Nikon 1 Series Announced

Nikon 1 Announced! Nikon goes mirrorless

Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

The two cameras in the lineup are the Nikon J1 and its big brother, the Nikon V1. The J1 will feature a built-in pop up flash, while the V1 has a built in view-finder and will utilize an accessory port which will connect with an optional flash, GPS unit, and other accessories. Both cameras are constructed from a durable magnesium alloy, offer a 10.1 megapixel image sensor, the ability to shoot full HD 1080p video, and the new "1 mount" lens mount system - with a future adapter to allow the use of Nikon F-mount SLR lenses.

At Launch there will 4 NIKKOR lenses available

  • 10-30mm f/3.5-5.6 lens (kit lens)
  • 10mm f/2.8 lens
  • 30-110mm f/3.8-5.6 lens
  • 10-100mm f/4.5-5.6

Set to be released on October 20th of this year, the two cameras (both equipped with the 10-30mm kit lens) are set to be priced at $649.99 for the J1 and $899.99 for the V1.

Nikon 1 Mirrorless Camera family

"The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology," said Bo Kajiwara, Director of Marketing, Nikon Inc. "Nikon’s new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability."

Nikon 1 CameraNikon 1 Lens SystemNikon 1 v1 Mirrorless Camera System

Source: Nikon USA

September 2011