Products

Following on the success of the Z 70-200mm f/2.8 VR S announcement in late 2019 (available in spring 2020), Nikon has updated its Z lens roadmap to include 13 new lenses to be released in the next two years—for a total of 23 lenses in the collection. Although no specific dates have officially been released, we’re anticipating that in 2020...
The recently announced Nikon D780 is the replacement for one of the most praised Nikon DSLR's out there—The Nikon D750. This replacement has been a long time coming since the D750 was announced back in 2014. Although, with the launch of mirrorless cameras throughout the industry, people began thinking DSLR's were a thing of the past. With the release of...
Canon’s ultimate EOS Camera is here—The Canon EOS-1D X Mark III. This camera is a game-changer for professional photographers everywhere and has raised the bar when it comes to pro DSLR performance. Below, we will fill you in on the 10 things you’ll need to know about this high-performance camera. Image Quality is Crazy The EOS-1D X Mark III is...
Most of the time when customers come into the store looking to upgrade their camera, they tend to stay loyal to the brand they originally started with. So when these customers come in looking for a Semi-Pro DSLR camera for either Canon or Nikon, we know they're looking for the Canon 5D Mark IV or the Nikon D850. Both of...
As 2019 draws to a close, it seems like a good time to look back and reflect on the positive memories we made throughout the year. At pictureline, most of our memorable moments naturally involved amazing new technology from some of the best brands out there. Read on to find out which innovations of 2019 were our favorites, as selected...
It's no secret that photography is an expensive business. With high-end lenses and camera bodies, it's a big investment. Although, not all photography gear needs to break the bank, and that's where photography accessories come in. Depending on what you plan to shoot and where you may want to consider these six options below:  Filters Hoya 77MM NXT Plus HMC...
Having trouble wrapping up that holiday shopping? Check out our 2019 Holiday Gift Guide for some suggested stocking stuffers and gifts for the photographers on your list. The Traveler Bags For the traveling photographer in your life, the perfect way to show you care is to help keep their camera equipment safe, secure and protected from the elements with a...
Interested in photography but not quite sure where to start? If snapping photos with your smartphone has become second nature but you’re ready to graduate to some real gear, read on to learn what five things you’ll need to get going. A Digital Camera Okay, we know this first one is a little obvious, but there are a few options...
Welcome to Black Friday, the biggest shopping day of the year! To celebrate, we’ve curated the finest collection of cameras, lenses, accessories and other equipment and are offering them at special savings exclusively to our pictureline customers. These deals begin on Black Friday and are good only for a limited time. Read on to find out some of our favorites:...
Here at the store, it seems like customers are constantly asking what the main difference is between the Canon 5D Mark IV and the new mirrorless Canon EOS R. People seem reluctant at first to switch over to mirrorless when they’ve been using DSLRs for years. Don’t get us wrong, the 5D Mark IV is a phenomenal camera and between the two...
Printing photos helps preserve memories. If you’ve ever seen a photo of your great-grandparents, it was most likely printed. Even if you saw an image online, it must have been a scan or copy that came from a print. Now with the internet and digital technology, printing has become less and less popular. People now prefer their photos stored on...
Panasonic has promised 42 lenses by the end of 2020, challenging Sony with the amount of full-frame lens options. With the L-mount alliance, Leica and Sigma will also be contributing to the growing lens options. So far, four Lumix S lenses are available: The 24-105mm F4 MACRO OIS, the PRO 50mm F1.4, the Lumix PRO 70-200mm F4 OIS and the...
Taking photos of the night sky is nothing new. In fact, it has become increasingly popular and to satisfy the demand, camera companies continue to create dedicated cameras specific to astrophotography. Today, Canon has done exactly that. They’ve announced the Canon EOS Ra, their first astro-specific camera in a mirrorless body. The last dedicated camera Canon made for astrophotography was...
PRE-ORDER NOW Canon announced a few days ago that the EOS-1DX Mark III is in the works. The new 1D X Mark III will have an enhanced autofocus system, along with improved still and video image quality. To give you a comparison, it will have 28x higher resolution pixels than the Mark II. It will support an all-new CMOS sensor...
Canon continues to ramp up their RF lens line up with two more lenses—the RF 70-200mm F2.8 L IS and the 85mm F1.2 L USM DS. In addition to these lenses, Canon came out with a few video-specific accessories and kits for the 90D, G7X Mark III and M200. We will talk about each of these new products and what...
Fujifilm recently announced the latest version of their X-Pro series—the X-Pro3. Fujifilm claims that the X-Pro3 combines the feeling of a film camera with the quality of digital. Although, we’d say this not only applies to the X-Pro3 but most Fujifilm digital cameras. Compared to the previous X-Pro2, the X-Pro3 comes with some improvements. Below, we will go over some...
Westcott recently announced their new affordable FJ400 battery-powered strobe and universal wireless trigger, the FJ-X2M. Within the last few years, Godox has been the go-to brand when it comes to bargain deals on lighting equipment, especially when it comes to their strobes. The Godox AD400 Pro is their most popular monolight and costs only $649 but with the new Westcott...
Profoto claims that the A1 is not a speedlight, but the world's smallest studio flash. In fact, they mention that the only thing it has in common with a speedlight is the ability to be mounted on top of a camera, but here at pictureline, we still refer to it as a speedlight just with more bells and whistles. The...
Today, Nikon added an APS-C mirrorless camera to its Z lineup with the Nikon Z50. Nikon entered the mirrorless world only about a year ago with their full-frame Z6 and Z7 cameras. Before, if a customer wanted to switch over to mirrorless, it was a hefty price at $2,000 and $3,400 respectively. Now, with the Z50, switching to mirrorless is...
The Black Magic Pocket Cinema 6K was released about two months ago in August 2019. Since then, it has been a popular commodity. So, why are these cameras flying off the shelves? Below we’ll list eight reasons why this new cinema camera is all the rage. First things first, it’s important to look at this camera as a cinema camera,...
Sony just announced the A9 II. This camera was made specifically for sports, photojournalism and wildlife photographers in an attempt to meet the needs of the professional photographer’s workflow. To start off, it can still take 20fps with blackout-free high-resolution EVF and LCD just like the original A9, but now the A9 II can shoot 10fps using the mechanical shutter,...
You heard that right, GoPro has just announced not one but two new cameras—the GoPro HERO8 and the GoPro MAX. But what more could they possibly add after the Hero7, you may ask? Well, below we'll highlight what makes this camera so unique and why it should be on the top of your wish list.  The GoPro Hero8  GroPro taglines...
Canon just released a new firmware update that enhances Eye Detection AF for both the EOS R and RP cameras.  Here is a recap of the following enhancements and fixes: Enhances eye detection Auto Focus (AF) for improved face and eye recognition at greater distances. Improved Auto Focus (AF) performance helps the camera to focus on and track smaller subjects....
Vlogging is becoming increasingly popular and thousands of consumers are grabbing their smartphones to make videos of their daily life. Whether you are posting your vlogs on YouTube, Instagram, Vimeo, or any other video platform, you should invest in a high-quality vlogging camera. A dedicated high-performance vlogging camera will enhance your video creation and even though using your smartphone can...
Although Panasonic's latest S1H will not have RAW capabilities straight out of the gate, Panasonic has officially announced that they have partnered with Atomos and developed a new firmware program that enables maximum 5.9K/29.97p, as well as C4K*3 /59.94p RAW video data over HDMI. Along with this firmware program, Apple ProRes RAW can be recorded on Atomos Ninja V. The...
SanDisk just announced their latest line of Extreme Pro CFexpress type B cards. These cards have the same form as XQD cards and can be supported by XQD compatible cameras through a firmware update. So far, Nikon has announced CFexpress cards will be supported in the Z6 and Z7 cameras via a firmware update.   The CFexpress cards will be the...
We get a lot of questions about the Nikon EN-EL15b, the update to Nikon's standard DSLR battery. So, what’s the difference between this updated battery and the older EN-EL15a and EN-EL15 versions? The newer, and slightly modified EN-EL15b battery was released to coincide with the launch of Nikon’s new mirrorless Z6 and Z7 cameras in the latter half of 2018....
Sony continues to ramp up its mirrorless lineup with the new a6600 and a6100, incorporating its advanced technologies into these lightweight APS-C bodies. In addition to these new APS-C cameras, Sony has announced two E-mount lenses—the E 16-55mm F2.8 G and E 70-350mm F4.5-6.3 G OSS. With the versatility of Sony’s “one mount,” both APS-C and full-frame cameras, especially the...
Today, Canon released four new products: The Canon EOS M6 Mark II, the EOS 90D, the RF 15-35 F2.8 L IS USM lens and the RF 24-70 F2.8 L IS USM lens. The EOS M6 Mark II Canon continues to ramp up its mirrorless game with the new Canon EOS M6 Mark II and RF lenses. The Canon M6 Mark...
Panasonic recently announced the LUMIX S1H, the first mirrorless camera to shoot full-frame 6K/24p (3:2), 5.9K/30p (16:9) and 10-bit 60p 4K/C4K. It is designed specifically for cinematographers and video creators. The S1H can be hand-held and perform without compromising professional-level standards. It combines excellent video performance from the cinema industry and the functionality developed within mirrorless cameras. Video Performance with...
Canon officially announced its sixth new RF mount lens, and the first telephoto zoom lens in the lineup—the RF 24-240mm f/4-6.3 IS USM. With a powerful 10x optical zoom, this all-in-one lens will save you weight and space in your camera bag. Compact, Lightweight 10x Optical Zoom The RF 24-240mm lens is designed to give you the freedom and flexibility to shoot in...
Canon recently issued a global security advisory relating to the PTP (Picture Transfer Protocol) communication system. The potential vulnerability was detected by Check Point Software Technologies, Ltd.   What they found was a potential for third-party attacks on a list of around 32 digital cameras that offer the Wi-Fi transfer capabilities. These attacks would most likely occur when a camera is connected to...
Whether you are looking to promote your business or sell things you never use anymore, Foldio by Orangemonkie is your own personal studio to help showcase your products in a professional way. As you can see in the image below, Foldio is a foldable studio with a magnetic structure. Its small, convenient design makes it extremely portable. When you are looking to sell...
If you are into the Sony A9, the new Sony RX100 VII will be right up your alley. With how many specs Sony incorporated into this compact camera, let us just say, it's a beast.  To get down to the nitty-gritty, it has the same speed performance as the A9 with 60 AF/AE calculations per second and 20fps blackout-free shooting with AF/AE tracking....
Sigma fp Camera  Sigma has announced its first ever digital camera to its product line. Not only that, but it is now the smallest and lightest full-frame mirrorless digital camera in the world. It has a 35mm full-frame Bayer sensor with 24.6 megapixels and Sigma is calling it a “pocketable full-frame camera.” The launch date is to be determined.     45mm F2.8...
Today, Sony released the latest addition to its Alpha series—the A7RIV. Sony has incorporated a newly developed 35mm full-frame 61MP, back-illuminated CMOS image sensor, the first in the world. Image Quality  In addition to the high-resolution sensor, the A7RIV can produce 15-stops of dynamic range at low sensitivities, giving it a natural range of deep shadows and highlights. It also...
Running out of space on your iPhone from too many photos can be a pain. To make room, you might have to delete photos or unnecessary apps and it becomes an endless circle. Now with the San Disk iXpand, freeing up space on your iPhone is easy and painless.     Quickly Free Up Space   Simply insert the lightning connector and from there...
Take Your Video Production on the Go In the case of live video production, typically you are dealing with expensive gear, wrangling media and cables and the chaos of large crews. SlingStudio helps remove some of the roadblocks that videographers face by allowing you to take your video production on the go with the industry's first wireless multi-camera live streaming platform.  Exploring the...
Today, Canon released three new products: the Canon RF 24-240mm F4-6.3 IS USM lens, the PowerShot G5 X Mark II and the PowerShot G7X Mark III.   Canon RF 24-240mm F4-6.3 IS USM   The Canon RF 24-240mm F4-6.3 IS USM lens will be a compact, lightweight 10x Zoom RF Lens. Containing canon optical lens technology, and a bright lens aperture, it...
Introducing the Case Relay Camera Power System  Tether Tools has built the first power system for DSLR and Mirrorless cameras to produce constant power with any common 5V USB battery pack or wall power. With this system, it provides a swappable, uninterrupted power source for most DSLR and mirrorless cameras. So, no matter what you are shooting; night photography, astrophotography,...
Most photographers have more than one camera. It’s not uncommon for photographers to have more than one brand of camera like a Canon and a Sony, or a Fuji and a Nikon for instance. The problem is, each camera has its own unique sensor to receive light and color in a different way. Even if you have the same camera...
The Canon EOS Rebel SL3 is the smallest and lightest EOS DSLR camera to date. As an entry-level camera, it’s great for a first-time SLR user, photo enthusiast, vlogger, or someone looking to capture unforgettable family moments. Designed with 4K video shooting capabilities, vari-angle LCD, Canon’s Dual Pixel CMOS AF, 24.1 Megapixel (APS-C) CMOS sensor, DIGIC 8 Processor and built-in wi-fi,...
The X1D II 50C Mirrorless Medium Format Digital Camera Hasselblad recently announced the X1D II 50C mirrorless medium format digital camera, a less expensive and enhanced version of its predecessor, the X1D. Hasselblad continues to pursue taking medium format cameras out of the studio and the X1D II 50C is evident of that. Although the X1D II 50C remains similar to the original...
Video Producer, Lane Peters, Takes to the Track to Review Canon's Latest RF 85mm F1.2 Lens   Canon’s new RF 85mm F1.2 was made specifically for their new full-frame mirrorless cameras, the EOS R and EOS RP. If you haven’t had a chance to work with these systems, you should give them a try. Canon’s approach to these new systems...
Father's Day is coming up and if you're looking for something to get your dad who loves photography, look no further. Our staff has come up with five of our top Father's Day picks that will knock your dad's socks off. Let's get started! The Lumix GX85  The Lumix GX85 Mirrorless Micro Four Thirds digital camera is a small and convenient camera...
Today, Sony announced not one but two new super-telephoto lenses—the FE 600mm F4 GM OSS super-telephoto prime lens and the FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens. With these new additions, the E-mount lens lineup now has 33 FE lenses and 51 total lenses.  The FE 600mm F4 GM OSS  Following Sony's acclaimed FE 400mm F2.8 GM OSS lens, the 600mm will...
As Canon’s fifth RF lens, the RF 85mm F1.2 L USM, will be unlike any Canon 85mm lens you have experienced. We were able to get our hands on it here at the store and we're extremely impressed. Three things that stood out to us were the minimal chromatic aberration, the stunning image quality and the design of the lens itself.  ...
Let's talk about the new BIG BROTHER in town...the Profoto B10 Plus, a new addition to the Profoto B10 product line. When the B10 came out last year, people loved it. Here at the store, the B10 duo kit is one of the most popular lighting sets in our rental department. With the new B10 Plus, photographers will have more creative leeway to make the...
  The GFX 100: Fujifilm's New 102MP Medium Format System  Fujifilm's new GFX 100 is changing the game as its first 102MP mirrorless medium format system. With decades of research and experience, Fuji has made breakthroughs in medium format auto-focus performance, by being one of the first to have 5-axis in-body stabilization providing 5.5 stops of shake reduction. The Fujifilm GFX 100 Key Features  The Fujifilm GFX 100 presents numerous new...
With the mirrorless camera market exploding, it can be difficult to find a camera that is best for you. Since there are so many aspects that go into the decision-making process when purchasing a new camera, it is important to consider which camera has everything you need at the right price point. Whether you are looking for a small camera...