{"title":"Sony Price Drop Collection","description":"","products":[{"product_id":"sony-fe-50mm-f1-8-lens","title":"Sony FE 50mm f1.8 Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 49mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/1.8 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e N\/A \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e FE \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eLarge F1.8 maximum aperture enables beautiful defocusing effects\u003c\/li\u003e\n\u003cli\u003e7-blade circular aperture creates beautiful defocussed bokeh\u003c\/li\u003e\n\u003cli\u003eCompact, lightweight design ideal for full-frame E-mount cameras\u003c\/li\u003e\n\u003cli\u003eAspherical element controls spherical aberration and coma\u003c\/li\u003e\n\u003cli\u003eDouble-gauss configuration suppresses field curvature \u0026amp; distortion\u003c\/li\u003e\n\u003cli\u003eMetal mount adds solid durability as well as a sophisticated feel\u003c\/li\u003e\n\u003cli\u003eFast DC motor focus actuator system drives all lens groups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003eSmooth defocusing\u003c\/b\u003e\u003cbr\u003e\u003cspan style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003eThe F1.8 maximum aperture opens up a world of beautiful prime-lens bokeh. The large F1.8 maximum aperture is also an advantage when shooting night scenes or in dimly lit interiors. When used with an α series camera body that features in-body image stabilization, even greater low-light capability enables handheld capture of clear images in dark scenes without having to use excessively high ISO sensitivity. \u003c\/span\u003e\u003cbr\u003e\u003cb style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003e7-blade circular aperture\u003c\/b\u003e\u003cbr\u003e\u003cspan style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003eThe 7-blade circular aperture maximizes the beauty of large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused background bokeh. \u003c\/span\u003e\u003cbr\u003e\u003cb style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003eRefined optical performance\u003c\/b\u003e\u003cbr\u003e\u003cspan style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003eThe lens has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. A double-gauss configuration effectively suppresses field curvature and distortion, while a precisely placed aspherical element controls spherical aberration and coma for excellent optical characteristics right out to the image periphery. An aspherical element in a new optical design controls all types of aberration (spherical, coma, distortion), rendering the subject with superior sharpness. \u003c\/span\u003e\u003cbr\u003e\u003cb style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003eSolid Durability\u003c\/b\u003e\u003cbr\u003e\u003cspan style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003eDesigned for reliability in a wide range of environments, the metal mount adds a sophisticated feel as well as solid durability. \u003c\/span\u003e\u003cbr\u003e\u003cb style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003eFast, agile focusing\u003c\/b\u003e\u003cbr\u003e\u003cspan style=\"font-size: 1rem; letter-spacing: initial; line-height: 1.42857rem; text-transform: initial;\"\u003eFast and accurate autofocus is achieved with a newly developed DC motor focus actuator system which drives all lens groups for optimum focus precision and speed as well as quiet operation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":17187120449,"sku":"SEL50F18F\/2","price":248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL50F18F_A.jpg?v=1610751262"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 200-600mm f5.6-6.3 G OSS Lens\u003c\/strong\u003e has a versatile 200-600mm super-telephoto zoom lens with superb image quality. With 5x ED (Extra-low Dispersion) glass elements, and 1x aspherical element that dramatically reduces chromatic abortion ultimately increasing corner-to-corner sharpness throughout the zoom range. The AF is fast, precise, and quiet while tenaciously tracking moving subjects with refined control for ultimate reliability for use in the field.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM\" height=\"720\" width=\"1280\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch3\u003eOutstanding G Lens resolution throughout the zoom range\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 OSS Lens features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. Achieving outstanding G Lens resolution, the lens incorporates an aspherical element with five ED (Extra-low Dispersion) glass elements with a new optical design to minimize chromatic aberration which is often an issue at super-telephoto focal lengths. A Nano AR Coating is used to reduce flare and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1_-_Outstanding_G-Lens_large.jpg?v=1560273017\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: left;\"\u003eE200-600mm with extended reach\u003c\/h4\u003e\n\u003cp\u003eThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of F5.6-6.3 (wide to tele). This incredible zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm (F9) or 1200mm (F13) respectively while maintaining outstanding image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, F8-9 and with the 2.0x teleconverter is 400-1200mm, F11-13.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/2_-_200-600_with_extended_reach_large.jpg?v=1560273046\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003eDDSSM delivers fast, precise, quiet autofocus\u003c\/h4\u003e\n\u003cp\u003eThis 200-600mm lens employs Sony’s Direct Drive Supersonic Wave Motor (DDSSM) system which has the ability and precision needed to drive the heavy focus group, this ensures that moving subjects are quietly tracked with exceptional speed and precision. With high positioning accuracy, you can pinpoint autofocus with blazing speed. This advanced DDSSM system is also incredibly quiet, avoiding unwanted noise that can disrupt an unpredictable subject. The DDSSM focus system ensures that moving subjects are quietly tracked with exceptional speed and precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/3_-_DDSM_large.jpg?v=1560273072\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInternal zoom mechanism\u003c\/h4\u003e\n\u003cp\u003eAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operation with light zoom ring torque and is ideal in difficult outdoor conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4_-_Internal-zoom-mechnism_large.jpg?v=1560273090\"\u003e\u003c\/p\u003e\n\u003ch4\u003e11-blade circular aperture\u003c\/h4\u003e\n\u003cp\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by the SEL200600G lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G Lens bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5_-_11-blade_circular_aperture_large.jpg?v=1560273135\"\u003e\u003c\/p\u003e\n\u003ch4\u003eED glass reduces flare and ghosting\u003c\/h4\u003e\n\u003cp\u003eED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification, out of the picture. The 200-600mm G Super telephoto zoom lens incorporates one five ED glass elements to maximize resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/6_-_ED_Glass_large.jpg?v=1560273156\"\u003e\u003c\/p\u003e\n\u003ch4\u003eAspherical lens reduces spherical aberration\u003c\/h4\u003e\n\u003cp\u003eAn aspherical lens is incorporated to dramatically reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore the alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/7_-_Aspherical_lens_large.jpg?v=1560273170\"\u003e\u003c\/p\u003e\n\u003ch4\u003eNano AR Coating\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/8_-_Nano-AR-Coating_large.jpg?v=1560273184\"\u003e\u003c\/p\u003e\n\u003ch4\u003e3-mode Built-in Optical SteadyShot\u003c\/h4\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot™ image stabilization with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths.MODE 2 offers ideal stabilization for panned shots, while MODE 3 (first introduced in the SEL400F28GM) provides enhanced viewfinder stabilization that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilization is available with compatible bodies (α9 \/αR III \/α7 III \/ α7R II \/α7S II \/α7 II \/α6500). MODE 3 is supported by the latest α9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/9_-_3-mode_Built-in_Optical_SteadyShot_large.jpg?v=1560273199\"\u003e\u003c\/p\u003e\n\u003ch4\u003eCustomizable focus hold buttons\u003c\/h4\u003e\n\u003cp\u003eCustomizable focus hold buttons are provided in three locations 90° apart for easy, instant access when shooting in any orientation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera menu, allowing them to be assigned to a different function selected by the user.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/10_-_Customizable_focus_hold_buttons_large.jpg?v=1560273214\"\u003e\u003c\/p\u003e\n\u003ch4\u003eRobust reliability\u003c\/h4\u003e\n\u003cp\u003eSony’s lens sealing maximizes resistance to dust andmoisture2, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/11_-_Robust_Reliability_large.jpg?v=1560273233\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/12_-_Instant_auto_and_manual_focus_large.jpg?v=1560273247\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFluorine front-element coating\u003c\/h4\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\n\u003cp\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 10m-2.7m, and ∞-10m.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/14_-_Focus_range_llimiter_large.jpg?v=1560273272\"\u003e\u003c\/p\u003e\n\u003ch4\u003eLinear Response MF\u003c\/h4\u003e\n\u003cp\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/15_-_Linear_Response_MF_large.jpg?v=1560273288\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28436244627561,"sku":"SEL200600G","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL200600G_A-Large.jpg?v=1569221344"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f1.8 Lens","description":"\u003cdiv class=\"detailsbox\"\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e 55mm \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eFilter Size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e f\/1.8 \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eAperture\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"spec\"\u003e\n\u003cspan class=\"big\"\u003e N\/A \u003c\/span\u003e \u003cbr\u003e \u003cspan class=\"small\"\u003eStabilized\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"speclast\"\u003e\n\u003cspan class=\"big\"\u003e Sony E \u003c\/span\u003e\u003cbr\u003e \u003cspan class=\"small\"\u003eMount\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"detailsbox2\"\u003e\u003c\/div\u003e\n\u003cp\u003eA lens for everyday use! The \u003cstrong\u003eSony FE 35mm f\/1.8 lens\u003c\/strong\u003e is compact and lightweight, and a large-aperture prime lens that is ideal for full-frame and APS-C cameras. This lens provides mobility and convenience for shooting a wide range of subjects from everyday snapshots, food photography, landscapes, night scenes and more. It provides outstanding corner-to-corner image quality and beautiful bokeh, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/5DCL7tYmEnE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003ch4\u003eLarge F1.8 maximum aperture\u003c\/h4\u003e\n\u003cp\u003eThe 35mm focal length is a perfect choice for everyday snapshots, food photography, landscapes, night scenes and more as the maximum F1.8 aperture opens up a world of beautiful prime-lens bokeh. The large F1.8 maximum aperture enables beautiful defocusing effects and enables the massive amount of light for low-light or dimly lit shooting scenarios.\u003c\/p\u003e\n\u003ch4\u003e9-blade circular aperture\u003c\/h4\u003e\n\u003cp\u003eThe 9-blade circular aperture maximizes the beauty captured by this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused background bokeh as well as naturally rendered points of defocused light.\u003c\/p\u003e\n\u003ch4\u003eRefined optical performance\u003c\/h4\u003e\n\u003cp\u003eThe refined optical design includes an aspheric glass element that dramatically reduces spherical aberration while also reducing lens size and weight. Field curvature is carefully corrected by this specially shaped aspherical lens to restore the alignment of light rays at the image plane. Superior contrast is maintained across the entire image, even at large-aperture settings, resulting in corner-to-corner sharpness.\u003c\/p\u003e\n\u003ch4\u003eLinear motor for fast and precise focusing\u003c\/h4\u003e\n\u003cp\u003eThe linear motor is used to allow fast, precise focusing, even at challenging maximum F1.8 aperture where the depth of field is very shallow. Operation is responsive and quiet whether you’re focusing manually or using autofocus. This, with its rapid response ability for fine focus adjustment, makes it ideal for movie recording as well.\u003c\/p\u003e\n\u003ch4\u003eCompact and lightweight\u003c\/h4\u003e\n\u003cp\u003eWeighing in at only 9.9 oz. (280g)and measuring a mere Φ2.58” x 2.87“ (Φ65.6mm x 73mm), the 35mm F1.8 is an ideal compact and lightweight everyday lens. Additionally, its compact dimensions make it an appealing choice for both Full-frame as well as APS-C bodies, offering a 52.5mm equivalent focal length on APS-C cameras.\u003c\/p\u003e\n\u003ch4\u003eCustomizable focus hold button\u003c\/h4\u003e\n\u003cp\u003eThe focus hold button not only performs its primary function to lock focus when recomposing but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring among others.\u003c\/p\u003e\n\u003ch4\u003e8.66” min.focus distance\u003c\/h4\u003e\n\u003cp\u003eGet close-up with a minimum 8.66” focus distance and maximum 0.24x magnification for macro and other interesting shots.\u003c\/p\u003e\n\u003ch4\u003eAF\/MF switch\u003c\/h4\u003e\n\u003cp\u003eA direct AF\/MF switch on the lens barrel conveniently allows for fast selection between autofocus or manual focus without having to access any menus.\u003c\/p\u003e\n\u003ch4\u003eLinear Response Manual Focus\u003c\/h4\u003e\n\u003cp\u003eLinear Response manual focus (MF)allows for fine, responsive Manual Focus control, especially needed when shooting fine detail, close-up images or pulling critical focus while shooting in movie mode. Linear Response Manual Focus delivers predictable and repeatable manual focus control.\u003c\/p\u003e\n\u003ch4\u003eInternal focusing\u003c\/h4\u003e\n\u003cp\u003eThe overall length of the lens does not change when focusing which is especially important when using for video recording. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient when using a polarizing filter.\u003c\/p\u003e\n\u003ch4\u003eDust and moisture resistant1for robust reliability\u003c\/h4\u003e\n\u003cp\u003eThe dust and moisture resistant* design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\n\u003cp\u003e*Not guaranteed to be 100% dust and moisture resistant.\u003c\/p\u003e\n\u003cdiv\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":28680354496617,"sku":"SEL35F18F","price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL35F18F_A.jpg?v=1569238681"},{"product_id":"sony-cyber-shot-dsc-rx100-vii-digital-camera","title":"Sony Cyber-Shot DSC-RX100 VII Digital Camera","description":"\u003cp\u003eThe \u003cstrong\u003eSony Cyber-Shot DSC-RX100 VII\u003c\/strong\u003e is a Compact Digital Camera with 1.0-type 20.1MP stacked CMOS sensor, up to 60 times\/sec. AF\/AE calculations and up to 20 fps Blackout-free Shooting, up to 90fps Single Burst Shooting, 357-point focal-plane phase-detection AF, 0.02 sec high AF speed, Real-time Tracking and Real-time Eye AF, 24-200mm F2.8-F4.5 zoom lens, 4K HDR (HLG) video recording, Active mode image stabilization in 4K movie, and microphone jack.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"970\" height=\"581\" src=\"https:\/\/www.youtube.com\/embed\/Xb9UyETiQk0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch2\u003eZEISS® Vario-Sonnar T* 24-200mm F2.8-F4.5 high magnification zoom Lens\u003c\/h2\u003e\n\u003cp\u003eThe ZEISS® Vario-Sonnar T* 24-200mm F2.8-4.5 zoom lens covers a broad zoom range equivalent to two standard zoom lenses (24-70mm and 70-200mm), all in a very compact size. It's configured with eight aspherical lens elements to achieve maximum resolution, clarity and contrast across the entire zoom range and all the way out to the edge of the image. Four of Sony's original AA (advanced aspherical) elements help minimize spherical, coma and chromatic aberrations.\u003c\/p\u003e\n\u003ch2\u003eWorld’s fastest hybrid AF system\u003c\/h2\u003e\n\u003cp\u003eThe fast, highly accurate autofocus can achieve a remarkable 0.02-sec acquisition speed, the world's fastest, to capture fleeting moments with precision. A total of 357 focal-plane phase-detection AF points covering approx. 68% of the image area–work in conjunction with 425 contrast-detection AF points and High-density AF Tracking Technology to follow even erratically moving subjects reliably.\u003c\/p\u003e\n\u003ch2\u003eUp to 20 fps Blackout-free Shooting, up to 60 times\/sec. AF\/AE calculations\u003c\/h2\u003e\n\u003cp\u003eThe new image sensor offers continuous shooting at up to 20fps, and the camera tracks subjects with AF\/AE calculations at up to 60 times per second, even when they are moving erratically or at high speed. Blackout-free Shooting6lets you track your subject's movement without interruption on the camera's LCD display or viewfinder screen just as if you were following with the naked eye.\u003c\/p\u003e\n\u003ch2\u003eSingle Burst Shooting captures 7 shots at up to 30\/60\/90 fps in JPEG\/RAW\u003c\/h2\u003e\n\u003cp\u003eThe new Single Burst Shooting7 function will capture the tiniest slices of daily life, such as the very instant a tennis ball hits the racket, and turn them into works of art. Take seven shots in rapid succession at selectable speeds of 90fps, 60fps or 30fps, all triggered by a single press of the shutter button. Even fast-moving subjects can be captured thanks to the Anti-distortion Shutter, in RAW as well as JPEG image formats.\u003c\/p\u003e\n\u003ch2\u003eAI-based Real-time Tracking for stills and movies, and Touch Tracking\u003c\/h2\u003e\n\u003cp\u003eReal-time Tracking uses subject-recognition algorithms (AI) that draw on color, pattern (brightness), subject distance (depth) and face\/eye information to track subjects wherever they move. Maintaining a constant, steady focus on a moving subject helps capture every important moment of action as it happens, whether taking stills or movies. Tracking can also be initiated through Touch Tracking, for both stills and movies.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"920\" height=\"520\" src=\"https:\/\/www.youtube.com\/embed\/7IkerECiPbA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch2\u003eReal-time Eye AF for human (stills and movies), and for animals (stills only)\u003c\/h2\u003e\n\u003cp\u003eReal-time Eye AF detects the subject's eyes and maintains focus as the subject moves, leaving you free to compose your shot. The subject's eyes are detected with half-press of the shutter, and it's possible to select either the left or right eye of the subject. It can be used in conjunction with Real-time Tracking, in which case the focus frame can seamlessly switch between the subject's face and eyes as the subject moves. Real-time Eye AF for Animals is also supported, helping to produce better pet portraits and wildlife shots.\u003c\/p\u003e\n\u003ch2\u003eNewly developed 20.1MP101\" Exmor RS® stacked BSI CMOS sensor w\/ DRAM\u003c\/h2\u003e\n\u003cp\u003eThe newly developed 20.1MP10, 1.0-type stacked CMOS image sensor uses back-illumination technology with high light-collection efficiency and realizes fast readout to support the camera’s extraordinary responsiveness. The standard ISO range is 100-12800, expanded to ISO 64\/80 for stills. The camera also takes advantage of improved filters to help achieve more realistic textures and colors. Human skin tones and the vivid colors of flowers are more accurately reproduced.\u003c\/p\u003e\n\u003ch2\u003e4K HDR (HLG) video recording, S-Log support, and Interval Shooting\u003c\/h2\u003e\n\u003cp\u003eRX100 VII records4K movies with full pixel readout and no pixel binning, with oversampling for high image quality. Extended continuous video recording is available when setting Auto Power OFF Temp. function to High. HLG (Hybrid Log-Gamma) compatibility enables HDR capture and immediate playback without post-production, by connecting the camera to an HDR (HLG) compatible Sony TV via a USB cable. The wide color space and dynamic range available using S-Log profiles provide more creative freedom in post-production. Interval Shooting is now available within the camera, with AE tracking to reduce exposure variations. The resulting still images can be edited into a time-lapse movie on a PC.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe width=\"521\" height=\"454\" src=\"https:\/\/www.youtube.com\/embed\/8DhgVhGNuF8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch2\u003eMicrophone jack, vertical-position data recording, Super slow-motion up to 960fps\u003c\/h2\u003e\n\u003cp\u003eThough very compact, RX100 VII includes a standard 3.5mm microphone input jack enabling the use of high-end microphones for professional audio capture for movies and vlogs. The camera supports movie recording in a vertical format with embedded metadata indicating the camera's orientation. This means that movie clips in this format that are transferred to smartphones can be played back and used as is, without needing to rotate them from the horizontal format.\u003c\/p\u003e\n\u003ch2\u003eActive mode image stabilization in 4K video recording, and Movie Edit add-on compatible\u003c\/h2\u003e\n\u003cp\u003eRX100 VII now supports \"Active\" mode image stabilization for 4K movies, combining optical and electronic stabilization methods for compensation up to eight times more effective than the standard mode. Intelligent Active mode with Full HD recording provides smoother stabilization even for shooting while walking. The Movie Edit add-on mobile app helps achieve smoothness similar to using a gimbal.\u003c\/p\u003e\n\u003ch2\u003eRetractable OLED w\/ EVF benefits and optical viewfinder immediacy\u003c\/h2\u003e\n\u003cp\u003eThe RX100 VII maintains the convenient pocket-sized design of the RX100 family and is equipped with a high-contrast 2.35 million dot XGA OLED Tru-Finder™ electronic viewfinder, ensuring true-to-life image preview and playback functionality. With a single push, the EVF conveniently pops-up and automatically extends the eye-piece. It features optics with ZEISS® T* coating that greatly reduces reflections.\u003c\/p\u003e\n\u003ch2\u003eHigh-speed Anti-Distortion Shutter\u003c\/h2\u003e\n\u003cp\u003eThe high speed –up to 1\/32,000 sec.– Anti-Distortion Shutter minimizes the “rolling shutter” effect commonly experienced with fast-moving subjects. This blazingly fast shutter speed also allows the camera to capture sharp, crystal clear images with a wide-open aperture at brightness levels. Shooting at wide aperture with fast shutter speed allows photographers and videographers to capture beautiful content with sharply focused subjects and defocused backgrounds under some of the most difficult, bright lighting conditions.\u003c\/p\u003e\n\u003ch2\u003eEnhanced pro-video functions and NTSC\/ PAL switchable\u003c\/h2\u003e\n\u003cp\u003eThe RX100 VII includes professional movie functions such as; Picture Profile, SS-Log3\/S-Gamut3, TC\/UB (time code\/user bit), Rec Control, Dual Video Recording, marker display function, etc. that have typically been available only in professional video cameras. You also have the choice of region setting between NTSC and PAL movie frame rates.\u003c\/p\u003e\n\u003ch2\u003eSuper slow-motion movie12HFR (High frame rate)\u003c\/h2\u003e\n\u003cp\u003eSee the unseen with super speed HFR (High Frame Rate). The RX100 VII can capture super slow-motion HFR movie at up to 40x slower than real-time. You can choose from 960fps, 480fps or 240fps to playback in XAVC S at 1920 x 1080, in either 60p, 30p or 24p. Choose between “quality priority” (4 sec.). There’s also an option to set “start trigger” or “end trigger” which will start capturing movies before or after you press the movie rec. button so you can time those split-second moments perfectly.\u003c\/p\u003e\n\u003ch2\u003e HDMI® clear output for uncompressed video recordings\u003c\/h2\u003e\n\u003cp\u003eClean, uncompressed 8-bit 4:2:2 4K or HD movie signal can be transferred to an external monitor\/recorder connected to the RX100 VII via the HDMI® terminal. Video can be recorded simultaneously to internal media and uncompressed video to the external recorder in real-time.\u003c\/p\u003e\n\u003ch2\u003eSelfie-ready multi-angle Xtra Fine™ LCD\u003c\/h2\u003e\n\u003cp\u003eSelfies have never been easier with a beautiful 3” (921k dots) LCD Display that rotates in multiple angles. This also makes it easy to photograph over crowds, and capture pets' eye to eye. This can be done by swinging the screen up approximately 180°and down approximately 90°. The large display delivers brilliant-quality still images and movies while enabling easy focusing operation. Monitor Auto OFF function boosts max number of still images by up to 30%.\u003c\/p\u003e\n\u003ch2\u003eWi-Fi®\/NFC™\/QR code for easy file transfer and remote control\u003c\/h2\u003e\n\u003cp\u003eEasily connect with NFC or QR code (for non-NFC devices) to smartphones or tablets with the built-in Wi-Fi and Sony’s Imaging EdgeMobile application available for Android and iOS platforms. Control your camera or transfer files to your device for fast and easy sharing without the need for a computer. When you’re done, you can use the free software to sort and manage your stills and video with or view and edit your RAW file with either Sony’s Imaging Edge software or Capture One Express (for Sony).\u003c\/p\u003e\n\u003ch2\u003eComfortable control ring for manual operation\u003c\/h2\u003e\n\u003cp\u003eA unique control ring around the lens works in combination with an intuitive, display interface for direct control over settings. The control ring can be assigned to adjust various features (at various values) from basics like zooming and aperture to creative functions like Picture Effect. Moreover, it turns smoothly and seamlessly, allowing quiet, click-free usage while shooting movies including a new step-zoom function that enables instant selection of commonly used focal lengths.\u003c\/p\u003e\n\u003ch2\u003ePower supply via USB\u003c\/h2\u003e\n\u003cp\u003eThe RX100 VII can be powered via USB connection to AC adaptor, a PC or mobile battery. This conserves the camera’s battery, allowing you extended use of the camera without worrying that the battery will run out. When the camera is turned off, the battery can be charged via the same connection.\u003c\/p\u003e\n\u003ch4\u003eOptional Accessories\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRechargeable Battery NP-BX1\u003c\/li\u003e\n\u003cli\u003eExternal Battery Charger BC-TRX\u003c\/li\u003e\n\u003cli\u003eStereo Microphone ECM-XYST1M\u003c\/li\u003e\n\u003cli\u003eJacket Case LCJ-RXK\u003c\/li\u003e\n\u003cli\u003eShooting Grip VCT-SGR1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28833985298537,"sku":"DSCRX100M7\/B","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/DSC-RX100M7_Front-Large.jpg?v=1569249760"},{"product_id":"sony-fe-20mm-f1-8-g-lens","title":"Sony FE 20mm f1.8 G Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 20mm f1.8 G Lens\u003c\/strong\u003e is a full frame, super wide angle lens for the Sony E-Mount cameras. It is a welcome addition to the Sony mirrorless lens lineup, incorporating some of the newest optical designs and technological advancements available, making it a strong performer for full frame and crop frame bodies alike.\u003c\/p\u003e \n\u003ch2\u003eSuper Wide Angle Prime Lens\u003c\/h2\u003e\n\u003cp\u003eThe FE 20mm f1.8 G is the widest prime lens available for the Sony full frame mirrorless bodies. The 20mm focal length achieves a 94° field of view on full frame bodies, and a 70° field of view on crop frame bodies. The dust- and moisture-sealed design means worry-free shooting in less than ideal conditions when out in the elements.\u003c\/p\u003e\n\u003ch2\u003eBright f\/1.8 Maximum Aperture\u003c\/h2\u003e\n\u003cp\u003eThe FE 20mm f1.8 G has a maximum aperture of 1.8. This makes the 20mm the perfect lens for extreme low light photography, like astrophotography or other nighttime applications. The fast maximum aperture also allows for a shallow depth of field, and the rounded non-blade diaphragm ensures a smooth and pleasing bokeh, giving the lens a unique range of abilities not generally found in wide angle lenses.\u003c\/p\u003e\n\u003ch2\u003eAdvanced Optical Design\u003c\/h2\u003e\n\u003cp\u003eSony has included two Advanced Aspherical elements in the FE 20mm f1.8 G. These elements reduce distortion and spherical aberrations, resulting in razor sharp images. The inclusion of three extra-low dispersion elements also helps to reduce color fringing and chromatic aberrations for better clarity and color accuracy, with the elimination of purple fringing. Sony has also included a Nano AR Coating that minimizes flare and reflections on the optics, particularly when shooting in harsh or bright lighting conditions.\u003c\/p\u003e\n\u003ch2\u003eVersatile Operation\u003c\/h2\u003e\n\u003cp\u003eThe FE 20mm f1.8 G utilizes a Dual XD Linear Motor system to drive the auto focus. The result is a quick, quiet, and accurate autofocus for stills or video use, with the ability to switch quickly to manual focus if desired via the switch on the side of the lens. There are also customizable focus hold buttons on the barrel for locking focus or rapid access to custom settings.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32012610437225,"sku":"SEL20F18G","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/sony-fe-20mmf1.8-g-lens-top-down.jpg?v=1587138546"},{"product_id":"sony-fe-35mm-f1-4-gm-lens","title":"Sony FE 35mm f1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003e35mm F1.4 GM\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003ch2\u003eAdvanced Optical Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFE 35mm F1.4 GM\u003c\/strong\u003e delivers incredible G Master quality and performance in a compact and lightweight design, ideal for any occasion. Using Sony’s most advanced optical design and manufacturing technology, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, an ED (Extra-low Dispersion) glass element and Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flea and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 10px; float: left;\" alt=\"Portrait showing bokeh, and 11 aperture blades\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472094_1_480x480.jpg?v=1610644928\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eF1.4 max aperture\u003c\/h2\u003e\n\u003cp\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eTwo XA (Extreme Aspherical) lens element\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472089_480x480.jpg?v=1610645103\" alt=\"close up on model's eye and comparing background bokeh\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful, natural-looking bokeh\u003c\/h2\u003e\n\u003cp\u003eWhile the two XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003ch2\u003eAn ED glass element\u003c\/h2\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472090_480x480.jpg?v=1610645180\" alt=\"close up shot on a grasshopper showing macro detail\" style=\"margin-top: 10px; margin-right: 15px; margin-bottom: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eClose-ups with stunning bokeh\u003c\/h2\u003e\n\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e\n\u003ch2\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472095_480x480.jpg?v=1610645280\" alt=\"Sony 35mm 1.4 GM lens on an A7S III with Microphone\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 15px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMoviemaking advantage\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\n\u003ch2\u003eAperture ring with switchable click stops\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33064384069737,"sku":"SEL35F14GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-35mm-f1.8-GM-Lens-1.jpg?v=1610560731"},{"product_id":"sony-fe-14mm-f1-8-gm-lens","title":"Sony FE 14mm f1.8 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 14mm F1.8 GM Lens\u003c\/strong\u003e delivers incredible G Master quality and performance with a new perspective from an ultra- wide-angle field of view and bright F1.8 aperture -- all in a compact and lightweight design. Ideal for astrophotography, architecture, landscape, and even portraits and movie shooting, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-1_480x480.jpg?v=1618938127\" alt=\"Spectacular image-wide resolution all the way to F1.8\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSpectacular image-wide resolution all the way to F1.8\u003c\/h2\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements in a design that meets stringent G Master standards achieve outstanding corner-to-corner resolution all the way up to the lens's maximum F1.8 aperture. One Super ED (Extra-low Dispersion) and two ED glass elements thoroughly suppress color bleeding for outstanding image-wide sharpness and clarity, while Sony's Nano AR Coating II effectively minimizes flare and ghosting.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-2_480x480.jpg?v=1618938207\" alt=\"Large-aperture ultra-wide perspectives in an incredibly compact lens\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eLarge-aperture ultra-wide perspectives in an incredibly compact lens\u003c\/h2\u003e\n\u003cp\u003ePrecision aspherical elements including two ultra-precise XA elements in an innovative G Master optical design work with two of Sony's state-of-the-art XD Linear Motors to realize extraordinary overall performance in a remarkably compact lens that weighs just 16 ounces. This is one ultra-wide large-aperture lens you carry around anywhere, reshaping the world with creative new perspectives.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-3_480x480.jpg?v=1618938252\" alt=\"Resolution and compact convenience for impressive night skies\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eResolution and compact convenience for impressive night skies\u003c\/h2\u003e\n\u003cp\u003eAdding to the versatility provided by its large aperture and ultra-wide angle of view, advanced optics with a high-curvature XA front element minimize sagittal flare when shooting starry skies and other night scenes. The large F1.8 maximum aperture allows low-light shooting without having to use extremely slow shutter speeds, while compact dimensions let you shoot anywhere with ease.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-4_480x480.jpg?v=1618938313\" alt=\"Exquisitely smooth bokeh in ultra-wide views\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eExquisitely smooth bokeh in ultra-wide views\u003c\/h2\u003e\n\u003cp\u003eWith precise XA elements, a nine-blade circular aperture mechanism, and optimally managed aberration, this unique ultra-wide lens is capable of creating exquisite background bokeh without unwanted onion-ring artifacts. Minimum focus distance is just 0.82 ft, so you can move right in to combine dynamic close-ups with beautiful bokeh in expansive backgrounds.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-5_480x480.jpg?v=1618938364\" alt=\"Fast, precise, quiet AF supports stills and movies\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast, precise, quiet AF supports stills and movies\u003c\/h2\u003e\n\u003cp\u003eTwo XD (extreme dynamic) Linear Motors provide the thrust efficiency required to accurately position the lens's focus groups, achieving fast, precise, quiet AF performance that maximizes the speed potential of E-mount bodies. Quiet, low-vibration AF is an unprecedented advantage for shooting movies with ultra-wide angles, while mobility and fast response give creators the freedom to work effectively with any subject.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-14mm-1.8-GM-Features-6_480x480.jpg?v=1618938427\" alt=\"Outstanding reliability for any application\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding reliability for any application\u003c\/h2\u003e\n\u003cp\u003eIn addition to a fluorine coating on the front element that repels water, oil, and other contaminants, the rear element is also fluorine-coated to keep that surface clean when changing the rear filter. A dust and moisture resistant design maximizes reliability when using this large-aperture ultra-wide-angle lens in challenging outdoor conditions.\u003c\/p\u003e\n\u003ch2\u003eRear filter holder\u003c\/h2\u003e\n\u003cp\u003eThe extended curvature of the front element and fixed lens hood found on most wide-angle lenses make attaching a front filter difficult. The FE 14mm F1.8 GM takes a different approach so standard sheet-type ND, color correction, and other filters can be inserted into the lens’s rear filter holder for expanded expressive capability. A cutting template for sheet filters is supplied.\u003c\/p\u003e\n\u003ch2\u003eIntegral petal-style lens hood\u003c\/h2\u003e\n\u003cp\u003eAn integral lens hood effectively blocks off-axis light that can cause flare and ghosting. The supplied lens cap covers the hood, attaching easily and locking securely with the hood at any angle.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39379434963049,"sku":"SEL14F18GM","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-14mm-F1.8-GM-Lens-1.jpg?v=1618936034"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f2.8 GM OSS II Lens","description":"\u003cp\u003eThe full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest large-aperture telephoto zoom lens. With significantly evolved AF performance, the \u003cstrong\u003eFE 70-200mm F2.8 GM OSS II\u003c\/strong\u003e can deliver the full potential of today’s advanced still and movie camera bodies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-5_480x480.jpg?v=1634162366\" alt=\"Lake side forest\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eUnprecedented image quality\u003c\/h2\u003e\n\u003cp\u003eThe FE 70-200mm F2.8 GM OSS II delivers superb Image quality throughout the zoom range at all focusing distances with two aspherical elements and one XA (extreme aspherical) element to ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements and one ED aspherical element to minimize chromatic aberration while Sony’s Nano AR (anti-reflective) Coating II subdues flare and ghosting. For additional reach, high-performance 1.4x and 2x teleconverters are available (sold separately).\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-1_480x480.jpg?v=1634162471\" alt=\"Close up of female runner's eye\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eExquisite G Master bokeh and excellent close-up performance\u003c\/h2\u003e\n\u003cp\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade circular aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 1.32 ft (0.4 meters) at 70mm and 2.69 ft (0.82 meters) at 200mm. Maximum magnification is 0.3x. Deep bokeh at F2.8 adds extra expressive close-up capability. Floating focus ensures pinpoint sharpness even at minimum focus distance, while inner focus makes it easy to get close.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-2_480x480.jpg?v=1634162519\" alt=\"autofocus motor diagram\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast, precise AF supports creative shooting\u003c\/h2\u003e\n\u003cp\u003eFour of Sony’s original XD (Extreme Dynamic) Linear Motors, two for each of the lens’s focus groups, deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model for fast, precise continuous autofocus and tracking for stills and movies. AF tracking while zooming is improved by approx. 30% which greatly increase chances of getting the shot even with subjects moving rapidly towards the lens. A floating focus mechanism that divides the lens’s focus group into two independently controllable groups is extremely effective in minimizing aberration that varies with focusing distance.\u003c\/p\u003e\n\u003ch2\u003eProfessional movie capability\u003c\/h2\u003e\n\u003cp\u003eDesigned with movie magic in mind and the latest lens technology to reduce focus breathing, focus shift when zooming and axis shift when zooming. The XD Linear Motors and a new aperture drive unit contribute to quiet operation and independent control rings for focus, zoom and iris, with a click on\/off switch for the aperture ring, make this lens ideal for movie shooting. Sony’s Linear Response MF feature ensures responsive and repeatable direct manual focus control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-3_480x480.jpg?v=1634162579\" alt=\"over the shoulder view of photographer shooting a volleyball game\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eThe lightest in its class\u003c\/h2\u003e\n\u003cp\u003eThis lens offers outstanding optical quality and autofocus in the world’s lightest 70-200mm F2.8 zoom lens. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 2.3 lb. (1045 grams); approx. 29% lighter than the previous model. Advanced design improves balance, while a constant barrel length further contributes to easy, agile handling.\u003c\/p\u003e\n\u003ch2\u003eAberration controlled for superb images\u003c\/h2\u003e\n\u003cp\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass significantly reduce chromatic aberration for sharp reproduction without color bleeding. An ED aspherical element is also used to simultaneously suppress chromatic and spherical aberration that are common issues in telephoto lenses.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"close up of lens switches and control dials\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-70-200mm-f2.8-GM-OSS-II-Lens-features-4_480x480.jpg?v=1634162707\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eProfessional control and reliability\u003c\/h2\u003e\n\u003cp\u003eFlexible focus control is provided by features such as Full-time DMF (Direct Manual Focus), Linear Response MF, and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, 2, and 3 optical image stabilization ensure sharp images in different shooting conditions and a dust and moisture resistant design plus fluorine-coated front element maximize reliability in tough environments.\u003c\/p\u003e\n\u003ch2\u003eNano AR Coating II for maximum clarity\u003c\/h2\u003e\n\u003cp\u003eSony’s Nano AR Coating II has been developed and evenly applied to large lens elements and highly curved element surfaces to suppress internal reflections to minimize flare and ghosting for clear, crisp imagery. Despite the lens's complex design, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/p\u003e\n\u003ch2\u003eHigh-performance teleconverters\u003c\/h2\u003e\n\u003cp\u003eOptional high-performance 1.4x and 2.0x teleconverters extend the lens's focal length to a maximum of 400mm (600mm on an APS-C body) at F5.6. Full G Master quality is maintained when the teleconverters are in use. Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.\u003c\/p\u003e\n\u003ch2\u003eDesigned for refined movie imagery\u003c\/h2\u003e\n\u003cp\u003eThe latest lens design technology reduces focus breathing, focus shift when zooming, and axis shift when zooming. XD Linear Motors and a newly developed aperture drive unit also contribute to quiet operation, greatly reducing noise and vibration that can interfere with movie recording. Independent control rings for focus, zoom, and iris, allow precise manual operation in movie applications. The aperture ring has a click on\/off switch that allows the aperture click switch stops to be turned ON for tactile feedback when shooting stills or OFF for smooth, silent iris control when shooting movies.\u003c\/p\u003e\n\u003ch2\u003eIris lock stops unwanted exposure shifts\u003c\/h2\u003e\n\u003cp\u003eAn iris lock switch prevents unwanted exposure changes while shooting. When locked, the aperture is either locked at the [A] position or can be rotated between any of the manual settings from F2.8 to F22. When unlocked, the aperture ring can be rotated between [A] and any of the manual settings without limitation.\u003c\/p\u003e\n\u003ch2\u003eOptical image stabilization with three modes\u003c\/h2\u003e\n\u003cp\u003eBuilt-in optical image stabilization makes it easy to shoot sharp images handheld. MODE 1 is for normal use image stabilization while MODE 2 stabilization is optimized for panning shots and MODE 3 emphasizes framing stability when shooting dynamic, unpredictable motion. 5-axis image stabilization becomes available when the lens is mounted on an α body that has in-body image stabilization.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection\u003c\/h2\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose. Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually while shooting stills or movies. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003c\/p\u003e\n\u003ch2\u003eFull-time DMF supports pinpoint focus\u003c\/h2\u003e\n\u003cp\u003eWhen the Full-time DMF is ON, manual focus is automatically engaged when the focus ring is operated, even in AF-C mode. This is a great way to refine focus after initial autofocus and allows quick correction if autofocus targets the wrong subject. Full-time DMF is not affected by focus-range limiter switch settings.\u003c\/p\u003e\n\u003ch2\u003eFocus-range limiter\u003c\/h2\u003e\n\u003cp\u003eA focus-range limiter switch (FULL\/∞~3m) makes it possible to limit AF operation to a predetermined range to maximize AF speed and prevent focusing on unwanted objects.\u003c\/p\u003e\n\u003ch2\u003eDust and moisture resistant design\u003c\/h2\u003e\n\u003cp\u003eThe dust and moisture resistant design make this lens appropriate for heavy-duty outdoor use providing the reliability needed in challenging conditions by professionals and enthusiasts. Dust and moisture resistance are notably improved compared to the previous model. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount. The internal zoom mechanism further resists dust and moisture while maintaining a constant lens barrel length.\u003c\/p\u003e\n\u003ch2\u003eThree customizable focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eThree customizable focus hold buttons are provided 90˚ apart for easy access and convenient control when shooting in horizontal or vertical orientation and just about any angle. The focus hold buttons not only perform their primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil and other contaminants while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003ch2\u003eNew lens hood design\u003c\/h2\u003e\n\u003cp\u003eThe supplied lens hood features an opening that allows convenient operation of circular polarizing or variable ND filters. It also has a flocked interior that is highly effective in preventing unwanted reflections. Silicone rubber is used on the circular front edge of the hood to enhance overall usability.\u003c\/p\u003e\n\u003ch2\u003eRemovable tripod mount\u003c\/h2\u003e\n\u003cp\u003eA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39654581403753,"sku":"SEL70200GM2","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-70-200mm-f2.8-GM-OSS-II-Lens-1.jpg?v=1634140672"},{"product_id":"sony-fe-pz-16-35mm-f-4-g-e-mount-lens","title":"Sony FE PZ 16-35mm f\/4 G Lens","description":"\u003cp\u003eThe \u003cstrong\u003e FE PZ 16-35mm F4 G\u003c\/strong\u003e - Sony Alpha full-frame constant-aperture wide-angle G lens with power zoom provided by XD linear motors and next-generation autofocus performance optimized for still and movie.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-PZ-16-35mm-f-4-G-E-Mount-Lens-12_300x300.jpg?v=1648076937\" alt=\"Sony PZ FE 16-35mm lens power zoom motors\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eUltralight, versatile wide-angle power zoom\u003c\/h2\u003e\n\u003cp\u003eSony’s vast expertise brings you the world’s lightest full frame F4 wide-angle power-zoom lens, giving today’s content creators refined imagery, expression and control. A new power zoom system in a compact lens is suitable for small crews or solo shooting. It is ideal for stills too, with beautiful G lens™ rendering and astonishing AF (autofocus) performance.\u003c\/p\u003e\n\u003ch2\u003eDesigned for refined movie imagery\u003c\/h2\u003e\n\u003cp\u003eIn addition to smooth, versatile power zoom, this remarkably compact lens minimizes angle of view shifts that can occur when focusing and axial shifts when zooming so that stable, high quality movie footage can be easily captured. Focus, zoom and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Wide angle shot of library\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-PZ-16-35mm-f-4-G-E-Mount-Lens-14_300x300.jpg?v=1648075861\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEvolved image quality\u003c\/h2\u003e\n\u003cp\u003eThis compact, lightweight, full-frame constant F4 wide-angle power zoom lens delivers superb G Lens image quality. It includes two AA (advanced aspherical) elements, a Super ED (Extra-low Dispersion) element and an ED element to effectively suppress distortion and aberration.\u003c\/p\u003e\n\u003ch2\u003eNaturally rendered bokeh and excellent close-up performance\u003c\/h2\u003e\n\u003cp\u003eA 7 bladed circular aperture and well controlled spherical aberration deliver natural, smooth bokeh. Minimum focusing distance of just 9.5-inch (0.24 m) with 0.23x maximum magnification and constant length make this lens an excellent choice for close-up photography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-PZ-16-35mm-f-4-G-E-Mount-Lens-20_300x300.jpg?v=1648077162\" alt=\"Smooth power zoom with snappy response\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSmooth power zoom with rapid response\u003c\/h2\u003e\n\u003cp\u003eA new power zoom system driven by four XD (Extreme Dynamic) Linear Motors for the first time in an Alpha lens provides smooth control with the immediacy of manual zoom. Even subtle zoom ring rotation is precisely detected and instantaneously converted to zoom operation. A continuously variable zoom lever makes it easy to execute super-slow constant-speed zooms, and zoom can be remotely controlled even while the camera is mounted on a gimbal.\u003c\/p\u003e\n\n\u003ch2\u003eXD Linear Motors deliver stunning AF performance\u003c\/h2\u003e\n\u003cp\u003eTwo XD (Extreme Dynamic) Linear Motors deliver high thrust for quick, quiet, low vibration autofocus while maintaining compact lens dimensions. Tenacious, reliable AF can smoothly track subjects while shooting high frame rate photos or movies. With a compatible camera, it is possible to maintain accurate focus while shooting stills continuously at up to 30 frames per second and movies up to 120fps. Subjects are smoothly tracked even while zooming.\u003c\/p\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-PZ-16-35mm-f-4-G-E-Mount-Lens-15_300x300.jpg?v=1648076099\" alt=\"Feature-packed yet incredibly lightweight for easy balancing\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eConsistent balance for easy handling with internal focus and zoom structures\u003c\/h2\u003e\n\u003cp\u003eAlthough this compact wide-angle zoom lens weighs just 12.5 oz (353 g), it does not compromise functionality or performance in any way. Its length remains constant while focusing and zooming for optimal balance and handling, which also makes it ideal for gimbal or even aircraft mounted movie shooting or with the use of a matte box.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-PZ-16-35mm-f-4-G-E-Mount-Lens-19_300x300.jpg?v=1648077243\" alt=\"Constant or variable zoom speed controllable from lens or compatible cameras\/remotes\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eConstant or variable zoom speed controllable from lens or compatible cameras\/remotes\u003c\/h2\u003e\n\u003cp\u003ePower zoom can be controlled with the response and immediacy of a manual zoom with the lens ring. Slow and fast zoom rate is accessible from the lens zoom lever. Up to 8 speeds can be set from the zoom lever or custom keys on compatible cameras. Zoom functions of compatible cameras can be operated without touching the camera by Bluetooth connection from compatible remote controls or Smart devices with Imaging Edge Mobile.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-PZ-16-35mm-f-4-G-E-Mount-Lens-18_300x300.jpg?v=1648077319\" alt=\"Dust and moisture resistant design and front fluorine coating for reliability\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDust and moisture resistant design and front fluorine coating for reliability\u003c\/h2\u003e\n\u003cp\u003eDust and moisture resistant design makes this lens appropriate for heavy-duty outdoor use providing the reliability needed in challenging conditions by professionals and enthusiasts. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount. The internal zoom and focus mechanisms further resist dust and moisture while maintaining a constant lens barrel length.\u003c\/p\u003e\n\u003ch2\u003eLinear Response MF for precise\/repeatable manual focus control\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually while shooting stills or movies. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection\u003c\/h2\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Three-ring control: zoom, focus and aperture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-PZ-16-35mm-f-4-G-E-Mount-Lens-17_300x300.jpg?v=1648077398\"\u003e\u003c\/div\u003e\n\u003ch2\u003eThree-ring control: zoom, focus and aperture\u003c\/h2\u003e\n\u003cp\u003eIndependent zoom, focus, and aperture rings on this compact lens offer flexible, intuitive creative control. Responsive zoom control is indispensable for movies, and Linear Response MF ensure that the focus ring responds directly and repeatably to subtle control when focusing manually. The aperture ring has an aperture click switch that allows the click stops to be turned off when smooth, seamless aperture adjustment is required as well as a lock switch to avoid inadvertently shifting from auto control.\u003c\/p\u003e\n\u003ch2\u003eCustomizable focus hold button\u003c\/h2\u003e\n\u003cp\u003eA customizable focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39935770394729,"sku":"SELP1635G","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-PZ-16-35mm-f-4-G-E-Mount-Lens-1.jpg?v=1648062947"},{"product_id":"sony-fe-20-70mm-f4-g-lens","title":"Sony FE 20-70mm f4 G Lens","description":"\u003ch2\u003eStandard zoom redefined\u003c\/h2\u003e\n\u003cp\u003eExtend the range of the standard zoom lens to 20mm for wide field of view required to include yourself, your friends and the background with G series resolution and naturally rendered bokeh. Fast, precise, silent autofocus together and advanced optics provide peak performance for stills and video.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"sunset landscape photo on the salt flats\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-20-70mm-f4-G-Lens-8_380x380.jpg?v=1674064491\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUltra-wide 20 mm to mid-tele 70 mm zoom range, for a wide range of movie and still subjects\u003c\/h3\u003e\n\u003cp\u003eWith an unprecedented ultra-wide 20 mm to mid-telephoto 70 mm zoom range, this versatile lens is an excellent choice for a wide range of movie and still subjects. The ultra-wide 20 mm end of the zoom range maintains a wide angle of view when shooting movies with a 16:9 or 2.35:1 aspect ratio that reduces field of view.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"portrait of model near window\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-20-70mm-f4-G-Lens-9_380x380.jpg?v=1674064541\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOutstanding G Lens image quality with corner-to corner high resolution at all focal lengths\u003c\/h3\u003e\n\u003cp\u003eWith two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this state-of-the-art lens design corrects both chromatic and spherical aberration for high optical performance right out to the image edges, from ultra-wide 20 mm to 70 mm.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"float: right;\" alt=\"Sony lens autofocus motor diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-20-70mm-f4-G-Lens-10_380x380.jpg?v=1674064568\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePeak AF performance with two XD Linear Motors for precise, fast, quiet focus drive\u003c\/h3\u003e\n\u003cp\u003eTwo XD (extreme dynamic) Linear Motors achieve fast, quiet, smooth focus drive with up to 60% higher AF speed and up to two times better performance while tracking for reliable, precise tracking. Moving subjects are reliably tracked when shooting continuous stills at up to 30 fps, or up to 4K 120p with alpha compatible cameras.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"model reaching hands toward camera\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-20-70mm-f4-G-Lens-11_380x380.jpg?v=1674064594\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRefined movie imagery with minimized focus breathing and focus\/axial shift while zooming\u003c\/h3\u003e\n\u003cp\u003eAdvanced technology reduces focus breathing as well as focus and axial shift when zooming so that distracting image shifts are minimized. XD Linear Motors and a newly developed aperture unit dramatically reduce noise and vibration when shooting movies. The breathing compensation function provided in compatible α series camera is also supported.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Photographer shooting near a river\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-20-70mm-f4-G-Lens-12_380x380.jpg?v=1674064629\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact, lightweight design for superb image quality and versatility in any situation\u003c\/h3\u003e\n\u003cp\u003eThis compact, lightweight lens combines state-of-the-art optical design with Sony’s high-thrust XD (extreme dynamic) Linear Motor technology. Used with a compact mirrorless camera, it can deliver superb image quality in any situation at focal lengths from ultra-wide to short telephoto. A great choice for shooting with a highly mobile and lightweight setup.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"close up macro photo of white leaves\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-20-70mm-f4-G-Lens-13_380x380.jpg?v=1674064663\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExcellent close-up performance of 9.8” (25cm) throughout the zoom range (manual focus)\u003c\/h3\u003e\n\u003cp\u003eAA (advanced aspherical) elements help to achieve a minimum focus distance of 11.8” (30 cm - wide) to 9.8” (25 cm - telephoto) when using AF, and 9.8” (25 cm) throughout the zoom range when focusing manually. Maximum magnification is 0.39x for detailed close-ups. Close focus makes it easy to maneuver around small subjects to find the ideal angle.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-20-70mm-f4-G-Lens-15_380x380.jpg?v=1674065011\" alt=\"portrait of model in dimly lit hallway\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eConstant F4 maximum aperture throughout zoom range for greater flexibility\u003c\/h3\u003e\n\u003cp\u003eA constant F4 maximum aperture offers greater flexibility in choosing apertures at any focal length. The selected aperture remains constant throughout the zoom range. There is no need to use extreme ISO settings at the telephoto end of the range, and high shutter speeds can be used as needed to achieve the desired effect.\u003c\/p\u003e\n\u003ch3\u003eCircular aperture with 9-blade iris for naturally rendered bokeh\u003c\/h3\u003e\n\u003cp\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 9-blade circular aperture and optimally tuned spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003c\/p\u003e\n\u003ch3\u003eActive Mode supports ultra-wide images\u003c\/h3\u003e\n\u003cp\u003eActive Mode image stabilization in α series cameras works effectively at the ultra-wide 20 mm end of the zoom range, providing excellent image stabilization performance while maintaining a wide angle of view. This can be particularly useful for shooting smooth, stable handheld footage while walking.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-20-70mm-f4-G-Lens-14_380x380.jpg?v=1674065079\" alt=\"Sony 20-70mm f\/4 lens held in hand\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/h3\u003e\n\u003cp\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F4 ~ F22 settings\u003c\/p\u003e\n\u003ch3\u003eCustomizable focus hold buttons\u003c\/h3\u003e\n\u003cp\u003eTwo customizable focus hold buttons are provided for easy access and control at most any orientation. Several alternative functions can be assigned from the camera’s menu.\u003c\/p\u003e\n\u003ch3\u003eED glass elements correct spherical and chromatic aberrations\u003c\/h3\u003e\n\u003cp\u003eThree ED (Extra-low Dispersion) glass elements plus one ED aspherical glass element significantly reduce chromatic aberration for sharp reproduction without color bleeding.\u003c\/p\u003e\n\u003ch3\u003eNatural, linear manual focus response\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise enough for rack focus effects when shooting movies. This feature also works effectively with the AF Assist function in cameras such as the α7 IV and FX6, giving creators enhanced artistic control.\u003c\/p\u003e\n\u003ch3\u003eInstant auto\/manual focus selection\u003c\/h3\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-20-70mm-f4-G-Lens-16_380x380.jpg?v=1674065117\" alt=\"close up of front lens fluorine coating\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFluorine front element coating\u003c\/h3\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003ch3\u003eDust and moisture resistant design for reliability in challenging conditions\u003c\/h3\u003e\n\u003cp\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003ch3\u003eFront 72mm threaded for screw-on filters\u003c\/h3\u003e\n\u003cp\u003eThe SEL2070G accepts standard 72 mm screw-on filters for expanded creative freedom – even with its ultra-wide capability. Thanks to its internal focus system the filter ring does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies.\u003c\/p\u003e\n\u003ch3\u003ePetal-shaped, bayonet mount lens hood\u003c\/h3\u003e\n\u003cp\u003ePetal shaped, bayonet mount lens hood ALC-SH174 is supplied, and also available separately as an optional accessory.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40480399982697,"sku":"SEL2070G","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-20-70mm-f4-G-Lens-1.jpg?v=1674063156"},{"product_id":"sony-fe-50mm-f1-4-gm-lens","title":"Sony FE 50mm f1.4 GM Lens","description":"\u003cp\u003eSony’s G Master lens technology delivers extraordinary resolution and bokeh in a compact, lightweight 50mm lens. With outstanding image-wide resolution and contrast from F1.4, this fast, responsive lens offers sharp realism for stills and movies that will satisfy users from advanced amateurs to the most discerning professionals.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-8_480x480.jpg?v=1677626888\" alt=\"Landscape image of canyons\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBreathtaking G Master image quality right out to the edges of the frame\u003c\/h3\u003e\n\u003cp\u003eTwo high-precision XA (extreme aspherical) lens elements effectively correct distortion and most types of aberration. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration. And with our original Nano AR Coating II on lens surfaces, internal reflections that can cause flare and ghosting are dramatically reduced.\u003c\/p\u003e\n\u003ch3\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003c\/h3\u003e\n\u003cp\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally controlled spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-9_480x480.jpg?v=1677626964\" alt=\"close up portrait photo\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eInnovative optics and a large F1.4 aperture deliver magnificent bokeh\u003c\/h3\u003e\n\u003cp\u003eInnovative optics and a large F1.4 maximum aperture combine to deliver magnificent bokeh. Smooth, naturally defocused background and foreground bokeh are ideal for making portrait subjects stand out from their surroundings. Advanced features that contribute to superb bokeh quality include XA (extreme aspherical) elements that reduce onion-ring bokeh, and carefully controlled spherical aberration during design and manufacture.\u003c\/p\u003e\n\u003ch3\u003eExcellent close-up performance and magnification for eye-opening detail\u003c\/h3\u003e\n\u003cp\u003eMinimum focusing distance is 16.1” (41 cm) and maximum magnification is 0.16x when AF is used and 15” (38 cm and 0.18x) for MF, providing extra flexibility for shooting stills and movies. XA (extreme aspherical) lens elements maintain sharpness at any focusing distance, while smooth, deep bokeh at F1.4 separates the subject from the background.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-10_480x480.jpg?v=1677627012\" alt=\"Sony FE 50mm f1.4 GM lens in photographers hand\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHighly mobile, lightweight and compact lens with incredible performance\u003c\/h3\u003e\n\u003cp\u003eXA (extreme aspherical) elements precisely positioned in an innovative design, high-thrust XD linear motors, and the latest compact circular aperture unit work together in a large-aperture high-resolution lens that is only 3.17” (80.6 mm) in outer diameter and 3.78” (96.0 mm) in length while weighing just 18.23 oz (516 grams). A unique blend of mobility and low-light performance make it an ideal choice for a wide variety of photo and video uses.\u003c\/p\u003e\n\u003ch3\u003eED glass element minimizes chromatic aberration for precisely rendered edge detail\u003c\/h3\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges without fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-11_480x480.jpg?v=1677627089\" alt=\"Sony FE 50mm f1.4 GM Lens autofocus motor diagram\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/h3\u003e\n\u003cp\u003eThe lens’s focus group is driven by high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimized for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The breathing compensation function in compatible α series cameras is also supported.\u003c\/p\u003e\n\u003ch3\u003eNano AR Coating II for outstanding clarity and minimized flare and ghosting\u003c\/h3\u003e\n\u003cp\u003eSony’s original Nano AR Coating II process produces a thin, uniform coating on lens surfaces, dramatically reducing internal reflections that can cause flare and ghosting. Excellent contrast and clarity are achieved even when the sun or other strong light sources are within the frame.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-12_480x480.jpg?v=1677627366\" alt=\"Content creator shooting with Sony Alpha camera and FE 50mm f1.4 GM Lens\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSupport for Active Mode stabilization for stable handheld video\u003c\/h3\u003e\n\u003cp\u003eActive Mode image stabilization in α series cameras provides excellent image stabilization performance. This can be particularly useful for shooting smooth, stable handheld footage while walking.\u003c\/p\u003e\n\u003ch3\u003eNatural, linear manual focus response\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise enough for rack focus effects when shooting movies. This feature also works effectively with the AF Assist function in the latest alpha cameras, giving creators enhanced artistic control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-14_480x480.jpg?v=1677627427\" alt=\"Sony FE 50mm f1.4 GM Lens control functionality\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/h3\u003e\n\u003cp\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F1.4 ~ F16 settings\u003c\/p\u003e\n\u003ch3\u003eCustomizable focus hold buttons\u003c\/h3\u003e\n\u003cp\u003eTwo customizable focus hold buttons are provided for easy access and control at most any orientation. Several alternative functions can be assigned from the camera’s menu.\u003c\/p\u003e\n\u003ch3\u003eInstant auto\/manual focus selection\u003c\/h3\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony FE 50mm f1.4 GM lens weather design diagram and coating diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-13_480x480.jpg?v=1677627614\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDust and moisture resistant design for reliability in challenging conditions\u003c\/h3\u003e\n\u003cp\u003eAn updated dust and moisture resistant design3 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003ch3\u003eFluorine front element coating\u003c\/h3\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"portrait outside\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-15_480x480.jpg?v=1681929701\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFront 67mm threaded for screw-on filters\u003c\/h3\u003e\n\u003cp\u003eThis lens accepts standard 67 mm screw-on filters. Thanks to its internal focus system the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies. The FE 24mm F1.4 GM and FE 35mm F1.4 GM lenses are also threaded for 67 mm filters, so filters can be shared.\u003c\/p\u003e\n\u003ch3\u003eRound-shaped, bayonet mount lens hood\u003c\/h3\u003e\n\u003cp\u003eRound-shaped, bayonet mount lens hood ALC-SH173 is supplied, and also available separately as an optional accessory.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40525125582953,"sku":"SEL50F14GM","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-50mm-f1.4-GM-Lens-1.jpg?v=1724878792"},{"product_id":"sony-zv-1-ii-vlog-camera-black","title":"Sony ZV-1 II Vlog Camera (Black)","description":"\u003ch2\u003eElevate Your Vlogging\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-1 II Camera\u003c\/strong\u003e is a compact and feature-packed camera designed specifically for vloggers and content creators. It offers a range of advanced features to enhance your vlogging experience. With its intelligent microphone, the ZV-1 II ensures clear audio recording, while the wide-angle zoom lens allows for versatile framing, capturing everything from group selfies to sprawling cityscapes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"ZV-1-II-Vlog-Camera-Black-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ZV-1-II-Vlog-Camera-Black-14_380x380.jpg?v=1685562861\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFrame it all\u003c\/h3\u003e\n\u003cp\u003eThe camera's wide-angle 18-50mm zoom lens provides a wide field of view, enabling you to fit everyone or everything into the frame. Whether you're shooting indoors or outdoors, the lens turns everyday scenes into dynamic footage. Additionally, the ZV-1 II offers creative color options to enhance your visuals. The My Image Style feature allows you to easily tweak brightness and color while previewing the shot, eliminating the need to navigate complex menus. For shots with a more creative color and mood, Creative Look offers ten presets to match your vision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"ZV-1-II-Vlog-Camera-Black-15\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ZV-1-II-Vlog-Camera-Black-15_380x380.jpg?v=1685563018\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCreative colors add a Dramatic Touch\u003c\/h3\u003e\n\u003cp\u003eThe ZV-1 II lets you add a dramatic touch to your videos with a single tap. Its Cinematic Vlog Setting automatically shoots in a Cinemascope aspect ratio at 24 fps, giving your footage a cinematic look without the need for post-production editing. You can also change the color of your footage by selecting from five LOOKs and four MOODs, instantly achieving professional results. Capture professional-level footage, shooting in XAVC S format up to 30p in 4K, and up to 120p in Full HD for up to 5x slow motion. It also supports Cine picture profiles like S-Log3 and S-Gamut3, and simultaneous proxy recording, for more steamlined and flexible post-production.\u003c\/p\u003e\n\u003ch3\u003eBuilt-in mic for clear voice recording\u003c\/h3\u003e\n\u003cp\u003eCapturing high-quality audio is effortless with the ZV-1 II. In [Auto] mode, the built-in Intelligent 3-Capsule Mic intelligently switches the microphone direction to focus on the human face in the frame. You can also manually switch between [Front] for selfies, [Rear] for narration, and [Auto] for general use. The camera includes a windscreen to reduce wind noise and capture clearer audio when shooting outdoors.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"ZV-1-II-Vlog-Camera-Black-12\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ZV-1-II-Vlog-Camera-Black-12_380x380.jpg?v=1685562922\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEffortlessly portable\u003c\/h3\u003e\n\u003cp\u003eWeighing just 10.3 oz. (292g), the ZV-1 II is incredibly portable, allowing you to capture everyday life with ease and grab content on the go. Its simple and intuitive control interface makes it easy for even first-time vloggers to start shooting right away, with touch function icons displayed on the screen for easy access to recording, self-timer, and Product Showcase settings.\u003c\/p\u003e\n\u003ch3\u003eFocus on you\u003c\/h3\u003e\n\u003cp\u003eThe ZV-1 II keeps you in focus with its Touch Tracking feature, which recognizes human faces and eyes, ensuring the main subject remains in focus throughout your videos. You can also activate Real-time Tracking to follow a subject of your choice, allowing you to concentrate on capturing the best angles. The camera's powerful image stabilization minimizes camera blur, delivering steady shots even while walking and shooting handheld.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"ZV-1-II-Vlog-Camera-Black-17\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ZV-1-II-Vlog-Camera-Black-17_380x380.jpg?v=1685562992\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSimple, intuitive control\u003c\/h3\u003e\n\u003cp\u003eStand out from the crowd with the ZV-1 II's Product Showcase Setting, which automatically focuses on the product you're holding, eliminating the need for additional gestures. The Bokeh Switch feature enables you to create a softly blurred background, making the subject stand out or keeping the entire image in focus.\u003c\/p\u003e\n\u003ch3\u003eSelfies made simple\u003c\/h3\u003e\n\u003cp\u003eTaking selfies is a breeze with the ZV-1 II. In iAUTO mode, the camera automatically adjusts settings to keep everyone's faces sharp and clear when taking group selfies. You can always look your best with accurate skin tone reproduction, and the Face Priority AE feature brightens your face for optimal lighting. The camera also offers a selectable Soft Skin Effect to adjust your skin smoothness.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"ZV-1-II-Vlog-Camera-Black-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ZV-1-II-Vlog-Camera-Black-16_380x380.jpg?v=1685562943\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAlways know when you're recording\u003c\/h3\u003e\n\u003cp\u003eThe ZV-1 II ensures you never miss a recording moment. The recording lamp glows red and a red frame appears on the screen when you start recording, providing instant visual feedback. The rotatable screen allows you to track your recording from any angle.\u003c\/p\u003e\n\u003ch3\u003eStreamlined customizability\u003c\/h3\u003e\n\u003cp\u003eFor easier vlogging , the ZV-1 II features a customizable C button. You can assign one of 41 available functions to the C button for quick access to key control buttons. This way, you can personalize the camera settings to your preferences and have a dedicated recording button for convenient access to key control buttons.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"ZV-1-II-Vlog-Camera-Black-18\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ZV-1-II-Vlog-Camera-Black-18_380x380.jpg?v=1685563056\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSimple smartphone connection\u003c\/h3\u003e\n\u003cp\u003eThe camera can be seamlessly connected to your smartphone or PC using the Creators' App mobile application. Data transfers continue even when your smartphone display sleeps or another app is launched. You can also use your smartphone or PC as a remote control to operate the camera from a distance.\u003c\/p\u003e\n\u003ch3\u003eSelect the best scene with Shot Mark\u003c\/h3\u003e\n\u003cp\u003eThe ZV-1 II supports Shot Mark, allowing you to add markers while shooting or replaying a video. This feature enables you to cut out specific clips of 15, 30, or 60 seconds and transfer them directly to your smartphone. Shot Marks also make it easy to find desired scenes, saving time during post-production.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"ZV-1-II-Vlog-Camera-Black-13\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ZV-1-II-Vlog-Camera-Black-13_380x380.jpg?v=1685562959\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSimple streaming with a single cable\u003c\/h3\u003e\n\u003cp\u003eTransform the ZV-1 II into a high-quality web camera by connecting it to a compatible device via USB. The large 1.0-type image sensor and Creative Look presets ensure vibrant visuals for your online streaming.\u003c\/p\u003e\n\u003ch3\u003eRoad to Zero\u003c\/h3\u003e\n\u003cp\u003eSony prioritizes sustainability with the ZV-1 II. The outer packaging is made from Sony's Original Blended Material, which consists of bamboo, sugar cane, and recycled paper, making it both durable and recyclable. The camera utilizes non-plastic packaging materials and incorporates recycled materials in its construction, helping to minimize environmental impact. The windscreen provided with the camera is made exclusively from recycled PET bottles, reducing environmental waste without compromising functionality.\u003c\/p\u003e\n\u003ch3\u003eEnhanced accessibility with screen reader\u003c\/h3\u003e\n\u003cp\u003eEnhancing accessibility, the ZV-1 II includes a screen reader function that reads aloud text on menu screens. It can be easily activated in the Setup menu, allowing for an inclusive user experience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40658141642857,"sku":"ZV1M2\/B","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ZV-1-II-Vlog-Camera-Black-1.jpg?v=1685557890"},{"product_id":"sony-alpha-a6700-mirrorless-digital-camera-body","title":"Sony Alpha a6700 Mirrorless Camera Body","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSony a6700 Mirrorless Camera\u003c\/strong\u003e is a compact and versatile tool that combines the innovative features of Sony's Cinema Line, the high-quality still-image rendering of the α-series, and advancements in AI-based recognition technology. Designed for ambitious content creators, this camera is powered by a potent combination of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor. Despite its powerful capabilities, the a6700 is lighter than its predecessor, making it a mobile and reliable option for multitasking creatives.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe advanced imaging system of the Sony a6700 revolves around its 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, which were first introduced in the FX30 Digital Cinema Camera. This combination enables the camera to deliver exceptional 10-bit UHD 4K imagery at up to 120 fps or achieve a top continuous shooting rate of 11 fps with autofocus and auto exposure. Burst shooting allows capturing up to 59 compressed raw still images in quick succession. The back-illuminated structure of the sensor boosts its resolution while maintaining high sensitivity. With an ISO range of 100-32000, expandable to ISO50-102400 for stills, the camera excels in low-light performance with minimal noise and offers more than 14 stops of dynamic range.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eCinematic Video in UHD 4K\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAlongside its impressive sensor and processor, the Sony a6700 inherits a robust set of professional video features from the Cinema Line series, bringing them within reach of everyday content creators and aspiring filmmakers. The camera achieves high-quality UHD 4K video through full pixel readout from its 6K sensor, capturing approximately 2.4x the data required for 4K video, effectively minimizing moiré and aliasing. It supports UHD 4K recording at frame rates up to 120p and full HD recording up to 240p, utilizing full 1:1 pixel readout without binning. Advanced XAVC HS and XAVC S-I formats enable recording in 10-bit 4:2:2, delivering consistent performance and quality at bitrates up to 600 Mb\/s. The camera can record more than two hours of 4K 30p footage or over 40 minutes of 4K 60p footage on a 128GB card. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe Slow \u0026amp; Quick (S\u0026amp;Q) mode allows for capturing 4K video at varying frame rates between 1-120 fps and Full HD video between 1-240 fps, offering the flexibility to slow down or speed up the action as needed. The S-Cinetone color profile, derived from Sony's professional Cinema Line cameras like the VENICE, ensures distinctive colors and natural-looking skin tone rendering. The S-Log3 and S-Gamut3.Cine Gamma Curves provide more than 14 stops of dynamic range, allowing for increased post-production flexibility and seamless integration with video from other Sony Cinema Line cameras. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eCreative Looks can be applied during recording to establish a specific mood, reducing the need for extensive editing. Users can also create and apply their own LUTs and presets for accurate monitoring and previewing of footage on the camera's monitor, EVF, or HDMI output. The camera's AI Processing Unit contributes to efficient subject recognition and tracking during video recording, offering adjustments for tracking speed and sensitivity, auto-cropping to focus on a subject, touch-adjustment of the tracked subject, and customized framing location.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAI-Powered Autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe a6700 incorporates a pixel-level 5-axis optical image stabilization system, compensating for five types of camera shake encountered during handheld shooting of both stills and video. This system is algorithmically optimized for precise detection and control down to a single pixel. The AI Processing Unit further enhances communication between the camera body and the lens, ensuring more stable framing before shooting. As a result, users can confidently use any lens, including adapted lenses, without experiencing blur caused by camera shake.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor still photography enthusiasts, the a6700 offers a wide range of color renderings and compression options to optimize image quality and storage management. It introduces the High Efficiency Image File format in both 4:2:0 and 4:2:2 options. Users can choose between Compressed and Lossless Compressed options when shooting in raw format. The AI Processing Unit improves exposure results in Auto mode, providing a 20% increase in reliability compared to the a6600, according to manufacturer testing. It makes algorithmic adjustments for skin tone, backlit situations, and white balance. The camera also features Creative Looks presets for stills, allowing users to apply various pre-defined configurations with eight adjustable parameters. When tethered to compatible monitors and televisions, the a6700 offers a stills-oriented Hybrid Log-Gamma mode, delivering accurate dynamic range for optimal viewing of still images.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40690529960041,"sku":"ILCE-6700\/B","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/s1_5ff42d52-efc4-44da-83f8-a4dd46861c29.jpg?v=1704236613"},{"product_id":"sony-fe-70-200mm-f4-macro-g-oss-ii-lens","title":"Sony FE 70-200mm f4 Macro G OSS II Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSony\u003c\/strong\u003e has revamped their renowned telephoto zoom lens, the \u003cstrong\u003eFE 70-200mm f\/4 G OSS II\u003c\/strong\u003e, with significant enhancements in autofocus, stabilization, magnification, and sharpness, all while reducing its overall size and length. This lens remains a reliable and portable option for events, sports, and portraiture, but now extends its capabilities to video and macro photography.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eImproved Optical Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe most notable improvement to the lens' optical design is the addition of a floating focusing element, enabling the lens to achieve a high-resolution magnification of .5x, or \"half-macro,\" and reducing the minimum focusing distance to 3.5\" at 70mm. This increased resolution is maintained throughout the entire zoom range, along with improved corner-to-corner sharpness. The lens incorporates various elements, such as aspherical, Advanced Aspherical, extra-low dispersion, and extra-low dispersion aspherical elements, which effectively minimize chromatic and spherical aberrations. Furthermore, the lens features Nano AR Coating II to control flare and ghosting, while its rounded, nine-blade diaphragm ensures smooth and pleasing bokeh.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFaster, Video-Optimized Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOne of the most significant enhancements in the 70-200mm f\/4 II lens is its faster autofocus system, specifically optimized for video applications. Equipped with 4 XD Linear motors, two for each focus group, the lens performs 20% faster than its predecessor and supports focus tracking while zooming. The improved autofocus system is also compatible with the Alpha 1's blackout-free 30 fps high-speed continuous shooting, which is double the rate of the f\/4 OSS I lens.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor videographers looking to utilize the lens' capabilities, Sony has incorporated several features from their cinema division. The new autofocus system operates silently, reduces focus breathing and focus shift, and ensures smooth transitions. Additionally, the Linear Response MF system provides consistent and natural manual focus operation, while the full-time Direct Manual Focus (DMF) feature allows for quick adjustments using the focus ring even while in AF modes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn terms of image quality, the lens's built-in SteadyShot optical image stabilization works in conjunction with the camera body's stabilization system, ensuring sharp images when shooting handheld, even at longer focal lengths.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRedesigned for Portability and Durability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSony has taken into account both the durability of the lens and the comfort of its users during the reconfiguration of the 70-200mm f\/4 II. They have managed to reduce the length and weight of the lens by 15%, resulting in dimensions of 5.8\" and a weight of 1.7 lb, respectively. The internal zoom mechanism minimizes front-heaviness, reducing strain during focusing, and the lens's dust- and moisture-resistant design, along with its rubber control rings, make it suitable for use in various weather conditions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTeleconverter Compatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe FE 70-200mm f\/4 GM OSS II lens is compatible with Sony's optional FE 1.4x and 2.0x teleconverters, allowing for life-size, 1:1 macro photography throughout the entire zoom range. When these teleconverters are used, effective focal lengths and apertures of 98-280mm f\/5.6 and 140-400mm f\/8, respectively, are achieved.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40690532122729,"sku":"SEL70200G2","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/l2.jpg?v=1689180306"},{"product_id":"sony-alpha-a6700-mirrorless-camera-with-18-135mm-lens","title":"Sony Alpha a6700 Mirrorless Camera with 18-135mm Lens","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSony a6700 Mirrorless Camera\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a compact and versatile tool that combines the innovative features of Sony's Cinema Line, the high-quality still-image rendering of the α-series, and advancements in AI-based recognition technology. Designed for ambitious content creators, this camera is powered by a potent combination of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor. Despite its powerful capabilities, the a6700 is lighter than its predecessor, making it a mobile and reliable option for multitasking creatives.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe advanced imaging system of the Sony a6700 revolves around its 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, which were first introduced in the FX30 Digital Cinema Camera. This combination enables the camera to deliver exceptional 10-bit UHD 4K imagery at up to 120 fps or achieve a top continuous shooting rate of 11 fps with autofocus and auto exposure. Burst shooting allows capturing up to 59 compressed raw still images in quick succession. The back-illuminated structure of the sensor boosts its resolution while maintaining high sensitivity. With an ISO range of 100-32000, expandable to ISO50-102400 for stills, the camera excels in low-light performance with minimal noise and offers more than 14 stops of dynamic range.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCinematic Video in UHD 4K\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlongside its impressive sensor and processor, the Sony a6700 inherits a robust set of professional video features from the Cinema Line series, bringing them within reach of everyday content creators and aspiring filmmakers. The camera achieves high-quality UHD 4K video through full pixel readout from its 6K sensor, capturing approximately 2.4x the data required for 4K video, effectively minimizing moiré and aliasing. It supports UHD 4K recording at frame rates up to 120p and full HD recording up to 240p, utilizing full 1:1 pixel readout without binning. Advanced XAVC HS and XAVC S-I formats enable recording in 10-bit 4:2:2, delivering consistent performance and quality at bitrates up to 600 Mb\/s. The camera can record more than two hours of 4K 30p footage or over 40 minutes of 4K 60p footage on a 128GB card.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Slow \u0026amp; Quick (S\u0026amp;Q) mode allows for capturing 4K video at varying frame rates between 1-120 fps and Full HD video between 1-240 fps, offering the flexibility to slow down or speed up the action as needed. The S-Cinetone color profile, derived from Sony's professional Cinema Line cameras like the VENICE, ensures distinctive colors and natural-looking skin tone rendering. The S-Log3 and S-Gamut3.Cine Gamma Curves provide more than 14 stops of dynamic range, allowing for increased post-production flexibility and seamless integration with video from other Sony Cinema Line cameras.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCreative Looks can be applied during recording to establish a specific mood, reducing the need for extensive editing. Users can also create and apply their own LUTs and presets for accurate monitoring and previewing of footage on the camera's monitor, EVF, or HDMI output. The camera's AI Processing Unit contributes to efficient subject recognition and tracking during video recording, offering adjustments for tracking speed and sensitivity, auto-cropping to focus on a subject, touch-adjustment of the tracked subject, and customized framing location.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe a6700 incorporates a pixel-level 5-axis optical image stabilization system, compensating for five types of camera shake encountered during handheld shooting of both stills and video. This system is algorithmically optimized for precise detection and control down to a single pixel. The AI Processing Unit further enhances communication between the camera body and the lens, ensuring more stable framing before shooting. As a result, users can confidently use any lens, including adapted lenses, without experiencing blur caused by camera shake.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor still photography enthusiasts, the a6700 offers a wide range of color renderings and compression options to optimize image quality and storage management. It introduces the High Efficiency Image File format in both 4:2:0 and 4:2:2 options. Users can choose between Compressed and Lossless Compressed options when shooting in raw format. The AI Processing Unit improves exposure results in Auto mode, providing a 20% increase in reliability compared to the a6600, according to manufacturer testing. It makes algorithmic adjustments for skin tone, backlit situations, and white balance. The camera also features Creative Looks presets for stills, allowing users to apply various pre-defined configurations with eight adjustable parameters. When tethered to compatible monitors and televisions, the a6700 offers a stills-oriented Hybrid Log-Gamma mode, delivering accurate dynamic range for optimal viewing of still images.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40690547097705,"sku":"ILCE-6700M\/B","price":1898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/k1_700b9445-30d8-4714-b756-fae600cb9b6c.jpg?v=1704236705"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony FE 16-35mm f2.8 GM II Lens","description":"\u003cp\u003eSony introduces the \u003cstrong\u003eFE 16-35mm f2.8 GM II Lens\u003c\/strong\u003e, a dynamic masterpiece that redefines wide-angle photography. This lens delivers unparalleled image quality and stunning bokeh while optimizing the speed and performance of advanced cameras.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-14_400x400.jpg?v=1693332580\"\u003e\u003c\/div\u003e\n\u003ch3\u003eThe world’s smallest, lightest full-frame F2.8 wide-angle zoom\u003c\/h3\u003e\n\u003cp\u003eUnmatched AF performance provides significant advantages for both stills and movies, all packed into a versatile lens that stands as the smallest and lightest in its class.\u003c\/p\u003e\n\u003cp\u003eExperience the world's smallest and lightest full-frame F2.8 wide-angle zoom, the FE 16-35mm F2.8 GM II. Its extraordinary image quality is achieved through innovative XA elements and Super ED glass within an advanced optical design. This lens weighs in at just 19.3 oz. (547 g), approximately 20% lighter than the previous generation FE 16-35mm F2.8 GM, with an overall length of 4.5 in. (111.5 mm).\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-11\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-11_400x400.jpg?v=1693332624\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExtraordinary resolution and bokeh throughout the zoom range\u003c\/h3\u003e\n\u003cp\u003eBoasting breathtaking G Master image quality across the entire frame, this lens's high spatial resolution ensures detailed rendering from edge to edge throughout the 16-35 mm zoom range, even at wide-open apertures. Its advanced design incorporates five aspherical elements, including three XA (extreme aspherical) elements, effectively controlling aberrations for a seamless blend of high resolution and stunning bokeh.\u003c\/p\u003e\n\u003cp\u003eExperience extraordinary resolution and bokeh throughout the zoom range. The large F2.8 maximum aperture, coupled with innovative optics and an 11-blade aperture unit, creates smooth and captivating bokeh that adds depth to the lens's exceptional resolution.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-9\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-9_400x400.jpg?v=1693332658\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAutofocus that is smooth, precise, quiet, and lightning fast\u003c\/h3\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II features a smooth, precise, quiet, and lightning-fast autofocus system. A floating focus mechanism, bolstered by four original XD Linear Motors, delivers up to approximately 2x faster AF speed. This lens excels at continuous shooting, reaching up to 30 fps with Sony's α1 camera. It effortlessly maintains focus for slow-motion and 4K\/8K movies.\u003c\/p\u003e\n\u003cp\u003eGet up close and personal with outstanding close-up performance. With a minimum focusing distance of just 8.7” (0.22 m) throughout the zoom range and a maximum magnification of 0.32x, this lens opens the door to dynamic perspectives, enriched by a captivating bokeh.\u003c\/p\u003e\n\u003ch3\u003eRefined movie imagery with minimized focus breathing, focus and axial shift\u003c\/h3\u003e\n\u003cp\u003eThis lens's cutting-edge technology minimizes focus breathing, focus shift, and axis shift while zooming, resulting in refined movie imagery. XD Linear Motors and an advanced aperture unit reduce noise and vibration, ensuring seamless movie recording.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-10\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-10_400x400.jpg?v=1693332685\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOptimally balanced for filmmaking with gimbals\u003c\/h3\u003e\n\u003cp\u003ePerfectly balanced for filmmaking on gimbals, the FE 16-35mm F2.8 GM II is designed to maintain its balance even during zooming. Its minimal extension while zooming and consistent center of gravity contribute to agile and stable maneuverability, eliminating the need for readjustment when using a gimbal.\u003c\/p\u003e\n\u003ch3\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to reflections, flare, and ghosting with Nano AR coating II. This lens's original anti-reflection coating suppresses unwanted effects, even in tricky lighting conditions, ensuring clarity and visual excellence.\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II provides flexible iris control with its dedicated aperture ring. The ring features a click ON\/OFF switch and an iris lock switch for tactile or silent aperture adjustments, catering to both stills and movies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-16-35mm-f2.8-GM-II-Lens-13\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-13_400x400.jpg?v=1693332708\"\u003e\u003c\/div\u003e\n\u003ch3\u003eNatural, linear and precise manual focus response\u003c\/h3\u003e\n\u003cp\u003eExperience natural, linear, and precise manual focus response with Linear Response MF. This feature ensures that focus changes directly correlate to focus ring adjustments, offering immediate and precise control for both stills and movies.\u003c\/p\u003e\n\u003cp\u003eEnhance your shooting experience with two customizable focus hold buttons and an AF\/MF switch. These features provide convenient access to functions and focus modes for seamless shooting in any orientation.\u003c\/p\u003e\n\u003ch3\u003eDust and moisture resistant design with Front fluorine coating repels fingerprints, dust, water and oil\u003c\/h3\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II boasts improved dust and moisture resistance. Its structural sealing, silicone rubber gaskets, and lens mount rubber ring work together to minimize dust and moisture incursion, making it ideal for challenging outdoor environments. Equipped with a fluorine front element coating, this lens repels water, oil, and contaminants, making it easy to maintain the lens's pristine surface.\u003c\/p\u003e\n\u003cp\u003eCompleting the package is a low-profile, petal-shaped ALC-SH177 lens hood that effectively blocks unwanted light. Smaller than its predecessor, it's a less obtrusive addition during use or storage.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40718684520553,"sku":"SEL1635GM2","price":2598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-35mm-f2.8-GM-II-Lens-1.jpg?v=1693328964"},{"product_id":"sony-fe-16-25mm-f2-8-g-lens","title":"Sony FE 16-25mm f2.8 G Lens","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-16-25mm-f2.8-G-Lens-11\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-25mm-f2.8-G-Lens-11_480x480.jpg?v=1713285144\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSony FE 16-25mm f2.8 G Lens: A Versatile Wide-Angle Zoom\u003c\/h3\u003e\n\u003cp\u003eThis compact full-frame F2.8 wide-angle zoom lens is an excellent match for α-series cameras, offering advanced technology that fully realizes camera performance from ultra-wide 16mm to wide 25mm focal lengths.\u003c\/p\u003e\n\u003ch3\u003eCompact and Ready for Anywhere\u003c\/h3\u003e\n\u003cp\u003eWith its 16-25mm range, this versatile wide-angle zoom lens is ideal for capturing scenery, cityscapes, travel adventures, and general snapshots. Delivering beautiful G Lens rendering and bokeh at all focal lengths, it comes in a remarkably compact, lightweight design.\u003c\/p\u003e\n\n\u003ch3\u003eOutstanding Image Quality\u003c\/h3\u003e\n\u003cp\u003eThe lens features an advanced optical design utilizing three ED (Extra low Dispersion) glass elements and four aspherical elements, including one ED Aspherical glass element. This design ensures high resolution throughout the zoom range, with minimized flare, ghosting, and color bleeding for clear, detailed rendering.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-16-25mm-f2.8-G-Lens-12\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-25mm-f2.8-G-Lens-12_480x480.jpg?v=1713285144\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision AF Performance\u003c\/h3\u003e\n\u003cp\u003eEquipped with two Linear Motors and a precision control system, this lens delivers fast, precise, and quiet focus drive. It effortlessly tracks subjects, even at high frame rates, ensuring smooth focus acquisition and maintenance for both stills and movies.\u003c\/p\u003e\n\u003ch3\u003eExcellent Close-Up Performance\u003c\/h3\u003e\n\u003cp\u003eThe lens offers superb close-up performance at all focal lengths, with a minimum focus distance of 17cm (6.72”) at 16mm manual focus. This allows for wide-angle close-up shots while capturing the subject's surroundings.\u003c\/p\u003e\n\n\u003ch3\u003eCompact and Lightweight Design\u003c\/h3\u003e\n\u003cp\u003eDespite its advanced optical design, the lens maintains a compact form factor, making it easy to handle for extended shooting sessions or low-light situations. Engineering plastics enhance durability while keeping the weight low.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-16-25mm-f2.8-G-Lens-13\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-25mm-f2.8-G-Lens-13_480x480.jpg?v=1713285144\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSmooth Bokeh for Subject Emphasis\u003c\/h3\u003e\n\u003cp\u003eWith a constant maximum aperture of F2.8 and an 11-blade circular aperture unit, the lens produces smooth, deep bokeh, bringing subjects to the forefront of the image.\u003c\/p\u003e\n\u003ch3\u003ePerfect for Movie Making\u003c\/h3\u003e\n\u003cp\u003eFeaturing wide angles and a compact, lightweight design, this lens is ideal for movie shooting. Its minimal zoom extension and quiet AF make it suitable for handheld use or mounting on gimbals or drones.\u003c\/p\u003e\n\n\u003ch3\u003eOptimal Optical Performance\u003c\/h3\u003e\n\u003cp\u003eAdvanced aspherical and ED glass elements correct spherical and chromatic aberrations, ensuring high contrast and sharp reproduction without color bleeding.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-16-25mm-f2.8-G-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-25mm-f2.8-G-Lens-14_480x480.jpg?v=1713285144\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Control and Focus\u003c\/h3\u003e\n\u003cp\u003eThe lens includes dedicated control rings for focus, zoom, and aperture, along with customizable buttons for enhanced creative control. Linear Response MF allows for immediate, intuitive manual focus adjustments.\u003c\/p\u003e\n\u003ch3\u003eDurable and Reliable\u003c\/h3\u003e\n\u003cp\u003eDesigned to withstand challenging conditions, the lens features dust and moisture resistance, along with a fluorine coating on the front element to repel water, oil, and other contaminants.\u003c\/p\u003e\n\u003ch3\u003eExpanded Creative Freedom\u003c\/h3\u003e\n\u003cp\u003eWith a 67mm filter thread and internal focus system, the lens accepts standard screw-on filters without rotating the filter ring while focusing. Additionally, a petal-shaped, bayonet mount lens hood is included for added protection.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41366424715369,"sku":"SEL1625G","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-16-25mm-f2.8-G-Lens-1.jpg?v=1713283531"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-lens","title":"Sony FE 85mm f1.4 GM II Lens","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-85mm-f-1.4-GM-II-Lens-11\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-11_480x480.jpg?v=1724877450\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnleash Unmatched Creativity with the Sony FE 85mm f\/1.4 GM II Lens\u003c\/h3\u003e\n\u003cp\u003eExperience a new level of photographic excellence with the Sony FE 85mm f\/1.4 GM II Lens. Crafted for professionals and passionate enthusiasts alike, this lens combines precision, speed, and the artistry of G Master technology to deliver breathtaking results. The 85mm focal length is perfect for portraiture, capturing every nuance and emotion with stunning clarity and depth.\u003c\/p\u003e\n\u003ch3\u003eRemarkable Resolution and Stunning Bokeh\u003c\/h3\u003e\n\u003cp\u003eWith cutting-edge optics and an advanced optical design, this lens offers extraordinary sharpness across the entire frame, even at its widest aperture of f\/1.4. The 2 XA (extreme aspherical) elements provide remarkable resolution, allowing you to capture intricate details with outstanding clarity. Meanwhile, Sony’s unique Nano AR Coating II minimizes flare and ghosting, ensuring your images are crisp and clear, even in challenging lighting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-85mm-f-1.4-GM-II-Lens-12\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-12_480x480.jpg?v=1724877450\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSmooth, Dreamy Bokeh\u003c\/h3\u003e\n\u003cp\u003eThe FE 85mm f\/1.4 GM II Lens is designed to create beautiful, soft backgrounds that make your subject stand out. Its 11-blade circular aperture produces smooth, creamy bokeh with a natural, artistic touch. Whether shooting portraits or cinematic videos, the lens ensures a seamless transition from sharp focus to an enchanting blur, adding depth and dimension to your shots.\u003c\/p\u003e\n\u003ch3\u003eUnparalleled Autofocus Speed and Precision\u003c\/h3\u003e\n\u003cp\u003eEquipped with two XD (extreme dynamic) linear motors, this lens achieves autofocus speeds up to three times faster than its predecessor. Its ability to track moving subjects with incredible accuracy, even at the shallow depth of field of f\/1.4, makes it perfect for capturing fleeting moments. The FE 85mm f\/1.4 GM II seamlessly integrates with Sony’s Alpha-series cameras, ensuring optimal performance and creative control for both still photography and video production.\u003c\/p\u003e\n\u003ch3\u003eCompact and Lightweight Design\u003c\/h3\u003e\n\u003cp\u003eDespite its powerful capabilities, the FE 85mm f\/1.4 GM II is designed with portability in mind. It’s compact and lightweight, making it easy to handle during long shoots without sacrificing image quality. The refined construction includes advanced optical elements and linear motors, all housed in a body that’s about 13% smaller and 20% lighter than its predecessor, providing exceptional agility and comfort for every shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-85mm-f-1.4-GM-II-Lens-13\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-13_480x480.jpg?v=1724877450\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Filmmaking Excellence\u003c\/h3\u003e\n\u003cp\u003eThis lens is a versatile tool for filmmakers, offering smooth, quiet autofocus and minimal focus breathing. It pairs seamlessly with Sony’s Real-time Recognition AF technology, ensuring sharp, accurate tracking of subjects even at the most demanding apertures. The click-less aperture ring and Linear Response Manual Focus (MF) provide intuitive control, making it a great choice for both novice and professional videographers looking to enhance their storytelling capabilities.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Reliability in Any Environment\u003c\/h3\u003e\n\u003cp\u003eThe FE 85mm f\/1.4 GM II is constructed to withstand the rigors of professional use. Its dust and moisture-resistant design ensures reliable performance in challenging outdoor conditions, while a fluorine coating on the front element helps repel fingerprints, dust, and water. With these robust features, you can focus on your creative vision, knowing your gear will perform flawlessly, no matter where your photography takes you.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41811731677289,"sku":"SEL85F14GM2","price":1948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-1.jpg?v=1724878728"},{"product_id":"sony-fe-28-70mm-f2-gm-lens","title":"Sony FE 28-70mm f2 GM Lens","description":"\u003ch3\u003eRevolutionary Precision and Creativity in One Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 28-70mm f\/2 GM Lens sets a new benchmark for standard zoom lenses, blending an extraordinary f\/2 aperture with groundbreaking optical precision. Designed for professionals and enthusiasts alike, this lens ensures sharpness and contrast that rival prime lenses, offering unmatched clarity and depth across the entire zoom range. Its lightweight, compact design delivers effortless portability, making it perfect for everything from portraits to cinematic projects.\u003c\/p\u003e\n\u003ch3\u003eUnmatched Optical Performance\u003c\/h3\u003e\n\u003cp\u003eEngineered for impeccable sharpness, the Sony FE 28-70mm f\/2 GM Lens employs advanced optics, including three XA (extreme aspherical) elements, to deliver corner-to-corner resolution with stunning accuracy. The innovative floating focus design maintains exceptional detail even at close focus distances, ensuring versatility for both macro and wide-angle shots. This is a lens crafted to unlock the full potential of high-resolution cameras.\u003c\/p\u003e\n\u003ch3\u003eExquisite Bokeh for Artistic Expression\u003c\/h3\u003e\n\u003cp\u003eThe f\/2 aperture and G Master optical engineering produce breathtaking bokeh, adding a cinematic quality to your images. From portraits to landscape shots, the lens delivers creamy, soft background blur that enhances subject isolation. A newly designed 11-blade circular aperture ensures beautifully rounded highlights, while the suppression of color fringing and onion-ring effects keeps your images pure and refined.\u003c\/p\u003e\n\u003ch3\u003eCompact Power with Unrivaled Autofocus\u003c\/h3\u003e\n\u003cp\u003eWith its compact size and weight of just 918 grams, this lens packs a powerhouse of features into a portable design. Four XD linear motors provide lightning-fast, precise autofocus that excels in tracking moving subjects, whether you're capturing the decisive moment at a sports event or the subtle expressions of a wedding. Designed to perform seamlessly with high-speed burst modes, this lens ensures every shot is razor-sharp.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51976774353265,"sku":"SEL2870GM","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-28-70mm-f2-GM-Lens-1.jpg?v=1732059928"},{"product_id":"sony-fe-400-800mm-f6-3-8-0-g-oss-lens","title":"Sony FE 400-800mm f6.3-8.0 G OSS Lens","description":"\u003ch3\u003eReach Beyond Limits – Capture the Unattainable\u003c\/h3\u003e\n\u003cp\u003eElevate your photography to extraordinary distances with the Sony FE 400-800mm f\/6.3-8.0 G OSS Lens. Designed for photographers who demand precision and power, this super-telephoto zoom lens delivers remarkable reach, bringing distant subjects closer with incredible clarity. Whether you're tracking elusive wildlife, freezing the intensity of sports action, or composing cinematic landscapes with stunning telephoto compression, this lens is engineered to perform.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Zooming for Unmatched Stability\u003c\/h3\u003e\n\u003cp\u003eDesigned with an internal zoom mechanism, the FE 400-800mm maintains a balanced center of gravity throughout its entire zoom range. This feature ensures smooth handling, making handheld shooting more stable while eliminating lens extension that could impact movement. Its precisely engineered zoom ring allows for effortless adjustments, so you can reframe quickly without breaking focus.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExquisite Optics for Uncompromising Image Quality\u003c\/h3\u003e\n\u003cp\u003eSuper-telephoto photography demands absolute sharpness, and this lens delivers with six Extra-low Dispersion (ED) elements that minimize chromatic aberrations and enhance contrast. An advanced optical design reduces flare and ghosting, ensuring crisp, high-contrast images even in challenging lighting conditions. The 11-blade circular aperture adds artistic depth, creating smooth, natural bokeh that beautifully isolates subjects from their background.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Autofocus That Keeps Up\u003c\/h3\u003e\n\u003cp\u003eFast-moving subjects require responsive and accurate focusing. Sony’s advanced linear motor technology powers the autofocus system, locking onto subjects with incredible speed and precision. Paired with the Sony α9 III’s 120 fps continuous shooting, this lens is built to track fleeting moments without hesitation, even while zooming. A focus-range limiter further refines performance, ensuring optimal tracking at varying distances.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile for Close-Ups and Extreme Telephoto\u003c\/h3\u003e\n\u003cp\u003eDespite its super-telephoto reach, the FE 400-800mm f\/6.3-8.0 G OSS excels at close-up photography, offering a minimum focusing distance of just 1.7 meters (5.58 ft). With a maximum magnification of 0.23x, this lens provides exceptional flexibility, allowing you to capture intricate details of smaller subjects while maintaining beautiful background separation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Stability – Handheld or Tripod\u003c\/h3\u003e\n\u003cp\u003eSony’s Optical SteadyShot™ image stabilization makes handheld shooting more reliable, compensating for camera shake to ensure crisp results. Choose from specialized stabilization modes, including MODE 2 for panning and MODE 3 for tracking fast-moving subjects. When mounted on a tripod, the durable footplate with 1\/4\"-20 and 3\/8\"-16 screw sockets provides rock-solid support and quick rotation between horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Design for Real-World Challenges\u003c\/h3\u003e\n\u003cp\u003eBuilt to thrive in demanding environments, this lens features weather-resistant sealing that guards against dust and moisture. A fluorine-coated front element repels dirt, oil, and water, making maintenance effortless. The redesigned lens hood incorporates a locking mechanism for secure attachment and a filter window for easy adjustments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52150750937457,"sku":"SEL400800G","price":2698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-1.jpg?v=1740605711"},{"product_id":"sony-fx2-full-frame-cinema-camera","title":"Sony FX2 Full Frame Cinema Camera","description":"\u003ch3\u003eCompact Powerhouse with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX2 is where elite cinema technology meets everyday portability. This full-frame marvel is the newest addition to Sony’s renowned Cinema Line, borrowing DNA from the flagship VENICE system to deliver stunning imagery in a body tailored for solo shooters, gimbal operators, and on-the-go creatives. Whether you're working on a narrative film, branded content, or live event coverage, the FX2 gives you the cinematic tools you need in a size you’ll actually want to use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-16_1024x1024.jpg?v=1748472347\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStunning Visuals, Scene After Scene\u003c\/h3\u003e\n\u003cp\u003eAt the core of the FX2 is a powerful 33MP back-illuminated Exmor R® CMOS sensor, optimized by the BIONZ XR™ image processor and enhanced with an AI-driven engine. The result is striking image quality with lifelike color reproduction, ultra-smooth gradation, and impressive low-light sensitivity. Capable of capturing over 15 stops of dynamic range, the FX2 maintains rich highlight and shadow detail even in challenging lighting scenarios—making it a go-to choice for filmmakers looking to maximize creative range.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-21_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-21\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Recording That Adapts to Your Vision\u003c\/h3\u003e\n\u003cp\u003eWhether you're shooting for cinema, commercial, or content creation, the FX2 provides unmatched recording flexibility. Take advantage of oversampled 7K to record pristine 4K imagery with no pixel binning. Choose from versatile recording formats including 10-bit 4:2:2, HEVC\/H.265, or Intra options, and use S-Log3 with base ISOs of 800 or 4000 for maximum post-production latitude. Need a specific look? Import up to 16 custom LUTs or use S-Cinetone™ and Creative Looks to nail your aesthetic straight from camera. Cine EI modes let professionals lock in exposure with precision, ideal for multi-cam and color-managed workflows.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDesigned for the Solo Shooter\u003c\/h3\u003e\n\u003cp\u003eThe FX2’s compact flat-top design is engineered for creators who work independently. Integrated 1\/4-20 mounting points on the top and bottom of the body make it easy to build your rig without cages. With AI-powered Real-Time Recognition AF, you’ll never miss a moment—whether tracking human eyes, birds, cars, or even insects. Customizable focus transitions, intuitive AF Assist, and visual depth mapping through Focus Map give you complete control over your focus plane, even in complex setups. A single switch toggles between MOVIE and STILL modes, making it ideal for hybrid shooters who want both video and high-resolution 33MP stills on the same shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-23_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-32\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional Audio, Streaming \u0026amp; Connectivity\u003c\/h3\u003e\n\u003cp\u003eEnhance your audio game with the XLR-H1 handle, which provides dual XLR inputs and digital audio transmission—no extra power or cables needed. For content creators and broadcasters, the FX2 also excels at live streaming, supporting up to 4K 60p output via LAN or USB with simultaneous internal recording. HDMI Type-A output allows for 10-bit or 16-bit RAW to an external recorder, enabling advanced color workflows. With dual card slots (including CFexpress Type A support), USB-C PD power delivery, and support for Sony’s Creators’ Cloud, you’re set for anything from remote interviews to full-scale productions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt to Create Anywhere\u003c\/h3\u003e\n\u003cp\u003eThe FX2 isn’t just smart—it’s rugged. Its magnesium alloy construction and refined weather sealing make it a reliable choice even in harsh shooting environments. The active cooling system ensures uninterrupted 4K 60p recording without overheating, while the tiltable 3.68M-dot EVF and vari-angle touchscreen LCD give you total visibility in any setup. Add Sony’s 70+ E-mount lens options and your favorite accessories, and the FX2 becomes a truly modular creative platform that’s ready for studio, street, or set life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55250793922929,"sku":"ILME-FX2B","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-1.jpg?v=1748472796"},{"product_id":"sony-fx2-full-frame-cinema-camera-with-xlr-handle-unit","title":"Sony FX2 Full Frame Cinema Camera with XLR Handle Unit","description":"\u003ch3\u003eCompact Powerhouse with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX2 is where elite cinema technology meets everyday portability. This full-frame marvel is the newest addition to Sony’s renowned Cinema Line, borrowing DNA from the flagship VENICE system to deliver stunning imagery in a body tailored for solo shooters, gimbal operators, and on-the-go creatives. Whether you're working on a narrative film, branded content, or live event coverage, the FX2 gives you the cinematic tools you need in a size you’ll actually want to use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-16_1024x1024.jpg?v=1748472347\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStunning Visuals, Scene After Scene\u003c\/h3\u003e\n\u003cp\u003eAt the core of the FX2 is a powerful 33MP back-illuminated Exmor R® CMOS sensor, optimized by the BIONZ XR™ image processor and enhanced with an AI-driven engine. The result is striking image quality with lifelike color reproduction, ultra-smooth gradation, and impressive low-light sensitivity. Capable of capturing over 15 stops of dynamic range, the FX2 maintains rich highlight and shadow detail even in challenging lighting scenarios—making it a go-to choice for filmmakers looking to maximize creative range.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-21_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-21\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Recording That Adapts to Your Vision\u003c\/h3\u003e\n\u003cp\u003eWhether you're shooting for cinema, commercial, or content creation, the FX2 provides unmatched recording flexibility. Take advantage of oversampled 7K to record pristine 4K imagery with no pixel binning. Choose from versatile recording formats including 10-bit 4:2:2, HEVC\/H.265, or Intra options, and use S-Log3 with base ISOs of 800 or 4000 for maximum post-production latitude. Need a specific look? Import up to 16 custom LUTs or use S-Cinetone™ and Creative Looks to nail your aesthetic straight from camera. Cine EI modes let professionals lock in exposure with precision, ideal for multi-cam and color-managed workflows.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDesigned for the Solo Shooter\u003c\/h3\u003e\n\u003cp\u003eThe FX2’s compact flat-top design is engineered for creators who work independently. Integrated 1\/4-20 mounting points on the top and bottom of the body make it easy to build your rig without cages. With AI-powered Real-Time Recognition AF, you’ll never miss a moment—whether tracking human eyes, birds, cars, or even insects. Customizable focus transitions, intuitive AF Assist, and visual depth mapping through Focus Map give you complete control over your focus plane, even in complex setups. A single switch toggles between MOVIE and STILL modes, making it ideal for hybrid shooters who want both video and high-resolution 33MP stills on the same shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-23_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-32\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional Audio, Streaming \u0026amp; Connectivity\u003c\/h3\u003e\n\u003cp\u003eEnhance your audio game with the XLR-H1 handle, which provides dual XLR inputs and digital audio transmission—no extra power or cables needed. For content creators and broadcasters, the FX2 also excels at live streaming, supporting up to 4K 60p output via LAN or USB with simultaneous internal recording. HDMI Type-A output allows for 10-bit or 16-bit RAW to an external recorder, enabling advanced color workflows. With dual card slots (including CFexpress Type A support), USB-C PD power delivery, and support for Sony’s Creators’ Cloud, you’re set for anything from remote interviews to full-scale productions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt to Create Anywhere\u003c\/h3\u003e\n\u003cp\u003eThe FX2 isn’t just smart—it’s rugged. Its magnesium alloy construction and refined weather sealing make it a reliable choice even in harsh shooting environments. The active cooling system ensures uninterrupted 4K 60p recording without overheating, while the tiltable 3.68M-dot EVF and vari-angle touchscreen LCD give you total visibility in any setup. Add Sony’s 70+ E-mount lens options and your favorite accessories, and the FX2 becomes a truly modular creative platform that’s ready for studio, street, or set life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55251248546161,"sku":"ILME-FX2","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-with-XLR-Handle-Unit-1.jpg?v=1748472796"},{"product_id":"sony-alpha-a6700-mirrorless-camera-with-16-50mm-ii-lens","title":"Sony Alpha a6700 Mirrorless Camera with 16-50mm II Lens","description":"\u003cp data-mce-fragment=\"1\"\u003eThe \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSony a6700 Mirrorless Camera\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a compact and versatile tool that combines the innovative features of Sony's Cinema Line, the high-quality still-image rendering of the α-series, and advancements in AI-based recognition technology. Designed for ambitious content creators, this camera is powered by a potent combination of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor. Despite its powerful capabilities, the a6700 is lighter than its predecessor, making it a mobile and reliable option for multitasking creatives.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe advanced imaging system of the Sony a6700 revolves around its 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, which were first introduced in the FX30 Digital Cinema Camera. This combination enables the camera to deliver exceptional 10-bit UHD 4K imagery at up to 120 fps or achieve a top continuous shooting rate of 11 fps with autofocus and auto exposure. Burst shooting allows capturing up to 59 compressed raw still images in quick succession. The back-illuminated structure of the sensor boosts its resolution while maintaining high sensitivity. With an ISO range of 100-32000, expandable to ISO50-102400 for stills, the camera excels in low-light performance with minimal noise and offers more than 14 stops of dynamic range.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCinematic Video in UHD 4K\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlongside its impressive sensor and processor, the Sony a6700 inherits a robust set of professional video features from the Cinema Line series, bringing them within reach of everyday content creators and aspiring filmmakers. The camera achieves high-quality UHD 4K video through full pixel readout from its 6K sensor, capturing approximately 2.4x the data required for 4K video, effectively minimizing moiré and aliasing. It supports UHD 4K recording at frame rates up to 120p and full HD recording up to 240p, utilizing full 1:1 pixel readout without binning. Advanced XAVC HS and XAVC S-I formats enable recording in 10-bit 4:2:2, delivering consistent performance and quality at bitrates up to 600 Mb\/s. The camera can record more than two hours of 4K 30p footage or over 40 minutes of 4K 60p footage on a 128GB card.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Slow \u0026amp; Quick (S\u0026amp;Q) mode allows for capturing 4K video at varying frame rates between 1-120 fps and Full HD video between 1-240 fps, offering the flexibility to slow down or speed up the action as needed. The S-Cinetone color profile, derived from Sony's professional Cinema Line cameras like the VENICE, ensures distinctive colors and natural-looking skin tone rendering. The S-Log3 and S-Gamut3.Cine Gamma Curves provide more than 14 stops of dynamic range, allowing for increased post-production flexibility and seamless integration with video from other Sony Cinema Line cameras.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCreative Looks can be applied during recording to establish a specific mood, reducing the need for extensive editing. Users can also create and apply their own LUTs and presets for accurate monitoring and previewing of footage on the camera's monitor, EVF, or HDMI output. The camera's AI Processing Unit contributes to efficient subject recognition and tracking during video recording, offering adjustments for tracking speed and sensitivity, auto-cropping to focus on a subject, touch-adjustment of the tracked subject, and customized framing location.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAI-Powered Autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe a6700 incorporates a pixel-level 5-axis optical image stabilization system, compensating for five types of camera shake encountered during handheld shooting of both stills and video. This system is algorithmically optimized for precise detection and control down to a single pixel. The AI Processing Unit further enhances communication between the camera body and the lens, ensuring more stable framing before shooting. As a result, users can confidently use any lens, including adapted lenses, without experiencing blur caused by camera shake.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor still photography enthusiasts, the a6700 offers a wide range of color renderings and compression options to optimize image quality and storage management. It introduces the High Efficiency Image File format in both 4:2:0 and 4:2:2 options. Users can choose between Compressed and Lossless Compressed options when shooting in raw format. The AI Processing Unit improves exposure results in Auto mode, providing a 20% increase in reliability compared to the a6600, according to manufacturer testing. It makes algorithmic adjustments for skin tone, backlit situations, and white balance. The camera also features Creative Looks presets for stills, allowing users to apply various pre-defined configurations with eight adjustable parameters. When tethered to compatible monitors and televisions, the a6700 offers a stills-oriented Hybrid Log-Gamma mode, delivering accurate dynamic range for optimal viewing of still images.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62775748657521,"sku":"ILCE6700KB","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE-6700_SELP16502_front.jpg?v=1767208328"}],"url":"https:\/\/www.pictureline.com\/collections\/sony-price-drop-collection.oembed","provider":"Pictureline","version":"1.0","type":"link"}