The Red Fred Project: Using Photography for Storytelling

A local Utah photographer/designer and close friend of pictureline, Dallas Graham, is using the art of photography for a world of good. And we thought you should know about it.

Dallas recently launched the Red Fred Project, which is, in Dallas's words, "a magical collaboration through which I co-create original stories in the form of self-published books with 50 children with critical illnesses across the 50 states. The books use photography, graphic design, story-telling techniques, and star a likable group of birds made from commas and exclamation marks called The Jolly Troop."

But if you really want to brighten your day, check out the project's Kickstarter video below:

And a bit about the project from the Kickstarter page:


Why are we doing this? Most of these children will not become fire-fighters, doctors, cheerleaders, vets, baristas, teachers, Olympic hopefuls or college students that pal around eating pizza until 2:30 a.m. in their dorm rooms. Due to their illnesses and physical challenges, some of these children will not live long, cannot move as others do, and have unique ways of interacting and operating in the everyday world. But what these children DO HAVE is star-dust material—these children have creative, powerful, inventive minds and spirits. They know incredible things BECAUSE of their life challenges. I want to know how they view the world and help them create an original, one-of-a-kind book, publish it, place it in the child's hands and say, "Way to go! You've published a story; you've created a book."

After the child completes the book, his/her family can use it for personal enjoyment, gifting or as a fundraising tool. The proceeds made by the sale of each book go to medical expenses of each child.



We just finished our first Red Fred Project book, "Climbing with Tigers" by our first Creative, Nathan Glad. He is from Utah, and we are very proud of him and the great story he created. We are also very impressed with the lessons he shared at the end of the book regarding what he's learned through having Osteogenesis Imperfecta (brittle bone disease).

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All of us here at pictureline live and breathe photography, and to see it being used for such incredible good in the Red Fred Project is really something special. If you would like to support The Red Fred Project, be sure to head on over to the project's Kickstarter page! Help Dallas create 50 books with 50 children in 50 states!

Help The Red Fred Project Succeed!

September 2013