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Fujifilm GFX 100 Medium Format Camera Body
Fujifilm
SKU: 600020930
From 4K video to stunning still images, the Fujifilm GFX medium format camera doesn’t disappoint. The sizable 43.9mm x 32.9mm, 102MP back-illuminated sensor captures true-to-life imagery, and Fujifilm’s X Processor 4 Quad-Core processing engine further ensures delivery of crisp image quality with reduced noise. State-of-the-art autofocus ensures your subject stays...
  • 102MP Imaging Sensor & 5-Axis Image Stabilization
  • Enhanced Autofocus
  • 4K Video at 30p/10bit
  • Tethered Support with Capture One
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$9,999.95
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Fujifilm GFX 50R Medium Format Mirrorless Camera Body 1
Fujifilm
SKU: 600020523
Featuring a large 51.4MP G Format CMOS image sensor and X-Processor Pro image processing engine, the GFX 50R delivers superior image quality in a compact and lightweight body reminiscent of their renowned medium format film cameras widely used in street and documentary photography. The GFX 50R is equipped with a...
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Regular price $4,499.95 $3,499.95
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Hasselblad 907X 50C Digital Camera
Hasselblad
SKU: H-CP.HB.00000612.01
The 907X 50C mirrorless medium format digital camera is comprised of the modernized CFV II 50C digital back and the brand new 907X camera body, connecting Hasselblad’s photographic legacy and future into one system. With an outstanding medium format 50-megapixel CMOS sensor (43.8 x 32.9 mm), the CFV II 50C...
  • 50 MP CMOS Sensor
  • 16-Bit Color, 14-Stop Dynamic Range
  • Hasselblad Natural Color Solution
  • Intuitive touch screen interface
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$6,399.00
Hasselblad X1D II 50C Mirrorless Medium Format Digital Camera Body
Hasselblad
SKU: CP.HB.00000421.01
COMPACT. POWERFUL. ENHANCED. Continuing with the award-winning design of the first generation, the Hasselblad X1D II 50C continues to keep medium format photography portable with its compact build. Its upgraded electronic platform includes an enlarged 3.6-inch touch display and an enhanced EVF, a faster live view refresh rate, and an...
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$5,750.00
Fujifilm GFX 50S Medium Format Camera Body, camera medium format cameras, Fujifilm - Pictureline  - 1
Fujifilm
SKU: 600018213
The FUJIFILM GFX 50S medium format mirrorless digital camera adopts a 43.8x32.9mm medium format (FUJIFILM G Format) sensor with 51.4 MP. Featuring premium design and excellent operability stemming from the highly reputable digital camera X Series system and the accumulation of image design technology from over 80 years of experience,...
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$5,499.00
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Hasselblad 907X Optical Viewfinder
Hasselblad
SKU: H-CP.HB.00000566.01
Reminiscent of the Hasselblad SWC viewfinder, the optional 907X Optical Viewfinder (OVF) enables simple eye level shooting. Used in combination with the 907X 50C, it is easily mounted on the camera body via a cold shoe adapter. The OVF has a wide field of view and markings for XCD 21,...
  • Compatible with 907X Medium Format Camera
  • 21mm, 30mm, and 45mm Frame Indicators
  • Enables eye level shooting
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$499.00
Hasselblad H6D-100c Medium Format Digital Camera Body, camera medium format cameras, Hasselblad - Pictureline  - 1
Hasselblad
SKU: H-3013747
Continuing the success story of the 50MP CMOS sensor we have added a 100MP option to the range, delivering unmatchable image quality and the ability to resolve the finest detail with our HC & HCD lenses, whose pedigree has long been proven through use with our 200MP Multi-shot systems. The...
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$32,995.00
Hasselblad H6D-50c Medium Format Digital Camera Body, camera medium format cameras, Hasselblad - Pictureline  - 1
Hasselblad
SKU: H-3013745
When you have a reputation for manufacturing the world’s most advanced medium format camera systems there is constant expectation of more to come. The tried and tested 50MP sensor has been further developed with an increased ISO range and performance in data throughout. With close to 14 stops of dynamic...
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$14,495.00

Medium Format Cameras

Equipped with larger sensors and generally producing higher resolutions than other digital cameras, medium format cameras mimic a 120 film size—which originated with Kodak in the very early 1900s—rather than 35mm, producing extremely complex images. Medium format is defined as any camera format that records an image larger than 35mm but smaller than 4x5 inches, which is considered large format.

Typically used in fashion and advertising photography because of the incredible detail and near-perfect color accuracy they achieve, medium format cameras allow you a wider field of view, but shallow depth of field and background compression, resulting in a more realistic, natural photo. Rich tonality is also a hallmark of the medium format “look,” and is accomplished again by the larger sensor size—because the frame is larger, there is more space to make a tonal transition.

The large image sensors in medium format cameras usually range from around 43.8mm x 32.9mm to 53.7mm x 40.2mm, which means manufacturers can add more megapixels without reducing their size, resulting in bigger, better, brighter photos. Although medium format cameras have been traditionally big, bulky, heavy and fragile, advancements by brands like Fujifilm, Leica and Hasselblad have evolved much smaller and more lightweight bodies that look just like any other DSLR or mirrorless camera.