Apple App Store Open for Business

Apple® today announced that the Mac App Store is now open for business with more than 1,000 free and paid apps. The Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes® account, download and install them in just one step.

Apple’s Mac App Store Opens for Business

CUPERTINO, California—January 6, 2011—Apple® today announced that the Mac®
App Store℠ is now open for business with more than 1,000 free and paid apps.
The Mac App Store brings the revolutionary App Store experience to the Mac,
so you can find great new apps, buy them using your iTunes® account,
download and install them in just one step. The Mac App Store is available
for Snow Leopard® users through Software Update as part of Mac OS® X
v10.6.6.
"With more than 1,000 apps, the Mac App Store is off to a great start," said
Steve Jobs, Apple’s CEO. "We think users are going to love this innovative
new way to discover and buy their favorite apps."
The Mac App Store offers apps in Education, Games, Graphics & Design,
Lifestyle, Productivity, Utilities and other categories. Users can browse
new and noteworthy apps, find out what’s hot, see staff favorites, search
categories and look up top charts for paid and free apps, as well as user
ratings and reviews.
Entirely new apps, as well as current Mac favorites, are available from
developers such as Autodesk, Ancestry.com and Boinx. iPhoto®, iMovie® and
GarageBand® apps from Apple’s popular iLife® ‘11 suite are available
individually in the Mac App Store for $14.99 each, and Pages®, Keynote® and
Numbers® apps from iWork® are available for $19.99 each. Aperture® 3,
Apple’s powerful photo editing and management software, is available for
$79.99.
"We’re delighted to bring our professional-grade paint and drawing app,
Autodesk SketchBook Pro, to the Mac App Store on its first day of launch,"
said Carl Bass, Autodesk’s CEO. "We’ve seen tremendous success on the Mac,
iPhone and iPad with multiple apps. We’re excited to offer SketchBook Pro on
the Mac App Store so artists can easily create everything from quick
sketches to high-quality artwork right on their Macs."
"By offering the Ancestry.com Family Tree Maker app on the Mac App Store,
we’re making it even easier for people to discover and access their family
history," said Tim Sullivan, Ancestry.com’s CEO. "The Mac App Store will
drive a new generation of innovation on the Mac platform."
"We’re thrilled to have our award-winning animation, video production and
photography software available on the new Mac App Store," said Oliver
Breidenbach, Boinx Software’s CEO. "The Mac App Store makes it easier than
ever for consumers to access all the innovative software designed for the
Mac."
To get the Mac App Store, download the Mac OS X v10.6.6 Software Update or
visit www.apple.com/mac/app-store. To find out more about developing for the
Mac App Store visit developer.apple.com/programs/mac.
Apple designs Macs, the best personal computers in the world, along with OS
X, iLife, iWork, and professional software. Apple leads the digital music
revolution with its iPods and iTunes online store. Apple is reinventing the
mobile phone with its revolutionary iPhone and App Store, and has recently
introduced its magical iPad which is defining the future of mobile media and
computing devices.

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