About Us

Pictureline opened in Salt Lake City, February 1989, as a small one-man operation dedicated to providing exemplary service to all who crossed the threshold. Over 30 years and 22 employees later, that credo of exemplary service remains, not only to those visiting our store but also to those visiting us on the web. We provide fast and honest service, email order updates, education and support with the courtesy as if it were still a one-man shop.

When Pictureline opened, it was primarily a supplier to commercial professional photographers. As digital has revolutionized the photographic industry, we have gone through several changes as well. Pictureline is currently a top-of-the-line camera store that caters not only to the professionals but also to anyone who loves photography. We have carefully chosen every product line that we carry and stand behind every product that we sell. We have never once carried a grey market product in our 30 years of business, and we never will.

With a long-time expert staff, we are here to ensure that every detail of your experience meets or exceeds your expectations.  We are here to help you create your best photos and videos by providing the right products, rental, education and services. Our anchor brands include Canon, Nikon, Sony, Fujifilm, Panasonic, Epson, Profoto, Manfrotto, GoPro, Sandisk, and many others.


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What our Customers are Saying

We're committed to strengthening the photography community by developing lasting relationships with you, our customers, and by helping you achieve success in all of your photographic goals. After 26 years in business, we're proud of the longstanding relationships with our customers. Hear what some of them are saying about pictureline!


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