Pictureline Blog

As June brings warmer weather, most of us spend our time outside to catch some rays, firing up the grill for backyard BBQs, and getting ready to celebrate the special father figures in our lives. This Father's Day, no matter what type of dad he is, we've got the camera gear he needs. We’ve narrowed down the best gifts for...
Recently, Canon announced its first RF mount APS-C sensor cameras—the Canon EOS R7 and R10. Although Canon already had mirrorless APS-C cameras with their EOS-M mount series, these new cameras share the same RF mount as its full-frame counterparts and can utilize any RF lens.  On top of the camera announcement, Canon also released two lenses designed specifically for the...
At the beginning of this year, Canon launched what aimed to be the ultimate hybrid camera for the small production and solo run-and-gun videographer—the Canon EOS R5 C. The cinema revamp of the Canon EOS R5, the R5 C comes equipped with a cooling fan, a full cinema menu UI and a whole new set of video features. Despite complaints...
Mother’s Day is a special time of year to celebrate the talented women in our lives. For the women who raise families and have successful photography careers, we’ve come up with a few sought-after gift ideas. Photographers are masters at making their subject feel incredible about themselves and now it’s their turn. What better way to say Happy Mother’s Day...
Tripods are an essential tool for a multitude of photography and video genres. Tripods can even be common place in less expected settings like portrait sessions which are typically more run and gun. Many photographers make the mistake of investing heavily on their cameras and lenses, and then buy a cheap tripod to hold it all. Like a cheap glass filter in...
Whether she's shooting fashion editorial or taking self portraits, today's feature photographer is living her dream and doing it in style. We absolutely love her creative spirit and the content she creates. Today we are happy to be featuring portrait photographer, Marina Williams!  Below we asked Marina a series of questions to help us get to know her and her...
According to Indeed, the average pay for freelance photographers in the US is around $37 per hour. This is a decent salary and most people in this country will be happy to make this much money. However, between the pandemic and other things going on across the globe, getting freelance photography work is getting a bit difficult. Everyone wants to...
Valentine’s Day is not just a holiday that celebrates love here at pictureline, but it also sparks memories of humble beginnings. On Tuesday February 15th, we will be celebrating our 33rd year since we first opened our doors. It’s a time of reminiscing, remembering how it all started and feeling gratitude for the customers and friends who’ve supported us. Pictureline...
A seamless paper backdrop is a studio photographer’s best friend. These solid-colored backdrops offer a clean and elegant photographic background. It’s a simple way to eliminate clutter or distractions. When it comes to choosing a seamless paper, the first thing you’ll want to figure out is the size you will need. This might take some additional planning on your part....
With the Sony A7 IV finally reaching customers hands within the last few weeks, we wanted to sit down and compare it with its top competitor, the Canon EOS R6. Both have been well-received and the Canon EOS R6 has been top of its class for quite some time. Now with the arrival of the Sony A7 IV, let's take...
As 2021 comes to a close, we look back at our most memorable moments here at the store. From drones to flagship cameras and more, this year has presented the photo and video world with some of the best camera releases on the market. From those releases, we’ve collected a general consensus of favorite finds and staff picks of the...
To filter or not to filter. It's an age-old question that has no correct answer. There are two main opinions to this question. The first is to never use a UV filter. Why put a cheap piece of glass in front of your expensive lens? The second is ALWAYS use a UV filter! It's much cheaper to replace a scratched...
It's that time of year again! The holidays are here and it's never too late to take that sought-after holiday photo of the family you've always wanted. If you're planning on sending a holiday card this year, you'll want to share a photo of the whole family. If you aren't planning on having a professional photographer take your photos, here...
Over the last few months, Tamron has announced three exciting new lenses—arguably the most anticipated of the three being the Tamron 35-150mm f/2-2.8 Di III VXD lens for the Sony E-mount. This lens is the world's first F2-2.8 full-frame zoom lens for Sony E-mount and features a versatile and unique range providing seamless shooting from wide-angle to telephoto. With a...
Finally, the wait is over for Nikon enthusiasts as the highly anticipated Nikon Z9 was announced. As Nikon's new flagship camera, this camera is packed-full of highly-desirable features. Stepping off from the foundation of their previous flagship, the Nikon D6, announced back in September 2019, the Nikon Z9 is breaking waves as Nikon's first mirrorless flagship camera. As a direct...
After three years, Sony has finally announced the latest upgrade to their A7 series—the Sony A7 IV. This long-awaited camera has been rumored and talked about for quite some time and we are here to divulge all the nitty-gritty details. For the last three years, the Sony A7 III has been the standard mirrorless camera for hybrid shooters. Now, the...
October is one of the busiest months for photographers. It's finally the season for sweater weather when the temperature gets colder and the leaves start to change colors. It's the perfect time to capture family photos, landscapes, and portraits with the fall foliage out on display. When you think of October, you also think of Halloween. October is spooky season,...
Tamron recently announced a highly versatile APS C mirrorless lens to suit the needs of photographers who want a compact setup. The Tamron 18-300 F3.5-6.3 is the first APS C mirrorless lens with a 16.6x optical zoom ratio, covering an expanded zoom range from wide-angle to ultra-telephoto. Superzooms like this, which is a 27-450mm full-frame equivalent, have been popular with...
If you've considered expanding your photography business to include newborn portraiture, I'm sure you've seen that newborn photography props and gear can lead to a never-ending black hole of supplies to buy. When I began my newborn photography studio, I felt the same way and had a hard time knowing how to prioritize what I actually needed for a successful...
It’s the time of year to get excited again, GoPro announced the most powerful version of its extremely popular action camera—the GoPro Hero10 Black. Every year GoPro continues to pull out all the stops when it comes to its HERO series and the GroPro Hero10 Black is no different. The HERO10 Black features a revolutionary GP2 processor capable of shooting...
Building on the success of the R-series, and most recently the Canon EOS R5, Canon has officially announced the long-awaited Canon EOS R3. Leveraging on some of the technology advancements from previous EOS models, the EOS R3 combines the best of both the Canon EOS R5 and EOS 1D X Mark III while bringing brand new innovations to this pro...
Profoto recently announced the latest version of the B10 series light, the B10X. Akin to other Profoto lighting gear, the B10X encompasses easy-to-use interface and ergonomics. With the size and shape the same as a 24-70mm lens, it's a huge advantage to photographers looking to shoot on location. Improved Flash Duration and Modeling Light In addition to its small package,...
The night sky is one of the most fascinating and also one of the most challenging subjects to capture. A time-lapse of the night sky takes it one step further, capturing the progression of the star's movement through multiple images combined together in post. Typically, the process of capturing time-lapses of the night sky takes hours and is condensed down...
As a portrait photographer, one of the most powerful and often under-rated pieces of equipment to have in your arsenal is a reflector. A reflector is a simple tool that helps bounce and redirect natural light off its surface to fill in any harsh or distracting shadows on a subject, act as a hair/rim light, or use it as the...
Canon has finally announced the third and final lens to their F4 L lens trinity—the RF 14-35mm F4 L IS USM. The trinity is also comprised of the RF 24-105mm F4 L lens which was announced with the EOS R in 2018 and the RF 70-200 F4 L lens which was announced in December of 2020. Canon RF14-35mm F4 L...