{"title":"Sony Full Frame Rebate","description":"","products":[{"product_id":"sony-alpha-a7r-v-digital-camera-body","title":"Sony Alpha a7R V Digital Camera Body","description":"\u003cp\u003eNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p\/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. The A7R V is an important turning point toward the future of imaging.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca class=\"btn\" href=\"https:\/\/www.sony.com\/electronics\/support\/e-mount-body-ilce-7-series\/ilce-7rm5\/downloads\" style=\"background-color: #aa0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\" target=\"_blank\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\" alt=\"new AI processor for Sony A7R V camera\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\"\u003e\u003c\/div\u003e\n\u003ch2\u003eA whole new level of camera intelligence from new AI processing unit\u003c\/h2\u003e\n\u003cp\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/p\u003e\n\u003ch2\u003eNext-generation AF with Real-time Recognition autofocus\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/p\u003e\n\u003ch2\u003e61.0 MP full-frame back-illuminated Exmor R™ CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with 61.0 million pixels and the latest BIONZ XR™ image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.\u003c\/p\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\" alt=\"videographer filming model\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding filmmaking with 8K 24p\/25p and 4K 60p\/50p\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\n\u003ch2\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/h2\u003e\n\u003cp\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\" alt=\"5-Axis in body image stabilization\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAdvanced optical 5-axis in-body image stabilization for 8-step compensation\u003c\/h2\u003e\n\u003cp\u003eThe α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003c\/p\u003e\n\u003ch2\u003eSelectable large\/medium\/small RAW image sizes and quality\u003c\/h2\u003e\n\u003cp\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003c\/p\u003e\n\u003ch2\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/h2\u003e\n\u003cp\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. With the latest version of Imaging Edge Desktop™ software, small pixel-level movements are automatically detected and corrected.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\" alt=\"human pose estimation improves Autofocusing capabilities\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHuman pose estimation utilizes subject form data recognition\u003c\/h2\u003e\n\u003cp\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003c\/p\u003e\n\u003ch2\u003eImproved accuracy of WB control with Visible Light and IR sensor\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AWB function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003c\/p\u003e\n\u003ch2\u003eConsistently accurate exposure and color\u003c\/h2\u003e\n\u003cp\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/p\u003e\n\u003ch2\u003ePrecise image stabilization compensation at the single-pixel level\u003c\/h2\u003e\n\u003cp\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003c\/p\u003e\n\u003ch2\u003eFaster, more precise wide-area AF even in low light\u003c\/h2\u003e\n\u003cp\u003eThe processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area. The latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode. The α7R V also includes a Focus Priority mode for more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\n\u003ch2\u003eFocus bracketing with up to 299 sequentially shifted focus points\u003c\/h2\u003e\n\u003cp\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/p\u003e\n\u003ch2\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/h2\u003e\n\u003cp\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003c\/p\u003e\n\u003ch2\u003eFull-pixel readout for 8K movies with incredible resolution\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution 8K 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the potential resolution provided by the sensor and full-pixel readout.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony A7R V viewfinder design diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eQXGA viewfinder with the highest resolution in its class\u003c\/h2\u003e\n\u003cp\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification22, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003c\/p\u003e\n\u003ch2\u003ePrecise, versatile external flash control\u003c\/h2\u003e\n\u003cp\u003eWhen a compatible Sony external flash unit is used with the camera's auto white balance function, the white balance is adjusted to produce natural skin tones on faces based on the balance between the flash output and ambient light. TTL flash control is applied up to 10 fps continuous shooting so that stable illumination and consistent exposure are achieved for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed.\u003c\/p\u003e\n\u003ch2\u003eExpressive S-Cinetone™ S-Log3, HLG and 10 Creative Look presets in-camera\u003c\/h2\u003e\n\u003cp\u003eBased on the technology of CineAlta™ cameras such as the acclaimed VENICE, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/h2\u003e\n\u003cp\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-gray (18% gray), achieving up to 14+ stops of latitude. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. These advanced settings make it easy to match footage shot on the α7R V with footage shot on VENICE and VENICE 2 digital cinema cameras or FX series cameras equipped with S-Log3 gamma curve settings, for smooth, efficient editing.\u003c\/p\u003e\n\u003ch2\u003eReal-time Tracking AF subject recognition for movies\u003c\/h2\u003e\n\u003cp\u003eThanks to substantial improvements in subject recognition, the camera can provide more reliable Real-time Tracking, keeping track of specified subjects with precise focus, including focus on the subject's eyes. Subject recognition is now enabled for movie shoots as well as still-image photography, for fast, stable focus when shooting. Even with subject recognition OFF, touch operation allows subjects to be acquired and tracked based on color, pattern (luminance) and distance (depth).\u003c\/p\u003e\n\u003ch2\u003eActive Mode for enhanced movie image stabilization\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eBreathing compensation for consistent angle of view\u003c\/h2\u003e\n\u003cp\u003eWhen shooting movies, breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post production20\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\" alt=\"Sony A7R V heat dissipation diagram\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEffective heat dissipation for extended recording times\u003c\/h2\u003e\n\u003cp\u003eHeat generated by the image sensor, image processor, and AI processing unit is effectively dissipated to prevent overheating. One element of this is the graphite material formed into a unique Σ (sigma) shape and built into the image stabilization unit. This allows the image sensor, a major source of heat, to move freely during stabilization while effectively conducting heat away, achieving better heat dissipation. 8K 24p (25p) 10-bit 4:2:0 video can be recorded continuously for approximately 30 minutes.\u003c\/p\u003e\n\u003ch2\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's two media slots support both CFexpress Type A memory cards and UHS-I and UHS-II SDXC\/SDHC cards. The fast writing capabilities of Type A cards contribute to the ability to process large volumes of data without stress. There are separate modes for relay and simultaneous recording.\u003c\/p\u003e\n\u003ch2\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/h2\u003e\n\u003cp\u003eThe Still\/Movie\/S\u0026amp;Q dial allows fast, independent selection, putting the most useful shooting settings for each mode within quick reach.\u003c\/p\u003e\n\u003ch2\u003eTouch operation during shooting and playback\u003c\/h2\u003e\n\u003cp\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003c\/p\u003e\n\u003ch2\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/h2\u003e\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz24 bands and provides 2x2 MIMO support for fast and stable data transfer and reliable communication. The camera can be connected to a computer via Wi-Fi for wireless PC Remote (tethered) shooting using the “Remote” function of Sony’s latest Imaging Edge Desktop application, giving the user greater freedom of movement on location or in the studio. 2.4 GHz or 5GHz14 Wi-Fi bands can be selected as required.\u003c\/p\u003e\n\u003ch2\u003eUVC\/UAC support for high-quality webcam applications\u003c\/h2\u003e\n\u003cp\u003eEasy streaming in 4K25 is possible with a UVC\/UAC compatible smartphone or PC26 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\" alt=\"Sony A7R V weather sealing diagram\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh reliability in challenging working environments\u003c\/h2\u003e\n\u003cp\u003eFor more robust outdoor use, sealing is provided at all body seams, buttons and the battery compartment cover. A carefully designed lens lock button and cushioning around the mount also help resist dust and moisture.\u003c\/p\u003e\n\u003ch2\u003eNew anti-dust system increases dust removal efficiency\u003c\/h2\u003e\n\u003cp\u003eAn ultrasonic actuator causes the filter in front of the image sensor to oscillate at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface. There is also a Shutter When Power Off function that closes the shutter for lens changes.\u003c\/p\u003e\n\u003ch2\u003eDurable magnesium alloy chassis, reliable mechanical shutter\u003c\/h2\u003e\n\u003cp\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame, and rear cover, with durable construction that keeps the camera operating smoothly in hard-working environments. A shutter unit with a fast-response motor minimizes mechanical shutter vibration that can cause blur, while allowing high-speed continuous shooting at up to 10 fps. The shutter is quiet and has been tested for durability in excess of 500,000 shutter cycles.\u003c\/p\u003e\n\u003ch2\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h2\u003e\n\u003cp\u003eThe α7R V supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003c\/p\u003e\n\u003ch2\u003eRecycled materials\u003c\/h2\u003e\n\u003cp\u003eSony is working towards the use of non-plastic packaging materials, with plant-based non-woven fabrics as well as recyclable materials. As for the camera itself, no non-recyclable resources are used in our SORPLAS™ material, which is repeatedly recyclable, durable, and high in quality. Recyclable plastics are also used as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40368737648745,"sku":"ILCE7RM5\/B","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7R-V-Digital-Camera-Body-1.jpg?v=1704236813"},{"product_id":"sony-a9-iii-mirrorless-camera-body","title":"Sony A9 III Mirrorless Camera Body","description":"\u003ch3\u003eSony A9 III Mirrorless Camera Body - Unprecedented Imaging from the World’s First Global Shutter Full-Frame Sensor\u003c\/h3\u003e\n\u003cp\u003eExperience unprecedented imaging capabilities with the Sony A9 III, equipped with groundbreaking technology that redefines professional photography. This mirrorless camera boasts the world's first full-frame stacked 24.6 MP CMOS image sensor with a global shutter system. Unlike traditional rolling shutter sensors, this Exmor RS™ image sensor exposes and reads all pixels simultaneously, eliminating rolling shutter distortion. With a maximum shutter speed of 1\/80,000 second (1\/16,000 second during continuous shooting), the A9 III is a game-changer for capturing fast-moving subjects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-19_480x480.jpg?v=1699395335\" alt=\"A9-III-Mirrorless-Camera-Body-19\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBlackout-Free Shooting with 120 fps Continuous Shooting and Full AF\/AE Tracking\u003c\/h3\u003e\n\u003cp\u003eBlackout-free shooting at 120 fps with full AF\/AE tracking sets the A9 III apart in terms of speed and accuracy. This camera allows you to capture decisive moments without interruption, even during continuous bursts, thanks to its advanced AI processing unit.\u003c\/p\u003e\n\u003ch3\u003ePreserve Split-Second Moments with Maximum Shutter Speed\u003c\/h3\u003e\n\u003cp\u003ePreserve split-second moments with the A9 III's maximum shutter speed of 1\/80,000 second, ensuring sharp images of fast-moving subjects. The camera also synchronizes seamlessly with compatible flash units, guaranteeing even illumination at any shutter speed.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-22_480x480.jpg?v=1699395542\" alt=\"A9-III-Mirrorless-Camera-Body-22\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExmor RS Image Sensor with Global Shutter System\u003c\/h3\u003e\n\u003cp\u003eThe Exmor RS image sensor with a global shutter system features 24.6 million effective pixels, delivering high resolution and distortion-free results for fast-moving subjects. The stacked structure and advanced A\/D conversion enable high-speed processing with minimal delay.\u003c\/p\u003e\n\u003ch3\u003eBIONZ XR™ Image Processing Engine\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR™ image processing engine provides up to eight times more processing power, reducing latency and significantly improving image quality. The A9 III can capture high-quality 14-bit RAW images in all shooting modes.\u003c\/p\u003e\n\u003ch3\u003eComposite RAW Shooting for Reduced Noise\u003c\/h3\u003e\n\u003cp\u003eUtilize Composite RAW Shooting to reduce noise in your images. This feature merges multiple images, allowing you to shoot wildlife at high shutter speeds or portraits in low light with exceptionally low noise, even at higher ISO settings.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-32_480x480.jpg?v=1699395363\" alt=\"A9-III-Mirrorless-Camera-Body-32\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAdvanced 5-Axis Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eThe A9 III is equipped with advanced 5-axis image stabilization, ensuring sharp, blur-free images even at telephoto focal lengths.\u003c\/p\u003e\n\u003ch3\u003eBlackout-Free Shooting for Uninterrupted View\u003c\/h3\u003e\n\u003cp\u003eEnjoy blackout-free shooting with an uninterrupted viewfinder during fast-paced photography. The reduced time lag associated with EVF viewing ensures you never miss fleeting moments.\u003c\/p\u003e\n\u003ch3\u003eUp to 120 AF\/AE Tracking Calculations per Second\u003c\/h3\u003e\n\u003cp\u003eThe camera can perform up to 120 AF\/AE tracking calculations per second, twice as many as its predecessor, ensuring precise subject tracking during continuous shooting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-20_480x480.jpg?v=1699395590\" alt=\"A9-III-Mirrorless-Camera-Body-20\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eNever Miss a Moment with Pre-Capture\u003c\/h3\u003e\n\u003cp\u003ePre-Capture records moments before the shutter release, allowing you to capture split-second events with ease.\u003c\/p\u003e\n\u003ch3\u003eContinuous Shooting Speed Boost\u003c\/h3\u003e\n\u003cp\u003eContinuous Shooting Speed Boost temporarily increases the frame rate to capture fast-paced action accurately.\u003c\/p\u003e\n\u003ch3\u003eReal-Time Recognition AF\u003c\/h3\u003e\n\u003cp\u003eReal-time Recognition AF accurately tracks subjects, even when faces or eyes are obscured. The AI processing unit identifies various subjects, including humans, animals, birds, insects, cars, trains, and airplanes.\u003c\/p\u003e\n\u003ch3\u003eReliable Recognition of a Wider Range of Subjects\u003c\/h3\u003e\n\u003cp\u003eThe AI processing unit supports enhanced Human, Animal, Bird, Insect, Car\/Train, and Airplane recognition. It is capable of recognizing various subjects with high precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-24_480x480.jpg?v=1699395625\" alt=\"A9-III-Mirrorless-Camera-Body-24\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eWide, Fast, Precise Autofocus and Tracking\u003c\/h3\u003e\n\u003cp\u003eThe A9 III now features 759 phase-detection points in a high-density focal plane, covering nearly 95.6% of the image area. This Fast Hybrid AF system combines speed and tracking performance with high precision.\u003c\/p\u003e\n\u003ch3\u003eMatch AF Tracking Response to Subject Movement\u003c\/h3\u003e\n\u003cp\u003eWhether the subject is moving, still, or changing speed, AF tracking can keep track. Simply select a setting [Stable], [Standard], and [Responsive], depending on the speed of the subject and shooting scenario.\u003c\/p\u003e\n\u003ch3\u003eCustomizable Focus Area to Match the Subject\u003c\/h3\u003e\n\u003cp\u003eCustomizable focus areas, flash sync at high shutter speeds, and flicker-free shooting expand creative possibilities.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-26_480x480.jpg?v=1699395654\" alt=\"A9-III-Mirrorless-Camera-Body-26\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlash Sync at up to 1\/80,000 Shutter Speed\u003c\/h3\u003e\n\u003cp\u003eCustomizable focus areas, flash sync at high shutter speeds, and flicker-free shooting expand creative possibilities.\u003c\/p\u003e\n\u003ch3\u003eFlicker-Free Shooting\u003c\/h3\u003e\n\u003cp\u003eThe global-shutter image sensor exposes all pixels simultaneously, so flicker cannot occur within a single image, but may appear between frames. To reduce this type of flicker, Anti-flicker Shooting or Hi frequency flicker-free shooting (Var. Shutter) functions can be used.\u003c\/p\u003e\n\u003ch3\u003eGlobal Shutter Eliminates Flash Banding\u003c\/h3\u003e\n\u003cp\u003eThe A9 III’s advanced image sensor is equipped with a global shutter system that exposes and reads out all pixels at once, eliminating exposure differences that can arise, for example, when shooting alongside press photographers covering an event.\u003c\/p\u003e\n\u003ch3\u003e4K Movies Free of Rolling Shutter\u003c\/h3\u003e\n\u003cp\u003eShoot 4K movies free of rolling shutter distortion with high resolution and detail. The A9 III captures 4K (3840 x 2160) movies at up to 120p, and at 60p with full pixel readout and 6K oversampling for dramatically reduced moiré and jaggies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-23_480x480.jpg?v=1699395685\" alt=\"A9-III-Mirrorless-Camera-Body-23\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e4K 120p Without Cropping\u003c\/h3\u003e\n\u003cp\u003eFor the first time in the α line-up from Sony, the A9 III offers 4K (3840 x 2160) 120p movie recording without cropping, allowing users to utilize the full angle of view provided by any lens.\u003c\/p\u003e\n\u003ch3\u003eS-Cinetone™ for a Cinematic Look\u003c\/h3\u003e\n\u003cp\u003eSony’s S-Cinetone picture profile provides the same color science that delivers beautiful colors and skin tones throughout the highly regarded Cinema Line range.\u003c\/p\u003e\n\u003ch3\u003eBreathing Compensation for Consistent Angle of View\u003c\/h3\u003e\n\u003cp\u003eFocus breathing compensation effectively reduces focus breathing when shooting movies.\u003c\/p\u003e\n\u003ch3\u003eDynamic Active Mode Stabilization\u003c\/h3\u003e\n\u003cp\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera's 5-axis optical in-body image stabilization system.\u003c\/p\u003e\n\u003ch3\u003eAuto Framing Keeps the Subject in a Prominent Position\u003c\/h3\u003e\n\u003cp\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-29_480x480.jpg?v=1699395712\" alt=\"A9-III-Mirrorless-Camera-Body-29\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUniquely Flexible Tilting Monitor\u003c\/h3\u003e\n\u003cp\u003eThe A9 III features a 4-axis multi-angle monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility.\u003c\/p\u003e\n\u003ch3\u003eNew Front Custom Button\u003c\/h3\u003e\n\u003cp\u003eThe camera comes with a new front Custom button for faster, easier operation while holding the grip.\u003c\/p\u003e\n\u003ch3\u003eQXGA 9.44 Million Dot Viewfinder\u003c\/h3\u003e\n\u003cp\u003eThe 9.44 million-dot (approx.) OLED viewfinder includes 0.90x magnification with a 41° FOV for a clear, wide view, and an updated structure that results in a 25 mm high eyepoint.\u003c\/p\u003e\n\u003ch3\u003eDual CFexpress Type A \/SDXC\/SDHC Compatible Media Slots\u003c\/h3\u003e\n\u003cp\u003eThe A9 III’s media slots support CFexpress Type A cards, ideally suited to high-speed continuous still shooting at up to 120 fps.\u003c\/p\u003e\n\u003ch3\u003eOptional VG-C5 Vertical Grip\u003c\/h3\u003e\n\u003cp\u003eThe optional VG-C5 Vertical Grip provides outstanding comfort and operability for long shooting sessions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-33_480x480.jpg?v=1699395436\" alt=\"A9-III-Mirrorless-Camera-Body-33\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" data-mce-fragment=\"1\" data-mce-style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-33_480x480.jpg?v=1699395436\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Reliability for Challenging Environments\u003c\/h3\u003e\n\u003cp\u003eThe A9 III features outstanding dust and moisture resistance, thanks to design refinements with silicone rubber packing around buttons, lens-lock button, cushioning around the lens mount, and other areas.\u003c\/p\u003e\n\u003ch3\u003eRobust and Durable\u003c\/h3\u003e\n\u003cp\u003eWith lightweight, high-rigidity magnesium alloy for its top cover, front cover, internal frame, and rear cover, the A9 III boasts high body durability, high shock resistance, and effective heat dissipation.\u003c\/p\u003e\n\u003ch3\u003eShading Curtain Closed on Power-Off\u003c\/h3\u003e\n\u003cp\u003eA shading curtain protects the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\n\u003ch3\u003eErgonomic Grip Design\u003c\/h3\u003e\n\u003cp\u003eThe A9 III features a grip with a new shape that improves hold and reduces physical stress on the user, even when shooting with heavy telephoto lenses or for long periods of time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"A9-III-Mirrorless-Camera-Body-31\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-31_480x480.jpg?v=1699395792\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImproved Group Display\u003c\/h3\u003e\n\u003cp\u003eWorkflow efficiency gets a drastic boost thanks to image groups. Images taken at up to 120 fps in continuous bursts can be defined as “groups,” making it easier to locate a specific image within a large group of images.\u003c\/p\u003e\n\u003ch3\u003eBuilt-in Wi-Fi for FTP and Smartphone Transfers Plus PC Remote Tethering\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Wi-Fi allows high-speed data transfer, enabling the A9 III to transfer data up to twice as fast as its predecessor. GHz communication offers maximum speed and stability, essential for news and sports shooters.\u003c\/p\u003e\n\u003ch3\u003eClearer Voice Memo Recording\u003c\/h3\u003e\n\u003cp\u003eAdd clear voice memo metadata to still images through a dedicated voice memo microphone that’s built into the camera’s rear panel.\u003c\/p\u003e\n\u003ch3\u003eMultiple IPTC Presets\u003c\/h3\u003e\n\u003cp\u003eIPTC metadata can be added to still images, with the A9 III capable of internally storing up to 20 presets that can then be quickly selected when needed.\u003c\/p\u003e\n\u003ch3\u003eDedicated Still\/Movie\/S\u0026amp;Q Dial for Flexible Hybrid Operation\u003c\/h3\u003e\n\u003cp\u003eIndependently operable stacked drive mode and focus mode dials allow fast access and selection.\u003c\/p\u003e\n\u003ch3\u003eAnti-Dust System Increases Dust Removal Efficiency\u003c\/h3\u003e\n\u003cp\u003eDriven by an ultrasonic actuator, a filter in front of the image sensor oscillates at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"A9-III-Mirrorless-Camera-Body-30\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-30_480x480.jpg?v=1699395463\"\u003e\u003c\/div\u003e\n\u003ch3\u003e1000BASE-T Ethernet for Fast Communication\u003c\/h3\u003e\n\u003cp\u003eThe A9 III provides a built-in connector for wired 1000BASE-T, enabling fast, stable, up to 1 Gbps data transfers.\u003c\/p\u003e\n\u003ch3\u003eUSB Type-C® Connector Supports SuperSpeed USB 10 Gbps (USB 3.2)\u003c\/h3\u003e\n\u003cp\u003eA USB Type-C® connector supports fast SuperSpeed USB 10 Gbps data transfer for backups as well as PC Remote (tethered) shooting.\u003c\/p\u003e\n\u003ch3\u003eTouch Operation During Shooting and Playback\u003c\/h3\u003e\n\u003cp\u003eThe Touch Focus, Touch Tracking, and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display.\u003c\/p\u003e\n\u003ch3\u003eUVC\/UAC Support for High-Quality Webcam Applications\u003c\/h3\u003e\n\u003cp\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC via USB connection, so the A9 III can be used as a high-resolution webcam.\u003c\/p\u003e\n\u003ch3\u003eUSB PD (Power Delivery) Supports Fast Charging\u003c\/h3\u003e\n\u003cp\u003eThe A9 III supports USB PD (Power Delivery), allowing higher power to be supplied from an external source.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40828616835177,"sku":"ILCE-9M3","price":6398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-1.jpg?v=1699377525"},{"product_id":"sony-alpha-a1-ii-camera-body","title":"Sony Alpha a1 II Camera Body","description":"\u003ch3\u003eThe Ultimate Creative Tool for Professionals\u003c\/h3\u003e\n\u003cp\u003eMeet the Sony Alpha a1 II, a groundbreaking innovation designed for creators who demand the absolute best. With its 50.1 MP full-frame sensor, advanced AI-powered autofocus, and lightning-fast 30 fps continuous shooting, this camera redefines excellence in both stills and video. From capturing fleeting wildlife moments to cinematic movie scenes or high-speed sports action, the a1 II guarantees unmatched precision and reliability.\u003c\/p\u003e\n\u003cp\u003eAt its core lies Sony’s BIONZ XR™ image processor, seamlessly paired with a next-generation AI recognition system. These technologies work together to deliver unparalleled speed, accuracy, and image quality. Whether you’re tracking the intricate movements of a dancer, the swift flight of a bird, or a bustling cityscape, the Alpha a1 II keeps pace with your creative vision. Plus, with blackout-free shooting and 120 autofocus calculations per second, you’ll never miss a critical moment, no matter how fast the action unfolds.\u003c\/p\u003e\n\u003cp\u003eThe Alpha a1 II isn’t just a camera—it’s a creative extension of your imagination. Its ergonomic design, responsive controls, and robust build ensure that you can confidently take it into any environment, from the studio to the wilderness. This is a camera that evolves with your art, offering the flexibility and reliability professionals need to excel in any scenario.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-28_1024x1024.jpg?v=1745345306\" alt=\"Alpha-a1-II-Camera-Body-28\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRevolutionary Autofocus for Every Subject\u003c\/h3\u003e\n\u003cp\u003eThe Alpha a1 II features an advanced AI-powered autofocus system that delivers unparalleled subject recognition and tracking. Enhanced algorithms enable precise identification of people, animals, and even vehicles, making it the ultimate tool for dynamic and unpredictable shooting scenarios. Whether you’re photographing a mountain lion in motion, a track star mid-race, or a street scene filled with activity, the camera ensures that every frame is sharp and every detail captured.\u003c\/p\u003e\n\u003cp\u003eHuman pose estimation technology takes subject tracking to the next level, maintaining focus on individuals even when their faces are turned away or partially obscured. Meanwhile, improvements in eye detection for animals and birds—now 30% better than its predecessor—make this a dream tool for wildlife photographers. Paired with customizable focus area options and selectable release time lag settings, the Alpha a1 II ensures that your focus is exactly where it needs to be, even in the most complex scenes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-29_1024x1024.jpg?v=1745345306\" alt=\"Alpha-a1-II-Camera-Body-27\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinema-Quality Video in Your Hands\u003c\/h3\u003e\n\u003cp\u003eDesigned with filmmakers in mind, the Alpha a1 II boasts an array of video features that rival dedicated cinema cameras. Its ability to record in stunning 8K resolution with 4:2:2 10-bit color brings unparalleled realism and detail to your footage. Dynamic Active Mode stabilization ensures smooth, steady shots even in the most active environments, while features like focus breathing compensation and user LUT support provide precise control over your cinematic look.\u003c\/p\u003e\n\u003cp\u003eHigh frame rate capabilities allow for 4K recording at up to 120p, delivering breathtaking slow-motion footage that reveals every nuance of movement. Meanwhile, the camera’s intelligent auto-framing technology adjusts composition in real time, making it ideal for solo creators or on-the-go videographers. With Sony’s extensive video functionality, the Alpha a1 II turns any shoot into a professional production.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-27_1024x1024.jpg?v=1745345306\" alt=\"Alpha-a1-II-Camera-Body-29\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt for Seamless Professional Workflows\u003c\/h3\u003e\n\u003cp\u003eEfficiency is at the heart of the Alpha a1 II, designed to meet the demanding workflows of modern professionals. Dual card slots supporting CFexpress Type A and SD cards ensure lightning-fast data handling, while built-in wired and wireless LAN connectivity allows for rapid file transfers directly from the camera. Whether you’re capturing breaking news, documenting a wedding, or shooting on set, the Alpha a1 II makes delivering your work to editors and clients easier than ever.\u003c\/p\u003e\n\u003cp\u003eInnovative tools like voice memo tagging and IPTC metadata embedding simplify communication with editors, while compatibility with Sony’s Creator’s Cloud platform integrates your workflow from capture to post-production. From the field to the studio, the Alpha a1 II empowers creators with tools that save time and maximize results, letting you focus on the art of storytelling.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51976773927281,"sku":"ILCE-1M2","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-1.jpg?v=1732038573"},{"product_id":"sony-a7-v-mirrorless-camera","title":"Sony Alpha a7 V Mirrorless Camera","description":"\u003ch3\u003eRedefining What a Full-Frame Camera Can Do\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7 V ushers in a new generation of creative capability with a refined full-frame Exmor RS™ sensor built for speed, clarity, and dynamic range. Its partially stacked architecture accelerates readout dramatically, unlocking ultra-fast shutter speeds, fluid 30 fps continuous shooting, and exceptional 4K recording at high frame rates. Photographers and filmmakers gain remarkable flexibility—from deep shadows to bright highlights—thanks to expansive dynamic range and beautifully smooth tonal detail.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/brandfolder.com\/sony-electronics-camera\/attachments\/embed\/25nggwtvncpmcp9m534jhf7?resource_type=Brandfolder\u0026amp;frame=auto\u0026amp;animated=false\u0026amp;loop=false\u0026amp;muted=false\u0026amp;autoplay=false\" height=\"506\" width=\"900\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Imaging Power\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the a7 V is the advanced BIONZ XR2™ engine, now integrated with a dedicated AI processing unit. This combination enhances every step of the imaging pipeline, from intelligent autofocus recognition to refined color accuracy. Subjects stay sharp with Real-time Recognition AF that understands human movement, animal behavior, and even vehicle shapes with unmatched precision. The system also supports a lightweight RAW workflow and a redesigned interface for a smoother, more efficient shooting experience.\u003c\/p\u003e\n\u003ch3\u003eNext-Level RAW Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V expands creative development through its enhanced Composite RAW and Extended RAW Processing options. Capture multiple frames for ultra-clean results, generate high-resolution composites with quadruple pixel data, or reduce noise while retaining exquisite detail. Whether shooting sharp action or delicate motion, these new RAW capabilities offer an extraordinary amount of post-production control.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2_DSC03533.jpg?v=1764710708\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStabilization Built for Motion\u003c\/h3\u003e\n\u003cp\u003eSony’s upgraded 5-axis optical stabilization system works alongside gyro-based correction and refined algorithms to deliver impressively steady results. With up to 7.5 stops of compensation at the center of the frame, handheld work becomes easier than ever—even in telephoto ranges or dim environments. Pair the camera with stabilized Sony lenses for even stronger shake reduction during both stills and video.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Speed, Precision, and Reliability\u003c\/h3\u003e\n\u003cp\u003eEvery aspect of the a7 V is crafted for capturing decisive moments. High-density autofocus covers nearly the entire frame, with customizable focus zones for tricky compositions. The camera maintains accurate AF in deep low light, ensures blackout-free shooting at high frame rates, and even records images starting before the shutter fully engages using Pre-Capture. A dedicated speed-boost button adds instant burst acceleration when timing is everything.\u003c\/p\u003e\n\u003ch3\u003eOutstanding 4K and High-Frame-Rate Recording\u003c\/h3\u003e\n\u003cp\u003eWith full-pixel readout and no pixel binning, the a7 V oversamples from 7K to produce incredibly detailed 4K 60p footage. For dramatic slow motion, 4K 120p recording delivers crisp clarity, while Full HD options allow ultra-slow playback at up to 10x. Sony’s audio processing brings new noise-reduction technology to both internal and external microphones, helping keep dialogue and ambient sound clean during production.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2__DSC03683.jpg?v=1764711290\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilization for Filmmakers\u003c\/h3\u003e\n\u003cp\u003eActive Mode brings steady handheld performance to standard and high-frame-rate video, while Dynamic Active Mode layers in electronic stabilization for even more aggressive shake control. Whether walking, panning, or capturing action on the move, footage remains smooth and immersive without sacrificing image quality.\u003c\/p\u003e\n\u003ch3\u003eFlexible Viewing and Rugged Build\u003c\/h3\u003e\n\u003cp\u003eThe innovative 4-axis tilt-and-swivel monitor provides nearly limitless positioning, making it easy to frame high, low, or angled compositions. A high-resolution Quad-VGA OLED viewfinder ensures clarity in bright or difficult conditions, while the magnesium alloy body strengthens durability without adding bulk. Extensive weather-sealing and enhanced heat management help maintain performance during long shoots or extreme outdoor sessions.\u003c\/p\u003e\n\u003ch3\u003eConnected for Modern Creators\u003c\/h3\u003e\n\u003cp\u003eFast Wi-Fi with 5 GHz and 6 GHz support enables quick transfers and tethered workflows, while USB streaming up to 4K 30p offers direct broadcast capability. The camera integrates seamlessly with Sony’s Creators’ App and Monitor \u0026amp; Control, providing remote operation and simplified file delivery for photo and video teams.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Sustainability and Long-Term Use\u003c\/h3\u003e\n\u003cp\u003eSony continues its environmental commitment by incorporating recycled materials throughout the camera and packaging. Efficient power management, strong thermal design, and durable construction ensure the a7 V remains a dependable tool for years of creative exploration.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62749449191793,"sku":"ILCE-7M5\/B","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_front.jpg?v=1767207962"},{"product_id":"sony-alpha-a7-v-with-fe-28-70mm-f3-5-5-6-oss-ii-lens-kit","title":"Sony Alpha a7 V with FE 28-70mm f3.5-5.6 OSS II Lens Kit","description":"\u003ch3\u003eRedefining What a Full-Frame Camera Can Do\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7 V ushers in a new generation of creative capability with a refined full-frame Exmor RS™ sensor built for speed, clarity, and dynamic range. Its partially stacked architecture accelerates readout dramatically, unlocking ultra-fast shutter speeds, fluid 30 fps continuous shooting, and exceptional 4K recording at high frame rates. Photographers and filmmakers gain remarkable flexibility—from deep shadows to bright highlights—thanks to expansive dynamic range and beautifully smooth tonal detail.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/brandfolder.com\/sony-electronics-camera\/attachments\/embed\/25nggwtvncpmcp9m534jhf7?resource_type=Brandfolder\u0026amp;frame=auto\u0026amp;animated=false\u0026amp;loop=false\u0026amp;muted=false\u0026amp;autoplay=false\" height=\"506\" width=\"900\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Imaging Power\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the a7 V is the advanced BIONZ XR2™ engine, now integrated with a dedicated AI processing unit. This combination enhances every step of the imaging pipeline, from intelligent autofocus recognition to refined color accuracy. Subjects stay sharp with Real-time Recognition AF that understands human movement, animal behavior, and even vehicle shapes with unmatched precision. The system also supports a lightweight RAW workflow and a redesigned interface for a smoother, more efficient shooting experience.\u003c\/p\u003e\n\u003ch3\u003eNext-Level RAW Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V expands creative development through its enhanced Composite RAW and Extended RAW Processing options. Capture multiple frames for ultra-clean results, generate high-resolution composites with quadruple pixel data, or reduce noise while retaining exquisite detail. Whether shooting sharp action or delicate motion, these new RAW capabilities offer an extraordinary amount of post-production control.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2_DSC03533.jpg?v=1764710708\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStabilization Built for Motion\u003c\/h3\u003e\n\u003cp\u003eSony’s upgraded 5-axis optical stabilization system works alongside gyro-based correction and refined algorithms to deliver impressively steady results. With up to 7.5 stops of compensation at the center of the frame, handheld work becomes easier than ever—even in telephoto ranges or dim environments. Pair the camera with stabilized Sony lenses for even stronger shake reduction during both stills and video.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Speed, Precision, and Reliability\u003c\/h3\u003e\n\u003cp\u003eEvery aspect of the a7 V is crafted for capturing decisive moments. High-density autofocus covers nearly the entire frame, with customizable focus zones for tricky compositions. The camera maintains accurate AF in deep low light, ensures blackout-free shooting at high frame rates, and even records images starting before the shutter fully engages using Pre-Capture. A dedicated speed-boost button adds instant burst acceleration when timing is everything.\u003c\/p\u003e\n\u003ch3\u003eOutstanding 4K and High-Frame-Rate Recording\u003c\/h3\u003e\n\u003cp\u003eWith full-pixel readout and no pixel binning, the a7 V oversamples from 7K to produce incredibly detailed 4K 60p footage. For dramatic slow motion, 4K 120p recording delivers crisp clarity, while Full HD options allow ultra-slow playback at up to 10x. Sony’s audio processing brings new noise-reduction technology to both internal and external microphones, helping keep dialogue and ambient sound clean during production.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2__DSC03683.jpg?v=1764711290\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilization for Filmmakers\u003c\/h3\u003e\n\u003cp\u003eActive Mode brings steady handheld performance to standard and high-frame-rate video, while Dynamic Active Mode layers in electronic stabilization for even more aggressive shake control. Whether walking, panning, or capturing action on the move, footage remains smooth and immersive without sacrificing image quality.\u003c\/p\u003e\n\u003ch3\u003eFlexible Viewing and Rugged Build\u003c\/h3\u003e\n\u003cp\u003eThe innovative 4-axis tilt-and-swivel monitor provides nearly limitless positioning, making it easy to frame high, low, or angled compositions. A high-resolution Quad-VGA OLED viewfinder ensures clarity in bright or difficult conditions, while the magnesium alloy body strengthens durability without adding bulk. Extensive weather-sealing and enhanced heat management help maintain performance during long shoots or extreme outdoor sessions.\u003c\/p\u003e\n\u003ch3\u003eConnected for Modern Creators\u003c\/h3\u003e\n\u003cp\u003eFast Wi-Fi with 5 GHz and 6 GHz support enables quick transfers and tethered workflows, while USB streaming up to 4K 30p offers direct broadcast capability. The camera integrates seamlessly with Sony’s Creators’ App and Monitor \u0026amp; Control, providing remote operation and simplified file delivery for photo and video teams.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Sustainability and Long-Term Use\u003c\/h3\u003e\n\u003cp\u003eSony continues its environmental commitment by incorporating recycled materials throughout the camera and packaging. Efficient power management, strong thermal design, and durable construction ensure the a7 V remains a dependable tool for years of creative exploration.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62749490708849,"sku":"ILCE-7M5M\/B","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony_Alpha_a7_V_with_FE_28-70mm_f3.5-5.6_OSS_II_Lens_Kit.jpg?v=1764887937"},{"product_id":"sony-a7r-vi-digital-camera-body","title":"Sony a7R VI Digital Camera Body","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iDhbKSdqqb8?si=ObdczCLJ24zQ0FBa\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha 7R VI is built for creators who demand exceptional detail, speed, and versatility in a professional full-frame camera system. Combining a newly developed 66.8MP full-frame fully stacked Exmor RS™ CMOS sensor with Sony’s advanced BIONZ XR2™ image processing engine and integrated AI processing unit, the Alpha 7R VI delivers extraordinary resolution alongside blackout-free continuous shooting, intelligent subject recognition, and powerful video capabilities.\u003c\/p\u003e\n\u003cp\u003eDesigned for portrait, wildlife, landscape, and hybrid creators, the Alpha 7R VI blends high-resolution imaging with the responsiveness needed for fast-moving subjects and demanding production environments. Its stacked sensor architecture dramatically improves readout speed, enabling up to 30 fps blackout-free continuous shooting with full AF\/AE tracking while maintaining impressive image quality and dynamic range.\u003c\/p\u003e\n\u003ch3\u003eExceptional Resolution and Image Quality\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7R VI delivers class-leading 66.8MP resolution with refined image quality designed for photographers who need maximum detail and editing flexibility. Landscapes benefit from outstanding dynamic range and reduced shadow noise, while portraits maintain realistic skin tones and smooth tonal transitions. Sony’s advanced processing system also supports expanded ISO sensitivity up to 102400 for stills, helping creators work confidently across a wide range of lighting conditions.\u003c\/p\u003e\n\u003cp\u003eTo further improve color accuracy and consistency, the camera utilizes a Visible Light + IR sensor paired with deep learning-based illumination estimation for highly stable and accurate auto white balance. An updated D-Range Optimizer balances highlights and shadows more naturally, helping preserve detail in difficult high-contrast scenes.\u003c\/p\u003e\n\u003cp\u003eThe Alpha 7R VI also introduces expanded RAW workflow options including lightweight Compressed (HQ) RAW recording for smaller file sizes while maintaining excellent image quality. Composite RAW modes support Pixel Shift Multi, NR Shooting, and HDR Shooting workflows, while Extended RAW processing enables image generation up to approximately 270MP for creators who require the highest levels of detail.\u003c\/p\u003e\n\u003ch3\u003eSpeed, Autofocus, and Intelligent Tracking\u003c\/h3\u003e\n\u003cp\u003eDespite its ultra-high-resolution sensor, the Alpha 7R VI is engineered for speed. The camera supports blackout-free continuous shooting at up to 30 fps with up to 60 AF\/AE calculations per second for reliable subject tracking during high-speed bursts. Pre-Capture functionality can also record moments just before the shutter is fully pressed, helping photographers preserve critical action sequences that happen unexpectedly.\u003c\/p\u003e\n\u003cp\u003eSony’s enhanced Real-time Recognition AF+ system utilizes advanced AI-based human pose estimation technology for improved tracking performance across both stills and video. Subject recognition modes include Human, Animal, Bird, Insect, Car\/Train, and Airplane detection, while Auto mode can automatically identify subject types in many shooting situations.\u003c\/p\u003e\n\u003cp\u003eThe autofocus system features approximately 759 phase-detection AF points covering around 94% of the image area, delivering precise focusing performance even when subjects are small within the frame. Low-light AF performance has also been refined, helping maintain accurate focus in challenging shooting conditions.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Video Features for Hybrid Creators\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7R VI is equally capable on the video side, offering full-frame 4K 60p recording without cropping along with high frame rate 4K 120p capture for slow-motion workflows. The camera also supports 8K 30p recording with 8.2K oversampling, delivering exceptional detail and flexibility for professional productions.\u003c\/p\u003e\n\u003cp\u003eAdvanced video tools including 4:2:2 10-bit recording, S-Log3, S-Cinetone™, and imported LUT support provide expanded flexibility for color grading and post-production. Enhanced stabilization modes help improve handheld shooting performance, while breathing compensation minimizes visible angle-of-view shifts during focus transitions for smoother cinematic footage.\u003c\/p\u003e\n\u003cp\u003eAudio capabilities have also been expanded with in-camera audio processing designed to reduce background noise, wind noise, and lens noise during recording. When paired with the optional XLR-A4 adapter, the camera supports 32-bit float audio recording for greater dynamic range and editing flexibility.\u003c\/p\u003e\n\u003ch3\u003eProfessional Design and Workflow Features\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7R VI features a refined body design optimized for professional use. A bright 9.44-million-dot OLED electronic viewfinder delivers clear viewing with a DCI-P3 equivalent gamut and increased brightness for easier operation in outdoor conditions. The versatile 4-axis multi-angle touchscreen monitor adds flexibility for both photo and video shooting from a variety of angles.\u003c\/p\u003e\n\u003cp\u003eAdditional workflow-focused features include illuminated rear controls, a front tally lamp, dual CFexpress Type A and SD card slots, dual USB Type-C® ports, and advanced Wi-Fi connectivity for fast wireless transfers, tethered shooting, and live streaming support.\u003c\/p\u003e\n\u003cp\u003eSony also refined the camera’s thermal management system to support extended recording sessions while maintaining stable performance. Combined with a durable magnesium alloy chassis and weather-resistant design, the Alpha 7R VI is built to perform reliably in demanding production environments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":63606253126001,"sku":"ILCE-7RM6\/B","price":4498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/af31c62a-3f54-4937-b3a5-5991a4c25295.jpg?v=1778685644"}],"url":"https:\/\/www.pictureline.com\/collections\/sony-full-frame-rebate.oembed","provider":"Pictureline","version":"1.0","type":"link"}