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With the Sony A7 IV finally reaching customers hands within the last few weeks, we wanted to sit down and compare it with its top competitor, the Canon EOS R6. Both have been well-received and the Canon EOS R6 has been top of its class for quite some time. Now with the arrival of the Sony A7 IV, let's take...
As 2021 comes to a close, we look back at our most memorable moments here at the store. From drones to flagship cameras and more, this year has presented the photo and video world with some of the best camera releases on the market. From those releases, we’ve collected a general consensus of favorite finds and staff picks of the...
To filter or not to filter. It's an age-old question that has no correct answer. There are two main opinions to this question. The first is to never use a UV filter. Why put a cheap piece of glass in front of your expensive lens? The second is ALWAYS use a UV filter! It's much cheaper to replace a scratched...
It's that time of year again! The holidays are here and it's never too late to take that sought-after holiday photo of the family you've always wanted. If you're planning on sending a holiday card this year, you'll want to share a photo of the whole family. If you aren't planning on having a professional photographer take your photos, here...
Over the last few months, Tamron has announced three exciting new lenses—arguably the most anticipated of the three being the Tamron 35-150mm f/2-2.8 Di III VXD lens for the Sony E-mount. This lens is the world's first F2-2.8 full-frame zoom lens for Sony E-mount and features a versatile and unique range providing seamless shooting from wide-angle to telephoto. With a...
Finally, the wait is over for Nikon enthusiasts as the highly anticipated Nikon Z9 was announced. As Nikon's new flagship camera, this camera is packed-full of highly-desirable features. Stepping off from the foundation of their previous flagship, the Nikon D6, announced back in September 2019, the Nikon Z9 is breaking waves as Nikon's first mirrorless flagship camera. As a direct...
After three years, Sony has finally announced the latest upgrade to their A7 series—the Sony A7 IV. This long-awaited camera has been rumored and talked about for quite some time and we are here to divulge all the nitty-gritty details. For the last three years, the Sony A7 III has been the standard mirrorless camera for hybrid shooters. Now, the...
October is one of the busiest months for photographers. It's finally the season for sweater weather when the temperature gets colder and the leaves start to change colors. It's the perfect time to capture family photos, landscapes, and portraits with the fall foliage out on display. When you think of October, you also think of Halloween. October is spooky season,...
Tamron recently announced a highly versatile APS C mirrorless lens to suit the needs of photographers who want a compact setup. The Tamron 18-300 F3.5-6.3 is the first APS C mirrorless lens with a 16.6x optical zoom ratio, covering an expanded zoom range from wide-angle to ultra-telephoto. Superzooms like this, which is a 27-450mm full-frame equivalent, have been popular with...
If you've considered expanding your photography business to include newborn portraiture, I'm sure you've seen that newborn photography props and gear can lead to a never-ending black hole of supplies to buy. When I began my newborn photography studio, I felt the same way and had a hard time knowing how to prioritize what I actually needed for a successful...
It’s the time of year to get excited again, GoPro announced the most powerful version of its extremely popular action camera—the GoPro Hero10 Black. Every year GoPro continues to pull out all the stops when it comes to its HERO series and the GroPro Hero10 Black is no different. The HERO10 Black features a revolutionary GP2 processor capable of shooting...
Building on the success of the R-series, and most recently the Canon EOS R5, Canon has officially announced the long-awaited Canon EOS R3. Leveraging on some of the technology advancements from previous EOS models, the EOS R3 combines the best of both the Canon EOS R5 and EOS 1D X Mark III while bringing brand new innovations to this pro...
Profoto recently announced the latest version of the B10 series light, the B10X. Akin to other Profoto lighting gear, the B10X encompasses easy-to-use interface and ergonomics. With the size and shape the same as a 24-70mm lens, it's a huge advantage to photographers looking to shoot on location. Improved Flash Duration and Modeling Light In addition to its small package,...
Canon has finally announced the third and final lens to their F4 L lens trinity—the RF 14-35mm F4 L IS USM. The trinity is also comprised of the RF 24-105mm F4 L lens which was announced with the EOS R in 2018 and the RF 70-200 F4 L lens which was announced in December of 2020. Canon RF14-35mm F4 L...
The Federal Aviation Administration (FAA) just launched a new test—the Recreational UAS Safety Test (TRUST)—that every recreational drone owner must take to legally fly their drone, even if it's under 250g. So, what is needed to recreationally fly your drone legally? Here are the following steps: Register your drone under the FAA’s DroneZone if it is over .55lbs Pass the...
Mother's Day is right around the corner and we had time to reflect on all the talented women who raise families and lead successful careers in photography. We couldn't possibly name them all, but we applaud these women for the dedication and hard work they put in day in and day out. For the photographer in your life, what better...
Canon dropped a bomb on us today with the launch of three major RF lenses—the RF 400mm F2.8 L IS USM, the RF 600mm F4 L IS USM and the 100mm F2.8 L Macro IS USM. These lenses are a huge leap for the RF mirrorless line and combined with the EOS R5 and R6, have phenomenal outcomes. We were...
Over two billion logged-in users visit YouTube every month and everyday people watch over a billion hours of video. Content creation is at its all-time high and more and more people are joining in. Of course, the easiest route to video creation is using your smartphone, and don’t get us wrong there are some pretty advanced phone cameras out there,...
No matter what digital camera you own, you will need some type of storage to hold all of the photos you take. Memory cards come in a variety of different brands, speeds and types. Some of the most well-known brands include SanDisk, Sony Tough, Delkin Devices and ProGrade. Below, we will go through some of the best practices in memory card...
Within the last few months, it feels like Sony has been on a rampage with new camera releases and we're not complaining. Two cameras that have sparked our attention are the Sony FX3 and the A7S III. Although the two come from different lines—cinema and mirrorless—we have found that the similarities are undeniable. So we decided to dive deep into a...
The Blackmagic Design ATEM Mini Extreme and Extreme ISO basically take all the features of the Pro and Pro ISO and double down on their features, while adding a few more quality of life improvements so that true professional streamers have all the tools necessary to break open their production into new heights. What the ATEM Mini Extreme adds over...
Today, we have Eric Replogle from Profoto here with us to discuss the launch of the Profoto Pro 11. So, Eric this is pretty exciting. Q: To start, what can you tell us about it? A: Let’s see, the thing that is most exciting about it is going to be the new introduction of our AirX Bluetooth technology. We find...
Valentine’s Day is near and dear to our hearts here at pictureline not just because it’s a holiday that celebrates love but because it sparks memories of humble beginnings. Come February 15th, we will be celebrating our 32nd year since we first opened our doors. It’s a time of reminiscing and looking back at how it all started and how...
A roll of seamless background paper is the perfect finisher to tie together the theme for your controlled studio shoots; from portraits, to products, to still life. Among the numerous reasons why photographers love shooting with these simple backgrounds, perhaps the most sought after reason is the clean and cohesive look they provide, without any distractions. It’s entirely purposeful accent....
In January, Fujifilm announced a new medium format camera—the Fujifilm GFX 100S. This camera incorporates a majority of the same features found in the Fujifilm GFX 100 but in a lighter, more streamlined, compact design. We were able to test out the camera ourselves and instantly fell in love with the overall ergonomics and how it felt in our hands. Our...
Sony has pulled out all the stops on this new flagship mirrorless camera—the Sony A1, and has quickly set a new bar for what full frame mirrorless can do. This is the first time Sony has come out with a single mirrorless camera with best-in-class features; from high-res stills, professional video specs, and high-speed sport shooting all into one glorious...
Today, we are excited to feature a customer of ours who genuinely puts a smile on our face every time she comes into the store. She has been a regular to our rental department this last year and is one of the kindest souls. Her photography continues to grow and inspire, so without further ado, we are proud to feature...
It’s rare to find a large aperture 35mm lens that manages to be compact and suited for active shooting, but that’s exactly what Sony has just added to its already impressive lineup of G Master lenses. This line of lenses—known for their remarkable resolution, sharp images, and sophisticated bokeh—now has a dedicated 35mm prime offering, the Sony FE 35mm F1.4...
It's no secret that Sony has dominated the full frame mirrorless game these past couple of years with its unmatched autofocusing and dynamic range. Unfortunately, Canon and Nikon were late to the game coming out with their first mirrorless cameras back in 2018. Now, two years later, Canon has made huge strides forward with the release of the EOS R5 and R6...
Raindrops on roses? Nah. Whiskers on kittens? Forget about it! THESE are a few of our favorite things. It’s been a wild year, but that hasn’t stopped us from finding fabulous new gear that we want to share with you. Read on to discover our favorite finds and staff picks that somehow managed to emerge from a seemingly unsalvageable year....
Packed with easy-to-use features in a compact body, the Panasonic LUMIX G100 was designed with vloggers and content creators in mind, including an innovative audio system as well as a Video Selfie Mode. Read on to find out more about this clever little camera. Because it’s all about you The G100 makes sure the focus stays where it should—on you!...
Still searching for that perfect Christmas gift? Find the best gifts for videographers our 2021 Holiday Gift Guide and find exactly what you’ve been looking for. Let's get started!  DJI RSC 2 Camera Stabilizer Empower the content creator on your list with the DJI RSC 2 Camera Stabilizer. Optimized for capturing shots with a single hand, the RSC 2 is also...
There’s no better time than now to wrap up that holiday shopping! Check out our 2021 Holiday Gift Guide for Photographers to discover that perfect present, and snag a stocking stuffer (or two). So let's get started!  ProGrade Digital Memory Cards Ask any photographer what it is they really want, and “more memory” will definitely be in their top 10....
With the holidays right around the corner and with many families staying home this year, documenting holiday memories has a little more significance this time around. Whether it’s Zoom calls, streaming online or vlogging for YouTube, we want to make sure you have the best equipment to share those memories with all your friends and family. Below, we list the...
With the announcement of two new RF lenses—the RF 50mm F1.8 and RF 70-200mm F4, Canon ensures you’ll have the tools of the trade you need to turn your creative vision into reality. Beautiful Bokeh with the RF 50mm F1.8 For amazingly soft backgrounds, look no further than the compact, lightweight Canon RF 50mm f/1.8 STM. This 50mm fixed focal...
DJI recently announced the latest version of its Ronin stabilizers—the RS 2 and RCS 2. Let’s find out what makes these newer versions so great and why video creators will want these on the top of their Christmas list. The DJI RS2 The DJI RS 2 is the most powerful, small-sized handheld camera stabilizer that DJI has developed so far....
Featuring a sleek, minimalist body design, the Fujifilm X-S10 certainly doesn’t skimp on power—the 26.1 MP backside illuminated X-Trans CMOS 4 sensor and quad-core X-Processor 4 CPU achieve amazing results, whether shooting video or stills. A dynamic new deep handgrip design makes the X-S10 particularly attractive to on-the-go photographers, providing maximum security and comfort, even with larger lenses. A 180-degree...
After two years, Nikon has announced two new versions of its original full-frame mirrorless cameras—the Z6 II and Z7 II. So what's the difference between the original and the Mark II? Let's find out! Nikon Z6 Mark II The Nikon Z6 Mark II borrows from many of the same features of the previous generation including the same sensor, IBIS, LCD screen and high...
Building on the versatility of 2018’s EOS M50, Canon’s new EOS M50 Mark II punches up some of its predecessor’s most popular features, making it the perfect content creation tool for vlogging and live streaming while also shooting spectacular stills.  This hybrid—released just ahead of the holiday shopping rush, hint hint—features a 24.1 MP CMOS sensor and a powerful DIGIC...
Designed with multi-camera productions and live streaming in mind, the latest from Panasonic is a dream come true for content creators at every level. Featuring a 10.2MP Live MOS sensor capable of 13 stops of dynamic range, the LUMIX BGH1 can shoot unlimited footage in virtually any video setting—including 10-bit 4:2:2 C4K at 60p, both standard and anamorphic. Dual native...
Recently, three video-centric cameras have emerged within the last two months—the Canon EOS R5, Sony A7S III and the Canon Cinema EOS C70. Each camera has its own unique features that make it the perfect video camera depending on what you're using it for.  Below, we'll explain why all three of these cameras have made a huge impact in the videography and...
Today, Canon announced a groundbreaking new cinema camera—the EOS C70. The C70 fuses that of the EOS cinema series with the EOS R mirrorless system. At first glance, it almost is similar in size to the 1DX Mark III but packed full of video-centric features. It comes with exceptional image quality boasting a Super 35mm Dual Gain Output (DGO) Sensor...
Ever wish there was an easy way to control your lighting with just a touch to the screen of your smartphone? Now there is! Profoto presents the A10, the latest in their A1 series of round-head speedlights. Preceded by the A1 and the A1X, the Profoto A10 features many functions similar to the A1X, but with Bluetooth and AirX technology...
It’s no secret that Breakthrough filters have made a real impact on the market since they arrived on the scene in 2015 thanks to a groundbreaking Kickstarter campaign. They create filters that are unquestionably well-built, sharp, and easy to use, with a reputation for superior color neutrality. But once you’ve decided to purchase from Breakthrough, should you go with the...
You’ll be seeing things a lot differently with two brand-new lenses just released from Nikon. Both additions to the manufacturer’s line of full-frame mirrorless Z series of lenses, Nikon’s latest offerings include a 14-24mm f/2.8 zoom and a 50mm f/1.2 prime marketed as the fastest AF lens that Nikon has ever made. Nikon NIKKOR Z 14-24mm f/2.8 S Smaller and...
Today, GoPro announced the latest version of its most popular action camera—the GoPro Hero 9. GoPro pulled out all the stops with this new version and continues to amaze us with how many features they can pack inside such a tiny camera.  The HERO 9 Black comes with a 23.6MP sensor for 5K 30P video and incredible 20MP RAW photos with smart photo...
Mirrorless cameras are known for their compact design and smaller size when compared to DSLR cameras. Camera manufacturers continue to make smaller and smaller mirrorless models and the recently announced Sony a7C is evident of that. The a7C is the world's smallest and lightest compact full-frame mirrorless camera with In-Body Image Stabilization. It's the ultimate hybrid between the Sony a7III and a6600, in...
Introduced as an entry-level addition to Panasonic’s full-frame line of cameras, the new Panasonic Lumix S5 features a 24.3-megapixel sensor capable of 14+ stops of dynamic range, making it an ideal candidate for those who need to capture as much detail as possible in highlights and shadows. Although smaller and lighter than the other full-frame offerings from Panasonic, it shares...
In the world of photography, the term “kit lens” has not always been met with positive feelings. For many of us, these kit inclusions brings words like cheap, soft and slow to mind. You may not be aware, however, that over the last decade or so camera manufacturers have been introducing higher-end lenses into kits alongside their premium camera offerings....
“Hi there! I would like to schedule an engagement session with you in that amazing field I saw on your Instagram Feed but...we’re super busy and the only time we have available is 1:00PM on Saturday afternoon. Can you make that work?” A quick check of the local forecast and it’s just as bad as you suspected: not a cloud...