Trade In and Trade Up to Sony Innovation. Get up to a 15% bonus towards the purchase of select Sony Alpha cameras or lenses with trade-in.
- Trade-in one (1) working digital interchangeable lens camera or/and (1) lens towards select new models.
- The discount can not exceed the amount specified. The discount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new select Sony item at the time of trade-in.
- The traded-in/used product must be surrendered at the time of trade-in (in case of online sales, the notification from carrier is considered an act of surrender)
- The trade-in amount can be combined with any instant rebates or bundles offered by sony on the promotion calendar during the same period.