{"title":"Rentals","description":"","products":[{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-macro-lens","title":"Sony FE 90mm f2.8 Macro G OSS Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 62mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/2.8 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e OSS \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e FE \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe full-frame \u003cstrong\u003e90mm medium telephoto macro\u003c\/strong\u003e E-mount lens features built in image stabilization for sharp, clear images at up to 1:1 magnification, even when shooting handheld. Advanced optics and coatings with a 9-blade circular aperture deliver exceptionally smooth bokeh that G Lenses are renowned for. Sharp in-focus rendering is achieved with a floating focus mechanism that suppresses aberration equally at all focusing distances, whether the subject is far away or extremely close. Other advanced technologies, such as the Nano AR Coating and Super ED (extra-low dispersion) glass, elevate overall performance to an extremely high standard.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA perfect match for α7 series, 35mm full-frame E-mount cameras\u003c\/li\u003e\n\u003cli\u003e90mm Macro with a bright F2.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eNano AR coating effectively suppress reflections\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization for handheld shooting\u003c\/li\u003e\n\u003cli\u003eInstant manual\/auto focus selection via a sliding focus ring\u003c\/li\u003e\n\u003cli\u003eCorner to corner sharpness w\/ Advanced Asphirical elements\u003c\/li\u003e\n\u003cli\u003eSuper ED glass w\/ multi‐coating reduces flare and ghosting\u003c\/li\u003e\n\u003cli\u003e9-blade circular aperture contributes to gorgeous bokeh\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM (DDSSM) for quiet, precise focusing\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003eEffectively suppress reflections that can cause flare and ghosting with Sony’s original Nano AR Coating technology. Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e\u003cbr\u003eWhen changing your aperture to defocus the background, the light sources appear blurred. This ‘bokeh’ effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical lens elements\u003c\/strong\u003e\u003cbr\u003eSpecially shaped “aspherical” elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInternal focusing\u003c\/strong\u003e\u003cbr\u003eOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus hold button\u003c\/strong\u003e\u003cbr\u003eOnce you’ve adjusted focus to where you want it, pressing this button on the lens barrel will keep the lens locked to that focusing distance. The preview function can also be assigned to this button through the camera’s custom settings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSliding Focus Ring\u003c\/strong\u003e\u003cbr\u003eThe focus ring slides back and forth to select manual or auto focus which together with a focus hold button, inner focus, and a focus range limiter provide optimum control for macro photography making it easier to shoot insects and other subjects that cannot be approached too closely. Minimal focus breathing and quiet operation are also advantageous for shooting movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLens-based optical image stabilization\u003c\/strong\u003e\u003cbr\u003eGyro sensors built into the lens detect even the slightest movement, and the stabilization lens is precisely shifted to counteract any image blur that might occur.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":23274606785,"sku":"SEL90M28G","price":1048.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-90mm-f2.8-Macro-G-OSS-Macro-Lens-1.jpg?v=1759335541"},{"product_id":"canon-eos-5d-mark-iv-ef-24-70mm-f-4-is-usm-digital-camera-kit","title":"Canon EOS 5D Mark IV EF 24-70mm f\/4 IS USM Digital Camera Kit","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eFULL FRAME\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFormat\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e30.4\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eMegapixels\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e7 FPS\u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eContinuous Shooting\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e100-32000\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"small\"\u003eISO \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e30p\/24p\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003e4K Video\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\u003cspan class=\"small\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/support\/details\/cameras\/dslr\/eos-5d-mark-iv\/eos-5d-mark-iv?tab=\" class=\"btn\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFIRMWARE UPDATE 1.1.2\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eNew 30.4 Megapixel full-frame CMOS sensor for versatile shooting in nearly any light, with ISO range 100-32000; expandable up to 50-102400 (equivalent ISO).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003e4K Motion JPEG video (DCI cinema-type 4096 x 2160) at 30p or 24p; in- camera still frame grab of 4K 8.8-Megapixel images; multiple video options include Full HD up to 60p, and HD up to 120p.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eSuperb Dual Pixel CMOS AF for responsive and smooth AF during video or Live View shooting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eLCD monitor has full touch-screen interface, including selection of AF area.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"line-height: 1.4;\"\u003eExcellent performance - up tp 7.0 fps continuous shooting speed with high-performance DIGIC 6+ Image Processor \u003c\/span\u003efor improved speed and excellent image quality.\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003e61 AF points with expanded vertical coverage with 41 cross-points, and AF possible at all 61 AF points with many lens + extender combinations effective at f\/8.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003e150,000-pixel RGB+IR metering sensor helps provide precise exposure metering, helps detect flickering lights and allows for enhanced scene recognition and face detection capabilities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eDual Pixel RAW, in-camera Digital Lens Optimizer during shooting JPEG and Diffraction Correction technologies.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"line-height: 1.4;\"\u003eBuilt-in Wi-Fi and NFC connectivity provide easy sharing to compatible smart devices, \u003c\/span\u003eselect social media sites and the Canon Connect Station CS100 device.\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003eBuilt-in GPS provides geotag information including auto time syncing with Universal Time Code (UTC) via satellites.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"1344\" height=\"601\" src=\"https:\/\/www.youtube.com\/embed\/8Z9089048wk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/support\/details\/cameras\/dslr\/eos-5d-mark-iv?subtab=downloads-firmware\" target=\"blank_\" class=\"btn\"\u003eFIRMWARE UPDATE VERSION 1.0.4\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default","offer_id":24172087169,"sku":"1483C018","price":4399.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_5D_MARKIV_EF24-70_FRONT_CL_a496c0a0-7319-42b0-b287-4a314e8d366d.jpg?v=1568756204"},{"product_id":"canon-eos-5d-mark-iv-ef-24-105mm-l-is-usm-digital-camera-kit","title":"Canon EOS 5D Mark IV EF 24-105mm L IS II USM Digital Camera Kit","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003eEOS 5D Mark IV\u003c\/strong\u003e\u003cspan\u003e delivers a superior brilliance and power, that all wedding, portrait, landscape, and nature photographers appreciate. With Canon's all-new 30.4 megapixel full frame sensor, superb image quality is achieved. Highly-detailed 4K video is captured with ease. With improved focus accuracy with a refined 61-point AF system and Canon's revolutionary\u003c\/span\u003e \u003cstrong\u003eDual Pixel CMOS AF\u003c\/strong\u003e for quick, smooth AF for both video and Live View shooting. Fast operation is enhanced with Canon's DIGIC 6+ Image Processor, which provides continuous shooting at up to 7.0 fps*. Built-in Wi-Fi®**, GPS*** and an easy-to-navigate touch-panel LCD allow the camera to become an extension of you. When quality matters, the EOS 5D Mark IV helps deliver results to inspire even the most discerning imagemaker.\u003c\/p\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"1344\" height=\"601\" src=\"https:\/\/www.youtube.com\/embed\/8Z9089048wk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eNew \u003cstrong\u003e30.4 Megapixel full-frame CMOS sensor\u003c\/strong\u003e for versatile shooting in nearly any light, with ISO range 100-32000; expandable up to 50-102400 (equivalent ISO).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K Motion JPEG video\u003c\/strong\u003e (DCI cinema-type 4096 x 2160) at 30p or 24p; in- camera still frame grab of 4K 8.8-Megapixel images; multiple video options include Full HD up to 60p, and HD up to 120p.\u003c\/li\u003e\n\u003cli\u003eSuperb \u003cstrong\u003eDual Pixel CMOS AF\u003c\/strong\u003e for responsive and smooth AF during video or Live View shooting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-03-20_at_9.39.43_AM.png?v=1490024419\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD monitor\u003c\/strong\u003e has \u003cstrong\u003efull touch-screen\u003c\/strong\u003e interface, including selection of AF area.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-03-20_at_9.41.12_AM.png?v=1490024514\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent performance - up tp \u003cstrong\u003e7.0 fps continuous shooting speed\u003c\/strong\u003e with high-performance DIGIC 6+ Image Processor for improved speed and excellent image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e61 AF points\u003c\/strong\u003e with expanded vertical coverage with 41 cross-points, and AF possible at all 61 AF points with many lens + extender combinations effective at f\/8.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-03-20_at_9.42.56_AM.png?v=1490024596\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e150,000-pixel RGB+IR metering sensor\u003c\/strong\u003e helps provide precise exposure metering, helps detect flickering lights and allows for enhanced scene recognition and face detection capabilities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-03-20_at_9.44.09_AM.png?v=1490024678\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Pixel RAW\u003c\/strong\u003e, in-camera Digital Lens Optimizer during shooting JPEG and Diffraction Correction technologies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Wi-Fi\u003c\/strong\u003e and NFC connectivity provide easy sharing to compatible smart devices, select social media sites and the Canon Connect Station CS100 device.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5dmkiv_feature_08a.jpg?v=1490024783\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in GPS\u003c\/strong\u003e provides geotag information including auto time syncing with Universal Time Code (UTC) via satellites.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003e24-105mm f\/4, \u003c\/strong\u003eis an\u003cstrong\u003e easy-to-use standard zoom lens\u003c\/strong\u003e that can cover a large zoom area ranging from 24mm wide-angle to 105mm portrait-length telephoto, and its \u003cstrong\u003eImage Stabilizer Technology\u003c\/strong\u003e steadies camera shake up to three stops.\u003c\/li\u003e\n\u003cli\u003eMoreover, with \u003cstrong\u003edust- and moisture-resistant construction\u003c\/strong\u003e, this is a durable yet sophisticated lens that meets the demands of advanced amateur photographers and professional photographers alike.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e \u003ca href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/support\/details\/cameras\/dslr\/eos-5d-mark-iv\/eos-5d-mark-iv?tab=\" class=\"btn\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFIRMWARE UPDATE 1.1.2\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default","offer_id":24172087489,"sku":"1483C010","price":3799.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/EOS_5D_Mark_IV_14_1024x1024_1c58e323-7600-4df4-b44c-4dc1497c2b80.jpg?v=1515425373"},{"product_id":"fujifilm-gf-32-64mm-f4-r-lm-wr-lens","title":"Fujifilm GF 32-64mm f4 R LM WR Lens","description":"\u003cp\u003eUsing \u003cstrong\u003eFUJINON GF 32-64mm F4 R LM WR\u003c\/strong\u003e and a GFX system camera will produce images with more than enough detail to breathe life into a scene and bring emotion to the moment. A versatile zoom lens with a 35mm equivalent focal range of 25-51mm, GF32-64mmF4 is remarkably portable and provides uncompromising image quality to ensure creators are always ready to make their best images.\u003c\/p\u003e\n\u003ch2\u003eA Perfect Partnership\u003c\/h2\u003e\n\u003cp\u003eIt’s not just about GFX large format sensors being 1.7 times larger than full frame, or that they have a different aspect ratio of 4:3, they also need the right optics to make the most of what they have to offer. With GF32-64mmF4 R LM WR, scenes and portraits are gorgeously reproduced with unmatched quality and clarity. Images made with this combination always have just the right amount of compression and an overall quality to the depth-of-field that is simply unmatched. It's truly a perfect partnership that is sure to spark creativity in all of us.\u003c\/p\u003e\n\u003ch2\u003eA Legacy in Optical Excellence\u003c\/h2\u003e\n\u003cp\u003eWith an optical construction using three aspherical elements, one ED element and one Super ED element, GF32-64mmF4 R LM WR is capable of resolving images of more than 100MP throughout its zoom range. Engineered to perfection and built to Fujinon’s world-class standards, this lens is similar in sharpness and image quality to a set of prime lenses covering the same focal range. It's the best of both worlds that give image-makes the freedom to create with versatility of a zoom, while getting the optical qualities of a prime lens.\u003c\/p\u003e\n\u003ch2\u003ePerformance with Portability\u003c\/h2\u003e\n\u003cp\u003eSpending long days on location, traveling to remote destinations, and scouring the city streets for the perfect image can take a toll on even the strongest shoulders. Weighing just 875g (1.9lb), GF32-64mmF4 R LM WR finds the perfect balance between size and performance. Combined with GFX100S, the result is an ultra-high resolution, 102-megapixel setup, weighing less than 2kg (4.4lb). This makes it the perfect option to keep your options open and the energy levels up.\u003c\/p\u003e\n\u003ch2\u003eFocus on the Moment\u003c\/h2\u003e\n\u003cp\u003eEvery aspect of GFX system cameras have been designed to rewrite the rulebook. With GF32-64mmF4 R LM WR, the world's most advanced autofocus system for a large format mirrorless camera is at your fingertips. Paired with the lens's powerful linear motor, photographers using GFX system cameras will have fast, accurate autofocus with near-silent operation that delivers consistent results that have long been out of reach for medium format and large format image-makers until now.\u003c\/p\u003e\n\u003ch2\u003ePrepare for the Unexpected\u003c\/h2\u003e\n\u003cp\u003eLuck favors the prepared. With ten weather-resistant seals that repel the elements, and also allow it to operate in temperatures as low as -10°C (14°F), having GF32-64mmF4 R LM WR with you means you'll depend less on luck when the conditions unexpectedly change and more on the things that will keep you focused on the story you're chasing.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":29525922753,"sku":"600018214","price":2099.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF32-64mm_F4_R_LM_WR.jpg?v=1484778891"},{"product_id":"fujifilm-gf-120mm-f4-r-lm-ois-wr-macro-lens","title":"Fujifilm GF 120mm f4 R LM OIS WR Macro Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 72mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/4 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eOIS \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e G \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFocal Length\u003c\/h3\u003e\n\u003cp\u003eThis medium telephoto macro lens has a maximum magnification of 0.5x, corresponding to 95mm in 35mm format equivalent.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh Image Quality\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe lens construction of 14 elements in 9 groups (including 3 ED lens) delivers high resolution images with minimal aberration thanks to the floating focus system. The positioning of the three ED lenses is optimized so that the color aberration is minimized ensuring the best possible image quality with beautiful front and rear bokeh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast, Silent Autofocus\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA floating focus system with two linear motors drives the autofocus lens group for a fast, silent AF performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eImage Stabilization\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA 5.0-stop\u003c\/span\u003e\u003cspan class=\"note\"\u003e*\u003c\/span\u003e\u003cspan\u003e image stabilizer inspires confidence when shooting hand held.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eWeather \/ Dust Resistant, and -10°C Low-Temperature Operation and Fluorine Coating\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe lens features nine weather resistant seals so you can shoot outdoors in wet, cold or dusty conditions. A fluorine coating is also applied to the front lens element to repel water and dirt, further improving the toughness of the lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eOperation\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe aperture ring has a C position (Command dial mode). This allows you to control the aperture with the command dial on the camera body. The A (AUTO) and C positions are lockable to prevent incorrect operations. A focus range selector allows you to set the optimal focus range for macro and mid-telephoto use to reduce autofocusing time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":29526026241,"sku":"600018215","price":3099.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF120mmF4_Macro_R_LM_OIS_WR.jpg?v=1484778747"},{"product_id":"sony-fe-100-400mm-gm-oss-lens","title":"Sony FE 100-400mm f4.5-5.6 GM OSS Lens","description":"\u003ch4\u003eSharp super-telephoto zoom, tenacious\u003c\/h4\u003e\n\u003cp\u003eAF The first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/45336b113227e772d67ca20f7ec54997_large.jpeg?v=1492710549\" style=\"float: right; margin-left: 40px; margin-bottom: 20px;\"\u003e\n\u003ch4\u003eG Master super-telephoto zoom\u003c\/h4\u003e\n\u003cp\u003eA 100 mm to 400 mm zoom range is ideal for sports, wildlife and similar subjects, with image quality and AF performance that support professional working needs.\u003c\/p\u003e\n\u003ch4\u003eFast, tenacious autofocus\u003c\/h4\u003e\n\u003cp\u003eFloating focus with double linear motor and DDSSM (Direct Drive SSM) drive systems achieves quick response, high accuracy and tenacious tracking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/679609f8fef1aac24f35cb86af2296d4_large.jpeg?v=1492710573\" style=\"float: right; margin-left: 40px; margin-bottom: 20px;\"\u003e\n\u003ch4\u003eHigh resolution and fast AF at any focal length\u003c\/h4\u003e\n\u003cp\u003ePrecision G Master optics ensure consistently high corner-to-corner resolution at any focusing distance throughout the lens’ zoom range.\u003c\/p\u003e\n\u003ch4\u003eCompact, lightweight and mobile\u003c\/h4\u003e\n\u003cp\u003eInnovative modular exterior construction and magnesium components reduce weight and size for improved portability and mobility. \u003c\/p\u003e\n\u003ch4\u003eOutstanding shooting versatility\u003c\/h4\u003e\n\u003cp\u003eA floating focus mechanism achieves a minimum focus distance of just 3.22 ft. (0.98 meters) so you can track and shoot subjects at any distance with one lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-04-20_at_11.47.46_AM.png?v=1492710492\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e\u003cspan\u003e1. Focusing ring \/ 2. Zooming ring \/ 3. Focus mode switch \/ 4. Focus-range limiter \/ 5. Focus hold button \/ 6. Zoom smoothness adjuster \/ 7. Shake compensation switch \/ 8. Shake compensation mode switch \/ 9. Mounting index\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33277066625,"sku":"SEL100400GM","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-100-400mm-f4.5-5.6-GM-OSS-Lens-1.jpg?v=1634917632"},{"product_id":"fujifilm-gf-23mm-f4-r-lm-wr-lens","title":"Fujifilm GF 23mm f4 R LM WR Lens","description":"\u003ch2\u003eSuper Wide-Angle Lens for Scenery and Architectural Photograph\u003c\/h2\u003e\n\u003cp\u003eGF lenses achieve ultra-high resolution and are capable of supporting further enhancement in future. Utilizing the knowledge cultivated through the development of the XF lenses, GF lenses are Fujifilm's finest class of lenses and were designed by amassing various technologies of Fujifilm. They are designed to fully unlock performance potential of the GFX 50S.\u003c\/p\u003e\n\u003cp\u003eThis lens has a focal length equivalent to 18mm in the 35mm format and is perfectly suited for landscape and architectural applications. Despite the super-wide angle of view, distortion is kept to a minimum, and with the high-resolution performance extending all the way to the edges, sharp depiction power as if looking at an actual landscape is achieved. It features fast and quiet AF due to a linear motor, is dust and weather resistant, and is capable of operating in environments as cold as -10°C. The lens combines high performance and reliability as a professional work tool.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eLow distortion with high resolving power\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eWith a focal length equivalent to 18mm in the 35mm format, this super wide-angle lens is optimal for shooting landscapes and architectural photography. With a 12 groups and 15 elements construction using two aspherical lenses, one super ED lens, and three ED lenses, this lens suppress distortion despite being a super wide-angle lens with a 99.9° angle of view. Also, thanks to the optimal arrangement of the Super ED lens and three ED lenses, chromatic aberration of magnification is thoroughly suppressed, achieving high resolution performance all the way to the edges.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eNano GI coating\u003c\/h3\u003e\n\u003cp\u003eNano GI coating has been applied to the lens that is effective on incident light entering the lens from diagonal angles due to the nature of the super wide-angle lens. Despite being a super wide-angle lens, the occurrence of ghosting and flare is effectively suppressed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast and quiet AF\u003c\/h3\u003e\n\u003cp\u003eBy adopting an inner focusing AF system to lighten the weight of the focus lens, and using a linear motor to drive the lens elements, fast and quiet AF is achieved, allowing for comfortable shooting.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eDust and weather resistant, capable of operating in environments as cold as -10°C\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eThe lens has been sealed in nine areas, allowing you to shoot with confidence and stability, even in dusty environments and in light rain outdoors.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh operability\u003c\/h3\u003e\n\u003cp\u003eThe aperture ring has a C position (command dial mode) to allow lens aperture value to be changed via the command dial on the camera body. A locking mechanism has been added to the A (Auto) and C positions to prevent unintended movements of the aperture dial.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003e\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB013Clm\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":33436896449,"sku":"600018567","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF-23mm-f4-R-LM-WR-Lens-1.jpg?v=1673626869"},{"product_id":"fujifilm-gf-110mm-f2-r-lm-wr-lens","title":"Fujifilm GF 110mm f2 R LM WR Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 77mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/2 \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eN\/A \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e G \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eMid-telephoto lens for portraits\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh Image quality\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01Half\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eThis medium telephoto lens with a focal length equivalent to 87mm in the 35mm format offers fantastic bokeh thanks to its large F2 aperture, making it the perfect portrait lens. Using four ED lens elements, this high image quality lens limits chromatic aberrations by arranging the elements in a well-balanced manner before and after the aperture. By adopting an inner focusing AF system for the optimal configuration, aberration fluctuations due to changes in shooting distance are suppressed.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eBeautiful bokeh\u003c\/h3\u003e\n\u003cp\u003eBy adopting a construction including 14 elements in 9 groups, including 4 ED lens elements, spherical aberrations and chromatic aberrations are suppressed. Nine rounded aperture blades create a beautiful bokeh at both the front and back which enables the rich expression of out of focus areas unique to medium format lenses.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eFast and quiet AF\u003c\/h3\u003e\n\u003cp\u003eA linear motor drives the autofocus, allowing for fast and quiet shooting using the AF.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eDust and weather resistant, capable of operating in environments as cold as -10°C\u003c\/h3\u003e\n\u003cdiv class=\"parallelBlockB01L2R1\"\u003e\n\u003cdiv class=\"parallelUnitB01L\"\u003e\n\u003cp\u003eThe lens has been sealed in nine areas, allowing you to shoot with stability even in dusty environments and in light rain outdoors.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"contentTitleB03\"\u003eHigh operability\u003c\/h3\u003e\n\u003cp\u003eThe aperture ring has a C position (command dial mode) that allows the lens aperture value to be changed via the command dial on the camera body to suit the photographer’s preference. A locking mechanism has been added to the A (Auto) and C positions to prevent unintended movements of the aperture dial.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":33438665665,"sku":"600018568","price":2699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/01_c9b6730d-36bb-47f6-850c-1fe669e7c3f7.jpg?v=1610749902"},{"product_id":"sony-fe-24-105mm-f4-g-oss-lens","title":"Sony FE 24-105MM f4 G OSS Lens","description":"\u003ch4\u003eA compact, lightweight, and comprehensive zoom\u003c\/h4\u003e\n\u003cp\u003eFrom 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e\n\u003ch4\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/h4\u003e\n\u003cp\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration shape add expressive potential with beautiful, smooth background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/bf6672f7884d2863cd0c538f82ff705f.jpeg?v=1508970272\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/88c985587e2526c51a49613e3217a730_large.jpeg?v=1508970308\" style=\"float: right; margin-bottom: 15px; margin-left: 20px;\" width=\"399\" height=\"243\"\u003e\n\u003ch4\u003eA one-lens solution for mobile, versatile shooting\u003c\/h4\u003e\n\u003cp\u003eExcellent optical performance and a high zoom ratio are packed into a compact, lightweight design weighing only 23.4 oz (663 g). The design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 1.25 ft (0.38 m) and built-in optical image stabilization further enhance all-around versatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/h4\u003e\n\u003cp\u003eA bright, constant F4 maximum aperture throughout the zoom range keeps the brightness even when focal length is changed. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003c\/p\u003e\n\u003ch4\u003eProfessional reliability and operability\u003c\/h4\u003e\n\u003cp\u003eA fluorine coating on the front element prevents contaminants such as oils, grime, and water from sticking to the front of the lens, and makes them easier to remove if they do become attached to the lens surface. A dust and moisture resistant design and customizable focus hold button further contribute to professional operability and reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4K_A7RII_ExpOct2019_DSC03087.jpg?v=1508971280\" alt=\"\"\u003e \u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4K_A7RII_ExpOct2019_DSC02696.jpg?v=1508971296\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4K_A7RII_DSC1450.jpg?v=1508971315\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":38716851713,"sku":"SEL24105G\/2","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL24105G_A.jpg?v=1568954882"},{"product_id":"fujifilm-gf-250mm-f4-r-lm-ois-wr-lens","title":"Fujifilm GF 250mm f4 R LM OIS WR Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e82mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/4 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eOIS\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003eG\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ff_gf250mmf4_r_lm_ois_wr_001_large.JPG?v=1530026961\" style=\"margin-left: 40px; margin-bottom: 30px; float: right;\"\u003e\n\u003cp\u003eThe \u003cstrong\u003eGF 250mm F4 R LM OIS WR\u003c\/strong\u003e is a telephoto lens that achieves approximately 198mm in 35mm format equivalent, bringing together Fujifilm’s proprietary optical design technology: it offers the high resolving power necessary for supporting further enhancement of image resolution in the future.\u003c\/p\u003e\n\u003cp\u003eThe lens is capable of capturing the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect. Attaching the \u003cspan style=\"color: #0b5394;\"\u003e\u003ca href=\"https:\/\/www.pictureline.com\/products\/fujifilm-gf-1-4x-tc-wr-teleconverter\" target=\"_blank\" style=\"color: #0b5394;\" rel=\"noopener noreferrer\"\u003eGF 1.4X TC WR\u003c\/a\u003e\u003c\/span\u003e, a 1.4x teleconverter provides coverage for telephoto shooting up to approximately 277mm in 35mm format equivalent, without any image quality deterioration.\u003c\/p\u003e\n\u003cp\u003eThe lens is also equipped with the new focus pre-set function*, which allows the photographer to instantly activate focus settings previously saved in the lens memory. The use of a magnesium alloy lens barrel reduces the product’s weight, and the dust and weather resistant specifications, which also provide the ability to operate in temperatures down to -10°C, ensure that this new lens will serve as a trusted partner for professional photographers.\u003c\/p\u003e\n\u003ch4\u003eUltra-High Image Quality\u003c\/h4\u003e\n\u003cp\u003eThe lens is composed of 16 lenses in 10 groups including one super ED lens and two ED lenses, reducing chromatic aberration and achieving excellent image quality. The super ED lens is used to reduce the fluctuations in chromatic aberration based on the shooting distance. It enables one to shoot a minimum of 4.5 ft close focus, a maximum 0.22 x magnification ratio, and tele-macro shots with large bokeh effects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/GF250mmF4_Switches-sm_large.jpg?v=1529966401\" style=\"float: right; margin-left: 60px; margin-bottom: 40px; margin-top: 40px;\" width=\"201\" height=\"367\"\u003e\n\u003ch4\u003eStrong Image Stabilization\u003c\/h4\u003e\n\u003cp\u003eThe lens is equipped with a powerful five-stop image stabilization function. This allows photographers to experience the maximum performance of the GFX’s high image resolution, even when taking telephoto shots where image shake might be obvious.\u003c\/p\u003e\n\u003ch4\u003eVarious Functions\u003c\/h4\u003e\n\u003cp\u003eThe lens’ functionality includes a focus limiter to enable faster autofocus speed by restricting focus range, focus pre-set for memorize focus settings previously set into the lens, and 4 focus control buttons located at the front of the lens front to enable and operate focus lock or autofocus.\u003c\/p\u003e\n\u003cp\u003e*An upgrade to the GFX50S firmware is required to operate the focus pre-set function and focus control buttons. This functionality is included in the new version of the GFX50S firmware that will be released at the same time.\u003c\/p\u003e\n\u003ch4\u003eSilent and High-Speed Autofocus\u003c\/h4\u003e\n\u003cp\u003eThe linear motor to drive the focus of the lenses performs with high-precision, silent, and fast autofocus operation. In addition, the lens also now includes a new mechanism for fixing the linear motor position when turning the power off or playback, allowing the focus lens to be fixed.\u003c\/p\u003e\n\u003ch4\u003eRobust Design Appropriate for Various Tough Shooting Environments\u003c\/h4\u003e\n\u003cp\u003eThe lens barrel is made with a magnesium alloy, ensuring both robust structural integrity and a light weight lens. Sealing has been applied to the lens in 18 different locations for dust and weather resistance and the ability to operate at temperatures of down to -10°C. A fluorine coating is also applied to the front lens element to repel water and dirt under tough outdoor situations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":8148880719977,"sku":"600020030","price":3799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF250mmF4_Horizontal.jpg?v=1569073695"},{"product_id":"sony-fe-400mm-f2-8-gm-oss-lens","title":"Sony FE 400mm f2.8 GM OSS Lens","description":"\u003cp\u003eSuperlative G Master quality in the world’s lightest 400mm F2.8 Lens. Using two newly developed XD (extreme dynamic) Linear Motors for fast, precise autofocus, the \u003cstrong\u003eSony FE 400mm F2.8 GM OSS Lens\u003c\/strong\u003e takes full advantage of the world’s fastest cameras. Reaching speeds up to 20fps with the 24MP a9 and up to 10fps with the 42.4MP a7R III and 24.2MP a7 III.\u003c\/p\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/A4cbRVnRqd4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eSpeed That Maximizes Body Performance\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/speed_large.jpeg?v=1557868718\" style=\"float: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eThe New XD (extreme dynamic) Linear Motors deliver higher thrust than conventional types, achieving up to a 5x improvement in moving-subject tracking performance with current and future camera bodies. The two new motors and newly developed algorithms quietly drive the lens's large focus lens group faster and more precisely than ever before. The full speed performance of advanced camera bodies can be applied to capturing action sports or wildlife subjects.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 style=\"text-align: left;\"\u003eStunning G Master Resolution and Bokeh\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/bokeh_large.jpeg?v=1557869737\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe extremely high design standards ensure outstanding resolution out to the image edges. Three fluorite elements help minimize chromatic aberration. Carefully controlled spherical aberration during design and manufacture to achieve the highest possible bokeh quality. Supported are optional high-performance 1.4x and 2.0x tele-converters, providing outstanding resolution and contrast at 800 mm. \u003c\/p\u003e\n\u003ch4\u003eRemarkably Lightweight at 102.2 oz\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/lightweight_large.jpeg?v=1557870111\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eAn innovative optical design that includes three fluorite elements reduces the number of elements at the front of the lens barrel for a low weight of 102.2 oz (2,895 g). Durable magnesium alloy components also contribute to reduced weight. Portability and handling are outstanding, and ideal balance affords agile, easy operation whether shooting handheld or on a monopod.\u003c\/p\u003e\n\u003ch4\u003e Durability and Reliability for Challenging Conditions\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/durability_large.jpeg?v=1557870228\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe new design is dust and moisture resistant making it reliable for use in outdoor conditions. With a durable magnesium alloy on the lens barrel exterior, tripod mount, and interior barrel components this achieves tough durability while minimizing weight. The fluorine coating located on the front helps to keep it clean, and make it more easy to wipe away fingerprints.\u003c\/p\u003e\n\u003ch4\u003eFeatures for professional shooting needs\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/product_features_large.jpeg?v=1557870774\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe full-time DMF allows for manual focus to be engaged by rotating the focus ring, even while in AF-C mode. Optical image stabilization built in, with a new Mode 35 setting which features an advanced algorithm that provides optimum stabilization for sports action while also making framing easier. With four focus-hold buttons and a focus ring with Linear Response MF to further enhance versatility.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":12291441688681,"sku":"SEL400F28GM","price":12998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL400F28GM_G_jpg.jpg?v=1569207467"},{"product_id":"nikon-z6-mirrorless-camera-body-w-nikkor-z-24-70mm-f-4-s","title":"Nikon Z6 Mirrorless Camera Body w\/ NIKKOR Z 24-70mm f\/4 S","description":"\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/6U5d51Nb9K8\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"1269\" height=\"714\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch3\u003e\u003cstrong\u003eAll-around performance. All-around amazing.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAdaptability. It’s about remaining fluid, open. Preparing for nothing, but being ready for anything. Thriving in whatever situation comes along. The Z 6 is perhaps the most adaptable camera Nikon has ever created. It’s at the sweet spot of speed, resolution and low-light performance. All combined with the advantages of a lightweight mirrorless design, a revolutionary new full-frame lens mount with matched lenses and seamless integration with Nikon’s DSLR system—including the F-Mount NIKKOR lenses you love. This is mirrorless versatility as only Nikon could create.  \u003c\/p\u003e\n\u003ch4\u003eStreamlined, Familiar Ergonomics\u003c\/h4\u003e\n\u003cp\u003eA deep grip design and balanced weight feel great with both NIKKOR Z and F-Mount NIKKOR lenses with the Mount Adapter FTZ. Buttons and dials are comfortably placed—features like the sub-selector and OF-On are in the same position as the D850. Unmistakably Nikon.\u003c\/p\u003e\n\u003ch4\u003eBig Performance, Small Footprint.\u003c\/h4\u003e\n\u003cp\u003eOne of the major benefits of the Z 6's thin 16mm flange back distance is that cameras can be made smaller and lighter. The Z 6 is smaller and lighter than the D750, yet it maintains outstanding handling and balance, even when using telephoto F-Mount NIKKOR lenses. It's as comfortable to carry as it is to shoot with.\u003c\/p\u003e\n\u003ch4\u003eMagnesium Alloy Body\u003c\/h4\u003e\n\u003cp\u003eA skeleton forged from ultra-strong Magnesium-Alloy, the same material used in the D850 and D5 for its extreme durability and incredible strength-to-weight ratio. The same brake mechanism and shutter blade material used in the D850, tested for 200,000 cycles while actually loaded in the camera. The Z 6 is ready for the field.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLike the D850 and other high-end Nikon DSLRs, the Z 6 is extensively weather sealed against dust and moisture, as are NIKKOR Z lenses and the Mount Adapter FTZ. No need to baby this camera.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eThe next generation of NIKKOR glass\u003c\/h4\u003e\n\u003cp\u003eEmpowered by the larger Z Mount and shorter 16mm flange focal distance, NIKKOR Z lenses gather more light and break traditional rules of the “sweet spot”. Forget about stopping down for maximum sharpness—NIKKOR Z are at their best and deliver corner-to-corner sharpness even at their widest aperture.\u003c\/p\u003e\n\u003ch4\u003eGreater performance from the lenses you love\u003c\/h4\u003e\n\u003cp\u003eWhen used with the optional Mount Adapter FTZ, more than 90 F-Mount NIKKOR lenses maintain all of their sharpness, resolving power and functionality and gain the advantages of the Z 6’s in-body VR, silent shooting, PDAF focusing system\u003csup\u003e*\u003c\/sup\u003e, 4K video and more. Approximately 360 F-Mount NIKKOR lenses can be used. Compatibility as only Nikon can deliver.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1-Performance_large.jpg?v=1535045096\" style=\"margin-right: 40px; margin-bottom: 30px; float: left;\"\u003e\u003cbr\u003e\n\u003ch4\u003eA standard zoom that's anything but standard.\u003c\/h4\u003e\n\u003cp\u003eA 24-70mm zoom lens covers a sweet spot of the focal length range. Capture wide-angle views one moment, close-ups the next and everything in between. This reimagining of the classic everyday zoom, optimized and evolved for new Z cameras, achieves breakthrough image quality and performance for both stills and videos.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eFast, accurate autofocus\u003c\/h4\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_9.16.36_AM.png?v=1535037455\" alt=\"\" width=\"1501\" height=\"635\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/viewfinder_large.jpg?v=1535037582\" style=\"margin-right: 40px; margin-bottom: 30px; float: left;\" width=\"400\" height=\"243\"\u003e\n\u003ch4\u003eNew 3.6M-Dot QUAD VGA Viewfinder\u003c\/h4\u003e\n\u003cp\u003eTake an ultra-high resolution QUAD VGA display, add Nikon optics for magnification, including Aspherical lens elements and Fluorine coating, and you’ve got an EVF experience unlike any before it. Minimal lag and blackout, 100% frame coverage (approx.), corner-to-corner clarity and sharp magnification. It has the feel of an optical viewfinder, and you can use it for both stills and videos.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/viewfinder-icon-display_large.jpg?v=1535037587\" style=\"margin-left: 40px; margin-bottom: 30px; float: right;\" width=\"400\" height=\"243\"\u003e\n\u003ch4\u003eNew Icon-Driven Info Display\u003c\/h4\u003e\n\u003cp\u003eAll relevant info is displayed out of the way and is easy on the eyes. A new customizable menu appears right inside the viewfinder, so you can quickly adjust settings without ever taking your eye off the shot. Focus modes, white balance, exposure, VR settings, Picture Controls, and more—all within eye’s reach. Preview exposure and white balance changes, image stabilization and depth-of-field in real time. You can even review the photo or video you just shot.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ch4\u003eIn-Body VR Image Stabilization\u003c\/h4\u003e\n\u003ctable style=\"border: none; margin: auto; align: center;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/vr-unit_large.jpg?v=1535125905\" style=\"float: none;\" width=\"350\" height=\"218\"\u003e\u003c\/td\u003e\n\u003ctd style=\"border: none; text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/vr-nikkor-lenses_large.jpg?v=1535125921\" style=\"float: none;\" width=\"349\" height=\"218\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none;\"\u003e\u003cb\u003eUp to 5 Stops of VR Image Stabilization\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e\u003cb\u003eYour Favorite Lenses Now Have VR*\u003c\/b\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none;\"\u003ePowerful in-body 5-axis VR image stabilization is applied to whatever NIKKOR Z lens you’re using. Up to five stops* of image stabilization in up to five directions—yaw, pitch, roll, X and Y. During video recording, optical VR is combined with electronic VR (e-VR) for even steadier shots. Normal VR mode for static subjects. Sports VR for moving subjects.\u003cbr\u003e*Based on CIPA Standards. This value is achieved when the NIKKOR Z 24-70mm f\/4 S lens is attached, with zoom set at the maximum telephoto position.\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003eFor the first time, F-Mount NIKKOR lenses like the AF-S NIKKOR 105mm f\/1.4E ED or AF-S NIKKOR 14-24mm f\/2.8G ED can benefit from in-body 3-axis VR. NIKKOR lenses that already have VR, like the AF-S NIKKOR 70-200mm f\/2.8E FL ED VR, get the added benefit of roll axis for a total of 3-axis VR. Just add the optional Mount Adapter FTZ and you’re good to go.\u003cbr\u003e*Requires use of the Mount Adapter FTZ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\n\u003ch4\u003eMade for video.\u003c\/h4\u003e\n\u003cp\u003eCapture cinematic 16:9 4K UHD\/30p video in full-frame using the total width and resolution of the Z 6’s backside-illuminated sensor. Clean output at high ISO. Zero crop factor with full-frame NIKKOR Z and F-Mount NIKKOR lenses. Full-pixel readout in DX Mode for sharper 4K footage with rich information equivalent to 5K. Focus Peaking in both 4K and 1080p recording. Simultaneous 8MP stills\u003csup\u003e* \u003c\/sup\u003e\u003c\/p\u003e\n\u003ch4\u003e4K Time-Lapse\u003c\/h4\u003e\n\u003cp\u003eShoot up to 9,999 full resolution stills with no shutter vibration using the Interval Timer, then combine them into one 8K movie with 3rd party software. Create 4K time-lapse sequences right in the camera with exposure smoothing and extended low-light metering range—great for star trails and light painting.\u003c\/p\u003e\n\u003ch4\u003e2.1 Million-Dot Tilting Touchscreen\u003c\/h4\u003e\n\u003cp\u003eThe beautiful high-resolution touch screen is as sharp and clear as a smartphone. 3.2-inches. 2.1-million dots. Crystal clear and vibrants. Tilt for shooting at high and low angles. Touchscreen control.\u003c\/p\u003e\n\u003ch4\u003eFull Touch Operation\u003c\/h4\u003e\n\u003cp\u003eNikon takes touchscreen control to the next level. Touch to focus. Pinch to zoom. Touch to fire the shutter. Swipe through photos and videos. Navigate settings as easily as navigating a smartphone. Pinch to magnify the image on-screen to check for critical sharpness.\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/hotspot-mount_large.jpg?v=1535131620\" style=\"margin-left: 40px; margin-bottom: 25px; float: right;\" width=\"351\" height=\"251\"\u003e\n\u003ch4\u003eNEW Z MOUNT\u003c\/h4\u003e\n\u003cp\u003e17% larger internal diameter than Nikon's acclaimed F-Mount. Wider than any full-frame mount available. It totally changes what’s possible with lens design. Enhanced low-light performance. Even illumination from corner-to-corner. Maximum apertures as wide as f\/0.95. Faster data transfer between camera and lens. This is the ideal balance between mount diameter, large image sensor and flange focal distance.\u003c\/p\u003e\n\u003ch4\u003eNew EXPEED 6 Image Processing\u003c\/h4\u003e\n\u003cp\u003eThe fastest, most comprehensive EXPEED system yet. Delicate tones with vivid colors. Suppressed noise without loss of detail. Greater processing speed. New mid-range sharpening alongside conventional sharpening. Diffraction compensation for stopped down lenses. 4K capture with mid-range sharpening, vignette control, auto distortion control and lateral chromatic aberration correction. This is the brain and muscle of the Z 6.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eNEW 24.5MP IMAGE SENSOR\u003c\/h4\u003e\n\u003cp\u003eOne of the finest full-frame image sensors Nikon has ever designed. 24.5 million effective megapixels. Backside illuminated. Discreetly placed focal-plane phase-detection AF pixels. Maximum dynamic range and low light performance. Minimal light falloff at the periphery of the frame. And without an optical low pass filter, it's able to capture the full resolving power of NIKKOR Z and F-Mount NIKKOR lenses.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003ch4\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/fps_1_large.jpg?v=1535149194\" style=\"float: left; margin-right: 40px; margin-bottom: 30px; margin-top: 10px;\"\u003e12 FPS SHOOTING\u003c\/h4\u003e\n\u003cp\u003eShoot up to 12 FPS at full resolution (12-bit RAW or JPEG) with minimal shooting noise\u003csup\u003e*\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eand without the need for an external battery pack. For complete silence, switch to Silent Mode and shoot up to 8 FPS with no mechanical noise.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003csup\u003e*\u003c\/sup\u003eIf an F-Mount\u003cspan\u003e \u003c\/span\u003eNIKKOR lens is used with the Mount Adapter FTZ, aperture, VR driving and initial lens driving sounds may occur, for instance, when turning on the camera.\u003c\/small\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"border: none; margin: auto; align: center;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none; text-align: left;\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/iso_large.jpg?v=1535149271\" width=\"349\" height=\"218\"\u003e\u003c\/td\u003e\n\u003ctd style=\"border: none; text-align: left;\"\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/silent_large.jpg?v=1535149283\" width=\"349\" height=\"218\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none;\"\u003e\u003cb\u003eISO 51,200 (Expandable to ISO 204,800)\u003c\/b\u003e\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e\u003cb\u003eSilent Mode\u003c\/b\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border: none;\"\u003e\n\u003ctd style=\"border: none;\"\u003eThe Z 6's 24.5MP image sensor along with the Z Mount's light gathering potential and flawless EXPEED 6 noise reduction free you to capture beautiful photos and videos at extremely high ISO settings—up to ISO 51,200 (expandable to 204,800)\u003c\/td\u003e\n\u003ctd style=\"border: none;\"\u003e\n\u003cp\u003eA great advantage of a mirrorless design is the ability to shoot in near silence. Quietly capture important moments during recitals, weddings, newborn photography...anywhere silence is golden.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-24_at_11.38.38_AM_e0b397c9-0c2c-4bb4-a8e1-45253a0949a3.png?v=1535151796\" style=\"float: none;\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default","offer_id":12574202822761,"sku":"DISC_1598","price":2196.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z6_24-70_4_front.jpg?v=1569098479"},{"product_id":"nikon-z-35mm-f-1-8-s-lens","title":"Nikon Z 35mm f\/1.8 S Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e62mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/1.8 \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eIn-Body\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003eFull Frame \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eZ Mount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003eA wider world of possibilities.\u003c\/h4\u003e\n\u003cp\u003e35mm prime. A desert-island lens for many. Wide enough to nail the view. Shallow enough to draw out subjects. Fast enough to make the impossible possible. And so sharp...just utter unwavering sharpness. In reimagining this classic lens for the new Z system, we may very well have perfected it.\u003c\/p\u003e\n\u003ch4\u003eBreakthrough Z system performance\u003c\/h4\u003e\n\u003cp\u003eEmpowered by the Z system's larger mount, shorter flange distance, raw imaging power and video capabilities, the NIKKOR Z 35mm f\/1.8 S will redefine your perceptions of what an f\/1.8 lens can do.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_11.02.09_AM.png?v=1535043756\" style=\"margin-bottom: 20px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eJack of all situations - Versatile 35mm angle of view\u003c\/h4\u003e\n\u003cp\u003eFew lenses are as versatile as a fast 35mm prime. Ideal for landscapes, street photography, weddings, environmental portraits and more. A favorite among filmmakers for its human-eye perspective. Brilliant in low-light. Lightweight and portable.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_11.03.05_AM.png?v=1535043810\" style=\"margin-bottom: 20px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eNext-generation Z design and optics\u003c\/h4\u003e\n\u003cp\u003eZ lenses, perfectly matched to Z camera bodies, are designed with a sense of consistency that combines reliability and beauty with next-dimension optical performance for freedom in image creation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_11.03.59_AM.png?v=1535043856\" style=\"margin-bottom: 20px; float: none;\"\u003e\u003c\/div\u003e","brand":"Nikon","offers":[{"title":"Default","offer_id":12574484136041,"sku":"20081","price":746.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z35_1.8_angle2.jpg?v=1569098477"},{"product_id":"nikon-z-50mm-f-1-8-s-lens","title":"Nikon Z 50mm f\/1.8 S Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e62mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/1.8 \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003eIn-Body\u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003eFull Frame \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eZ Mount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003eThe iconic go-to lens, totally reimagined.\u003c\/h4\u003e\n\u003cp\u003e50mm prime. An icon. Visionary perspective. Versatile focus depth. Capable of delivering striking, decisive images in nearly any light. Ideal for all manner of videos. The definition of a \"go to\" lens. It should be no surprise that Nikon chose the 50mm to be among the first of a new generation of superb NIKKOR Z lenses. And in doing so, have achieved a 50mm f\/1.8 unlike any before it.\u003c\/p\u003e\n\u003ch4\u003eA 50mm f\/1.8 like no other - Performance that totally defies expectations\u003c\/h4\u003e\n\u003cp\u003eEmpowered by the Z system's larger mount, shorter flange distance, raw imaging power and video capabilities, the NIKKOR Z 50mm f\/1.8 S will redefine your notion of what a 50mm f\/1.8 lens can do.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_10.49.37_AM.png?v=1535042996\" style=\"margin-bottom: 20px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eIconic views - Classic 50mm perspective\u003c\/h4\u003e\n\u003cp\u003eThis lens can do it all. Iconic portraits. Street scenes. Close-ups of food. Interviews. How-to videos and more. It's brilliant in low-light. Lightweight and portable. Ready for anything.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_10.50.43_AM.png?v=1535043068\" style=\"margin-bottom: 20px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eNext-generation Z design and optics\u003c\/h4\u003e\n\u003cp\u003eZ lenses, perfectly matched to Z camera bodies, are designed with a sense of consistency that combines reliability and beauty with next-dimension optical performance for freedom in image creation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2018-08-23_at_10.51.47_AM.png?v=1535043127\" style=\"margin-bottom: 20px; float: none;\"\u003e\u003c\/div\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":12574484168809,"sku":"20083","price":466.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z50_1.8_angle2.jpg?v=1569098476"},{"product_id":"canon-rf-28-70mm-f2l-usm-lens","title":"Canon RF 28-70mm F2 L USM Lens","description":"\u003cdiv class=\"desc\"\u003e\n\u003cdiv class=\"truncate-text-500 show-class\"\u003e\n\u003cp dir=\"ltr\"\u003eThe \u003cstrong\u003eRF 28-70mm F2 L USM\u003c\/strong\u003e is an incredibly bright L series zoom lens designed to bring unparalleled performance to Canon's EOS R full-frame mirrorless camera system. Stellar image quality is delivered from corner to corner thanks to the combination of a large 54mm diameter mount and short back focus distance. A rugged design and consistent f\/2 brightness throughout its zoom range make the RF 28-70mm F2 L USM ideal for portraits, wedding photography, landscapes, nightscapes and more. It's made for photographers and moviemakers who want a bright view, sharp detail, gorgeous blur and the professional performance of Canon's L series.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf28_70_01a_large.jpg?v=1536185472\" style=\"margin-left: 40px; float: right;\"\u003e\n\u003ch4\u003eBright, Constant f\/2 USM Zoom Lens\u003c\/h4\u003e\n\u003cp\u003eFor a stunningly bright f\/2 aperture throughout the zoom range, look no further than the amazing RF 28–70mm F2 L USM. It is the world's first autofocus zoom lens compatible with 35mm full frame sensors to have a maximum f\/2 aperture. Thanks to the large-diameter RF mount and short back focus design, the RF 28–70mm F2 L USM also features a balanced and comfortable size for unfettered operation, amazing performance in low-light areas and sharp images with gorgeous background blur at various focal lengths.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eL Series Lens with High Image Quality\u003c\/h4\u003e\n\u003cp\u003eThanks to an optical design made possible by the RF mount, the RF 28–70mm F2 L USM lens is able to render image quality at f\/2 that rivals that of the EF 24–70mm f\/2.8 at f\/2.8. With an extra stop of light, this means faster shutter speeds or lower ISOs for enhanced image quality, and marvelous performance when shooting movies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf28_70_02a_large.jpg?v=1536186335\" style=\"margin-right: 20px; float: left;\"\u003e\n\u003ch4\u003eHigh Precision and Flexibility to Match Fixed Focal Length Lenses\u003c\/h4\u003e\n\u003cp\u003eWith a brilliant optical design and speedy performance, the \u003cnobr\u003eRF 28–70mm F2 L USM\u003c\/nobr\u003e lens delivers the flexibility, performance and image quality of 28mm, 35mm, 50mm and 70mm fixed focal length lenses in one discreet package. Combining the outstanding performance, brightness and versatility of several focal lengths into one lens, the \u003cnobr\u003eRF 28–70mm F2 L USM\u003c\/nobr\u003e lens performs with reassuring consistency, especially in high-pressure situations where quality matters and there's no time for lens changes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf28_70_03a_large.jpg?v=1536186362\" style=\"margin-left: 40px; margin-bottom: 20px; float: right;\"\u003e \u003cbr\u003e\u003cbr\u003e\n\u003ch4\u003eControl Ring for Direct Setting Changes\u003c\/h4\u003e\n\u003cp\u003eThe RF 28–70mm F2 L USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera's main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003c\/p\u003e\n\u003ch4\u003eHigh Reliability and durability for professional use\u003c\/h4\u003e\n\u003cp\u003eLike all L series lenses, the \u003cnobr\u003eRF 28–70mm F2 L USM\u003c\/nobr\u003e lens is built to endure the rigors of professional use. Constructed to be rugged, refined and precise, it can be operated intuitively so concentration can remain on the subject at hand.\u003c\/p\u003e\n\u003ch4\u003eVibration Shock Resistance\u003c\/h4\u003e\n\u003cp\u003eEngineered to accommodate its optical system, the RF 28–70mm F2 L USM lens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003c\/p\u003e\n\u003ch4\u003eDust- and Water-resistant\u003c\/h4\u003e\n\u003cp\u003eFor reliable performance even when weather conditions get difficult, the RF 28–70mm F2 L USM lens features dust- and water-resistant construction in the lens mount, switch panel and all rings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eFluorine Coating\u003c\/h4\u003e\n\u003cp\u003eThe RF 28–70mm F2 L USM lens features fluorine coatings on the front and rearmost surfaces to help prevent dirt and dust from sticking to the lens, making it easy to clean smudges and fingerprints off.\u003c\/p\u003e\n\u003ch4\u003eHigh-speed Communication with the EOS R Camera\u003c\/h4\u003e\n\u003cp\u003eDesigned to quickly process data, the RF 28–70mm F2 L USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf28_70_05a_large.jpg?v=1536186447\" style=\"margin-left: 40px; float: right;\" width=\"350\" height=\"350\"\u003e\u003cbr\u003e\n\u003ch4\u003eLens Information Display\u003c\/h4\u003e\n\u003cp\u003eAnother helpful feature, the EOS R camera can display lens information right in the viewfinder, making it easy to confirm the lens's focal length without looking away from the subject at hand.\u003c\/p\u003e\n\u003ch4\u003eIn-camera Digital Lens Optimizer\u003c\/h4\u003e\n\u003cp\u003eThe EOS R system's 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 28–70mm F2 L USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eTwo UD Elements and One Super UD Element\u003c\/h4\u003e\n\u003cp\u003eThe RF 28–70mm F2 L USM features an all-new optical design built specifically for the RF mount. This includes four aspheric lenses that correct for aberrations, distortions and astigmatism, plus two UD elements and one Super UD element to reduce chromatic aberration and achieve high image quality across the board. Strategically placed coatings and a 9-blade aperture help ensure superlative quality images with sharp detail, gorgeous color and minimized distortion throughout the zoom range.\u003c\/p\u003e\n\u003ch4\u003eAir Sphere Coating (ASC) Minimizes Lens Flare and Ghosting\u003c\/h4\u003e\n\u003cp\u003eThe RF 28–70mm F2 L USM lens features Canon's Air Sphere Coating (ASC), which significantly reduces the occurrence of lens flare and ghosting regardless of focal length or the angle of light. This helps provide clean results with minimal distractions and aberrations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":12600120017001,"sku":"2965C002","price":3399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_RF28-70_2L_USM_3Q_CL.jpg?v=1569100475"},{"product_id":"canon-rf-24-105mm-f4l-is-usm-lens","title":"Canon RF 24-105mm F4 L IS USM Lens","description":"\u003cp\u003eReady for virtually any scenario, the \u003cstrong\u003eRF 24–105mm F4 L IS USM lens\u003c\/strong\u003e pairs with the EOS R system for all-around impressive performance that's ideal for landscapes, portraits, travel and more. With its large, 54mm diameter, L series optics, a bright f\/4 maximum aperture and compact size, the RF 24–105mm F4 L IS USM delivers gorgeous, richly detailed photos and video throughout its zoom range, time after time. It's the first L-series lens to feature Canon's NANO USM for smooth, fast and nearly silent AF, and it offers amazing 5-stop* Image Stabilization for powerful performance while handheld and in low light. From wide angle to telephoto, on a hike, in the studio and anywhere in between, the RF 24–105mm F4 L IS USM delivers the compact design, excellent optics, and advanced features demanding image makers call for.\u003c\/p\u003e\n\u003ch4\u003eCompact and Lightweight\u003c\/h4\u003e\n\u003cp\u003eA dramatically compact 24–105mm f\/4 lens, the RF 24–105mm F4 L IS USM packs a broad zoom range and a bright maximum aperture into a well-balanced, refined design that balances comfortably on the EOS R camera's body.\u003c\/p\u003e\n\u003ch4\u003e54mm Large Diameter and Short Back Focus\u003c\/h4\u003e\n\u003cp\u003eThe RF mount on the EOS R camera enables large diameter elements throughout the lens, including the rearmost element. This large diameter, coupled with the camera's short back focus (the distance from the back edge of the lens to the surface of the image sensor), helps increase the flexibility of optical design, resulting in incredible brightness and image quality and contributing to the RF 24–105mm F4 L IS USM's conveniently compact size without compromising performance.\u003c\/p\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg style=\"margin-top: 20px; margin-left: 40px; margin-bottom: 20px; float: right;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf24_105_01c_large.jpg?v=1536186671\" alt=\"\"\u003e\n\u003ch4\u003eIdeal Zoom Range for All-day Photography\u003c\/h4\u003e\n\u003cp\u003eWith a zoom range encompassing wide angle, normal and telephoto, the RF 24–105mm F4 L IS USM excels in a variety of shooting situations, offering amazing versatility with the turn of a zoom ring. For example, with the RF 24–105mm F4 L IS USM, the EOS R camera can go from shooting landscapes to interiors and portraits without a single lens change. In countless situations where the light and subject are constantly changing, the RF 24–105mm F4 L IS USM lens is ready to go.\u003c\/p\u003e\n\u003ch4\u003eBright, Constant f\/4 Zoom Lens\u003c\/h4\u003e\n\u003cp\u003eThe RF 24–105mm F4 L IS USM lens features 3 aspheric and 1 UD lens element to help correct aberrations, distortion and astigmatism, delivering sharp and dynamic images with excellent detail and contrast across the image frame and throughout the zoom range. Plus, it has a 9-blade circular aperture for beautiful, soft backgrounds.\u003c\/p\u003e\n\u003ch4\u003eHigh-speed Autofocus with NANO USM for Still Shooting\u003c\/h4\u003e\n\u003cp\u003eThe RF 24-105mm F4 L IS USM uses Canon's NANO USM system for the first time in an L series lens. NANO USM combines conventional ring USM and STM (lead-screw type) AF, and features a diminutive chip-shaped ultrasonic motor that's engineered to help deliver high-speed, smooth, precise and near-silent operation, plus full time manual focus (when using One-shot AF).\u003c\/p\u003e\n\u003ch4\u003eSmooth and Quiet Autofocus for Video Recording\u003c\/h4\u003e\n\u003cp\u003eAnother benefit of NANO USM is that it's nearly silent. This means smooth and silent AF transitions that are ideal for video recording.\u003c\/p\u003e\n\u003ch4\u003eControl Ring for Direct Setting Changes\u003c\/h4\u003e\n\u003cp\u003eThe RF 24–105mm F4 L IS USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera's main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg height=\"300\" width=\"300\" style=\"margin-right: 40px; float: left;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf24_105_05a_large.jpg?v=1536186705\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch4\u003eOptical Image Stabilization at up to 5 Stops* of Shake Correction\u003c\/h4\u003e\n\u003cp\u003eThe RF 24–105mm F4 L IS USM lens is designed to work in conjunction with the EOS R camera, with both the camera and the lens sharing data to dramatically reduce camera-shake blur, regardless of the situation, whether shooting video or stills. With up to 5 stops* of stabilization, it delivers impressively clear results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg style=\"float: right; margin-bottom: 15px;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf28_70_05a_large.jpg?v=1536186447\" alt=\"\"\u003e\u003cbr\u003e\n\u003ch4\u003eHigh-speed Communication with the EOS R Camera\u003c\/h4\u003e\n\u003cp\u003eDesigned to quickly process data, the RF 24–105mm F4 L IS USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003c\/p\u003e\n\u003ch4\u003eLens Information Display\u003c\/h4\u003e\n\u003cp\u003eAnother helpful feature, the EOS R camera can display lens information right in the viewfinder, making it easy to confirm the lens's focal length without looking away from the subject at hand.\u003c\/p\u003e\n\u003ch4\u003eIn-camera Digital Lens Optimizer\u003c\/h4\u003e\n\u003cp\u003eThe EOS R system's 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 24–105mm F4 L IS USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eHigh Reliability and Durability for Professional Use\u003c\/h4\u003e\n\u003cp\u003eLike all L series lenses, the RF 24–105mm F4 L IS USM lens is built to endure the rigors of professional use. Constructed to be rugged, refined and precise, it can be operated intuitively so concentration can remain on the subject at hand.\u003c\/p\u003e\n\u003ch4\u003eVibration Shock Resistance\u003c\/h4\u003e\n\u003cp\u003eEngineered to accommodate its optical system, the\u003cspan\u003e \u003c\/span\u003e\u003cnobr\u003eRF 24–105mm F4 L IS USM\u003c\/nobr\u003e\u003cspan\u003e \u003c\/span\u003elens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003c\/p\u003e\n\u003ch4\u003eDust- and Water-resistant\u003c\/h4\u003e\n\u003cp\u003eFor reliable performance even when weather conditions get difficult, the RF 24–105mm F4 L IS USM lens features dust- and water-resistant construction in the lens mount, switch panel and all rings.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":12600120049769,"sku":"2963C002","price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_RF24-105_4L_IS_USM_3Q_CL.jpg?v=1569100475"},{"product_id":"canon-rf-50mm-f1-2l-usm-lens","title":"Canon RF 50mm F1.2 L USM Lens","description":"\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/uzpZgTNyb7o\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"1024\" height=\"576\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf50_01a_large.jpg?v=1536341269\" style=\"margin-left: 40px; float: right;\"\u003e\u003cbr\u003e\n\u003ch4\u003eFixed Focal Length Lens with High Image Quality and Bright f\/1.2 Aperture for the EOS R System\u003c\/h4\u003e\n\u003cp\u003eAn incredibly bright fixed focal length lens, the \u003cstrong\u003eRF 50mm F1.2 L USM\u003c\/strong\u003e distinguishes itself by maintaining incredibly high image quality, edge to edge, even wide open at its f\/1.2 maximum aperture. With 15 elements in 9 groups and a 10-blade aperture system, it can deliver sharp and detailed images with gorgeous background blur and remarkable consistency.\u003c\/p\u003e\n\u003ch4\u003eMinimum Focusing Distance of 1.31 ft.\/0.40m.\u003c\/h4\u003e\n\u003cp\u003eFeaturing a minimum focusing distance of 1.31 ft.\/0.40m with a maximum magnification of approx. 0.19x, the RF 50mm F1.2 L USM is capable of sharp and detailed images from nearly any distance. Whether you're shooting portraits, still life or close ups, the RF 50mm F1.2 L USM can easily provide sharp images with minimal distortion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/rf28_70_03a_large.jpg?v=1536186362\" style=\"margin-left: 40px; margin-bottom: 20px; float: right;\"\u003e\n\u003ch4\u003eControl Ring for Direct Setting Changes\u003c\/h4\u003e\n\u003cp\u003eThe RF 50mm F1.2 L USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera's main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003c\/p\u003e\n\u003ch4\u003eThree Aspherical Elements and One UD Element\u003c\/h4\u003e\n\u003cp\u003eTaking advantage of the RF mount, the RF 50mm F1.2 L USM lens offers incredible optical quality and an exceedingly bright f\/1.2 maximum aperture. It features 3 aspheric lenses for high image quality from center to corner and a UD lens that helps reduce aberrations for minimized distortion throughout the image plane.\u003c\/p\u003e\n\u003ch4\u003e12 pin Communication System - High-speed Communication with the Camera\u003c\/h4\u003e\n\u003cp\u003eDesigned to quickly process data, the RF 50mm F1.2 L USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003c\/p\u003e\n\u003ch4\u003eVibration Shock Resistance\u003c\/h4\u003e\n\u003cp\u003eEngineered to accommodate its optical system, the RF 50mm F1.2 L USM lens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003c\/p\u003e\n\u003ch4\u003eDust- and Water-resistant\u003c\/h4\u003e\n\u003cp\u003eFor reliable performance even when weather conditions get difficult, the RF 50mm F1.2 L USM lens features dust- and water-resistant construction in the lens mount, switch panel and all rings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eFluorine Coating\u003c\/h4\u003e\n\u003cp\u003eThe RF 50mm F1.2 L USM lens features fluorine coatings on the front and rearmost surfaces to help prevent dirt and dust from sticking to the lens, making it easy to clean smudges and fingerprints off.\u003c\/p\u003e\n\u003ch4\u003eAir Sphere Coating (ASC) Minimizes Lens Flare and Ghosting\u003c\/h4\u003e\n\u003cp\u003eThe RF 50mm F1.2 L USM lens features Canon's Air Sphere Coating (ASC), which significantly reduces the occurrence of lens flare and ghosting regardless of focal length or the angle of light. This helps provide clean results with minimal distractions and aberrations.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default","offer_id":12600126472297,"sku":"2959C002","price":2599.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/HR_RF50_12_USM_3Q_CL.jpg?v=1569100475"},{"product_id":"sony-fe-24mm-f1-4-gm-lens","title":"Sony FE 24mm f1.4 GM Lens","description":"\u003ch4\u003eStunning F1.4 resolution in a mobile prime lens\u003c\/h4\u003e\n\u003cp\u003eUnsparing application of cutting-edge technology achieves refined G Master performance with consistently high resolution and soft, natural bokeh even at the widest F1.4 aperture setting. The lens is both compact and the lightest in its class, maximizing portability. It also offers fast, precise AF drive, top-level control and reliability.\u003c\/p\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"1198\" height=\"674\" src=\"https:\/\/www.youtube.com\/embed\/85hNcM_Zgng\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003eAdvanced optical technology achieves spectacular resolution even at F1.4\u003c\/h4\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements in an optical design that meets stringent G Master requirements contribute to consistently high resolution throughout the image area. Three ED (Extra-low Dispersion) glass elements are also included to effectively suppress chromatic aberration. These innovative optical design that minimizes sagittal flare so that point light sources are accurately reproduced.\u003c\/p\u003e\n\u003ch4\u003eState-of-the-art optical design faithfully reproduces point sources\u003c\/h4\u003e\n\u003cp\u003eA new optical design incorporating two precision XA elements suppresses sagittal flare, a common aberration in large-aperture lenses. Sagittal flare can cause an unnatural spreading of point light sources that becomes more pronounced towards the image periphery.\u003c\/p\u003e\n\u003ch4\u003eInnovative optical design in a compact, lightweight lens\u003c\/h4\u003e\n\u003cp\u003eA new optical design that reduces overall lens diameter by employing two XA elements, one for the front element that is normally the largest in a lens, combines with a newly developed DDSSM (Direct Drive SSM) focus drive system to achieve a remarkably light total weight of just 15.7 oz (445 g). The reduced size and weight of this lens makes it an ideal match for compact E-mount bodies, providing outstanding mobility.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen-Shot-2018-10-26-at-4.58.48-PM_large.jpg?v=1540594787\" style=\"margin-right: 40px; margin-bottom: 25px; float: left;\"\u003e\n\u003ch4\u003eBreathtaking G Master bokeh\u003c\/h4\u003e\n\u003cp\u003eAn 11-blade circular aperture enhances soft, natural looking bokeh achieved through advanced design and a manufacturing process that includes precise control of spherical aberration. A minimum focusing distance of 0.79 ft (0.24 m) and maximum magnification of 0.17x mean close-up capability that, combined with the wide-angle view of the lens, can produce dramatic perspectives that also make good use of deep, lush bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eFast, precise, quiet AF for stills and movies\u003c\/h4\u003e\n\u003cp\u003eA newly designed high-power DDSSM optimized for this lens, delivers approximately three times greater thrust than the previous focus drive system. The increased power of the new DDSSM system provides faster, more precise, quieter autofocus drive capability, for outstanding performance when shooting stills and movies.\u003c\/p\u003e\n\u003ch4\u003eProfessional control and dependability for stills and movies\u003c\/h4\u003e\n\u003cp\u003eCustomizable focus hold button, aperture ring, aperture click switch, Linear Response MF, dustproof and moisture-resistant design, and fluorine front-element coating adds up to fully professional control and reliability for movies as well as stills.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/sony-24-1-4-5_1024x1024.jpg?v=1540593612\" style=\"margin-bottom: 30px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":12690268258409,"sku":"SEL24F14GM","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/sony-24-1-4-4.jpg?v=1569111685"},{"product_id":"nikon-z-14-30mm-f-4-s-lens","title":"Nikon Z 14-30mm f\/4 S Lens","description":"\u003ch3\u003ePerspective that awakens the imagination.\u003c\/h3\u003e\n\u003cp\u003eThe ultra-wide zoom. A travel and landscape photographers' go-to lens for establishing a sense of place and pushing perspective. Capable of scenic photography that's consistently sharp throughout the entire frame. Video so clean and smooth it rivals real life and elevates the look and feel of camera movement. And for the first time in a full-frame ultra-wide lens, the creative and practical flexibility of attachable filters. The possibilities are as wide-reaching as the 14-30mm field of view. This is a lens that embodies the spirit of Z.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Carousel-1-001.jpg?v=1546973505\" style=\"margin-bottom: 20px; float: none;\"\u003e\u003cbr\u003e\n\u003ch4\u003eA next-generation ultra-wide angle zoom – Breakthrough performance and capabilities\u003c\/h4\u003e\n\u003cp\u003eA compact 14 to 30mm zoom range with a fixed f\/4 aperture and outstanding image quality. Experience edge-to-edge sharpness even when shooting wide open. Shoot stills or video in near-silence. This is an essential lens for travel, adventure, events, video and everything in between.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eSuperior optical performance\u003c\/h4\u003e\n\u003cp\u003eImpressive aberration correction—virtually zero flare, ghosting, coma or chromatic, spherical and axial aberration, even at the far edges of the frame. Plus dirt, dust and water-repelling safeguards.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4 ED Glass Elements corrects Chromatic Aberrations\u003c\/li\u003e\n\u003cli\u003e4 Aspherical Lens Elements corrects Spherical Distortions\u003c\/li\u003e\n\u003cli\u003eNano Crystal Coat to reduces Ghosting \u0026amp; Flare\u003c\/li\u003e\n\u003cli\u003eFluorine Coate repels Dirt, Dust \u0026amp; Water\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eA small lens for big ideas – 14-30mm full-frame perspective\u003c\/h4\u003e\n\u003cp\u003eSmoothly go from an ultra-wide 14mm view to a more natural perspective of 30mm. Capture subjects less than a foot away with fully-immersive backgrounds and expansive vistas with detail and sharpness from corner to far-reaching corner. The NIKKOR Z 14-30mm f\/4 S is perfect for adding depth and drama to stills and video and its outstanding portability makes it an ideal partner for compact Z series cameras.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2019-01-08_at_11.55.26_AM.png?v=1546973767\" style=\"margin-bottom: 20px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Full-Width-Filter_large.jpg?v=1546973836\" style=\"margin-right: 40px; margin-bottom: 25px; float: left;\"\u003e\n\u003ch4\u003eWorld’s first* 14mm filter-attachable lens\u003c\/h4\u003e\n\u003cp\u003eThe NIKKOR Z 14-30mm f\/4 S’s front lens element is nearly flat, making it the first filter-attachable 14mm full frame NIKKOR lens. This advancement in optical design makes it possible to add an 82mm circular polarizer to dramatically reduce reflections for the purpose of enhancing colors and increasing contrast. Add a neutral-density filter to reduce light intensity and decrease shutter speed—perfect for emphasizing motion blur or for video applications where large apertures need to be used in daylight.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Among FX-format (full-frame) compatible interchangeable lenses for digital cameras, available as of January 8, 2019. Based on Nikon research.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Full-Width-Scene_large.jpg?v=1546973893\" style=\"margin-left: 40px; margin-bottom: 20px; float: right;\"\u003e\u003cbr\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch4\u003eAn essential video lens\u003c\/h4\u003e\n\u003cp\u003eCreate beautifully detailed establishing shots that draw the viewer in. Focus as close as approx. 11 inches for story-telling context in wide, tight interiors. This is an indispensable lens with an essential angle of view for serious videographers and filmmakers. The NIKKOR Z 14-30mm f\/4 S's small, agile design feels as at home in a hand as it does in a rig. Either way, Z's advanced 5-axis VR and additional electronic VR image stabilization effectively eliminate unwanted camera shake and vibration. The new quiet stepping motor ensures smooth, clean focusing; focus breathing has been virtually eliminated for a consistent view as you zoom in or out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eCustomizable Control Ring\u003c\/h4\u003e\n\u003cp\u003eCan be used for manual focusing (default), aperture control (great for iris transitions during video recording) or exposure compensation.\u003c\/p\u003e\n\u003ch4\u003eDust and Drip Resistant\u003c\/h4\u003e\n\u003cp\u003eExtensively sealed to keep dust and moisture out, especially around all moving parts of the lens barrel, for worry-free durability.\u003c\/p\u003e\n\u003ch4\u003eDual Detect 5 Axis VR\u003c\/h4\u003e\n\u003cp\u003eUses the Z cameras' superior in-camera image stabilization system for up to 5 stops of pitch, roll, yaw, X and Y shake correction. Additional electronic VR (e-VR) during video capture.\u003c\/p\u003e\n\u003ch4\u003eAdditional Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eStepping Motor\u003c\/b\u003e NIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eED (Extra-Low Dispersion) Glass\u003c\/b\u003e An optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAspherical Lens\u003c\/b\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the center of the lens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eElectromagnetic Diaphragm Mechanism\u003c\/b\u003e An electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting. With conventional D\/G type lenses, the diaphragm blades are operated by mechanical linkage levers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIF Lens\u003c\/b\u003e A NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFluorine Coat\u003c\/b\u003e Photographers need gear that can withstand the elements. Nikon’s fluorine coat effectively repels dust, water droplets, grease or dirt, ensuring easy removal even when they adhere to the lens surface. Nikon’s fluorine coat endures a high frequency of lens surface wiping and its anti-reflective effect also contributes to the capture of clear images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSuper Integrated Coating\u003c\/b\u003e Nikon Super Integrated Coating is Nikon's term for its multilayer coating of the optical elements in NIKKOR lenses.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":21390074708073,"sku":"20070","price":1096.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z14-30_4_angle1.jpg?v=1569157730"},{"product_id":"fujifilm-gf-100-200mm-f5-6-r-lm-ois-wr-lens","title":"Fujifilm GF 100-200mm f5.6 R LM OIS WR Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFUJINON GF100-200mm F5.6 R LM OIS WR Lens\u003c\/strong\u003e is the first telephoto zoom lens for the GFX medium format system and has a 35mm equivalent focal range of \u003cstrong\u003e79-158mm\u003c\/strong\u003e. This lens is ideal for shooting landscape and nature photography thanks to its optical image stabilizer and weather and dust resistant construction.\u003c\/p\u003e\n\u003cp\u003eFUJINON GF100-200mmF5.6 R LM OIS WR is a telephoto zoom lens that is capable of capturing the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect. In addition, the lens is dust and weather resistant and capable of operating in temperatures down to -10°C. Attaching the “GF1.4X TC WR”, a 1.4x teleconverter provides extended coverage equivalent to approximately 111-221mm in 35mm format terms without any image quality deterioration.\u003c\/p\u003e\n\u003ch4\u003eUltra-High Image Quality\u003c\/h4\u003e\n\u003cp\u003eThe lens is made up of 20 lenses in 13 groups. This includes two super ED lens and one aspherical lens which reduces chromatic aberrations and field curvature aberrations to achieve excellent image quality.\u003c\/p\u003e\n\u003ch4\u003ePowerful Image Stabilization\u003c\/h4\u003e\n\u003cp\u003eThe lens is equipped with an excellent five stop image stabilization (CIPA guidelines). This allows photographers to make the most of the performance of the GFX’s high image resolution even when taking telephoto shots without the use of a tripod.\u003c\/p\u003e\n\u003ch4\u003eSilent and High-Speed Autofocus\u003c\/h4\u003e\n\u003cp\u003eThe linear motor which drives the focus lenses, is very accurate, quiet and fast. The lens also includes a new mechanism for fixing the linear motor position when turning the power off or playback to avoid any additional vibration.\u003c\/p\u003e\n\u003ch4\u003eRobust Design Appropriate for Various Tough Shooting Environments\u003c\/h4\u003e\n\u003cp\u003eThe lens has been sealed in 10 areas for dust and weather resistance allowing you to shoot with stability in tougher environments and also operates at temperatures down to -10°C.\u003c\/p\u003e\n\u003ch4\u003e1.4x Teleconverter GF1.4X TC WR Compatible\u003c\/h4\u003e\n\u003cp\u003eThe 1.4x teleconverter (GF1.4X TC WR) extends the telephoto shooting range to 140-280mm (equivalent to 111-221mm in 35mm format) while maintaining superior image quality.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":21419567579241,"sku":"600020702","price":1799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/600020702_-_MAIN_-_GF100-200mm_Horizontal.jpg?v=1569168041"},{"product_id":"sony-fe-135mm-f1-8-gm-lens","title":"Sony FE 135mm f1.8 GM Lens","description":"\u003cp\u003eThis 135mm full-frame F1.8 lens delivers extremely narrow depth of field and breathtaking G Master bokeh. It employs a new state-of-the-art optical design which maintains high corner-to-corner resolution throughout the focus range, even at F1.8 maximum aperture, using an XA, Super ED and ED glass elements along with four XD linear focus motors to drive two focus groups for fast, quiet and precise autofocus.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE-7RM3_SEL135F18GM_7R305845_UptoA1_ExpDec2021_large.jpg?v=1551291901\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e135mm w\/ F1.8 max aperture maintains exposure and depth of field\u003c\/li\u003e\n\u003cli\u003eXA, Super ED and ED elements achieve edge-to-edge high resolution\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/li\u003e\n\u003cli\u003eXA (Extreme aspherical) element for high resolution and soft bokeh\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNano AR coating suppresses reflections, flare and ghosting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold button, for multiple functions\u003c\/li\u003e\n\u003cli\u003eInstant auto\/manual focus selection via a AM\/MF switch\u003c\/li\u003e\n\u003cli\u003e2.3 feet close-focus distance with 0.25x maximum magnification\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e27.5” close-focus distance with 0.25x maximum magnification\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant for robust reliability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHigh-resolution - advanced optical design\u003c\/h4\u003e\n\u003cp\u003eA new optical design that adheres to demanding G Master standards places XA (extreme aspherical), Super ED (extra-low dispersion), and ED glass elements in the front group to effectively suppress all common telephoto lens aberrations, while a floating focus system works with these correction measures to ensure that the highest possible resolution is maintained from center to periphery of the image edge, throughout the lens’s focus range.\u003c\/p\u003e\n\u003ch4\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/htK8-Xbra7g?si=0EjDwBIwIot21Pxm\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/h4\u003e\n\u003ch4\u003eG Master Bokeh\u003c\/h4\u003e\n\u003cp\u003eThe extremely high surface precision of the XA (extreme aspherical) elements carefully control spherical aberration, combining with an 11-blade circular aperture mechanism to produce spectacularly smooth and elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm F1.8 lens.\u003c\/p\u003e\n\u003ch4\u003eXA (Extreme aspherical) element for high resolution and soft bokeh\u003c\/h4\u003e\n\u003cp\u003eThe extremely precise XA (extreme aspherical) lens element, with better than 0.01-micron surface precision, reduces aberration and delivers the ultimate resolution throughout the entire focus and aperture ranges. Using newly developed bokeh simulation techniques, spherical aberration and unsightly onion ring bokeh can be minimized during both design and manufacture of the large-diameter XA lens element, resulting in exquisitely soft and smooth bokeh.\u003c\/p\u003e\n\u003ch4\u003eSuper ED and ED glass elements\u003c\/h4\u003e\n\u003cp\u003eOne Super ED (extra-low dispersion) glass element and one ED glass element are strategically positioned to compensate for axial chromatic aberration that is often a problem in large-aperture telephoto lenses, achieving impressive sharpness. In addition to improving resolution, this configuration minimizes color fringing that can occur in background and foreground bokeh.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003ch4\u003e\n\u003cimg data-mce-fragment=\"1\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE-7RM3_SEL135F18GM_7R303288_UptoA1_ExpDec2021_large.jpg?v=1551291929\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE-7RM3_SEL135F18GM_7R303288_UptoA1_ExpDec2021_large.jpg?v=1551291929\"\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/h4\u003e\n\u003cp\u003eThe 11-blade circular aperture mechanism maximizes the beauty of this large-aperture prime lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, producing the large, perfectly round points of defocused light (bokeh) that is a desirable characteristic of telephoto lenses, even when stopped down by one or two stops. Soft, natural bokeh provides a beautiful backdrop for the main subject, especially in portraits.\u003c\/p\u003e\n\u003ch4\u003eFour XD linear motors for AF speed\u003c\/h4\u003e\n\u003cp\u003eFour innovative XD (extreme dynamic) linear focus motors drive two precisely synchronized focus groups in a floating focus mechanism, offering outstanding speed, precision and tracking that contribute directly to fast, precise, quiet AF operation with low vibration. This also prevents aberration variations that can occur as the camera-to-subject distance changes, maintaining optimum resolution throughout the lenses focus range. The camera’s speed potential is put to full use to capture decisive moments in dynamic portraits, sports, and other action scenes with impressive speed, precision, and reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\n\u003ch4\u003eClose focus\u003c\/h4\u003e\n\u003cp\u003eAn advanced floating focus mechanism prevents aberration variations that can occur as the focusing distance changes, providing a minimum focus distance of just 27.5” (0.7 meters) and a maximum magnification of 0.25x for impressive close-up capability. High resolution and exquisite G Master bokeh are maintained even in close-up shots.\u003c\/p\u003e\n\u003ch4\u003eManual aperture ring with switchable click stops\u003c\/h4\u003e\n\u003cp\u003eA manual aperture ring provides the responsive control required for professional still and movie shooting. Click stops can be switched on for tactile feedback that tells the user how many stops the ring has been rotated when shooting stills, or OFF for seamless, silent aperture control when shooting movies. The focus ring features Linear Response MF (manual focus) that responds directly to focus ring rotation and feels similar to mechanically coupled systems, allowing precise control and instantaneous response when focusing manually for stills or movies.\u003c\/p\u003e\n\u003ch4\u003eTwo customizable focus hold buttons\u003c\/h4\u003e\n\u003cp\u003eTwo customizable focus hold buttons are provided on the side and top surfaces of the lens for easy access and convenient control when shooting in horizontal or vertical orientation. The focus hold buttons not only perform their primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs.\u003c\/p\u003e\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\n\u003cp\u003eA focus range limiter switch makes it possible to limit AF operation to a predetermined range to maximize AF speed and prevent focusing on unwanted objects. The switch include three positions: OFF \/ ∞ ~ 1.5m \/ 2m ~ 0.7m. The OFF position allows the lens to focus through its entire range, while the Far (∞ ~ 1.5m) setting covers medium, head-and-shoulders, and full-length portraits, and the Near (2m ~ 0.7m) setting is ideal for close-ups of the face or extreme close-ups for detail.\u003c\/p\u003e\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003ch4\u003eLightweight durable design\u003c\/h4\u003e\n\u003cp\u003eThe lens barrel chassis is constructed of a durable, lightweight magnesium alloy. The hardness of the alloy helps to maintain optimum optical precision and reliability. Together with the state-of-the-art optical design reduces the overall size and weight of the lens to just 950 grams.\u003c\/p\u003e\n\u003ch4\u003eDust\/moisture resistant design\u003c\/h4\u003e\n\u003cp\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\n\u003ch4\u003eFluorine coated front element\u003c\/h4\u003e\n\u003cp\u003eThe front lens surface features a fluorine coating that resists fingerprints, dust, water, oil, and other contaminants, and makes cleaning easier if any contaminants do become attached to the lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":21639676395625,"sku":"SEL135F18GM","price":2248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL135F18GM_B.jpg?v=1569168778"},{"product_id":"sony-fe-600mm-f4-gm-oss-lens","title":"Sony FE 600mm f4.0 GM OSS","description":"\u003cp\u003eThe extraordinary G Master quality of the\u003cstrong\u003e Sony FE 600mm f4 GM OSS Lens\u003c\/strong\u003e is the world’s lightest 600mm f4 lens with two XD (extreme dynamic) Linear Motors for fast precise autofocus. Taking full advantage of the world’s fastest cameras-reaching speeds up to 20fps with the 24MP α9 and up to 10fps with the 42.4MP α7R III, as well as 24.2MP α7 III. The Sony FE 600mm f4 GM OSS lens is a revolutionary product.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/nMy0za-ew1Q\" height=\"720\" width=\"1280\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eWorld’s lightest 600mm F4.0 super-telephoto lens\u003c\/h4\u003e\n\u003cp\u003eRemarkable light weight and excellent balance the FE 600mm F4.0GM OSS lens weighs only 6.71 lbs. This is achieved through an innovative optical design that includes a large XA (extreme aspherical) element, three fluorite elements, one ED glass element, and liberal usage of durable magnesium alloy components. The new design of this well-balanced lens, reduces the number of elements deployed at the front of the barrel, resulting in quicker, more precise planning, whether shooting handheld or on a monopod.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1_-_World_Lightest_600mm_large.jpg?v=1560269833\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eXD (extreme dynamic) Linear Motors for fast precise autofocus\u003c\/h4\u003e\n\u003cp\u003eTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens’s focus group is driven by two (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver new levels of fast, precise, quiet autofocus operation and contribute to reliable and tenacious AF tracking that sports and wildlife photographers will appreciate. Additionally, a new algorithm developed specifically for the X motors, notably improve their response, minimizing lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/2_-_XD_Linear_Motors_large.jpg?v=1560269944\"\u003e\u003c\/p\u003e\n\u003ch4\u003eSuperlative G Master quality\u003c\/h4\u003e\n\u003cp\u003eAll lenses bearing the G Master brand are designed to extremely high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes a large aperture XA (extreme aspherical) element and three fluorite elements that help to minimize axial chromatic aberration that can be a problem in large-aperture lenses, as well as a lateral chromatic aberration that can reduce resolution towards the image periphery. Color bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony’s original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/3_-_Superlatibe_G-Master_quality_large.jpg?v=1560269975\"\u003e\u003c\/p\u003e\n\u003ch4\u003e3x fluorite elements, 1x ED glass element reduces flare and ghosting\u003c\/h4\u003e\n\u003cp\u003eNew optical design that conforms to strict G Master standards, the FE 600mm F4.0 GM OSS lens includes three fluorite elements, and one ED (Extra-low Dispersion) glass element. The ED glass element helps to reduce chromatic aberration, which is a common problem in telephoto lenses. An extremely high resolution is maintained right out to the image edges. Spherical aberration is optimized to create a perfect balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve ideal characteristics.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4_-_3x_Flourite_elements_large.jpg?v=1560270010\"\u003e\u003c\/p\u003e\n\u003ch4\u003eWide F4.0max aperture\u003c\/h4\u003e\n\u003cp\u003eThe wide F4.0max aperture maintains exposure and depth of field while also allowing maximum light for shooting in almost any condition. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5_-_Wide_F4.0_max_aperture_large.jpg?v=1560270038\"\u003e\u003c\/p\u003e\n\u003ch4\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/h4\u003e\n\u003cp\u003eComplementing the wide F4.0aperture are the 11-blade circular aperture blades that result in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides creating unappealing, polygonal shaped defocussed points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, each lens is individually tested and adjusted during manufacture to achieve the highest possible bokeh quality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/6_-_11-blade_circular_aperture_large.jpg?v=1560270086\"\u003e\u003c\/p\u003e\n\u003ch4\u003eNano AR Coating\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/7_-_Nano-AR-Coating_large.jpg?v=1560270113\"\u003e\u003c\/p\u003e\n\u003ch4\u003eOptical SteadyShot™ image stabilization significantly reduces blur\u003c\/h4\u003e\n\u003cp\u003eHigh-performance Optical SteadyShot™ image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. An updated ‘Mode 3’algorithm6is optimized for smooth, stable framing of moving subjects. Control features have also been refined to effectively support professional requirements.5-axis image stabilization becomes available when used with α series cameras that feature built-in image stabilization.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/8_-_Optical_SteadyShot_large.jpg?v=1560270135\"\u003e\u003c\/p\u003e\n\u003ch4\u003e4x customizable multi-function focus hold buttons and function ring\u003c\/h4\u003e\n\u003cp\u003eThe FE 600mm F4.0GM OSS features focus hold buttons in four locations on the lens barrel for easy access in any shooting situation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera body menu, allowing them to be assigned to a different function selected by the user: Eye AF, for example.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/9_-_4x_Customizable_large.jpg?v=1560270163\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDust and moisture resistant4for robust reliability\u003c\/h4\u003e\n\u003cp\u003eSony’s lens sealing maximizes resistance to dust and moisture4, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/10_-_Dust_and_Moisture_resistance_large.jpg?v=1560270185\"\u003e\u003c\/p\u003e\n\u003ch4\u003eLightest in Class\u003c\/h4\u003e\n\u003cp\u003eA durable magnesium alloy is used not only for the lens barrel exterior and tripod mount but also for interior barrel components as well. This provides the tough durability that demanding professional application requirements while minimizing overall weight –making the FE 600mm F4.0 GM OSS the lightest in its class at only 6.71lb.\u003c\/p\u003e\n\u003ch4\u003e1.4x and 2.0x teleconverter support5, with high imaging and AF performance\u003c\/h4\u003e\n\u003cp\u003eOptional high-performance 1.4x and 2.0x teleconverters are supported5, providing up to 1200mm focal length (1800mm equivalent on APS-C bodies). Outstanding imaging performance and fast, precise AF operation are maintained when either of these excellent teleconverters is used, ensuring that the lens’s superior G Master image quality is not compromised. The maximum aperture with the 1.4x and 2.0x teleconverters is F5.6and F8, respectively.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/12_-_1.4x_and_2.0x_large.jpg?v=1560270216\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/13_-_Instant_auto_and_manual_focus_selection_large.jpg?v=1560270274\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFluorine front-element coating\u003c\/h4\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/14_-_Flourine_front_element_coating_large.jpg?v=1560270298\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFull-time DMF\u003c\/h4\u003e\n\u003cp\u003eDMF (Direct Manual Focus) gives you the ability to instantly switch to manual focus while in autofocus mode. This is particularly useful when acquiring a subject using AF and then allowing you to fine-tune your focus point using the manual focus ring. When the FULL-TIME DMF switch is ON, the manual focus is immediately engaged by simply rotating the focus ring, even while shooting in the AF-C mode. If AF causes focus to shift to a different subject while shooting, the focus ring can be used to quickly bring the focus back to the desired subject. It can also be useful when it is necessary to focus beyond a set focus range limit.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/15_-_Full-time_DMF_large.jpg?v=1560270324\"\u003e\u003c\/p\u003e\n\u003ch4\u003eLinear Response MF\u003c\/h4\u003e\n\u003cp\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/16_-_Linear_Response_MF_large.jpg?v=1560270354\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\n\u003cp\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 7m-2.7m, and ∞-7m.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/17_-_Focus_range_limiter_large.jpg?v=1560270378\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDrop-in filter slot\u003c\/h4\u003e\n\u003cp\u003eThe FE 600mm F4.0GM OSS includes a filter slot7that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in circular polarizing filter. The VF-DCPL1 can be rotated to achieve the desired polarization while installed in the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/18_-_Drop-in_filter_slot_large.jpg?v=1560270401\"\u003e\u003c\/p\u003e\n\u003ch4\u003eHigh-speed, accurate AF tracking F22 aperture\u003c\/h4\u003e\n\u003cp\u003eHigh-speed, accurate AF tracking for continuous shooting at minimum F22 aperture8(α9 software must be updated to the latest version). This is an important advantage allowing the maximum depth of field to be used without limitations when shooting continuously to follow the action and ensuring that AF tracking can keep the subject in focus.\u003c\/p\u003e\n\u003ch4\u003eStrong, lightweight carbon fiber lens hood\u003c\/h4\u003e\n\u003cp\u003eThe supplied lens hood is made of strong, lightweight carbon fiber to minimize added weight. The interior of the hood is lined with flocking to minimize reflections for optimum light control.\u003c\/p\u003e\n\u003ch4\u003eIncreased mount strength and reliability\u003c\/h4\u003e\n\u003cp\u003eWhile conventional lenses use four mount attachment screws, the FE 600mm F4.0GM OSS uses seven. The number of mount attachment screws has been increased to ensure maximum rigidity and durability that will easily withstand professional use.\u003c\/p\u003e\n\u003ch4\u003eVersatile high-durability tripod mount\u003c\/h4\u003e\n\u003cp\u003eThe tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. It also features a switch that engages or disengages click stops which when engaged, easily and quickly allows the user to switch between horizontal and vertical camera orientations in 90-degree click stops as required. The click stops can be disengaged when the smooth, low-resistance operation is desired.\u003c\/p\u003e\n\u003ch4\u003eSupplied hard carrying case\u003c\/h4\u003e\n\u003cp\u003eA dedicated trunk style hard case is supplied to protect the lens from shock and vibration during transport. The case has carrying handles on two sides and a convenient carrying strap.\u003c\/p\u003e\n\u003ch4\u003eFunction ring\u003c\/h4\u003e\n\u003cp\u003eThe FE 600mm F4.0GM OSS includes a new function ring with switch selectable for PRESET (preset focus), FUNCTION and OFF positions. When in the PRESET position, the SET button is initially used to memorize the desired focus point, moving the function ring in either direction will immediately set focus to the memorized point. This can be a huge advantage for sports and other rapidly changing situations, allowing the focus to be preset in advance and instantly recalled to ensure that the decisive moment is properly captured. This function is available whether shooting with AF or MF and can focus outside a set focus limit range. When in the function position, functions can be assigned to the FUNCTION mode via a camera body menu. If Power Focus is assigned and the function ring is rotated, focus shifts smoothly at a speed determined by the amount of function ring rotation. This allows a smooth focus shift for movies. If APS-C\/Full Frame Select6is assigned, the function ring can be rotated to switch between APS-C and full-frame angles of view.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28436217954409,"sku":"SEL600F40GM","price":14098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL600F40GM_A-Large.jpg?v=1569221312"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 200-600mm f5.6-6.3 G OSS Lens\u003c\/strong\u003e has a versatile 200-600mm super-telephoto zoom lens with superb image quality. With 5x ED (Extra-low Dispersion) glass elements, and 1x aspherical element that dramatically reduces chromatic abortion ultimately increasing corner-to-corner sharpness throughout the zoom range. The AF is fast, precise, and quiet while tenaciously tracking moving subjects with refined control for ultimate reliability for use in the field.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM\" height=\"720\" width=\"1280\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch3\u003eOutstanding G Lens resolution throughout the zoom range\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 OSS Lens features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. Achieving outstanding G Lens resolution, the lens incorporates an aspherical element with five ED (Extra-low Dispersion) glass elements with a new optical design to minimize chromatic aberration which is often an issue at super-telephoto focal lengths. A Nano AR Coating is used to reduce flare and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1_-_Outstanding_G-Lens_large.jpg?v=1560273017\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: left;\"\u003eE200-600mm with extended reach\u003c\/h4\u003e\n\u003cp\u003eThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of F5.6-6.3 (wide to tele). This incredible zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm (F9) or 1200mm (F13) respectively while maintaining outstanding image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, F8-9 and with the 2.0x teleconverter is 400-1200mm, F11-13.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/2_-_200-600_with_extended_reach_large.jpg?v=1560273046\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003eDDSSM delivers fast, precise, quiet autofocus\u003c\/h4\u003e\n\u003cp\u003eThis 200-600mm lens employs Sony’s Direct Drive Supersonic Wave Motor (DDSSM) system which has the ability and precision needed to drive the heavy focus group, this ensures that moving subjects are quietly tracked with exceptional speed and precision. With high positioning accuracy, you can pinpoint autofocus with blazing speed. This advanced DDSSM system is also incredibly quiet, avoiding unwanted noise that can disrupt an unpredictable subject. The DDSSM focus system ensures that moving subjects are quietly tracked with exceptional speed and precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/3_-_DDSM_large.jpg?v=1560273072\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInternal zoom mechanism\u003c\/h4\u003e\n\u003cp\u003eAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operation with light zoom ring torque and is ideal in difficult outdoor conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4_-_Internal-zoom-mechnism_large.jpg?v=1560273090\"\u003e\u003c\/p\u003e\n\u003ch4\u003e11-blade circular aperture\u003c\/h4\u003e\n\u003cp\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by the SEL200600G lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G Lens bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5_-_11-blade_circular_aperture_large.jpg?v=1560273135\"\u003e\u003c\/p\u003e\n\u003ch4\u003eED glass reduces flare and ghosting\u003c\/h4\u003e\n\u003cp\u003eED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification, out of the picture. The 200-600mm G Super telephoto zoom lens incorporates one five ED glass elements to maximize resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/6_-_ED_Glass_large.jpg?v=1560273156\"\u003e\u003c\/p\u003e\n\u003ch4\u003eAspherical lens reduces spherical aberration\u003c\/h4\u003e\n\u003cp\u003eAn aspherical lens is incorporated to dramatically reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore the alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/7_-_Aspherical_lens_large.jpg?v=1560273170\"\u003e\u003c\/p\u003e\n\u003ch4\u003eNano AR Coating\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/8_-_Nano-AR-Coating_large.jpg?v=1560273184\"\u003e\u003c\/p\u003e\n\u003ch4\u003e3-mode Built-in Optical SteadyShot\u003c\/h4\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot™ image stabilization with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths.MODE 2 offers ideal stabilization for panned shots, while MODE 3 (first introduced in the SEL400F28GM) provides enhanced viewfinder stabilization that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilization is available with compatible bodies (α9 \/αR III \/α7 III \/ α7R II \/α7S II \/α7 II \/α6500). MODE 3 is supported by the latest α9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/9_-_3-mode_Built-in_Optical_SteadyShot_large.jpg?v=1560273199\"\u003e\u003c\/p\u003e\n\u003ch4\u003eCustomizable focus hold buttons\u003c\/h4\u003e\n\u003cp\u003eCustomizable focus hold buttons are provided in three locations 90° apart for easy, instant access when shooting in any orientation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera menu, allowing them to be assigned to a different function selected by the user.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/10_-_Customizable_focus_hold_buttons_large.jpg?v=1560273214\"\u003e\u003c\/p\u003e\n\u003ch4\u003eRobust reliability\u003c\/h4\u003e\n\u003cp\u003eSony’s lens sealing maximizes resistance to dust andmoisture2, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/11_-_Robust_Reliability_large.jpg?v=1560273233\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/12_-_Instant_auto_and_manual_focus_large.jpg?v=1560273247\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFluorine front-element coating\u003c\/h4\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\n\u003cp\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 10m-2.7m, and ∞-10m.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/14_-_Focus_range_llimiter_large.jpg?v=1560273272\"\u003e\u003c\/p\u003e\n\u003ch4\u003eLinear Response MF\u003c\/h4\u003e\n\u003cp\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/15_-_Linear_Response_MF_large.jpg?v=1560273288\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28436244627561,"sku":"SEL200600G","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL200600G_A-Large.jpg?v=1569221344"},{"product_id":"nikon-z-85mm-f-1-8-s-lens","title":"Nikon Z 85mm f\/1.8 S Lens","description":"\u003ch4\u003eCaptivating Portraits. Breathtaking Details.\u003c\/h4\u003e\n\u003cp\u003eThe moment is frozen in an image forever. Dreamy bokeh, natural beauty, striking sharpness; you need a lens that expresses these characteristics faithfully. The NIKKOR Z 85mm f\/1.8 S is that lens.\u003c\/p\u003e\n\u003cp\u003eFlattering and versatile, this new 85mm S-Line lens utilizes the revolutionary Z mount, delivering the ultimate in optical performance for photos and videos. This is a fast prime lens for those who shoot portraits, headshots, fashion, weddings, tight video shots, and street photography, even in low light. And best of all, it works beautifully with the new Eye Detection Autofocus mode in Z series cameras*.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/vyEhZUIA420\" height=\"943\" width=\"1676\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003e\n\u003cbr\u003eS-Line\u003c\/h4\u003e\n\u003cp\u003eNIKKOR quality at its absolute best.\u003cbr\u003eAt the top of the ever-expanding NIKKOR Z lens lineup, S-Line lenses push Nikon’s tradition of optical excellence and innovation to unprecedented new heights. Superior performance and resolution. Sophisticated features and operability. Specialized technologies and reliability enhancements. All while taking full advantage of the monumental Nikon Z mount and adhering to the strictest image quality and build standards.\u003c\/p\u003e\n\u003ch4 style=\"text-align: left;\"\u003ePure Natural Beauty\u003c\/h4\u003e\n\u003cp style=\"text-align: left;\"\u003eFew subjects showcase the strengths and shortcomings of a lens more clearly than the human face. Our eyes are so adept at detecting focus issues, facial shape distortion, unnatural skin tone—nearly any imperfection. The NIKKOR Z 85mm f\/1.8 S captures the human form in breathtaking clarity and sharpness.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"float: none; margin-top: 5px; margin-right: 4px; margin-bottom: 5px;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Flattering-Perspective_medium.jpg?v=1564605474\" alt=\"\"\u003e\u003cimg style=\"float: none; margin-top: 5px; margin-bottom: 5px; margin-right: 4px;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Eye-Detection-AF_medium.jpg?v=1564605485\" alt=\"\"\u003e\u003cimg style=\"margin-top: 5px; margin-bottom: 5px; float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Extreme-Sharpness_medium.jpg?v=1564605486\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFlattering Perspective\u003c\/h4\u003e\n\u003cp\u003eThe shape of a face is greatly affected by focal length. The NIKKOR Z 85mm f\/1.8 S’s 85mm perspective is within the sweet spot for portraits and fashion, rendering faces naturally and beautifully, free of distortion.\u003c\/p\u003e\n\u003ch4\u003eEye-Detection AF\u003c\/h4\u003e\n\u003cp\u003eZ series' outstanding Eye-AF and the NIKKOR Z 85mm f\/1.8 S’s extreme sharpness ensure your portraits and headshots will have tack-sharp focus right where you want it—on the eyes of your subject.\u003c\/p\u003e\n\u003ch4\u003eExtreme Sharpness\u003c\/h4\u003e\n\u003cp\u003eThe extreme sharpness and resolution of the NIKKOR Z 85mm f\/1.8 S make it particularly well suited for capturing the subtlety and nuances of facial expressions and the emotions they convey.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Full-Width-Bokeh_large.jpg?v=1564606224\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDreamy Bokeh\u003c\/h4\u003e\n\u003cp\u003eBeautifully blurred backgrounds naturally, and sometimes dramatically, direct your viewer’s eyes to the main subject. The nine rounded aperture blades of the NIKKOR Z 85mm f\/1.8 S give defocused points of light a soft, round consistent shape. Plus, the transition from tack-sharp foreground to dreamy background is smooth and natural.\u003c\/p\u003e\n\u003ch4\u003eGreat for Documentaries, Interviews and More\u003c\/h4\u003e\n\u003cp\u003eThe artistic qualities, natural perspective, quiet autofocus and smooth aperture control of the NIKKOR Z 85mm f\/1.8 S make it outstanding for video work in documentaries, interviews, B-roll footage and anywhere you want to isolate your subject from the background. Use the customizable control ring to create smooth iris transitions, or let Auto Aperture Control adjust the iris during exposure changes.\u003c\/p\u003e\n\u003ch4\u003eLifelike Accuracy\u003c\/h4\u003e\n\u003cp\u003e2 Extra-low Dispersion (ED) elements correct chromatic aberrations (optical color defects). Nano Crystal Coat (N) virtually eliminates flare, ghosting, and coma. Optical advancements of the Z mount and S-Line render point-light sources sharper than ever without the usual diamond-shaped distortion—perfect for nightscapes, starscapes and more.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 5px; margin-bottom: 5px; float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Full-Width-Beauty_large.jpg?v=1564605322\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eEdge-to-Edge Brightness\u003c\/h4\u003e\n\u003cp style=\"float: left;\"\u003eOne of the many advantages of the larger Z mount is its ability to retain even illumination, especially at the corners of the frame. This results in bright, even exposures with minimal vignetting.\u003c\/p\u003e\n\u003ch4\u003eMulti-Focus System\u003c\/h4\u003e\n\u003cp\u003eFinely detailed high-resolution photography can sometimes be susceptible to lens aberrations, such as color fringing, especially at close ranges. The NIKKOR Z 85mm f\/1.8 S incorporates an all-new multi-focusing system, consisting of two AF drive units precisely synchronized to deliver fast, accurate autofocusing and drastically reduce aberrations.\u003c\/p\u003e\n\u003ch4\u003eCustomizable Control Ring\u003c\/h4\u003e\n\u003cp\u003eIn addition to a dedicated manual focus ring, the control ring can be used for quiet aperture control (great for iris transitions during video recording or situations where complete silence is critical) or exposure compensation.\u003c\/p\u003e\n\u003ch4\u003e9-Blade Rounded Diaphragm\u003c\/h4\u003e\n\u003cp\u003eProduces stunning bokeh and stops down smoothly and evenly for consistent exposures at any frame rate.\u003c\/p\u003e\n\u003ch4\u003eUnwavering Autofocus\u003c\/h4\u003e\n\u003cp\u003ePowered by an ultra-quiet stepping motor and enhanced by the additional light gathered by the Z Mount, focusing is fast, silent and accurate. Great for stills; even better for video.\u003c\/p\u003e\n\u003ch4\u003eDual Detect 5 Axis VR\u003c\/h4\u003e\n\u003cp\u003eUses the Z cameras' superior in-camera image stabilization system for up to 5 stops* of pitch, roll, yaw, X and Y shake correction. Additional electronic VR (e-VR available) during video capture.\u003cbr\u003e\u003cbr\u003e*Based on CIPA Standard\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":28879296135273,"sku":"20090","price":746.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Nikkor-85mm-f1.jpg?v=1569252263"},{"product_id":"canon-rf-15-35mm-f2-8l-is-usm-lens","title":"Canon RF 15-35mm F2.8 L IS USM Lens","description":"\u003cp\u003eExpand your field of view with the \u003cstrong\u003eRF 15-35mm F2.8 L IS USM lens\u003c\/strong\u003e. This wide-angle, L-series lens is a dynamic addition to the EOS R series line-up, offering a bright f\/2.8 maximum aperture and 15-35mm focal length that helps capture landscapes, architecture and other wide-angled subjects in full view. Equipped with Canon’s Nano USM technology for quiet and smooth focusing, and up to 5 stops* of shake correction, the \u003cstrong\u003eRF 15-35mm F2.8 L IS USM\u003c\/strong\u003e allows for clear shots in a variety of lighting conditions — even at night or in dark settings. Experiment with different angles and perspectives, with a minimum focusing distance of 0.92 ft.\/0.28 m. For reliable performance during tricky weather conditions, this lens is expertly sealed around its panels, switch and lens mount to prevent water and dust from entering into the lens. When it comes to raising your photography game, turn to the RF 15-35mm F2.8 L IS USM to deliver impressive results.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":29138757615721,"sku":"3682C002","price":2299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/RF15_35_Slant.jpg?v=1569283923"},{"product_id":"canon-rf-24-70mm-f2-8l-is-usm-lens","title":"Canon RF 24-70mm F2.8 L IS USM Lens","description":"\u003cdiv\u003eExperience the possibilities with the \u003cstrong\u003eRF 24-70mm F2.8 L IS USM lens\u003c\/strong\u003e. Designed for the EOS R full-frame mirrorless camera system, this compact L-series lens combines a bright f\/2.8 maximum aperture with a standard focal length zoom range, making it a versatile, all-purpose lens for all types of photography ventures. From portraits and landscapes, to travel and everyday moments, the RF 24-70mm F2.8 L IS USM is engineered to cover a range of subjects extending from 0.69 ft.\/0.21m (wide) to 1.25 ft.\/0.38m (telephoto). Enjoy enhanced video performance, especially when tracking moving subjects, thanks to Canon’s Nano USM technology for accurate and silent AF, and reduced focus breathing for more seamless focus transitions. Plus, you can ensure your images stay sharp and steady — whether shooting handheld or in poorly-lit situations — with up to 5 stops* of shake correction. For an added layer of protection, the RF 24-70mm F2.8L IS USM also features a dust- and weather-resistant construction with a fluorine coating, helping keep this powerful lens safeguarded wherever you go.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMinimum Focusing Distance of 0.69 ft.\/0.21m (Wide), 1.25 ft.\/0.38m (Tele)\u003c\/li\u003e\n\u003cli\u003eControl Ring for Direct Setting Changes\u003c\/li\u003e\n\u003cli\u003e12 pin Communication System.\u003c\/li\u003e\n\u003cli\u003eAir Sphere Coating (ASC) Minimizes Lens Flare and Ghosting\u003c\/li\u003e\n\u003cli\u003eDust- and Weather-resistant with Fluorine Coating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":29138767216745,"sku":"3680C002","price":2399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/RF24_70_Slant.jpg?v=1569283922"},{"product_id":"canon-rf-85mm-f1-2l-usm-ds-lens","title":"Canon RF 85mm F1.2 L USM DS Lens","description":"\u003cp\u003eTake stunning portraits that showcase beautifully smooth, eye-catching bokeh with the \u003cstrong\u003eRF 85mm F1.2 L USM DS lens\u003c\/strong\u003e. Designed for the EOS R full-frame mirrorless camera system, this specialized, L-series lens follows in the footsteps of the RF 85mm F 1.2 L US lens, offering new, Defocus Smoothing (DS) technology for smoother, creamier bokeh in wide-aperture images. Featuring a fixed 85mm focal length, bright f\/1.2 maximum aperture and fast, highly-precise AF, the RF 85mm F1.2 L USM DS lens elevates the look of portraits, creating dreamlike, romantic images with softer edges in out-of-focus areas — all while maintaining tack sharp focus of the subject.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBeautiful Bokeh with DS* Coating.\u003c\/li\u003e\n\u003cli\u003eHigh Image Quality and Bright f\/1.2 Aperture Mid-telephoto Zoom RF L Lens.\u003c\/li\u003e\n\u003cli\u003eBlue Spectrum Refractive Optics (BR) Reduces Chromatic Aberration.\u003c\/li\u003e\n\u003cli\u003eMinimum Focusing Distance of 2.79 ft.\/0.85m.\u003c\/li\u003e\n\u003cli\u003eControl Ring for Direct Setting Changes.\u003c\/li\u003e\n\u003cli\u003e12 pin Communication System.\u003c\/li\u003e\n\u003cli\u003eDust- and Water-resistant with Fluorine Coating.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":30948741349481,"sku":"3450C002","price":3399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Canon-HR0-RF85mm-Slant-angle.jpg?v=1571863818"},{"product_id":"canon-rf-70-200mm-f2-8-l-is-usm-lens","title":"Canon RF 70-200mm F2.8 L IS USM Lens","description":"\u003cp\u003eA powerful 70-200mm zoom lens in a compact size, the \u003cstrong\u003eCanon RF 70-200mm f\/2.8 L IS USM\u003c\/strong\u003e features state-of-the-art optics and image stabilization to help you achieve clear, beautiful imagery — even at a distance. This L-series lens maintains a constant f\/2.8 aperture through the entire zoom range, generating bright video and stills, even in low-light situations. Designed for maximum compatibility with Canon’s EOS R series cameras, the dust- and weather-resistant construction of the Canon RF 70-200mm f\/2.8 L IS USM lens is perfect for wildlife and sports photographers, but performs equally well when shooting in the studio.\u003c\/p\u003e\n\n\u003ch2\u003eMade to move\u003c\/h2\u003e\n\u003cp\u003eThe compact, lightweight design of the Canon RF 70-200mm f\/2.8 L IS USM lens is surprisingly tough. Featuring dust- and weather-resistant construction in the lens mount, switch panel and all rings, Canon’s lightest and shortest 70-200mm f\/2.8 lens is perfect on-location. Fluorine coatings on the front and rearmost surfaces further protect against dirt and dust and make any fingerprints easier to remove. And just like the rest of Canon’s RF lenses, the Canon RF 70-200mm f\/2.8 L IS USM is designed with a 12-pin communication system, simplifying complex operations and accelerating communication.\u003c\/p\u003e\n\n\u003ch2\u003eMaintain control\u003c\/h2\u003e\n\u003cp\u003eA first for Canon’s autofocus lenses, two Nano USM focus motors make the Canon RF 70-200mm f\/2.8 L IS USM lens both fast and quiet, while still retaining its compact size. A separate control ring near the back of the lens allows you to directly adjust a number of additional functions, including shutter speed and aperture.\u003c\/p\u003e\n\n\u003ch2\u003eOptics you have to see to believe\u003c\/h2\u003e\n\u003cp\u003eBoasting 17 elements in 13 groups, the optical system in the Canon RF 70-200mm f\/2.8 L IS USM lens was engineered specifically for the RF mount. One Ultra-Low Dispersion (UD) element and one Super UD element work together to help minimize chromatic aberrations and color fringing, resulting in clear, accurate color. Two aspherical elements correct distortion to help improve image clarity, while an Air Sphere Coating (ASC) helps reduce backlit flaring and ghosting. \u003c\/p\u003e\n\n\u003ch2\u003eGet closer to the action\u003c\/h2\u003e\n\u003cp\u003eDesigned to work optimally with an EOS R series camera, the Canon RF 70-200mm f\/2.8 L IS USM lens seamlessly communicates with the camera to dramatically reduce camera-shake and blur in both video and still photos. Achieve crystal clear imagery with up to five stops of stabilization. A minimum focusing distance of 2.3 ft\/0.7m and a maximum magnification of .23x makes the Canon RF 70-200mm f\/2.8 L IS USM perfect for any number of shooting situations. \u003c\/p\u003e\n","brand":"Canon","offers":[{"title":"Default Title","offer_id":30948750786665,"sku":"3792C002","price":2699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/canon-rf-70-200-f2.8-slant.jpg?v=1574272875"},{"product_id":"nikon-z-70-200mm-f-2-8-vr-s-lens","title":"Nikon Z 70-200mm f\/2.8 VR S Lens","description":"\u003cp\u003eAn extremely versatile and reliable telephoto lens, the \u003cstrong\u003eNikon Z 70-200mm f\/2.8 VR S\u003c\/strong\u003e features a fast maximum aperture of f\/2.8, perfect for working in challenging lighting conditions. Generate clean, sharp images from edge-to-edge, with increased control over depth of field. Ideal for shooting sports, weddings and wildlife, this 70-200mm zoom produces beautiful portraits and close-ups too, with an extremely short minimum focusing distance of just over 19” at the wide end. An array of elements ensures accurate color and clear imagery, and extensive coatings help prevent unwanted effects caused by incidental light or other environmental issues. VR technology provides unmatched image stabilization, and a stepping AF motor keeps the autofocus quiet and quick. For use in cinematography, the Nikon Z 70-200mm f\/2.8 VR S lens also features parfocal support for maintaining manual focus while zooming.\u003c\/p\u003e\n\u003ch2\u003eCrystal clear images and bright, accurate color\u003c\/h2\u003e\n\u003cp\u003eSix Extra-low Dispersion (ED) elements and one Fluorite Lens (FL) element in the Nikon Z 70-200mm f\/2.8 VR S lens work together to help minimize chromatic aberrations and color fringing. A Short-wavelength Refractive (SR) element controls short-wavelength light, further increasing color accuracy. Two aspherical elements reduce distortion, improving overall image clarity. Nikon’s Super Integrating Coating on lens elements features a Nano Crystal Coat and ARNEO Coat to help eliminate incidental light that can cause unwanted ghosting, reflections and flare, as well as Fluorine Coat, Nikon’s proprietary dust, dirt and moisture repellant.\u003c\/p\u003e\n\u003ch2\u003eShoot steady stills and video\u003c\/h2\u003e\n\u003cp\u003eBuilt-in optical Vibration Reduction (VR) image stabilization in the Nikon Z 70-200mm f\/2.8 VR S lens is effective to an unparalleled 5.5 stops, ensuring extraordinarily sharp imagery when shooting handheld. Additional electronic VR (e-VR) can also be enabled for added stability during video shooting.\u003c\/p\u003e\n\u003ch2\u003eQuick, quiet autofocus\u003c\/h2\u003e\n\u003cp\u003eThe ultra-quiet stepping motor (STM) in the Nikon Z 70-200mm f\/2.8 VR S lens provides fast, smooth and precise autofocus, all while maintaining near-silent performance, making this lens ideal for still photography as well as video.\u003c\/p\u003e\n\u003ch2\u003eSuperb cinematography\u003c\/h2\u003e\n\u003cp\u003eThe Nikon Z 70-200mm f\/2.8 VR S lens is ideal for cinematographers who prefer to manually focus while shooting. This lens maintains sharp focus on a subject while zooming in or out, virtually eliminating focus breathing for smooth transitions.\u003c\/p\u003e\n\u003ch3\u003eAdditional features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCustomizable control ring and shortcut buttons\u003c\/li\u003e\n\u003cli\u003eDimmable electroluminescent display panel\u003c\/li\u003e\n\u003cli\u003eDust- and drip-resistant\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":31744986644585,"sku":"20091","price":2396.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/nikon-nikkor-z-70-200-f2.8-vr-s-with-mount.jpg?v=1578424819"},{"product_id":"fujifilm-gf-45-100mm-f4-r-lm-ois-wr-lens","title":"Fujifilm GF 45-100mm f4 R LM OIS WR Lens","description":"\u003cp\u003eAn incredibly versatile medium-format zoom, the \u003cstrong\u003eFujifilm GF 45-100mm f4 R LM OIS WR lens\u003c\/strong\u003e covers some of the most frequently used focal lengths by photographers, making it perfect for everything from landscapes to portraits. This lens features an equivalent focal range of 36-79mm, image stabilization rated at five stops, and a constant f\/4 maximum aperture that provides consistent performance throughout the entire zoom range. Superior optical construction consists of 16 elements in 12 groups, including one Super ED element, one ED element and three aspherical elements that work together to maximize color accuracy and image clarity. Durable construction and a fast, quiet autofocus make the Fujifilm GF 45-100mm f4 R LM OIS WR lens ideal for shooting on-site, even in questionable conditions.\u003c\/p\u003e\n\u003ch2\u003eTrue-to-life color and clarity\u003c\/h2\u003e\n\u003cp\u003eOne Super ED element and one ED element in the Fujifilm GF 45-100mm f4 R LM OIS WR lens help minimize chromatic aberrations and color fringing, increasing color accuracy. Three aspherical elements in the lens reduce distortion and control field curvature, improving overall image clarity.\u003c\/p\u003e\n\u003ch2\u003eFast, accurate focusing\u003c\/h2\u003e\n\u003cp\u003eThe internal focusing system in the Fujifilm GF 45-100mm f4 R LM OIS WR lens reduced both the size and the weight of the focusing group, helping keep the lens relatively lightweight at only 2.2 pounds (1005g). The linear autofocus motor helps achieve quick, quiet and precision focusing.\u003c\/p\u003e\n\u003ch2\u003ePowerful and portable\u003c\/h2\u003e\n\u003cp\u003eThe Fujifilm GF 45-100mm f4 R LM OIS WR lens features tough, dust- and weather-resistant magnesium alloy construction, complete with 11 different seals designed to keep the elements out. At only 5.69 inches long (144.5mm), this lens is extremely transportable in spite of its 2.2x zoom power, and can operate at temperatures down to 14°F.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":31840596689001,"sku":"600021497","price":2099.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/fujifilm-gf-45-100mm-f4-lens-top-angle.jpg?v=1580338502"},{"product_id":"nikon-z-20mm-f-1-8-s-lens","title":"Nikon Z 20mm f\/1.8 S Lens","description":"\u003cp\u003eAchieve optical excellence and stunning effects with the \u003cstrong\u003eNikon Z 20mm f\/1.8 lens\u003c\/strong\u003e. Featuring an ultra-wide 20mm field of view and a brilliant f\/1.8 maximum aperture, three Extra-low Dispersion (ED) elements and Nikon’s proprietary Nano Crystal Coat, this lens consistently delivers crisp, clear imagery from corner to corner. A quick, quiet autofocus and customizable control ring ensure performance accuracy, while nine rounded aperture blades and the largest full-frame mount in the industry generate beautifully blurred backgrounds.\u003c\/p\u003e\n\u003ch2\u003eVibrant, accurate imagery\u003c\/h2\u003e\n\u003cp\u003eThree Extra-low Dispersion (ED) elements in the Nikon Z 20mm f\/1.8 lens minimize chromatic aberrations and color fringing, increasing color clarity and accuracy. Nikon’s proprietary Nano Crystal Coat helps eliminate incidental light that can cause unwanted ghosting, reflections and flare.\u003c\/p\u003e\n\u003ch2\u003eFast, quiet autofocus\u003c\/h2\u003e\n\u003cp\u003eTo help minimize lens aberrations, even at a close range, the Nikon Z 20 mm f\/1.8 lens employs a multi-focusing system. Two precisely synchronized autofocus drives provide highly accurate autofocusing, drastically reducing abnormalities like color fringing and other issues affecting image quality. An ultra-quiet stepping motor ensures quick, quiet operation.\u003c\/p\u003e\n\u003ch2\u003eSturdy design and construction\u003c\/h2\u003e\n\u003cp\u003eThe customizable control ring on the Nikon Z 20mm f\/1.8 lens enables quiet aperture control, exposure compensation or ISO adjustments, and weather-resistant construction keeps dust and moisture out.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":31894999892073,"sku":"20093","price":1046.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/nikon-z-20mm-f1.8-s-lens.jpg?v=1581526771"},{"product_id":"canon-eos-r5-mirrorless-digital-camera-body","title":"Canon EOS R5 Mirrorless Camera Body","description":"\u003cp\u003eBuilding on the established legacy of Canon full frame cameras and the successful EOS R and RP mirrorless cameras, the \u003cstrong\u003eCanon EOS R5 Mirrorless Digital Camera Body\u003c\/strong\u003e brings next-generation processing power, image quality, performance and build quality to the market. It’s the ideal camera for photographers and cinematographers who are looking for cutting-edge technology for anything from weddings, portraits, sports, landscape, high-end cinema, and more.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca style=\"background-color: #aa0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\" href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/support\/details\/cameras\/eos-dslr-and-mirrorless-cameras\/mirrorless\/eos-r5?subtab=downloads-firmware\" class=\"btn\" target=\"_blank\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eCutting-edge quality with an all-new 45MP CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the EOS R5 is a newly developed, 45MP full frame CMOS sensor. The highest resolution mirrorless camera available from Canon, the R5 will excel when shooting even the most demanding of subjects. Thanks to this incredibly high resolution, the finest details will be realized, and photographers will have the ultimate flexibility with both enlarging their images, or cropping to realize creative vision expressed in post-processing.\u003c\/p\u003e\n\u003ch2\u003eDIGIC X image processor\u003c\/h2\u003e\n\u003cp\u003eIf the 45MP CMOS sensor is the heart of the R5, the brain is undoubtedly the DIGIC X image processor. Originally introduced in the EOS 1D X Mark III DSLR, the DIGIC X processor allows an unbelievable ISO range of 100-51200. Thanks to this, shooting in less than ideal lighting conditions or with slower lenses is no longer a limitation. Expandable up to 10,400, the R5 will be able to capture detail and retain image quality in nearly any lighting environment thanks to the DIGIC X.\u003c\/p\u003e\n\u003ch2\u003eBigger files does not mean slower performance\u003c\/h2\u003e\n\u003cp\u003eUnlike previous high resolution digital cameras, the added resolution of the EOS R5 does not come at the expense of speed. Shooting speeds of up to 12 fps with the mechanical shutter, or 20 fps when shooting with the electronic silent shutter, allows photographers to capture split-second details among even the fastest-moving subjects. Whether it’s a snowboarder in the half pipe, or a bride assaulting her new hubby with the wedding cake, subjects will be captured in full detail, with autofocus keeping them tack-sharp throughout the shooting sequence.\u003c\/p\u003e\n\u003ch2\u003eIn-Body Image Stabilizer IBIS\u003c\/h2\u003e\n\u003cp\u003eThe EOS R5 is Canon’s first camera to incorporate a 5-axis in-body image stabilization (IBIS). Thanks to this new system, any lens used on the EOS R5 becomes stabilized, and when used with Canon EF \u0026amp; RF lenses that incorporate optical image stabilization technology, the camera’s built-in system works in conjunction to allow for an industry leading 8-stops of shake correction.\u003c\/p\u003e\n\u003ch2\u003eDeep learning AF technology\u003c\/h2\u003e\n\u003cp\u003eFace and eye AF technology is not new, but the EOS R5 is bringing the concept to a whole new level. The R5 utilizes a learning technology to locate a person’s head or eye when people detection is set, allowing for easier and more accurate subject tracking while shooting. Additionally, the R5 is incorporating animal detection for the first time in a Canon camera, which will allow the R5 to effectively track the body, face or eyes of cats, dogs or birds, regardless of the animal’s size, posture, or orientation of the face.\u003c\/p\u003e\n\u003ch2\u003e8K RAW video\u003c\/h2\u003e\n\u003cp\u003eThanks to the 45MP CMOS sensor, combined with the processing powerhouse of the DIGIC X, the R5 has the ability to record 8K movies, uncrossed, at up to 30 fps (29.97 fps). 4K video shooting up to 119.9 fps in 4:2:2 10-bit Canon Log, with Dual Pixel CMOS AF is also available in all 8K and 4K video modes. Internal recording is now available thanks to the use of CFexpress memory cards, eliminating the need for expensive external recorders.\u003c\/p\u003e\n\u003ch2\u003eUnparalleled durability\u003c\/h2\u003e\n\u003cp\u003eIn spite of its lightweight and comfortable design, the EOS R5 is built to last. A rigid magnesium alloy chassis enhances body durability, while shielding the camera from electromagnetic radiation and heat. Internal seals in critical areas like buttons, terminal covers, battery compartment, and card slot cover allow the camera to work flawlessly in a variety of poor weather conditions, and a newly designed shutter, rated up to 500k cycles, provides years of shooting enjoyment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":31924022935657,"sku":"4147C002","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/EOS-R5-1.jpg?v=1704233856"},{"product_id":"canon-rf-100-500mm-f4-5-7-1l-is-usm-lens","title":"Canon RF 100-500mm F4.5-7.1 L IS USM Lens","description":"\u003cp\u003eThe \u003cb\u003eCanon RF 100-500mm f4.5-7.1L IS USM Lens\u003c\/b\u003e is the ultimate in telephoto flexibility and versatility. Utilizing new lens designs available thanks to the larger lens mount on the RF system, Canon has created the ultimate walk around lens for wildlife photographers or those who want the ability to get long reach without the limits of a fixed focal length lens. Weighing in at 3 pounds, and with a minimum focus distance just under 3 feet, this lens is sure to be a favorite for photographers of all disciplines.\u003c\/p\u003e\n\n\u003ch2\u003eOptical Excellence in a Versatile Focal Length Range\u003c\/h2\u003e\n\u003cp\u003eThe RF 100-500mm f4.5-7.1L IS USM Lens follows the popular EF 100-400mm II as a versatile telephoto zoom lens for photographers of any level. Canon has re-envisioned optical performance by incorporating a Super UD element, and six UD elements. Fluorine-coated front and rear elements round out the design by providing additional resistance to dirt, moisture and oils, while the L-series construction with dust and moisture resistance provides reliable performance even in the worst shooting conditions.\u003c\/p\u003e\n\n\u003ch2\u003eUp to 5-Stops of Optical Image Stabilization with Three Different Modes\u003c\/h2\u003e\n\u003cp\u003eSuper telephoto images can be difficult to keep sharp without a tripod or monopod, in large part because of movement at the camera. Canon has incorporated their latest Optical Image Stabilization in the RF 100-500mm, so images will remain tack sharp, even when handheld. Three stabilization modes are available—standard, panning, and during exposure only—conserving battery power if needed by customizing the level and type of stabilization.\u003c\/p\u003e\n\n\u003ch2\u003eFast, Quiet Auto Focus with Dual Nano USM\u003c\/h2\u003e\n\u003cp\u003eThe RF 100-500mm utilizes two NANO USM focus motors. By using two motors, Canon is able to achieve nearly silent autofocus operation, while simultaneously saving power. The combination also allows for high-speed autofocus operation on even the fastest moving objects for easily tracking subjects while shooting stills or movies.\u003c\/p\u003e\n\n\u003ch2\u003eMinimum Focusing Distance of 2.95 ft \/ 0.9 m\u003c\/h2\u003e\n\u003cp\u003eThe RF 100-500mm lens has an astounding close minimum focusing distance of 2.95 ft.\/0.9m at 100mm, or 3.9 ft.\/1.2m at 500mm. Significantly closer than expected, this means that whether shooting birds, sports or people, the RF 100-500mm can handle even unexpectedly close subjects with ease.\u003c\/p\u003e \n\n\u003ch2\u003eRF Lens Control Ring\u003c\/h2\u003e\n\u003cp\u003eLike all RF lenses, the RF 100-500mm f4.5-7.1l IS USM incorporates Canon’s control ring, which can be customized to control shutter speed, aperture, or ISO easily and without the need to look away from the viewfinder. Thanks to this innovation, changing settings on the go without interrupting shooting has never been easier.\u003c\/p\u003e\n\n\u003ch2\u003eCompatible with New Extenders\u003c\/h2\u003e\n\u003cp\u003eFor the ultimate in long-distance shooting, the RF 100-500mm f4.5-7.1l IS USM is also compatible with the new RF 1.4x and 2x Extenders from 300-500mm. An internal stop will prevent zooming below 300mm when used with these extenders. Using the 1.4x will provide a focal length range of 420-700mm, and the 2x a range of 600-1000mm.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":31924651229289,"sku":"4112C002","price":2799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/RF100_500mm-4.jpg?v=1594419155"},{"product_id":"fujifilm-gf-30mmf3-5-r-wr-lens","title":"Fujifilm GF 30mm f3.5 R WR Lens","description":"\u003cp\u003eCombining its lightweight design with high-performance optics, \u003cstrong\u003eGF 30mm F3.5 R WR\u003c\/strong\u003e is a versatile lens that is perfect for landscapes, street photography, group portraits and architecture. With its incredibly accurate auto-focus, this lens is designed to create superb images in challenging and unpredictable situations. Its dust- and weather-resistant construction allows the lens to operate in damp, humid conditions and in temperatures down to \u003cspan\u003e14°F (-10°C)\u003c\/span\u003e. Its high-resolution performance and wonderfully smooth bokeh will reproduce the atmosphere of virtually any scene or subject.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEngineered to provide incredible image quality: FUJIFILM GFX System digital cameras produce images with incredibly high resolution. This requires lenses to be precisely engineered so that they can properly resolve images with clarity and detail. GF 30mm F3.5 R WR consists of 13 elements in 10 groups, including two aspherical and two ED lens elements to minimize spherical aberration and barrel distortion. Crafted to produce sharp images, rich tones, and very little focus breathing, this lens is compact and perfectly suited for the needs of any photographer.\u003c\/li\u003e\n\u003cli\u003eLightweight and versatile for any shooting situation: Weighing in at just 1.2 pounds (510g), GF30mmF3.5 R WR is incredibly compact and portable, despite it being designed for a Large Format camera system. Combined with its 24mm equivalent focal length, this lens is a great choice for landscape, street photography, or wide-angle environmental portrait because it will produce edge-to-edge sharpness throughout the image.\u003c\/li\u003e\n\u003cli\u003eFast, quiet and highly-accurate AF: The size and weight of the focusing group is small and compact, which assists the lens in achieving focus quickly and accurately no matter the situation.\u003c\/li\u003e\n\u003cli\u003eWeather resistant to keep the images coming: Work fearlessly in dusty or damp environments and keep peace of mind when in freezing or humid conditions. Weather sealed to protect against moisture and dust, this lens is capable of operating in temperatures down to 14°F (-10°C) and will be ready to make images when you are.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":32577309999209,"sku":"600021771","price":1949.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF-30mm-F3.5-R-WR-Lens-1.jpg?v=1593469728"},{"product_id":"canon-rf-1-4x-extender","title":"Canon RF 1.4x Extender","description":"\u003cp\u003eThe \u003cb\u003eCanon RF 1.4x Extender\u003c\/b\u003e effectively extends the focal length of certain Canon RF lenses by a factor of 1.4x. The extender retains communication between the lens and camera body in all aspects, allowing for seamless operation when in use.\u003c\/p\u003e\n\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCompatible with the RF 100-500mm IS STM, 600mm f11 IS STM, 800mm f11 IS STM, RF400mm F2.8 L IS, RF600mm F4 L IS, RF800mm F5.6 L IS USM, and RF1200mm F8 L IS USM lenses.\u003c\/li\u003e\n\u003cli\u003eWhen used with RF 100-500mm IS STM, lens zoom range is limited to 300mm-500mm\u003c\/li\u003e\n\u003cli\u003eMetering, Autofocus, and Image Stabilization are retained while in use\u003c\/li\u003e\n\u003cli\u003eReduction in light gathering ability by 1 stop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":32584661729385,"sku":"4113C002","price":589.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Extender_RF1.4x_2.jpg?v=1594248464"},{"product_id":"canon-rf-2x-extender","title":"Canon RF 2x Extender","description":"\u003cp\u003eThe \u003cb\u003eCanon RF 2x Extender\u003c\/b\u003e effectively extends the focal length of certain Canon RF lenses by a factor of 2x. The extender retains communication between the lens and camera body in all aspects, allowing for seamless operation when in use.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCompatible with the RF 100-500mm IS STM, 600mm f11 IS STM, 800mm f11 IS STM, RF400mm F2.8 L IS, RF600mm F4 L IS, RF800mm F5.6 L IS USM, and RF1200mm F8 L IS USM lenses.\u003c\/li\u003e\n\u003cli\u003eWhen used with RF 100-500mm IS STM, lens zoom range is limited to 300mm-500mm\u003c\/li\u003e\n\u003cli\u003eMetering, Autofocus, and Image Stabilization are retained while in use\u003c\/li\u003e\n\u003cli\u003eReduction in light gathering ability by 2 stops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":32584661794921,"sku":"4114C002","price":689.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Extender_RF2x_2.jpg?v=1594248681"},{"product_id":"sony-fe-12-24mm-f2-8-gm-lens","title":"Sony FE 12-24mm f2.8 GM Lens","description":"\u003cp\u003eAt the 12-mm end of its range, the \u003cb\u003eSony FE 12–24mm F2.8 GM lens\u003c\/b\u003e offers an ultra-wide angle of view. An innovative optical design works with Sony's advanced XD Linear Motors to deliver outstanding G Master image quality in a lightweight lens that also features fast, precise autofocus, smooth control, and solid reliability.\u003c\/p\u003e\n\u003ch2\u003eBright F2.8 maximum aperture from 12 mm to 24 mm\u003c\/h2\u003e\n\u003cp\u003eThe ultra-wide 12-mm angle of view available with this versatile lens makes it possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye. Expand your artistic palette with deep, engaging visual imagery.\u003c\/p\u003e\n\u003ch2\u003eInnovative optics with the largest XA element in any α lens\u003c\/h2\u003e\n\u003cp\u003eThree XA (extreme aspherical) elements, including the largest ever made, combine with one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area. Two Super ED (Extra-low Dispersion) and three ED glass elements suppress chromatic aberration, and a new Nano AR Coating II minimizes flare and ghosting for clear, crisp imagery.\u003c\/p\u003e\n\u003ch2\u003eConstant F2.8 brightness\u003c\/h2\u003e\n\u003cp\u003e12–24-mm zoom with a constant F2.8 maximum aperture is ideal for shooting night scenes, starry skies, and other low-light subjects at low sensitivities without having to use extremely slow shutter speeds.\u003c\/p\u003e\n\u003ch2\u003eUltra-wide angles and large aperture in a small, lightweight zoom\u003c\/h2\u003e\n\u003cp\u003eAn advanced optical design with four aspherical elements, including three XA types, plus a mechanical design that features Sony's original XD linear motors, in a compact, lightweight 12–24-mm constant F2.8 zoom that delivers stunning image quality. In addition to being ideal for landscapes, night scenes, and architecture, this lens provides extra mobility for active sports photographers shooting wide angles.\u003c\/p\u003e\n\u003ch2\u003eXD Linear Motors for fast, accurate AF and reliable tracking\u003c\/h2\u003e\n\u003cp\u003eFour XD Linear Motors, two for each of the lens's focus groups, contribute to fast, precise autofocus and tracking that make full use of the speed potential provided by high-performance α camera bodies. New control algorithms maximize the response of the XD Linear Motor system while achieving flawless synchronization between the focus groups. Operation is also quiet with minimal vibration.\u003c\/p\u003e\n\u003ch2\u003eControl and reliability for professional applications\u003c\/h2\u003e\n\u003cp\u003eA focus hold button, focus mode switch, zoom ring, focus ring, and other controls are designed and positioned for easy operation and a smooth workflow. Alternative functions that support the user's individual shooting needs can be assigned to the focus hold button via camera body menu settings. A fluorine front element coating plus a dust- and moisture-resistant design ensure high reliability in challenging environments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32607088574569,"sku":"SEL1224GM","price":3248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FE-12-24mm-f2.8-GM-Lens-1.jpg?v=1594747610"},{"product_id":"canon-eos-r5-mirrorless-camera-with-rf-24-105mm-f4l-is-usm-kit","title":"Canon EOS R5 Mirrorless Camera with RF 24-105mm f4L IS USM Lens","description":"\u003cp\u003eBuilding on the established legacy of Canon full frame cameras and the successful EOS R and RP mirrorless cameras, the \u003cstrong\u003eCanon EOS R5 Mirrorless Digital Camera Body\u003c\/strong\u003e brings next-generation processing power, image quality, performance and build quality to the market. It’s the ideal camera for photographers and cinematographers who are looking for cutting-edge technology for anything from weddings, portraits, sports, landscape, high-end cinema, and more.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\n  \u003ca class=\"btn\" href=\"https:\/\/www.usa.canon.com\/internet\/portal\/us\/home\/support\/details\/cameras\/eos-dslr-and-mirrorless-cameras\/mirrorless\/eos-r5?subtab=downloads-firmware\" target=\"_blank\" style=\"background-color: #AA0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\n\u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/_nIcrPwI-9M\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\n\u003ch2\u003eCutting-edge quality with an all-new 45MP CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the EOS R5 is a newly developed, 45MP full frame CMOS sensor. The highest resolution mirrorless camera available from Canon, the R5 will excel when shooting even the most demanding of subjects. Thanks to this incredibly high resolution, the finest details will be realized, and photographers will have the ultimate flexibility with both enlarging their images, or cropping to realize creative vision expressed in post-processing.\u003c\/p\u003e\n\u003ch2\u003eDIGIC X image processor\u003c\/h2\u003e\n\u003cp\u003eIf the 45MP CMOS sensor is the heart of the R5, the brain is undoubtedly the DIGIC X image processor. Originally introduced in the EOS 1D X Mark III DSLR, the DIGIC X processor allows an unbelievable ISO range of 100-51200. Thanks to this, shooting in less than ideal lighting conditions or with slower lenses is no longer a limitation. Expandable up to 10,400, the R5 will be able to capture detail and retain image quality in nearly any lighting environment thanks to the DIGIC X.\u003c\/p\u003e\n\u003ch2\u003eBigger files does not mean slower performance\u003c\/h2\u003e\n\u003cp\u003eUnlike previous high resolution digital cameras, the added resolution of the EOS R5 does not come at the expense of speed. Shooting speeds of up to 12 fps with the mechanical shutter, or 20 fps when shooting with the electronic silent shutter, allows photographers to capture split-second details among even the fastest-moving subjects. Whether it’s a snowboarder in the half pipe, or a bride assaulting her new hubby with the wedding cake, subjects will be captured in full detail, with autofocus keeping them tack-sharp throughout the shooting sequence.\u003c\/p\u003e\n\u003ch2\u003eIn-Body Image Stabilizer IBIS\u003c\/h2\u003e\n\u003cp\u003eThe EOS R5 is Canon’s first camera to incorporate a 5-axis in-body image stabilization (IBIS). Thanks to this new system, any lens used on the EOS R5 becomes stabilized, and when used with Canon EF \u0026amp; RF lenses that incorporate optical image stabilization technology, the camera’s built-in system works in conjunction to allow for an industry leading 8-stops of shake correction.\u003c\/p\u003e\n\u003ch2\u003eDeep learning AF technology\u003c\/h2\u003e\n\u003cp\u003eFace and eye AF technology is not new, but the EOS R5 is bringing the concept to a whole new level. The R5 utilizes a learning technology to locate a person’s head or eye when people detection is set, allowing for easier and more accurate subject tracking while shooting. Additionally, the R5 is incorporating animal detection for the first time in a Canon camera, which will allow the R5 to effectively track the body, face or eyes of cats, dogs or birds, regardless of the animal’s size, posture, or orientation of the face.\u003c\/p\u003e\n\u003ch2\u003e8K RAW video\u003c\/h2\u003e\n\u003cp\u003eThanks to the 45MP CMOS sensor, combined with the processing powerhouse of the DIGIC X, the R5 has the ability to record 8K movies, uncrossed, at up to 30 fps (29.97 fps). 4K video shooting up to 119.9 fps in 4:2:2 10-bit Canon Log, with Dual Pixel CMOS AF is also available in all 8K and 4K video modes. Internal recording is now available thanks to the use of CFexpress memory cards, eliminating the need for expensive external recorders.\u003c\/p\u003e\n\u003ch2\u003eUnparalleled durability\u003c\/h2\u003e\n\u003cp\u003eIn spite of its lightweight and comfortable design, the EOS R5 is built to last. A rigid magnesium alloy chassis enhances body durability, while shielding the camera from electromagnetic radiation and heat. Internal seals in critical areas like buttons, terminal covers, battery compartment, and card slot cover allow the camera to work flawlessly in a variety of poor weather conditions, and a newly designed shutter, rated up to 500k cycles, provides years of shooting enjoyment.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eRF 24–105mm F4 L IS USM lens\u003c\/h2\u003e\n\u003cp\u003eReady for virtually any scenario, the \u003ca title=\"Canon RF 24-105mm f4L IS USM Lens\" href=\"https:\/\/www.pictureline.com\/products\/canon-rf-24-105mm-f4l-is-usm-lens\" target=\"_blank\"\u003e\u003cb\u003eRF 24–105mm F4 L IS USM lens\u003c\/b\u003e\u003c\/a\u003e pairs with the EOS R5 system for all-around impressive performance that's ideal for landscapes, portraits, travel and more. With its large, 54mm diameter, L series optics, a bright f\/4 maximum aperture and compact size, the RF 24–105mm F4 L IS USM delivers gorgeous, richly detailed photos and video throughout its zoom range, time after time. It's the first L-series lens to feature Canon's NANO USM for smooth, fast and nearly silent AF, and it offers amazing 5-stop* Image Stabilization for powerful performance while handheld and in low light. From wide angle to telephoto, on a hike, in the studio and anywhere in between, the RF 24–105mm F4 L IS USM delivers the compact design, excellent optics, and advanced features demanding image makers call for.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":32608773472361,"sku":"4147C013","price":4249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/EOS-R5-7.jpg?v=1704233869"},{"product_id":"sony-alpha-a7s-iii-digital-camera-body","title":"Sony Alpha a7S III Digital Camera Body","description":"\u003cp\u003eIntroducing the \u003cstrong\u003eAlpha a7S III\u003c\/strong\u003e –a new milestone in sensitivity, speed and image supremacy. Featuring an all-new 12.1MP backside illuminated full-frame sensor with twice the readout speed for ultra-clean low-light images up to ISO 409,600 with 15+ stops dynamic range and 3x reduction in rolling shutter, plus Sony’s critically acclaimed fast hybrid autofocus with 759 phase detection AF points. A new BIONZ XR processing engine deliver 8x more processing power for up to 120p 4K 10-bit 4:2:2 and full pixel readout in all recording modes.\u003c\/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MQMVC8UmJ-k\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003cbr\u003e\n\u003ch2\u003eSensitivity, speed, and supreme imagery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha a7S III features a newly developed 12.1-megapixel Full-frame Backside-illuminated (BSI) Exmor R CMOS sensor that delivers sensitivity, speed, and superior images and movie. It takes full advantage of the large pixels and BSI copper wiring structure to more than double the sensitivity and readout speed. The results are astounding, with phenomenal low-light capability, up to 15+ stops of dynamic range and drastically reduced noise for ultra-sharp and clean images and 3x reduced rolling shutter. In addition, this new Exmor R sensor features Sony’s acclaimed fast hybrid autofocus with 759 phase detection AF points and 92% coverage. The high sensitivity also allows it to autofocus in light as low as EV-6.\u003c\/p\u003e\n\u003ch2\u003e8x more processing power\u003c\/h2\u003e\n\u003cp\u003eA new BIONZ XR processing engine delivers 8x more processing power than previous models. It not only supports the high sensitivity and wide dynamic range that has become hallmarks of the “S” series, but also high-speed features such as real-time AF tracking and up to 10fps continuous shooting of more than 1000 RAW still images. This new BIONZ XR engine can process large volumes of data in real time, making full-frame readout without pixel binning possible in all recording modes, including 4K 120p All-I 10-bit 4:2:2. Whether shooting stills or movies, the Alpha a7S III offers overwhelming image quality with stress-free operation.\u003c\/p\u003e\n\u003ch2\u003eLegendary low-light and 15+ stops dynamic range\u003c\/h2\u003e\n\u003cp\u003eThe Alpha a7S III builds on the legendary low-light performance synonymous with Sony’s ‘S’ series. The 12.1 MP sensor is optimized for 4K with full-pixel readout and to make use of much larger individual pixels for maximum light gathering capabilities and low signal-to-noise ratio. Fewer pixels mean each individual pixel is larger than on other higher pixel-count full-frame sensors. The Alpha a7S III also employs Sony’s industry-leading Exmor R backside-illuminated CMOS image sensor technology for additional low light performance and to double the readout speed. Base ISO is lower than previous ‘S’ models, with a still and movie range from 80 to 102,400, expandable to 40 to 409,600 for stills and 80 to 409,600 for movies. Thanks to the high-sensitivity, Exxmor R sensor and fast processing, the dynamic range for movies is an impressively wide 15+ stops.\u003c\/p\u003e\n\u003ch2\u003eHigh speed for slow motion\u003c\/h2\u003e\n\u003cp\u003eThe Alpha a7S III offers several in-camera 4K recording modes to match your creative need and desired format. 4K resolution at up to 120 frames per second delivers extraordinarily smooth 5x (max.) slow-motion imagery. In addition to supporting 10-bit 4:2:2 recording, this feature can be used with efficient inter-frame (Long GOP) compression or high-quality intra-frame (All-I) compression. A maximum bit rate of 1200 Mbps (4:2:2 10-bit, H.264, All-I) delivers supreme image quality when directly replaying movies in slow or quick motion in the S\u0026amp;Q mode. Up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.\u003c\/p\u003e\n\u003ch2\u003eEffective heat dissipation for extended recording times\u003c\/h2\u003e\n\u003cp\u003eHeat buildup from processing large volumes of data when recording high-bitrate, high-resolution 4K 60p and 120p movie can plague other systems, but not the Alpha a7S III. Camera-wide passive heat dissipation is optimized using Sony’s unique Σ (sigma) graphite heatsink to keep the image sensor and image processing engine temperatures within their normal operating range, preventing overheating. This makes it possible to record 4K 60p video continuously for up to an hour. Even XAVC S-I 4K 60p 10bit 4:2:2 All-I can be recorded for over an hour until battery ends and XAVC S-I 4K 120p 10bit 4:2:2 All-I can record over 30 minutes until 2nd media gets full. Impressive heat management is achieved without sacrificing weather sealing and class leading small size and weight, which has become a hallmark of Sony’s α series E-mount cameras.\u003c\/p\u003e\n\u003ch2\u003e10-bit 4:2:2 video reaches new levels of realism\u003c\/h2\u003e\n\u003cp\u003eThe α7S III can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while generally providing greater editing freedom. Maximum frame rate when recording full-frame 4K is 120p.\u003c\/p\u003e\n\u003ch2\u003eAll Intra (for XAVC S-I recording)\u003c\/h2\u003e\n\u003cp\u003eIn addition to the Long GOP inter-frame compression used in previous models, the α7S III supports intra-frame (All-I) recording for the first time in an α body, allowing internal 4K recording at bitrates up to 1200 Mbps. Intra-frame recording provides extra margin for post production and still image extraction when needed.\u003c\/p\u003e\n\u003ch2\u003eEfficient MPEG-H HEVC\/H.265 (XAVC HS) coding\u003c\/h2\u003e\n\u003cp\u003eIn addition to Sony’s common XAVC S (MPEG-4 AVC\/H.264) codec found on current models, the α7S III adds XAVC HS format recording using the MPEG-H HEVC\/H.265 codec for approximately twice the efficiency of XAVC S. You can record more detailed 10-bit 4K video at higher bit rates while keeping data volume within a manageable range. Image quality is better than XAVC S at a comparable bit rate, and equal to XAVC S at lower bit rates. H.265 video can be recorded internally to SDXC or CFexpress Type A memory cards.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW output for movie\u003c\/h2\u003e\n\u003cp\u003eThe α7S III is capable of 16-bit RAW output up to 4K 60p to an external device via HDMI, to answer the increasing demand for RAW recording for applications that demand the highest quality and post-production flexibility provided by RAW output. Full-frame 4264 x 2408 (16:9 aspect ratio) 16-bit image output is possible, with a choice of frame rates (60p\/50p\/30p\/25p\/24p). You can also output RAW video via HDMI while recording XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K to internal card media. Proxy recording is available during RAW output.\u003c\/p\u003e\n\u003ch2\u003eEasy S-Log matching with professional camcorders\u003c\/h2\u003e\n\u003cp\u003eIn many moviemaking workflows the ability to match the color of footage from multiple cameras is essential. The α7S III includes S-Log2 and S-Log3 gamma curves, the latter emphasizing shadow to mid-tone gradations and making it possible to achieve a dynamic range of 15+ stops. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match α7S III footage with that shot on professional camcorders equipped with S-Log3 gamma curve settings. Minimum ISO when shooting S-Log has been reduced to 640, and the 160 to 500 range of expanded ISO can be used as well. Sensitivity can be lowered by as much as 2 stops below the normal ISO range for extra-low-noise recording.\u003c\/p\u003e\n\u003ch2\u003e10-bit 4:2:2 HLG (Hybrid Log-Gamma)\u003c\/h2\u003e\n\u003cp\u003eThe α7S III provides HLG (Hybrid Log-Gamma) high-dynamic-range picture profile that supports the wide-gamut BT.2020 color space for true-to-life imagery with detailed shadows and highlights, with no need for color grading. Video recorded with this picture profile can be directly played back on an HDR (HLG) compatible Sony TV. 10-bit recordings reproduce finer gradation and detail for extraordinary realism. Gamma can be selected from four presets: HLG (corresponding to IYU-R BT.2100), HLG1, HLG2, and HLG3. These gamma settings provide varying blends of dynamic range and noise performance, generally achieving wider dynamic range that still blends well with images from previous cameras.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF in all modes\u003c\/h2\u003e\n\u003cp\u003eThe α7S III incorporates Sony’s highly acclaimed Fast Hybrid AF in all modes for both still and movie shooting. The Exmor R sensor and powerful BIONZ XR processing engine make it possible to provide a high-density array of 759 selectable phase-detection AF points for high-speed autofocus tracking capability with the precision of 425-point contrast-detection AF to quickly lock onto subjects that move erratically or change speed suddenly and track them with tenacious reliability across 92% (approx.) of the imaging area.\u003c\/p\u003e\n\u003ch2\u003eTenacious Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eAI-based Real-time Tracking with a 30% improvement in subject detection performance thanks to the new BIONZ XR processing engine and a new subject recognition algorithm uses color, pattern (brightness), distance (depth), face and eye information to process spatial information in real time at high speed. The focus area will seamlessly change between face and eye to object tracking according to the condition of the subject.\u003c\/p\u003e\n\u003ch2\u003eIntuitive touch AF control\u003c\/h2\u003e\n\u003cp\u003eSimply touch the desired subject on the monitor screen to initiate autofocus and tracking on that subject. The powerful real-time processing capabilities of the new BIONZ XR image processing engine, use Real-time AF tracking with advanced AI (artificial intelligence) algorithms to reliably track the selected subject while you concentrate on composition and shooting. This can be huge advantage when using a gimbal or shooting solo. Touch Focus can be used to temporarily engage AF when focusing manually. It is also possible to remotely control Touch Tracking during AF or Touch Focus during manual focus from the Imaging Edge Mobile application (Ver. 7.4 or later ) running on a mobile device.\u003c\/p\u003e\n\u003ch2\u003eActive Mode stabilization for handheld movie shooting\u003c\/h2\u003e\n\u003cp\u003eThe α7S III features highly effective 5-axis in-body image stabilization with any lens attached. The powerful BIONZ XR image processing engine with advanced real-time processing, utilizes gyro sensors, plus optimized image stabilization algorithms to combine the new high-precision 5-axis stabilization unit with electronic Active Mode stabilization for movie shooting in 4K and other formats. This makes handheld shooting as stable as you can get without having to use a gimbal. Using optically stabilized lenses further enhance stability as the camera uses both in-body and optical lens stabilization together as well.\u003c\/p\u003e\n\u003ch2\u003eNew menu with touch functionality\u003c\/h2\u003e\n\u003cp\u003eThe α7S III has a completely redesigned menu structure making navigation quick and intuitive. Menu tabs are now situated on the left with parameter groups in the middle and individual parameters on the right, making functions easier and quicker to find. The new menu stature is also completely touch-responsive and parameters can be instantly selected by directly touching them on the display panel while lists can be scrolled by touch for unprecedented navigation and operation efficiency. Images to be reviewed can be selected by touch, and pinch-out\/pinch-in gestures can be used to enlarge or reduce the selected image. Touch operation while shooting is also available for Touch Focus and Touch Tracking modes in addition to operating settings in the Fn menu. Touch sensitivity can be set to “Standard” or “Sensitive” for maximum control response and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32640474808425,"sku":"ILCE7SM3\/B","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7S-III-Digital-Camera-Body-1.jpg?v=1704236846"},{"product_id":"nikon-z-teleconverter-tc-1-4x","title":"Nikon Z Teleconverter TC-1.4x","description":"\u003cp\u003eFor those who look to the distance—birders, nature and wildlife photographers, aircraft, sports and action photographers—a teleconverter can be the difference between a hit and a miss. And the difference between a long, heavy rig and a shorter, nimble one. Optimized for the compact mirrorless Z system, the \u003cstrong\u003eZ TELECONVERTER TC-1.4x\u003c\/strong\u003e increases the reach of compatible lenses by 1.4x (40%) while retaining 100% resolution, AF and VR functionality, minimum focusing distances and weather-sealing.\u003c\/p\u003e\n\u003ch2\u003eUse every focus point.\u003c\/h2\u003e\n\u003cp\u003eLike so many aspects of the Z system, the Z TELECONVERTER TC-1.4x defies traditional limitations. It can use every focus point of your Z series camera's sensor all the way down to f\/11, unprecedented for teleconverters. Quickly acquire subjects at the edges of the frame and track them throughout your view.\u003cbr\u003e AF accuracy may decrease and focusing speed may lower according to subjects and shooting situations.\u003c\/p\u003e\n\u003ch2\u003eForget it's even there.\u003c\/h2\u003e\n\u003cp\u003eOn a compatible Z lens like the NIKKOR Z 70-200mm f\/2.8 VR S, the Z TELECONVERTER TC-1.4x retains all AF functionality and speed, VR capabilities and minimum focusing distance, with only 1 stop of light loss and very little weight or length gain. The lens' illuminated information panel will even display the correctly converted focal length when using the Z TELECONVERTER TC-1.4x. This is a perfect pairing.\u003c\/p\u003e\n\u003ch2\u003eMake a big deal of little things.\u003c\/h2\u003e\n\u003cp\u003eThe Z TELECONVERTER TC-1.4x can turn a telephoto lens into a macro-style powerhouse. It maintains the close focusing capability of NIKKOR Z lenses while enlarging the reproduction ratio by 1.4x that of the main lens. When used with NIKKOR Z 70-200mm f\/2.8 VR S, for example, you can zoom in to 280mm from just 3.28 feet away to reveal the tiniest details.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":32659262799977,"sku":"20098","price":586.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z-TELECONVERTER-TC-1.4x-1.jpg?v=1595368030"},{"product_id":"nikon-z-teleconverter-tc-2-0x","title":"Nikon Z Teleconverter TC-2.0x","description":"\u003cp\u003eFor those who chase impossible shots—birders, nature and wildlife photographers, aircraft, sports and action photographers—reach is key. But so is speed, nimbleness and being in the right spot. The \u003cstrong\u003eZ TELECONVERTER TC-2.0x\u003c\/strong\u003e gives you the best of both worlds, doubling the reach of compatible Z lenses so you can bring shorter, lighter lenses into the field and still get the shot. Optimized for the compact mirrorless Z system, it retains 100% resolution, AF and VR functionality, minimum focusing distances and weather-sealing, all with superb rendering performance.\u003c\/p\u003e\n\n\u003ch2\u003e100% more reach. 100% resolution.\u003c\/h2\u003e\n\u003cp\u003eThe lightweight, compact Z TELECONVERTER TC-2.0x doubles the native reach of compatible lenses—without any loss of resolution and outstanding image quality. You might already be approximating this effect with in-camera cropping, but that cuts out over 50% of your image sensor's pixels. With the Z TELECONVERTER TC-2.0x, you can achieve those tight compositions with the full resolution of your sensor by shooting in the native image area of your camera.\u003c\/p\u003e\n\n\u003ch2\u003eForget it's even there.\u003c\/h2\u003e\n\u003cp\u003eOn a compatible Z lens like NIKKOR Z 70-200mm f\/2.8 VR S, the Z TELECONVERTER TC-2.0x retains all AF functionality and speed, VR capabilities and minimum focusing distance, with only 2 stops of light loss and very little weight and length gain. The lens' illuminated information panel will even display the correctly converted focal length when using the Z TELECONVERTER TC-2.0x. This is a perfect pairing.\u003c\/p\u003e\n\n\u003ch2\u003eMake a big deal of little things.\u003c\/h2\u003e\n\u003cp\u003eThe Z TELECONVERTER TC-2.0x can turn a telephoto lens into a macro-style powerhouse. It maintains the close focusing capability of NIKKOR Z lenses while enlarging the reproduction ratio by 2.0x that of the main lens. When used with NIKKOR Z 70-200mm f\/2.8 VR S, for example, you can zoom in to 400mm from just 3.28 feet away to reveal the tiniest details.\u003c\/p\u003e\n\n","brand":"Nikon","offers":[{"title":"Default Title","offer_id":32659265552489,"sku":"20099","price":646.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z-Teleconverter-TC-2.0x-1.jpg?v=1595367941"},{"product_id":"nikon-z-50mm-f-1-2-lens","title":"Nikon Z 50mm f\/1.2 S Lens","description":"\u003cp\u003eThe 50mm prime for those who crave perfection. Intense rendering power across the entire frame. f\/1.2 max aperture with no light falloff and a dreamlike bokeh effect. Breakthrough autofocus powered by dual stepping motors. Virtually zero aberrations, glare or distortion. This is a 50mm that can only be Z.\u003c\/p\u003e\n\n\u003ch2\u003eAll the detail. All the sharpness.\u003c\/h2\u003e\n\u003cp\u003eHone your creative vision with the sharpest, fastest 50mm prime we've ever created. Extraordinary rendering power across the entire frame. Vast f\/1.2 maximum aperture. Breakthrough autofocus. Liberating distortion and glare control. Weatherproof build. All empowered by Nikon's revolutionary Z Mount, a system that shines with fast lenses. Dream it, and the \u003cstrong\u003eNIKKOR Z 50mm f\/1.2 S\u003c\/strong\u003e will do it.\u003c\/p\u003e\n\n\u003ch2\u003eExcellence in optics.\u003c\/h2\u003e\n\u003cp\u003eThe NIKKOR Z 50mm f\/1.2 S bears the S-Line designation reserved for premium NIKKOR Z lenses with the most advanced optics, superior performance and finest craftsmanship.\u003c\/p\u003e\n\n\u003ch2\u003eCapture their eyes.\u003c\/h2\u003e\n\u003cp\u003eStaring back at you in every photo and video will be clarity, depth and flawless focus. This is a lens designed for maximum impact and image quality. How will it change the way you shoot?\u003c\/p\u003e\n\n\u003ch2\u003eOwn the light.\u003c\/h2\u003e\n\u003cp\u003eSome of the most difficult—and rewarding—shots involve backlighting. The NIKKOR Z 50mm f\/1.2 S excels in these situations. Anti-reflective Nano Crystal Coat (N) and ARNEO (A) coatings virtually eliminate flare, ghosting and coma by suppressing incidental light coming from any direction.\u003c\/p\u003e\n\n\u003ch2\u003eDramatic depth.\u003c\/h2\u003e\n\u003cp\u003eIsolate your subject with crystalline sharpness that gradually falls off into a dreamlike defocus blur. The extremely shallow depth of field of f\/1.2 is enhanced by a 9 rounded blade diaphragm, creating an ideal bokeh effect.\u003c\/p\u003e\n\n\u003ch2\u003eAutofocus. Redefined.\u003c\/h2\u003e\n\u003cp\u003eRather than moving one large group of lens elements back and forth, the NIKKOR Z 50mm f\/1.2 S's multi-focus system moves two smaller groups half the distance. And rather than using a single powerful—but noisy and battery-draining—ultrasonic motor, the NIKKOR Z 50mm f\/1.2 S uses two smaller energy efficient STM stepping motors to provide faster, quieter, more precise AF operation—a first for an f\/1.2 lens.\u003c\/p\u003e\n\n\u003ch2\u003eEye-Detect AF. As you wish.\u003c\/h2\u003e\n\u003cp\u003eActivate your Z camera's Eye-Detect AF mode and prepare to be amazed. The speed and precision of the NIKKOR Z 50mm f\/1.2 S's multi-focus system are put on display as the camera locks on to your subject's eye and tracks it across the frame.\u003c\/p\u003e\n\n\u003ch2\u003eVideo gets cinematic.\u003c\/h2\u003e\n\u003cp\u003eThe NIKKOR Z 50mm f\/1.2 S is a video creator's prime. Its exceptional image quality produces stunning 4K footage. Its natural field of view is ideal for interviews, interiors and first-person perspectives. Create beautiful iris transitions across its vast depth of field range with the clickless control ring. As lighting changes, smoothly adjust ISO or exposure to maintain an even shot. Change focus without noticeably affecting the shot's angle of view or causing focus breathing. And because the NIKKOR Z 50mm f\/1.2 S operates in near silence, you can use your Z camera's outstanding autofocus during video recording.\u003c\/p\u003e\n\n\u003ch2\u003eNo need to check the forecast.\u003c\/h2\u003e\n\u003cp\u003eThe NIKKOR Z 50mm f\/1.2 S is extensively sealed to keep out dust and moisture, especially around the moving parts of the lens barrel. A little water won't hurt a Z camera or lens, so go out and make the most of that rainy day.\u003c\/p\u003e\n","brand":"Nikon","offers":[{"title":"Default Title","offer_id":32804484841577,"sku":"20095","price":2046.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z-50mm-f-1.2-Lens-1.jpg?v=1600356276"},{"product_id":"nikon-z-14-24mm-f-2-8-s-lens","title":"Nikon Z 14-24mm f\/2.8 S Lens","description":"\u003ch2\u003eThe ultimate ultra-wide zoom.\u003c\/h2\u003e\n\u003cp\u003eThe views through the \u003cstrong\u003eNIKKOR Z 14-24mm f\/2.8 S\u003c\/strong\u003e are simply epic. Ultra-wide perspectives that challenge our sense of scale. Clarity that transports you. A level of detail you have to see to believe. All in the shortest, lightest and most versatile 14-24mm f\/2.8 constant aperture zoom available. Optimized for landscapes, cityscapes, night skies, architecture, interiors and environmental portraits—this is the lens for taking it all in.\u003c\/p\u003e\n\n\u003ch2\u003eThe world's shortest, lightest f\/2.8 ultra-wide zoom.\u003c\/h2\u003e\n\u003cp\u003eThe NIKKOR Z 14-24mm f\/2.8 S is smaller and lighter than any comparable lens. It's easier on your back, arms and tripod. It takes up less room in your bag, so you'll be more likely to take it everywhere you go. And it's superbly balanced on a Z camera for composing in the moment.\u003c\/p\u003e\n\n\u003ch2\u003eOut of the shadows.\u003c\/h2\u003e\n\u003cp\u003eCompose with dramatic backlighting from the sun and other light sources. Anti-reflective Nano Crystal Coat (N) and ARNEO (A) coatings virtually eliminate flare, ghosting and coma by suppressing incidental light coming from any direction.\u003c\/p\u003e\n\n\u003ch2\u003eTake it all in.\u003c\/h2\u003e\n\u003cp\u003eWith ultra-wide lenses, every millimeter counts. At its widest setting of 14mm, the NIKKOR Z 14-24mm f\/2.8 S covers 115° of view. And it does so with staggering sharpness and clarity across the entire expansive frame—from the center to the far edges.\u003c\/p\u003e\n\n\u003ch2\u003eMore light. More options.\u003c\/h2\u003e\n\u003cp\u003eGather more light at any zoom position with a fast f\/2.8 constant aperture and your Z camera's Vibration Reduction image stabilization. In low-light, illuminate subjects with longer exposures or sharpen them with faster shutter speeds. This is compositional freedom.\u003c\/p\u003e\n\n\u003ch2\u003eThe stars of the show.\u003c\/h2\u003e\n\u003cp\u003eMany wide lenses misshape pinpoint lights like stars. Not the NIKKOR Z 14-24mm f\/2.8 S. Advancements of the Z Mount and the use of Aspherical elements keep point-light sources like stars and city lights round, sharp and clear, free of sagittal coma and flare.\u003c\/p\u003e\n\n\u003ch2\u003eBrilliant. By design.\u003c\/h2\u003e\n\u003cp\u003eNikon's Z Mount has opened new possibilities for optical design. The NIKKOR Z 14-24mm f\/2.8 S takes advantage of them all. From its compact size and extreme resolving power to its integrated filter slot and distortion control, this is a next generation lens in every way.\u003c\/p\u003e\n\n\u003ch2\u003ePlays well with filters.\u003c\/h2\u003e\n\u003cp\u003eUnlike conventional ultra-wide zooms, the NIKKOR Z 14-24mm f\/2.8 S uses standard 112mm screw-in filters with the included HB-97 lens hood. And for added creativity, it's equipped with a filter slot at the rear element that lets you slide in trimmable filter sheets and gels.\u003c\/p\u003e\n\n\u003ch2\u003eSay \"action.\"\u003c\/h2\u003e\n\u003cp\u003eThe NIKKOR Z 14-24mm f\/2.8 S is ideal for video work. Use its ultra-wide perspective for establishing shots, interiors and drawing your viewer into the scene. The autofocus stepping motor and powered aperture mechanism operate in near silence. Even a hot shoe mic mounted on the camera won't pick up focusing noise. And focus breathing has been all but eliminated, so you can smoothly change focus without noticeably affecting the shot's angle of view.\u003c\/p\u003e\n\n\u003ch2\u003eGo. Wherever the road takes you.\u003c\/h2\u003e\n\u003cp\u003eThe NIKKOR Z 14-24mm f\/2.8 S is designed for the great outdoors. It's extensively sealed to keep out dust and moisture*, especially around the lens mount and all moving parts. The front element has Nikon's protective nonstick Fluorine coating, which repels dust and moisture and easily wipes clean.\u003c\/p\u003e\n\n\n","brand":"Nikon","offers":[{"title":"Default Title","offer_id":32804496113769,"sku":"20097","price":1896.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z-14-24mm-f-2.8-S-Lens-2.jpg?v=1600361638"},{"product_id":"nikon-z7-ii-mirrorless-camera-body","title":"Nikon Z7 II Mirrorless Camera Body","description":"\u003cp\u003eThis is the full frame mirrorless camera for those who sweat every little detail. There’s the ultra-high resolution of 45.7 megapixels with no optical low-pass filter. The power of dual processors. 4K Ultra HD video at 60p. The next-generation 493-point autofocus system. High-speed shooting with the buffer capacity to match. Two card slots. Tons of creative features. Flexible power options. Compatibility with a vertical battery grip. Wireless connectivity with smartphones and laptops and so much more.\u003c\/p\u003e\n\u003ch2\u003eMORE OF EVERYTHING\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II builds upon the professional imaging capabilities of the Z mirrorless platform with more image quality, more dynamic range, more speed, more workflow enhancements…more of everything you want in an ultra-high performance camera.\u003c\/p\u003e\n\u003ch2\u003eDual processors\u003c\/h2\u003e\n\u003cp\u003eFor the first time in a Nikon camera, the Z 7II is powered by not one, but two EXPEED 6 processing engines. They work together for faster image processing, more buffer capacity and more overall speed.\u003c\/p\u003e\n\u003ch2\u003eDual card slots\u003c\/h2\u003e\n\u003cp\u003eNow you have options. One slot accepts CFexpress (Type B) and XQD cards. The other slot accepts standard SD cards. Use the format you prefer. Or use both slots and separate RAW and JPEG files, create a backup or maximize your onboard storage.\u003c\/p\u003e\n\u003ch2\u003e45.7MP sensor\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II uses Nikon’s highest resolution backside illuminated CMOS sensor with no optical low-pass filter. When paired with NIKKOR Z lenses, the result is staggering—some of the cleanest, most detail-rich RAW and JPG images imaginable.\u003c\/p\u003e\n\u003ch2\u003eBrilliant dynamic range\u003c\/h2\u003e\n\u003cp\u003eFrom deep blacks to bright whites and Nikon’s superior color science, the Z 7II exhibits outstanding dynamic range in stills and videos, from ISO 64 to 25,600.\u003c\/p\u003e\n\u003ch2\u003eGo vertical\u003c\/h2\u003e\n\u003cp\u003eIntroducing the MB-N11, the pro-level grip for the Z 7II. Working professionals will love it for the vertical shooting controls—shutter release, command dials, Fn button and more—while landscape, sports, wedding and nature photographers will love the 1.9x increase in battery performance.\u003c\/p\u003e\n\u003ch2\u003eMore autofocus power\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II builds on Nikon’s flagship 493-point Hybrid AF system with improvements to low light performance, new options for Eye-Detection AF and easier selecting of AF modes.\u003c\/p\u003e\n\u003ch2\u003eSee in the dark\u003c\/h2\u003e\n\u003cp\u003eWith a big leap forward in low-light autofocus performance, the Z 7II can find your subject in half the available light as its predecessor. Keep shooting into the evening with the same fast, accurate AF performance.\u003c\/p\u003e\n\u003ch2\u003eEdge-to-edge coverage\u003c\/h2\u003e\n\u003cp\u003eThe AF system’s 90% frame coverage lets you compose the way you want, from the start. Either manually choose one of 493 focus points across the frame, or let subject tracking automatically select the focus points based on where your subject is within the frame—even at the far edges.\u003c\/p\u003e\n\u003ch2\u003eEye-Detection is better than ever\u003c\/h2\u003e\n\u003cp\u003eNikon’s intelligent Eye-Detection AF quickly identifies and locks onto eyes—either humans, dogs or cats—for properly focused portraits. The Z 7II builds on the system with accuracy enhancements and more flexibility.\u003c\/p\u003e\n\u003ch2\u003eRight on target\u003c\/h2\u003e\n\u003cp\u003eNow you can use Wide-Area (L) Mode to set boundaries for eye detection. Select an area of the frame, and the Z 7II will only look for eyes there—great for busy scenes, group shots and pet portraits.\u003c\/p\u003e\n\u003ch2\u003eCapture the eyes on video\u003c\/h2\u003e\n\u003cp\u003eAll of these features of Eye-Detection AF are also available during video recording. Easily track moving subjects and keep footage looking sharp and professional on the eyes.\u003c\/p\u003e\n\u003ch2\u003eCreate. In camera.\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II is packed with innovative features to ignite your creativity.\u003c\/p\u003e\n\u003ch2\u003eMultiple Exposure\u003c\/h2\u003e\n\u003cp\u003eCombine up to 10 exposures into one visionary composition. Compose and blend—right in the viewfinder—while shooting, or go back later and combine shots with in-camera Retouch features.\u003c\/p\u003e\n\u003ch2\u003e900-second Exposures\u003c\/h2\u003e\n\u003cp\u003ePaint with light. Track the paths of stars. Capture movement like never before with long exposures up to 900-seconds. Use your smartphone to trigger the shutter to avoid camera vibrations.\u003c\/p\u003e\n\u003ch2\u003eFocus Shift Shooting\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II will take a series of up to 300 photos, each with an incrementally adjusted focus position. Use third-party software to combine (focus stack) the photos into a single image with surreal depth of field and sharpness.\u003c\/p\u003e\n\u003ch2\u003e10 FPS RAW with 3.3x buffer capacity\u003c\/h2\u003e\n\u003cp\u003eCatch decisive views of fast action with 10 frames per second continuous shooting—in RAW or JPEG at full resolution with AE\/AF tracking.\u003c\/p\u003e\n\u003ch2\u003eTime-Lapse\u003c\/h2\u003e\n\u003cp\u003eMaking time-lapse sequences is as easy as setting up the camera and hitting record. The Z 7II will create a 4K time-lapse movie and save all the full resolution stills (when used with interval timer shooting).\u003c\/p\u003e\n\u003ch2\u003e4K Ultra HD at 60p\u003c\/h2\u003e\n\u003cp\u003eIt’s here. Bring the Z 7II’s superb image quality to your video work. For maximum definition and flexibility, record 4K Ultra HD at 60p, 30p, 25p or 24p. Or create silky smooth slow motion sequences with 120p Full HD.\u003c\/p\u003e\n\u003ch2\u003eKeep it simple or go big\u003c\/h2\u003e\n\u003cp\u003eWhen you want to keep it simple, record your 4K footage in-camera on a CFexpress, XQD or SD card. Step things up by attaching an external recorder (sold separately) to capture 10-bit N-Log or HDR (HLG) footage. Or go all the way with a paid firmware upgrade and compatible external recorder and output 12-bit ProRes RAW or Blackmagic RAW format via HDMI.\u003c\/p\u003e\n\u003ch2\u003eThe stability you need\u003c\/h2\u003e\n\u003cp\u003ePowerful 5-axis VR image stabilization keeps your photos sharp and your videos steady—up to five stops in up to five directions (yaw, pitch, roll, X and Y). Handheld shooting made easy.\u003c\/p\u003e\n\u003ch2\u003eReverse focus rotation\u003c\/h2\u003e\n\u003cp\u003eIf you’ve been using non-Nikon lenses for video work, the Z 7II lets you reverse the focus ring rotation on NIKKOR Z lenses. Your muscle memory will thank you.\u003c\/p\u003e\n\u003ch2\u003eGet connected\u003c\/h2\u003e\n\u003cp\u003eShare photos with a client on the spot. Quickly post a great shot to your feed. Remotely control the Z 7II. However you use it, you’ll love the convenience of Nikon’s ever-evolving SnapBridge app.\u003c\/p\u003e\n\u003ch2\u003eGo remote\u003c\/h2\u003e\n\u003cp\u003eWhen you can’t be behind the lens, pull out your compatible smartphone and use it to control the Z 7II. See what the camera sees, change settings like aperture, shutter speed and white balance, then remotely fire the shutter or start and stop recording.\u003c\/p\u003e\n\u003ch2\u003eAny file. Any format.\u003c\/h2\u003e\n\u003cp\u003eTransfer full resolution RAW images, JPGs and even 4K video files right to your phone, wirelessly. Then use your favorite apps for editing, adding filters and sharing.\u003c\/p\u003e\n\u003ch2\u003eUpgrade on the go\u003c\/h2\u003e\n\u003cp\u003eUpdate the Z 7II’s firmware with the SnapBridge app from almost anywhere. Keeping your camera up to date with the latest features has never been easier or more convenient.\u003c\/p\u003e\n\u003ch2\u003eLive stream like a pro\u003c\/h2\u003e\n\u003cp\u003eStream the sharpest, clearest, most flattering footage from the Z 7II with Nikon’s free Webcam Utility. When using a single USB-C connection, your computer will actually power the Z 7II while capturing video. Stream for as long as you need without any extra cables, power adapters or third-party hardware.\u003c\/p\u003e\n\u003ch2\u003eOne cable does it all\u003c\/h2\u003e\n\u003cp\u003eWith one universal USB Type C cable (sold separately), you can provide constant power to the Z 7II, charge your battery, stream footage and transfer photos and videos. When shooting time-lapses away from a power source, get extra shoot time with a portable power bank like the \u003ca href=\"https:\/\/www.pictureline.com\/products\/tether-tools-rock-solid-external-battery-pack-10-000-mah\" target=\"_blank\" title=\"Link to power accessory, the Tether Tools Rock Solid External Battery Pack 10,000 mAh\" rel=\"noopener noreferrer\"\u003eTether Tools Rock Solid External Battery Pack 10,000 mAh Portable Charger\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eMake it yours\u003c\/h2\u003e\n\u003cp\u003ePrefer back button focus? Often switch between Picture Controls? Need a quick way to select focus area? No problem. Add your favorite functions to the i-Menu then access them from the LCD or EVF. Customize Fn buttons or reassign buttons you don’t typically use to activate your go-to modes, menus or settings. Navigating the camera’s intuitive, clean user interface is a breeze.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":32852095664233,"sku":"1653","price":1896.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z7-II-Mirrorless-Camera-Body-1.jpg?v=1704235239"},{"product_id":"nikon-z7-ii-mirrorless-camera-body-w-nikkor-z-24-70mm-f-4-s","title":"Nikon Z7 II Mirrorless Camera Body w\/ NIKKOR Z 24-70mm f\/4 S","description":"\u003cp\u003eThis is the full frame mirrorless camera for those who sweat every little detail. There’s the ultra-high resolution of 45.7 megapixels with no optical low-pass filter. The power of dual processors. 4K Ultra HD video at 60p. The next-generation 493-point autofocus system. High-speed shooting with the buffer capacity to match. Two card slots. Tons of creative features. Flexible power options. Compatibility with a vertical battery grip. Wireless connectivity with smartphones and laptops and so much more.\u003c\/p\u003e\n\u003ch2\u003eMORE OF EVERYTHING\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II builds upon the professional imaging capabilities of the Z mirrorless platform with more image quality, more dynamic range, more speed, more workflow enhancements…more of everything you want in an ultra-high performance camera.\u003c\/p\u003e\n\u003ch2\u003eDual processors\u003c\/h2\u003e\n\u003cp\u003eFor the first time in a Nikon camera, the Z 7II is powered by not one, but two EXPEED 6 processing engines. They work together for faster image processing, more buffer capacity and more overall speed.\u003c\/p\u003e\n\u003ch2\u003eDual card slots\u003c\/h2\u003e\n\u003cp\u003eNow you have options. One slot accepts CFexpress (Type B) and XQD cards. The other slot accepts standard SD cards. Use the format you prefer. Or use both slots and separate RAW and JPEG files, create a backup or maximize your onboard storage.\u003c\/p\u003e\n\u003ch2\u003e45.7MP sensor\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II uses Nikon’s highest resolution backside illuminated CMOS sensor with no optical low-pass filter. When paired with NIKKOR Z lenses, the result is staggering—some of the cleanest, most detail-rich RAW and JPG images imaginable.\u003c\/p\u003e\n\u003ch2\u003eBrilliant dynamic range\u003c\/h2\u003e\n\u003cp\u003eFrom deep blacks to bright whites and Nikon’s superior color science, the Z 7II exhibits outstanding dynamic range in stills and videos, from ISO 64 to 25,600.\u003c\/p\u003e\n\u003ch2\u003eGo vertical\u003c\/h2\u003e\n\u003cp\u003eIntroducing the MB-N11, the pro-level grip for the Z 7II. Working professionals will love it for the vertical shooting controls—shutter release, command dials, Fn button and more—while landscape, sports, wedding and nature photographers will love the 1.9x increase in battery performance.\u003c\/p\u003e\n\u003ch2\u003eMore autofocus power\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II builds on Nikon’s flagship 493-point Hybrid AF system with improvements to low light performance, new options for Eye-Detection AF and easier selecting of AF modes.\u003c\/p\u003e\n\u003ch2\u003eSee in the dark\u003c\/h2\u003e\n\u003cp\u003eWith a big leap forward in low-light autofocus performance, the Z 7II can find your subject in half the available light as its predecessor. Keep shooting into the evening with the same fast, accurate AF performance.\u003c\/p\u003e\n\u003ch2\u003eEdge-to-edge coverage\u003c\/h2\u003e\n\u003cp\u003eThe AF system’s 90% frame coverage lets you compose the way you want, from the start. Either manually choose one of 493 focus points across the frame, or let subject tracking automatically select the focus points based on where your subject is within the frame—even at the far edges.\u003c\/p\u003e\n\u003ch2\u003eEye-Detection is better than ever\u003c\/h2\u003e\n\u003cp\u003eNikon’s intelligent Eye-Detection AF quickly identifies and locks onto eyes—either humans, dogs or cats—for properly focused portraits. The Z 7II builds on the system with accuracy enhancements and more flexibility.\u003c\/p\u003e\n\u003ch2\u003eRight on target\u003c\/h2\u003e\n\u003cp\u003eNow you can use Wide-Area (L) Mode to set boundaries for eye detection. Select an area of the frame, and the Z 7II will only look for eyes there—great for busy scenes, group shots and pet portraits.\u003c\/p\u003e\n\u003ch2\u003eCapture the eyes on video\u003c\/h2\u003e\n\u003cp\u003eAll of these features of Eye-Detection AF are also available during video recording. Easily track moving subjects and keep footage looking sharp and professional on the eyes.\u003c\/p\u003e\n\u003ch2\u003eCreate. In camera.\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II is packed with innovative features to ignite your creativity.\u003c\/p\u003e\n\u003ch2\u003eMultiple Exposure\u003c\/h2\u003e\n\u003cp\u003eCombine up to 10 exposures into one visionary composition. Compose and blend—right in the viewfinder—while shooting, or go back later and combine shots with in-camera Retouch features.\u003c\/p\u003e\n\u003ch2\u003e900-second Exposures\u003c\/h2\u003e\n\u003cp\u003ePaint with light. Track the paths of stars. Capture movement like never before with long exposures up to 900-seconds. Use your smartphone to trigger the shutter to avoid camera vibrations.\u003c\/p\u003e\n\u003ch2\u003eFocus Shift Shooting\u003c\/h2\u003e\n\u003cp\u003eThe Z 7II will take a series of up to 300 photos, each with an incrementally adjusted focus position. Use third-party software to combine (focus stack) the photos into a single image with surreal depth of field and sharpness.\u003c\/p\u003e\n\u003ch2\u003e10 FPS RAW with 3.3x buffer capacity\u003c\/h2\u003e\n\u003cp\u003eCatch decisive views of fast action with 10 frames per second continuous shooting—in RAW or JPEG at full resolution with AE\/AF tracking.\u003c\/p\u003e\n\u003ch2\u003eTime-Lapse\u003c\/h2\u003e\n\u003cp\u003eMaking time-lapse sequences is as easy as setting up the camera and hitting record. The Z 7II will create a 4K time-lapse movie and save all the full resolution stills (when used with interval timer shooting).\u003c\/p\u003e\n\u003ch2\u003e4K Ultra HD at 60p\u003c\/h2\u003e\n\u003cp\u003eIt’s here. Bring the Z 7II’s superb image quality to your video work. For maximum definition and flexibility, record 4K Ultra HD at 60p, 30p, 25p or 24p. Or create silky smooth slow motion sequences with 120p Full HD.\u003c\/p\u003e\n\u003ch2\u003eKeep it simple or go big\u003c\/h2\u003e\n\u003cp\u003eWhen you want to keep it simple, record your 4K footage in-camera on a CFexpress, XQD or SD card. Step things up by attaching an external recorder (sold separately) to capture 10-bit N-Log or HDR (HLG) footage. Or go all the way with a paid firmware upgrade and compatible external recorder and output 12-bit ProRes RAW or Blackmagic RAW format via HDMI.\u003c\/p\u003e\n\u003ch2\u003eThe stability you need\u003c\/h2\u003e\n\u003cp\u003ePowerful 5-axis VR image stabilization keeps your photos sharp and your videos steady—up to five stops in up to five directions (yaw, pitch, roll, X and Y). Handheld shooting made easy.\u003c\/p\u003e\n\u003ch2\u003eReverse focus rotation\u003c\/h2\u003e\n\u003cp\u003eIf you’ve been using non-Nikon lenses for video work, the Z 7II lets you reverse the focus ring rotation on NIKKOR Z lenses. Your muscle memory will thank you.\u003c\/p\u003e\n\u003ch2\u003eGet connected\u003c\/h2\u003e\n\u003cp\u003eShare photos with a client on the spot. Quickly post a great shot to your feed. Remotely control the Z 7II. However you use it, you’ll love the convenience of Nikon’s ever-evolving SnapBridge app.\u003c\/p\u003e\n\u003ch2\u003eGo remote\u003c\/h2\u003e\n\u003cp\u003eWhen you can’t be behind the lens, pull out your compatible smartphone and use it to control the Z 7II. See what the camera sees, change settings like aperture, shutter speed and white balance, then remotely fire the shutter or start and stop recording.\u003c\/p\u003e\n\u003ch2\u003eAny file. Any format.\u003c\/h2\u003e\n\u003cp\u003eTransfer full resolution RAW images, JPGs and even 4K video files right to your phone, wirelessly. Then use your favorite apps for editing, adding filters and sharing.\u003c\/p\u003e\n\u003ch2\u003eUpgrade on the go\u003c\/h2\u003e\n\u003cp\u003eUpdate the Z 7II’s firmware with the SnapBridge app from almost anywhere. Keeping your camera up to date with the latest features has never been easier or more convenient.\u003c\/p\u003e\n\u003ch2\u003eLive stream like a pro\u003c\/h2\u003e\n\u003cp\u003eStream the sharpest, clearest, most flattering footage from the Z 7II with Nikon’s free Webcam Utility. When using a single USB-C connection, your computer will actually power the Z 7II while capturing video. Stream for as long as you need without any extra cables, power adapters or third-party hardware.\u003c\/p\u003e\n\u003ch2\u003eOne cable does it all\u003c\/h2\u003e\n\u003cp\u003eWith one universal USB Type C cable (sold separately), you can provide constant power to the Z 6II, charge your battery, stream footage and transfer photos and videos. When shooting time-lapses away from a power source, get extra shoot time with a portable power bank like the \u003ca href=\"https:\/\/www.pictureline.com\/products\/tether-tools-rock-solid-external-battery-pack-10-000-mah\" target=\"_blank\" title=\"Link to power accessory, the Tether Tools Rock Solid External Battery Pack 10,000 mAh\" rel=\"noopener noreferrer\"\u003eTether Tools Rock Solid External Battery Pack 10,000 mAh Portable Charger\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eMake it yours\u003c\/h2\u003e\n\u003cp\u003ePrefer back button focus? Often switch between Picture Controls? Need a quick way to select focus area? No problem. Add your favorite functions to the i-Menu then access them from the LCD or EVF. Customize Fn buttons or reassign buttons you don’t typically use to activate your go-to modes, menus or settings. Navigating the camera’s intuitive, clean user interface is a breeze.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":32873717629033,"sku":"1656","price":2496.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Z7-II-Mirrorless-Camera-Body-w-NIKKOR-Z-24-70mm-1.jpg?v=1704235210"},{"product_id":"sony-fx6-full-frame-cinema-camera","title":"Sony FX6 Full Frame Cinema Camera","description":"\u003ch2\u003eA new line of cinema cameras\u003c\/h2\u003e\n\u003cp\u003eSony’s Cinema Line, which also includes the VENICE and FX9 cameras, delivers a coveted filmic look cultivated from extensive experience in digital cinema production. As part of the Cinema Line, the all-new \u003cstrong\u003eSony FX6 Full Frame Cinema Camera\u003c\/strong\u003e incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. It is also compatible with the wide range of Sony E-mount lenses for creative flexibility and has enhanced operability thanks to an innovative body design, extensive durability and intuitive customizability.\u003c\/p\u003e\n\u003ch2\u003eImage sensor with blazing fast readout speed\u003c\/h2\u003e\n\u003cp\u003eThe back-illuminated full-frame Exmor R™ CMOS sensor, with 10.2 effective megapixels, boasts a blazingly fast data readout speed along with high sensitivity and wide dynamic range. An advanced color filter array boosts color reproduction accuracy, while focal plane phase-detection AF enables solid autofocus stability and excellent precision, all of which contribute to outstanding image quality.\u003c\/p\u003e\n\u003ch2\u003eHigh performance image-processing engine\u003c\/h2\u003e\n\u003cp\u003eThe BlONZ XR image-processing engine boasts class-leading speed, providing up to four times faster processing performance compared to the FS5 II, minimizing latency while providing impressive real-time processing capabilities. The engine performs real time processing of autofocus (AF), image recognition and image quality adjustments, while also handling data transfer, user interface and other camera operations.\u003c\/p\u003e\n\u003ch2\u003eHigh sensitivity, wide dynamic range\u003c\/h2\u003e\n\u003cp\u003eBeautiful bokeh expression and high sensitivity performance are delivered by Sony’s 10.2-megapixel1 full-frame back-illuminated Exmor R CMOS sensor and a state-of-the-art BIONZ XR processing engine. Thanks to the large pixel size and back illuminated structure of the full frame sensor, the FX6 delivers an incredible 15+ stop wide dynamic range with high sensitivity and low noise throughout the camera’s sensitivity range. Its base sensitivity is ISO 800 with an enhanced sensitivity setting of ISO 12,800 - expandable up to 409,600 - for shooting in low and very low light conditions.\u003c\/p\u003e\n\u003ch2\u003eAcclaimed cinematic -color with S-Cinetone\u003c\/h2\u003e\n\u003cp\u003eThe inclusion of Sony's acclaimed S-Cinetone look, inherited from the development of the VENICE and FX9 development, allows beautiful images to be achieved directly in-camera. S-Cinetone is optimized for natural skin tones and mid-range colors, with gentle highlight roll-off, for impressive subject depiction.\u003c\/p\u003e\n\u003ch2\u003e4K High Frame Rate 120fps recording\u003c\/h2\u003e\n\u003cp\u003eFull-frame 4K (QFHD) recording at up to 120fps with autofocus is possible thanks to the high-speed readout capabilities of the image sensor and the powerful BIONZ XR processor. Even at high frame rates, ultra-detailed 4K (QFHD) images are captured using full-pixel readout without binning, for clear post-produced slow motion (up to 5x slower than real time). The high-precision AF even allows wide open aperture for beautiful full-frame bokeh to be achieved during slow motion shooting.\u003c\/p\u003e\n\u003ch2\u003e10-bit depth and 4:2:2 color sampling\u003c\/h2\u003e\n\u003cp\u003eThe FX6 is capable of 4K internal recording, encoding 10-bit depth and 4:2:2 color sampling with either Full-HD Long-GOP or 4K All Intra compression. This makes it possible to push your color grades further, stretching video out for ultimate HDR realism while still retaining natural gradation, for true editing freedom.\u003c\/p\u003e\n\u003ch2\u003eSony's powerful built in electronic Variable ND Filter\u003c\/h2\u003e\n\u003cp\u003eSony's revolutionary internal electronic variable ND filter offers easy and seamless control of the camera’s filter density. Users can adjust the filter density manually in increments from 1\/4 to 1\/128 or set variable ND to auto for a smooth and seamless transition from 0 to 1\/128 ND. Variable ND in auto perfectly exposes images without affecting the depth of field, shutter angle or ISO even during changing lighting conditions. Additional creative control allows the user to change depth of field without changing exposure by adjusting the iris while the variable ND automatically adjusts for exposure. Combined with the camera’s ultra-high sensitivity, the electronic variable ND filter provides users with outstanding creative control in almost any shooting environment.\u003c\/p\u003e\n\u003ch2\u003e10-bit HLG9 picture profile\u003c\/h2\u003e\n\u003cp\u003eAn HLG9 (Hybrid Log-Gamma) HDR picture profile, complete with the wide-gamut BT.2020 color space, can be used for direct HDR (HLG) playback on compatible TVs. The result is true-to-life imagery close to what the naked eye can see, with detailed shadows and highlights, less blackout and less whiteout, all without the need for color grading. 10-bit recordings reproduce a level of fine gradation and detail for extraordinary realism.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra internal recording\u003c\/h2\u003e\n\u003cp\u003eIn addition to Long-GOP inter-frame compression, internal intra-frame (All-Intra) recording is supported. XAVC 4K Intra recording compresses each frame independently at a high bitrate, up to 600Mbps, so is ideal for capturing complex motion, and allowing maximum flexibility and playback performance during post-production.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW data output\u003c\/h2\u003e\n\u003cp\u003eTo facilitating high image quality and more flexible and efficient editing in post-production, the camera supports 16-bit RAW data output to an external recorder via SDI. RAW video output is DCI (4096x2160) or QFHD (3840x2160) data from the image sensor with a choice of 59.94 \/ 50 \/ 29.97 \/ 25 \/ 24 \/ 23.98 frame rates. Simultaneous RAW output is possible while recording internal XAVC-I.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 for better reproduction of gradations\u003c\/h2\u003e\n\u003cp\u003eS-Log3 gamma curves are available, with S-Log3 designed for better reproduction of gradations from shadows to the mid-grey range (18% grey), enabling a dynamic range of up to 15+ stops. Two color gamut settings (S- Gamut3, and S-Gamut3.Cine) make post-production editing and color grading easier when matching the colors of footage shot on the FX6 with Sony's Cinema Line cameras including the FX9 and VENICE.\u003c\/p\u003e\n\u003ch2\u003ePreset and User 3D LUT compatibility with Scene File\u003c\/h2\u003e\n\u003cp\u003eThe Scene File function provides powerful color interpretation right in the camera, with a range of presets and custom User 3D LUT imports to fit your production or style requirements. Four preset scene file types are included for SDR shooting (S­Cinetone, Standard, Still, ITU709) and two for HDR (HLG9 Live, HLG Natural). A further 16 slots support User 3D LUT import to achieve custom looks or for specific monitoring or color-space transforms.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF for dependable focus during movie shooting\u003c\/h2\u003e\n\u003cp\u003eFX6 incorporates Sony’s highly acclaimed Fast Hybrid AF (autofocus) in all modes and frame rates. Fast Hybrid AF combines 627 focal plane phase-detection AF points with contrast-detection AF. This results in highly precise, smooth tracking of fast ­moving subjects even over a wide range with a shallow depth of field, approx. 89% of the imaging area. Adjustable AF Transition Speed and AF Subject Shift Sensitivity parameters allow more flexible focus control, as demanded by professional users. Both allow preset settings to be recalled during recording by using a customizable button.\u003c\/p\u003e\n\u003ch2\u003eReal-time Eye AF and Face Detection AF\u003c\/h2\u003e\n\u003cp\u003ePowerful Real-time Eye AF and Face Detection AF are built in for reliable focusing on people, especially in unpredictable shooting environments such as news gathering, event and documentary shooting. The real-time processing capability of the BIONZ XR image processing engine automatically maintains accurate eye focus on faces even in profile, looking up or down, or partially obscured - allowing you to concentrate fully on shot composition.\u003c\/p\u003e\n\u003ch2\u003eLens-ring AF subject selection\u003c\/h2\u003e\n\u003cp\u003eWhen the AF Assist function is ON, rotating the focus ring instantly switches from autofocus to manual focus so that a different subject can be quickly selected. The face selection algorithm has also been improved so that the focus ring can be used to quickly and intuitively select specific individuals from within a group when shooting with Real-time Eye AF or Face Detection. Autofocus operation resumes as soon as the user stops rotating the lens focus ring, and the last subject selected by the focus ring is automatically tracked.\u003c\/p\u003e\n\u003ch2\u003eProxy recording for more efficient editing workflow\u003c\/h2\u003e\n\u003cp\u003eWhen capturing higher bit­rate formats such as XAVC-I 4K, low bit-rate HD proxy files can be recorded simultaneously. These smaller proxy files can then be used for editing and previewing prior to final production delivery which reduces computer load and allows faster and more efficient workflows. Proxy files are captured in 8-bit XAVC-L (1920x1080) 9Mbps MP4 wrapper. Proxy files cannot be captured during 16-bit RAW output.\u003c\/p\u003e\n\u003ch2\u003eReliable durability and weather resistance\u003c\/h2\u003e\n\u003cp\u003eIn response to feedback from working professional, the dust and moisture resistance of FX6 have been dramatically improved when compared to FS5 II, thanks to refinements throughout the body. Additional sealing is applied to the media compartment lid, terminal cover and all joints in the chassis. Routes to dust and moisture entry have been re-examined to ensure reliable operation in challenging environments. Even though the dust and moisture resistance and therefore reliability have been significantly improved, the body dimensions remain compact.\u003c\/p\u003e\n\u003ch2\u003eHigh-definition 2.76 million-dot (approx.) flexible LCD touch panel\u003c\/h2\u003e\n\u003cp\u003eThe 3.5” LCD panel (1280 x 720 pixels) is mounted on an extended pedestal and adjustable to a wide range of angles for easy video monitoring regardless of camera rigging and shooting angle. Mounting points are provided at three places on the handle and two on the body. With touch panel support and a quick access control menu, it provides intuitive control for commonly accessed features. Camera operators can change key settings with a single touch - including Codec, Imager Scan Mode, Picture Size and Frequency, Base ISO and Sensitivity, Shooting Mode and Audio Levels.\u003c\/p\u003e\n\u003ch2\u003eInnovative heat dissipation to prevent thermal shut down\u003c\/h2\u003e\n\u003cp\u003eFX6 features an innovative heat dissipation structure to ensure dependable full-frame recording in demanding environments and at high resolutions and frame rates. This includes a complete redesign of the chassis structure, placement of the internal heatsinks and the entire airflow structure, from louvers to circuit board layout. When required, a silent fan provides ventilation for continuous recording at full resolution, with intake and exhaust air structurally isolated to maintain strong dust and moisture resistance.\u003c\/p\u003e\n\u003ch2\u003eProfessional connectivity\u003c\/h2\u003e\n\u003cp\u003eFX6 features a range of professional interfaces including independent 12G-SDI (supports 3G\/6G-SDI) suitable for external 16-bit RAW recording as well as HDMI output for program monitoring. Timecode (TC IN\/ TC OUT) connectors allow multi-camera sync, and SuperSpeed USB-C 5Gbps (USB 3.2) allows shooting data to be uploaded to a PC at high speed.\u003c\/p\u003e\n\u003ch2\u003eA choice of battery types for different applications\u003c\/h2\u003e\n\u003cp\u003eFX6 is compatible with BP-U series battery packs. The BP-U35 (supplied), BP-U70, BP-U100t or BP-U60T can be selected according to shooting needs. The BP-U35, for example, is an ideal choice to make most of the camera's mobility when it is to be used handheld. The BP-U100, on the other hand, can provide extended recording time when the FX6 is to be mounted on a tripod or other support. The battery CHECK button allows charge level to be checked even when the battery is not connected to the camera.\u003c\/p\u003e\n\u003ch2\u003eSmart handle\u003c\/h2\u003e\n\u003cp\u003eThe smart handle, attachable to the top of FX6, allows stable camerawork and operation in low-angle shooting. It's also equipped with XLR terminals, a mic holder and a digital Ml (Multi Interface) Shoe, allowing use with a variety of existing pro accessories. Two assignable buttons, a multi-selector button and a handle assignable dial have also been added for improved operability. Standard 1\/4-inch screw holes for accessory attachment are provided at seven locations on the handle for increased flexibility. Thoughtful touches for adaptable workflows are also considered, such as including storage for the handle protection cap in the handle itself which is used to seal the body connectors if the handle is removed for rigging.\u003c\/p\u003e\n\u003ch2\u003eSmart grip\u003c\/h2\u003e\n\u003cp\u003eFX6's ergonomic Smart Grip is designed for powerful and comfortable camera control even during prolonged or dynamic shooting situations. Three customizable buttons, plus essential zoom and start\/stop control and a custom dial suitable for Iris or Variable ND Filter control, are all positioned in easy grip reach. The freely-adjustable telescoping handle and grip angle are set with a single button, for effortless position changes without slowing production.\u003c\/p\u003e\n\u003ch2\u003eDual card slots, both compatible with SD and CFexpress Type A\u003c\/h2\u003e\n\u003cp\u003eProfessional workflows demand two identical card slots for peace-of-mind redundant recording or extended record times with additional media options. Both media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new high-speed CFexpress Type A cards for higher overall capacity and faster read\/write speeds. CFexpress Type A cards are ideally suited to 4K movie recording at high bit rates and frame rates, providing next-generation write speeds and are capable of quickly clearing camera buffers even when high volumes of movie data are being generated.\u003c\/p\u003e\n\u003ch2\u003eData communications to support on­site workflow\u003c\/h2\u003e\n\u003cp\u003eTo facilitate professional workflows, network communications features support both FTP transfer for movie files as well as remote shooting capability. Wireless 5GHz \/ 2.4GHz15 LAN connections are supported, and wired connectivity to 1000BASE-l Ethernet networks is available via a USB-to-Ethernet adaptor cable connected to the camera's USB Type-C® port supporting SuperSpeed USB SGbps (USB 3.2).\u003c\/p\u003e\n\u003ch2\u003eDual XLR inputs and enhanced audio capability\u003c\/h2\u003e\n\u003cp\u003eThe handle of the FX6 carries two independent easy-access XLR audio inputs to connect external professional microphones. Additionally, the Ml (Multi Interface) Shoe allows for compatible MI Shoe microphones to be connected, such as the UWP series wireless microphone or additional XLR kits like the XLR-K3M. The Smart Handle includes built-in stereo microphone while the body houses a monaural microphone - useful for syncing video when only the body is in use.\u003c\/p\u003e\n\u003ch2\u003eMetadata to facilitate editing with Catalyst\u003c\/h2\u003e\n\u003cp\u003eSony's Catalyst Browse and Prepare software are ideal production partners for FX6 which records three types of metadata: image stabilization, clip flag, and camera rotation. These can be useful when previewing and preparing to edit in Sony's free Catalyst Browse or cost-effective Catalyst Prepare software.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32955826962537,"sku":"ILME-FX6V","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FX6-Body-Only-1.jpg?v=1605738552"},{"product_id":"sony-fx6-full-frame-cinema-camera-w-fe-24-105mm-f-4-g-lens","title":"Sony FX6 Full Frame Cinema Camera w\/ FE 24-105mm f\/4 G Lens","description":"\u003ch2\u003eA new line of cinema cameras\u003c\/h2\u003e\n\u003cp\u003eSony’s Cinema Line, which also includes the VENICE and FX9 cameras, delivers a coveted filmic look cultivated from extensive experience in digital cinema production. As part of the Cinema Line, the all-new \u003cstrong\u003eSony FX6 Full Frame Cinema Camera\u003c\/strong\u003e incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. It is also compatible with the wide range of Sony E-mount lenses for creative flexibility and has enhanced operability thanks to an innovative body design, extensive durability and intuitive customizability.\u003c\/p\u003e\n\u003ch2\u003eImage sensor with blazing fast readout speed\u003c\/h2\u003e\n\u003cp\u003eThe back-illuminated full-frame Exmor R™ CMOS sensor, with 10.2 effective megapixels, boasts a blazingly fast data readout speed along with high sensitivity and wide dynamic range. An advanced color filter array boosts color reproduction accuracy, while focal plane phase-detection AF enables solid autofocus stability and excellent precision, all of which contribute to outstanding image quality.\u003c\/p\u003e\n\u003ch2\u003eHigh performance image-processing engine\u003c\/h2\u003e\n\u003cp\u003eThe BlONZ XR image-processing engine boasts class-leading speed, providing up to four times faster processing performance compared to the FS5 II, minimizing latency while providing impressive real-time processing capabilities. The engine performs real time processing of autofocus (AF), image recognition and image quality adjustments, while also handling data transfer, user interface and other camera operations.\u003c\/p\u003e\n\u003ch2\u003eHigh sensitivity, wide dynamic range\u003c\/h2\u003e\n\u003cp\u003eBeautiful bokeh expression and high sensitivity performance are delivered by Sony’s 10.2-megapixel1 full-frame back-illuminated Exmor R CMOS sensor and a state-of-the-art BIONZ XR processing engine. Thanks to the large pixel size and back illuminated structure of the full frame sensor, the FX6 delivers an incredible 15+ stop wide dynamic range with high sensitivity and low noise throughout the camera’s sensitivity range. Its base sensitivity is ISO 800 with an enhanced sensitivity setting of ISO 12,800 - expandable up to 409,600 - for shooting in low and very low light conditions.\u003c\/p\u003e\n\u003ch2\u003eAcclaimed cinematic -color with S-Cinetone\u003c\/h2\u003e\n\u003cp\u003eThe inclusion of Sony's acclaimed S-Cinetone look, inherited from the development of the VENICE and FX9 development, allows beautiful images to be achieved directly in-camera. S-Cinetone is optimized for natural skin tones and mid-range colors, with gentle highlight roll-off, for impressive subject depiction.\u003c\/p\u003e\n\u003ch2\u003e4K High Frame Rate 120fps recording\u003c\/h2\u003e\n\u003cp\u003eFull-frame 4K (QFHD) recording at up to 120fps with autofocus is possible thanks to the high-speed readout capabilities of the image sensor and the powerful BIONZ XR processor. Even at high frame rates, ultra-detailed 4K (QFHD) images are captured using full-pixel readout without binning, for clear post-produced slow motion (up to 5x slower than real time). The high-precision AF even allows wide open aperture for beautiful full-frame bokeh to be achieved during slow motion shooting.\u003c\/p\u003e\n\u003ch2\u003e10-bit depth and 4:2:2 color sampling\u003c\/h2\u003e\n\u003cp\u003eThe FX6 is capable of 4K internal recording, encoding 10-bit depth and 4:2:2 color sampling with either Full-HD Long-GOP or 4K All Intra compression. This makes it possible to push your color grades further, stretching video out for ultimate HDR realism while still retaining natural gradation, for true editing freedom.\u003c\/p\u003e\n\u003ch2\u003eSony's powerful built in electronic Variable ND Filter\u003c\/h2\u003e\n\u003cp\u003eSony's revolutionary internal electronic variable ND filter offers easy and seamless control of the camera’s filter density. Users can adjust the filter density manually in increments from 1\/4 to 1\/128 or set variable ND to auto for a smooth and seamless transition from 0 to 1\/128 ND. Variable ND in auto perfectly exposes images without affecting the depth of field, shutter angle or ISO even during changing lighting conditions. Additional creative control allows the user to change depth of field without changing exposure by adjusting the iris while the variable ND automatically adjusts for exposure. Combined with the camera’s ultra-high sensitivity, the electronic variable ND filter provides users with outstanding creative control in almost any shooting environment.\u003c\/p\u003e\n\u003ch2\u003e10-bit HLG9 picture profile\u003c\/h2\u003e\n\u003cp\u003eAn HLG9 (Hybrid Log-Gamma) HDR picture profile, complete with the wide-gamut BT.2020 color space, can be used for direct HDR (HLG) playback on compatible TVs. The result is true-to-life imagery close to what the naked eye can see, with detailed shadows and highlights, less blackout and less whiteout, all without the need for color grading. 10-bit recordings reproduce a level of fine gradation and detail for extraordinary realism.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra internal recording\u003c\/h2\u003e\n\u003cp\u003eIn addition to Long-GOP inter-frame compression, internal intra-frame (All-Intra) recording is supported. XAVC 4K Intra recording compresses each frame independently at a high bitrate, up to 600Mbps, so is ideal for capturing complex motion, and allowing maximum flexibility and playback performance during post-production.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW data output\u003c\/h2\u003e\n\u003cp\u003eTo facilitating high image quality and more flexible and efficient editing in post-production, the camera supports 16-bit RAW data output to an external recorder via SDI. RAW video output is DCI (4096x2160) or QFHD (3840x2160) data from the image sensor with a choice of 59.94 \/ 50 \/ 29.97 \/ 25 \/ 24 \/ 23.98 frame rates. Simultaneous RAW output is possible while recording internal XAVC-I.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 for better reproduction of gradations\u003c\/h2\u003e\n\u003cp\u003eS-Log3 gamma curves are available, with S-Log3 designed for better reproduction of gradations from shadows to the mid-grey range (18% grey), enabling a dynamic range of up to 15+ stops. Two color gamut settings (S- Gamut3, and S-Gamut3.Cine) make post-production editing and color grading easier when matching the colors of footage shot on the FX6 with Sony's Cinema Line cameras including the FX9 and VENICE.\u003c\/p\u003e\n\u003ch2\u003ePreset and User 3D LUT compatibility with Scene File\u003c\/h2\u003e\n\u003cp\u003eThe Scene File function provides powerful color interpretation right in the camera, with a range of presets and custom User 3D LUT imports to fit your production or style requirements. Four preset scene file types are included for SDR shooting (S­Cinetone, Standard, Still, ITU709) and two for HDR (HLG9 Live, HLG Natural). A further 16 slots support User 3D LUT import to achieve custom looks or for specific monitoring or color-space transforms.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF for dependable focus during movie shooting\u003c\/h2\u003e\n\u003cp\u003eFX6 incorporates Sony’s highly acclaimed Fast Hybrid AF (autofocus) in all modes and frame rates. Fast Hybrid AF combines 627 focal plane phase-detection AF points with contrast-detection AF. This results in highly precise, smooth tracking of fast ­moving subjects even over a wide range with a shallow depth of field, approx. 89% of the imaging area. Adjustable AF Transition Speed and AF Subject Shift Sensitivity parameters allow more flexible focus control, as demanded by professional users. Both allow preset settings to be recalled during recording by using a customizable button.\u003c\/p\u003e\n\u003ch2\u003eReal-time Eye AF and Face Detection AF\u003c\/h2\u003e\n\u003cp\u003ePowerful Real-time Eye AF and Face Detection AF are built in for reliable focusing on people, especially in unpredictable shooting environments such as news gathering, event and documentary shooting. The real-time processing capability of the BIONZ XR image processing engine automatically maintains accurate eye focus on faces even in profile, looking up or down, or partially obscured - allowing you to concentrate fully on shot composition.\u003c\/p\u003e\n\u003ch2\u003eLens-ring AF subject selection\u003c\/h2\u003e\n\u003cp\u003eWhen the AF Assist function is ON, rotating the focus ring instantly switches from autofocus to manual focus so that a different subject can be quickly selected. The face selection algorithm has also been improved so that the focus ring can be used to quickly and intuitively select specific individuals from within a group when shooting with Real-time Eye AF or Face Detection. Autofocus operation resumes as soon as the user stops rotating the lens focus ring, and the last subject selected by the focus ring is automatically tracked.\u003c\/p\u003e\n\u003ch2\u003eProxy recording for more efficient editing workflow\u003c\/h2\u003e\n\u003cp\u003eWhen capturing higher bit­rate formats such as XAVC-I 4K, low bit-rate HD proxy files can be recorded simultaneously. These smaller proxy files can then be used for editing and previewing prior to final production delivery which reduces computer load and allows faster and more efficient workflows. Proxy files are captured in 8-bit XAVC-L (1920x1080) 9Mbps MP4 wrapper. Proxy files cannot be captured during 16-bit RAW output.\u003c\/p\u003e\n\u003ch2\u003eReliable durability and weather resistance\u003c\/h2\u003e\n\u003cp\u003eIn response to feedback from working professional, the dust and moisture resistance of FX6 have been dramatically improved when compared to FS5 II, thanks to refinements throughout the body. Additional sealing is applied to the media compartment lid, terminal cover and all joints in the chassis. Routes to dust and moisture entry have been re-examined to ensure reliable operation in challenging environments. Even though the dust and moisture resistance and therefore reliability have been significantly improved, the body dimensions remain compact.\u003c\/p\u003e\n\u003ch2\u003eHigh-definition 2.76 million-dot (approx.) flexible LCD touch panel\u003c\/h2\u003e\n\u003cp\u003eThe 3.5” LCD panel (1280 x 720 pixels) is mounted on an extended pedestal and adjustable to a wide range of angles for easy video monitoring regardless of camera rigging and shooting angle. Mounting points are provided at three places on the handle and two on the body. With touch panel support and a quick access control menu, it provides intuitive control for commonly accessed features. Camera operators can change key settings with a single touch - including Codec, Imager Scan Mode, Picture Size and Frequency, Base ISO and Sensitivity, Shooting Mode and Audio Levels.\u003c\/p\u003e\n\u003ch2\u003eInnovative heat dissipation to prevent thermal shut down\u003c\/h2\u003e\n\u003cp\u003eFX6 features an innovative heat dissipation structure to ensure dependable full-frame recording in demanding environments and at high resolutions and frame rates. This includes a complete redesign of the chassis structure, placement of the internal heatsinks and the entire airflow structure, from louvers to circuit board layout. When required, a silent fan provides ventilation for continuous recording at full resolution, with intake and exhaust air structurally isolated to maintain strong dust and moisture resistance.\u003c\/p\u003e\n\u003ch2\u003eProfessional connectivity\u003c\/h2\u003e\n\u003cp\u003eFX6 features a range of professional interfaces including independent 12G-SDI (supports 3G\/6G-SDI) suitable for external 16-bit RAW recording as well as HDMI output for program monitoring. Timecode (TC IN\/ TC OUT) connectors allow multi-camera sync, and SuperSpeed USB-C 5Gbps (USB 3.2) allows shooting data to be uploaded to a PC at high speed.\u003c\/p\u003e\n\u003ch2\u003eA choice of battery types for different applications\u003c\/h2\u003e\n\u003cp\u003eFX6 is compatible with BP-U series battery packs. The BP-U35 (supplied), BP-U70, BP-U100t or BP-U60T can be selected according to shooting needs. The BP-U35, for example, is an ideal choice to make most of the camera's mobility when it is to be used handheld. The BP-U100, on the other hand, can provide extended recording time when the FX6 is to be mounted on a tripod or other support. The battery CHECK button allows charge level to be checked even when the battery is not connected to the camera.\u003c\/p\u003e\n\u003ch2\u003eSmart handle\u003c\/h2\u003e\n\u003cp\u003eThe smart handle, attachable to the top of FX6, allows stable camerawork and operation in low-angle shooting. It's also equipped with XLR terminals, a mic holder and a digital Ml (Multi Interface) Shoe, allowing use with a variety of existing pro accessories. Two assignable buttons, a multi-selector button and a handle assignable dial have also been added for improved operability. Standard 1\/4-inch screw holes for accessory attachment are provided at seven locations on the handle for increased flexibility. Thoughtful touches for adaptable workflows are also considered, such as including storage for the handle protection cap in the handle itself which is used to seal the body connectors if the handle is removed for rigging.\u003c\/p\u003e\n\u003ch2\u003eSmart grip\u003c\/h2\u003e\n\u003cp\u003eFX6's ergonomic Smart Grip is designed for powerful and comfortable camera control even during prolonged or dynamic shooting situations. Three customizable buttons, plus essential zoom and start\/stop control and a custom dial suitable for Iris or Variable ND Filter control, are all positioned in easy grip reach. The freely-adjustable telescoping handle and grip angle are set with a single button, for effortless position changes without slowing production.\u003c\/p\u003e\n\u003ch2\u003eDual card slots, both compatible with SD and CFexpress Type A\u003c\/h2\u003e\n\u003cp\u003eProfessional workflows demand two identical card slots for peace-of-mind redundant recording or extended record times with additional media options. Both media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new high-speed CFexpress Type A cards for higher overall capacity and faster read\/write speeds. CFexpress Type A cards are ideally suited to 4K movie recording at high bit rates and frame rates, providing next-generation write speeds and are capable of quickly clearing camera buffers even when high volumes of movie data are being generated.\u003c\/p\u003e\n\u003ch2\u003eData communications to support on­site workflow\u003c\/h2\u003e\n\u003cp\u003eTo facilitate professional workflows, network communications features support both FTP transfer for movie files as well as remote shooting capability. Wireless 5GHz \/ 2.4GHz15 LAN connections are supported, and wired connectivity to 1000BASE-l Ethernet networks is available via a USB-to-Ethernet adaptor cable connected to the camera's USB Type-C® port supporting SuperSpeed USB SGbps (USB 3.2).\u003c\/p\u003e\n\u003ch2\u003eDual XLR inputs and enhanced audio capability\u003c\/h2\u003e\n\u003cp\u003eThe handle of the FX6 carries two independent easy-access XLR audio inputs to connect external professional microphones. Additionally, the Ml (Multi Interface) Shoe allows for compatible MI Shoe microphones to be connected, such as the UWP series wireless microphone or additional XLR kits like the XLR-K3M. The Smart Handle includes built-in stereo microphone while the body houses a monaural microphone - useful for syncing video when only the body is in use.\u003c\/p\u003e\n\u003ch2\u003eMetadata to facilitate editing with Catalyst\u003c\/h2\u003e\n\u003cp\u003eSony's Catalyst Browse and Prepare software are ideal production partners for FX6 which records three types of metadata: image stabilization, clip flag, and camera rotation. These can be useful when previewing and preparing to edit in Sony's free Catalyst Browse or cost-effective Catalyst Prepare software.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32955829190761,"sku":"ILME-FX6VK","price":8298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FX6-Body-Only-4_cc8eebb7-42e7-459a-9f03-449799a77114.jpg?v=1605745211"},{"product_id":"sony-fe-35mm-f1-4-gm-lens","title":"Sony FE 35mm f1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003e35mm F1.4 GM\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003ch2\u003eAdvanced Optical Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFE 35mm F1.4 GM\u003c\/strong\u003e delivers incredible G Master quality and performance in a compact and lightweight design, ideal for any occasion. Using Sony’s most advanced optical design and manufacturing technology, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, an ED (Extra-low Dispersion) glass element and Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flea and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 10px; float: left;\" alt=\"Portrait showing bokeh, and 11 aperture blades\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472094_1_480x480.jpg?v=1610644928\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eF1.4 max aperture\u003c\/h2\u003e\n\u003cp\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eTwo XA (Extreme Aspherical) lens element\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472089_480x480.jpg?v=1610645103\" alt=\"close up on model's eye and comparing background bokeh\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful, natural-looking bokeh\u003c\/h2\u003e\n\u003cp\u003eWhile the two XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003ch2\u003eAn ED glass element\u003c\/h2\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472090_480x480.jpg?v=1610645180\" alt=\"close up shot on a grasshopper showing macro detail\" style=\"margin-top: 10px; margin-right: 15px; margin-bottom: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eClose-ups with stunning bokeh\u003c\/h2\u003e\n\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e\n\u003ch2\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472095_480x480.jpg?v=1610645280\" alt=\"Sony 35mm 1.4 GM lens on an A7S III with Microphone\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 15px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMoviemaking advantage\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\n\u003ch2\u003eAperture ring with switchable click stops\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33064384069737,"sku":"SEL35F14GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-35mm-f1.8-GM-Lens-1.jpg?v=1610560731"},{"product_id":"fujifilm-gf-80mm-f1-7-r-wr-lens","title":"Fujifilm GF 80mm f1.7 R WR Lens","description":"\u003cp\u003eWith its super-wide aperture of F1.7, \u003cstrong\u003eGF 80mm F1.7 R WR\u003c\/strong\u003e heralds a new era in large format digital image-making. Until now, it has not been possible to use autofocus at such a wide aperture, on a medium or large format digital mirrorless system. This not only creates huge opportunities for wedding and portrait photographers on location, but it also opens new possibilities for image-makers of other genres as well. Spectacular edge- to-edge sharpness even at its widest aperture, combined with stunning bokeh, delivers images of outstanding quality. And with a portable, weather-resistant body, GF 80mm F1.7 R WR lets you finally stop dreaming about the images that you could be making and start thinking about the images you will be making.\u003c\/p\u003e\n\u003ch2\u003eA New Benchmark in Large Format Photography Lenses\u003c\/h2\u003e\n\u003cp\u003eStart creating freely with the elegance and style of large format digital and the world’s fastest ever lens with autofocus (AF) for a medium or large format mirrorless digital camera system. GF 80mm F1.7 R WR will help you create razor-sharp images in stunning, high resolution and give you absolute confidence that it will produce incredible results every time, even when the depth of field is shallow and the light levels are low.\u003c\/p\u003e\n\u003ch2\u003eA Recipe for Portrait Success\u003c\/h2\u003e\n\u003cp\u003eGF 80mm F1.7 R WR’s incredibly wide aperture works together with the GFX imaging sensor, which is almost twice as large as that of full frame cameras, to provide an unparalleled level of image quality for anyone passionate about making portraits. The beautifully smooth bokeh produced by this combination creates astounding separation between a subject and its background that results in truly mesmerizing and unforgettable images.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Companion in the Studio and Beyond\u003c\/h2\u003e\n\u003cp\u003eSeamlessly step from the studio to an offsite location and be assured that GF 80mm F1.7 R WR’s compact design will be up to the task. At just 3.9 inches (99.2mm) long and weighing approximately 1.75 lbs. (795g) this lens will be sure to accompany you on plenty of excursions. Whether it’s documenting fast-paced weddings or demanding days on location, enjoy the image quality of large format digital with the freedom of mirrorless like never before.\u003c\/p\u003e\n\u003ch2\u003eAchieve Ultimate Quality\u003c\/h2\u003e\n\u003cp\u003eDesigned to realize the full resolution of GFX imaging sensors GF 80mm F1.7 R WR lens consistently delivers wide-open, edge-to-edge sharpness where you want it, while 9 rounded diaphragm blades ensure irresistible bokeh where you don’t. Comprised of 12 elements in 9 groups, including one aspherical and two ED elements to ensure each pixel is perfectly resolved, FUJINON GF 80mm F1.7 R WR lens upholds Fujifilm’s reputation for creating precise and outstanding optics with incredible image quality.\u003c\/p\u003e\n\u003ch2\u003eBe Free to Pursue Perfection\u003c\/h2\u003e\n\u003cp\u003eSuch a lightweight, compact, and portable design means you’re going to want to take GF 80mm F1.7 R WR everywhere. That’s why it has been designed to withstand the toughest conditions. Its durable and rugged construction benefits from internal seals which provide dust- and weather-resistance that can operate in temperatures as low as 14°F (-10°C). With the addition of a fluorine coating to the front lens element, which is water-, dust-, and dirt-repellent, you have a professional optic that is ready to frame perfection, nearly wherever you find it.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":33090436956265,"sku":"600022103","price":2099.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/GF-80mm-f1.7-R-WR-Lens-1.jpg?v=1611702544"},{"product_id":"sony-fe-50mm-f1-2-gm-lens","title":"Sony FE 50mm f1.2 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 50mm F1.2 GM\u003c\/strong\u003e has the latest technologies for delivering awe-inspiring resolution even at F1.2 maximum aperture with the soft, creamy bokeh of a G Master. It features fast, highly accurate autofocus tracking and silent, low-vibration AF in both still image and movie shooting. It is also compact and lightweight, with the operability and reliability expected by professionals shooting portraits, landscapes and low-light scenes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 5px; margin-right: 10px; float: left;\" alt=\"close up showing resolution and bokeh of 50mm 1.2 GM lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-1_480x480.jpg?v=1615918028\"\u003e\u003c\/div\u003e\n\u003ch2\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003c\/p\u003e\n\u003ch2\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/h2\u003e\n\u003cp\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\n\u003ch2\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-top: 5px; margin-left: 10px; float: right;\" alt=\"examples portrait showing the bokeh and 11 aperture blades of the sony 50mm 1.2 GM lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-2_480x480.jpg?v=1615918082\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful, natural-looking bokeh\u003c\/h2\u003e\n\u003cp\u003eWhile three XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 5px; margin-right: 10px; float: left;\" alt=\"side by side of nano coated lens vs non-coated lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-3_480x480.jpg?v=1615918218\"\u003e\u003c\/div\u003e\n\u003ch2\u003eNano AR coating II enhances clarity\u003c\/h2\u003e\n\u003cp\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003c\/p\u003e\n\u003ch2\u003eLinear response MF for precise manual focus control\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-4_480x480.jpg?v=1615918310\" alt=\"diagram of lens autofocus motors\" style=\"margin-top: 5px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. A state-of-the-art control algorithm make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes. XD Linear motors not only contribute to AF precision and performance, close-focusing distance, but also help reduce the overall size and weight of the lens and, due to their efficiency, reduce power consumption for longer battery life.\u003c\/p\u003e\n\u003ch2\u003eCompact, lightweight design: ideal for both full-frame and APS-C\u003c\/h2\u003e\n\u003cp\u003eIts small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips. When on an APS-C camera, it provides a very useful focal length of 75mm (full-frame format equivalent) which is great for taking portrait shots with a pleasing perspective, especially when combined with the wide F1.2 aperture.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-5_480x480.jpg?v=1615918360\" alt=\"close focus distance showing the macro like capabilities of the lens\" style=\"margin-top: 5px; margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eClose-ups with stunning bokeh\u003c\/h2\u003e\n\u003cp\u003eThe three XA lens elements in two groups, plus innovative mechanical, optical and control technology, achieve a minimum focusing distance of just 15.75” (0,4m) with a maximum magnification of 0.17x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.2 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 50mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-6_480x480.jpg?v=1615918422\" alt=\"Sony 50mm 1.2 GM lens on a cinema video rig\" style=\"margin-top: 5px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/h2\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-7_480x480.jpg?v=1615918514\" alt=\"manual aperture ring with click on\/off switch\" style=\"margin-top: 5px; margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eManual aperture ring with switchable click stops\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/p\u003e\n\u003ch2\u003eTwo focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eTwo customizable multi-function focus hold buttons are included so when going from landscape to portrait orientation, the second focus hold button is positioned exactly where you expect it for easy access. The focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring. Note that only one selected custom feature will apply to both buttons.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-8_480x480.jpg?v=1615918562\" alt=\"diagram showing the weather sealing\" style=\"margin-top: 5px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDust and moisture resistant for robust reliability\u003c\/h2\u003e\n\u003cp\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\n\u003ch2\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39298114977897,"sku":"SEL50F12GM","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-50mm-f-1.2-GM-Lens-1.jpg?v=1615916132"}],"url":"https:\/\/www.pictureline.com\/collections\/rentals.oembed?page=4","provider":"Pictureline","version":"1.0","type":"link"}