Products — April 2016

Zeiss glass is well known for its innovative design, pure sharpness, and reliable build. With many photographers adapting to lightweight, mirrorless setups, Zeiss has developed a key role in maintaining professional quality for brands like Sony. The most recent development from the ZEISS-Sony partnership is the widest addition to the ZEISS Batis family: The ZEISS Batis 18mm f/2.8 with autofocus capabilities....
When you have a reputation for manufacturing the world’s most advanced medium format camera systems there is constant expectation of more to come. Hasselblad has continued the legacy of their tried and true 50 MP sensor of the H5D in the new H6D. This time, offering a 100MP option to the mix. With 14 and 15 stops of dynamic range, respectively,...
Sony recently announced some brilliantly bright new staples to their E-mount lens lineup - Sony 24-70mm f2.8 FE GM E-Mount Full Frame Lens, Sony 70-200mm f2.8 FE GM OSS E-Mount Full Frame Lens, and the Sony 85mm f1.4 FE GM E-Mount Full Frame Lens They are scheduled to ship in upcoming weeks, and are available for order. We are particularly excited for...
DJI took to heart the commonly offered criticism that aerial equipment is difficult to master, and leaves little room for error for first time flyers. The autonomous features incorporated into DJI’s new Phantom 4 make it the most user-friendly professional drone on the market. These automatic settings have been fine-tuned to offer only seamlessly smooth transitions in your footage, and avoid...