The X1D II 50C Mirrorless Medium Format Digital Camera

Hasselblad recently announced the X1D II 50C mirrorless medium format digital camera, a less expensive and enhanced version of its predecessor, the X1D. Hasselblad continues to pursue taking medium format cameras out of the studio and the X1D II 50C is evident of that. Although the X1D II 50C remains similar to the original X1D in terms of design, size and 50-megapixel, medium-format sensor, the main differences include a larger touchscreen, a higher resolution viewfinder and overall faster performance.

Another main difference is the price. Starting in July, for the body only, it will be $5,750 which is quite a bit cheaper than the X1D body only for $8,995.

The XCD 35-75mm f/3.5-4.5 Zoom Lens

The eagerly awaited XCD 35-75mm f/3.5-4.5 Zoom Lens is the ninth edition to the XCD lens series. With the same stellar quality as the XCD prime lenses, this mid-range zoom lens can cover moderate wide angles to telephoto focal lengths. This lens is ideal for photographers looking to carry the least amount of gear possible due to its ability to shoot from wide-angle landscapes to close-up portrait images.

The XCD 35-75mm f/3.5-4.5 Zoom Lens will be available in October for $5,175.

The Phocus Mobile 2 

With the Phocus Mobile 2, editing on the go has never been easier for medium format cameras. Hasselblad has developed the ability to tether over a USB-C cable onto an iPad. Currently, it works with the 2nd and 3rd generation iPad Pro models. The Phocus Mobile 2 will allow for a more convenient and mobile workflow for photographers shooting on location.

When connected to the Hasselblad app, users have the ability to transfer images wirelessly, control their camera directly from their device and export full-resolution JPEGs or RAW files. 

For more information on Hasselblad's latest products, click here.