Products

The Blackmagic Design Mini Extreme and Extreme ISO basically take all the features of the Pro and Pro ISO and double down on their features, while adding a few more quality of life improvements so that true professional streamers have all the tools necessary to break open their production into new heights. What the ATEM Mini Extreme adds over the...
Today, we have Eric Replogle from Profoto here with us to discuss the launch of the Profoto Pro 11. So, Eric this is pretty exciting. Q: To start, what can you tell us about it? A: Let’s see, the thing that is most exciting about it is going to be the new introduction of our AirX Bluetooth technology. We find...
Valentine’s Day is near and dear to our hearts here at pictureline not just because it’s a holiday that celebrates love but because it sparks memories of humble beginnings. Come February 15th, we will be celebrating our 32nd year since we first opened our doors. It’s a time of reminiscing and looking back at how it all started and how...
A roll of seamless background paper is the perfect finisher to tie together the theme for your controlled studio shoots; from portraits, to products, to still life. Among the numerous reasons why photographers love shooting with these simple backgrounds, perhaps the most sought after reason is the clean and cohesive look they provide, without any distractions. It’s entirely purposeful accent....
In January, Fujifilm announced a new medium format camera—the Fujifilm GFX 100S. This camera incorporates a majority of the same features found in the Fujifilm GFX 100 but in a lighter, more streamlined, compact design. We were able to test out the camera ourselves and instantly fell in love with the overall ergonomics and how it felt in our hands. Our...
Sony has pulled out all the stops on this new flagship mirrorless camera—the Sony A1, and has quickly set a new bar for what full frame mirrorless can do. This is the first time Sony has come out with a single mirrorless camera with best-in-class features; from high-res stills, professional video specs, and high-speed sport shooting all into one glorious...
Today, we are excited to feature a customer of ours who genuinely puts a smile on our face every time she comes into the store. She has been a regular to our rental department this last year and is one of the kindest souls. Her photography continues to grow and inspire, so without further ado, we are proud to feature...
It’s rare to find a large aperture 35mm lens that manages to be compact and suited for active shooting, but that’s exactly what Sony has just added to its already impressive lineup of G Master lenses. This line of lenses—known for their remarkable resolution, sharp images, and sophisticated bokeh—now has a dedicated 35mm prime offering, the Sony FE 35mm F1.4...
It's no secret that Sony has dominated the full frame mirrorless game these past couple of years with its unmatched autofocusing and dynamic range. Unfortunately, Canon and Nikon were late to the game coming out with their first mirrorless cameras back in 2018. Now, two years later, Canon has made huge strides forward with the release of the EOS R5 and R6...
Raindrops on roses? Nah. Whiskers on kittens? Forget about it! THESE are a few of our favorite things. It’s been a wild year, but that hasn’t stopped us from finding fabulous new gear that we want to share with you. Read on to discover our favorite finds and staff picks that somehow managed to emerge from a seemingly unsalvageable year....
Packed with easy-to-use features in a compact body, the Panasonic LUMIX G100 was designed with vloggers and content creators in mind, including an innovative audio system as well as a Video Selfie Mode. Read on to find out more about this clever little camera. Because it’s all about you The G100 makes sure the focus stays where it should—on you!...
Still searching for that perfect Christmas gift? Find the best gifts for videographers our 2020 Holiday Gift Guide and find exactly what you’ve been looking for. Let's get started!  DJI RSC 2 Camera Stabilizer Empower the content creator on your list with the DJI RSC 2 Camera Stabilizer. Optimized for capturing shots with a single hand, the RSC 2 is also...
There’s no better time than now to wrap up that holiday shopping! Check out our 2020 Holiday Gift Guide for Photographers to discover that perfect present, and snag a stocking stuffer (or two). So let's get started!  ProGrade Digital Memory Cards Ask any photographer what it is they really want, and “more memory” will definitely be in their top 10....
With the holidays right around the corner and with many families staying home this year, documenting holiday memories has a little more significance this time around. Whether it’s Zoom calls, streaming online or vlogging for YouTube, we want to make sure you have the best equipment to share those memories with all your friends and family. Below, we list the...
With the announcement of two new RF lenses—the RF 50mm F1.8 and RF 70-200mm F4, Canon ensures you’ll have the tools of the trade you need to turn your creative vision into reality. Beautiful Bokeh with the RF 50mm F1.8 For amazingly soft backgrounds, look no further than the compact, lightweight Canon RF 50mm f/1.8 STM. This 50mm fixed focal...
DJI recently announced the latest version of its Ronin stabilizers—the RS 2 and RCS 2. Let’s find out what makes these newer versions so great and why video creators will want these on the top of their Christmas list. The DJI RS2 The DJI RS 2 is the most powerful, small-sized handheld camera stabilizer that DJI has developed so far....
Featuring a sleek, minimalist body design, the Fujifilm X-S10 certainly doesn’t skimp on power—the 26.1 MP backside illuminated X-Trans CMOS 4 sensor and quad-core X-Processor 4 CPU achieve amazing results, whether shooting video or stills. A dynamic new deep handgrip design makes the X-S10 particularly attractive to on-the-go photographers, providing maximum security and comfort, even with larger lenses. A 180-degree...
After two years, Nikon has announced two new versions of its original full-frame mirrorless cameras—the Z6 II and Z7 II. So what's the difference between the original and the Mark II? Let's find out! Nikon Z6 Mark II The Nikon Z6 Mark II borrows from many of the same features of the previous generation including the same sensor, IBIS, LCD screen and high...
Building on the versatility of 2018’s EOS M50, Canon’s new EOS M50 Mark II punches up some of its predecessor’s most popular features, making it the perfect content creation tool for vlogging and live streaming while also shooting spectacular stills.  This hybrid—released just ahead of the holiday shopping rush, hint hint—features a 24.1 MP CMOS sensor and a powerful DIGIC...
Designed with multi-camera productions and live streaming in mind, the latest from Panasonic is a dream come true for content creators at every level. Featuring a 10.2MP Live MOS sensor capable of 13 stops of dynamic range, the LUMIX BGH1 can shoot unlimited footage in virtually any video setting—including 10-bit 4:2:2 C4K at 60p, both standard and anamorphic. Dual native...
Recently, three video-centric cameras have emerged within the last two months—the Canon EOS R5, Sony A7S III and the Canon Cinema EOS C70. Each camera has its own unique features that make it the perfect video camera depending on what you're using it for.  Below, we'll explain why all three of these cameras have made a huge impact in the videography and...
Today, Canon announced a groundbreaking new cinema camera—the EOS C70. The C70 fuses that of the EOS cinema series with the EOS R mirrorless system. At first glance, it almost is similar in size to the 1DX Mark III but packed full of video-centric features. It comes with exceptional image quality boasting a Super 35mm Dual Gain Output (DGO) Sensor...
Ever wish there was an easy way to control your lighting with just a touch to the screen of your smartphone? Now there is! Profoto presents the A10, the latest in their A1 series of round-head speedlights. Preceded by the A1 and the A1X, the Profoto A10 features many functions similar to the A1X, but with Bluetooth and AirX technology...
It’s no secret that Breakthrough filters have made a real impact on the market since they arrived on the scene in 2015 thanks to a groundbreaking Kickstarter campaign. They create filters that are unquestionably well-built, sharp, and easy to use, with a reputation for superior color neutrality. But once you’ve decided to purchase from Breakthrough, should you go with the...
You’ll be seeing things a lot differently with two brand-new lenses just released from Nikon. Both additions to the manufacturer’s line of full-frame mirrorless Z series of lenses, Nikon’s latest offerings include a 14-24mm f/2.8 zoom and a 50mm f/1.2 prime marketed as the fastest AF lens that Nikon has ever made. Nikon NIKKOR Z 14-24mm f/2.8 S Smaller and...
Today, GoPro announced the latest version of its most popular action camera—the GoPro Hero 9. GoPro pulled out all the stops with this new version and continues to amaze us with how many features they can pack inside such a tiny camera.  The HERO 9 Black comes with a 23.6MP sensor for 5K 30P video and incredible 20MP RAW photos with smart photo...
Mirrorless cameras are known for their compact design and smaller size when compared to DSLR cameras. Camera manufacturers continue to make smaller and smaller mirrorless models and the recently announced Sony a7C is evident of that. The a7C is the world's smallest and lightest compact full-frame mirrorless camera with In-Body Image Stabilization. It's the ultimate hybrid between the Sony a7III and a6600, in...
Introduced as an entry-level addition to Panasonic’s full-frame line of cameras, the new Panasonic Lumix S5 features a 24.3-megapixel sensor capable of 14+ stops of dynamic range, making it an ideal candidate for those who need to capture as much detail as possible in highlights and shadows. Although smaller and lighter than the other full-frame offerings from Panasonic, it shares...
In the world of photography, the term “kit lens” has not always been met with positive feelings. For many of us, these kit inclusions brings words like cheap, soft and slow to mind. You may not be aware, however, that over the last decade or so camera manufacturers have been introducing higher-end lenses into kits alongside their premium camera offerings....
“Hi there! I would like to schedule an engagement session with you in that amazing field I saw on your Instagram Feed but...we’re super busy and the only time we have available is 1:00PM on Saturday afternoon. Can you make that work?” A quick check of the local forecast and it’s just as bad as you suspected: not a cloud...
Finally! Set up your Sony and ditch that default webcam with the all-new Sony Imaging Edge Webcam utility. Compatible with more than 30 of Sony’s cameras, this free downloadable software works with live streaming and video conferencing programs to make sure all your online calls and creative content stay Sony-level sharp. Free to download from Sony’s website, simply click on...
Any photographer in the know has no doubt heard the news. Yes! Another new format of memory card has arrived—the CFexpress card. If you’ve been a photographer for 15+ years, your studio space likely contains the likes of Compact Flash, Memory Stick, XD, MMC, Mini SD, Micro SD, SD, SDHC, SDXC and SD UHS-II memory cards (Who else is crossing...
Blackmagic recently announced the ATEM Mini PRO ISO switcher joining both the ATEM Mini and the ATEM Mini Pro. So what is the difference between the three? Below, we'll familiarize you with the key differences between the three models and hopefully help you decide which one is right for you. 1. ATEM Mini The ATEM Mini allows you to live stream through your...
Earlier this month, Canon announced some incredible new products including the EOS R5 and R6 mirrorless cameras, four new lenses, two telextenders and the Canon image PROGRAF PRO-300. Today, we are going to dive into the new imagePROGRAF PRO-300 Photo Printer.   The Canon imagePROGRAF PRO-300 will sit just above the PIXMA PRO-100 which is your entry-level into the pro printing market. There is...
After five years of anticipation, Sony finally launched the updated version of the a7s II—the Sony a7s III. The Sony a7s III features an entirely new 12.1MP BSI sensor which was designed to offer larger pixels at 8.5 micrometers, making it more sensitive to light and better in low-light situations. It also comes with a new BIONZ XR processor which is 8x...
The latest lens from Fujifilm was just announced, and this well-designed, lightweight lens does not disappoint. Designed specifically for Fujifilm’s GFX system, the Fujinon GF 30mm f/3.5 R WR provides photographers with a wide-angle option for shooting everything from landscapes to environmental portraits. Fitting nicely between the current 23mm and the 45mm, the GF 30mm f/3.5 lens features a 35mm...
Today, Nikon announced the latest addition to its full-frame mirrorless lineup—the Nikon Z 5. The Z 5 is now the third full-frame mirrorless camera joining the Z 6 and Z 7 and is specifically designed for those looking for an entry-level camera. The Z 5 comes with a 24.3 MP sensor which is similar to the Z 6, only it doesn't...
Last week, Canon added quite the addition to its mirrorless lineup with two new full-frame cameras and six new lenses. Although most of the excitement has been geared toward the new EOS R5 and R6 cameras, we want to spotlight the recent lens additions and what they add to the current RF lineup. Canon so far has been an overpowering...
The camera industry has been buzzing lately with the recent release of the Canon EOS R5 and EOS R6. These new cameras come to a huge advantage to the Canon brand. Before this launch, Canon seemed to be late to the game with their mirrorless cameras but now they are rising to the top, especially with the new EOS R5....
It’s not too late to step-up your live-stream content quality! Introduced earlier this month, LUMIX Tether for Streaming (Beta) offers some significant enhancements over the earlier version of the software to help improve its usability. This beta software for Windows is based on LUMIX Tether Version 1.7, and provides an additional display option specifically for live-streaming. Originally designed for tethered...
Looking for a way to stay shooting while still social distancing? If you’ve ever wanted to get serious about your wildlife and nature photography skills, then we’d suggest considering the Nikon COOLPIX P900, P950, or P1000. The unprecedented super-telephoto power of these cameras will put you right in the center of the action—even if you’re nowhere near it. So, I...
It’s that time of year again! Warmer weather has us heading outside to catch some rays, stoking up the grill for a summertime feast, and getting ready to celebrate the special father figures in our lives this Father’s Day. It doesn’t matter if you call him Dad, Pops, or Pa, you’ll find the perfect present for him at pictureline. Adventure...
Today, we would like to introduce you to the Lume Cube 2.0. This is a small, professional-quality, fully-featured LED light. It packs a ton of power and has a ton of options, and is ideal for both photo and video work. Its rugged and waterproof construction will provide great light in even the most demanding situations. The Lume Cube 2.0...
PC and Mac users rejoice—Fujifilm has just released free software that enables you to easily use your Fujifilm camera in place of your built-in webcam, significantly stepping up your video-conference quality. The Fujifilm X Webcam utility brings medium format quality to popular platforms like Zoom and Skype that have seen a surge in popularity since many folks continue to work...
If you feel like your work-from-home setup was created a little too last-minute, there's no better time than now to invest in an upgrade. With the right gear, it’s easier than you think to improve your online content, your live-streaming sessions or even your next FaceTime call with your family. Check out these simple solutions to get things going: Video/Audio...
Today, we're looking at Zoom’s portable audio field recorders the H4n Pro, the H5 and the H6. No matter what version you get, all three will record at your standard professional rates. So, let's check out some key differences. Removable Capsules The H4n Pro comes with two XLR inputs for two mono channels as well as a fixed stereo mount...
Aputure fans rejoice! A new bi-color version of the LS 300D is now available. The LS 300x is the newest flagship product in Aputure’s popular Light Storm series and is one of the brightest chip-on-board LED lights on the market. It’s also the first bi-color Bowens mount light fixture that is compatible with optical lens modifiers. Just as bright as...
The popularity of mirrorless cameras has recently skyrocketed, with more and more people looking to switch from their DSLR or add mirrorless cameras to their digital photography kits. But why? Mirrorless cameras are fairly new to the photography realm, with Canon and Nikon announcing their first full-frame mirrorless systems in late 2018, and Panasonic joining the game in March 2019....
When a customer comes into the store looking to buy a new camera for the first time, typically they’ve done a little bit of research and have a few cameras in mind. When upgrading from your phone to a digital camera, you should expect there to be a learning curve. In fact, a lot of people steer clear from digital...
We are going to look at the key differences between two very lightweight, rechargeable and high output LED panels—the Lume Cube Panel and Aputure MC. The Lume Cube is going to be a lot thinner and longer, feeling a lot similar to a phone. The Aputure MC is a little more compact and thicker, so it will feel more like...