A Zoom That Elevates Every Shot
The Hasselblad XCD 35-100mm f/2.8-4 E brings together flexibility, precision, and elegance in one lens. Spanning wide-angle through medium telephoto, it covers the essentials of landscape, portrait, travel, and street photography with seamless ease. Its bright f/2.8 aperture at the wide end opens creative possibilities in low light while producing smooth, dimensional background blur that gives images remarkable depth and character.
Versatility in Motion
With an equivalent focal length of 28–76mm and a 3x optical zoom, this lens adapts effortlessly to countless scenes. Whether composing grand vistas, isolating a subject with compression, or capturing fleeting urban details, it delivers images of clarity and subtlety. Compared to earlier designs, the extended reach provides even more creative control, ensuring you’re always ready to frame the story your way.
Optical Performance Without Compromise
Built to complement Hasselblad’s 100-megapixel sensors, the XCD 35-100mm f/2.8-4 E employs a refined optical design of 16 elements in 13 groups, including three aspherical and five ED elements. The result is edge-to-edge sharpness, faithful color rendering, and smooth tonal transitions that elevate every detail. Images maintain their brilliance across the zoom range, giving professionals confidence that every frame lives up to Hasselblad standards.
Fast, Silent, and Responsive
A high-speed stepping motor ensures rapid autofocus with precision accuracy, while remaining quiet and unobtrusive. Paired with the X2D II 100C’s advanced AF-C system, this lens easily tracks moving subjects, making it just as capable in dynamic environments as it is in controlled portrait sessions.
Creative Freedom in Every Condition
The integrated leaf shutter enables exposures as quick as 1/4000 second or as long as 68 minutes, with full flash synchronization at every speed. Whether balancing artificial light with daylight or shooting wide open under bright skies, photographers gain freedom to work without technical barriers.
Refined Craftsmanship, Hasselblad Design
Precision-forged from metal and designed with understated elegance, the XCD 35-100mm f/2.8-4 E is compact despite its impressive range. Weighing just 894g and measuring 133mm in length, it is both lighter and shorter than its predecessor. Three control rings—including a customizable lens control ring—allow intuitive adjustments to match any shooting style. Subtle engravings and Hasselblad’s iconic insignia complete the balance of beauty and function.