Book: From Oz to Kansas By Vincent Versace

PeachpitSKU: 9780321794024 | UPC: 9780321794024
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Return Policy

At pictureline, we are extremely proud that unless very clearly marked, all products we sell are new, unopened, and purchased directly from the manufacturer or their authorized distributor. Products that have left the store, been tested, or are otherwise opened, will be labeled and advertised as such, and have a discount associated with them. Our return policy reflects our commitment to being fully transparent with our customers, and only offering the best quality products. If you are dissatisfied with your purchase, we are happy to process a return based on the following conditions.

ELIGIBLE ITEMS:

We accept returns up to 14 days from the date of receipt for all products that meet the following conditions:

  • Items must be unused and unopened.
  • All items, warranty cards, manuals, accessories, etc. must be included in original, unaltered condition.
OPENED / USED ITEMS:

Opened / Used Items are returnable, but will be subject to a 15% restocking fee. Opened / Used Items must meet the following conditions in order to qualify for a partial refund.

  • All items, warranty cards, packaging, manuals, accessories, etc. must be included in original, unaltered condition. Items must be in the same new condition as was received by the customer. Products that have signs of wear may be refused or subject to additional restocking fees.
NON-REFUNDABLE ITEMS:
  • Special order items (not regularly stocked)
  • Items not in original condition
  • Sensitized materials (film, photographic paper, or liquid chemicals)
  • Consumable items (batteries/chargers or ink)
  • Printers
  • Professional Cinema products
RETURNING YOUR ITEM:

First, call our support team to receive authorization for your return, or visit us at our store.

  • Once authorized, ship your item back to us!
  • Pack all items to be returned in a sturdy shipping carton (use the original if you’d like)
  • Enclose a copy of your sales receipt, keeping the original for your records
  • Ship it back by your method of choice - we can provide a label and deduct the cost from your refund
  • We suggest adding shipping insurance as we can not cover any damage caused in transit
REFUNDS:
  • Once items are approved, refunds will be issued to the original form of payment (minus applicable fees)
  • 3% processing fee will apply unless issued as in-store credit
  • Shipping and handling fees are non-refundable
  • Credit for returns are normally processed within 3-5 business days from the date we receive the merchandise
  • An additional fee may be applied if items do not meet the return criteria and need to be sent back to the manufacturer
DEFECTIVE ITEMS:

If you receive a defective product, we will happily replace your product with the same or equivalent item at no cost to you! Some manufacturers have policies requiring replacement product be sent directly from the manufacturer rather than exchange by the retailer, and in those cases we will or assist you in receiving a replacement directly from the them. Defective items from Atomos, BlackMagic, DJI, and Hasselblad must be exchanged directly with the manufacturer. All defective returns must be made within 14 days of receipt of product. Full manufacturer warranties are supplied with merchandise purchased from pictureline for coverage after 14 days. Please call if you have any questions regarding the repairs or services covered under a manufacturer warranty.

EXCHANGES:

Exchanges can easily be arranged by contacting our support team. Please include your order number.

EXCESSIVE RETURNS:

pictureline reserves the right to refuse returns to customers who have exhibited a pattern of excessive returns, as determined solely by management.


Description

From Oz to Kansas is a beautiful book of black and white images from renowned photographer, Vincent Versace.

The ability to create a stunning black and white image remains one of photography’s greatest and most aspirational skills. Being able to see in black and white is an enviable capability, and a well-crafted black and white photograph remains the finest of the fine arts. Master photographer Vincent Versace has spent his career teaching the art of perception and how to translate it into extraordinary black and white images.

In From Oz to Kansas: Almost Every Black and White Conversion Technique Known to Man, Versace discusses digital black and white photography–with a nod to traditional film-based techniques. As Versace states, today the goal is to use what was right and good about silver photography, leaving behind what was limiting, and use what is right and good about digital photography, while avoiding its pitfalls. This is what this book is all about.

The reason you must learn almost every black and white conversion technique known to man is because, depending on the image–and your goals for it–there are many paths you can take in order to arrive at your final destination. Working through Versace’s techniques will give you the essential knowledge you need, as well as the ability to select the appropriate conversion technique for any image, allowing you to create a black and white image that best and most accurately reflects what you felt at the moment that you pressed the shutter.

Foreword by Dr. Richard Zakia, Professor Emeritus, Rochester Institute of Technology

Afterword by John Fraser, Chef and Proprietor, Dovetail Restaurant, New York