Products — Sony

It’s rare to find a large aperture 35mm lens that manages to be compact and suited for active shooting, but that’s exactly what Sony has just added to its already impressive lineup of G Master lenses. This line of lenses—known for their remarkable resolution, sharp images, and sophisticated bokeh—now has a dedicated 35mm prime offering, the Sony FE 35mm F1.4...
It's no secret that Sony has dominated the full frame mirrorless game these past couple of years with its unmatched autofocusing and dynamic range. Unfortunately, Canon and Nikon were late to the game coming out with their first mirrorless cameras back in 2018. Now, two years later, Canon has made huge strides forward with the release of the EOS R5 and R6...
Mirrorless cameras are known for their compact design and smaller size when compared to DSLR cameras. Camera manufacturers continue to make smaller and smaller mirrorless models and the recently announced Sony a7C is evident of that. The a7C is the world's smallest and lightest compact full-frame mirrorless camera with In-Body Image Stabilization. It's the ultimate hybrid between the Sony a7III and a6600, in...
Finally! Set up your Sony and ditch that default webcam with the all-new Sony Imaging Edge Webcam utility. Compatible with more than 30 of Sony’s cameras, this free downloadable software works with live streaming and video conferencing programs to make sure all your online calls and creative content stay Sony-level sharp. Free to download from Sony’s website, simply click on...
Any photographer in the know has no doubt heard the news. Yes! Another new format of memory card has arrived—the CFexpress card. If you’ve been a photographer for 15+ years, your studio space likely contains the likes of Compact Flash, Memory Stick, XD, MMC, Mini SD, Micro SD, SD, SDHC, SDXC and SD UHS-II memory cards (Who else is crossing...
After five years of anticipation, Sony finally launched the updated version of the a7s II—the Sony a7s III. The Sony a7s III features an entirely new 12.1MP BSI sensor which was designed to offer larger pixels at 8.5 micrometers, making it more sensitive to light and better in low-light situations. It also comes with a new BIONZ XR processor which is 8x...
Sony just announced the A9 II. This camera was made specifically for sports, photojournalism and wildlife photographers in an attempt to meet the needs of the professional photographer’s workflow. To start off, it can still take 20fps with blackout-free high-resolution EVF and LCD just like the original A9, but now the A9 II can shoot 10fps using the mechanical shutter,...
Sony continues to ramp up its mirrorless lineup with the new a6600 and a6100, incorporating its advanced technologies into these lightweight APS-C bodies. In addition to these new APS-C cameras, Sony has announced two E-mount lenses—the E 16-55mm F2.8 G and E 70-350mm F4.5-6.3 G OSS. With the versatility of Sony’s “one mount,” both APS-C and full-frame cameras, especially the...
Today, Sony released the latest addition to its Alpha series—the A7RIV. Sony has incorporated a newly developed 35mm full-frame 61MP, back-illuminated CMOS image sensor, the first in the world. Image Quality  In addition to the high-resolution sensor, the A7RIV can produce 15-stops of dynamic range at low sensitivities, giving it a natural range of deep shadows and highlights. It also...
Today, Sony announced not one but two new super-telephoto lenses—the FE 600mm F4 GM OSS super-telephoto prime lens and the FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens. With these new additions, the E-mount lens lineup now has 33 FE lenses and 51 total lenses.  The FE 600mm F4 GM OSS  Following Sony's acclaimed FE 400mm F2.8 GM OSS lens, the 600mm will...
With the mirrorless camera market exploding, it can be difficult to find a camera that is best for you. Since there are so many aspects that go into the decision-making process when purchasing a new camera, it is important to consider which camera has everything you need at the right price point. Whether you are looking for a small camera...
Sony just announced a new firmware update for the a7III and a7RIII! Downloads: Firmware update a7R III at Sony. Firmware update a7 III at Sony. Press: Sony’s acclaimed a7 III and a7R III mirrorless cameras have received an exciting firmware update – software version 3.0 - that enhances Real-time Eye AF performance and adds Real-time Animal Eye AF and interval...
The wait is over. Tether Tools now offers USB-C to USB-C cables, and USB-A to USB-C cables for those using USB-C Cameras, such as Hasselblad H6 or X series, Panasonic GH5, Sony a7R III, and other new cameras on the market. For photographers who have USB 2.0 and 3.0 cameras and have upgraded to USB-C computers, TetherPro USB-C to each...