Our Favorite Things: Pictureline's Top 5 Staff Selections of 2021

As 2021 comes to a close, we look back at our most memorable moments here at the store. From drones to flagship cameras and more, this year has presented the photo and video world with some of the best camera releases on the market. From those releases, we’ve collected a general consensus of favorite finds and staff picks of the year.

pictureline staff top picks 2021

Sony A7IV

The recent Sony A7IV was our number one staff pick. As the latest addition to the popular, A7III, this full-frame mirrorless sports a 33MP back-illuminated Exmor R CMOS sensor and ability to shoot 4K60 video recording. It features a BIONZ processor, also used in the A1 and A7SIII, providing an 8x increase in processing speed and enabling fast, precise autofocus. A bright, detailed 0.5" 3.69m-dot electronic viewfinder and a 3.0" 1.04m-dot vari-angle LCD touchscreen only increases the power and flexibility of this all-around content-creation machine.

Profoto B10X

Searching for the ultimate portable studio light? Look no further. A redesigned follow-up to the Profoto B10, the Profoto B10X has a continuous model lamp that is 30% brighter and a 35% faster recycle time. Whether your shooting video or photo, it’s the perfect multipurpose light. Not to mention, it’s extremely portable and about the size of a camera lens. If you’re ever needing a flash on-location, this is the way to go.

profoto b10x and b10x plus

Fujifilm GFX 50SII

The Fujifilm GFX 50S II Camera is a premium medium format digital camera that delivers incredible 51.4MP resolution. Even though it houses a sensor that is 1.7x larger than full-frame, it is still similar in size to most full-frame cameras. It features a redesigned in-body image stabilization (IBIS) system that is 20% smaller, and 10% lighter, than the version found in GFX 100. Regardless, it still provides 6.5 stops of five-axis image stabilization. Plus, for a medium format camera, the price is more affordable than some full-frame options.


The DJI Mini SE Drone is incredibly agile and easy to use. Weighing in at only 249 grams, this drone flies high enough to get the shot you want and now has the capability to shoot in RAW. Equipped with an on-board 3-axis gimbal camera, you can shoot 12MP still photos and 2.7K video. With a long, 30-minute battery life, increased wind stability and a speed of up to almost 30 mph, the DJI Mini SE Drone is suited to any adventure. Not to mention, it’s the most affordable DJI drone available making it more accessible to the average user.

the dji mini se laid out on a table

Sony 35mm F1.4 GM

This compact, lightweight, prime lens is perfect for anyone wanting to get corner to corner sharpness. Due to its size and G Master resolution, it is well-equipped for both stills and video. This lens, along with the 50mm F1.2 GM, changed the game for Sony’s high-quality portrait optics. The Sony 35mm F1.4 GM Lens features a focusing system that provides consistent, fast and quiet shots.

sony 35mm f1.4 gm lens on sony camera

We look forward to all the good things in store! New year and new gear equals new opportunities to be creative and share your gifts. Cheers to 2021! We’ll see you soon at pictureline.

2021 camera gear2021 camerasGear of the yearPictureline staff picks

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