{"product_id":"westcott-v-flat-white","title":"Westcott V-Flat (White)","description":"\u003ch3\u003eProfessional Light Control, Anywhere You Shoot\u003c\/h3\u003e\n\u003cp\u003eThe Westcott V-Flat (White) brings studio-quality light shaping into a portable, travel-ready design. Built for photographers and filmmakers who need reliable control without the bulk, this system combines a sturdy collapsible frame with clean, reflective fabric to give you consistent results whether you're in a controlled studio or working on location.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-White-Bounce-Ashley-Boring-3-BTS.jpg?v=1781562433\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFull Coverage for Versatile Setups\u003c\/h3\u003e\n\u003cp\u003eWith two large panels that open to an expansive working surface, the V-Flat gives you the flexibility to manage light across full-length subjects, groups, or backgrounds. Its generous size allows you to sculpt light with intention—whether you're directing soft fill onto your subject or creating a controlled environment around your scene.\u003c\/p\u003e\n\u003ch3\u003eSoft, Clean Light with Minimal Effort\u003c\/h3\u003e\n\u003cp\u003eThe white fabric surface is designed to produce smooth, even light that flatters your subject and minimizes harsh shadows. It’s ideal for beauty, portrait, and video work where natural-looking illumination matters. When configured as a book light, it creates a beautifully diffused glow that wraps evenly across your subject or set.\u003c\/p\u003e\n\u003ch3\u003eSelf-Supporting and Easy to Position\u003c\/h3\u003e\n\u003cp\u003eThanks to its freestanding design, the V-Flat can be placed exactly where you need it without additional stands or mounting gear. It holds its position securely, allowing you to shape light or build a clean backdrop wherever your shoot takes you, even in tight or unconventional spaces.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/V-Flat-White-Bounce-Ashley-Boring-6-BTS_copy.jpg?v=1781562568\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Repeat Use and Travel\u003c\/h3\u003e\n\u003cp\u003eThe aluminum frame is engineered to withstand frequent setup and breakdown, while maintaining a lightweight feel that’s easy to transport. When you're finished, the entire system folds down into a compact carry case, making it simple to store or bring along for location work. The stretch fabric is removable and machine washable, ensuring it stays looking clean and professional over time.\u003c\/p\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":64060108570993,"sku":"5412","price":269.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/5412.jpg?v=1781644327","url":"https:\/\/www.pictureline.com\/products\/westcott-v-flat-white","provider":"Pictureline","version":"1.0","type":"link"}