Book: The Moment it Clicks By Joe McNally, camera books, Chuck Newell - Pictureline

Book: The Moment it Clicks By Joe McNally

Chuck NewellSKU: 9780321544087 | UPC: 9780321544087
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Price:
$54.99
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Return Policy

At pictureline, we are extremely proud that unless very clearly marked, all products we sell are new, unopened, and purchased directly from the manufacturer or their authorized distributor. Products that have left the store, been tested, or are otherwise opened, will be labeled and advertised as such, and have a discount associated with them. Our return policy reflects our commitment to being fully transparent with our customers, and only offering the best quality products. If you are dissatisfied with your purchase, we are happy to process a return based on the following conditions.

ELIGIBLE ITEMS:

We accept returns up to 14 days from the date of receipt for all products that meet the following conditions:

  • Items must be unused and unopened.
  • All items, warranty cards, manuals, accessories, etc. must be included in original, unaltered condition.
OPENED / USED ITEMS:

Opened / Used Items are returnable, but will be subject to a 15% restocking fee. Opened / Used Items must meet the following conditions in order to qualify for a partial refund.

  • All items, warranty cards, packaging, manuals, accessories, etc. must be included in original, unaltered condition. Items must be in the same new condition as was received by the customer. Products that have signs of wear may be refused or subject to additional restocking fees.
NON-REFUNDABLE ITEMS:
  • Special order items (not regularly stocked)
  • Items not in original condition
  • Sensitized materials (film, photographic paper, or liquid chemicals)
  • Consumable items (batteries/chargers or ink)
  • Printers
  • Professional Cinema products
RETURNING YOUR ITEM:

First, call our support team to receive authorization for your return, or visit us at our store.

  • Once authorized, ship your item back to us!
  • Pack all items to be returned in a sturdy shipping carton (use the original if you’d like)
  • Enclose a copy of your sales receipt, keeping the original for your records
  • Ship it back by your method of choice - we can provide a label and deduct the cost from your refund
  • We suggest adding shipping insurance as we can not cover any damage caused in transit
REFUNDS:
  • Once items are approved, refunds will be issued to the original form of payment (minus applicable fees)
  • 3% processing fee will apply unless issued as in-store credit
  • Shipping and handling fees are non-refundable
  • Credit for returns are normally processed within 3-5 business days from the date we receive the merchandise
  • An additional fee may be applied if items do not meet the return criteria and need to be sent back to the manufacturer
DEFECTIVE ITEMS:

If you receive a defective product, we will happily replace your product with the same or equivalent item at no cost to you! Some manufacturers have policies requiring replacement product be sent directly from the manufacturer rather than exchange by the retailer, and in those cases we will or assist you in receiving a replacement directly from the them. Defective items from Atomos, BlackMagic, DJI, and Hasselblad must be exchanged directly with the manufacturer. All defective returns must be made within 14 days of receipt of product. Full manufacturer warranties are supplied with merchandise purchased from pictureline for coverage after 14 days. Please call if you have any questions regarding the repairs or services covered under a manufacturer warranty.

EXCHANGES:

Exchanges can easily be arranged by contacting our support team. Please include your order number.

EXCESSIVE RETURNS:

pictureline reserves the right to refuse returns to customers who have exhibited a pattern of excessive returns, as determined solely by management.

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Description

The first book with one foot on the coffee table, and one foot in the classroom!

Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”