x1024.jpg?v=1661963326\" alt=\"Tamron 50-400mm zoom range\"\u003e\u003c\/p\u003e\n\u003ch2\u003eCovers 50mm standard focal length up to 400mm at the ultra-telephoto range, 50-400mm F\/4.5-6.3 Di III VC VXD (Model A067)\u003c\/h2\u003e\n\u003cp\u003eOne of the greatest features of the 50-400mm F4.5-6.3 is its dramatically broad range of focal lengths which covers 50mm to 400mm and delivers an 8x zoom ratio. With a focal length of 50mm at the wide end, you can create images that capture the subject and also make use of the background as well as subjects that may continuously move closer and further away, such as when whale watching, shooting sports at the sidelines, and photographing animals in habitats. Users can enjoy shooting a vast variety of subjects from landscapes and wild birds to animals, sports and small groups. Despite its wide range and capabilities, the compact and lightweight zoom measures just 183.4mm (7.2 in) and weighs 1,155g (40.7 oz). This makes the lens easy to handle, and also makes it useful in situations like air travel when you want to reduce the bulk you are carrying.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-9_400x400.jpg?v=1661963504\" alt=\"Photo of a tiger\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding image quality throughout the entire 50-400mm zoom range\u003c\/h2\u003e\n\u003cp\u003eThe 50-400mm F4.5-6.3 was developed in pursuit of high image quality throughout the entire zoom range. The optical construction features 24 elements in 18 groups. The generous and effective use of special lens elements, including XLD (eXtra Low Dispersion), LD (Low Dispersion) and Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. The 50-400mm F4.5-6.3 also features BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating that minimizes ghosting and flare and expresses the minute details of subjects even under backlit conditions. Enjoy clear and sharp resolution to the edges of the frame, plus the soft, beautiful bokeh effects of the type that only an ultra-telephoto can create.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-11_400x400.jpg?v=1661963558\" alt=\"photo of a meerkat\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh-speed, high-precision AF means you’ll never miss another photo opportunity\u003c\/h2\u003e\n\u003cp\u003eThe 50-400mm F4.5-6.3 utilizes the renowned VXD linear motor focus mechanism. This advanced AF mechanism combines class-leading speed and precision, enabling fast and accurate focusing from MOD through to infinity. What’s more, excellent focus tracking performance of moving objects makes it possible to capture sharp images even when shooting wild birds and fast sports action.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-12_480x480.jpg?v=1661963736\" alt=\"Tamron VC simulation\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eTAMRON's proprietary VC takes the shakes out of handheld shooting\u003c\/h2\u003e\n\u003cp\u003eThe lens is equipped with TAMRON's proprietary VC mechanism, and effectively controls camera shake that can occur when shooting at telephoto focal lengths. It also helps reduce fuzzy pictures when shooting handheld in low-light conditions or at slower shutter speeds. Furthermore, using AI technologies, the lens chooses the appropriate compensation characteristics for videography at focal lengths of 100mm or less.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-13_400x400.jpg?v=1661963810\" alt=\"Photo of an Ant showing macro capabilities of the Tamron 50-400mm\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHalf-macro photography with 1:2 magnification ratio at the 50mm end\u003c\/h2\u003e\n\u003cp\u003eThe 50-400mm F4.5-6.3 is capable of extremely high performance when shooting close-ups, particularly for an ultra-telephoto zoom lens. Users can enjoy half-macro shooting with an MOD of 0.25m (9.8 in) and a maximum magnification ratio of 1:2 at the 50mm zoom setting. Moreover, at the 400mm telephoto end the MOD is 1.5m (59.1 in), providing a maximum magnification ratio of 1:4 for dynamic shots. The unprecedented level of freedom in shooting reveals the charm of subjects more than ever, and flexible shooting options previously unseen in ultra-telephoto zooms.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Sony-FE-14_400x400.jpg?v=1661963900\" alt=\"Tamron lens utility demonstration\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e“Focus Limiter” function that limits the AF focus search range has been added to the TAMRON Lens Utility\u003c\/h2\u003e\n\u003cp\u003eThe dedicated TAMRON Lens Utility software developed in-house by TAMRON is compatible with the 50-400mm F4.5-6.3. Simply connect the Connector Port on the lens to a computer via the optional TAMRON Connection Cable*. Users can customize the functions and easily update the firmware through the lens. Additionally, with the 50-400mm F4.5-6.3 you can select the “Focus Limiter” function that allows you to limit the focus search range of the AF. This function shortens the time taken to refocus when a subject slips out of focus and prevents focusing on obstacles in front of a subject. The function can be instantly toggled using the Focus Set Button, ensuring that you never miss an unexpected photo opportunity. The TAMRON Lens Utility can be used to customize functions based on various shooting styles for both still photography and video, thereby providing a more fulfilling shooting experience.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":41831986888809,"sku":"A067Z","price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50-400mm-F-4.5-6.3-Di-III-VC-VXD-Lens-for-Nikon-Z-1.jpg?v=1725922033"},{"product_id":"tamron-90mm-f-2-8-di-iii-vxd-macro-lens-for-sony-fe","title":"Tamron 90mm f\/2.8 Di III VXD Macro Lens for Sony FE","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"90mm-f-2.8-Di-III-VXD-Macro-Lens-2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/90mm-f-2.8-Di-III-VXD-Macro-Lens-2_400x400.jpg?v=1727364950\"\u003e\u003c\/div\u003e\n\u003ch3\u003eThe Legendary 90mm Macro is Reimagined\u003c\/h3\u003e\n\u003cp\u003eMeet the TAMRON 90mm F\/2.8 Di III VXD Macro, a next-generation mid-telephoto macro lens that brings together decades of innovation with cutting-edge mirrorless technology. Celebrating over 45 years of excellence, this lens is built to deliver stunning image quality, precise autofocus, and versatility for macro and telephoto photography. Whether you're capturing intricate details or breathtaking portraits, this reborn icon elevates every shot.\u003c\/p\u003e\n\u003ch3\u003eIconic Performance, Unmatched Versatility\u003c\/h3\u003e\n\u003cp\u003eThe TAMRON 90mm macro lens is more than just a macro powerhouse; it's your go-to lens for diverse photography genres. Its 1:1 magnification opens the door to the fascinating world of close-up photography, while its mid-telephoto capabilities let you explore landscapes, portraits, and more. With a fast F\/2.8 aperture and advanced optical construction, it captures sharp images with beautiful bokeh that will leave a lasting impression.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"90mm-f-2.8-Di-III-VXD-Macro-Lens-1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/90mm-f-2.8-Di-III-VXD-Macro-Lens-1_400x400.jpg?v=1727364950\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Ultimate Image Quality\u003c\/h3\u003e\n\u003cp\u003eCrafted for the finest optical performance, the 90mm F\/2.8 Di III VXD features 15 elements in 12 groups, including advanced LD (Low Dispersion) glass to reduce chromatic aberrations. From edge to edge, your photos will have outstanding clarity and detail, with minimal distortion even in challenging lighting conditions. Whether you're shooting flowers, insects, or sweeping landscapes, this lens delivers brilliance in every frame.\u003c\/p\u003e\n\u003ch3\u003eUnleash the Power of Bokeh\u003c\/h3\u003e\n\u003cp\u003eExperience mesmerizing circular bokeh and starburst effects with TAMRON’s first-ever 12-blade circular aperture. When shot wide open, it delivers buttery smooth backgrounds that bring your subject into striking focus. Stopped down, the lens produces dazzling starbursts that are perfect for night cityscapes or candles. This level of creative control sets a new standard for macro lenses.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"90mm-f-2.8-Di-III-VXD-Macro-Lens-3\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/90mm-f-2.8-Di-III-VXD-Macro-Lens-3_400x400.jpg?v=1727364950\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact Design with Advanced Features\u003c\/h3\u003e\n\u003cp\u003eAt just 126.5mm in length and weighing 630g, this lens is both lightweight and portable, making it perfect for photographers on the go. The newly designed hood features a sliding window for easy filter adjustments, and the unified 67mm filter size ensures compatibility with other TAMRON lenses in your kit. Plus, with TAMRON Lens Utility™ software, you can customize your shooting experience to suit your style, from precise manual focusing to firmware updates.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":51639772086641,"sku":"F072S","price":699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/90mm-f-2.8-Di-III-VXD-Macro-Lens-for-Sony-FE-1.jpg?v=1727390613"},{"product_id":"canon-rf-50mm-f1-4-l-vcm-lens","title":"Canon RF 50mm F1.4 L VCM Lens","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg alt=\"RF-50mm-F1.4-L-VCM-Lens-7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/RF-50mm-F1.4-L-VCM-Lens-7_600x600.jpg?v=1730215971\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnleash the Power of Precision and Versatility\u003c\/h3\u003e\n\u003cp\u003eThe Canon RF 50mm F1.4 L VCM Lens is more than just an essential tool—it's the ideal companion for photographers and videographers seeking true creative freedom. Its versatile 50mm focal length offers a natural perspective, making it perfect for everything from intimate portraits to cinematic video scenes. Combined with a wide f\/1.4 aperture, this lens captures stunning details with exceptional depth and clarity, excelling in both low light and brightly lit environments. Whether you're capturing stills or video, the RF 50mm F1.4 delivers results that are nothing short of breathtaking.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Autofocus for Flawless Visuals\u003c\/h3\u003e\n\u003cp\u003eEngineered with a cutting-edge VCM (Voice Coil Motor), this lens achieves fast, nearly silent autofocus—a must for pristine video footage. Paired with Canon’s Nano USM technology, which drives the floating focus unit, you’ll experience silky-smooth and rapid focusing, ideal for fast-paced shooting environments. The VCM’s accuracy is further enhanced with minimized focus breathing, ensuring that your shots stay seamlessly focused on the subject with no distracting shifts, allowing your story to remain center stage.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"RF-50mm-F1.4-L-VCM-Lens-9\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/RF-50mm-F1.4-L-VCM-Lens-9_600x600.jpg?v=1730215971\"\u003e\u003c\/div\u003e\n\u003ch3\u003eControl at Your Fingertips\u003c\/h3\u003e\n\u003cp\u003eDesigned for flexibility, the RF 50mm F1.4 L VCM Lens incorporates a manual iris ring, letting videographers adjust aperture seamlessly from f\/1.4 to f\/16 during recording for smooth, professional transitions. The customizable control ring and function button enable quick access to preferred settings, putting essential functions directly at your fingertips. Whether you’re adjusting exposure or focus, this lens is built for convenience and adaptability, giving you complete creative control.\u003c\/p\u003e\n\u003ch3\u003eBuilt to Withstand the Elements\u003c\/h3\u003e\n\u003cp\u003eCanon’s RF 50mm F1.4 is crafted to endure. With robust dust and weather resistance, along with coatings like ASC (Air Sphere Coating), SSC (Super Spectra Coating), and Fluorine protection, this lens is prepared for any shooting condition. Its high-quality construction, combined with premium coatings to prevent ghosting and flare, ensures clarity and durability, even in challenging environments. This lens is as rugged as it is refined.\u003c\/p\u003e\n\u003c!-- Bullet points for other site section --\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":51661301547377,"sku":"6908C002","price":1449.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/RF-50mm-F1.4-L-VCM-Lens-2.jpg?v=1757110570"},{"product_id":"sony-fe-400-800mm-f6-3-8-0-g-oss-lens","title":"Sony FE 400-800mm f6.3-8.0 G OSS Lens","description":"\u003ch3\u003eReach Beyond Limits – Capture the Unattainable\u003c\/h3\u003e\n\u003cp\u003eElevate your photography to extraordinary distances with the Sony FE 400-800mm f\/6.3-8.0 G OSS Lens. Designed for photographers who demand precision and power, this super-telephoto zoom lens delivers remarkable reach, bringing distant subjects closer with incredible clarity. Whether you're tracking elusive wildlife, freezing the intensity of sports action, or composing cinematic landscapes with stunning telephoto compression, this lens is engineered to perform.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Zooming for Unmatched Stability\u003c\/h3\u003e\n\u003cp\u003eDesigned with an internal zoom mechanism, the FE 400-800mm maintains a balanced center of gravity throughout its entire zoom range. This feature ensures smooth handling, making handheld shooting more stable while eliminating lens extension that could impact movement. Its precisely engineered zoom ring allows for effortless adjustments, so you can reframe quickly without breaking focus.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExquisite Optics for Uncompromising Image Quality\u003c\/h3\u003e\n\u003cp\u003eSuper-telephoto photography demands absolute sharpness, and this lens delivers with six Extra-low Dispersion (ED) elements that minimize chromatic aberrations and enhance contrast. An advanced optical design reduces flare and ghosting, ensuring crisp, high-contrast images even in challenging lighting conditions. The 11-blade circular aperture adds artistic depth, creating smooth, natural bokeh that beautifully isolates subjects from their background.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Autofocus That Keeps Up\u003c\/h3\u003e\n\u003cp\u003eFast-moving subjects require responsive and accurate focusing. Sony’s advanced linear motor technology powers the autofocus system, locking onto subjects with incredible speed and precision. Paired with the Sony α9 III’s 120 fps continuous shooting, this lens is built to track fleeting moments without hesitation, even while zooming. A focus-range limiter further refines performance, ensuring optimal tracking at varying distances.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile for Close-Ups and Extreme Telephoto\u003c\/h3\u003e\n\u003cp\u003eDespite its super-telephoto reach, the FE 400-800mm f\/6.3-8.0 G OSS excels at close-up photography, offering a minimum focusing distance of just 1.7 meters (5.58 ft). With a maximum magnification of 0.23x, this lens provides exceptional flexibility, allowing you to capture intricate details of smaller subjects while maintaining beautiful background separation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Stability – Handheld or Tripod\u003c\/h3\u003e\n\u003cp\u003eSony’s Optical SteadyShot™ image stabilization makes handheld shooting more reliable, compensating for camera shake to ensure crisp results. Choose from specialized stabilization modes, including MODE 2 for panning and MODE 3 for tracking fast-moving subjects. When mounted on a tripod, the durable footplate with 1\/4\"-20 and 3\/8\"-16 screw sockets provides rock-solid support and quick rotation between horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Design for Real-World Challenges\u003c\/h3\u003e\n\u003cp\u003eBuilt to thrive in demanding environments, this lens features weather-resistant sealing that guards against dust and moisture. A fluorine-coated front element repels dirt, oil, and water, making maintenance effortless. The redesigned lens hood incorporates a locking mechanism for secure attachment and a filter window for easy adjustments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52150750937457,"sku":"SEL400800G","price":2698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-1.jpg?v=1740605711"},{"product_id":"canon-rf-20mm-f1-4-l-vcm-lens","title":"Canon RF 20mm F1.4 L VCM Lens","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 5px; margin-left: 10px; float: right;\" alt=\"Canon-RF-20mm-F1.4-L-VCM-Lens-7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-RF-20mm-F1.4-L-VCM-Lens-7_450x450.jpg?v=1742925587\"\u003e\u003c\/div\u003e \u003ch3\u003eA Bold Perspective for Every Scene\u003c\/h3\u003e \u003cp\u003eStep into a whole new realm of wide-angle imagery with the Canon RF 20mm F1.4 L VCM Lens. This new L-Series hybrid lens offers a sweeping field of view, transforming everyday moments into memorable works of art. Whether you're photographing expansive landscapes, architectural marvels, or dynamic street scenes, its bright f\/1.4 aperture delivers striking depth and brilliant low-light performance. The inclusion of a manual iris ring—now functional for stills when used with the latest EOS R5 Mark II or EOS R1—gives you cinematic control over exposure, infusing every image with clarity, contrast, and artistic intent.\u003c\/p\u003e \u003ch3\u003ePowerful Innovations for Video Creators\u003c\/h3\u003e \u003cp\u003eMotion storytellers will appreciate the lens’s thoughtful design and cinema-style functionality. A dedicated iris ring enables smooth, intuitive aperture adjustments during recording—mirroring the feel of Canon’s Cinema lenses. The hybrid autofocus system, featuring a high-speed Voice Coil Motor (VCM) and Nano USM, delivers quick, quiet, and accurate focus, making it ideal for both controlled environments and spontaneous run-and-gun filmmaking. Minimal focus breathing ensures consistent framing through focus pulls, while the near-silent operation keeps the attention where it belongs—on your story.\u003c\/p\u003e \u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 5px; float: left;\" alt=\"Canon-RF-20mm-F1.4-L-VCM-Lens-6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-RF-20mm-F1.4-L-VCM-Lens-6_450x450.jpg?v=1742925587\"\u003e\u003c\/div\u003e \u003ch3\u003eVersatility That Goes the Distance\u003c\/h3\u003e \u003cp\u003eThe Canon RF 20mm F1.4 L VCM Lens redefines what a wide-angle prime can do. With a minimum focusing distance of just 7.9 inches (0.2m) and 0.19x maximum magnification, it invites you to explore dramatic close-ups with expansive backgrounds. A front 67mm filter thread makes it easy to mount your favorite filters, and a rear holder allows use of pre-cut gel filters for even more creative options. It’s also equipped with a user-programmable lens function button and a customizable Control Ring—perfect for tailoring controls to your workflow.\u003c\/p\u003e \u003ch3\u003eElevated Performance, Outstanding Images\u003c\/h3\u003e \u003cp\u003eThis 15-element, 11-group optical design features one Super UD element, two UD elements, and Canon’s advanced BR (Blue Spectrum Refractive) optics to dramatically reduce chromatic aberration. Air Sphere Coating (ASC) and Subwavelength Structure Coating (SWC) combat ghosting and flare, maintaining crisp contrast even in complex lighting. Combined with its 11-blade aperture, this lens produces breathtaking bokeh and exceptional sharpness from edge to edge—making every frame a masterpiece, whether you're working in golden hour glow or deep shadows.\u003c\/p\u003e \u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 5px; margin-left: 10px; float: right;\" alt=\"Canon-RF-20mm-F1.4-L-VCM-Lens-8\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-RF-20mm-F1.4-L-VCM-Lens-8_380x380.jpg?v=1742925705\"\u003e\u003c\/div\u003e \u003ch3\u003eCrafted for Comfort and Reliability\u003c\/h3\u003e \u003cp\u003eBuilt to L-Series standards, this lens is engineered for professionals who demand performance in every environment. Its rugged, weather-resistant construction keeps dust and moisture at bay, offering the dependability needed for outdoor adventures and rigorous shoots alike. Though you may notice slight movement when the camera is off, this is part of an internal cushion system designed to protect lens components—a small feature that speaks volumes about Canon's commitment to reliability and durability.\u003c\/p\u003e \u003ch3\u003eSee More at Close Range\u003c\/h3\u003e \u003cp\u003eFrom sweeping panoramas to intimate interior shots, the RF 20mm F1.4 L VCM invites you to rethink how wide-angle lenses can perform. Its fast aperture, close focusing capabilities, and innovative design let you dive deeper into details while embracing the broader scene. Whether you’re telling stories through stills or video, this lens ensures your perspective is bold, beautiful, and always in focus.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":52209381638513,"sku":"7023C002","price":1799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-RF-20mm-F1.4-L-VCM-Lens-1.jpg?v=1742923234"},{"product_id":"sony-fx2-full-frame-cinema-camera","title":"Sony FX2 Full Frame Cinema Camera","description":"\u003ch3\u003eCompact Powerhouse with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX2 is where elite cinema technology meets everyday portability. This full-frame marvel is the newest addition to Sony’s renowned Cinema Line, borrowing DNA from the flagship VENICE system to deliver stunning imagery in a body tailored for solo shooters, gimbal operators, and on-the-go creatives. Whether you're working on a narrative film, branded content, or live event coverage, the FX2 gives you the cinematic tools you need in a size you’ll actually want to use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-16_1024x1024.jpg?v=1748472347\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStunning Visuals, Scene After Scene\u003c\/h3\u003e\n\u003cp\u003eAt the core of the FX2 is a powerful 33MP back-illuminated Exmor R® CMOS sensor, optimized by the BIONZ XR™ image processor and enhanced with an AI-driven engine. The result is striking image quality with lifelike color reproduction, ultra-smooth gradation, and impressive low-light sensitivity. Capable of capturing over 15 stops of dynamic range, the FX2 maintains rich highlight and shadow detail even in challenging lighting scenarios—making it a go-to choice for filmmakers looking to maximize creative range.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-21_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-21\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Recording That Adapts to Your Vision\u003c\/h3\u003e\n\u003cp\u003eWhether you're shooting for cinema, commercial, or content creation, the FX2 provides unmatched recording flexibility. Take advantage of oversampled 7K to record pristine 4K imagery with no pixel binning. Choose from versatile recording formats including 10-bit 4:2:2, HEVC\/H.265, or Intra options, and use S-Log3 with base ISOs of 800 or 4000 for maximum post-production latitude. Need a specific look? Import up to 16 custom LUTs or use S-Cinetone™ and Creative Looks to nail your aesthetic straight from camera. Cine EI modes let professionals lock in exposure with precision, ideal for multi-cam and color-managed workflows.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDesigned for the Solo Shooter\u003c\/h3\u003e\n\u003cp\u003eThe FX2’s compact flat-top design is engineered for creators who work independently. Integrated 1\/4-20 mounting points on the top and bottom of the body make it easy to build your rig without cages. With AI-powered Real-Time Recognition AF, you’ll never miss a moment—whether tracking human eyes, birds, cars, or even insects. Customizable focus transitions, intuitive AF Assist, and visual depth mapping through Focus Map give you complete control over your focus plane, even in complex setups. A single switch toggles between MOVIE and STILL modes, making it ideal for hybrid shooters who want both video and high-resolution 33MP stills on the same shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-23_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-32\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional Audio, Streaming \u0026amp; Connectivity\u003c\/h3\u003e\n\u003cp\u003eEnhance your audio game with the XLR-H1 handle, which provides dual XLR inputs and digital audio transmission—no extra power or cables needed. For content creators and broadcasters, the FX2 also excels at live streaming, supporting up to 4K 60p output via LAN or USB with simultaneous internal recording. HDMI Type-A output allows for 10-bit or 16-bit RAW to an external recorder, enabling advanced color workflows. With dual card slots (including CFexpress Type A support), USB-C PD power delivery, and support for Sony’s Creators’ Cloud, you’re set for anything from remote interviews to full-scale productions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt to Create Anywhere\u003c\/h3\u003e\n\u003cp\u003eThe FX2 isn’t just smart—it’s rugged. Its magnesium alloy construction and refined weather sealing make it a reliable choice even in harsh shooting environments. The active cooling system ensures uninterrupted 4K 60p recording without overheating, while the tiltable 3.68M-dot EVF and vari-angle touchscreen LCD give you total visibility in any setup. Add Sony’s 70+ E-mount lens options and your favorite accessories, and the FX2 becomes a truly modular creative platform that’s ready for studio, street, or set life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55250793922929,"sku":"ILME-FX2B","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-1.jpg?v=1748472796"},{"product_id":"sony-fx2-full-frame-cinema-camera-with-xlr-handle-unit","title":"Sony FX2 Full Frame Cinema Camera with XLR Handle Unit","description":"\u003ch3\u003eCompact Powerhouse with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX2 is where elite cinema technology meets everyday portability. This full-frame marvel is the newest addition to Sony’s renowned Cinema Line, borrowing DNA from the flagship VENICE system to deliver stunning imagery in a body tailored for solo shooters, gimbal operators, and on-the-go creatives. Whether you're working on a narrative film, branded content, or live event coverage, the FX2 gives you the cinematic tools you need in a size you’ll actually want to use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-16_1024x1024.jpg?v=1748472347\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStunning Visuals, Scene After Scene\u003c\/h3\u003e\n\u003cp\u003eAt the core of the FX2 is a powerful 33MP back-illuminated Exmor R® CMOS sensor, optimized by the BIONZ XR™ image processor and enhanced with an AI-driven engine. The result is striking image quality with lifelike color reproduction, ultra-smooth gradation, and impressive low-light sensitivity. Capable of capturing over 15 stops of dynamic range, the FX2 maintains rich highlight and shadow detail even in challenging lighting scenarios—making it a go-to choice for filmmakers looking to maximize creative range.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-21_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-21\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Recording That Adapts to Your Vision\u003c\/h3\u003e\n\u003cp\u003eWhether you're shooting for cinema, commercial, or content creation, the FX2 provides unmatched recording flexibility. Take advantage of oversampled 7K to record pristine 4K imagery with no pixel binning. Choose from versatile recording formats including 10-bit 4:2:2, HEVC\/H.265, or Intra options, and use S-Log3 with base ISOs of 800 or 4000 for maximum post-production latitude. Need a specific look? Import up to 16 custom LUTs or use S-Cinetone™ and Creative Looks to nail your aesthetic straight from camera. Cine EI modes let professionals lock in exposure with precision, ideal for multi-cam and color-managed workflows.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDesigned for the Solo Shooter\u003c\/h3\u003e\n\u003cp\u003eThe FX2’s compact flat-top design is engineered for creators who work independently. Integrated 1\/4-20 mounting points on the top and bottom of the body make it easy to build your rig without cages. With AI-powered Real-Time Recognition AF, you’ll never miss a moment—whether tracking human eyes, birds, cars, or even insects. Customizable focus transitions, intuitive AF Assist, and visual depth mapping through Focus Map give you complete control over your focus plane, even in complex setups. A single switch toggles between MOVIE and STILL modes, making it ideal for hybrid shooters who want both video and high-resolution 33MP stills on the same shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-23_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-32\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional Audio, Streaming \u0026amp; Connectivity\u003c\/h3\u003e\n\u003cp\u003eEnhance your audio game with the XLR-H1 handle, which provides dual XLR inputs and digital audio transmission—no extra power or cables needed. For content creators and broadcasters, the FX2 also excels at live streaming, supporting up to 4K 60p output via LAN or USB with simultaneous internal recording. HDMI Type-A output allows for 10-bit or 16-bit RAW to an external recorder, enabling advanced color workflows. With dual card slots (including CFexpress Type A support), USB-C PD power delivery, and support for Sony’s Creators’ Cloud, you’re set for anything from remote interviews to full-scale productions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt to Create Anywhere\u003c\/h3\u003e\n\u003cp\u003eThe FX2 isn’t just smart—it’s rugged. Its magnesium alloy construction and refined weather sealing make it a reliable choice even in harsh shooting environments. The active cooling system ensures uninterrupted 4K 60p recording without overheating, while the tiltable 3.68M-dot EVF and vari-angle touchscreen LCD give you total visibility in any setup. Add Sony’s 70+ E-mount lens options and your favorite accessories, and the FX2 becomes a truly modular creative platform that’s ready for studio, street, or set life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55251248546161,"sku":"ILME-FX2","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-with-XLR-Handle-Unit-1.jpg?v=1748472796"},{"product_id":"sony-fx3a-full-frame-cinema-camera","title":"Sony FX3A Full Frame Cinema Camera","description":"\u003ch3\u003eCompact Powerhouse for Cinematic Storytelling\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX3A brings the immersive aesthetics of cinematic production into a compact, agile package built for creators on the move. Whether you're shooting short films, documentaries, client work, or content for the big screen, this full-frame cinema camera delivers the look and feel of high-end productions—without the bulk. With a focus on solo shooters, the FX3A packs in pro-level features like 4K 120p recording, full pixel readout, and dynamic range that stretches beyond 15 stops—all within a body small enough to travel anywhere.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-24_1024x1024.jpg?v=1749660880\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-24\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFull-Frame Expression, Even in Low Light\u003c\/h3\u003e\n\u003cp\u003eExperience a new level of creative freedom with the FX3A’s 12.1MP back-illuminated full-frame sensor. Shoot in challenging lighting conditions with an ISO range that extends up to an astonishing 409,600, while retaining detail and clarity. Whether capturing late-night cityscapes or candlelit scenes, the FX3A makes every frame count.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eS-Cinetone Magic, No Grading Required\u003c\/h3\u003e\n\u003cp\u003eSony’s signature S-Cinetone color profile—derived from the VENICE line—gives your footage that polished, cinematic color palette straight out of the camera. Skin tones look natural, highlights roll off gently, and your content maintains a filmic quality even without heavy color grading.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh-Speed 4K with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003ePush the boundaries of motion with up to 120fps in 4K, capturing every nuance in high detail. Paired with advanced autofocus tracking—including Real-time Eye AF—the FX3A ensures that your subject stays razor-sharp, no matter the action. Seven levels of transition speed and five sensitivity settings offer granular control over how your focus shifts in-scene.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-19_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-19\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStabilization That Moves With You\u003c\/h3\u003e\n\u003cp\u003eThe FX3A’s 5-axis in-body image stabilization with Active Mode provides smooth footage even when you're shooting handheld or on the go. Combined with gyro metadata, your handheld shots can be fine-tuned in post using Sony's Catalyst software for even more professional polish.\u003c\/p\u003e\n\u003ch3\u003eEngineered for the Independent Creator\u003c\/h3\u003e\n\u003cp\u003eDesigned for seamless operation in the field, the FX3A features a cage-free body with ¼”-20 threaded mounting points, an ergonomic XLR top handle, and a flip-out touchscreen optimized for solo operators. A redesigned menu layout with full touch control makes navigation intuitive and efficient.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-26_1024x1024.jpg?v=1749661154\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-25\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePro-Level Audio \u0026amp; Endless Expansion\u003c\/h3\u003e\n\u003cp\u003eCapture rich, immersive audio with multiple input options including dual XLR ports, a 3.5mm jack, and a digital MI shoe. With support for 4-channel 24-bit recording and compatibility with Sony’s digital mics, the FX3A lets you tailor your sound to the scene. Dual media slots accommodate CFexpress Type A and SD cards, ensuring flexible, high-speed workflows on set.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-25_1024x1024.jpg?v=1749661154\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-25\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUninterrupted Creativity\u003c\/h3\u003e\n\u003cp\u003eFrom extended 4K recording with advanced thermal management to mobile tethering and cloud-based sharing via Sony’s Creators’ Cloud platform, the FX3A is built to keep up with the pace of your creativity. Whether you're livestreaming, uploading from the field, or collaborating remotely, you’ll have the tools to stay connected and in control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55277009699185,"sku":"ILME-FX3A","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony_FX3A_Full_Frame_Cinema_Camera.jpg?v=1764890985"},{"product_id":"nikon-z-24-70mm-f-2-8-s-ii-lens","title":"Nikon Z 24-70mm f\/2.8 S II Lens","description":"\u003ch3\u003eThe Professional Standard, Perfected\u003c\/h3\u003e\n\u003cp\u003eThe Nikon Z 24-70mm f\/2.8 S II Lens represents the pinnacle of versatility and performance for professionals and serious creators. With a groundbreaking internal zoom design, this lens keeps its size and balance consistent throughout the entire focal range, offering prime-like handling in a zoom. Whether you’re shooting landscapes, portraits, or video productions, it delivers uncompromising sharpness, rich bokeh, and outstanding flare resistance.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Nikon-Z-24-70mm-f-2.8-S-II-Lens-7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Nikon-Z-24-70mm-f-2.8-S-II-Lens-7_1024x1024.jpg?v=1755881249\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Motion and Stability\u003c\/h3\u003e\n\u003cp\u003eBuilt with gimbals, matte boxes, and rigs in mind, the fixed-length body ensures seamless operation without the need to rebalance or shift accessories. A fully sealed, weather-resistant design also minimizes exposure to dust and moisture, giving creators the confidence to shoot in challenging environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Nikon-Z-24-70mm-f-2.8-S-II-Lens-8\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Nikon-Z-24-70mm-f-2.8-S-II-Lens-9_1024x1024.jpg?v=1755881249\"\u003e\u003c\/div\u003e\n\u003ch3\u003eNext-Level Autofocus\u003c\/h3\u003e\n\u003cp\u003eFeaturing Nikon’s fastest and most precise AF system yet, the Silky Swift Voice Coil Motor (SSVCM) drives focus with remarkable speed, accuracy, and near-silent operation. From fast-paced street scenes to cinematic push-ins, the lens maintains focus with buttery smooth transitions, reduced focus breathing, and enhanced subject tracking that keeps up with every movement.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Nikon-Z-24-70mm-f-2.8-S-II-Lens-9\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Nikon-Z-24-70mm-f-2.8-S-II-Lens-10_1024x1024.jpg?v=1755881249\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact Power, All-Day Comfort\u003c\/h3\u003e\n\u003cp\u003eAt just 675g, the Z 24-70mm f\/2.8 S II is the lightest full-frame lens of its kind, offering professional durability without the weight penalty. It’s 15% lighter than its predecessor yet stronger, making it a perfect choice for handheld shooting, extended events, and travel assignments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Nikon-Z-24-70mm-f-2.8-S-II-Lens-10\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Nikon-Z-24-70mm-f-2.8-S-II-Lens-11_1024x1024.jpg?v=1755881249\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrime-Level Image Quality\u003c\/h3\u003e\n\u003cp\u003eEvery detail is rendered with stunning clarity thanks to Nikon’s advanced optical formula. Extra-low Dispersion and Aspherical ED elements work together to eliminate color fringing and distortion, while advanced coatings like Meso Amorphous and ARNEO minimize glare and ghosting. Combined with an 11-blade rounded diaphragm, the constant f\/2.8 aperture produces beautifully smooth backgrounds with natural gradation and depth.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Nikon-Z-24-70mm-f-2.8-S-II-Lens-11\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Nikon-Z-24-70mm-f-2.8-S-II-Lens-8_1024x1024.jpg?v=1755881249\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt for Creative Control\u003c\/h3\u003e\n\u003cp\u003eDesigned with professional workflow in mind, the lens offers customizable controls, a click or clickless control ring, twin function buttons, and a close focusing capability that lets you get as near as 9.4 inches at 24mm. Whether adjusting exposure on the fly or working with ND and polarizing filters, every detail of the design streamlines your creative process.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Nikon-Z-24-70mm-f-2.8-S-II-Lens-12\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Nikon-Z-24-70mm-f-2.8-S-II-Lens-12_1024x1024.jpg?v=1755881250\"\u003e\u003c\/div\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":55748391141745,"sku":"20129","price":2796.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Nikon-Z-24-70mm-f-2.8-S-II-Lens-1.jpg?v=1755878767"},{"product_id":"tamron-70-180mm-f-2-8-di-iii-vc-vxd-g2-lens-for-nikon-z","title":"Tamron 70-180mm f\/2.8 Di III VC VXD G2 Lens for Nikon Z","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-2_480x480.jpg?v=1697147323\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePowerful Reach Meets Supreme Portability\u003c\/h3\u003e\n\u003cp\u003eThe Tamron 70-180mm f\/2.8 Di III VC VXD G2 sets a new benchmark for full-frame mirrorless telephoto zooms—balancing lightning-fast performance, beautifully rendered bokeh, and pro-grade image stabilization in a body that’s surprisingly compact. Designed for creators on the move, this lens delivers premium image quality and high-speed precision whether you're capturing spontaneous moments on the street or tracking fast action from the sidelines.\u003c\/p\u003e\n\u003ch3\u003eNext-Generation Optics and Intelligent Stabilization\u003c\/h3\u003e\n\u003cp\u003eA complete optical overhaul from its already celebrated predecessor, the G2 version packs in 20 carefully engineered elements to reduce aberrations and keep every frame tack-sharp—even wide open at f\/2.8. Tamron’s proprietary VC (Vibration Compensation) ensures your handheld shots remain crisp at longer focal lengths or in low-light conditions, while video shooters benefit from adaptive AI-driven stabilization that tailors its response based on your scene.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-3\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-3_480x480.jpg?v=1697147418\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Focus for Fleeting Moments\u003c\/h3\u003e\n\u003cp\u003eThe ultra-responsive VXD (Voice-coil eXtreme-torque Drive) autofocus system is built for speed and accuracy, locking focus in near silence with unmatched control. Whether you’re capturing an athlete in motion or a cinematic scene on set, the tracking reliability and whisper-quiet operation make this lens ideal for both stills and video production. Improved tracking algorithms allow for confident subject isolation and reliable performance even in fast-paced environments.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-4_480x480.jpg?v=1697147433\"\u003e\u003c\/div\u003e\n\u003ch3\u003eGet Closer Than Ever\u003c\/h3\u003e\n\u003cp\u003eCreative possibilities expand with a dramatically shortened minimum focus distance of just 11.8 inches at 70mm. Whether you're shooting flat lays, food, or intimate portraits, this close-up capability allows for tight framing, smooth background separation, and beautifully expressive compositions—no macro lens required.\u003c\/p\u003e\n\n\u003ch3\u003eBuilt to Travel Light—and Smart\u003c\/h3\u003e\n\u003cp\u003eDespite its fast f\/2.8 aperture and robust feature set, the 70-180mm G2 remains impressively compact at just 6.2 inches long and 30.2 oz. in weight. The lens shares a 67mm filter thread with many other Tamron mirrorless lenses, making it easy to swap filters and caps on the go. And with full compatibility with Tamron Lens Utility and Lens Utility Mobile, you can program custom functions and firmware updates right from your computer or smartphone.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"Tamron-70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-5\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-Sony-FE-5_480x480.jpg?v=1697147853\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePart of the Daisangen “Pro Trinity”\u003c\/h3\u003e\n\u003cp\u003eThis lens completes Tamron’s fast-aperture trio alongside the 16-30mm f\/2.8 G2 and 28-75mm f\/2.8 G2—giving you a seamless 16–180mm range across three lightweight, travel-ready lenses. Whether you’re a hybrid creator, portrait artist, or landscape explorer, this unified system ensures consistent color rendering, handling, and performance across your workflow.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":62416835576177,"sku":"AFA065Z700","price":1149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Tamron-70-180mm-f-2.8-Di-III-VC-VXD-G2-Lens-for-NikonZ-1.jpg?v=1759851549"},{"product_id":"canon-eos-r6-mark-iii-mirrorless-camera-body","title":"Canon EOS R6 Mark III Mirrorless Camera Body","description":"\u003ch3\u003ePower, Precision, and Pure Creative Control\u003c\/h3\u003e\n\u003cp\u003eThe Canon EOS R6 Mark III is a full-frame mirrorless powerhouse built for creators who demand speed, resolution, and versatility. Its 32.5MP CMOS sensor—paired with Canon’s advanced DIGIC X processor—delivers stunning image quality and remarkable dynamic range, all while maintaining professional-grade performance across both stills and video.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-4_1024x1024.jpg?v=1762362706\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-1\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Speed and Detail\u003c\/h3\u003e\n\u003cp\u003eCapture fleeting moments with confidence thanks to continuous shooting up to 40 frames per second using the electronic shutter, backed by 20 frames of pre-continuous capture to lock in action before you even press the button. Whether photographing fast-moving wildlife or high-intensity sports, the R6 Mark III keeps every frame crisp, clear, and full of life.\u003c\/p\u003e\n\u003ch3\u003eNext-Level Image Stabilization and Autofocus\u003c\/h3\u003e\n\u003cp\u003eCanon’s refined In-Body Image Stabilizer compensates for up to 8.5 stops of shake correction at the center of the frame, ensuring sharp handheld shots even in challenging conditions. The Dual Pixel CMOS AF II system intelligently recognizes and tracks people, animals, and vehicles with precision, while the new Register People Priority feature allows you to save and prioritize up to ten faces for consistent focus—perfect for events, portraits, or documentary-style shooting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-3_1024x1024.jpg?v=1762362706\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-2\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional 7K and 4K Video Versatility\u003c\/h3\u003e\n\u003cp\u003eThe EOS R6 Mark III brings cinematic quality to the mirrorless form factor. Record internally in 12-bit 7K Canon RAW Light at up to 60p or capture Open Gate 7K footage in 10-bit MP4 for flexible post-production cropping and reframing. Oversampled 4K 60p and slow-motion 4K 120p options deliver incredible clarity, while advanced color profiles like Canon Log 2 and Log 3 unlock up to 15+ stops of dynamic range for true cinematic depth. External 7K ProRes RAW recording support ensures professional workflow integration for high-end productions.\u003c\/p\u003e\n\u003ch3\u003eTools That Keep You in Control\u003c\/h3\u003e\n\u003cp\u003eExposure and color are simple to master with the same monitoring tools found in Canon’s Cinema EOS lineup—including Waveform, False Color, and Zebra overlays. The R6 Mark III also supports LUT import and application directly in-camera, allowing creators to bake in their preferred color grades or preview their look on set. Four Kelvin temperature presets, Shockless WB transitions, and Auto White Balance response adjustments make consistent color effortless, even as lighting shifts.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-1_1024x1024.jpg?v=1762362705\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-3\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eConnectivity and Workflow Freedom\u003c\/h3\u003e\n\u003cp\u003eBuilt for fast-paced professionals, the R6 Mark III features dual card slots (CFexpress Type B and UHS-II SD), 2.4GHz\/5GHz Wi-Fi, Bluetooth, FTP transfer, and image.canon cloud support. Upload, backup, and share your work instantly to Lightroom, Frame.io, or Google Drive, or transfer RAW footage directly via the Canon Content Transfer mobile app. Whether in-studio or in the field, your creative flow never slows down.\u003c\/p\u003e\n\u003ch3\u003eRugged Reliability for Any Environment\u003c\/h3\u003e\n\u003cp\u003eWith a 500,000-cycle shutter, a magnesium alloy frame, and enhanced dust- and moisture-resistant sealing, the R6 Mark III is ready for any assignment. Canon’s thermal design ensures stable performance during extended 7K recording sessions, and the mechanical durability of every component reflects Canon’s commitment to professionals who rely on their gear every day.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-2_1024x1024.jpg?v=1762362706\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-4\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Shooting and Scene Modes\u003c\/h3\u003e\n\u003cp\u003eFrom cinematic time-lapses to handheld macro demos, Canon’s intuitive Scene (SCN) modes make creative shooting more accessible than ever. Choose from a wide variety of automatic photo and video presets—including HDR, Smooth Skin Movie, and Panoramic Shot—to achieve professional results without slowing down your shoot.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":62579648070001,"sku":"7084C002","price":2799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon_EOS_R6_Mark_III_Mirrorless_Camera_Body.jpg?v=1764370336"},{"product_id":"canon-eos-r6-mark-iii-mirrorless-camera-with-rf-24-105mm-f4l-is-usm-lens","title":"Canon EOS R6 Mark III Mirrorless Camera with RF 24-105mm f4L IS USM Lens","description":"\u003ch3\u003ePower, Precision, and Pure Creative Control\u003c\/h3\u003e\n\u003cp\u003eThe Canon EOS R6 Mark III is a full-frame mirrorless powerhouse built for creators who demand speed, resolution, and versatility. Its 32.5MP CMOS sensor—paired with Canon’s advanced DIGIC X processor—delivers stunning image quality and remarkable dynamic range, all while maintaining professional-grade performance across both stills and video.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-4_1024x1024.jpg?v=1762362706\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-1\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Speed and Detail\u003c\/h3\u003e\n\u003cp\u003eCapture fleeting moments with confidence thanks to continuous shooting up to 40 frames per second using the electronic shutter, backed by 20 frames of pre-continuous capture to lock in action before you even press the button. Whether photographing fast-moving wildlife or high-intensity sports, the R6 Mark III keeps every frame crisp, clear, and full of life.\u003c\/p\u003e\n\u003ch3\u003eNext-Level Image Stabilization and Autofocus\u003c\/h3\u003e\n\u003cp\u003eCanon’s refined In-Body Image Stabilizer compensates for up to 8.5 stops of shake correction at the center of the frame, ensuring sharp handheld shots even in challenging conditions. The Dual Pixel CMOS AF II system intelligently recognizes and tracks people, animals, and vehicles with precision, while the new Register People Priority feature allows you to save and prioritize up to ten faces for consistent focus—perfect for events, portraits, or documentary-style shooting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-3_1024x1024.jpg?v=1762362706\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-2\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional 7K and 4K Video Versatility\u003c\/h3\u003e\n\u003cp\u003eThe EOS R6 Mark III brings cinematic quality to the mirrorless form factor. Record internally in 12-bit 7K Canon RAW Light at up to 60p or capture Open Gate 7K footage in 10-bit MP4 for flexible post-production cropping and reframing. Oversampled 4K 60p and slow-motion 4K 120p options deliver incredible clarity, while advanced color profiles like Canon Log 2 and Log 3 unlock up to 15+ stops of dynamic range for true cinematic depth. External 7K ProRes RAW recording support ensures professional workflow integration for high-end productions.\u003c\/p\u003e\n\u003ch3\u003eTools That Keep You in Control\u003c\/h3\u003e\n\u003cp\u003eExposure and color are simple to master with the same monitoring tools found in Canon’s Cinema EOS lineup—including Waveform, False Color, and Zebra overlays. The R6 Mark III also supports LUT import and application directly in-camera, allowing creators to bake in their preferred color grades or preview their look on set. Four Kelvin temperature presets, Shockless WB transitions, and Auto White Balance response adjustments make consistent color effortless, even as lighting shifts.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-1_1024x1024.jpg?v=1762362705\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-3\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eConnectivity and Workflow Freedom\u003c\/h3\u003e\n\u003cp\u003eBuilt for fast-paced professionals, the R6 Mark III features dual card slots (CFexpress Type B and UHS-II SD), 2.4GHz\/5GHz Wi-Fi, Bluetooth, FTP transfer, and image.canon cloud support. Upload, backup, and share your work instantly to Lightroom, Frame.io, or Google Drive, or transfer RAW footage directly via the Canon Content Transfer mobile app. Whether in-studio or in the field, your creative flow never slows down.\u003c\/p\u003e\n\u003ch3\u003eRugged Reliability for Any Environment\u003c\/h3\u003e\n\u003cp\u003eWith a 500,000-cycle shutter, a magnesium alloy frame, and enhanced dust- and moisture-resistant sealing, the R6 Mark III is ready for any assignment. Canon’s thermal design ensures stable performance during extended 7K recording sessions, and the mechanical durability of every component reflects Canon’s commitment to professionals who rely on their gear every day.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-2_1024x1024.jpg?v=1762362706\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-4\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Shooting and Scene Modes\u003c\/h3\u003e\n\u003cp\u003eFrom cinematic time-lapses to handheld macro demos, Canon’s intuitive Scene (SCN) modes make creative shooting more accessible than ever. Choose from a wide variety of automatic photo and video presets—including HDR, Smooth Skin Movie, and Panoramic Shot—to achieve professional results without slowing down your shoot.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":62579852509553,"sku":"7084C010","price":4049.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon_EOS_R6_Mark_III_Mirrorless_Camera_with_RF_24-105mm_f4L_IS_USM_Lens.jpg?v=1764371800"},{"product_id":"canon-eos-r6-mark-iii-mirrorless-camera-with-rf-24-105mm-f4-7-1-is-stm-lens","title":"Canon EOS R6 Mark III Mirrorless Camera with RF 24-105mm f4-7.1 IS STM Lens","description":"\u003ch3\u003ePower, Precision, and Pure Creative Control\u003c\/h3\u003e\r\n\u003cp\u003eThe Canon EOS R6 Mark III is a full-frame mirrorless powerhouse built for creators who demand speed, resolution, and versatility. Its 32.5MP CMOS sensor—paired with Canon’s advanced DIGIC X processor—delivers stunning image quality and remarkable dynamic range, all while maintaining professional-grade performance across both stills and video.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-4_1024x1024.jpg?v=1762362706\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-1\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eUnmatched Speed and Detail\u003c\/h3\u003e\r\n\u003cp\u003eCapture fleeting moments with confidence thanks to continuous shooting up to 40 frames per second using the electronic shutter, backed by 20 frames of pre-continuous capture to lock in action before you even press the button. Whether photographing fast-moving wildlife or high-intensity sports, the R6 Mark III keeps every frame crisp, clear, and full of life.\u003c\/p\u003e\r\n\u003ch3\u003eNext-Level Image Stabilization and Autofocus\u003c\/h3\u003e\r\n\u003cp\u003eCanon’s refined In-Body Image Stabilizer compensates for up to 8.5 stops of shake correction at the center of the frame, ensuring sharp handheld shots even in challenging conditions. The Dual Pixel CMOS AF II system intelligently recognizes and tracks people, animals, and vehicles with precision, while the new Register People Priority feature allows you to save and prioritize up to ten faces for consistent focus—perfect for events, portraits, or documentary-style shooting.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-3_1024x1024.jpg?v=1762362706\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-2\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eProfessional 7K and 4K Video Versatility\u003c\/h3\u003e\r\n\u003cp\u003eThe EOS R6 Mark III brings cinematic quality to the mirrorless form factor. Record internally in 12-bit 7K Canon RAW Light at up to 60p or capture Open Gate 7K footage in 10-bit MP4 for flexible post-production cropping and reframing. Oversampled 4K 60p and slow-motion 4K 120p options deliver incredible clarity, while advanced color profiles like Canon Log 2 and Log 3 unlock up to 15+ stops of dynamic range for true cinematic depth. External 7K ProRes RAW recording support ensures professional workflow integration for high-end productions.\u003c\/p\u003e\r\n\u003ch3\u003eTools That Keep You in Control\u003c\/h3\u003e\r\n\u003cp\u003eExposure and color are simple to master with the same monitoring tools found in Canon’s Cinema EOS lineup—including Waveform, False Color, and Zebra overlays. The R6 Mark III also supports LUT import and application directly in-camera, allowing creators to bake in their preferred color grades or preview their look on set. Four Kelvin temperature presets, Shockless WB transitions, and Auto White Balance response adjustments make consistent color effortless, even as lighting shifts.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-1_1024x1024.jpg?v=1762362705\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-3\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eConnectivity and Workflow Freedom\u003c\/h3\u003e\r\n\u003cp\u003eBuilt for fast-paced professionals, the R6 Mark III features dual card slots (CFexpress Type B and UHS-II SD), 2.4GHz\/5GHz Wi-Fi, Bluetooth, FTP transfer, and image.canon cloud support. Upload, backup, and share your work instantly to Lightroom, Frame.io, or Google Drive, or transfer RAW footage directly via the Canon Content Transfer mobile app. Whether in-studio or in the field, your creative flow never slows down.\u003c\/p\u003e\r\n\u003ch3\u003eRugged Reliability for Any Environment\u003c\/h3\u003e\r\n\u003cp\u003eWith a 500,000-cycle shutter, a magnesium alloy frame, and enhanced dust- and moisture-resistant sealing, the R6 Mark III is ready for any assignment. Canon’s thermal design ensures stable performance during extended 7K recording sessions, and the mechanical durability of every component reflects Canon’s commitment to professionals who rely on their gear every day.\u003c\/p\u003e\r\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon-EOS-R6-Mark-III-Mirrorless-Camera-2_1024x1024.jpg?v=1762362706\" alt=\"Canon-EOS-R6-Mark-III-Mirrorless-Camera-4\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\r\n\u003ch3\u003eFlexible Shooting and Scene Modes\u003c\/h3\u003e\r\n\u003cp\u003eFrom cinematic time-lapses to handheld macro demos, Canon’s intuitive Scene (SCN) modes make creative shooting more accessible than ever. Choose from a wide variety of automatic photo and video presets—including HDR, Smooth Skin Movie, and Panoramic Shot—to achieve professional results without slowing down your shoot.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":62579853099377,"sku":"7084C018","price":3149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Canon_EOS_R6_Mark_III_Mirrorless_Camera_with_RF_24-105mm_f4-7.1_IS_STM_Lens.jpg?v=1764369467"},{"product_id":"sony-a7-v-mirrorless-camera","title":"Sony Alpha a7 V Mirrorless Camera","description":"\u003ch3\u003eRedefining What a Full-Frame Camera Can Do\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7 V ushers in a new generation of creative capability with a refined full-frame Exmor RS™ sensor built for speed, clarity, and dynamic range. Its partially stacked architecture accelerates readout dramatically, unlocking ultra-fast shutter speeds, fluid 30 fps continuous shooting, and exceptional 4K recording at high frame rates. Photographers and filmmakers gain remarkable flexibility—from deep shadows to bright highlights—thanks to expansive dynamic range and beautifully smooth tonal detail.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/brandfolder.com\/sony-electronics-camera\/attachments\/embed\/25nggwtvncpmcp9m534jhf7?resource_type=Brandfolder\u0026amp;frame=auto\u0026amp;animated=false\u0026amp;loop=false\u0026amp;muted=false\u0026amp;autoplay=false\" height=\"506\" width=\"900\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Imaging Power\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the a7 V is the advanced BIONZ XR2™ engine, now integrated with a dedicated AI processing unit. This combination enhances every step of the imaging pipeline, from intelligent autofocus recognition to refined color accuracy. Subjects stay sharp with Real-time Recognition AF that understands human movement, animal behavior, and even vehicle shapes with unmatched precision. The system also supports a lightweight RAW workflow and a redesigned interface for a smoother, more efficient shooting experience.\u003c\/p\u003e\n\u003ch3\u003eNext-Level RAW Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V expands creative development through its enhanced Composite RAW and Extended RAW Processing options. Capture multiple frames for ultra-clean results, generate high-resolution composites with quadruple pixel data, or reduce noise while retaining exquisite detail. Whether shooting sharp action or delicate motion, these new RAW capabilities offer an extraordinary amount of post-production control.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2_DSC03533.jpg?v=1764710708\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStabilization Built for Motion\u003c\/h3\u003e\n\u003cp\u003eSony’s upgraded 5-axis optical stabilization system works alongside gyro-based correction and refined algorithms to deliver impressively steady results. With up to 7.5 stops of compensation at the center of the frame, handheld work becomes easier than ever—even in telephoto ranges or dim environments. Pair the camera with stabilized Sony lenses for even stronger shake reduction during both stills and video.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Speed, Precision, and Reliability\u003c\/h3\u003e\n\u003cp\u003eEvery aspect of the a7 V is crafted for capturing decisive moments. High-density autofocus covers nearly the entire frame, with customizable focus zones for tricky compositions. The camera maintains accurate AF in deep low light, ensures blackout-free shooting at high frame rates, and even records images starting before the shutter fully engages using Pre-Capture. A dedicated speed-boost button adds instant burst acceleration when timing is everything.\u003c\/p\u003e\n\u003ch3\u003eOutstanding 4K and High-Frame-Rate Recording\u003c\/h3\u003e\n\u003cp\u003eWith full-pixel readout and no pixel binning, the a7 V oversamples from 7K to produce incredibly detailed 4K 60p footage. For dramatic slow motion, 4K 120p recording delivers crisp clarity, while Full HD options allow ultra-slow playback at up to 10x. Sony’s audio processing brings new noise-reduction technology to both internal and external microphones, helping keep dialogue and ambient sound clean during production.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2__DSC03683.jpg?v=1764711290\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilization for Filmmakers\u003c\/h3\u003e\n\u003cp\u003eActive Mode brings steady handheld performance to standard and high-frame-rate video, while Dynamic Active Mode layers in electronic stabilization for even more aggressive shake control. Whether walking, panning, or capturing action on the move, footage remains smooth and immersive without sacrificing image quality.\u003c\/p\u003e\n\u003ch3\u003eFlexible Viewing and Rugged Build\u003c\/h3\u003e\n\u003cp\u003eThe innovative 4-axis tilt-and-swivel monitor provides nearly limitless positioning, making it easy to frame high, low, or angled compositions. A high-resolution Quad-VGA OLED viewfinder ensures clarity in bright or difficult conditions, while the magnesium alloy body strengthens durability without adding bulk. Extensive weather-sealing and enhanced heat management help maintain performance during long shoots or extreme outdoor sessions.\u003c\/p\u003e\n\u003ch3\u003eConnected for Modern Creators\u003c\/h3\u003e\n\u003cp\u003eFast Wi-Fi with 5 GHz and 6 GHz support enables quick transfers and tethered workflows, while USB streaming up to 4K 30p offers direct broadcast capability. The camera integrates seamlessly with Sony’s Creators’ App and Monitor \u0026amp; Control, providing remote operation and simplified file delivery for photo and video teams.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Sustainability and Long-Term Use\u003c\/h3\u003e\n\u003cp\u003eSony continues its environmental commitment by incorporating recycled materials throughout the camera and packaging. Efficient power management, strong thermal design, and durable construction ensure the a7 V remains a dependable tool for years of creative exploration.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62749449191793,"sku":"ILCE-7M5\/B","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_front.jpg?v=1767207962"}],"url":"https:\/\/www.pictureline.com\/collections\/rentals-copy-4.oembed?page=3","provider":"Pictureline","version":"1.0","type":"link"}