Pictureline Blog

Building on the success of the R-series, and most recently the Canon EOS R5, Canon has officially announced the long-awaited Canon EOS R3. Leveraging on some of the technology advancements from previous EOS models, the EOS R3 combines the best of both the Canon EOS R5 and EOS 1D X Mark III while bringing brand new innovations to this pro...
Profoto recently announced the latest version of the B10 series light, the B10X. Akin to other Profoto lighting gear, the B10X encompasses easy-to-use interface and ergonomics. With the size and shape the same as a 24-70mm lens, it's a huge advantage to photographers looking to shoot on location. Improved Flash Duration and Modeling Light In addition to its small package,...
The night sky is one of the most fascinating and also one of the most challenging subjects to capture. A time-lapse of the night sky takes it one step further, capturing the progression of the star's movement through multiple images combined together in post. Typically, the process of capturing time-lapses of the night sky takes hours and is condensed down...
As a portrait photographer, one of the most powerful and often under-rated pieces of equipment to have in your arsenal is a reflector. A reflector is a simple tool that helps bounce and redirect natural light off its surface to fill in any harsh or distracting shadows on a subject, act as a hair/rim light, or use it as the...
Canon has finally announced the third and final lens to their F4 L lens trinity—the RF 14-35mm F4 L IS USM. The trinity is also comprised of the RF 24-105mm F4 L lens which was announced with the EOS R in 2018 and the RF 70-200 F4 L lens which was announced in December of 2020. Canon RF14-35mm F4 L...
The Federal Aviation Administration (FAA) just launched a new test—the Recreational UAS Safety Test (TRUST)—that every recreational drone owner must take to legally fly their drone, even if it's under 250g. So, what is needed to recreationally fly your drone legally? Here are the following steps: Register your drone under the FAA’s DroneZone if it is over .55lbs Pass the...
If you’ve taken an art or design class, then most likely you have heard of color theory. The Color Theory has been around since 1666 when Sir Isaac Newton came up with the color wheel. Color is a principle of design that is the foundation to any photographer's work. Color, like in any work of art, can evoke emotion and...
As the weather starts to get warmer, photographers schedules are starting to ramp up. Our featured photographer this month can attest to it! She is primarily a wedding, family and commercial photographer in the Salt Lake City area but has shot all over the world. She has been such an awesome customer of ours and we are excited to finally feature...
Mother's Day is right around the corner and we had time to reflect on all the talented women who raise families and lead successful careers in photography. We couldn't possibly name them all, but we applaud these women for the dedication and hard work they put in day in and day out. For the photographer in your life, what better...
Having a professional studio set up for your video content can really advance your content to the next level. Whether you're a vlogger or producing content in a business setting, with millions of videos watched every day on YouTube alone, these five simple tips can help your videos stand out. 1. Use A Seamless Paper Backdrop A crowded or cluttered background...
Canon dropped a bomb on us today with the launch of three major RF lenses—the RF 400mm F2.8 L IS USM, the RF 600mm F4 L IS USM and the 100mm F2.8 L Macro IS USM. These lenses are a huge leap for the RF mirrorless line and combined with the EOS R5 and R6, have phenomenal outcomes. We were...
Over two billion logged-in users visit YouTube every month and everyday people watch over a billion hours of video. Content creation is at its all-time high and more and more people are joining in. Of course, the easiest route to video creation is using your smartphone, and don’t get us wrong there are some pretty advanced phone cameras out there,...
No matter what digital camera you own, you will need some type of storage to hold all of the photos you take. Memory cards come in a variety of different brands, speeds and types. Some of the most well-known brands include SanDisk, Sony Tough, Delkin Devices and ProGrade. Below, we will go through some of the best practices in memory card...
As technology improves, the photography industry and how we work as a photographer evolves. If we think about it, five years ago, we wouldn’t be able to do what we can do now. Working with small lights and controlling, understanding and utilizing that light has become easier and more accessible than ever. Off-camera lighting doesn’t have to be daunting. In...
Within the last few months, it feels like Sony has been on a rampage with new camera releases and we're not complaining. Two cameras that have sparked our attention are the Sony FX3 and the A7S III. Although the two come from different lines—cinema and mirrorless—we have found that the similarities are undeniable. So we decided to dive deep into a...
The Blackmagic Design ATEM Mini Extreme and Extreme ISO basically take all the features of the Pro and Pro ISO and double down on their features, while adding a few more quality of life improvements so that true professional streamers have all the tools necessary to break open their production into new heights. What the ATEM Mini Extreme adds over...
Today, we are excited to introduce someone who we absolutely adore, not to mention, she is also one of our Pictureline Pros. We are extremely excited to be featuring Wedding Photographer—Nicole Aston. Nicole has been such an awesome customer of ours and we admire her style of photography, especially her destination and elopement images. So without further ado, let's get started!   1. Tell us...
Today, we have Eric Replogle from Profoto here with us to discuss the launch of the Profoto Pro 11. So, Eric this is pretty exciting. Q: To start, what can you tell us about it? A: Let’s see, the thing that is most exciting about it is going to be the new introduction of our AirX Bluetooth technology. We find...
Valentine’s Day is near and dear to our hearts here at pictureline not just because it’s a holiday that celebrates love but because it sparks memories of humble beginnings. Come February 15th, we will be celebrating our 32nd year since we first opened our doors. It’s a time of reminiscing and looking back at how it all started and how...
A roll of seamless background paper is the perfect finisher to tie together the theme for your controlled studio shoots; from portraits, to products, to still life. Among the numerous reasons why photographers love shooting with these simple backgrounds, perhaps the most sought after reason is the clean and cohesive look they provide, without any distractions. It’s entirely purposeful accent....
In January, Fujifilm announced a new medium format camera—the Fujifilm GFX 100S. This camera incorporates a majority of the same features found in the Fujifilm GFX 100 but in a lighter, more streamlined, compact design. We were able to test out the camera ourselves and instantly fell in love with the overall ergonomics and how it felt in our hands. Our...
Sony has pulled out all the stops on this new flagship mirrorless camera—the Sony A1, and has quickly set a new bar for what full frame mirrorless can do. This is the first time Sony has come out with a single mirrorless camera with best-in-class features; from high-res stills, professional video specs, and high-speed sport shooting all into one glorious...
Today, we are excited to feature a customer of ours who genuinely puts a smile on our face every time she comes into the store. She has been a regular to our rental department this last year and is one of the kindest souls. Her photography continues to grow and inspire, so without further ado, we are proud to feature...
Adventure drone pilots typically put their drones through harsh conditions. Utah is no exception to these extreme environments especially, when winter rolls around. Low temperatures and snow can be a hazard for your drone and may limit its capabilities. In this blog, we will cover best practices for before, during and after your flight to ensure your drone is in...
It’s rare to find a large aperture 35mm lens that manages to be compact and suited for active shooting, but that’s exactly what Sony has just added to its already impressive lineup of G Master lenses. This line of lenses—known for their remarkable resolution, sharp images, and sophisticated bokeh—now has a dedicated 35mm prime offering, the Sony FE 35mm F1.4...