New Hasselblad Lunar Announced

The Swedish camera manufacturer Hasselblad, known for its medium-format cameras, has announced its plans to launch a new 'luxury' mirrorless camera, the Hasselblad Lunar, in early 2013 with a retail price estimated to be around $6,500. The camera will be available in a variety of models and will feature different handgrips made from different materials.

"It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras. The company mission is to develop exceptional products at the very top end of the market segments in which we operate. In 1962 astronaut Walter Schirra took the first Hasselblad camera into space. Walter had painted the 500C’s metal surface black to minimise reflections. Now, in celebration fifty years later, we have developed Lunar – an aesthetically and ergonomically beautiful piece of camera art, complete with colour options and an evocative vintage look and feel, for photography lovers down here on planet Earth." said Dr. Larry Hansen, Hasselblad Chairman and CEO.

Key Features

APS-C 24.3 Megapixel Sensor
- The most powerful sensor in its category
- Professional DSLR results in a compact camera
- Higher resolution than most DSLRcameras
- Same sensor size used by most DSLR cameras

New 25 AF points focusing
- Fast & precise contrast-detection AF
- User selectable Flexible spot
- Direct manual focus

BIONZ™ Processor
- Real time image processing
- Accurate RAW to JPEG translation
- Perfect match for the 24.3 Mpx sensor

Anti-Dust System
- Static-free sensor coating
- Sensor ultrasonic vibration
- Automatic and manual activation

10 frames per second
- Outstanding shooting speed
- Ideal for action shooting
- Priceless for family shooting

Wide ISO 100 – 16000 range
- Fast response for action shooting
- Great versatility in low light
- Extremely low-noise capturing
- Dual Noise Reduction System

HasselbladLunarMirrorlessSeptember 2012