{"title":"Sony Trade-In Event  |  7\/1 - 9\/30\/26","description":"\u003cp\u003eFor a limited time only, when you trade in any lens camera or lens, you’ll \u003cstrong\u003ereceive up to $800\u003c\/strong\u003e toward the purchase of select brand-new lenses or cameras from Sony.  You can increase your savings even more by purchasing one of the many Sony products that already features an instant rebate.\u003c\/p\u003e\n\u003cp\u003eIt’s so easy! Just trade in your gear (must be in working order) and receive in-store credit. Purchase a qualifying Sony Alpha lens, and your credit is automatically applied. But you’d better hurry— \u003cstrong\u003eoffer is valid now through September 30, 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-target-modal=\"sony-trade-in\" class=\"modal-trigger modal-sony-trade-in\"\u003eCall our store for details (1-800-748-8200).\u003c\/p\u003e","products":[{"product_id":"sony-24-70mm-f2-8-fe-gm-e-mount-full-frame-lens","title":"Sony FE 24-70mm f2.8 GM Lens","description":"\u003cul class=\"feature-list\"\u003e\n\u003cli\u003e Premium G Master Series Mid-range telephoto prime  \u003c\/li\u003e\n\u003cli\u003e Sony Nano AR Coating to eliminate flare and ghosting  \u003c\/li\u003e\n\u003cli\u003e Circular 9-blade aperture for beautiful defocus effects  \u003c\/li\u003e\n\u003cli\u003e Direct Drive SSM for quiet, highly precise focus lens control  \u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"line-height: 1.4;\"\u003e Dust and moisture-resistant design\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"line-height: 1.4;\"\u003eA New Era of Standard Zoom Performance\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\"\u003eNo-compromises design and technology in a new constant F2.8 zoom lens that can fully utilize the performance potential of current and future high-resolution camera bodies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented Resolution and Detail\u003c\/strong\u003e\u003cbr\u003eAn XA (extreme aspherical) element with superlative surface precision works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBright, Fast F2.8 at Any Focal Length\u003c\/strong\u003e\u003cbr\u003eKeep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds with consistently spectacular image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise Focus at Blazing Speed\u003c\/strong\u003e\u003cbr\u003eDirect Drive SSM (DDSSM) minimizes spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Lens Control Features\u003c\/strong\u003e\u003cbr\u003eA focus mode switch, focus hold button, and zoom lock switch provide professional control for a wide range of shooting situations.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":11844282561,"sku":"SEL2470GM","price":1699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/sony2470mm2-8tilt.png?v=1478281498"},{"product_id":"sony-fe-100-400mm-gm-oss-lens","title":"Sony FE 100-400mm f4.5-5.6 GM OSS Lens","description":"\u003ch4\u003eSharp super-telephoto zoom, tenacious\u003c\/h4\u003e\n\u003cp\u003eAF The first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/p\u003e\n\u003cdiv style=\"float: left;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/45336b113227e772d67ca20f7ec54997_large.jpeg?v=1492710549\" style=\"float: right; margin-left: 40px; margin-bottom: 20px;\"\u003e\n\u003ch4\u003eG Master super-telephoto zoom\u003c\/h4\u003e\n\u003cp\u003eA 100 mm to 400 mm zoom range is ideal for sports, wildlife and similar subjects, with image quality and AF performance that support professional working needs.\u003c\/p\u003e\n\u003ch4\u003eFast, tenacious autofocus\u003c\/h4\u003e\n\u003cp\u003eFloating focus with double linear motor and DDSSM (Direct Drive SSM) drive systems achieves quick response, high accuracy and tenacious tracking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"float: right;\"\u003e\n\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/679609f8fef1aac24f35cb86af2296d4_large.jpeg?v=1492710573\" style=\"float: right; margin-left: 40px; margin-bottom: 20px;\"\u003e\n\u003ch4\u003eHigh resolution and fast AF at any focal length\u003c\/h4\u003e\n\u003cp\u003ePrecision G Master optics ensure consistently high corner-to-corner resolution at any focusing distance throughout the lens’ zoom range.\u003c\/p\u003e\n\u003ch4\u003eCompact, lightweight and mobile\u003c\/h4\u003e\n\u003cp\u003eInnovative modular exterior construction and magnesium components reduce weight and size for improved portability and mobility. \u003c\/p\u003e\n\u003ch4\u003eOutstanding shooting versatility\u003c\/h4\u003e\n\u003cp\u003eA floating focus mechanism achieves a minimum focus distance of just 3.22 ft. (0.98 meters) so you can track and shoot subjects at any distance with one lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-04-20_at_11.47.46_AM.png?v=1492710492\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e\u003cspan\u003e1. Focusing ring \/ 2. Zooming ring \/ 3. Focus mode switch \/ 4. Focus-range limiter \/ 5. Focus hold button \/ 6. Zoom smoothness adjuster \/ 7. Shake compensation switch \/ 8. Shake compensation mode switch \/ 9. Mounting index\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: center;\"\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33277066625,"sku":"SEL100400GM","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-100-400mm-f4.5-5.6-GM-OSS-Lens-1.jpg?v=1634917632"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 200-600mm f5.6-6.3 G OSS Lens\u003c\/strong\u003e has a versatile 200-600mm super-telephoto zoom lens with superb image quality. With 5x ED (Extra-low Dispersion) glass elements, and 1x aspherical element that dramatically reduces chromatic abortion ultimately increasing corner-to-corner sharpness throughout the zoom range. The AF is fast, precise, and quiet while tenaciously tracking moving subjects with refined control for ultimate reliability for use in the field.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM\" height=\"720\" width=\"1280\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch3\u003eOutstanding G Lens resolution throughout the zoom range\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 OSS Lens features outstanding corner-to-corner sharpness throughout the 200-600mm zoom range. Achieving outstanding G Lens resolution, the lens incorporates an aspherical element with five ED (Extra-low Dispersion) glass elements with a new optical design to minimize chromatic aberration which is often an issue at super-telephoto focal lengths. A Nano AR Coating is used to reduce flare and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1_-_Outstanding_G-Lens_large.jpg?v=1560273017\" alt=\"\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: left;\"\u003eE200-600mm with extended reach\u003c\/h4\u003e\n\u003cp\u003eThe FE 200-600mm features a versatile zoom range of 200-600mm with a variable aperture of F5.6-6.3 (wide to tele). This incredible zoom range can be further extended using optional 1.4x or 2.0x teleconverters that extend the telephoto reach up to a maximum 840mm (F9) or 1200mm (F13) respectively while maintaining outstanding image quality and AF performance. The zoom and aperture range with the 1.4x teleconverter is 280-840mm, F8-9 and with the 2.0x teleconverter is 400-1200mm, F11-13.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/2_-_200-600_with_extended_reach_large.jpg?v=1560273046\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003eDDSSM delivers fast, precise, quiet autofocus\u003c\/h4\u003e\n\u003cp\u003eThis 200-600mm lens employs Sony’s Direct Drive Supersonic Wave Motor (DDSSM) system which has the ability and precision needed to drive the heavy focus group, this ensures that moving subjects are quietly tracked with exceptional speed and precision. With high positioning accuracy, you can pinpoint autofocus with blazing speed. This advanced DDSSM system is also incredibly quiet, avoiding unwanted noise that can disrupt an unpredictable subject. The DDSSM focus system ensures that moving subjects are quietly tracked with exceptional speed and precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/3_-_DDSM_large.jpg?v=1560273072\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInternal zoom mechanism\u003c\/h4\u003e\n\u003cp\u003eAn internal zoom mechanism means that the length of the lens remains constant while zooming, maintaining an ideal balance for stable shooting. Since the lens zoom mechanism is internal, it also has a high resistance to dust and moisture, unlike other super telephoto lenses that are typically prone to drawing dust and moisture into the lens. The internal zoom offers quick zoom operation with light zoom ring torque and is ideal in difficult outdoor conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/4_-_Internal-zoom-mechnism_large.jpg?v=1560273090\"\u003e\u003c\/p\u003e\n\u003ch4\u003e11-blade circular aperture\u003c\/h4\u003e\n\u003cp\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by the SEL200600G lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G Lens bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5_-_11-blade_circular_aperture_large.jpg?v=1560273135\"\u003e\u003c\/p\u003e\n\u003ch4\u003eED glass reduces flare and ghosting\u003c\/h4\u003e\n\u003cp\u003eED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration caused by differences in magnification, out of the picture. The 200-600mm G Super telephoto zoom lens incorporates one five ED glass elements to maximize resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/6_-_ED_Glass_large.jpg?v=1560273156\"\u003e\u003c\/p\u003e\n\u003ch4\u003eAspherical lens reduces spherical aberration\u003c\/h4\u003e\n\u003cp\u003eAn aspherical lens is incorporated to dramatically reduce spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore the alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/7_-_Aspherical_lens_large.jpg?v=1560273170\"\u003e\u003c\/p\u003e\n\u003ch4\u003eNano AR Coating\u003c\/h4\u003e\n\u003cp\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. The Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/8_-_Nano-AR-Coating_large.jpg?v=1560273184\"\u003e\u003c\/p\u003e\n\u003ch4\u003e3-mode Built-in Optical SteadyShot\u003c\/h4\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot™ image stabilization with three different mode settings allows images to be sharp and in-focus at extended super-telephoto focal lengths.MODE 2 offers ideal stabilization for panned shots, while MODE 3 (first introduced in the SEL400F28GM) provides enhanced viewfinder stabilization that allows easier framing of dynamic sports or wildlife movement. 5-axis stabilization is available with compatible bodies (α9 \/αR III \/α7 III \/ α7R II \/α7S II \/α7 II \/α6500). MODE 3 is supported by the latest α9 software version. Refer to the appropriate support web pages for information on compatibility with other bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/9_-_3-mode_Built-in_Optical_SteadyShot_large.jpg?v=1560273199\"\u003e\u003c\/p\u003e\n\u003ch4\u003eCustomizable focus hold buttons\u003c\/h4\u003e\n\u003cp\u003eCustomizable focus hold buttons are provided in three locations 90° apart for easy, instant access when shooting in any orientation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold buttons on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera menu, allowing them to be assigned to a different function selected by the user.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/10_-_Customizable_focus_hold_buttons_large.jpg?v=1560273214\"\u003e\u003c\/p\u003e\n\u003ch4\u003eRobust reliability\u003c\/h4\u003e\n\u003cp\u003eSony’s lens sealing maximizes resistance to dust andmoisture2, providing the reliability needed for outdoor use and in challenging environmental conditions as demanded by professional photographers. Additionally, the front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/11_-_Robust_Reliability_large.jpg?v=1560273233\"\u003e\u003c\/p\u003e\n\u003ch4\u003eInstant auto\/manual focus selection\u003c\/h4\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/12_-_Instant_auto_and_manual_focus_large.jpg?v=1560273247\"\u003e\u003c\/p\u003e\n\u003ch4\u003eFluorine front-element coating\u003c\/h4\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking while making it easier to wipe clean if they do become attached to the lens surface.\u003c\/p\u003e\n\u003ch4\u003eFocus range limiter\u003c\/h4\u003e\n\u003cp\u003eThe focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 10m-2.7m, and ∞-10m.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/14_-_Focus_range_llimiter_large.jpg?v=1560273272\"\u003e\u003c\/p\u003e\n\u003ch4\u003eLinear Response MF\u003c\/h4\u003e\n\u003cp\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/15_-_Linear_Response_MF_large.jpg?v=1560273288\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28436244627561,"sku":"SEL200600G","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/SEL200600G_A-Large.jpg?v=1569221344"},{"product_id":"sony-alpha-a7s-iii-digital-camera-body","title":"Sony Alpha a7S III Digital Camera Body","description":"\u003cp\u003eIntroducing the \u003cstrong\u003eAlpha a7S III\u003c\/strong\u003e –a new milestone in sensitivity, speed and image supremacy. Featuring an all-new 12.1MP backside illuminated full-frame sensor with twice the readout speed for ultra-clean low-light images up to ISO 409,600 with 15+ stops dynamic range and 3x reduction in rolling shutter, plus Sony’s critically acclaimed fast hybrid autofocus with 759 phase detection AF points. A new BIONZ XR processing engine deliver 8x more processing power for up to 120p 4K 10-bit 4:2:2 and full pixel readout in all recording modes.\u003c\/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MQMVC8UmJ-k\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003cbr\u003e\n\u003ch2\u003eSensitivity, speed, and supreme imagery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha a7S III features a newly developed 12.1-megapixel Full-frame Backside-illuminated (BSI) Exmor R CMOS sensor that delivers sensitivity, speed, and superior images and movie. It takes full advantage of the large pixels and BSI copper wiring structure to more than double the sensitivity and readout speed. The results are astounding, with phenomenal low-light capability, up to 15+ stops of dynamic range and drastically reduced noise for ultra-sharp and clean images and 3x reduced rolling shutter. In addition, this new Exmor R sensor features Sony’s acclaimed fast hybrid autofocus with 759 phase detection AF points and 92% coverage. The high sensitivity also allows it to autofocus in light as low as EV-6.\u003c\/p\u003e\n\u003ch2\u003e8x more processing power\u003c\/h2\u003e\n\u003cp\u003eA new BIONZ XR processing engine delivers 8x more processing power than previous models. It not only supports the high sensitivity and wide dynamic range that has become hallmarks of the “S” series, but also high-speed features such as real-time AF tracking and up to 10fps continuous shooting of more than 1000 RAW still images. This new BIONZ XR engine can process large volumes of data in real time, making full-frame readout without pixel binning possible in all recording modes, including 4K 120p All-I 10-bit 4:2:2. Whether shooting stills or movies, the Alpha a7S III offers overwhelming image quality with stress-free operation.\u003c\/p\u003e\n\u003ch2\u003eLegendary low-light and 15+ stops dynamic range\u003c\/h2\u003e\n\u003cp\u003eThe Alpha a7S III builds on the legendary low-light performance synonymous with Sony’s ‘S’ series. The 12.1 MP sensor is optimized for 4K with full-pixel readout and to make use of much larger individual pixels for maximum light gathering capabilities and low signal-to-noise ratio. Fewer pixels mean each individual pixel is larger than on other higher pixel-count full-frame sensors. The Alpha a7S III also employs Sony’s industry-leading Exmor R backside-illuminated CMOS image sensor technology for additional low light performance and to double the readout speed. Base ISO is lower than previous ‘S’ models, with a still and movie range from 80 to 102,400, expandable to 40 to 409,600 for stills and 80 to 409,600 for movies. Thanks to the high-sensitivity, Exxmor R sensor and fast processing, the dynamic range for movies is an impressively wide 15+ stops.\u003c\/p\u003e\n\u003ch2\u003eHigh speed for slow motion\u003c\/h2\u003e\n\u003cp\u003eThe Alpha a7S III offers several in-camera 4K recording modes to match your creative need and desired format. 4K resolution at up to 120 frames per second delivers extraordinarily smooth 5x (max.) slow-motion imagery. In addition to supporting 10-bit 4:2:2 recording, this feature can be used with efficient inter-frame (Long GOP) compression or high-quality intra-frame (All-I) compression. A maximum bit rate of 1200 Mbps (4:2:2 10-bit, H.264, All-I) delivers supreme image quality when directly replaying movies in slow or quick motion in the S\u0026amp;Q mode. Up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.\u003c\/p\u003e\n\u003ch2\u003eEffective heat dissipation for extended recording times\u003c\/h2\u003e\n\u003cp\u003eHeat buildup from processing large volumes of data when recording high-bitrate, high-resolution 4K 60p and 120p movie can plague other systems, but not the Alpha a7S III. Camera-wide passive heat dissipation is optimized using Sony’s unique Σ (sigma) graphite heatsink to keep the image sensor and image processing engine temperatures within their normal operating range, preventing overheating. This makes it possible to record 4K 60p video continuously for up to an hour. Even XAVC S-I 4K 60p 10bit 4:2:2 All-I can be recorded for over an hour until battery ends and XAVC S-I 4K 120p 10bit 4:2:2 All-I can record over 30 minutes until 2nd media gets full. Impressive heat management is achieved without sacrificing weather sealing and class leading small size and weight, which has become a hallmark of Sony’s α series E-mount cameras.\u003c\/p\u003e\n\u003ch2\u003e10-bit 4:2:2 video reaches new levels of realism\u003c\/h2\u003e\n\u003cp\u003eThe α7S III can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while generally providing greater editing freedom. Maximum frame rate when recording full-frame 4K is 120p.\u003c\/p\u003e\n\u003ch2\u003eAll Intra (for XAVC S-I recording)\u003c\/h2\u003e\n\u003cp\u003eIn addition to the Long GOP inter-frame compression used in previous models, the α7S III supports intra-frame (All-I) recording for the first time in an α body, allowing internal 4K recording at bitrates up to 1200 Mbps. Intra-frame recording provides extra margin for post production and still image extraction when needed.\u003c\/p\u003e\n\u003ch2\u003eEfficient MPEG-H HEVC\/H.265 (XAVC HS) coding\u003c\/h2\u003e\n\u003cp\u003eIn addition to Sony’s common XAVC S (MPEG-4 AVC\/H.264) codec found on current models, the α7S III adds XAVC HS format recording using the MPEG-H HEVC\/H.265 codec for approximately twice the efficiency of XAVC S. You can record more detailed 10-bit 4K video at higher bit rates while keeping data volume within a manageable range. Image quality is better than XAVC S at a comparable bit rate, and equal to XAVC S at lower bit rates. H.265 video can be recorded internally to SDXC or CFexpress Type A memory cards.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW output for movie\u003c\/h2\u003e\n\u003cp\u003eThe α7S III is capable of 16-bit RAW output up to 4K 60p to an external device via HDMI, to answer the increasing demand for RAW recording for applications that demand the highest quality and post-production flexibility provided by RAW output. Full-frame 4264 x 2408 (16:9 aspect ratio) 16-bit image output is possible, with a choice of frame rates (60p\/50p\/30p\/25p\/24p). You can also output RAW video via HDMI while recording XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K to internal card media. Proxy recording is available during RAW output.\u003c\/p\u003e\n\u003ch2\u003eEasy S-Log matching with professional camcorders\u003c\/h2\u003e\n\u003cp\u003eIn many moviemaking workflows the ability to match the color of footage from multiple cameras is essential. The α7S III includes S-Log2 and S-Log3 gamma curves, the latter emphasizing shadow to mid-tone gradations and making it possible to achieve a dynamic range of 15+ stops. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match α7S III footage with that shot on professional camcorders equipped with S-Log3 gamma curve settings. Minimum ISO when shooting S-Log has been reduced to 640, and the 160 to 500 range of expanded ISO can be used as well. Sensitivity can be lowered by as much as 2 stops below the normal ISO range for extra-low-noise recording.\u003c\/p\u003e\n\u003ch2\u003e10-bit 4:2:2 HLG (Hybrid Log-Gamma)\u003c\/h2\u003e\n\u003cp\u003eThe α7S III provides HLG (Hybrid Log-Gamma) high-dynamic-range picture profile that supports the wide-gamut BT.2020 color space for true-to-life imagery with detailed shadows and highlights, with no need for color grading. Video recorded with this picture profile can be directly played back on an HDR (HLG) compatible Sony TV. 10-bit recordings reproduce finer gradation and detail for extraordinary realism. Gamma can be selected from four presets: HLG (corresponding to IYU-R BT.2100), HLG1, HLG2, and HLG3. These gamma settings provide varying blends of dynamic range and noise performance, generally achieving wider dynamic range that still blends well with images from previous cameras.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF in all modes\u003c\/h2\u003e\n\u003cp\u003eThe α7S III incorporates Sony’s highly acclaimed Fast Hybrid AF in all modes for both still and movie shooting. The Exmor R sensor and powerful BIONZ XR processing engine make it possible to provide a high-density array of 759 selectable phase-detection AF points for high-speed autofocus tracking capability with the precision of 425-point contrast-detection AF to quickly lock onto subjects that move erratically or change speed suddenly and track them with tenacious reliability across 92% (approx.) of the imaging area.\u003c\/p\u003e\n\u003ch2\u003eTenacious Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eAI-based Real-time Tracking with a 30% improvement in subject detection performance thanks to the new BIONZ XR processing engine and a new subject recognition algorithm uses color, pattern (brightness), distance (depth), face and eye information to process spatial information in real time at high speed. The focus area will seamlessly change between face and eye to object tracking according to the condition of the subject.\u003c\/p\u003e\n\u003ch2\u003eIntuitive touch AF control\u003c\/h2\u003e\n\u003cp\u003eSimply touch the desired subject on the monitor screen to initiate autofocus and tracking on that subject. The powerful real-time processing capabilities of the new BIONZ XR image processing engine, use Real-time AF tracking with advanced AI (artificial intelligence) algorithms to reliably track the selected subject while you concentrate on composition and shooting. This can be huge advantage when using a gimbal or shooting solo. Touch Focus can be used to temporarily engage AF when focusing manually. It is also possible to remotely control Touch Tracking during AF or Touch Focus during manual focus from the Imaging Edge Mobile application (Ver. 7.4 or later ) running on a mobile device.\u003c\/p\u003e\n\u003ch2\u003eActive Mode stabilization for handheld movie shooting\u003c\/h2\u003e\n\u003cp\u003eThe α7S III features highly effective 5-axis in-body image stabilization with any lens attached. The powerful BIONZ XR image processing engine with advanced real-time processing, utilizes gyro sensors, plus optimized image stabilization algorithms to combine the new high-precision 5-axis stabilization unit with electronic Active Mode stabilization for movie shooting in 4K and other formats. This makes handheld shooting as stable as you can get without having to use a gimbal. Using optically stabilized lenses further enhance stability as the camera uses both in-body and optical lens stabilization together as well.\u003c\/p\u003e\n\u003ch2\u003eNew menu with touch functionality\u003c\/h2\u003e\n\u003cp\u003eThe α7S III has a completely redesigned menu structure making navigation quick and intuitive. Menu tabs are now situated on the left with parameter groups in the middle and individual parameters on the right, making functions easier and quicker to find. The new menu stature is also completely touch-responsive and parameters can be instantly selected by directly touching them on the display panel while lists can be scrolled by touch for unprecedented navigation and operation efficiency. Images to be reviewed can be selected by touch, and pinch-out\/pinch-in gestures can be used to enlarge or reduce the selected image. Touch operation while shooting is also available for Touch Focus and Touch Tracking modes in addition to operating settings in the Fn menu. Touch sensitivity can be set to “Standard” or “Sensitive” for maximum control response and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32640474808425,"sku":"ILCE7SM3\/B","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7S-III-Digital-Camera-Body-1.jpg?v=1704236846"},{"product_id":"sony-fx6-full-frame-cinema-camera","title":"Sony FX6 Full Frame Cinema Camera","description":"\u003ch2\u003eA new line of cinema cameras\u003c\/h2\u003e\n\u003cp\u003eSony’s Cinema Line, which also includes the VENICE and FX9 cameras, delivers a coveted filmic look cultivated from extensive experience in digital cinema production. As part of the Cinema Line, the all-new \u003cstrong\u003eSony FX6 Full Frame Cinema Camera\u003c\/strong\u003e incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. It is also compatible with the wide range of Sony E-mount lenses for creative flexibility and has enhanced operability thanks to an innovative body design, extensive durability and intuitive customizability.\u003c\/p\u003e\n\u003ch2\u003eImage sensor with blazing fast readout speed\u003c\/h2\u003e\n\u003cp\u003eThe back-illuminated full-frame Exmor R™ CMOS sensor, with 10.2 effective megapixels, boasts a blazingly fast data readout speed along with high sensitivity and wide dynamic range. An advanced color filter array boosts color reproduction accuracy, while focal plane phase-detection AF enables solid autofocus stability and excellent precision, all of which contribute to outstanding image quality.\u003c\/p\u003e\n\u003ch2\u003eHigh performance image-processing engine\u003c\/h2\u003e\n\u003cp\u003eThe BlONZ XR image-processing engine boasts class-leading speed, providing up to four times faster processing performance compared to the FS5 II, minimizing latency while providing impressive real-time processing capabilities. The engine performs real time processing of autofocus (AF), image recognition and image quality adjustments, while also handling data transfer, user interface and other camera operations.\u003c\/p\u003e\n\u003ch2\u003eHigh sensitivity, wide dynamic range\u003c\/h2\u003e\n\u003cp\u003eBeautiful bokeh expression and high sensitivity performance are delivered by Sony’s 10.2-megapixel1 full-frame back-illuminated Exmor R CMOS sensor and a state-of-the-art BIONZ XR processing engine. Thanks to the large pixel size and back illuminated structure of the full frame sensor, the FX6 delivers an incredible 15+ stop wide dynamic range with high sensitivity and low noise throughout the camera’s sensitivity range. Its base sensitivity is ISO 800 with an enhanced sensitivity setting of ISO 12,800 - expandable up to 409,600 - for shooting in low and very low light conditions.\u003c\/p\u003e\n\u003ch2\u003eAcclaimed cinematic -color with S-Cinetone\u003c\/h2\u003e\n\u003cp\u003eThe inclusion of Sony's acclaimed S-Cinetone look, inherited from the development of the VENICE and FX9 development, allows beautiful images to be achieved directly in-camera. S-Cinetone is optimized for natural skin tones and mid-range colors, with gentle highlight roll-off, for impressive subject depiction.\u003c\/p\u003e\n\u003ch2\u003e4K High Frame Rate 120fps recording\u003c\/h2\u003e\n\u003cp\u003eFull-frame 4K (QFHD) recording at up to 120fps with autofocus is possible thanks to the high-speed readout capabilities of the image sensor and the powerful BIONZ XR processor. Even at high frame rates, ultra-detailed 4K (QFHD) images are captured using full-pixel readout without binning, for clear post-produced slow motion (up to 5x slower than real time). The high-precision AF even allows wide open aperture for beautiful full-frame bokeh to be achieved during slow motion shooting.\u003c\/p\u003e\n\u003ch2\u003e10-bit depth and 4:2:2 color sampling\u003c\/h2\u003e\n\u003cp\u003eThe FX6 is capable of 4K internal recording, encoding 10-bit depth and 4:2:2 color sampling with either Full-HD Long-GOP or 4K All Intra compression. This makes it possible to push your color grades further, stretching video out for ultimate HDR realism while still retaining natural gradation, for true editing freedom.\u003c\/p\u003e\n\u003ch2\u003eSony's powerful built in electronic Variable ND Filter\u003c\/h2\u003e\n\u003cp\u003eSony's revolutionary internal electronic variable ND filter offers easy and seamless control of the camera’s filter density. Users can adjust the filter density manually in increments from 1\/4 to 1\/128 or set variable ND to auto for a smooth and seamless transition from 0 to 1\/128 ND. Variable ND in auto perfectly exposes images without affecting the depth of field, shutter angle or ISO even during changing lighting conditions. Additional creative control allows the user to change depth of field without changing exposure by adjusting the iris while the variable ND automatically adjusts for exposure. Combined with the camera’s ultra-high sensitivity, the electronic variable ND filter provides users with outstanding creative control in almost any shooting environment.\u003c\/p\u003e\n\u003ch2\u003e10-bit HLG9 picture profile\u003c\/h2\u003e\n\u003cp\u003eAn HLG9 (Hybrid Log-Gamma) HDR picture profile, complete with the wide-gamut BT.2020 color space, can be used for direct HDR (HLG) playback on compatible TVs. The result is true-to-life imagery close to what the naked eye can see, with detailed shadows and highlights, less blackout and less whiteout, all without the need for color grading. 10-bit recordings reproduce a level of fine gradation and detail for extraordinary realism.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra internal recording\u003c\/h2\u003e\n\u003cp\u003eIn addition to Long-GOP inter-frame compression, internal intra-frame (All-Intra) recording is supported. XAVC 4K Intra recording compresses each frame independently at a high bitrate, up to 600Mbps, so is ideal for capturing complex motion, and allowing maximum flexibility and playback performance during post-production.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW data output\u003c\/h2\u003e\n\u003cp\u003eTo facilitating high image quality and more flexible and efficient editing in post-production, the camera supports 16-bit RAW data output to an external recorder via SDI. RAW video output is DCI (4096x2160) or QFHD (3840x2160) data from the image sensor with a choice of 59.94 \/ 50 \/ 29.97 \/ 25 \/ 24 \/ 23.98 frame rates. Simultaneous RAW output is possible while recording internal XAVC-I.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 for better reproduction of gradations\u003c\/h2\u003e\n\u003cp\u003eS-Log3 gamma curves are available, with S-Log3 designed for better reproduction of gradations from shadows to the mid-grey range (18% grey), enabling a dynamic range of up to 15+ stops. Two color gamut settings (S- Gamut3, and S-Gamut3.Cine) make post-production editing and color grading easier when matching the colors of footage shot on the FX6 with Sony's Cinema Line cameras including the FX9 and VENICE.\u003c\/p\u003e\n\u003ch2\u003ePreset and User 3D LUT compatibility with Scene File\u003c\/h2\u003e\n\u003cp\u003eThe Scene File function provides powerful color interpretation right in the camera, with a range of presets and custom User 3D LUT imports to fit your production or style requirements. Four preset scene file types are included for SDR shooting (S­Cinetone, Standard, Still, ITU709) and two for HDR (HLG9 Live, HLG Natural). A further 16 slots support User 3D LUT import to achieve custom looks or for specific monitoring or color-space transforms.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF for dependable focus during movie shooting\u003c\/h2\u003e\n\u003cp\u003eFX6 incorporates Sony’s highly acclaimed Fast Hybrid AF (autofocus) in all modes and frame rates. Fast Hybrid AF combines 627 focal plane phase-detection AF points with contrast-detection AF. This results in highly precise, smooth tracking of fast ­moving subjects even over a wide range with a shallow depth of field, approx. 89% of the imaging area. Adjustable AF Transition Speed and AF Subject Shift Sensitivity parameters allow more flexible focus control, as demanded by professional users. Both allow preset settings to be recalled during recording by using a customizable button.\u003c\/p\u003e\n\u003ch2\u003eReal-time Eye AF and Face Detection AF\u003c\/h2\u003e\n\u003cp\u003ePowerful Real-time Eye AF and Face Detection AF are built in for reliable focusing on people, especially in unpredictable shooting environments such as news gathering, event and documentary shooting. The real-time processing capability of the BIONZ XR image processing engine automatically maintains accurate eye focus on faces even in profile, looking up or down, or partially obscured - allowing you to concentrate fully on shot composition.\u003c\/p\u003e\n\u003ch2\u003eLens-ring AF subject selection\u003c\/h2\u003e\n\u003cp\u003eWhen the AF Assist function is ON, rotating the focus ring instantly switches from autofocus to manual focus so that a different subject can be quickly selected. The face selection algorithm has also been improved so that the focus ring can be used to quickly and intuitively select specific individuals from within a group when shooting with Real-time Eye AF or Face Detection. Autofocus operation resumes as soon as the user stops rotating the lens focus ring, and the last subject selected by the focus ring is automatically tracked.\u003c\/p\u003e\n\u003ch2\u003eProxy recording for more efficient editing workflow\u003c\/h2\u003e\n\u003cp\u003eWhen capturing higher bit­rate formats such as XAVC-I 4K, low bit-rate HD proxy files can be recorded simultaneously. These smaller proxy files can then be used for editing and previewing prior to final production delivery which reduces computer load and allows faster and more efficient workflows. Proxy files are captured in 8-bit XAVC-L (1920x1080) 9Mbps MP4 wrapper. Proxy files cannot be captured during 16-bit RAW output.\u003c\/p\u003e\n\u003ch2\u003eReliable durability and weather resistance\u003c\/h2\u003e\n\u003cp\u003eIn response to feedback from working professional, the dust and moisture resistance of FX6 have been dramatically improved when compared to FS5 II, thanks to refinements throughout the body. Additional sealing is applied to the media compartment lid, terminal cover and all joints in the chassis. Routes to dust and moisture entry have been re-examined to ensure reliable operation in challenging environments. Even though the dust and moisture resistance and therefore reliability have been significantly improved, the body dimensions remain compact.\u003c\/p\u003e\n\u003ch2\u003eHigh-definition 2.76 million-dot (approx.) flexible LCD touch panel\u003c\/h2\u003e\n\u003cp\u003eThe 3.5” LCD panel (1280 x 720 pixels) is mounted on an extended pedestal and adjustable to a wide range of angles for easy video monitoring regardless of camera rigging and shooting angle. Mounting points are provided at three places on the handle and two on the body. With touch panel support and a quick access control menu, it provides intuitive control for commonly accessed features. Camera operators can change key settings with a single touch - including Codec, Imager Scan Mode, Picture Size and Frequency, Base ISO and Sensitivity, Shooting Mode and Audio Levels.\u003c\/p\u003e\n\u003ch2\u003eInnovative heat dissipation to prevent thermal shut down\u003c\/h2\u003e\n\u003cp\u003eFX6 features an innovative heat dissipation structure to ensure dependable full-frame recording in demanding environments and at high resolutions and frame rates. This includes a complete redesign of the chassis structure, placement of the internal heatsinks and the entire airflow structure, from louvers to circuit board layout. When required, a silent fan provides ventilation for continuous recording at full resolution, with intake and exhaust air structurally isolated to maintain strong dust and moisture resistance.\u003c\/p\u003e\n\u003ch2\u003eProfessional connectivity\u003c\/h2\u003e\n\u003cp\u003eFX6 features a range of professional interfaces including independent 12G-SDI (supports 3G\/6G-SDI) suitable for external 16-bit RAW recording as well as HDMI output for program monitoring. Timecode (TC IN\/ TC OUT) connectors allow multi-camera sync, and SuperSpeed USB-C 5Gbps (USB 3.2) allows shooting data to be uploaded to a PC at high speed.\u003c\/p\u003e\n\u003ch2\u003eA choice of battery types for different applications\u003c\/h2\u003e\n\u003cp\u003eFX6 is compatible with BP-U series battery packs. The BP-U35 (supplied), BP-U70, BP-U100t or BP-U60T can be selected according to shooting needs. The BP-U35, for example, is an ideal choice to make most of the camera's mobility when it is to be used handheld. The BP-U100, on the other hand, can provide extended recording time when the FX6 is to be mounted on a tripod or other support. The battery CHECK button allows charge level to be checked even when the battery is not connected to the camera.\u003c\/p\u003e\n\u003ch2\u003eSmart handle\u003c\/h2\u003e\n\u003cp\u003eThe smart handle, attachable to the top of FX6, allows stable camerawork and operation in low-angle shooting. It's also equipped with XLR terminals, a mic holder and a digital Ml (Multi Interface) Shoe, allowing use with a variety of existing pro accessories. Two assignable buttons, a multi-selector button and a handle assignable dial have also been added for improved operability. Standard 1\/4-inch screw holes for accessory attachment are provided at seven locations on the handle for increased flexibility. Thoughtful touches for adaptable workflows are also considered, such as including storage for the handle protection cap in the handle itself which is used to seal the body connectors if the handle is removed for rigging.\u003c\/p\u003e\n\u003ch2\u003eSmart grip\u003c\/h2\u003e\n\u003cp\u003eFX6's ergonomic Smart Grip is designed for powerful and comfortable camera control even during prolonged or dynamic shooting situations. Three customizable buttons, plus essential zoom and start\/stop control and a custom dial suitable for Iris or Variable ND Filter control, are all positioned in easy grip reach. The freely-adjustable telescoping handle and grip angle are set with a single button, for effortless position changes without slowing production.\u003c\/p\u003e\n\u003ch2\u003eDual card slots, both compatible with SD and CFexpress Type A\u003c\/h2\u003e\n\u003cp\u003eProfessional workflows demand two identical card slots for peace-of-mind redundant recording or extended record times with additional media options. Both media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new high-speed CFexpress Type A cards for higher overall capacity and faster read\/write speeds. CFexpress Type A cards are ideally suited to 4K movie recording at high bit rates and frame rates, providing next-generation write speeds and are capable of quickly clearing camera buffers even when high volumes of movie data are being generated.\u003c\/p\u003e\n\u003ch2\u003eData communications to support on­site workflow\u003c\/h2\u003e\n\u003cp\u003eTo facilitate professional workflows, network communications features support both FTP transfer for movie files as well as remote shooting capability. Wireless 5GHz \/ 2.4GHz15 LAN connections are supported, and wired connectivity to 1000BASE-l Ethernet networks is available via a USB-to-Ethernet adaptor cable connected to the camera's USB Type-C® port supporting SuperSpeed USB SGbps (USB 3.2).\u003c\/p\u003e\n\u003ch2\u003eDual XLR inputs and enhanced audio capability\u003c\/h2\u003e\n\u003cp\u003eThe handle of the FX6 carries two independent easy-access XLR audio inputs to connect external professional microphones. Additionally, the Ml (Multi Interface) Shoe allows for compatible MI Shoe microphones to be connected, such as the UWP series wireless microphone or additional XLR kits like the XLR-K3M. The Smart Handle includes built-in stereo microphone while the body houses a monaural microphone - useful for syncing video when only the body is in use.\u003c\/p\u003e\n\u003ch2\u003eMetadata to facilitate editing with Catalyst\u003c\/h2\u003e\n\u003cp\u003eSony's Catalyst Browse and Prepare software are ideal production partners for FX6 which records three types of metadata: image stabilization, clip flag, and camera rotation. These can be useful when previewing and preparing to edit in Sony's free Catalyst Browse or cost-effective Catalyst Prepare software.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32955826962537,"sku":"ILME-FX6V","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FX6-Body-Only-1.jpg?v=1605738552"},{"product_id":"sony-fx6-full-frame-cinema-camera-w-fe-24-105mm-f-4-g-lens","title":"Sony FX6 Full Frame Cinema Camera w\/ FE 24-105mm f\/4 G Lens","description":"\u003ch2\u003eA new line of cinema cameras\u003c\/h2\u003e\n\u003cp\u003eSony’s Cinema Line, which also includes the VENICE and FX9 cameras, delivers a coveted filmic look cultivated from extensive experience in digital cinema production. As part of the Cinema Line, the all-new \u003cstrong\u003eSony FX6 Full Frame Cinema Camera\u003c\/strong\u003e incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. It is also compatible with the wide range of Sony E-mount lenses for creative flexibility and has enhanced operability thanks to an innovative body design, extensive durability and intuitive customizability.\u003c\/p\u003e\n\u003ch2\u003eImage sensor with blazing fast readout speed\u003c\/h2\u003e\n\u003cp\u003eThe back-illuminated full-frame Exmor R™ CMOS sensor, with 10.2 effective megapixels, boasts a blazingly fast data readout speed along with high sensitivity and wide dynamic range. An advanced color filter array boosts color reproduction accuracy, while focal plane phase-detection AF enables solid autofocus stability and excellent precision, all of which contribute to outstanding image quality.\u003c\/p\u003e\n\u003ch2\u003eHigh performance image-processing engine\u003c\/h2\u003e\n\u003cp\u003eThe BlONZ XR image-processing engine boasts class-leading speed, providing up to four times faster processing performance compared to the FS5 II, minimizing latency while providing impressive real-time processing capabilities. The engine performs real time processing of autofocus (AF), image recognition and image quality adjustments, while also handling data transfer, user interface and other camera operations.\u003c\/p\u003e\n\u003ch2\u003eHigh sensitivity, wide dynamic range\u003c\/h2\u003e\n\u003cp\u003eBeautiful bokeh expression and high sensitivity performance are delivered by Sony’s 10.2-megapixel1 full-frame back-illuminated Exmor R CMOS sensor and a state-of-the-art BIONZ XR processing engine. Thanks to the large pixel size and back illuminated structure of the full frame sensor, the FX6 delivers an incredible 15+ stop wide dynamic range with high sensitivity and low noise throughout the camera’s sensitivity range. Its base sensitivity is ISO 800 with an enhanced sensitivity setting of ISO 12,800 - expandable up to 409,600 - for shooting in low and very low light conditions.\u003c\/p\u003e\n\u003ch2\u003eAcclaimed cinematic -color with S-Cinetone\u003c\/h2\u003e\n\u003cp\u003eThe inclusion of Sony's acclaimed S-Cinetone look, inherited from the development of the VENICE and FX9 development, allows beautiful images to be achieved directly in-camera. S-Cinetone is optimized for natural skin tones and mid-range colors, with gentle highlight roll-off, for impressive subject depiction.\u003c\/p\u003e\n\u003ch2\u003e4K High Frame Rate 120fps recording\u003c\/h2\u003e\n\u003cp\u003eFull-frame 4K (QFHD) recording at up to 120fps with autofocus is possible thanks to the high-speed readout capabilities of the image sensor and the powerful BIONZ XR processor. Even at high frame rates, ultra-detailed 4K (QFHD) images are captured using full-pixel readout without binning, for clear post-produced slow motion (up to 5x slower than real time). The high-precision AF even allows wide open aperture for beautiful full-frame bokeh to be achieved during slow motion shooting.\u003c\/p\u003e\n\u003ch2\u003e10-bit depth and 4:2:2 color sampling\u003c\/h2\u003e\n\u003cp\u003eThe FX6 is capable of 4K internal recording, encoding 10-bit depth and 4:2:2 color sampling with either Full-HD Long-GOP or 4K All Intra compression. This makes it possible to push your color grades further, stretching video out for ultimate HDR realism while still retaining natural gradation, for true editing freedom.\u003c\/p\u003e\n\u003ch2\u003eSony's powerful built in electronic Variable ND Filter\u003c\/h2\u003e\n\u003cp\u003eSony's revolutionary internal electronic variable ND filter offers easy and seamless control of the camera’s filter density. Users can adjust the filter density manually in increments from 1\/4 to 1\/128 or set variable ND to auto for a smooth and seamless transition from 0 to 1\/128 ND. Variable ND in auto perfectly exposes images without affecting the depth of field, shutter angle or ISO even during changing lighting conditions. Additional creative control allows the user to change depth of field without changing exposure by adjusting the iris while the variable ND automatically adjusts for exposure. Combined with the camera’s ultra-high sensitivity, the electronic variable ND filter provides users with outstanding creative control in almost any shooting environment.\u003c\/p\u003e\n\u003ch2\u003e10-bit HLG9 picture profile\u003c\/h2\u003e\n\u003cp\u003eAn HLG9 (Hybrid Log-Gamma) HDR picture profile, complete with the wide-gamut BT.2020 color space, can be used for direct HDR (HLG) playback on compatible TVs. The result is true-to-life imagery close to what the naked eye can see, with detailed shadows and highlights, less blackout and less whiteout, all without the need for color grading. 10-bit recordings reproduce a level of fine gradation and detail for extraordinary realism.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra internal recording\u003c\/h2\u003e\n\u003cp\u003eIn addition to Long-GOP inter-frame compression, internal intra-frame (All-Intra) recording is supported. XAVC 4K Intra recording compresses each frame independently at a high bitrate, up to 600Mbps, so is ideal for capturing complex motion, and allowing maximum flexibility and playback performance during post-production.\u003c\/p\u003e\n\u003ch2\u003e16-bit RAW data output\u003c\/h2\u003e\n\u003cp\u003eTo facilitating high image quality and more flexible and efficient editing in post-production, the camera supports 16-bit RAW data output to an external recorder via SDI. RAW video output is DCI (4096x2160) or QFHD (3840x2160) data from the image sensor with a choice of 59.94 \/ 50 \/ 29.97 \/ 25 \/ 24 \/ 23.98 frame rates. Simultaneous RAW output is possible while recording internal XAVC-I.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 for better reproduction of gradations\u003c\/h2\u003e\n\u003cp\u003eS-Log3 gamma curves are available, with S-Log3 designed for better reproduction of gradations from shadows to the mid-grey range (18% grey), enabling a dynamic range of up to 15+ stops. Two color gamut settings (S- Gamut3, and S-Gamut3.Cine) make post-production editing and color grading easier when matching the colors of footage shot on the FX6 with Sony's Cinema Line cameras including the FX9 and VENICE.\u003c\/p\u003e\n\u003ch2\u003ePreset and User 3D LUT compatibility with Scene File\u003c\/h2\u003e\n\u003cp\u003eThe Scene File function provides powerful color interpretation right in the camera, with a range of presets and custom User 3D LUT imports to fit your production or style requirements. Four preset scene file types are included for SDR shooting (S­Cinetone, Standard, Still, ITU709) and two for HDR (HLG9 Live, HLG Natural). A further 16 slots support User 3D LUT import to achieve custom looks or for specific monitoring or color-space transforms.\u003c\/p\u003e\n\u003ch2\u003eFast Hybrid AF for dependable focus during movie shooting\u003c\/h2\u003e\n\u003cp\u003eFX6 incorporates Sony’s highly acclaimed Fast Hybrid AF (autofocus) in all modes and frame rates. Fast Hybrid AF combines 627 focal plane phase-detection AF points with contrast-detection AF. This results in highly precise, smooth tracking of fast ­moving subjects even over a wide range with a shallow depth of field, approx. 89% of the imaging area. Adjustable AF Transition Speed and AF Subject Shift Sensitivity parameters allow more flexible focus control, as demanded by professional users. Both allow preset settings to be recalled during recording by using a customizable button.\u003c\/p\u003e\n\u003ch2\u003eReal-time Eye AF and Face Detection AF\u003c\/h2\u003e\n\u003cp\u003ePowerful Real-time Eye AF and Face Detection AF are built in for reliable focusing on people, especially in unpredictable shooting environments such as news gathering, event and documentary shooting. The real-time processing capability of the BIONZ XR image processing engine automatically maintains accurate eye focus on faces even in profile, looking up or down, or partially obscured - allowing you to concentrate fully on shot composition.\u003c\/p\u003e\n\u003ch2\u003eLens-ring AF subject selection\u003c\/h2\u003e\n\u003cp\u003eWhen the AF Assist function is ON, rotating the focus ring instantly switches from autofocus to manual focus so that a different subject can be quickly selected. The face selection algorithm has also been improved so that the focus ring can be used to quickly and intuitively select specific individuals from within a group when shooting with Real-time Eye AF or Face Detection. Autofocus operation resumes as soon as the user stops rotating the lens focus ring, and the last subject selected by the focus ring is automatically tracked.\u003c\/p\u003e\n\u003ch2\u003eProxy recording for more efficient editing workflow\u003c\/h2\u003e\n\u003cp\u003eWhen capturing higher bit­rate formats such as XAVC-I 4K, low bit-rate HD proxy files can be recorded simultaneously. These smaller proxy files can then be used for editing and previewing prior to final production delivery which reduces computer load and allows faster and more efficient workflows. Proxy files are captured in 8-bit XAVC-L (1920x1080) 9Mbps MP4 wrapper. Proxy files cannot be captured during 16-bit RAW output.\u003c\/p\u003e\n\u003ch2\u003eReliable durability and weather resistance\u003c\/h2\u003e\n\u003cp\u003eIn response to feedback from working professional, the dust and moisture resistance of FX6 have been dramatically improved when compared to FS5 II, thanks to refinements throughout the body. Additional sealing is applied to the media compartment lid, terminal cover and all joints in the chassis. Routes to dust and moisture entry have been re-examined to ensure reliable operation in challenging environments. Even though the dust and moisture resistance and therefore reliability have been significantly improved, the body dimensions remain compact.\u003c\/p\u003e\n\u003ch2\u003eHigh-definition 2.76 million-dot (approx.) flexible LCD touch panel\u003c\/h2\u003e\n\u003cp\u003eThe 3.5” LCD panel (1280 x 720 pixels) is mounted on an extended pedestal and adjustable to a wide range of angles for easy video monitoring regardless of camera rigging and shooting angle. Mounting points are provided at three places on the handle and two on the body. With touch panel support and a quick access control menu, it provides intuitive control for commonly accessed features. Camera operators can change key settings with a single touch - including Codec, Imager Scan Mode, Picture Size and Frequency, Base ISO and Sensitivity, Shooting Mode and Audio Levels.\u003c\/p\u003e\n\u003ch2\u003eInnovative heat dissipation to prevent thermal shut down\u003c\/h2\u003e\n\u003cp\u003eFX6 features an innovative heat dissipation structure to ensure dependable full-frame recording in demanding environments and at high resolutions and frame rates. This includes a complete redesign of the chassis structure, placement of the internal heatsinks and the entire airflow structure, from louvers to circuit board layout. When required, a silent fan provides ventilation for continuous recording at full resolution, with intake and exhaust air structurally isolated to maintain strong dust and moisture resistance.\u003c\/p\u003e\n\u003ch2\u003eProfessional connectivity\u003c\/h2\u003e\n\u003cp\u003eFX6 features a range of professional interfaces including independent 12G-SDI (supports 3G\/6G-SDI) suitable for external 16-bit RAW recording as well as HDMI output for program monitoring. Timecode (TC IN\/ TC OUT) connectors allow multi-camera sync, and SuperSpeed USB-C 5Gbps (USB 3.2) allows shooting data to be uploaded to a PC at high speed.\u003c\/p\u003e\n\u003ch2\u003eA choice of battery types for different applications\u003c\/h2\u003e\n\u003cp\u003eFX6 is compatible with BP-U series battery packs. The BP-U35 (supplied), BP-U70, BP-U100t or BP-U60T can be selected according to shooting needs. The BP-U35, for example, is an ideal choice to make most of the camera's mobility when it is to be used handheld. The BP-U100, on the other hand, can provide extended recording time when the FX6 is to be mounted on a tripod or other support. The battery CHECK button allows charge level to be checked even when the battery is not connected to the camera.\u003c\/p\u003e\n\u003ch2\u003eSmart handle\u003c\/h2\u003e\n\u003cp\u003eThe smart handle, attachable to the top of FX6, allows stable camerawork and operation in low-angle shooting. It's also equipped with XLR terminals, a mic holder and a digital Ml (Multi Interface) Shoe, allowing use with a variety of existing pro accessories. Two assignable buttons, a multi-selector button and a handle assignable dial have also been added for improved operability. Standard 1\/4-inch screw holes for accessory attachment are provided at seven locations on the handle for increased flexibility. Thoughtful touches for adaptable workflows are also considered, such as including storage for the handle protection cap in the handle itself which is used to seal the body connectors if the handle is removed for rigging.\u003c\/p\u003e\n\u003ch2\u003eSmart grip\u003c\/h2\u003e\n\u003cp\u003eFX6's ergonomic Smart Grip is designed for powerful and comfortable camera control even during prolonged or dynamic shooting situations. Three customizable buttons, plus essential zoom and start\/stop control and a custom dial suitable for Iris or Variable ND Filter control, are all positioned in easy grip reach. The freely-adjustable telescoping handle and grip angle are set with a single button, for effortless position changes without slowing production.\u003c\/p\u003e\n\u003ch2\u003eDual card slots, both compatible with SD and CFexpress Type A\u003c\/h2\u003e\n\u003cp\u003eProfessional workflows demand two identical card slots for peace-of-mind redundant recording or extended record times with additional media options. Both media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new high-speed CFexpress Type A cards for higher overall capacity and faster read\/write speeds. CFexpress Type A cards are ideally suited to 4K movie recording at high bit rates and frame rates, providing next-generation write speeds and are capable of quickly clearing camera buffers even when high volumes of movie data are being generated.\u003c\/p\u003e\n\u003ch2\u003eData communications to support on­site workflow\u003c\/h2\u003e\n\u003cp\u003eTo facilitate professional workflows, network communications features support both FTP transfer for movie files as well as remote shooting capability. Wireless 5GHz \/ 2.4GHz15 LAN connections are supported, and wired connectivity to 1000BASE-l Ethernet networks is available via a USB-to-Ethernet adaptor cable connected to the camera's USB Type-C® port supporting SuperSpeed USB SGbps (USB 3.2).\u003c\/p\u003e\n\u003ch2\u003eDual XLR inputs and enhanced audio capability\u003c\/h2\u003e\n\u003cp\u003eThe handle of the FX6 carries two independent easy-access XLR audio inputs to connect external professional microphones. Additionally, the Ml (Multi Interface) Shoe allows for compatible MI Shoe microphones to be connected, such as the UWP series wireless microphone or additional XLR kits like the XLR-K3M. The Smart Handle includes built-in stereo microphone while the body houses a monaural microphone - useful for syncing video when only the body is in use.\u003c\/p\u003e\n\u003ch2\u003eMetadata to facilitate editing with Catalyst\u003c\/h2\u003e\n\u003cp\u003eSony's Catalyst Browse and Prepare software are ideal production partners for FX6 which records three types of metadata: image stabilization, clip flag, and camera rotation. These can be useful when previewing and preparing to edit in Sony's free Catalyst Browse or cost-effective Catalyst Prepare software.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":32955829190761,"sku":"ILME-FX6VK","price":8298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Sony-FX6-Body-Only-4_cc8eebb7-42e7-459a-9f03-449799a77114.jpg?v=1605745211"},{"product_id":"sony-fe-35mm-f1-4-gm-lens","title":"Sony FE 35mm f1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003e35mm F1.4 GM\u003c\/strong\u003e features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the XD (Extreme Dynamic) linear focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003c\/p\u003e\n\u003ch2\u003eAdvanced Optical Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFE 35mm F1.4 GM\u003c\/strong\u003e delivers incredible G Master quality and performance in a compact and lightweight design, ideal for any occasion. Using Sony’s most advanced optical design and manufacturing technology, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, an ED (Extra-low Dispersion) glass element and Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flea and ghosting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 10px; float: left;\" alt=\"Portrait showing bokeh, and 11 aperture blades\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472094_1_480x480.jpg?v=1610644928\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/div\u003e\n\u003ch2\u003eF1.4 max aperture\u003c\/h2\u003e\n\u003cp\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eTwo XA (Extreme Aspherical) lens element\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472089_480x480.jpg?v=1610645103\" alt=\"close up on model's eye and comparing background bokeh\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful, natural-looking bokeh\u003c\/h2\u003e\n\u003cp\u003eWhile the two XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003ch2\u003eAn ED glass element\u003c\/h2\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472090_480x480.jpg?v=1610645180\" alt=\"close up shot on a grasshopper showing macro detail\" style=\"margin-top: 10px; margin-right: 15px; margin-bottom: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eClose-ups with stunning bokeh\u003c\/h2\u003e\n\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e\n\u003ch2\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/1610534984_IMG_1472095_480x480.jpg?v=1610645280\" alt=\"Sony 35mm 1.4 GM lens on an A7S III with Microphone\" style=\"margin-top: 10px; margin-bottom: 10px; margin-left: 15px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eMoviemaking advantage\u003c\/h2\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\n\u003ch2\u003eAperture ring with switchable click stops\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/p\u003e\n\u003ch2\u003eFluorine front element coating\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":33064384069737,"sku":"SEL35F14GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-35mm-f1.8-GM-Lens-1.jpg?v=1610560731"},{"product_id":"sony-fe-50mm-f1-2-gm-lens","title":"Sony FE 50mm f1.2 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFE 50mm F1.2 GM\u003c\/strong\u003e has the latest technologies for delivering awe-inspiring resolution even at F1.2 maximum aperture with the soft, creamy bokeh of a G Master. It features fast, highly accurate autofocus tracking and silent, low-vibration AF in both still image and movie shooting. It is also compact and lightweight, with the operability and reliability expected by professionals shooting portraits, landscapes and low-light scenes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 5px; margin-right: 10px; float: left;\" alt=\"close up showing resolution and bokeh of 50mm 1.2 GM lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-1_480x480.jpg?v=1615918028\"\u003e\u003c\/div\u003e\n\u003ch2\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003c\/p\u003e\n\u003ch2\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/h2\u003e\n\u003cp\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/p\u003e\n\u003ch2\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-top: 5px; margin-left: 10px; float: right;\" alt=\"examples portrait showing the bokeh and 11 aperture blades of the sony 50mm 1.2 GM lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-2_480x480.jpg?v=1615918082\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBeautiful, natural-looking bokeh\u003c\/h2\u003e\n\u003cp\u003eWhile three XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-top: 5px; margin-right: 10px; float: left;\" alt=\"side by side of nano coated lens vs non-coated lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-3_480x480.jpg?v=1615918218\"\u003e\u003c\/div\u003e\n\u003ch2\u003eNano AR coating II enhances clarity\u003c\/h2\u003e\n\u003cp\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003c\/p\u003e\n\u003ch2\u003eLinear response MF for precise manual focus control\u003c\/h2\u003e\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-4_480x480.jpg?v=1615918310\" alt=\"diagram of lens autofocus motors\" style=\"margin-top: 5px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. A state-of-the-art control algorithm make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes. XD Linear motors not only contribute to AF precision and performance, close-focusing distance, but also help reduce the overall size and weight of the lens and, due to their efficiency, reduce power consumption for longer battery life.\u003c\/p\u003e\n\u003ch2\u003eCompact, lightweight design: ideal for both full-frame and APS-C\u003c\/h2\u003e\n\u003cp\u003eIts small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips. When on an APS-C camera, it provides a very useful focal length of 75mm (full-frame format equivalent) which is great for taking portrait shots with a pleasing perspective, especially when combined with the wide F1.2 aperture.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-5_480x480.jpg?v=1615918360\" alt=\"close focus distance showing the macro like capabilities of the lens\" style=\"margin-top: 5px; margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eClose-ups with stunning bokeh\u003c\/h2\u003e\n\u003cp\u003eThe three XA lens elements in two groups, plus innovative mechanical, optical and control technology, achieve a minimum focusing distance of just 15.75” (0,4m) with a maximum magnification of 0.17x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.2 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 50mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-6_480x480.jpg?v=1615918422\" alt=\"Sony 50mm 1.2 GM lens on a cinema video rig\" style=\"margin-top: 5px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/h2\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\n\u003ch2\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/h2\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-7_480x480.jpg?v=1615918514\" alt=\"manual aperture ring with click on\/off switch\" style=\"margin-top: 5px; margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eManual aperture ring with switchable click stops\u003c\/h2\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/p\u003e\n\u003ch2\u003eTwo focus hold buttons\u003c\/h2\u003e\n\u003cp\u003eTwo customizable multi-function focus hold buttons are included so when going from landscape to portrait orientation, the second focus hold button is positioned exactly where you expect it for easy access. The focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring. Note that only one selected custom feature will apply to both buttons.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/50mm-1.2-GM-Features-8_480x480.jpg?v=1615918562\" alt=\"diagram showing the weather sealing\" style=\"margin-top: 5px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eDust and moisture resistant for robust reliability\u003c\/h2\u003e\n\u003cp\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/p\u003e\n\u003ch2\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/h2\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39298114977897,"sku":"SEL50F12GM","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-50mm-f-1.2-GM-Lens-1.jpg?v=1615916132"},{"product_id":"sony-alpha-a7r-v-digital-camera-body","title":"Sony Alpha a7R V Digital Camera Body","description":"\u003cp\u003eNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p\/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. The A7R V is an important turning point toward the future of imaging.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca class=\"btn\" href=\"https:\/\/www.sony.com\/electronics\/support\/e-mount-body-ilce-7-series\/ilce-7rm5\/downloads\" style=\"background-color: #aa0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\" target=\"_blank\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\" alt=\"new AI processor for Sony A7R V camera\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\"\u003e\u003c\/div\u003e\n\u003ch2\u003eA whole new level of camera intelligence from new AI processing unit\u003c\/h2\u003e\n\u003cp\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/p\u003e\n\u003ch2\u003eNext-generation AF with Real-time Recognition autofocus\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/p\u003e\n\u003ch2\u003e61.0 MP full-frame back-illuminated Exmor R™ CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with 61.0 million pixels and the latest BIONZ XR™ image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.\u003c\/p\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\" alt=\"videographer filming model\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding filmmaking with 8K 24p\/25p and 4K 60p\/50p\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\n\u003ch2\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/h2\u003e\n\u003cp\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\" alt=\"5-Axis in body image stabilization\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAdvanced optical 5-axis in-body image stabilization for 8-step compensation\u003c\/h2\u003e\n\u003cp\u003eThe α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003c\/p\u003e\n\u003ch2\u003eSelectable large\/medium\/small RAW image sizes and quality\u003c\/h2\u003e\n\u003cp\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003c\/p\u003e\n\u003ch2\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/h2\u003e\n\u003cp\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. With the latest version of Imaging Edge Desktop™ software, small pixel-level movements are automatically detected and corrected.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\" alt=\"human pose estimation improves Autofocusing capabilities\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHuman pose estimation utilizes subject form data recognition\u003c\/h2\u003e\n\u003cp\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003c\/p\u003e\n\u003ch2\u003eImproved accuracy of WB control with Visible Light and IR sensor\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AWB function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003c\/p\u003e\n\u003ch2\u003eConsistently accurate exposure and color\u003c\/h2\u003e\n\u003cp\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/p\u003e\n\u003ch2\u003ePrecise image stabilization compensation at the single-pixel level\u003c\/h2\u003e\n\u003cp\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003c\/p\u003e\n\u003ch2\u003eFaster, more precise wide-area AF even in low light\u003c\/h2\u003e\n\u003cp\u003eThe processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area. The latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode. The α7R V also includes a Focus Priority mode for more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\n\u003ch2\u003eFocus bracketing with up to 299 sequentially shifted focus points\u003c\/h2\u003e\n\u003cp\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/p\u003e\n\u003ch2\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/h2\u003e\n\u003cp\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003c\/p\u003e\n\u003ch2\u003eFull-pixel readout for 8K movies with incredible resolution\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution 8K 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the potential resolution provided by the sensor and full-pixel readout.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony A7R V viewfinder design diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eQXGA viewfinder with the highest resolution in its class\u003c\/h2\u003e\n\u003cp\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification22, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003c\/p\u003e\n\u003ch2\u003ePrecise, versatile external flash control\u003c\/h2\u003e\n\u003cp\u003eWhen a compatible Sony external flash unit is used with the camera's auto white balance function, the white balance is adjusted to produce natural skin tones on faces based on the balance between the flash output and ambient light. TTL flash control is applied up to 10 fps continuous shooting so that stable illumination and consistent exposure are achieved for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed.\u003c\/p\u003e\n\u003ch2\u003eExpressive S-Cinetone™ S-Log3, HLG and 10 Creative Look presets in-camera\u003c\/h2\u003e\n\u003cp\u003eBased on the technology of CineAlta™ cameras such as the acclaimed VENICE, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/h2\u003e\n\u003cp\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-gray (18% gray), achieving up to 14+ stops of latitude. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. These advanced settings make it easy to match footage shot on the α7R V with footage shot on VENICE and VENICE 2 digital cinema cameras or FX series cameras equipped with S-Log3 gamma curve settings, for smooth, efficient editing.\u003c\/p\u003e\n\u003ch2\u003eReal-time Tracking AF subject recognition for movies\u003c\/h2\u003e\n\u003cp\u003eThanks to substantial improvements in subject recognition, the camera can provide more reliable Real-time Tracking, keeping track of specified subjects with precise focus, including focus on the subject's eyes. Subject recognition is now enabled for movie shoots as well as still-image photography, for fast, stable focus when shooting. Even with subject recognition OFF, touch operation allows subjects to be acquired and tracked based on color, pattern (luminance) and distance (depth).\u003c\/p\u003e\n\u003ch2\u003eActive Mode for enhanced movie image stabilization\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eBreathing compensation for consistent angle of view\u003c\/h2\u003e\n\u003cp\u003eWhen shooting movies, breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post production20\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\" alt=\"Sony A7R V heat dissipation diagram\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEffective heat dissipation for extended recording times\u003c\/h2\u003e\n\u003cp\u003eHeat generated by the image sensor, image processor, and AI processing unit is effectively dissipated to prevent overheating. One element of this is the graphite material formed into a unique Σ (sigma) shape and built into the image stabilization unit. This allows the image sensor, a major source of heat, to move freely during stabilization while effectively conducting heat away, achieving better heat dissipation. 8K 24p (25p) 10-bit 4:2:0 video can be recorded continuously for approximately 30 minutes.\u003c\/p\u003e\n\u003ch2\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's two media slots support both CFexpress Type A memory cards and UHS-I and UHS-II SDXC\/SDHC cards. The fast writing capabilities of Type A cards contribute to the ability to process large volumes of data without stress. There are separate modes for relay and simultaneous recording.\u003c\/p\u003e\n\u003ch2\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/h2\u003e\n\u003cp\u003eThe Still\/Movie\/S\u0026amp;Q dial allows fast, independent selection, putting the most useful shooting settings for each mode within quick reach.\u003c\/p\u003e\n\u003ch2\u003eTouch operation during shooting and playback\u003c\/h2\u003e\n\u003cp\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003c\/p\u003e\n\u003ch2\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/h2\u003e\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz24 bands and provides 2x2 MIMO support for fast and stable data transfer and reliable communication. The camera can be connected to a computer via Wi-Fi for wireless PC Remote (tethered) shooting using the “Remote” function of Sony’s latest Imaging Edge Desktop application, giving the user greater freedom of movement on location or in the studio. 2.4 GHz or 5GHz14 Wi-Fi bands can be selected as required.\u003c\/p\u003e\n\u003ch2\u003eUVC\/UAC support for high-quality webcam applications\u003c\/h2\u003e\n\u003cp\u003eEasy streaming in 4K25 is possible with a UVC\/UAC compatible smartphone or PC26 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\" alt=\"Sony A7R V weather sealing diagram\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh reliability in challenging working environments\u003c\/h2\u003e\n\u003cp\u003eFor more robust outdoor use, sealing is provided at all body seams, buttons and the battery compartment cover. A carefully designed lens lock button and cushioning around the mount also help resist dust and moisture.\u003c\/p\u003e\n\u003ch2\u003eNew anti-dust system increases dust removal efficiency\u003c\/h2\u003e\n\u003cp\u003eAn ultrasonic actuator causes the filter in front of the image sensor to oscillate at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface. There is also a Shutter When Power Off function that closes the shutter for lens changes.\u003c\/p\u003e\n\u003ch2\u003eDurable magnesium alloy chassis, reliable mechanical shutter\u003c\/h2\u003e\n\u003cp\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame, and rear cover, with durable construction that keeps the camera operating smoothly in hard-working environments. A shutter unit with a fast-response motor minimizes mechanical shutter vibration that can cause blur, while allowing high-speed continuous shooting at up to 10 fps. The shutter is quiet and has been tested for durability in excess of 500,000 shutter cycles.\u003c\/p\u003e\n\u003ch2\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h2\u003e\n\u003cp\u003eThe α7R V supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003c\/p\u003e\n\u003ch2\u003eRecycled materials\u003c\/h2\u003e\n\u003cp\u003eSony is working towards the use of non-plastic packaging materials, with plant-based non-woven fabrics as well as recyclable materials. As for the camera itself, no non-recyclable resources are used in our SORPLAS™ material, which is repeatedly recyclable, durable, and high in quality. Recyclable plastics are also used as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40368737648745,"sku":"ILCE7RM5\/B","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7R-V-Digital-Camera-Body-1.jpg?v=1704236813"},{"product_id":"sony-fe-50mm-f1-4-gm-lens","title":"Sony FE 50mm f1.4 GM Lens","description":"\u003cp\u003eSony’s G Master lens technology delivers extraordinary resolution and bokeh in a compact, lightweight 50mm lens. With outstanding image-wide resolution and contrast from F1.4, this fast, responsive lens offers sharp realism for stills and movies that will satisfy users from advanced amateurs to the most discerning professionals.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-8_480x480.jpg?v=1677626888\" alt=\"Landscape image of canyons\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBreathtaking G Master image quality right out to the edges of the frame\u003c\/h3\u003e\n\u003cp\u003eTwo high-precision XA (extreme aspherical) lens elements effectively correct distortion and most types of aberration. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration. And with our original Nano AR Coating II on lens surfaces, internal reflections that can cause flare and ghosting are dramatically reduced.\u003c\/p\u003e\n\u003ch3\u003eCircular aperture with 11-blade iris for naturally rendered bokeh\u003c\/h3\u003e\n\u003cp\u003eThe deep, soft bokeh available with full-frame image sensors is further enhanced by a 11-blade circular aperture and optimally controlled spherical aberration. All of this supports the creation of impressive, memorable imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-9_480x480.jpg?v=1677626964\" alt=\"close up portrait photo\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eInnovative optics and a large F1.4 aperture deliver magnificent bokeh\u003c\/h3\u003e\n\u003cp\u003eInnovative optics and a large F1.4 maximum aperture combine to deliver magnificent bokeh. Smooth, naturally defocused background and foreground bokeh are ideal for making portrait subjects stand out from their surroundings. Advanced features that contribute to superb bokeh quality include XA (extreme aspherical) elements that reduce onion-ring bokeh, and carefully controlled spherical aberration during design and manufacture.\u003c\/p\u003e\n\u003ch3\u003eExcellent close-up performance and magnification for eye-opening detail\u003c\/h3\u003e\n\u003cp\u003eMinimum focusing distance is 16.1” (41 cm) and maximum magnification is 0.16x when AF is used and 15” (38 cm and 0.18x) for MF, providing extra flexibility for shooting stills and movies. XA (extreme aspherical) lens elements maintain sharpness at any focusing distance, while smooth, deep bokeh at F1.4 separates the subject from the background.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-10_480x480.jpg?v=1677627012\" alt=\"Sony FE 50mm f1.4 GM lens in photographers hand\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHighly mobile, lightweight and compact lens with incredible performance\u003c\/h3\u003e\n\u003cp\u003eXA (extreme aspherical) elements precisely positioned in an innovative design, high-thrust XD linear motors, and the latest compact circular aperture unit work together in a large-aperture high-resolution lens that is only 3.17” (80.6 mm) in outer diameter and 3.78” (96.0 mm) in length while weighing just 18.23 oz (516 grams). A unique blend of mobility and low-light performance make it an ideal choice for a wide variety of photo and video uses.\u003c\/p\u003e\n\u003ch3\u003eED glass element minimizes chromatic aberration for precisely rendered edge detail\u003c\/h3\u003e\n\u003cp\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges without fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-11_480x480.jpg?v=1677627089\" alt=\"Sony FE 50mm f1.4 GM Lens autofocus motor diagram\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/h3\u003e\n\u003cp\u003eThe lens’s focus group is driven by high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimized for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The breathing compensation function in compatible α series cameras is also supported.\u003c\/p\u003e\n\u003ch3\u003eNano AR Coating II for outstanding clarity and minimized flare and ghosting\u003c\/h3\u003e\n\u003cp\u003eSony’s original Nano AR Coating II process produces a thin, uniform coating on lens surfaces, dramatically reducing internal reflections that can cause flare and ghosting. Excellent contrast and clarity are achieved even when the sun or other strong light sources are within the frame.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-12_480x480.jpg?v=1677627366\" alt=\"Content creator shooting with Sony Alpha camera and FE 50mm f1.4 GM Lens\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSupport for Active Mode stabilization for stable handheld video\u003c\/h3\u003e\n\u003cp\u003eActive Mode image stabilization in α series cameras provides excellent image stabilization performance. This can be particularly useful for shooting smooth, stable handheld footage while walking.\u003c\/p\u003e\n\u003ch3\u003eNatural, linear manual focus response\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise enough for rack focus effects when shooting movies. This feature also works effectively with the AF Assist function in the latest alpha cameras, giving creators enhanced artistic control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-14_480x480.jpg?v=1677627427\" alt=\"Sony FE 50mm f1.4 GM Lens control functionality\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/h3\u003e\n\u003cp\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F1.4 ~ F16 settings\u003c\/p\u003e\n\u003ch3\u003eCustomizable focus hold buttons\u003c\/h3\u003e\n\u003cp\u003eTwo customizable focus hold buttons are provided for easy access and control at most any orientation. Several alternative functions can be assigned from the camera’s menu.\u003c\/p\u003e\n\u003ch3\u003eInstant auto\/manual focus selection\u003c\/h3\u003e\n\u003cp\u003eInstantly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony FE 50mm f1.4 GM lens weather design diagram and coating diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-13_480x480.jpg?v=1677627614\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDust and moisture resistant design for reliability in challenging conditions\u003c\/h3\u003e\n\u003cp\u003eAn updated dust and moisture resistant design3 provides extra reliability for outdoor use in challenging conditions. Silicon seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/p\u003e\n\u003ch3\u003eFluorine front element coating\u003c\/h3\u003e\n\u003cp\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"portrait outside\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-50mm-f1.4-GM-Lens-15_480x480.jpg?v=1681929701\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFront 67mm threaded for screw-on filters\u003c\/h3\u003e\n\u003cp\u003eThis lens accepts standard 67 mm screw-on filters. Thanks to its internal focus system the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies. The FE 24mm F1.4 GM and FE 35mm F1.4 GM lenses are also threaded for 67 mm filters, so filters can be shared.\u003c\/p\u003e\n\u003ch3\u003eRound-shaped, bayonet mount lens hood\u003c\/h3\u003e\n\u003cp\u003eRound-shaped, bayonet mount lens hood ALC-SH173 is supplied, and also available separately as an optional accessory.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40525125582953,"sku":"SEL50F14GM","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/FE-50mm-f1.4-GM-Lens-1.jpg?v=1724878792"},{"product_id":"sony-fe-300mm-f2-8-gm-oss-lens","title":"Sony FE 300mm f2.8 GM OSS Lens","description":"\u003ch3\u003eSony FE 300mm f2.8 GM OSS Lens\u003c\/h3\u003e\n\u003cp\u003eExperience the future of telephoto photography with the \u003cstrong\u003eSony FE 300mm f2.8 GM OSS Lens\u003c\/strong\u003e, a marvel of optical engineering and precision. This lightweight and ideally balanced telephoto 300mm F2.8 lens redefines your photographic capabilities. It's the lightest large-aperture telephoto prime lens in its class, weighing in at just 51.9 oz. (1470 grams). This lens offers a perfect balance that minimizes stress and fatigue during extended handheld shooting sessions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-12\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-12_480x480.jpg?v=1699398905\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBreathtaking G Master Image Quality\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 300mm f2.8 GM OSS Lens boasts breathtaking G Master image quality that extends right to the edges of your frame. An innovative optical design, featuring three Super ED (extra-low dispersion) glass elements and one ED glass element, effectively eliminates axial and lateral chromatic aberrations. This ensures outstanding resolution and contrast throughout the entire frame, allowing for more flexible cropping and editing.\u003c\/p\u003e\n\u003ch3\u003eExtraordinary Resolution and Bokeh\u003c\/h3\u003e\n\u003cp\u003eBut it's not just about resolution; this lens also delivers extraordinary bokeh, creating a stunning background blur that makes your subjects truly stand out. The creamy and gorgeous bokeh is enhanced by the Super ED and ED elements in the optical design. Each lens is individually calibrated during manufacture to optimize bokeh quality, and an 11-blade circular aperture mechanism produces smooth, rounded bokeh.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-14_480x480.jpg?v=1699398936\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast, Precise Autofocus\u003c\/h3\u003e\n\u003cp\u003eFast, precise autofocus is another hallmark of the Sony FE 300mm f2.8 GM OSS Lens. It maximizes the speed potential of high-performance cameras, ensuring you can capture crucial moments in dynamic sports action or fast-moving wildlife scenes. Two high thrust XD (extreme dynamic) Linear Motors and an advanced control algorithm work together to provide a rapid response. Even when shooting continuous bursts, AF tracking speed and precision are consistently maintained.\u003c\/p\u003e\n\u003ch3\u003eIdeally Balanced for Precise Handling\u003c\/h3\u003e\n\u003cp\u003eHandling this lens is a breeze, thanks to its balanced design. The optical layout, with Super ED glass elements, reduces the subjective weight, optimizing balance and reducing the moment of inertia. This results in precise, agile lens movement and panning during shooting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-15\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-15_480x480.jpg?v=1699398962\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOptical SteadyShot™ Stabilization\u003c\/h3\u003e\n\u003cp\u003eFor sharp handheld telephoto images, the Sony FE 300mm f2.8 GM OSS Lens features Optical SteadyShot™ stabilization. This built-in image stabilization makes it easier to capture sharp images at telephoto focal lengths. It offers different modes, including ideal stabilization for panned shots and enhanced stabilization for dynamic sports action.\u003c\/p\u003e\n\u003ch3\u003eNano AR Coating II\u003c\/h3\u003e\n\u003cp\u003eSony's Nano AR Coating II suppresses reflections, flare, and ghosting, ensuring your images remain clear and crisp even in challenging lighting conditions. Reflections inside the lens barrel are meticulously controlled for the best results.\u003c\/p\u003e\n\u003ch3\u003eFunction Ring for Control\u003c\/h3\u003e\n\u003cp\u003eWith a function ring that provides direct access to power focus or frame size selection, you have more control at your fingertips. Power Focus allows for constant speed focusing, while Full-frame\/APS-C selection is easily accessible.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-13\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-13_480x480.jpg?v=1699398987\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFull-time Direct Manual Focus (DMF)\u003c\/h3\u003e\n\u003cp\u003eFull-time Direct Manual Focus (DMF) lets you engage manual focus instantly, even while shooting in AF-C mode. This is incredibly useful for correcting focus or focusing beyond a set range limit. Releasing the MF ring restores AF function without a hitch.\u003c\/p\u003e\n\u003ch3\u003ePrecise Manual Focus Ring\u003c\/h3\u003e\n\u003cp\u003eThe precise, repeatable, and linear response manual focus ring ensures that you have full control over your focus, making it immediate and precise for both stills and movies. Additionally, four customizable focus hold buttons and a focus range limiter switch provide convenience and versatility when shooting in any orientation.\u003c\/p\u003e\n\u003ch3\u003eRear-mounted Drop-in Filters\u003c\/h3\u003e\n\u003cp\u003eThis lens supports rear-mounted drop-in filters, including standard 40.5 mm diameter drop-in ND filters and Sony's VF-DCPL1 circular polarizer.\u003c\/p\u003e\n\u003ch3\u003eHigh AF Tracking Performance with Teleconverters\u003c\/h3\u003e\n\u003cp\u003eEven with the optional SEL14TC (1.4x) or SEL20TC (2.0x) teleconverters, the Sony FE 300mm f2.8 GM OSS Lens maintains high AF tracking performance, ensuring you never miss a moment.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-300mm-f2.8-GM-OSS-Lens-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-16_480x480.jpg?v=1699399011\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDust and Moisture Resistant\u003c\/h3\u003e\n\u003cp\u003eDesigned for robust reliability, this lens is dust and moisture resistant. Its internal components are constructed from durable magnesium alloy, maximizing durability while reducing weight.\u003c\/p\u003e\n\u003ch3\u003eFluorine Front Element Coating\u003c\/h3\u003e\n\u003cp\u003eLastly, the front lens element features a fluorine coating, repelling water, oil, and contaminants. This makes it easy to clean and maintain, so you can keep capturing stunning images with ease.\u003c\/p\u003e\n\u003ch3\u003eAccessories Included\u003c\/h3\u003e\n\u003cp\u003eWith the ALC-SH175 lens hood and padded soft case included, your investment is well-protected. The lens hood is designed for durability and low weight, while the soft case ensures your lens stays safe during transport. A lens strap is also provided for added convenience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40828616573033,"sku":"SEL300F28GM","price":6798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-300mm-f2.8-GM-OSS-Lens-1.jpg?v=1699377775"},{"product_id":"sony-a9-iii-mirrorless-camera-body","title":"Sony A9 III Mirrorless Camera Body","description":"\u003ch3\u003eSony A9 III Mirrorless Camera Body - Unprecedented Imaging from the World’s First Global Shutter Full-Frame Sensor\u003c\/h3\u003e\n\u003cp\u003eExperience unprecedented imaging capabilities with the Sony A9 III, equipped with groundbreaking technology that redefines professional photography. This mirrorless camera boasts the world's first full-frame stacked 24.6 MP CMOS image sensor with a global shutter system. Unlike traditional rolling shutter sensors, this Exmor RS™ image sensor exposes and reads all pixels simultaneously, eliminating rolling shutter distortion. With a maximum shutter speed of 1\/80,000 second (1\/16,000 second during continuous shooting), the A9 III is a game-changer for capturing fast-moving subjects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-19_480x480.jpg?v=1699395335\" alt=\"A9-III-Mirrorless-Camera-Body-19\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBlackout-Free Shooting with 120 fps Continuous Shooting and Full AF\/AE Tracking\u003c\/h3\u003e\n\u003cp\u003eBlackout-free shooting at 120 fps with full AF\/AE tracking sets the A9 III apart in terms of speed and accuracy. This camera allows you to capture decisive moments without interruption, even during continuous bursts, thanks to its advanced AI processing unit.\u003c\/p\u003e\n\u003ch3\u003ePreserve Split-Second Moments with Maximum Shutter Speed\u003c\/h3\u003e\n\u003cp\u003ePreserve split-second moments with the A9 III's maximum shutter speed of 1\/80,000 second, ensuring sharp images of fast-moving subjects. The camera also synchronizes seamlessly with compatible flash units, guaranteeing even illumination at any shutter speed.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-22_480x480.jpg?v=1699395542\" alt=\"A9-III-Mirrorless-Camera-Body-22\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExmor RS Image Sensor with Global Shutter System\u003c\/h3\u003e\n\u003cp\u003eThe Exmor RS image sensor with a global shutter system features 24.6 million effective pixels, delivering high resolution and distortion-free results for fast-moving subjects. The stacked structure and advanced A\/D conversion enable high-speed processing with minimal delay.\u003c\/p\u003e\n\u003ch3\u003eBIONZ XR™ Image Processing Engine\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR™ image processing engine provides up to eight times more processing power, reducing latency and significantly improving image quality. The A9 III can capture high-quality 14-bit RAW images in all shooting modes.\u003c\/p\u003e\n\u003ch3\u003eComposite RAW Shooting for Reduced Noise\u003c\/h3\u003e\n\u003cp\u003eUtilize Composite RAW Shooting to reduce noise in your images. This feature merges multiple images, allowing you to shoot wildlife at high shutter speeds or portraits in low light with exceptionally low noise, even at higher ISO settings.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-32_480x480.jpg?v=1699395363\" alt=\"A9-III-Mirrorless-Camera-Body-32\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAdvanced 5-Axis Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eThe A9 III is equipped with advanced 5-axis image stabilization, ensuring sharp, blur-free images even at telephoto focal lengths.\u003c\/p\u003e\n\u003ch3\u003eBlackout-Free Shooting for Uninterrupted View\u003c\/h3\u003e\n\u003cp\u003eEnjoy blackout-free shooting with an uninterrupted viewfinder during fast-paced photography. The reduced time lag associated with EVF viewing ensures you never miss fleeting moments.\u003c\/p\u003e\n\u003ch3\u003eUp to 120 AF\/AE Tracking Calculations per Second\u003c\/h3\u003e\n\u003cp\u003eThe camera can perform up to 120 AF\/AE tracking calculations per second, twice as many as its predecessor, ensuring precise subject tracking during continuous shooting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-20_480x480.jpg?v=1699395590\" alt=\"A9-III-Mirrorless-Camera-Body-20\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eNever Miss a Moment with Pre-Capture\u003c\/h3\u003e\n\u003cp\u003ePre-Capture records moments before the shutter release, allowing you to capture split-second events with ease.\u003c\/p\u003e\n\u003ch3\u003eContinuous Shooting Speed Boost\u003c\/h3\u003e\n\u003cp\u003eContinuous Shooting Speed Boost temporarily increases the frame rate to capture fast-paced action accurately.\u003c\/p\u003e\n\u003ch3\u003eReal-Time Recognition AF\u003c\/h3\u003e\n\u003cp\u003eReal-time Recognition AF accurately tracks subjects, even when faces or eyes are obscured. The AI processing unit identifies various subjects, including humans, animals, birds, insects, cars, trains, and airplanes.\u003c\/p\u003e\n\u003ch3\u003eReliable Recognition of a Wider Range of Subjects\u003c\/h3\u003e\n\u003cp\u003eThe AI processing unit supports enhanced Human, Animal, Bird, Insect, Car\/Train, and Airplane recognition. It is capable of recognizing various subjects with high precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-24_480x480.jpg?v=1699395625\" alt=\"A9-III-Mirrorless-Camera-Body-24\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eWide, Fast, Precise Autofocus and Tracking\u003c\/h3\u003e\n\u003cp\u003eThe A9 III now features 759 phase-detection points in a high-density focal plane, covering nearly 95.6% of the image area. This Fast Hybrid AF system combines speed and tracking performance with high precision.\u003c\/p\u003e\n\u003ch3\u003eMatch AF Tracking Response to Subject Movement\u003c\/h3\u003e\n\u003cp\u003eWhether the subject is moving, still, or changing speed, AF tracking can keep track. Simply select a setting [Stable], [Standard], and [Responsive], depending on the speed of the subject and shooting scenario.\u003c\/p\u003e\n\u003ch3\u003eCustomizable Focus Area to Match the Subject\u003c\/h3\u003e\n\u003cp\u003eCustomizable focus areas, flash sync at high shutter speeds, and flicker-free shooting expand creative possibilities.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-26_480x480.jpg?v=1699395654\" alt=\"A9-III-Mirrorless-Camera-Body-26\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlash Sync at up to 1\/80,000 Shutter Speed\u003c\/h3\u003e\n\u003cp\u003eCustomizable focus areas, flash sync at high shutter speeds, and flicker-free shooting expand creative possibilities.\u003c\/p\u003e\n\u003ch3\u003eFlicker-Free Shooting\u003c\/h3\u003e\n\u003cp\u003eThe global-shutter image sensor exposes all pixels simultaneously, so flicker cannot occur within a single image, but may appear between frames. To reduce this type of flicker, Anti-flicker Shooting or Hi frequency flicker-free shooting (Var. Shutter) functions can be used.\u003c\/p\u003e\n\u003ch3\u003eGlobal Shutter Eliminates Flash Banding\u003c\/h3\u003e\n\u003cp\u003eThe A9 III’s advanced image sensor is equipped with a global shutter system that exposes and reads out all pixels at once, eliminating exposure differences that can arise, for example, when shooting alongside press photographers covering an event.\u003c\/p\u003e\n\u003ch3\u003e4K Movies Free of Rolling Shutter\u003c\/h3\u003e\n\u003cp\u003eShoot 4K movies free of rolling shutter distortion with high resolution and detail. The A9 III captures 4K (3840 x 2160) movies at up to 120p, and at 60p with full pixel readout and 6K oversampling for dramatically reduced moiré and jaggies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-23_480x480.jpg?v=1699395685\" alt=\"A9-III-Mirrorless-Camera-Body-23\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e4K 120p Without Cropping\u003c\/h3\u003e\n\u003cp\u003eFor the first time in the α line-up from Sony, the A9 III offers 4K (3840 x 2160) 120p movie recording without cropping, allowing users to utilize the full angle of view provided by any lens.\u003c\/p\u003e\n\u003ch3\u003eS-Cinetone™ for a Cinematic Look\u003c\/h3\u003e\n\u003cp\u003eSony’s S-Cinetone picture profile provides the same color science that delivers beautiful colors and skin tones throughout the highly regarded Cinema Line range.\u003c\/p\u003e\n\u003ch3\u003eBreathing Compensation for Consistent Angle of View\u003c\/h3\u003e\n\u003cp\u003eFocus breathing compensation effectively reduces focus breathing when shooting movies.\u003c\/p\u003e\n\u003ch3\u003eDynamic Active Mode Stabilization\u003c\/h3\u003e\n\u003cp\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera's 5-axis optical in-body image stabilization system.\u003c\/p\u003e\n\u003ch3\u003eAuto Framing Keeps the Subject in a Prominent Position\u003c\/h3\u003e\n\u003cp\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-29_480x480.jpg?v=1699395712\" alt=\"A9-III-Mirrorless-Camera-Body-29\" style=\"margin-right: 10px; margin-bottom: 16px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUniquely Flexible Tilting Monitor\u003c\/h3\u003e\n\u003cp\u003eThe A9 III features a 4-axis multi-angle monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility.\u003c\/p\u003e\n\u003ch3\u003eNew Front Custom Button\u003c\/h3\u003e\n\u003cp\u003eThe camera comes with a new front Custom button for faster, easier operation while holding the grip.\u003c\/p\u003e\n\u003ch3\u003eQXGA 9.44 Million Dot Viewfinder\u003c\/h3\u003e\n\u003cp\u003eThe 9.44 million-dot (approx.) OLED viewfinder includes 0.90x magnification with a 41° FOV for a clear, wide view, and an updated structure that results in a 25 mm high eyepoint.\u003c\/p\u003e\n\u003ch3\u003eDual CFexpress Type A \/SDXC\/SDHC Compatible Media Slots\u003c\/h3\u003e\n\u003cp\u003eThe A9 III’s media slots support CFexpress Type A cards, ideally suited to high-speed continuous still shooting at up to 120 fps.\u003c\/p\u003e\n\u003ch3\u003eOptional VG-C5 Vertical Grip\u003c\/h3\u003e\n\u003cp\u003eThe optional VG-C5 Vertical Grip provides outstanding comfort and operability for long shooting sessions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-33_480x480.jpg?v=1699395436\" alt=\"A9-III-Mirrorless-Camera-Body-33\" style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" data-mce-fragment=\"1\" data-mce-style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-33_480x480.jpg?v=1699395436\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Reliability for Challenging Environments\u003c\/h3\u003e\n\u003cp\u003eThe A9 III features outstanding dust and moisture resistance, thanks to design refinements with silicone rubber packing around buttons, lens-lock button, cushioning around the lens mount, and other areas.\u003c\/p\u003e\n\u003ch3\u003eRobust and Durable\u003c\/h3\u003e\n\u003cp\u003eWith lightweight, high-rigidity magnesium alloy for its top cover, front cover, internal frame, and rear cover, the A9 III boasts high body durability, high shock resistance, and effective heat dissipation.\u003c\/p\u003e\n\u003ch3\u003eShading Curtain Closed on Power-Off\u003c\/h3\u003e\n\u003cp\u003eA shading curtain protects the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\n\u003ch3\u003eErgonomic Grip Design\u003c\/h3\u003e\n\u003cp\u003eThe A9 III features a grip with a new shape that improves hold and reduces physical stress on the user, even when shooting with heavy telephoto lenses or for long periods of time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"A9-III-Mirrorless-Camera-Body-31\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-31_480x480.jpg?v=1699395792\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImproved Group Display\u003c\/h3\u003e\n\u003cp\u003eWorkflow efficiency gets a drastic boost thanks to image groups. Images taken at up to 120 fps in continuous bursts can be defined as “groups,” making it easier to locate a specific image within a large group of images.\u003c\/p\u003e\n\u003ch3\u003eBuilt-in Wi-Fi for FTP and Smartphone Transfers Plus PC Remote Tethering\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Wi-Fi allows high-speed data transfer, enabling the A9 III to transfer data up to twice as fast as its predecessor. GHz communication offers maximum speed and stability, essential for news and sports shooters.\u003c\/p\u003e\n\u003ch3\u003eClearer Voice Memo Recording\u003c\/h3\u003e\n\u003cp\u003eAdd clear voice memo metadata to still images through a dedicated voice memo microphone that’s built into the camera’s rear panel.\u003c\/p\u003e\n\u003ch3\u003eMultiple IPTC Presets\u003c\/h3\u003e\n\u003cp\u003eIPTC metadata can be added to still images, with the A9 III capable of internally storing up to 20 presets that can then be quickly selected when needed.\u003c\/p\u003e\n\u003ch3\u003eDedicated Still\/Movie\/S\u0026amp;Q Dial for Flexible Hybrid Operation\u003c\/h3\u003e\n\u003cp\u003eIndependently operable stacked drive mode and focus mode dials allow fast access and selection.\u003c\/p\u003e\n\u003ch3\u003eAnti-Dust System Increases Dust Removal Efficiency\u003c\/h3\u003e\n\u003cp\u003eDriven by an ultrasonic actuator, a filter in front of the image sensor oscillates at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"A9-III-Mirrorless-Camera-Body-30\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-30_480x480.jpg?v=1699395463\"\u003e\u003c\/div\u003e\n\u003ch3\u003e1000BASE-T Ethernet for Fast Communication\u003c\/h3\u003e\n\u003cp\u003eThe A9 III provides a built-in connector for wired 1000BASE-T, enabling fast, stable, up to 1 Gbps data transfers.\u003c\/p\u003e\n\u003ch3\u003eUSB Type-C® Connector Supports SuperSpeed USB 10 Gbps (USB 3.2)\u003c\/h3\u003e\n\u003cp\u003eA USB Type-C® connector supports fast SuperSpeed USB 10 Gbps data transfer for backups as well as PC Remote (tethered) shooting.\u003c\/p\u003e\n\u003ch3\u003eTouch Operation During Shooting and Playback\u003c\/h3\u003e\n\u003cp\u003eThe Touch Focus, Touch Tracking, and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display.\u003c\/p\u003e\n\u003ch3\u003eUVC\/UAC Support for High-Quality Webcam Applications\u003c\/h3\u003e\n\u003cp\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC via USB connection, so the A9 III can be used as a high-resolution webcam.\u003c\/p\u003e\n\u003ch3\u003eUSB PD (Power Delivery) Supports Fast Charging\u003c\/h3\u003e\n\u003cp\u003eThe A9 III supports USB PD (Power Delivery), allowing higher power to be supplied from an external source.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40828616835177,"sku":"ILCE-9M3","price":6398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-1.jpg?v=1699377525"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-lens","title":"Sony FE 85mm f1.4 GM II Lens","description":"\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-85mm-f-1.4-GM-II-Lens-11\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-11_480x480.jpg?v=1724877450\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnleash Unmatched Creativity with the Sony FE 85mm f\/1.4 GM II Lens\u003c\/h3\u003e\n\u003cp\u003eExperience a new level of photographic excellence with the Sony FE 85mm f\/1.4 GM II Lens. Crafted for professionals and passionate enthusiasts alike, this lens combines precision, speed, and the artistry of G Master technology to deliver breathtaking results. The 85mm focal length is perfect for portraiture, capturing every nuance and emotion with stunning clarity and depth.\u003c\/p\u003e\n\u003ch3\u003eRemarkable Resolution and Stunning Bokeh\u003c\/h3\u003e\n\u003cp\u003eWith cutting-edge optics and an advanced optical design, this lens offers extraordinary sharpness across the entire frame, even at its widest aperture of f\/1.4. The 2 XA (extreme aspherical) elements provide remarkable resolution, allowing you to capture intricate details with outstanding clarity. Meanwhile, Sony’s unique Nano AR Coating II minimizes flare and ghosting, ensuring your images are crisp and clear, even in challenging lighting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; margin-bottom: 16px; float: left;\" alt=\"FE-85mm-f-1.4-GM-II-Lens-12\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-12_480x480.jpg?v=1724877450\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSmooth, Dreamy Bokeh\u003c\/h3\u003e\n\u003cp\u003eThe FE 85mm f\/1.4 GM II Lens is designed to create beautiful, soft backgrounds that make your subject stand out. Its 11-blade circular aperture produces smooth, creamy bokeh with a natural, artistic touch. Whether shooting portraits or cinematic videos, the lens ensures a seamless transition from sharp focus to an enchanting blur, adding depth and dimension to your shots.\u003c\/p\u003e\n\u003ch3\u003eUnparalleled Autofocus Speed and Precision\u003c\/h3\u003e\n\u003cp\u003eEquipped with two XD (extreme dynamic) linear motors, this lens achieves autofocus speeds up to three times faster than its predecessor. Its ability to track moving subjects with incredible accuracy, even at the shallow depth of field of f\/1.4, makes it perfect for capturing fleeting moments. The FE 85mm f\/1.4 GM II seamlessly integrates with Sony’s Alpha-series cameras, ensuring optimal performance and creative control for both still photography and video production.\u003c\/p\u003e\n\u003ch3\u003eCompact and Lightweight Design\u003c\/h3\u003e\n\u003cp\u003eDespite its powerful capabilities, the FE 85mm f\/1.4 GM II is designed with portability in mind. It’s compact and lightweight, making it easy to handle during long shoots without sacrificing image quality. The refined construction includes advanced optical elements and linear motors, all housed in a body that’s about 13% smaller and 20% lighter than its predecessor, providing exceptional agility and comfort for every shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-bottom: 16px; margin-left: 10px; float: right;\" alt=\"FE-85mm-f-1.4-GM-II-Lens-13\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-13_480x480.jpg?v=1724877450\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Filmmaking Excellence\u003c\/h3\u003e\n\u003cp\u003eThis lens is a versatile tool for filmmakers, offering smooth, quiet autofocus and minimal focus breathing. It pairs seamlessly with Sony’s Real-time Recognition AF technology, ensuring sharp, accurate tracking of subjects even at the most demanding apertures. The click-less aperture ring and Linear Response Manual Focus (MF) provide intuitive control, making it a great choice for both novice and professional videographers looking to enhance their storytelling capabilities.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Reliability in Any Environment\u003c\/h3\u003e\n\u003cp\u003eThe FE 85mm f\/1.4 GM II is constructed to withstand the rigors of professional use. Its dust and moisture-resistant design ensures reliable performance in challenging outdoor conditions, while a fluorine coating on the front element helps repel fingerprints, dust, and water. With these robust features, you can focus on your creative vision, knowing your gear will perform flawlessly, no matter where your photography takes you.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41811731677289,"sku":"SEL85F14GM2","price":1948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/FE-85mm-f-1.4-GM-II-Lens-1.jpg?v=1724878728"},{"product_id":"sony-alpha-a1-ii-camera-body","title":"Sony Alpha a1 II Camera Body","description":"\u003ch3\u003eThe Ultimate Creative Tool for Professionals\u003c\/h3\u003e\n\u003cp\u003eMeet the Sony Alpha a1 II, a groundbreaking innovation designed for creators who demand the absolute best. With its 50.1 MP full-frame sensor, advanced AI-powered autofocus, and lightning-fast 30 fps continuous shooting, this camera redefines excellence in both stills and video. From capturing fleeting wildlife moments to cinematic movie scenes or high-speed sports action, the a1 II guarantees unmatched precision and reliability.\u003c\/p\u003e\n\u003cp\u003eAt its core lies Sony’s BIONZ XR™ image processor, seamlessly paired with a next-generation AI recognition system. These technologies work together to deliver unparalleled speed, accuracy, and image quality. Whether you’re tracking the intricate movements of a dancer, the swift flight of a bird, or a bustling cityscape, the Alpha a1 II keeps pace with your creative vision. Plus, with blackout-free shooting and 120 autofocus calculations per second, you’ll never miss a critical moment, no matter how fast the action unfolds.\u003c\/p\u003e\n\u003cp\u003eThe Alpha a1 II isn’t just a camera—it’s a creative extension of your imagination. Its ergonomic design, responsive controls, and robust build ensure that you can confidently take it into any environment, from the studio to the wilderness. This is a camera that evolves with your art, offering the flexibility and reliability professionals need to excel in any scenario.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-28_1024x1024.jpg?v=1745345306\" alt=\"Alpha-a1-II-Camera-Body-28\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRevolutionary Autofocus for Every Subject\u003c\/h3\u003e\n\u003cp\u003eThe Alpha a1 II features an advanced AI-powered autofocus system that delivers unparalleled subject recognition and tracking. Enhanced algorithms enable precise identification of people, animals, and even vehicles, making it the ultimate tool for dynamic and unpredictable shooting scenarios. Whether you’re photographing a mountain lion in motion, a track star mid-race, or a street scene filled with activity, the camera ensures that every frame is sharp and every detail captured.\u003c\/p\u003e\n\u003cp\u003eHuman pose estimation technology takes subject tracking to the next level, maintaining focus on individuals even when their faces are turned away or partially obscured. Meanwhile, improvements in eye detection for animals and birds—now 30% better than its predecessor—make this a dream tool for wildlife photographers. Paired with customizable focus area options and selectable release time lag settings, the Alpha a1 II ensures that your focus is exactly where it needs to be, even in the most complex scenes.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-29_1024x1024.jpg?v=1745345306\" alt=\"Alpha-a1-II-Camera-Body-27\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinema-Quality Video in Your Hands\u003c\/h3\u003e\n\u003cp\u003eDesigned with filmmakers in mind, the Alpha a1 II boasts an array of video features that rival dedicated cinema cameras. Its ability to record in stunning 8K resolution with 4:2:2 10-bit color brings unparalleled realism and detail to your footage. Dynamic Active Mode stabilization ensures smooth, steady shots even in the most active environments, while features like focus breathing compensation and user LUT support provide precise control over your cinematic look.\u003c\/p\u003e\n\u003cp\u003eHigh frame rate capabilities allow for 4K recording at up to 120p, delivering breathtaking slow-motion footage that reveals every nuance of movement. Meanwhile, the camera’s intelligent auto-framing technology adjusts composition in real time, making it ideal for solo creators or on-the-go videographers. With Sony’s extensive video functionality, the Alpha a1 II turns any shoot into a professional production.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-27_1024x1024.jpg?v=1745345306\" alt=\"Alpha-a1-II-Camera-Body-29\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt for Seamless Professional Workflows\u003c\/h3\u003e\n\u003cp\u003eEfficiency is at the heart of the Alpha a1 II, designed to meet the demanding workflows of modern professionals. Dual card slots supporting CFexpress Type A and SD cards ensure lightning-fast data handling, while built-in wired and wireless LAN connectivity allows for rapid file transfers directly from the camera. Whether you’re capturing breaking news, documenting a wedding, or shooting on set, the Alpha a1 II makes delivering your work to editors and clients easier than ever.\u003c\/p\u003e\n\u003cp\u003eInnovative tools like voice memo tagging and IPTC metadata embedding simplify communication with editors, while compatibility with Sony’s Creator’s Cloud platform integrates your workflow from capture to post-production. From the field to the studio, the Alpha a1 II empowers creators with tools that save time and maximize results, letting you focus on the art of storytelling.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51976773927281,"sku":"ILCE-1M2","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a1-II-Camera-Body-1.jpg?v=1732038573"},{"product_id":"sony-fe-400-800mm-f6-3-8-0-g-oss-lens","title":"Sony FE 400-800mm f6.3-8.0 G OSS Lens","description":"\u003ch3\u003eReach Beyond Limits – Capture the Unattainable\u003c\/h3\u003e\n\u003cp\u003eElevate your photography to extraordinary distances with the Sony FE 400-800mm f\/6.3-8.0 G OSS Lens. Designed for photographers who demand precision and power, this super-telephoto zoom lens delivers remarkable reach, bringing distant subjects closer with incredible clarity. Whether you're tracking elusive wildlife, freezing the intensity of sports action, or composing cinematic landscapes with stunning telephoto compression, this lens is engineered to perform.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-18_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Zooming for Unmatched Stability\u003c\/h3\u003e\n\u003cp\u003eDesigned with an internal zoom mechanism, the FE 400-800mm maintains a balanced center of gravity throughout its entire zoom range. This feature ensures smooth handling, making handheld shooting more stable while eliminating lens extension that could impact movement. Its precisely engineered zoom ring allows for effortless adjustments, so you can reframe quickly without breaking focus.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-17_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExquisite Optics for Uncompromising Image Quality\u003c\/h3\u003e\n\u003cp\u003eSuper-telephoto photography demands absolute sharpness, and this lens delivers with six Extra-low Dispersion (ED) elements that minimize chromatic aberrations and enhance contrast. An advanced optical design reduces flare and ghosting, ensuring crisp, high-contrast images even in challenging lighting conditions. The 11-blade circular aperture adds artistic depth, creating smooth, natural bokeh that beautifully isolates subjects from their background.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-15_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Autofocus That Keeps Up\u003c\/h3\u003e\n\u003cp\u003eFast-moving subjects require responsive and accurate focusing. Sony’s advanced linear motor technology powers the autofocus system, locking onto subjects with incredible speed and precision. Paired with the Sony α9 III’s 120 fps continuous shooting, this lens is built to track fleeting moments without hesitation, even while zooming. A focus-range limiter further refines performance, ensuring optimal tracking at varying distances.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-16_1024x1024.jpg?v=1740610001\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile for Close-Ups and Extreme Telephoto\u003c\/h3\u003e\n\u003cp\u003eDespite its super-telephoto reach, the FE 400-800mm f\/6.3-8.0 G OSS excels at close-up photography, offering a minimum focusing distance of just 1.7 meters (5.58 ft). With a maximum magnification of 0.23x, this lens provides exceptional flexibility, allowing you to capture intricate details of smaller subjects while maintaining beautiful background separation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-14_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEngineered for Stability – Handheld or Tripod\u003c\/h3\u003e\n\u003cp\u003eSony’s Optical SteadyShot™ image stabilization makes handheld shooting more reliable, compensating for camera shake to ensure crisp results. Choose from specialized stabilization modes, including MODE 2 for panning and MODE 3 for tracking fast-moving subjects. When mounted on a tripod, the durable footplate with 1\/4\"-20 and 3\/8\"-16 screw sockets provides rock-solid support and quick rotation between horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-20_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Design for Real-World Challenges\u003c\/h3\u003e\n\u003cp\u003eBuilt to thrive in demanding environments, this lens features weather-resistant sealing that guards against dust and moisture. A fluorine-coated front element repels dirt, oil, and water, making maintenance effortless. The redesigned lens hood incorporates a locking mechanism for secure attachment and a filter window for easy adjustments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" alt=\"Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-19_1024x1024.jpg?v=1740610002\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52150750937457,"sku":"SEL400800G","price":2698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FE-400-800mm-f6.3-8.0-G-OSS-Lens-1.jpg?v=1740605711"},{"product_id":"sony-fx2-full-frame-cinema-camera","title":"Sony FX2 Full Frame Cinema Camera","description":"\u003ch3\u003eCompact Powerhouse with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX2 is where elite cinema technology meets everyday portability. This full-frame marvel is the newest addition to Sony’s renowned Cinema Line, borrowing DNA from the flagship VENICE system to deliver stunning imagery in a body tailored for solo shooters, gimbal operators, and on-the-go creatives. Whether you're working on a narrative film, branded content, or live event coverage, the FX2 gives you the cinematic tools you need in a size you’ll actually want to use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-16_1024x1024.jpg?v=1748472347\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStunning Visuals, Scene After Scene\u003c\/h3\u003e\n\u003cp\u003eAt the core of the FX2 is a powerful 33MP back-illuminated Exmor R® CMOS sensor, optimized by the BIONZ XR™ image processor and enhanced with an AI-driven engine. The result is striking image quality with lifelike color reproduction, ultra-smooth gradation, and impressive low-light sensitivity. Capable of capturing over 15 stops of dynamic range, the FX2 maintains rich highlight and shadow detail even in challenging lighting scenarios—making it a go-to choice for filmmakers looking to maximize creative range.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-21_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-21\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Recording That Adapts to Your Vision\u003c\/h3\u003e\n\u003cp\u003eWhether you're shooting for cinema, commercial, or content creation, the FX2 provides unmatched recording flexibility. Take advantage of oversampled 7K to record pristine 4K imagery with no pixel binning. Choose from versatile recording formats including 10-bit 4:2:2, HEVC\/H.265, or Intra options, and use S-Log3 with base ISOs of 800 or 4000 for maximum post-production latitude. Need a specific look? Import up to 16 custom LUTs or use S-Cinetone™ and Creative Looks to nail your aesthetic straight from camera. Cine EI modes let professionals lock in exposure with precision, ideal for multi-cam and color-managed workflows.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDesigned for the Solo Shooter\u003c\/h3\u003e\n\u003cp\u003eThe FX2’s compact flat-top design is engineered for creators who work independently. Integrated 1\/4-20 mounting points on the top and bottom of the body make it easy to build your rig without cages. With AI-powered Real-Time Recognition AF, you’ll never miss a moment—whether tracking human eyes, birds, cars, or even insects. Customizable focus transitions, intuitive AF Assist, and visual depth mapping through Focus Map give you complete control over your focus plane, even in complex setups. A single switch toggles between MOVIE and STILL modes, making it ideal for hybrid shooters who want both video and high-resolution 33MP stills on the same shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-23_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-32\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional Audio, Streaming \u0026amp; Connectivity\u003c\/h3\u003e\n\u003cp\u003eEnhance your audio game with the XLR-H1 handle, which provides dual XLR inputs and digital audio transmission—no extra power or cables needed. For content creators and broadcasters, the FX2 also excels at live streaming, supporting up to 4K 60p output via LAN or USB with simultaneous internal recording. HDMI Type-A output allows for 10-bit or 16-bit RAW to an external recorder, enabling advanced color workflows. With dual card slots (including CFexpress Type A support), USB-C PD power delivery, and support for Sony’s Creators’ Cloud, you’re set for anything from remote interviews to full-scale productions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt to Create Anywhere\u003c\/h3\u003e\n\u003cp\u003eThe FX2 isn’t just smart—it’s rugged. Its magnesium alloy construction and refined weather sealing make it a reliable choice even in harsh shooting environments. The active cooling system ensures uninterrupted 4K 60p recording without overheating, while the tiltable 3.68M-dot EVF and vari-angle touchscreen LCD give you total visibility in any setup. Add Sony’s 70+ E-mount lens options and your favorite accessories, and the FX2 becomes a truly modular creative platform that’s ready for studio, street, or set life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55250793922929,"sku":"ILME-FX2B","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-1.jpg?v=1748472796"},{"product_id":"sony-fx2-full-frame-cinema-camera-with-xlr-handle-unit","title":"Sony FX2 Full Frame Cinema Camera with XLR Handle Unit","description":"\u003ch3\u003eCompact Powerhouse with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX2 is where elite cinema technology meets everyday portability. This full-frame marvel is the newest addition to Sony’s renowned Cinema Line, borrowing DNA from the flagship VENICE system to deliver stunning imagery in a body tailored for solo shooters, gimbal operators, and on-the-go creatives. Whether you're working on a narrative film, branded content, or live event coverage, the FX2 gives you the cinematic tools you need in a size you’ll actually want to use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"margin-bottom: 5px; float: none;\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-16\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-16_1024x1024.jpg?v=1748472347\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStunning Visuals, Scene After Scene\u003c\/h3\u003e\n\u003cp\u003eAt the core of the FX2 is a powerful 33MP back-illuminated Exmor R® CMOS sensor, optimized by the BIONZ XR™ image processor and enhanced with an AI-driven engine. The result is striking image quality with lifelike color reproduction, ultra-smooth gradation, and impressive low-light sensitivity. Capable of capturing over 15 stops of dynamic range, the FX2 maintains rich highlight and shadow detail even in challenging lighting scenarios—making it a go-to choice for filmmakers looking to maximize creative range.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-21_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-21\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFlexible Recording That Adapts to Your Vision\u003c\/h3\u003e\n\u003cp\u003eWhether you're shooting for cinema, commercial, or content creation, the FX2 provides unmatched recording flexibility. Take advantage of oversampled 7K to record pristine 4K imagery with no pixel binning. Choose from versatile recording formats including 10-bit 4:2:2, HEVC\/H.265, or Intra options, and use S-Log3 with base ISOs of 800 or 4000 for maximum post-production latitude. Need a specific look? Import up to 16 custom LUTs or use S-Cinetone™ and Creative Looks to nail your aesthetic straight from camera. Cine EI modes let professionals lock in exposure with precision, ideal for multi-cam and color-managed workflows.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDesigned for the Solo Shooter\u003c\/h3\u003e\n\u003cp\u003eThe FX2’s compact flat-top design is engineered for creators who work independently. Integrated 1\/4-20 mounting points on the top and bottom of the body make it easy to build your rig without cages. With AI-powered Real-Time Recognition AF, you’ll never miss a moment—whether tracking human eyes, birds, cars, or even insects. Customizable focus transitions, intuitive AF Assist, and visual depth mapping through Focus Map give you complete control over your focus plane, even in complex setups. A single switch toggles between MOVIE and STILL modes, making it ideal for hybrid shooters who want both video and high-resolution 33MP stills on the same shoot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-23_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-32\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional Audio, Streaming \u0026amp; Connectivity\u003c\/h3\u003e\n\u003cp\u003eEnhance your audio game with the XLR-H1 handle, which provides dual XLR inputs and digital audio transmission—no extra power or cables needed. For content creators and broadcasters, the FX2 also excels at live streaming, supporting up to 4K 60p output via LAN or USB with simultaneous internal recording. HDMI Type-A output allows for 10-bit or 16-bit RAW to an external recorder, enabling advanced color workflows. With dual card slots (including CFexpress Type A support), USB-C PD power delivery, and support for Sony’s Creators’ Cloud, you’re set for anything from remote interviews to full-scale productions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt to Create Anywhere\u003c\/h3\u003e\n\u003cp\u003eThe FX2 isn’t just smart—it’s rugged. Its magnesium alloy construction and refined weather sealing make it a reliable choice even in harsh shooting environments. The active cooling system ensures uninterrupted 4K 60p recording without overheating, while the tiltable 3.68M-dot EVF and vari-angle touchscreen LCD give you total visibility in any setup. Add Sony’s 70+ E-mount lens options and your favorite accessories, and the FX2 becomes a truly modular creative platform that’s ready for studio, street, or set life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1748472347\" alt=\"Sony-FX2-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55251248546161,"sku":"ILME-FX2","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX2-Full-Frame-Cinema-Camera-with-XLR-Handle-Unit-1.jpg?v=1748472796"},{"product_id":"sony-fx3a-full-frame-cinema-camera","title":"Sony FX3A Full Frame Cinema Camera","description":"\u003ch3\u003eCompact Powerhouse for Cinematic Storytelling\u003c\/h3\u003e\n\u003cp\u003eThe Sony FX3A brings the immersive aesthetics of cinematic production into a compact, agile package built for creators on the move. Whether you're shooting short films, documentaries, client work, or content for the big screen, this full-frame cinema camera delivers the look and feel of high-end productions—without the bulk. With a focus on solo shooters, the FX3A packs in pro-level features like 4K 120p recording, full pixel readout, and dynamic range that stretches beyond 15 stops—all within a body small enough to travel anywhere.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-24_1024x1024.jpg?v=1749660880\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-24\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFull-Frame Expression, Even in Low Light\u003c\/h3\u003e\n\u003cp\u003eExperience a new level of creative freedom with the FX3A’s 12.1MP back-illuminated full-frame sensor. Shoot in challenging lighting conditions with an ISO range that extends up to an astonishing 409,600, while retaining detail and clarity. Whether capturing late-night cityscapes or candlelit scenes, the FX3A makes every frame count.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-18_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-18\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eS-Cinetone Magic, No Grading Required\u003c\/h3\u003e\n\u003cp\u003eSony’s signature S-Cinetone color profile—derived from the VENICE line—gives your footage that polished, cinematic color palette straight out of the camera. Skin tones look natural, highlights roll off gently, and your content maintains a filmic quality even without heavy color grading.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-22_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-22\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eHigh-Speed 4K with Cinematic Precision\u003c\/h3\u003e\n\u003cp\u003ePush the boundaries of motion with up to 120fps in 4K, capturing every nuance in high detail. Paired with advanced autofocus tracking—including Real-time Eye AF—the FX3A ensures that your subject stays razor-sharp, no matter the action. Seven levels of transition speed and five sensitivity settings offer granular control over how your focus shifts in-scene.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-19_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-19\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eStabilization That Moves With You\u003c\/h3\u003e\n\u003cp\u003eThe FX3A’s 5-axis in-body image stabilization with Active Mode provides smooth footage even when you're shooting handheld or on the go. Combined with gyro metadata, your handheld shots can be fine-tuned in post using Sony's Catalyst software for even more professional polish.\u003c\/p\u003e\n\u003ch3\u003eEngineered for the Independent Creator\u003c\/h3\u003e\n\u003cp\u003eDesigned for seamless operation in the field, the FX3A features a cage-free body with ¼”-20 threaded mounting points, an ergonomic XLR top handle, and a flip-out touchscreen optimized for solo operators. A redesigned menu layout with full touch control makes navigation intuitive and efficient.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-26_1024x1024.jpg?v=1749661154\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-25\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePro-Level Audio \u0026amp; Endless Expansion\u003c\/h3\u003e\n\u003cp\u003eCapture rich, immersive audio with multiple input options including dual XLR ports, a 3.5mm jack, and a digital MI shoe. With support for 4-channel 24-bit recording and compatibility with Sony’s digital mics, the FX3A lets you tailor your sound to the scene. Dual media slots accommodate CFexpress Type A and SD cards, ensuring flexible, high-speed workflows on set.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-25_1024x1024.jpg?v=1749661154\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-25\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUninterrupted Creativity\u003c\/h3\u003e\n\u003cp\u003eFrom extended 4K recording with advanced thermal management to mobile tethering and cloud-based sharing via Sony’s Creators’ Cloud platform, the FX3A is built to keep up with the pace of your creativity. Whether you're livestreaming, uploading from the field, or collaborating remotely, you’ll have the tools to stay connected and in control.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony-FX3A-Full-Frame-Cinema-Camera-20_1024x1024.jpg?v=1749660879\" alt=\"Sony-FX3A-Full-Frame-Cinema-Camera-20\" style=\"margin-bottom: 5px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":55277009699185,"sku":"ILME-FX3A","price":4298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony_FX3A_Full_Frame_Cinema_Camera.jpg?v=1764890985"},{"product_id":"sony-a7-v-mirrorless-camera","title":"Sony Alpha a7 V Mirrorless Camera","description":"\u003ch3\u003eRedefining What a Full-Frame Camera Can Do\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7 V ushers in a new generation of creative capability with a refined full-frame Exmor RS™ sensor built for speed, clarity, and dynamic range. Its partially stacked architecture accelerates readout dramatically, unlocking ultra-fast shutter speeds, fluid 30 fps continuous shooting, and exceptional 4K recording at high frame rates. Photographers and filmmakers gain remarkable flexibility—from deep shadows to bright highlights—thanks to expansive dynamic range and beautifully smooth tonal detail.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/brandfolder.com\/sony-electronics-camera\/attachments\/embed\/25nggwtvncpmcp9m534jhf7?resource_type=Brandfolder\u0026amp;frame=auto\u0026amp;animated=false\u0026amp;loop=false\u0026amp;muted=false\u0026amp;autoplay=false\" height=\"506\" width=\"900\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Imaging Power\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the a7 V is the advanced BIONZ XR2™ engine, now integrated with a dedicated AI processing unit. This combination enhances every step of the imaging pipeline, from intelligent autofocus recognition to refined color accuracy. Subjects stay sharp with Real-time Recognition AF that understands human movement, animal behavior, and even vehicle shapes with unmatched precision. The system also supports a lightweight RAW workflow and a redesigned interface for a smoother, more efficient shooting experience.\u003c\/p\u003e\n\u003ch3\u003eNext-Level RAW Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V expands creative development through its enhanced Composite RAW and Extended RAW Processing options. Capture multiple frames for ultra-clean results, generate high-resolution composites with quadruple pixel data, or reduce noise while retaining exquisite detail. Whether shooting sharp action or delicate motion, these new RAW capabilities offer an extraordinary amount of post-production control.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2_DSC03533.jpg?v=1764710708\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStabilization Built for Motion\u003c\/h3\u003e\n\u003cp\u003eSony’s upgraded 5-axis optical stabilization system works alongside gyro-based correction and refined algorithms to deliver impressively steady results. With up to 7.5 stops of compensation at the center of the frame, handheld work becomes easier than ever—even in telephoto ranges or dim environments. Pair the camera with stabilized Sony lenses for even stronger shake reduction during both stills and video.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Speed, Precision, and Reliability\u003c\/h3\u003e\n\u003cp\u003eEvery aspect of the a7 V is crafted for capturing decisive moments. High-density autofocus covers nearly the entire frame, with customizable focus zones for tricky compositions. The camera maintains accurate AF in deep low light, ensures blackout-free shooting at high frame rates, and even records images starting before the shutter fully engages using Pre-Capture. A dedicated speed-boost button adds instant burst acceleration when timing is everything.\u003c\/p\u003e\n\u003ch3\u003eOutstanding 4K and High-Frame-Rate Recording\u003c\/h3\u003e\n\u003cp\u003eWith full-pixel readout and no pixel binning, the a7 V oversamples from 7K to produce incredibly detailed 4K 60p footage. For dramatic slow motion, 4K 120p recording delivers crisp clarity, while Full HD options allow ultra-slow playback at up to 10x. Sony’s audio processing brings new noise-reduction technology to both internal and external microphones, helping keep dialogue and ambient sound clean during production.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2__DSC03683.jpg?v=1764711290\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilization for Filmmakers\u003c\/h3\u003e\n\u003cp\u003eActive Mode brings steady handheld performance to standard and high-frame-rate video, while Dynamic Active Mode layers in electronic stabilization for even more aggressive shake control. Whether walking, panning, or capturing action on the move, footage remains smooth and immersive without sacrificing image quality.\u003c\/p\u003e\n\u003ch3\u003eFlexible Viewing and Rugged Build\u003c\/h3\u003e\n\u003cp\u003eThe innovative 4-axis tilt-and-swivel monitor provides nearly limitless positioning, making it easy to frame high, low, or angled compositions. A high-resolution Quad-VGA OLED viewfinder ensures clarity in bright or difficult conditions, while the magnesium alloy body strengthens durability without adding bulk. Extensive weather-sealing and enhanced heat management help maintain performance during long shoots or extreme outdoor sessions.\u003c\/p\u003e\n\u003ch3\u003eConnected for Modern Creators\u003c\/h3\u003e\n\u003cp\u003eFast Wi-Fi with 5 GHz and 6 GHz support enables quick transfers and tethered workflows, while USB streaming up to 4K 30p offers direct broadcast capability. The camera integrates seamlessly with Sony’s Creators’ App and Monitor \u0026amp; Control, providing remote operation and simplified file delivery for photo and video teams.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Sustainability and Long-Term Use\u003c\/h3\u003e\n\u003cp\u003eSony continues its environmental commitment by incorporating recycled materials throughout the camera and packaging. Efficient power management, strong thermal design, and durable construction ensure the a7 V remains a dependable tool for years of creative exploration.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62749449191793,"sku":"ILCE-7M5\/B","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_front.jpg?v=1767207962"},{"product_id":"sony-alpha-a7-v-with-fe-28-70mm-f3-5-5-6-oss-ii-lens-kit","title":"Sony Alpha a7 V with FE 28-70mm f3.5-5.6 OSS II Lens Kit","description":"\u003ch3\u003eRedefining What a Full-Frame Camera Can Do\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7 V ushers in a new generation of creative capability with a refined full-frame Exmor RS™ sensor built for speed, clarity, and dynamic range. Its partially stacked architecture accelerates readout dramatically, unlocking ultra-fast shutter speeds, fluid 30 fps continuous shooting, and exceptional 4K recording at high frame rates. Photographers and filmmakers gain remarkable flexibility—from deep shadows to bright highlights—thanks to expansive dynamic range and beautifully smooth tonal detail.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https:\/\/brandfolder.com\/sony-electronics-camera\/attachments\/embed\/25nggwtvncpmcp9m534jhf7?resource_type=Brandfolder\u0026amp;frame=auto\u0026amp;animated=false\u0026amp;loop=false\u0026amp;muted=false\u0026amp;autoplay=false\" height=\"506\" width=\"900\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Imaging Power\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the a7 V is the advanced BIONZ XR2™ engine, now integrated with a dedicated AI processing unit. This combination enhances every step of the imaging pipeline, from intelligent autofocus recognition to refined color accuracy. Subjects stay sharp with Real-time Recognition AF that understands human movement, animal behavior, and even vehicle shapes with unmatched precision. The system also supports a lightweight RAW workflow and a redesigned interface for a smoother, more efficient shooting experience.\u003c\/p\u003e\n\u003ch3\u003eNext-Level RAW Possibilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V expands creative development through its enhanced Composite RAW and Extended RAW Processing options. Capture multiple frames for ultra-clean results, generate high-resolution composites with quadruple pixel data, or reduce noise while retaining exquisite detail. Whether shooting sharp action or delicate motion, these new RAW capabilities offer an extraordinary amount of post-production control.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2_DSC03533.jpg?v=1764710708\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStabilization Built for Motion\u003c\/h3\u003e\n\u003cp\u003eSony’s upgraded 5-axis optical stabilization system works alongside gyro-based correction and refined algorithms to deliver impressively steady results. With up to 7.5 stops of compensation at the center of the frame, handheld work becomes easier than ever—even in telephoto ranges or dim environments. Pair the camera with stabilized Sony lenses for even stronger shake reduction during both stills and video.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Speed, Precision, and Reliability\u003c\/h3\u003e\n\u003cp\u003eEvery aspect of the a7 V is crafted for capturing decisive moments. High-density autofocus covers nearly the entire frame, with customizable focus zones for tricky compositions. The camera maintains accurate AF in deep low light, ensures blackout-free shooting at high frame rates, and even records images starting before the shutter fully engages using Pre-Capture. A dedicated speed-boost button adds instant burst acceleration when timing is everything.\u003c\/p\u003e\n\u003ch3\u003eOutstanding 4K and High-Frame-Rate Recording\u003c\/h3\u003e\n\u003cp\u003eWith full-pixel readout and no pixel binning, the a7 V oversamples from 7K to produce incredibly detailed 4K 60p footage. For dramatic slow motion, 4K 120p recording delivers crisp clarity, while Full HD options allow ultra-slow playback at up to 10x. Sony’s audio processing brings new noise-reduction technology to both internal and external microphones, helping keep dialogue and ambient sound clean during production.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/ILCE7M5_SEL2470GM2__DSC03683.jpg?v=1764711290\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilization for Filmmakers\u003c\/h3\u003e\n\u003cp\u003eActive Mode brings steady handheld performance to standard and high-frame-rate video, while Dynamic Active Mode layers in electronic stabilization for even more aggressive shake control. Whether walking, panning, or capturing action on the move, footage remains smooth and immersive without sacrificing image quality.\u003c\/p\u003e\n\u003ch3\u003eFlexible Viewing and Rugged Build\u003c\/h3\u003e\n\u003cp\u003eThe innovative 4-axis tilt-and-swivel monitor provides nearly limitless positioning, making it easy to frame high, low, or angled compositions. A high-resolution Quad-VGA OLED viewfinder ensures clarity in bright or difficult conditions, while the magnesium alloy body strengthens durability without adding bulk. Extensive weather-sealing and enhanced heat management help maintain performance during long shoots or extreme outdoor sessions.\u003c\/p\u003e\n\u003ch3\u003eConnected for Modern Creators\u003c\/h3\u003e\n\u003cp\u003eFast Wi-Fi with 5 GHz and 6 GHz support enables quick transfers and tethered workflows, while USB streaming up to 4K 30p offers direct broadcast capability. The camera integrates seamlessly with Sony’s Creators’ App and Monitor \u0026amp; Control, providing remote operation and simplified file delivery for photo and video teams.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Sustainability and Long-Term Use\u003c\/h3\u003e\n\u003cp\u003eSony continues its environmental commitment by incorporating recycled materials throughout the camera and packaging. Efficient power management, strong thermal design, and durable construction ensure the a7 V remains a dependable tool for years of creative exploration.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62749490708849,"sku":"ILCE-7M5M\/B","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Sony_Alpha_a7_V_with_FE_28-70mm_f3.5-5.6_OSS_II_Lens_Kit.jpg?v=1764887937"}],"url":"https:\/\/www.pictureline.com\/collections\/sony-trade-in-event-7-1-9-30-26.oembed","provider":"Pictureline","version":"1.0","type":"link"}