{"title":"Sigma Announcement","description":"","products":[{"product_id":"sigma-35mm-f-1-4-dg-ii-art-lens-for-sony-fe","title":"Sigma 35mm f\/1.4 DG  II ART Lens for Sony FE","description":"\u003ch3\u003eRefined Speed. Legendary Perspective.\u003c\/h3\u003e\n\u003cp\u003eThe Sigma 35mm f\/1.4 DG II ART carries forward one of the most celebrated focal lengths in modern photography with a design that feels sharper, lighter, and more responsive than ever. Reimagined as the next evolution in Sigma’s acclaimed Art series, this updated version trims down both size and weight while elevating overall performance. The result is a fast 35mm prime that feels beautifully balanced on today’s mirrorless bodies and delivers stunning clarity from edge to edge.\u003c\/p\u003e\n\u003cp\u003eFrom environmental portraits to fashion editorials, documentary storytelling to sweeping landscapes, 35mm remains one of the most natural and expressive perspectives available. With its bright f\/1.4 aperture, this lens produces striking subject separation, smooth background rendering, and confident low-light capability—giving creators the flexibility to work in almost any setting without compromise.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/TakashiShikano_ExamplePhoto_020.jpg?v=1771951752\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Autofocus, Elevated Precision\u003c\/h3\u003e\n\u003cp\u003eEquipped with Sigma’s Dual HLA (Hypersonic Linear Actuator) system, focusing is impressively quick, fluid, and nearly silent. Whether tracking movement on the street or dialing in critical focus during video capture, the response feels immediate and controlled. Focus breathing is kept to a minimum, making this lens equally compelling for hybrid shooters who expect seamless performance for both stills and motion.\u003c\/p\u003e\n\u003cp\u003eThe streamlined optical design enhances sharpness and contrast while preserving the dimensional, three-dimensional look that has made Sigma’s 35mm lenses iconic. Fine textures render with clarity, highlights transition smoothly, and color remains rich and true across the frame.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/TakashiShikano_ExamplePhoto_009.jpg?v=1771951766\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for the Way You Work\u003c\/h3\u003e\n\u003cp\u003eTrue to the Art line philosophy, the tactile experience matters just as much as image quality. The aperture ring offers precise control with selectable click and lock functionality, while dual AFL buttons provide intuitive customization in both horizontal and vertical orientations. Every control is thoughtfully placed and dampened for a refined, professional feel.\u003c\/p\u003e\n\u003cp\u003eA dust- and splash-resistant construction, combined with water- and oil-repellent coatings on the front element, adds confidence when conditions become unpredictable. It’s a lens designed to keep up—whether you’re navigating city streets, working on location, or shooting through shifting weather.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":63229426565489,"sku":"304965","price":1059.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/02_PPhoto_35_1.4_dg_II_026_Emt_representative.jpg?v=1771950807"},{"product_id":"sigma-35mm-f-1-4-dg-ii-art-lens-for-leica-panasonic-l-mount","title":"Sigma 35mm f\/1.4 DG II ART Lens for Leica \/ Panasonic L Mount","description":"\u003ch3\u003eRefined Speed. Legendary Perspective.\u003c\/h3\u003e\n\u003cp\u003eThe Sigma 35mm f\/1.4 DG II ART carries forward one of the most celebrated focal lengths in modern photography with a design that feels sharper, lighter, and more responsive than ever. Reimagined as the next evolution in Sigma’s acclaimed Art series, this updated version trims down both size and weight while elevating overall performance. The result is a fast 35mm prime that feels beautifully balanced on today’s mirrorless bodies and delivers stunning clarity from edge to edge.\u003c\/p\u003e\n\u003cp\u003eFrom environmental portraits to fashion editorials, documentary storytelling to sweeping landscapes, 35mm remains one of the most natural and expressive perspectives available. With its bright f\/1.4 aperture, this lens produces striking subject separation, smooth background rendering, and confident low-light capability—giving creators the flexibility to work in almost any setting without compromise.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/TakashiShikano_ExamplePhoto_020.jpg?v=1771951752\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Autofocus, Elevated Precision\u003c\/h3\u003e\n\u003cp\u003eEquipped with Sigma’s Dual HLA (Hypersonic Linear Actuator) system, focusing is impressively quick, fluid, and nearly silent. Whether tracking movement on the street or dialing in critical focus during video capture, the response feels immediate and controlled. Focus breathing is kept to a minimum, making this lens equally compelling for hybrid shooters who expect seamless performance for both stills and motion.\u003c\/p\u003e\n\u003cp\u003eThe streamlined optical design enhances sharpness and contrast while preserving the dimensional, three-dimensional look that has made Sigma’s 35mm lenses iconic. Fine textures render with clarity, highlights transition smoothly, and color remains rich and true across the frame.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/TakashiShikano_ExamplePhoto_009.jpg?v=1771951766\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for the Way You Work\u003c\/h3\u003e\n\u003cp\u003eTrue to the Art line philosophy, the tactile experience matters just as much as image quality. The aperture ring offers precise control with selectable click and lock functionality, while dual AFL buttons provide intuitive customization in both horizontal and vertical orientations. Every control is thoughtfully placed and dampened for a refined, professional feel.\u003c\/p\u003e\n\u003cp\u003eA dust- and splash-resistant construction, combined with water- and oil-repellent coatings on the front element, adds confidence when conditions become unpredictable. It’s a lens designed to keep up—whether you’re navigating city streets, working on location, or shooting through shifting weather.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":63229426598257,"sku":"304969","price":1059.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/01_PPhoto_35_1.4_dg_II_026_Lmt_representative.jpg?v=1771950839"},{"product_id":"sigma-15mm-f-1-4-dc-contemporary-lens-for-sony-e-aps-c","title":"Sigma 15mm f\/1.4 DC Contemporary Lens for Sony E (APS-C)","description":"\u003ch3\u003eUltra-Wide Perspective, Reimagined for Crop Sensors\u003c\/h3\u003e\n\u003cp\u003eThe Sigma 15mm f\/1.4 DC Contemporary brings a fresh level of creativity to APS-C mirrorless systems, delivering an expansive field of view paired with a bright f\/1.4 aperture. Designed for photographers and filmmakers who crave dramatic perspectives without added bulk, this compact prime makes it easy to capture immersive landscapes, environmental portraits, astrophotography, and dynamic handheld video with confidence.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/DaisukeFujimura_ExamplePhoto_024.jpg?v=1771954759\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCompact Form, Serious Performance\u003c\/h3\u003e\n\u003cp\u003eNoticeably shorter and lighter than comparable lenses in its class, this 15mm prime is built for movement. At just 220g, it balances beautifully on small mirrorless bodies, making it a natural companion for travel kits, gimbal setups, and long shooting days. The reduced 58mm filter thread keeps accessories streamlined, while the dedicated aperture ring (or control ring on RF versions) provides direct, tactile control that enhances the shooting experience.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/DaisukeFujimura_ExamplePhoto_003.jpg?v=1771954993\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFast, Precise, and Video-Ready\u003c\/h3\u003e\n\u003cp\u003eA lightweight focusing group paired with a responsive stepping motor ensures quick, accurate autofocus for both stills and video. Optical refinements minimize aberration shifts and help control focus breathing, resulting in consistent framing and crisp detail across the focus range. Whether you're working wide open in low light or stopping down for maximum sharpness, the lens maintains impressive clarity and contrast throughout.\u003c\/p\u003e\n\u003ch3\u003eBuilt to Go Further\u003c\/h3\u003e\n\u003cp\u003eEngineered with a dust- and splash-resistant construction, the Sigma 15mm f\/1.4 DC Contemporary is ready for real-world conditions. From windy desert vistas to damp mountain mornings, it’s designed to keep up with creators who don’t wait for perfect weather. The result is a lens that blends portability, durability, and optical excellence into one highly capable ultra-wide solution.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Astro_13.jpg?v=1771955013\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":63229440164209,"sku":"406965","price":579.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/01_PPhoto_15_1.4_dc_c026_Emt_representative.jpg?v=1771953678"},{"product_id":"sigma-15mm-f-1-4-dc-contemporary-lens-for-canon-rf-aps-c","title":"Sigma 15mm f\/1.4 DC Contemporary Lens for Canon RF (APS-C)","description":"\u003ch3\u003eUltra-Wide Perspective, Reimagined for Crop Sensors\u003c\/h3\u003e\n\u003cp\u003eThe Sigma 15mm f\/1.4 DC Contemporary brings a fresh level of creativity to APS-C mirrorless systems, delivering an expansive field of view paired with a bright f\/1.4 aperture. Designed for photographers and filmmakers who crave dramatic perspectives without added bulk, this compact prime makes it easy to capture immersive landscapes, environmental portraits, astrophotography, and dynamic handheld video with confidence.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/DaisukeFujimura_ExamplePhoto_024.jpg?v=1771954759\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCompact Form, Serious Performance\u003c\/h3\u003e\n\u003cp\u003eNoticeably shorter and lighter than comparable lenses in its class, this 15mm prime is built for movement. At just 220g, it balances beautifully on small mirrorless bodies, making it a natural companion for travel kits, gimbal setups, and long shooting days. The reduced 58mm filter thread keeps accessories streamlined, while the dedicated aperture ring (or control ring on RF versions) provides direct, tactile control that enhances the shooting experience.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/DaisukeFujimura_ExamplePhoto_003.jpg?v=1771954993\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFast, Precise, and Video-Ready\u003c\/h3\u003e\n\u003cp\u003eA lightweight focusing group paired with a responsive stepping motor ensures quick, accurate autofocus for both stills and video. Optical refinements minimize aberration shifts and help control focus breathing, resulting in consistent framing and crisp detail across the focus range. Whether you're working wide open in low light or stopping down for maximum sharpness, the lens maintains impressive clarity and contrast throughout.\u003c\/p\u003e\n\u003ch3\u003eBuilt to Go Further\u003c\/h3\u003e\n\u003cp\u003eEngineered with a dust- and splash-resistant construction, the Sigma 15mm f\/1.4 DC Contemporary is ready for real-world conditions. From windy desert vistas to damp mountain mornings, it’s designed to keep up with creators who don’t wait for perfect weather. The result is a lens that blends portability, durability, and optical excellence into one highly capable ultra-wide solution.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Astro_13.jpg?v=1771955013\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":63229443408241,"sku":"406972","price":579.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/03_PPhoto_15_1.4_dc_c026_Rmt_representative.jpg?v=1771953417"},{"product_id":"sigma-15mm-f-1-4-dc-contemporary-lens-for-fuji-x-mount-aps-c","title":"Sigma 15mm f\/1.4 DC Contemporary Lens for Fuji X-Mount (APS-C)","description":"\u003ch3\u003eUltra-Wide Perspective, Reimagined for Crop Sensors\u003c\/h3\u003e\n\u003cp\u003eThe Sigma 15mm f\/1.4 DC Contemporary brings a fresh level of creativity to APS-C mirrorless systems, delivering an expansive field of view paired with a bright f\/1.4 aperture. Designed for photographers and filmmakers who crave dramatic perspectives without added bulk, this compact prime makes it easy to capture immersive landscapes, environmental portraits, astrophotography, and dynamic handheld video with confidence.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/DaisukeFujimura_ExamplePhoto_024.jpg?v=1771954759\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCompact Form, Serious Performance\u003c\/h3\u003e\n\u003cp\u003eNoticeably shorter and lighter than comparable lenses in its class, this 15mm prime is built for movement. At just 220g, it balances beautifully on small mirrorless bodies, making it a natural companion for travel kits, gimbal setups, and long shooting days. The reduced 58mm filter thread keeps accessories streamlined, while the dedicated aperture ring (or control ring on RF versions) provides direct, tactile control that enhances the shooting experience.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/DaisukeFujimura_ExamplePhoto_003.jpg?v=1771954993\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFast, Precise, and Video-Ready\u003c\/h3\u003e\n\u003cp\u003eA lightweight focusing group paired with a responsive stepping motor ensures quick, accurate autofocus for both stills and video. Optical refinements minimize aberration shifts and help control focus breathing, resulting in consistent framing and crisp detail across the focus range. Whether you're working wide open in low light or stopping down for maximum sharpness, the lens maintains impressive clarity and contrast throughout.\u003c\/p\u003e\n\u003ch3\u003eBuilt to Go Further\u003c\/h3\u003e\n\u003cp\u003eEngineered with a dust- and splash-resistant construction, the Sigma 15mm f\/1.4 DC Contemporary is ready for real-world conditions. From windy desert vistas to damp mountain mornings, it’s designed to keep up with creators who don’t wait for perfect weather. The result is a lens that blends portability, durability, and optical excellence into one highly capable ultra-wide solution.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Astro_13.jpg?v=1771955013\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":63229445570929,"sku":"406975","price":579.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/02_PPhoto_15_1.4_dc_c026_Xmt_representative.jpg?v=1771953274"}],"url":"https:\/\/www.pictureline.com\/collections\/sigma-announcement-1.oembed","provider":"Pictureline","version":"1.0","type":"link"}