Fujifilm X10 - Take your passion for photography to the next level

FUJIFILM Corporation is proud to announce the addition of a new premium compact camera to its digital camera line up for Autumn 2011. The X10 features a large 2/3" 12 megapixel EXR CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto FUJINON 4x manual zoom lens (28-112mm) that is characterized by its brightness and superb picture quality right up to the edge of an image.

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the sought after multi award-winning FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10's stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.

Fujifilm FinePix X10 PhotographerOptional Leather Case


  • 12 Megapixel EXR CMOS Sensor
  • 4x Manual Zoom
  • 2.8" LCD Screen
  • ISO Sensitivity up to 12800
  • Fujinon Optical Zoom Viefinder
  • Super Intelligent Flash

Source: Fujifilm

September 2011