{"title":"NEW – Westcott V-Flat","description":"","products":[{"product_id":"westcott-v-flat-fabric-white","title":"Westcott V-Flat Fabric (White)","description":"\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003eThe Westcott V-Flat White Fabric is a stretchable, machine washable replacement or add-on fabric that attaches to any Westcott V-Flat frame in seconds without tools. It never warps, chips, or dents. \u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003e\u003cb\u003eBounce for Soft Light \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003eThe white fabric bounces light onto your subject to create soft, flattering fill that reduces harsh shadows. Fold the two sides into a book light configuration and bounce light directly into it for soft, even illumination across your subject or background, a classic setup for beauty, fashion, and interview work. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003e\u003cb\u003eFreestanding Background \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003eAttached to the V-Flat frame, the white fabric lets the unit stand independently as a freestanding backdrop or wedge wall. Cleanly separate your subject from a busy or unflattering environment without a backdrop stand, a wall, or extra equipment. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003eBlack fabric is available separately for negative fill, flagging, and blocking light.\u003c\/span\u003e\u003c\/p\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":64060067807601,"sku":"5410","price":69.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5410.jpg?v=1781645314"},{"product_id":"westcott-v-flat-fabric-black","title":"Westcott V-Flat Fabric (Black)","description":"\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003eThe Westcott V-Flat Black Fabric is a stretchable, machine washable replacement or add-on fabric that attaches to any Westcott V-Flat frame in seconds without tools. It never warps, chips, or dents. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003e\u003cb\u003eNegative Fill and Flagging \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003eUse the black fabric to absorb light, deepen shadows, and sculpt faces with contrast and dimension. Flag stray light on a video set, cut spill from a second source, or block a difficult window on location without reworking your entire setup. \u003c\/span\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003e\u003cb\u003eFreestanding Background \u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003eAttached to the V-Flat frame, the black fabric lets the unit stand independently as a freestanding backdrop or wedge wall. Cleanly separate your subject from a busy or unflattering environment without a backdrop stand, a wall, or extra equipment. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Helvetica Neue; font-size: medium;\"\u003eWhite fabric is available separately for creating soft, flattering fill light. \u003c\/span\u003e\u003c\/p\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":64060099264881,"sku":"5411","price":69.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5411_10af919b-c154-4bad-84f0-0bc01f77f3c3.jpg?v=1781645442"},{"product_id":"westcott-v-flat-white","title":"Westcott V-Flat (White)","description":"\u003ch3\u003eProfessional Light Control, Anywhere You Shoot\u003c\/h3\u003e\n\u003cp\u003eThe Westcott V-Flat (White) brings studio-quality light shaping into a portable, travel-ready design. Built for photographers and filmmakers who need reliable control without the bulk, this system combines a sturdy collapsible frame with clean, reflective fabric to give you consistent results whether you're in a controlled studio or working on location.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-White-Bounce-Ashley-Boring-3-BTS.jpg?v=1781562433\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFull Coverage for Versatile Setups\u003c\/h3\u003e\n\u003cp\u003eWith two large panels that open to an expansive working surface, the V-Flat gives you the flexibility to manage light across full-length subjects, groups, or backgrounds. Its generous size allows you to sculpt light with intention—whether you're directing soft fill onto your subject or creating a controlled environment around your scene.\u003c\/p\u003e\n\u003ch3\u003eSoft, Clean Light with Minimal Effort\u003c\/h3\u003e\n\u003cp\u003eThe white fabric surface is designed to produce smooth, even light that flatters your subject and minimizes harsh shadows. It’s ideal for beauty, portrait, and video work where natural-looking illumination matters. When configured as a book light, it creates a beautifully diffused glow that wraps evenly across your subject or set.\u003c\/p\u003e\n\u003ch3\u003eSelf-Supporting and Easy to Position\u003c\/h3\u003e\n\u003cp\u003eThanks to its freestanding design, the V-Flat can be placed exactly where you need it without additional stands or mounting gear. It holds its position securely, allowing you to shape light or build a clean backdrop wherever your shoot takes you, even in tight or unconventional spaces.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-White-Bounce-Ashley-Boring-6-BTS_copy.jpg?v=1781562568\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Repeat Use and Travel\u003c\/h3\u003e\n\u003cp\u003eThe aluminum frame is engineered to withstand frequent setup and breakdown, while maintaining a lightweight feel that’s easy to transport. When you're finished, the entire system folds down into a compact carry case, making it simple to store or bring along for location work. The stretch fabric is removable and machine washable, ensuring it stays looking clean and professional over time.\u003c\/p\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":64060108570993,"sku":"5412","price":269.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5412.jpg?v=1781644327"},{"product_id":"westcott-v-flat-black","title":"Westcott V-Flat (Black)","description":"\u003ch3\u003ePortable Light Control Without Compromise\u003c\/h3\u003e\n\u003cp\u003eThe Westcott V-Flat (Black) brings reliable light shaping out of the studio and into any environment you’re working in. Designed for photographers and filmmakers who need control on demand, this system combines a sturdy collapsible frame with durable fabric panels to deliver consistent performance without the bulk of traditional foam core setups.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-Black-Cut-Niah-Aldrich-1-BTS_252bf0aa-26f9-4e86-b540-1e16480bd493.jpg?v=1781561934\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFull Coverage, Flexible Positioning\u003c\/h3\u003e\n\u003cp\u003eWith two large panels that open to create a wide, full-length surface, this V-Flat gives you the freedom to block, shape, or subtract light exactly where you need it. Whether you’re refining contrast on a portrait or controlling spill on a video set, the adjustable design allows you to fine-tune your setup without constantly repositioning your lights.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Real-World Use\u003c\/h3\u003e\n\u003cp\u003eBuilt around a lightweight aluminum frame, the V-Flat is engineered to handle frequent setups, breakdowns, and travel. It holds its position securely while you work, and when the shoot is over, it folds down quickly into a compact size that’s easy to store or transport.\u003c\/p\u003e\n\u003ch3\u003eControl Light with Depth and Precision\u003c\/h3\u003e\n\u003cp\u003eThe black fabric surface is ideal for negative fill, helping you create richer shadows and more dimensional lighting. It’s equally effective for flagging unwanted light, blocking windows, or cutting reflections—giving you greater control over your scene without adding complexity to your setup.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-White-BookLight-Ashley-Boring-2_38a589b9-b591-4bf0-a959-818edcb17f1f.jpg?v=1781643448\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSimple, Durable, and Reusable\u003c\/h3\u003e\n\u003cp\u003eUnlike traditional foam boards, the fabric construction resists wear and can be cleaned when needed, making it a practical long-term solution for both studio and location work. It’s a dependable tool that adapts to a wide range of shooting scenarios while maintaining a clean, professional look.\u003c\/p\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":64060126101873,"sku":"5413","price":269.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5413.jpg?v=1781643012"},{"product_id":"westcott-v-flat-2-pack-white-black","title":"Westcott V-Flat 2-Pack (White \u0026 Black)","description":"\u003ch3\u003eFlexible Light Control, Anywhere You Shoot\u003c\/h3\u003e\n\u003cp\u003eThe Westcott V-Flat brings one of the most trusted studio tools into a portable, modern design built for today’s photographers and filmmakers. Designed with a durable collapsible aluminum frame and high-quality fabric panels, it delivers dependable light control without the fragility of traditional foam boards. Whether you're working in a studio or on location, this system sets up quickly and travels easily, giving you full creative control wherever your shoot takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-Black-Cut-Niah-Aldrich-1-BTS_252bf0aa-26f9-4e86-b540-1e16480bd493.jpg?v=1781561934\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eShape, Soften, and Sculpt with Ease\u003c\/h3\u003e\n\u003cp\u003eWith dual-sided white and black surfaces, the V-Flat adapts instantly to your lighting needs. The bright white side reflects light for soft, even illumination, perfect for reducing shadows and creating flattering results. Flip to the black side to absorb light and introduce depth, contrast, and dimension. From subtle fill to dramatic shadow shaping, it allows you to fine-tune your look without constantly repositioning your lights.\u003c\/p\u003e\n\u003ch3\u003eVersatile Design for Creative Setups\u003c\/h3\u003e\n\u003cp\u003eOpening to a full 82\" x 84\", the V-Flat provides ample coverage for full-length portraits, product work, and video production. It can function as a reflector, flag, negative fill source, or even a clean, freestanding background. Its adjustable hinge design allows you to angle each side precisely, helping you direct and control light with minimal effort while maintaining a clean, professional setup.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-White-Bounce-Ashley-Boring-3-BTS.jpg?v=1781562433\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Durability and Portability\u003c\/h3\u003e\n\u003cp\u003eConstructed with a sturdy aluminum frame, this V-Flat is made to handle repeated setups, breakdowns, and travel. The included stretch fabrics are both durable and machine washable, maintaining a clean, polished look over time without the risk of damage common to foam alternatives. When your shoot wraps, everything folds down neatly into a compact carry case, making storage and transport simple and efficient.\u003c\/p\u003e\n\u003ch3\u003eQuick Adjustments Without Interruptions\u003c\/h3\u003e\n\u003cp\u003eSwitching between surfaces is fast and seamless, allowing you to adapt your lighting setup in real time. Whether you're bouncing light for a soft portrait or blocking spill on a video set, the V-Flat keeps your workflow moving without unnecessary delays, helping you stay focused on capturing the shot.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-White-Bounce-Ashley-Boring-6-BTS_copy.jpg?v=1781562568\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":64060136522097,"sku":"5414","price":489.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5414.jpg?v=1781642001"},{"product_id":"westcott-v-flat-white-black","title":"Westcott V-Flat (White \u0026 Black)","description":"\u003ch3\u003eFlexible Light Control, Anywhere You Shoot\u003c\/h3\u003e\n\u003cp\u003eThe Westcott V-Flat brings one of the most trusted studio tools into a portable, modern design built for today’s photographers and filmmakers. Designed with a durable collapsible aluminum frame and high-quality fabric panels, it delivers dependable light control without the fragility of traditional foam boards. Whether you're working in a studio or on location, this system sets up quickly and travels easily, giving you full creative control wherever your shoot takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-Black-Cut-Niah-Aldrich-1-BTS_252bf0aa-26f9-4e86-b540-1e16480bd493.jpg?v=1781561934\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eShape, Soften, and Sculpt with Ease\u003c\/h3\u003e\n\u003cp\u003eWith dual-sided white and black surfaces, the V-Flat adapts instantly to your lighting needs. The bright white side reflects light for soft, even illumination, perfect for reducing shadows and creating flattering results. Flip to the black side to absorb light and introduce depth, contrast, and dimension. From subtle fill to dramatic shadow shaping, it allows you to fine-tune your look without constantly repositioning your lights.\u003c\/p\u003e\n\u003ch3\u003eVersatile Design for Creative Setups\u003c\/h3\u003e\n\u003cp\u003eOpening to a full 82\" x 84\", the V-Flat provides ample coverage for full-length portraits, product work, and video production. It can function as a reflector, flag, negative fill source, or even a clean, freestanding background. Its adjustable hinge design allows you to angle each side precisely, helping you direct and control light with minimal effort while maintaining a clean, professional setup.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-White-Bounce-Ashley-Boring-3-BTS.jpg?v=1781562433\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Durability and Portability\u003c\/h3\u003e\n\u003cp\u003eConstructed with a sturdy aluminum frame, this V-Flat is made to handle repeated setups, breakdowns, and travel. The included stretch fabrics are both durable and machine washable, maintaining a clean, polished look over time without the risk of damage common to foam alternatives. When your shoot wraps, everything folds down neatly into a compact carry case, making storage and transport simple and efficient.\u003c\/p\u003e\n\u003ch3\u003eQuick Adjustments Without Interruptions\u003c\/h3\u003e\n\u003cp\u003eSwitching between surfaces is fast and seamless, allowing you to adapt your lighting setup in real time. Whether you're bouncing light for a soft portrait or blocking spill on a video set, the V-Flat keeps your workflow moving without unnecessary delays, helping you stay focused on capturing the shot.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-White-Bounce-Ashley-Boring-6-BTS_copy.jpg?v=1781562568\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":64060150841713,"sku":"5415","price":299.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Westcott-V-Flat-White_Black-1.jpg?v=1781560912"}],"url":"https:\/\/www.pictureline.com\/collections\/westcott-vflat.oembed","provider":"Pictureline","version":"1.0","type":"link"}