Products

Ever wish there was an easy way to control your lighting with just a touch to the screen of your smartphone? Now there is! Profoto presents the A10, the latest in their A1 series of round-head speedlights. Preceded by the A1 and the A1X, the Profoto A10 features many functions similar to the A1X, but with Bluetooth and AirX technology...
It’s no secret that Breakthrough filters have made a real impact on the market since they arrived on the scene in 2015 thanks to a groundbreaking Kickstarter campaign. They create filters that are unquestionably well-built, sharp, and easy to use, with a reputation for superior color neutrality. But once you’ve decided to purchase from Breakthrough, should you go with the...
You’ll be seeing things a lot differently with two brand-new lenses just released from Nikon. Both additions to the manufacturer’s line of full-frame mirrorless Z series of lenses, Nikon’s latest offerings include a 14-24mm f/2.8 zoom and a 50mm f/1.2 prime marketed as the fastest AF lens that Nikon has ever made. Nikon NIKKOR Z 14-24mm f/2.8 S Smaller and...
Today, GoPro announced the latest version of its most popular action camera—the GoPro Hero 9. GoPro pulled out all the stops with this new version and continues to amaze us with how many features they can pack inside such a tiny camera.  The HERO 9 Black comes with a 23.6MP sensor for 5K 30P video and incredible 20MP RAW photos with smart photo...
Mirrorless cameras are known for their compact design and smaller size when compared to DSLR cameras. Camera manufacturers continue to make smaller and smaller mirrorless models and the recently announced Sony a7C is evident of that. The a7C is the world's smallest and lightest compact full-frame mirrorless camera with In-Body Image Stabilization. It's the ultimate hybrid between the Sony a7III and a6600, in...
Introduced as an entry-level addition to Panasonic’s full-frame line of cameras, the new Panasonic Lumix S5 features a 24.3-megapixel sensor capable of 14+ stops of dynamic range, making it an ideal candidate for those who need to capture as much detail as possible in highlights and shadows. Although smaller and lighter than the other full-frame offerings from Panasonic, it shares...
In the world of photography, the term “kit lens” has not always been met with positive feelings. For many of us, these kit inclusions brings words like cheap, soft and slow to mind. You may not be aware, however, that over the last decade or so camera manufacturers have been introducing higher-end lenses into kits alongside their premium camera offerings....
“Hi there! I would like to schedule an engagement session with you in that amazing field I saw on your Instagram Feed but...we’re super busy and the only time we have available is 1:00PM on Saturday afternoon. Can you make that work?” A quick check of the local forecast and it’s just as bad as you suspected: not a cloud...
Finally! Set up your Sony and ditch that default webcam with the all-new Sony Imaging Edge Webcam utility. Compatible with more than 30 of Sony’s cameras, this free downloadable software works with live streaming and video conferencing programs to make sure all your online calls and creative content stay Sony-level sharp. Free to download from Sony’s website, simply click on...
Any photographer in the know has no doubt heard the news. Yes! Another new format of memory card has arrived—the CFexpress card. If you’ve been a photographer for 15+ years, your studio space likely contains the likes of Compact Flash, Memory Stick, XD, MMC, Mini SD, Micro SD, SD, SDHC, SDXC and SD UHS-II memory cards (Who else is crossing...
Blackmagic recently announced the ATEM Mini PRO ISO switcher joining both the ATEM Mini and the ATEM Mini Pro. So what is the difference between the three? Below, we'll familiarize you with the key differences between the three models and hopefully help you decide which one is right for you. 1. ATEM Mini The ATEM Mini allows you to live stream through your...
Earlier this month, Canon announced some incredible new products including the EOS R5 and R6 mirrorless cameras, four new lenses, two telextenders and the Canon image PROGRAF PRO-300. Today, we are going to dive into the new imagePROGRAF PRO-300 Photo Printer.   The Canon imagePROGRAF PRO-300 will sit just above the PIXMA PRO-100 which is your entry-level into the pro printing market. There is...
After five years of anticipation, Sony finally launched the updated version of the a7s II—the Sony a7s III. The Sony a7s III features an entirely new 12.1MP BSI sensor which was designed to offer larger pixels at 8.5 micrometers, making it more sensitive to light and better in low-light situations. It also comes with a new BIONZ XR processor which is 8x...
The latest lens from Fujifilm was just announced, and this well-designed, lightweight lens does not disappoint. Designed specifically for Fujifilm’s GFX system, the Fujinon GF 30mm f/3.5 R WR provides photographers with a wide-angle option for shooting everything from landscapes to environmental portraits. Fitting nicely between the current 23mm and the 45mm, the GF 30mm f/3.5 lens features a 35mm...
Today, Nikon announced the latest addition to its full-frame mirrorless lineup—the Nikon Z 5. The Z 5 is now the third full-frame mirrorless camera joining the Z 6 and Z 7 and is specifically designed for those looking for an entry-level camera. The Z 5 comes with a 24.3 MP sensor which is similar to the Z 6, only it doesn't...
Last week, Canon added quite the addition to its mirrorless lineup with two new full-frame cameras and six new lenses. Although most of the excitement has been geared toward the new EOS R5 and R6 cameras, we want to spotlight the recent lens additions and what they add to the current RF lineup. Canon so far has been an overpowering...
The camera industry has been buzzing lately with the recent release of the Canon EOS R5 and EOS R6. These new cameras come to a huge advantage to the Canon brand. Before this launch, Canon seemed to be late to the game with their mirrorless cameras but now they are rising to the top, especially with the new EOS R5....
It’s not too late to step-up your live-stream content quality! Introduced earlier this month, LUMIX Tether for Streaming (Beta) offers some significant enhancements over the earlier version of the software to help improve its usability. This beta software for Windows is based on LUMIX Tether Version 1.7, and provides an additional display option specifically for live-streaming. Originally designed for tethered...
Looking for a way to stay shooting while still social distancing? If you’ve ever wanted to get serious about your wildlife and nature photography skills, then we’d suggest considering the Nikon COOLPIX P900, P950, or P1000. The unprecedented super-telephoto power of these cameras will put you right in the center of the action—even if you’re nowhere near it. So, I...
It’s that time of year again! Warmer weather has us heading outside to catch some rays, stoking up the grill for a summertime feast, and getting ready to celebrate the special father figures in our lives this Father’s Day. It doesn’t matter if you call him Dad, Pops, or Pa, you’ll find the perfect present for him at pictureline. Adventure...
Today, we would like to introduce you to the Lume Cube 2.0. This is a small, professional-quality, fully-featured LED light. It packs a ton of power and has a ton of options, and is ideal for both photo and video work. Its rugged and waterproof construction will provide great light in even the most demanding situations. The Lume Cube 2.0...
PC and Mac users rejoice—Fujifilm has just released free software that enables you to easily use your Fujifilm camera in place of your built-in webcam, significantly stepping up your video-conference quality. The Fujifilm X Webcam utility brings medium format quality to popular platforms like Zoom and Skype that have seen a surge in popularity since many folks continue to work...
If you feel like your work-from-home setup was created a little too last-minute, there's no better time than now to invest in an upgrade. With the right gear, it’s easier than you think to improve your online content, your live-streaming sessions or even your next FaceTime call with your family. Check out these simple solutions to get things going: Video/Audio...
Today, we're looking at Zoom’s portable audio field recorders the H4n Pro, the H5 and the H6. No matter what version you get, all three will record at your standard professional rates. So, let's check out some key differences. Removable Capsules The H4n Pro comes with two XLR inputs for two mono channels as well as a fixed stereo mount...
Aputure fans rejoice! A new bi-color version of the LS 300D is now available. The LS 300x is the newest flagship product in Aputure’s popular Light Storm series and is one of the brightest chip-on-board LED lights on the market. It’s also the first bi-color Bowens mount light fixture that is compatible with optical lens modifiers. Just as bright as...
The popularity of mirrorless cameras has recently skyrocketed, with more and more people looking to switch from their DSLR or add mirrorless cameras to their digital photography kits. But why? Mirrorless cameras are fairly new to the photography realm, with Canon and Nikon announcing their first full-frame mirrorless systems in late 2018, and Panasonic joining the game in March 2019....
When a customer comes into the store looking to buy a new camera for the first time, typically they’ve done a little bit of research and have a few cameras in mind. When upgrading from your phone to a digital camera, you should expect there to be a learning curve. In fact, a lot of people steer clear from digital...
We are going to look at the key differences between two very lightweight, rechargeable and high output LED panels—the Lume Cube Panel and Aputure MC. The Lume Cube is going to be a lot thinner and longer, feeling a lot similar to a phone. The Aputure MC is a little more compact and thicker, so it will feel more like...
Today we are looking at the Fujifilm X-T4, Fujifilm’s latest X-series body. The X-T4 mirrors some of the key features that the X-T3 had such as a 26-megapixel sensor and 4k shooting capability. It also comes with some significant upgrades like a new LCD screen, additional video features and a new shutter design. So why would you upgrade to the...
The Nikon D6 was announced on February 12, 2020, a month and six days after the release of its rival the Canon 1D X Mark III. Both cameras are each brand's professional-level camera geared toward sports and wildlife photographers. With the recent release of both, we wanted to compare the two in terms of the specifications, features, appearance and advantages....
In today’s culture of vlogging and selfies, having the right equipment like a vlogging tripod is crucial. Take, for instance, this past NBA 2020 All-Star tournament where despite the event being televised, NBA stars past and present were capturing it in real-time on their own devices. We saw Shaquille O'Neil on the sideline live streaming on his phone while using...
Turns out the rumors are true; Canon recently announced the development plans for the first camera in their mirrorless pro-line—the Canon EOS R5. This powerhouse full-frame camera features 8K video recording, allowing for the production of higher-quality 4K video as well as the ability to obtain high-resolution still images from footage. Newly Announced Details of The Canon EOS R5 Full-Frame...
The Most Advanced EOS Rebel Digital Camera—The Canon EOS Rebel T8i Canon EOS Rebel T8i DSLR 18-55mm IS STM Camera Rounding out the popular Rebel line, the new T8i features a 24.1 MP CMOS sensor and a DIGIC 8 Image Processor, which will help produce high-quality images even in low-light settings. The Rebel series has been known as the perfect...
A new announcement from Nikon adds two new lenses and an incredibly powerful camera to their 2020 lineup: The Z 20mm f/1.8, Z 24-200mm f/4-6.3 VR, and the D6 FX-format digital SLR. Overnight, Nikon released the highly-awaited D6 digital camera, trailing only shortly behind the release of its competitor, the Canon 1 DX Mark III. So, what’s the hype surrounding...
We’ve had a ton of fun testing out the new Fuji X100V over the last couple of days, this is Fuji’s new premiere compact street camera. It’s packed with Fuji’s latest high-end technology, but the body is simplified with really intuitive analog controls that make this camera feel much more like a film camera than anything else. A Simplified Design ...
Videographer and photographer, Lane Peters, recently returned home from a trip to Southern Italy where he toured the island of Capri, Sicily and the Amalfi Coast. Before he left, we sent him along with a few different Breakthrough polarizing filters. Why would you want to use a polarizing filter, you may ask? We will discuss two main reasons below: It...
Following on the success of the Z 70-200mm f/2.8 VR S announcement in late 2019 (available in spring 2020), Nikon has updated its Z lens roadmap to include 13 new lenses to be released in the next two years—for a total of 23 lenses in the collection. Although no specific dates have officially been released, we’re anticipating that in 2020...
The recently announced Nikon D780 is the replacement for one of the most praised Nikon DSLR's out there—The Nikon D750. This replacement has been a long time coming since the D750 was announced back in 2014. Although, with the launch of mirrorless cameras throughout the industry, people began thinking DSLR's were a thing of the past. With the release of...
Canon’s ultimate EOS Camera is here—The Canon EOS-1D X Mark III. This camera is a game-changer for professional photographers everywhere and has raised the bar when it comes to pro DSLR performance. Below, we will fill you in on the 10 things you’ll need to know about this high-performance camera. Image Quality is Crazy The EOS-1D X Mark III is...
Most of the time when customers come into the store looking to upgrade their camera, they tend to stay loyal to the brand they originally started with. So when these customers come in looking for a Semi-Pro DSLR camera for either Canon or Nikon, we know they're looking for the Canon 5D Mark IV or the Nikon D850. Both of...
As 2019 draws to a close, it seems like a good time to look back and reflect on the positive memories we made throughout the year. At pictureline, most of our memorable moments naturally involved amazing new technology from some of the best brands out there. Read on to find out which innovations of 2019 were our favorites, as selected...
It's no secret that photography is an expensive business. With high-end lenses and camera bodies, it's a big investment. Although, not all photography gear needs to break the bank, and that's where photography accessories come in. Depending on what you plan to shoot and where you may want to consider these six options below:  Filters Hoya 77MM NXT Plus HMC...
Having trouble wrapping up that holiday shopping? Check out our 2019 Holiday Gift Guide for some suggested stocking stuffers and gifts for the photographers on your list. The Traveler Bags For the traveling photographer in your life, the perfect way to show you care is to help keep their camera equipment safe, secure and protected from the elements with a...
Interested in photography but not quite sure where to start? If snapping photos with your smartphone has become second nature but you’re ready to graduate to some real gear, read on to learn what five things you’ll need to get going. A Digital Camera Okay, we know this first one is a little obvious, but there are a few options...
Welcome to Black Friday, the biggest shopping day of the year! To celebrate, we’ve curated the finest collection of cameras, lenses, accessories and other equipment and are offering them at special savings exclusively to our pictureline customers. These deals begin on Black Friday and are good only for a limited time. Read on to find out some of our favorites:...
Here at the store, it seems like customers are constantly asking what the main difference is between the Canon 5D Mark IV and the new mirrorless Canon EOS R. People seem reluctant at first to switch over to mirrorless when they’ve been using DSLRs for years. Don’t get us wrong, the 5D Mark IV is a phenomenal camera and between the two...
Printing photos helps preserve memories. If you’ve ever seen a photo of your great-grandparents, it was most likely printed. Even if you saw an image online, it must have been a scan or copy that came from a print. Now with the internet and digital technology, printing has become less and less popular. People now prefer their photos stored on...
Panasonic has promised 42 lenses by the end of 2020, challenging Sony with the amount of full-frame lens options. With the L-mount alliance, Leica and Sigma will also be contributing to the growing lens options. So far, four Lumix S lenses are available: The 24-105mm F4 MACRO OIS, the PRO 50mm F1.4, the Lumix PRO 70-200mm F4 OIS and the...
Taking photos of the night sky is nothing new. In fact, it has become increasingly popular and to satisfy the demand, camera companies continue to create dedicated cameras specific to astrophotography. Today, Canon has done exactly that. They’ve announced the Canon EOS Ra, their first astro-specific camera in a mirrorless body. The last dedicated camera Canon made for astrophotography was...
PRE-ORDER NOW Canon announced a few days ago that the EOS-1DX Mark III is in the works. The new 1D X Mark III will have an enhanced autofocus system, along with improved still and video image quality. To give you a comparison, it will have 28x higher resolution pixels than the Mark II. It will support an all-new CMOS sensor...