Panasonic Unveils the LUMIX GX7

Today, Panasonic announcend the LUMIX GX7—a creative DSLM street camera that brings an artisan's vision to life. Smaller and sleeker than a DSLR, the LUMIX GX7 offers exceptional image quality, powerful optical quality and viewfinder accuracy, flexibility to control the creative process, and the ability to seamlessly switch between photo and video. The photographic world is at your fingertips when you pair the LUMIX GX7 with the full line-up of LUMIX G/LEICA DG lenses.

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Tiltable Live View Finder with Field Sequential Color Accuracy
The LUMIX GX7 integrates a 90-degree tiltable LVF (Live View Finder) delivering a new angle of view for flexibility and discretion in composition. The LVF boasts 2764K-dot equivalent high resolution and approximately 100% color reproduction for high visibility under any circumstances. Achieve a high color reproduction in the display based on the field sequential system.

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Seamless 16MP Photos and Full HD Video 1080/60p
The LUMIX GX7 is a hybrid creative camera featuring full-HD 1920 x 1080/60p smooth, high quality video recording in AVCHD Progressive and MP4 format with stereo sound. Full-time AF and tracking AF are also available in cinema-like 24p video with a bit rate of maximum 24 Mbps. 16MP P / A / S / M photo modes are available in video, delivering exceptional professional-like video recording by manually setting aperture and shutter speed.

22 Effects and Creative Panorama
The popular Creative Control mode performs beautifully with 22 filter effects. You can even adjust the parameter of each filter effect to capture your true artistic vision. With the Creative Panorama function, you can shoot a horizontal/vertical panoramic image with consecutive shots by overlaying the previous picture. The multiple images are stitched together in the camera to create one single-wide image capturing your scene. After you've captured your image, you can get creative with one of the panoramic filter effects.

In-Camera Stabilization for Non-Stabilized Lenses
The LUMIX GX7 incorporates an optical image stabilizer-like technology directly in the camera body. This in-camera LUMIX MEGA O.I.S. technology works as effectively with interchangeable non-optically stabilized lenses, to enjoy blur-free photography.

Focus Accuracy with Focus Peaking and Magnification Windows
For more precise control over focusing, the LUMIX GX7 incorporates Focus Peaking that shows the peak of focus. The precise area of focus is indicated while viewing the subject in live view. Pin-Point AF allows you to set magnification from 3x to 10x. The One-Shot AF sets the rough focus on the subject where you can then go back to MF to adjust precise focus.

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Wi-Fi and One-Touch Device Connection with NFC
With the Panasonic Image App, you can use a smartphone or tablet to control zoom, set focus, and shoot remote from a distance. The Wi-Fi setup is quick and easy and picture data can be transferred to a designated electronic device right after shooting. You can instantly upload and share your images on a Social Networking Service with your smartphone, and NFC (Near Field Communication) technology connects the camera with a smartphone or tablet by simply bringing them together.

Expand Your Creativity with a Full Line-Up of Lenses
The LUMIX GX7 achieves ultra fast performance with a maximum 1/8000 shutter speed. In-body optical image stabilizer-like image stabilization, delivers exceptional performance when mounting non-stabilized lenses to the LUMIX GX7. Every Panasonic LUMIX lens is exclusively designed for DSLM cameras taking advantage of digital technologies such as high-precision, high-speed Contrast AF.

Discover Ultimate Picture Quality
The LUMIX GX7 captures high-quality photos and video with realistic details through exceptional resolution and color reproduction. Panasonic delivers a 16.00-Megapixel Digital Live MOS Sensor that achieves both high resolution and high sensitivity image quality with minimum noise. The Venus Engine features advanced noise reduction systems delivering smooth images especially in low light scenes. The Live MOS Sensor works in concert with the Venus Engine achieving a maximum ISO of 25600.

Touch Enabled 3.0" Tilt-able LCD
Optimized for even sunny, outdoor shooting, the 1040K-dot high-resolution static-type touch monitor delivers approximately 100% field of view and tilts up by 45 degrees and down by 80 degrees. The front panel is directly attached to the In Cell Touch LCD without containing an air layer in-between, resulting in reduced reflection of external light. Combined with increased resolution, the monitor for LUMIX GX7 delivers higher visibility even in sunny outdoor shooting.

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Light Weight, Durable Magnesium Alloy Body
Dressed in a magnesium alloy, full die-cast frame, the LUMIX GX7 boasts high durability for any shooting situation. State-of-the-art imaging is delivered in a sophisticated, stylish metal body.

Precise Focusing with Contrast AF System
All LUMIX G cameras boast the sophisticated Contrast AF focus system. Compared with the Phase Difference AF focus system, Contrast AF delivers higher accuracy especially when shooting with a bright lens and a small F-stop. The LUMIX GX7 features quick Light Speed AF, making it possible to capture even the fastest moving subjects clearly.

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Premium Body Design with Precision Quality
Separate dials, on the top and back, improve manual shooting performance. The external design of the camera was developed with every detail in mind. LUMIX GX7 offers luxurious comfort in shooting with stunning performance. The LUMIX GX7’s 1/8000 shutter speed captures fast moving subjects. Silent Mode switches the shutter from mechanical to electronic, and turns off all sounds and focus lamps for special shooting occasions where you need to be discreet.

The LUMIX GX7 is scheduled to be available in mid-September at $999 for body only and $1099 for body with LUMIX G VARIO 14-24mm f/3.5-5.6 lens.

Pre-Order the GX7 Boxy Only Pre-Order the GX7 with LUMIX G VARIO 14-24mm Lens

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