Products — fujifilm

In January, Fujifilm announced a new medium format camera—the Fujifilm GFX 100S. This camera incorporates a majority of the same features found in the Fujifilm GFX 100 but in a lighter, more streamlined, compact design. We were able to test out the camera ourselves and instantly fell in love with the overall ergonomics and how it felt in our hands. Our...
Featuring a sleek, minimalist body design, the Fujifilm X-S10 certainly doesn’t skimp on power—the 26.1 MP backside illuminated X-Trans CMOS 4 sensor and quad-core X-Processor 4 CPU achieve amazing results, whether shooting video or stills. A dynamic new deep handgrip design makes the X-S10 particularly attractive to on-the-go photographers, providing maximum security and comfort, even with larger lenses. A 180-degree...
The latest lens from Fujifilm was just announced, and this well-designed, lightweight lens does not disappoint. Designed specifically for Fujifilm’s GFX system, the Fujinon GF 30mm f/3.5 R WR provides photographers with a wide-angle option for shooting everything from landscapes to environmental portraits. Fitting nicely between the current 23mm and the 45mm, the GF 30mm f/3.5 lens features a 35mm...
PC and Mac users rejoice—Fujifilm has just released free software that enables you to easily use your Fujifilm camera in place of your built-in webcam, significantly stepping up your video-conference quality. The Fujifilm X Webcam utility brings medium format quality to popular platforms like Zoom and Skype that have seen a surge in popularity since many folks continue to work...
Today we are looking at the Fujifilm X-T4, Fujifilm’s latest X-series body. The X-T4 mirrors some of the key features that the X-T3 had such as a 26-megapixel sensor and 4k shooting capability. It also comes with some significant upgrades like a new LCD screen, additional video features and a new shutter design. So why would you upgrade to the...
We’ve had a ton of fun testing out the new Fuji X100V over the last couple of days, this is Fuji’s new premiere compact street camera. It’s packed with Fuji’s latest high-end technology, but the body is simplified with really intuitive analog controls that make this camera feel much more like a film camera than anything else. A Simplified Design ...
Printing photos helps preserve memories. If you’ve ever seen a photo of your great-grandparents, it was most likely printed. Even if you saw an image online, it must have been a scan or copy that came from a print. Now with the internet and digital technology, printing has become less and less popular. People now prefer their photos stored on...
Fujifilm recently announced the latest version of their X-Pro series—the X-Pro3. Fujifilm claims that the X-Pro3 combines the feeling of a film camera with the quality of digital. Although, we’d say this not only applies to the X-Pro3 but most Fujifilm digital cameras. Compared to the previous X-Pro2, the X-Pro3 comes with some improvements. Below, we will go over some...
  The GFX 100: Fujifilm's New 102MP Medium Format System  Fujifilm's new GFX 100 is changing the game as its first 102MP mirrorless medium format system. With decades of research and experience, Fuji has made breakthroughs in medium format auto-focus performance, by being one of the first to have 5-axis in-body stabilization providing 5.5 stops of shake reduction. The Fujifilm GFX 100 Key Features  The Fujifilm GFX 100 presents numerous new...
With the mirrorless camera market exploding, it can be difficult to find a camera that is best for you. Since there are so many aspects that go into the decision-making process when purchasing a new camera, it is important to consider which camera has everything you need at the right price point. Whether you are looking for a small camera...
Six months after the X-T3, Fujifilm came out with the X-T30—the perfect all-purpose camera. It's sleek design, image-making technology, and functionality make it an ideal camera for both the beginner and professional photographer. The X-T30 contains many of the same key features as the X-T3 but for a more affordable price, starting at $899. https://www.youtube.com/watch?v=uf7u3Nfhsmw We'll go over why this...
While Fuji X-Series cameras may exude that retro charm and nostalgic feel, the technology inside the latest X-Series addition, the Fujifilm X-T1, is far from dated. The new Fujifilm X-T1 is a weather-resistant premium interchangelable lens camera that takes us back to the very essence of photography with its manual shutter speed, exposure compensations, ISO sensitivity, and metering dials. Yet,...
FUJIFILM North America Corporation announced that it will release an M-Mount Adapter for the FUJIFILM X-Pro1 interchangeable lens digital camera system, specially made to enhance the experience of taking photos with the professional X-Pro1 digital camera. The all new M-Mount Adapter is designed to expand the lens selection of the FUJIFILM X-Pro1 interchangeable lens digital camera system, and give photographers...