Products — Sony Alpha

Sony has pulled out all the stops on this new flagship mirrorless camera—the Sony A1, and has quickly set a new bar for what full frame mirrorless can do. This is the first time Sony has come out with a single mirrorless camera with best-in-class features; from high-res stills, professional video specs, and high-speed sport shooting all into one glorious...
It’s rare to find a large aperture 35mm lens that manages to be compact and suited for active shooting, but that’s exactly what Sony has just added to its already impressive lineup of G Master lenses. This line of lenses—known for their remarkable resolution, sharp images, and sophisticated bokeh—now has a dedicated 35mm prime offering, the Sony FE 35mm F1.4...
Sony just announced a new firmware update for the a7III and a7RIII! Downloads: Firmware update a7R III at Sony. Firmware update a7 III at Sony. Press: Sony’s acclaimed a7 III and a7R III mirrorless cameras have received an exciting firmware update – software version 3.0 - that enhances Real-time Eye AF performance and adds Real-time Animal Eye AF and interval...