{"title":"Sony Cameras on Sale","description":"","products":[{"product_id":"sony-alpha-a7-iv-digital-camera-body","title":"Sony Alpha a7 IV Digital Camera Body","description":"\u003cp\u003ePrepare to be inspired, the \u003cstrong\u003eSony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera\u003c\/strong\u003e - a true hybrid. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel full-frame sensor for outstanding still image and 4K movie quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_ExmorR_480x480.jpg?v=1635783260\" alt=\"Sony ExmorR Sensor\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e33MP high-resolution full-frame sensor\u003c\/h2\u003e\n\u003cp\u003eThe full-frame 33MP Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+ stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_BionzXR_480x480.jpg?v=1635783355\" alt=\"BionzXR processors\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.\u003c\/p\u003e\n\u003ch2\u003eBeautiful images with reduced noise\u003c\/h2\u003e\n\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003ch2\u003eWide, 15-stop dynamic range\u003c\/h2\u003e\n\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the A7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\n\u003ch2\u003eInstantly turn your Alpha 7 IV into a live streaming web camera\u003c\/h2\u003e\n\u003cp\u003eAll it takes is a USB connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB, select \"Live Stream (USB Streaming)\", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_skintone_480x480.jpg?v=1635783459\" alt=\"Softskin feature applied\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's built-in Soft Skin Effect is available in four level settings (OFF, LO, MID, and HI). It makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies.\u003c\/p\u003e\n\u003ch2\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_oversample_7k_480x480.jpg?v=1635783513\" alt=\"oversampled 7k\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/h2\u003e\n\u003cp\u003eThanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003ch2\u003eBeautiful color expression made simple, with S-Cinetone™\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e\n\u003ch2\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"480x480\" width=\"480x480\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_focus_map_480x480.jpg?v=1635783545\" alt=\"focus map feature in action\" style=\"margin-right: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVisualize depth of field with Focus Map\u003c\/h2\u003e\n\u003cp\u003eAnswering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.\u003c\/p\u003e\n\u003ch2\u003eAF Assist for seamless transitions between AF and manual focus\u003c\/h2\u003e\n\u003cp\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_AFpoints_480x480.jpg?v=1635783784\" alt=\"AFpoint and tracking points\" style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/h2\u003e\n\u003cp\u003eThe Fast Hybrid AF system, combining 759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.\u003c\/p\u003e\n\u003ch2\u003eSony's smart AI-based Real-time Tracking\u003c\/h2\u003e\n\u003cp\u003eThe superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Real time eye focus for pets\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_EyeAFforAnimal_480x480.jpg?v=1635783855\"\u003e\u003c\/div\u003e\n\u003ch2\u003eImproved Real-time Eye AF\u003c\/h2\u003e\n\u003cp\u003eKeeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003ch2\u003ePet photos made easy\u003c\/h2\u003e\n\u003cp\u003eFast, accurate focus for difficult animal shots. By setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"eye tracking for birbs\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbiframe_480x480.jpg?v=1635784030\"\u003e\u003c\/div\u003e\n\u003ch2\u003eReal-time Eye AF for birds for stills and movie\u003c\/h2\u003e\n\u003cp\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"10 burst shot sequence\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_10burst_480x480.jpg?v=1635784148\"\u003e\u003c\/div\u003e\n\u003ch2\u003e10-frame-per-second continuous shooting with massive buffer\u003c\/h2\u003e\n\u003cp\u003eBoth the mechanical and electronic shutters allow continuous shooting of 33MP RAW+JPEG still images at up to 10 fps with AF\/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). It's even possible to capture over 800 uncompressed RAW+JPEG frames (more than 1600 altogether) in Hi+ mode. Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\n\u003ch2\u003eNext-level image quality with 10-bit 4:2:2 recording\u003c\/h2\u003e\n\u003cp\u003eMake in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003ch2\u003eAll-Intra encoding\u003c\/h2\u003e\n\u003cp\u003eAll-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003ch2\u003eSuperior quality and smaller file sizes with XAVC HS\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding for superior image quality and smaller space-saving file sizes.\u003c\/p\u003e\n\u003ch2\u003eS-Log for color matching with professional video equipment\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\n\u003ch2\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/h2\u003e\n\u003cp\u003eBroaden your creative palette with a selection of ten Creative Look presets with eight adjustable parameters. You can easily impart a particular mood in your still images, movies and live streaming. All preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003ch2\u003e5-axis optical image stabilization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation to maximize the performance of the camera's 33MP sensor. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF (manual focus) Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"active stabilization diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_Activestabilize_480x480.jpg?v=1635784216\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHand-held movie shooting with Active Mode\u003c\/h2\u003e\n\u003cp\u003eActive Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003c\/p\u003e\n\u003ch2\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV offers HEIF (High Efficiency Image File) still-image encoding in addition to 14-bit RAW and conventional 8-bit JPEG. 10-bit color depth minimizes degradation of image quality when editing, providing smooth gradations and more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003ch2\u003eSony's flash units coordinate with the camera's face-detection system\u003c\/h2\u003e\n\u003cp\u003eSony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white balance synchronization and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes for unmatched dependability and creative possibilities. Additionally, compatible flash and radio wireless commander units connected to the Alpha 7 IV can now be controlled directly from the camera interface for greater convenience during shoots.\u003c\/p\u003e\n\u003ch2\u003eMultiple audio input options\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV provides multiple audio input options for the movie creator. A digital Multi Interface (MI) Shoe enables cable-less connection for high-quality sound, while also supplying power, eliminating concerns about mic batteries. A digital signal from a compatible digital MI shoe microphone provides higher quality audio without degradation, directly transferring the digital audio signal to the camera. A 3.5mm mic input jack is also provided for non-MI shoe microphones. When wind-noise reduction, is set to “Auto” and wind noise is detected, the integrated microphone uses newly developed signal-processing technology to greatly reduced wind noise without affecting other sounds.\u003c\/p\u003e\n\u003ch2\u003eImprovements in selection and editing workflow\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed. Still-image Divider Frames can be inserted between images in order to quickly locate desired scenes; a black background with a grey arrow indicates a new scene or section. Two types of shot marks, used as \"essence marks\" or flags, can be easily added to recorded movie footage to mark favorite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback. Files can be selected to be transferred according to criteria such as rating, shot marks, protection status or file format. Single files can be transferred manually with a custom button.\u003c\/p\u003e\n\u003ch2\u003eCommunication features for easy sharing and distribution\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a\/b\/g\/n\/ac standards are supported), for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C® connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.\u003c\/p\u003e\n\u003ch2\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/h2\u003e\n\u003cp\u003eBefitting its status as a true hybrid camera, the Alpha 7 IV comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed can also be maintained separately for stills and movies. S\u0026amp;Q mode can be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003ch2\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, fogging and dust resistance (including significantly improved internal fogging resistance relative to the Alpha 7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-right: 10px; float: left;\" alt=\"Vari-angle LCD monitor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_LCDmonitor_480x480.jpg?v=1635784313\"\u003e\u003c\/div\u003e\n\u003ch2\u003eVari-angle touch LCD monitor for greater freedom when shooting\u003c\/h2\u003e\n\u003cp\u003eThe large, side-opening 3-inch 1.03-mega-dot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. In addition, the touch functionality allows for fast and easy menu access in addition to advanced touch focus features for both still and movie.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Touch Screen operation\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha_7_IV_-_birbtouch_480x480.jpg?v=1635784511\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAF control through touch operation\u003c\/h2\u003e\n\u003cp\u003eTouch operation is now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation. Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\n\u003ch2\u003eThe latest mode-specific menus and customization\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV's menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable rear dial R, which replaces the previous exposure compensation dial, giving you quick access to features such as ISO control, Creative Look or other settings. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.\u003c\/p\u003e\n\u003ch2\u003eDual media slots\u003c\/h2\u003e\n\u003cp\u003eDual media slots allow you to continue shooting even if one memory card fills up. Both slots support UHS-I and UHS-II SDXC\/SDHC cards and one of the slots supports high-performance CFexpress Type A cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-resolution, high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003ch2\u003eHeat management\u003c\/h2\u003e\n\u003cp\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003c\/p\u003e\n\u003ch2\u003eReliable, robust engineering\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV has improved dust and moisture resistance to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.\u003c\/p\u003e\n\u003ch2\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/h2\u003e\n\u003cp\u003eThe Alpha 7 IV uses a high-capacity Z battery (NP-FZ100), along with optional external power options that include USB power supplies and AC adaptors. Battery drain can be minimized by adding a high-capacity mobile battery for extended shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, for extended recording.\u003c\/p\u003e\n\u003ch2\u003eImaging Edge Desktop™ \/ Imaging Edge Mobile™\u003c\/h2\u003e\n\u003cp\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth® functionality of the Alpha 7 IV to provide a wide variety of convenient shooting and sharing functions. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39663879290985,"sku":"ILCE-7M4\/B","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7-IV-Digital-Camera-Body-1.jpg?v=1704236721"},{"product_id":"sony-alpha-a7r-v-digital-camera-body","title":"Sony Alpha a7R V Digital Camera Body","description":"\u003cp\u003eNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p\/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. The A7R V is an important turning point toward the future of imaging.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca class=\"btn\" href=\"https:\/\/www.sony.com\/electronics\/support\/e-mount-body-ilce-7-series\/ilce-7rm5\/downloads\" style=\"background-color: #aa0000; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\" target=\"_blank\"\u003eNEW FIRMWARE UPDATE\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\" alt=\"new AI processor for Sony A7R V camera\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-12_480x480.jpg?v=1666802230\"\u003e\u003c\/div\u003e\n\u003ch2\u003eA whole new level of camera intelligence from new AI processing unit\u003c\/h2\u003e\n\u003cp\u003eState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera’s subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003c\/p\u003e\n\u003ch2\u003eNext-generation AF with Real-time Recognition autofocus\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003c\/p\u003e\n\u003ch2\u003e61.0 MP full-frame back-illuminated Exmor R™ CMOS sensor\u003c\/h2\u003e\n\u003cp\u003eThis newest generation of the α7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with 61.0 million pixels and the latest BIONZ XR™ image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.\u003c\/p\u003e\n\u003ch2\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h2\u003e\n\u003cp\u003eWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\" alt=\"videographer filming model\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-13_480x480.jpg?v=1666802274\"\u003e\u003c\/div\u003e\n\u003ch2\u003eOutstanding filmmaking with 8K 24p\/25p and 4K 60p\/50p\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p\/25p movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003c\/p\u003e\n\u003ch2\u003eUnique 4-axis LCD monitor combining tilting convenience and side-opening flexibility\u003c\/h2\u003e\n\u003cp\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\" alt=\"5-Axis in body image stabilization\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-14_480x480.jpg?v=1666802326\"\u003e\u003c\/div\u003e\n\u003ch2\u003eAdvanced optical 5-axis in-body image stabilization for 8-step compensation\u003c\/h2\u003e\n\u003cp\u003eThe α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003c\/p\u003e\n\u003ch2\u003eSelectable large\/medium\/small RAW image sizes and quality\u003c\/h2\u003e\n\u003cp\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003c\/p\u003e\n\u003ch2\u003eActive Mode image stabilization for stable handheld movie shooting\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eImproved Pixel Shift Multi Shooting responds to changing conditions\u003c\/h2\u003e\n\u003cp\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. With the latest version of Imaging Edge Desktop™ software, small pixel-level movements are automatically detected and corrected.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\" alt=\"human pose estimation improves Autofocusing capabilities\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-15_480x480.jpg?v=1666802379\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHuman pose estimation utilizes subject form data recognition\u003c\/h2\u003e\n\u003cp\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003c\/p\u003e\n\u003ch2\u003eImproved accuracy of WB control with Visible Light and IR sensor\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's AWB function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003c\/p\u003e\n\u003ch2\u003eConsistently accurate exposure and color\u003c\/h2\u003e\n\u003cp\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/p\u003e\n\u003ch2\u003ePrecise image stabilization compensation at the single-pixel level\u003c\/h2\u003e\n\u003cp\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003c\/p\u003e\n\u003ch2\u003eFaster, more precise wide-area AF even in low light\u003c\/h2\u003e\n\u003cp\u003eThe processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area. The latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode. The α7R V also includes a Focus Priority mode for more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\n\u003ch2\u003eFocus bracketing with up to 299 sequentially shifted focus points\u003c\/h2\u003e\n\u003cp\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/p\u003e\n\u003ch2\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/h2\u003e\n\u003cp\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003c\/p\u003e\n\u003ch2\u003eFull-pixel readout for 8K movies with incredible resolution\u003c\/h2\u003e\n\u003cp\u003eThe XAVC HS format enables in-camera recording of high-resolution 8K 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the potential resolution provided by the sensor and full-pixel readout.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg style=\"margin-left: 10px; float: right;\" alt=\"Sony A7R V viewfinder design diagram\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-16_480x480.jpg?v=1666802635\" data-mce-style=\"margin-left: 10px; float: right;\"\u003e\u003c\/div\u003e\n\u003ch2\u003eQXGA viewfinder with the highest resolution in its class\u003c\/h2\u003e\n\u003cp\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification22, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003c\/p\u003e\n\u003ch2\u003ePrecise, versatile external flash control\u003c\/h2\u003e\n\u003cp\u003eWhen a compatible Sony external flash unit is used with the camera's auto white balance function, the white balance is adjusted to produce natural skin tones on faces based on the balance between the flash output and ambient light. TTL flash control is applied up to 10 fps continuous shooting so that stable illumination and consistent exposure are achieved for each frame, even when tracking fast-moving subjects in scenes where the light changes dramatically or the angle of view is changed.\u003c\/p\u003e\n\u003ch2\u003eExpressive S-Cinetone™ S-Log3, HLG and 10 Creative Look presets in-camera\u003c\/h2\u003e\n\u003cp\u003eBased on the technology of CineAlta™ cameras such as the acclaimed VENICE, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003c\/p\u003e\n\u003ch2\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/h2\u003e\n\u003cp\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-gray (18% gray), achieving up to 14+ stops of latitude. Three color gamut settings are provided: S-Gamut, S-Gamut3, and S-Gamut3.Cine. These advanced settings make it easy to match footage shot on the α7R V with footage shot on VENICE and VENICE 2 digital cinema cameras or FX series cameras equipped with S-Log3 gamma curve settings, for smooth, efficient editing.\u003c\/p\u003e\n\u003ch2\u003eReal-time Tracking AF subject recognition for movies\u003c\/h2\u003e\n\u003cp\u003eThanks to substantial improvements in subject recognition, the camera can provide more reliable Real-time Tracking, keeping track of specified subjects with precise focus, including focus on the subject's eyes. Subject recognition is now enabled for movie shoots as well as still-image photography, for fast, stable focus when shooting. Even with subject recognition OFF, touch operation allows subjects to be acquired and tracked based on color, pattern (luminance) and distance (depth).\u003c\/p\u003e\n\u003ch2\u003eActive Mode for enhanced movie image stabilization\u003c\/h2\u003e\n\u003cp\u003eActive Mode provides strong image stabilization for handheld movie shooting. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, allowing even handheld telephoto shots.\u003c\/p\u003e\n\u003ch2\u003eBreathing compensation for consistent angle of view\u003c\/h2\u003e\n\u003cp\u003eWhen shooting movies, breathing compensation uses Clear Image Zoom technology to maintain a consistent angle of view, suppressing changes that may occur due to shifts in focus position. Breathing metadata can also be used in post production20\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\" alt=\"Sony A7R V heat dissipation diagram\" style=\"margin-right: 10px; float: left;\" data-mce-style=\"margin-right: 10px; float: left;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-17_480x480.jpg?v=1666802672\"\u003e\u003c\/div\u003e\n\u003ch2\u003eEffective heat dissipation for extended recording times\u003c\/h2\u003e\n\u003cp\u003eHeat generated by the image sensor, image processor, and AI processing unit is effectively dissipated to prevent overheating. One element of this is the graphite material formed into a unique Σ (sigma) shape and built into the image stabilization unit. This allows the image sensor, a major source of heat, to move freely during stabilization while effectively conducting heat away, achieving better heat dissipation. 8K 24p (25p) 10-bit 4:2:0 video can be recorded continuously for approximately 30 minutes.\u003c\/p\u003e\n\u003ch2\u003eDual CFexpress Type A \/SDXC\/SDHC compatible media slots\u003c\/h2\u003e\n\u003cp\u003eThe α7R V's two media slots support both CFexpress Type A memory cards and UHS-I and UHS-II SDXC\/SDHC cards. The fast writing capabilities of Type A cards contribute to the ability to process large volumes of data without stress. There are separate modes for relay and simultaneous recording.\u003c\/p\u003e\n\u003ch2\u003eDedicated Still\/Movie\/S\u0026amp;Q dial for flexible hybrid operation\u003c\/h2\u003e\n\u003cp\u003eThe Still\/Movie\/S\u0026amp;Q dial allows fast, independent selection, putting the most useful shooting settings for each mode within quick reach.\u003c\/p\u003e\n\u003ch2\u003eTouch operation during shooting and playback\u003c\/h2\u003e\n\u003cp\u003eThe Touch Focus, Touch Tracking and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display. During playback images can be selected by touch.\u003c\/p\u003e\n\u003ch2\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/h2\u003e\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz24 bands and provides 2x2 MIMO support for fast and stable data transfer and reliable communication. The camera can be connected to a computer via Wi-Fi for wireless PC Remote (tethered) shooting using the “Remote” function of Sony’s latest Imaging Edge Desktop application, giving the user greater freedom of movement on location or in the studio. 2.4 GHz or 5GHz14 Wi-Fi bands can be selected as required.\u003c\/p\u003e\n\u003ch2\u003eUVC\/UAC support for high-quality webcam applications\u003c\/h2\u003e\n\u003cp\u003eEasy streaming in 4K25 is possible with a UVC\/UAC compatible smartphone or PC26 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" data-mce-style=\"text-align: right;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\" alt=\"Sony A7R V weather sealing diagram\" style=\"margin-left: 10px; float: right;\" data-mce-style=\"margin-left: 10px; float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Alpha-a7R-V-Digital-Camera-Body-18_480x480.jpg?v=1666802720\"\u003e\u003c\/div\u003e\n\u003ch2\u003eHigh reliability in challenging working environments\u003c\/h2\u003e\n\u003cp\u003eFor more robust outdoor use, sealing is provided at all body seams, buttons and the battery compartment cover. A carefully designed lens lock button and cushioning around the mount also help resist dust and moisture.\u003c\/p\u003e\n\u003ch2\u003eNew anti-dust system increases dust removal efficiency\u003c\/h2\u003e\n\u003cp\u003eAn ultrasonic actuator causes the filter in front of the image sensor to oscillate at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface. There is also a Shutter When Power Off function that closes the shutter for lens changes.\u003c\/p\u003e\n\u003ch2\u003eDurable magnesium alloy chassis, reliable mechanical shutter\u003c\/h2\u003e\n\u003cp\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame, and rear cover, with durable construction that keeps the camera operating smoothly in hard-working environments. A shutter unit with a fast-response motor minimizes mechanical shutter vibration that can cause blur, while allowing high-speed continuous shooting at up to 10 fps. The shutter is quiet and has been tested for durability in excess of 500,000 shutter cycles.\u003c\/p\u003e\n\u003ch2\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h2\u003e\n\u003cp\u003eThe α7R V supports USB PD (Power Delivery), allowing higher power to be supplied from an external source. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port, supplying power or charging the internal battery at three to four times the rate of the previous model.\u003c\/p\u003e\n\u003ch2\u003eRecycled materials\u003c\/h2\u003e\n\u003cp\u003eSony is working towards the use of non-plastic packaging materials, with plant-based non-woven fabrics as well as recyclable materials. As for the camera itself, no non-recyclable resources are used in our SORPLAS™ material, which is repeatedly recyclable, durable, and high in quality. Recyclable plastics are also used as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40368737648745,"sku":"ILCE7RM5\/B","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/products\/Alpha-a7R-V-Digital-Camera-Body-1.jpg?v=1704236813"}],"url":"https:\/\/www.pictureline.com\/collections\/sonycamerasonsale.oembed","provider":"Pictureline","version":"1.0","type":"link"}