Products — new product

Today, Sony announced not one but two new super-telephoto lenses—the FE 600mm F4 GM OSS super-telephoto prime lens and the FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens. With these new additions, the E-mount lens lineup now has 33 FE lenses and 51 total lenses.  The FE 600mm F4 GM OSS  Following Sony's acclaimed FE 400mm F2.8 GM OSS lens, the 600mm will...
As Canon’s fifth RF lens, the RF 85mm F1.2 L USM, will be unlike any Canon 85mm lens you have experienced. We were able to get our hands on it here at the store and we're extremely impressed. Three things that stood out to us were the minimal chromatic aberration, the stunning image quality and the design of the lens itself.  ...
Let's talk about the new BIG BROTHER in town...the Profoto B10 Plus, a new addition to the Profoto B10 product line. When the B10 came out last year, people loved it. Here at the store, the B10 duo kit is one of the most popular lighting sets in our rental department. With the new B10 Plus, photographers will have more creative leeway to make the...
  The GFX 100: Fujifilm's New 102MP Medium Format System  Fujifilm's new GFX 100 is changing the game as its first 102MP mirrorless medium format system. With decades of research and experience, Fuji has made breakthroughs in medium format auto-focus performance, by being one of the first to have 5-axis in-body stabilization providing 5.5 stops of shake reduction. The Fujifilm GFX 100 Key Features  The Fujifilm GFX 100 presents numerous new...
Profoto recently announced the A1X Speedlite to its product lineup—an updated version from Profoto's A1 Speedlite. The A1X is a round head flash that offers a more natural look. It comes with a set of light-shaping modifiers including a Dome Diffuser, Bounce Card, Wide Lens, Gel Kit and a Soft Bounce—all which can be easily attached with the built-in magnetic mount.  Major...
The Flex Collapsible China Cube is an ideal solution for filmmakers looking to create soft overhead lighting with Flex 1’ x 1’ and 2’ x 2’ LED mats. This unique modifier is a 1 ¼-stop collapsible diffusion cube designed for portability and ease of use. This extremely lightweight softbox takes the difficulty out of creating vast overhead light in any...
FLASH MODIFIERS. THE WAY THEY WERE MEANT TO BE. MagMod is all about making photography easier, by simplifying the technical wizardry involved in creating amazing photographs. We believe photographers improve quicker when the tools to create simply get out of the way, so you can focus on doing your thing: creating awesome images & impressing your clients. The MagGrip is...