Pictureline Blog

Finally, the wait is over for Nikon enthusiasts as the highly anticipated Nikon Z9 was announced. As Nikon's new flagship camera, this camera is packed-full of highly-desirable features. Stepping off from the foundation of their previous flagship, the Nikon D6, announced back in September 2019, the Nikon Z9 is breaking waves as Nikon's first mirrorless flagship camera. As a direct...
After three years, Sony has finally announced the latest upgrade to their A7 series—the Sony A7 IV. This long-awaited camera has been rumored and talked about for quite some time and we are here to divulge all the nitty-gritty details. For the last three years, the Sony A7 III has been the standard mirrorless camera for hybrid shooters. Now, the...
October is one of the busiest months for photographers. It's finally the season for sweater weather when the temperature gets colder and the leaves start to change colors. It's the perfect time to capture family photos, landscapes, and portraits with the fall foliage out on display. When you think of October, you also think of Halloween. October is spooky season,...
Tamron recently announced a highly versatile APS C mirrorless lens to suit the needs of photographers who want a compact setup. The Tamron 18-300 F3.5-6.3 is the first APS C mirrorless lens with a 16.6x optical zoom ratio, covering an expanded zoom range from wide-angle to ultra-telephoto. Superzooms like this, which is a 27-450mm full-frame equivalent, have been popular with...
If you've considered expanding your photography business to include newborn portraiture, I'm sure you've seen that newborn photography props and gear can lead to a never-ending black hole of supplies to buy. When I began my newborn photography studio, I felt the same way and had a hard time knowing how to prioritize what I actually needed for a successful...
It’s the time of year to get excited again, GoPro announced the most powerful version of its extremely popular action camera—the GoPro Hero10 Black. Every year GoPro continues to pull out all the stops when it comes to its HERO series and the GroPro Hero10 Black is no different. The HERO10 Black features a revolutionary GP2 processor capable of shooting...
Building on the success of the R-series, and most recently the Canon EOS R5, Canon has officially announced the long-awaited Canon EOS R3. Leveraging on some of the technology advancements from previous EOS models, the EOS R3 combines the best of both the Canon EOS R5 and EOS 1D X Mark III while bringing brand new innovations to this pro...
Profoto recently announced the latest version of the B10 series light, the B10X. Akin to other Profoto lighting gear, the B10X encompasses easy-to-use interface and ergonomics. With the size and shape the same as a 24-70mm lens, it's a huge advantage to photographers looking to shoot on location. Improved Flash Duration and Modeling Light In addition to its small package,...
The night sky is one of the most fascinating and also one of the most challenging subjects to capture. A time-lapse of the night sky takes it one step further, capturing the progression of the star's movement through multiple images combined together in post. Typically, the process of capturing time-lapses of the night sky takes hours and is condensed down...
As a portrait photographer, one of the most powerful and often under-rated pieces of equipment to have in your arsenal is a reflector. A reflector is a simple tool that helps bounce and redirect natural light off its surface to fill in any harsh or distracting shadows on a subject, act as a hair/rim light, or use it as the...
Canon has finally announced the third and final lens to their F4 L lens trinity—the RF 14-35mm F4 L IS USM. The trinity is also comprised of the RF 24-105mm F4 L lens which was announced with the EOS R in 2018 and the RF 70-200 F4 L lens which was announced in December of 2020. Canon RF14-35mm F4 L...
The Federal Aviation Administration (FAA) just launched a new test—the Recreational UAS Safety Test (TRUST)—that every recreational drone owner must take to legally fly their drone, even if it's under 250g. So, what is needed to recreationally fly your drone legally? Here are the following steps: Register your drone under the FAA’s DroneZone if it is over .55lbs Pass the...
If you’ve taken an art or design class, then most likely you have heard of color theory. The Color Theory has been around since 1666 when Sir Isaac Newton came up with the color wheel. Color is a principle of design that is the foundation to any photographer's work. Color, like in any work of art, can evoke emotion and...
As the weather starts to get warmer, photographers schedules are starting to ramp up. Our featured photographer this month can attest to it! She is primarily a wedding, family and commercial photographer in the Salt Lake City area but has shot all over the world. She has been such an awesome customer of ours and we are excited to finally feature...
Mother's Day is right around the corner and we had time to reflect on all the talented women who raise families and lead successful careers in photography. We couldn't possibly name them all, but we applaud these women for the dedication and hard work they put in day in and day out. For the photographer in your life, what better...
Having a professional studio set up for your video content can really advance your content to the next level. Whether you're a vlogger or producing content in a business setting, with millions of videos watched every day on YouTube alone, these five simple tips can help your videos stand out. 1. Use A Seamless Paper Backdrop A crowded or cluttered background...
Canon dropped a bomb on us today with the launch of three major RF lenses—the RF 400mm F2.8 L IS USM, the RF 600mm F4 L IS USM and the 100mm F2.8 L Macro IS USM. These lenses are a huge leap for the RF mirrorless line and combined with the EOS R5 and R6, have phenomenal outcomes. We were...
Over two billion logged-in users visit YouTube every month and everyday people watch over a billion hours of video. Content creation is at its all-time high and more and more people are joining in. Of course, the easiest route to video creation is using your smartphone, and don’t get us wrong there are some pretty advanced phone cameras out there,...
No matter what digital camera you own, you will need some type of storage to hold all of the photos you take. Memory cards come in a variety of different brands, speeds and types. Some of the most well-known brands include SanDisk, Sony Tough, Delkin Devices and ProGrade. Below, we will go through some of the best practices in memory card...
As technology improves, the photography industry and how we work as a photographer evolves. If we think about it, five years ago, we wouldn’t be able to do what we can do now. Working with small lights and controlling, understanding and utilizing that light has become easier and more accessible than ever. Off-camera lighting doesn’t have to be daunting. In...
Within the last few months, it feels like Sony has been on a rampage with new camera releases and we're not complaining. Two cameras that have sparked our attention are the Sony FX3 and the A7S III. Although the two come from different lines—cinema and mirrorless—we have found that the similarities are undeniable. So we decided to dive deep into a...
The Blackmagic Design ATEM Mini Extreme and Extreme ISO basically take all the features of the Pro and Pro ISO and double down on their features, while adding a few more quality of life improvements so that true professional streamers have all the tools necessary to break open their production into new heights. What the ATEM Mini Extreme adds over...
Today, we are excited to introduce someone who we absolutely adore, not to mention, she is also one of our Pictureline Pros. We are extremely excited to be featuring Wedding Photographer—Nicole Aston. Nicole has been such an awesome customer of ours and we admire her style of photography, especially her destination and elopement images. So without further ado, let's get started!   1. Tell us...
Today, we have Eric Replogle from Profoto here with us to discuss the launch of the Profoto Pro 11. So, Eric this is pretty exciting. Q: To start, what can you tell us about it? A: Let’s see, the thing that is most exciting about it is going to be the new introduction of our AirX Bluetooth technology. We find...
Valentine’s Day is near and dear to our hearts here at pictureline not just because it’s a holiday that celebrates love but because it sparks memories of humble beginnings. Come February 15th, we will be celebrating our 32nd year since we first opened our doors. It’s a time of reminiscing and looking back at how it all started and how...