Today Canon USA changed pricing (MAP - minimum advertised price) on some popular lenses and flashes.  While most of these prices will have very little impact on the current selling price (some lenses and flashes even decreased in their selling price), it will effect the local photo specialty dealers ability to keep matching prices and competing with a majority of on-line discounters.

Here is a breakdown of the new pricing...

Speedlite 430EX II from $329.99 to $299.99 (decrease)

EF 24–70mm f/2.8L USM from $1449.00 to $1399.00 (decrease)

EF 24–105mm f/4L IS USM from $1249.00 to $1149.00 (decrease)

EF 100–400mm f/4.5–5.6L IS USM from $1799.00 to $1699.00 (decrease)

EF 28mm f/2.8 from $269.99 to $259.99 (decrease)

EF 20mm f/2.8 USM from $519.99 to $539.99

EF 24mm f/2.8 from $359.99 to $374.99

EF 28mm f/1.8 USM from $489.99 to $509.99

EF 50mm f/1.4 USM from $389.99 to $399.99

EF 50mm f/1.8 II from $99.99 to $125.99

EF 100mm f/2 USM from $479.99 to $499.99

EF 300mm f/4L IS USM from $1399 to $1449

EF 800mm f/5.6L IS USM from $11999 to $12999

TS-E 45mm f/2.8 Tilt-Shift from $1349 to $1399

TS-E 90mm f/2.8 Tilt-Shift from $1349 to $1399

February 2011