The Sony a7 III has the capabilities to capture extraordinary images, with control and quality from the latest BIONZ X image processor, the future generation 24.2MP full-frame BSI image sensor, and even down to small operational details. The Sony Alpha A7 III features 693 phase AF points with 10fps1 of continuous shooting, 4K2 HDR3 video, and the longest battery life of any mirrorless camera, the Sony Alpha A7 III truly has everything you need.
Perfection for all. Everything you need.
With the Sony Alpha A7 III you have the capability to capture images in the peaks of decisive moments, with the enhanced newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations. With high-speed response, with the ease of operation, and reliable durability that are ready for various shooting needs.
Newly developed sensor, evolved image processor
The new 24.2-megapixel Exmor R™ CMOS sensor, now features a back-illuminated structure, which is combined with the latest BIONZ X™ image processing engine, as well as front-end LSI. With this combination the Sony Alpha A7 III is able to achieve data processing ability that's 1.8 times higher, and a data readout speed that is twice as fast.
Light collection efficiency is enhanced with the 35-mm full-frame CMOS image sensor with back-illuminated structure. As well as expands circuitry scale, with the help of a copper wiring layer for quicker data transfer, which can output data at a high speed while still minimizing noise for fine details in every image.
With an approximate 15-stops of dynamic range at low-sensitivity settings is achieved, this is because of the new revamped CMOS sensor and image processor. Which provides for smooth gradation from highlight to shadow. Giving you the freedom of creative imaging.
The color reproduction performance is incredibly enhanced, giving you image subjects a more natural color that is true to the colors in real life. Being in skin tones, portraits, blue skies of landscapes, and vivid hues in still life images. Giving you a very realistic image result.
Up to 1.5-stop improvement in image quality
The standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while the technologies of Detail Reproduction and Area-specific Noise Reduction maintain image details and decrease noise. With a highly effective performance in mid-to-high sensitivity ranges, you are able to shoot at high ISO with no concerns about image deterioration or noise.
Steadier shots with 5-axis stabilization
Latest high-precision stabilization uses the stabilization unit, gyro sensors, and algorithms to produce a 5.0-step shutter speed. This is an advantage in a system that compensates five types of camera shake, and has a wide range of lenses that deliver excellent performance.
4D FOCUS—AF performance evolves
The Sony Alpha A7 III features a 693 phase-detection AF points which covers an approximate 93% of the image area, plus there is 425 densely positioned contrast-detection AF points in order to improve overall focus.
With combining focal-plane phase-detection AF this produces excellent speed, tracking, and high-precision contrast-detection AF. Sony provides a sophisticated Hybrid AF which captures fast-moving subjects with razor-sharp images, this provides up to two times as fast AF performance.
The advanced AF algorithms of the A7 III contribute to a high AF precision with light levels as low as EV-3, giving you a more reliable autofocus in dark scenes.
Now the Eye AF can be used in AF-C mode, for a faster, effective eye detection, and tracking performance with still photography. With the easy maintenance of the optimum focus on moving subjects, you can transform your portraiture. This is applicable even when the subjects face is partially hidden, backlit, or is looking down.
The Sony a7 III has Touch Focus function, complete with a touch pad function that allows you to intuitively fingertip-drag the focus frame while using the viewfinder.
More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.
The α7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution.
Capture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.
This camera allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.
High Quality 4K HDR for the Video Professionals
As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.
Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.
Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area like that for still images is now available for movies, too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.
S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.
When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots.
Dual media slots, UHS-II support
With two media slots, including one that's UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
Long-lasting Z battery
The high-capacity NP-FZ100 Rechargeable Battery has approximately 2.2x the capacity of the NP-FW50 W-series battery giving the a7 III the longest rated battery life of any Mirrorless camera at 710 shots per charge.
Sony FE 28-70mm f3.5-5.6 OSS Lens
This lightweight and affordable lens makes an ideal everyday lens, that combines impressive optical performance with convenience. The popular 28-70mm zoom range covers a variety of uses, from landscapes to portraits and snapshots. Built-in Optical SteadyShot image stabilization keeps images sharp and noise-free.
Built-in Optical SteadyShot image stabilization within the lens provides smooth, blur-free photos and videos when shooting handheld.