MELVILLE, NEW YORK (SEPTEMBER 25, 2007) â€" Nikon, the world leader in precision optics and digital imaging technology, today announced the appointment of Yasuyuki Okamoto as president and chief executive officer of Nikon Inc. Okamoto has been with Nikon for over 29 years, serving the company’s photo and imaging business activities. In his new capacity as president and CEO of Nikon Inc., Okamoto will be responsible for driving the company’s performance in the areas of sales, marketing and customer service for North, Central and South American markets.

"Nikon’s operations in the Americas are very important to the success of our company and I am very excited to have the opportunity to work with the team at Nikon Inc.,� Okamoto said. “We have developed great prospects for continued growth within the Americas, and I hope to work closely with the team to build upon the tremendous momentum of recent years and drive successes for Nikon Inc.�

Okamoto has a diverse background with Nikon. He has held top management positions at Nikon’s headquarters in Tokyo and Nikon subsidiaries within a variety of markets, product divisions and business situations. Most recently, Okamoto served as general manager and operating officer at the Marketing headquarters for the Imaging Company at Nikon Corporation. In this role Okamoto was responsible for global marketing initiatives and policies. During his term Nikon developed a highly competitive and sophisticated marketing team that helped the company gain market share in Japan and across its worldwide subsidiaries.

Prior to his work at the Marketing headquarters, Okamoto was general manager of corporate communications for Nikon Corporation in Japan. His responsibilities included overseeing all internal and external communications initiatives relating to Nikon Corporation's businesses throughout the world, as well as managing the company's financial and investor relations activities.

Additionally, Okamoto served as president of Nikon France SA in 1998 where he spent over five years directing Nikon’s photo and imaging business activities in the region. Under his leadership, Nikon France SA developed an aggressive marketing and communications approach that helped the subsidiary successfully gain market share in the region.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Nikon software products; COOLSCAN® digital film scanners; 35mm film SLR cameras and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s In-Camera Imaging Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

September 2007